Tag: RADAR Colombia

12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024

May 9, 2024

From reggaeton to Música Mexicana, Latin artists are reshaping the rhythm of global music. Recent years have seen the emergence of groundbreaking talent from cultural hot spots like Mexico, Colombia, Argentina, Brazil, and Puerto Rico—and at their heels are more rising stars, ready to take the music to even greater heights.

Since 2020, Spotify has helped artists across the region chart their paths to stardom through RADAR, our global program to support emerging talent. Previous editions of the program have featured Latin hitmakers like Peso Pluma, Blessd, Ovy On The Drums, and Maria Becerra. Today, these power players aren’t just breaking records on Spotify—they’re breaking down barriers and bringing their music to a global audience.

Now we’re launching the RADAR Latin America class of 2024. Featuring 12 artists, the class represents Mexico, Brazil, Colombia, Venezuela, Peru, and Argentina. These artists reflect the region’s rich tapestry of styles and genres, including Argentine cuarteto, Música Mexicana, Brazilian funk, and reggaetón Mexa, as well as sounds like pop, hip-hop, rock, and R&B.

As part of the program, RADAR artists receive Spotify support through a dedicated playlist and special editorial placement. Additionally, this year, Spotify is teaming up with Meta to provide the class with personalized guidance, empowering them to create effective social strategies and enhance their online presence. This will be essential for expanding the artists’ reach and engagement on digital platforms.

Spotify is also partnering with the artist-fan community platform sesh to offer mentorship to each artist. Through sesh, which helps artists forge deeper connections with their listeners, they will build custom strategies for greater growth and retention of their fan bases.

Keep reading to get to know these rising stars.

RADAR Mexico

CHOCA

On Spotify, reggaetón Mexa has grown over 120% in its home country in the past year alone. Hailing from Mexico City, CHOCA is ready to take the genre even further. The artist launched her music career in 2021 with the release of her first single, “Bluntsito,” and has continued to fine-tune her flow, as evidenced by her latest single, “Bebe Ricota.”

Delilah

The young Música Mexicana artist Delilah has made a name for herself in corridos tumbados, a subgenre of Mexican corridos. She was the first female singer to join Natanael Cano’s record label, Los CT, and dropped her first single under the label, “Amor Perdido,” earlier this year.

The Warning

The Monterrey-based rock band The Warning is composed of three sisters: Dany, Pau, and Ale Villarreal. The group initially made waves with a series of independent releases, paving the way for their 2022 album ERROR. They have since graced stages alongside rock legends like Muse, Foo Fighters, and Guns N’ Roses.

Stream our RADAR México playlist to hear the country’s next wave artists to watch.

RADAR Brazil

Os Garotin

Rio de Janeiro-based band Os Garotin was formed by Anchietx, Leo Guima, and Cupertino. The three friends (and solo artists) have come together to blend Brazilian soul, hip-hop, and pop into a sound they describe as danceable R&B. The trio first gained attention in 2023 with their debut EP, Só Vem, and are currently preparing to release their debut album, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA has emerged as one of the main female voices of Brazilian funk, with several million followers on social media. Most recently, she featured Brazilian funk mainstay Djonga on her track “Mexeu com a Mente,” while collaborations with rapper MC Saci and producer Wc no Beat are on the horizon.

Xamuel

Boasting more than 4.5 million followers on social media, Xamuel is a young Brazilian artist from Rio Grande do Sul who got his start in the region’s battle rap scene. After footage of one of his battle raps went viral in 2022, Xamuel developed the hit into his breakout single “Alguém Conseguiu Entender?” which he followed up with his major label debut single “Sozinho.”

Dive into our RADAR Brasil playlist to discover more emerging talent.

RADAR Andinos

Susana Cala

Susana Cala is a singer-songwriter from Bogotá, Colombia. After composing songs for renowned Latin artists such as Morat, Andrés Cepeda, Sebastián Yatra, and Ximena Sariñana, she launched her own career as a pop artist in 2021. She describes her sound as bedroom pop and cites artists like Julieta Venegas and La Oreja de Van Gogh as her inspiration.

