Tag: showcase

‘La Tierra de Música Mexicana’: A Three-Day Celebration of the Genre’s Rich Cultural Heritage With Panels, Performances, and More

September 9, 2024

Across generations and borders, Música Mexicana continues to reach new fans. On Spotify, the genre has experienced unprecedented growth, with global streams up more than 440% since 2018. Several Música Mexicana subgenres are also on the rise as new waves of artists put their stamps on long-established musical traditions.

Last month, we celebrated “La Tierra de Música Mexicana” with a series of Spotify Singles showcasing three of today’s hottest subgenres: electro corridos, norteño sax, and sad sierreño. This week, we’re thrilled to bring the campaign to life for fans, artists, and industry leaders with a three-day affair in Los Angeles to celebrate all that falls under the Música Mexicana umbrella.

Over the first two days, the event will offer panels, masterclasses, and showcases tailored to emerging artists and industry professionals. On the third and final day, “La Tierra de Música Mexicana” will take over Avalon Hollywood with a packed lineup of performances from some of the genre’s most exciting artists.

Wednesday, September 11

We’ll kick things off with a Spotify for Artists masterclass focused on the tools and resources available to our creator community. Next, our Editorial team will host a Playlists, Curation, and Algorithms panel exploring our playlist ecosystem and how we represent Música Mexicana culture across Spotify. Our experts will then be available to answer specific questions during a “breakout tables” segment.

From there, our Songwriter and Publisher Partnerships team will explore the business side of Música Mexicana, with a focus on empowering and educating the new generation of songwriters and producers. Attendees will also be treated to a sit-down interview with Miguel Armenta, the songwriter behind “TQM” by Fuerza Regida, as we take a deep dive through the hit songs he’s helped create via his Written By playlist.

Night one will close out with our Mujeres en Música Mexicana panel and showcase featuring women artists and industry professionals from across the genre, including Chiquis, Erika Vidrio, and Designo Celestial.

Thursday, September 12

On day two, we’ll host a live show and Q&A with the hosts of the Agushto Papa podcast and special guests Oscar Ortiz and Alex Favela, who will delve into the trends and artistry shaping the genre.

Up next: presentations on strategic partnerships and music sales promotion. We’ll discuss how artists combine Spotify tools with their own marketing strategies to build successful album release cycles, followed by how to leverage tools like Showcase and Marquee to promote new music to your most likely listeners.

We’ll also hear from leading Música Mexicana experts on the evolution of the genre, as well as changes within the industry itself. Last but not least, the day will conclude with performances from Oscar Ortiz, Clave Especial, Octavio Cuadras, Adriana Ríos, and Adrian L Santos.

Friday, September 