Joaquina

The young Venezuelan American singer-songwriter Joaquina is one to watch in Latin pop. She took home the Best New Artist award at the 2023 Latin Grammys for her debut EP, los mejores años (notas de diario), a collection of poetic pop-rock reflections on heartbreak, rage, and teen angst.

Greccia

Greccia is a singer-songwriter from Lima, Peru, who describes her sound as a mix of dream pop, alternative urban, and R&B. She launched her music career just over a year ago with the release of her first single, “aviéntate,” and is currently working on her first studio album, arriving later this year.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

RADAR Al Sur

Magui Olave

Magui Olave was born and raised in a cuarteto family in Córdoba, Argentina. She got her start in music doing backup vocals for her cousins, Argentine cuarteto singers Ulises Bueno and Rodrigo (also known as “El Potro”). Today, she has several studio albums under her belt.

Valentina Marquez

Valentina Marquez is a rising star in Argentine cuarteto, having followed in the footsteps of her father Lisandro Marquez, a member of the cuarteto band Sabroso. Just two years into her music career, she has already accumulated nearly 20 million streams on Spotify.

Eugenia Quevedo

Eugenia Quevedo is another prominent female figure in Argentine cuarteto, having appeared on shows like Got Talent Argentina and La Voz Argentina (of The Voice franchise). Most recently, she collaborated with Argentine hitmaker Luck Ra on “OJALÁ,” a track from his chart-topping album QUE NOS FALTE TODO.

Stream our RADAR Al Sur playlist to hear more rising stars from the southernmost areas of Latin America.

2023 RADAR Colombia Artists Release Spotify Singles in Collaboration with Renowned Producer Ovy On The Drums

November 24, 2023

RADAR Banner

Without a doubt, RADAR has become a home for new music. The Spotify program, which finds talented local emerging artists and gives them the platform they need for a global reach, has especially taken hold in Colombia. Over the course of 2023, RADAR Colombia has gone to new heights by working with Ovy On The Drums, the renowned producer for KAROL G. Ovy, who is also an artist in his own right, joined forces with Spotify to collaborate with three promising Colombian artists on new music.

Ovy, who was also a RADAR artist in 2020,  is the perfect partner to help these promising artists increase their visibility both on digital platforms and beyond, and teach them the composition and production processes used by the region’s and the world’s most outstanding artists. 

This year, RADAR in andean countries has also evolved to provide more solid support to the careers of our program artists. To aid in our search for talented acts, and to ensure our process is informed and equitable, we embarked on a RADAR tour where we connected with over nine promising artists, all of whom had clear plans for launching their work, showed steady commitment to their projects, and were backed by solid teams. From this talented group, we selected the three artists of the year :  Junior Zamora, Valentina Rico, and Loyal Lobos. We flew all three artists to Medellín to record a Spotify Single with Ovy On The Drums.

Get to know the artists and listen to their singles below.

Junior Zamora

Originally from Cali, Colombia, Junior Zamora established himself in the world of music as a talented composer, arranger, singer, producer, and multi-instrumentalist. His unique style, which combines Afro influences with coastal rhythms, urban currents, R&B, and Latin Pop, is reflected in his greatest hits. Junior’s ability to capture and convey a wide range of musical nuances establishes him as a prominent figure in Colombian music.

Valentina Rico

Valentina Rico, a singer and songwriter from Medellín, Colombia, made her mark in the music industry when she was a teenager. Working with Sony Music Publishing Latin, she has written songs for artists such as David Bisbal, Paulina Rubio, Luis Fonsi, Morat, and Danna Paola. Her career includes hits like her album Si Te Soy Sincera and singles like “Miel” and “En Qué Planeta,” which have boosted her recognition as one of the breakout artists. She has also participated in the RADAR Songwriters program.

Loyal Lobos

Loyal Lobos is the musical project of Andrea Silva, a singer and songwriter based in Los Angeles, originally from Bogotá, Colombia. Her songs, which reflect memories of her childhood and experiences as a young adult, address themes of love, sexuality, and femininity. Introduced to music from her childhood, Silva moved to Los Angeles at 18, where Loyal Lobos was born.  Her latest EP, LOBA Vol I, has mesmerized her fans with songs like “Si Volviera A Conocerte” and “Autosabotear“.

These types of programs and projects create more opportunities for emerging artists. In fact, Junior Zamora, was signed by Sony Music after being announced as a RADAR artist.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

Artistas RADAR colombianos presentan nuevas colaboraciones con el reconocido productor Ovy On The Drums

November 24, 2023

RADAR Banner

RADAR, el destacado programa de Spotify, se ha consolidado como una plataforma clave para el descubrimiento de nuevo talento. Esta iniciativa, que apoya a artistas emergentes al proporcionarles herramientas para desarrollar sus proyectos y llegar a audiencias globales, ha tenido un impacto bastante importante en Colombia. Este año, el programa ha dado un gran giro al colaborar con Ovy On The Drums, el reconocido productor de KAROL G. El paisa, detrás de éxitos como “TQG” y “PROVENZA”, se unió a Spotify para crear nuevos hits con tres promesas de la música en Colombia. 

Ovy es el aliado perfecto para impulsar a estas nuevas figuras locales y aumentar su visibilidad, así como compartir las mejores prácticas en los procesos de composición y producción de las grandes estrellas del mundo. 

Este año, el programa ha evolucionado para brindar un apoyo aún más sólido a las carreras de los artistas. Con el propósito de encontrar a las nuevas promesas y asegurar un proceso de selección informado y equitativo, realizamos una gira donde conectamos con cerca de nueve artistas emergentes, que tenían planes concretos de lanzamiento, proyectos a largo plazo y equipos consolidados. 

Fue así como finalmente seleccionamos a Junior Zamora, Valentina Rico y Loyal Lobos, quienes volaron a Medellín para grabar un Spotify Single cada uno con el productor. 

Conoce a los artistas y escucha sus nuevos singles

Junior Zamora

Originario de Cali, Colombia, Junior Zamora se estableció en el mundo de la música como un talentoso compositor, arreglista, cantante, productor y multi instrumentista. Su estilo único, que combina influencias afro con ritmos de la costa, corrientes urbanas, R&B y Pop Latino, se refleja en sus mayores éxitos. La habilidad de Junior para capturar y transmitir una amplia gama de matices musicales lo establece como una figura prominente en la música colombiana.

Valentina Rico

Cantante y compositora de Medellín, Colombia, ha marcado su huella en la industria musical desde su adolescencia. Trabajando con Sony Music Publishing Latin, ha creado canciones para artistas como David Bisbal, Paulina Rubio, Luis Fonsi, Morat y Danna Paola. Su carrera incluye éxitos como su álbum ‘Si Te Soy Sincera’ y singles como “Miel” y “En Qué Planeta“, que han impulsado su reconocimiento como una de las artistas revelación. También ha participado en el programa “Radar Songwriters”.

Loyal Lobos

Loyal Lobos es el proyecto musical de Andrea Silva, una cantante y compositora radicada en Los Ángeles, oriunda de Bogotá, Colombia. Sus canciones, que reflejan memorias de su niñez y experiencias como adulta joven, abordan temas de amor, sexualidad y feminidad. Introducida a la música desde su infancia, Silva se trasladó a Los Ángeles a los 18 años, donde nació Loyal Lobos. Su más reciente EP LOBA Vol I, ha cautivado a sus fans con canciones como “Si Volviera A Conocerte” y “Autosabotear”.

Programas como RADAR crean más oportunidades para artistas emergentes. De hecho, Junior Zamora fue firmado por Sony Music después de ser anunciado como artista RADAR.

Descubre canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Perú en nuestra lista de reproducción RADAR Andinos.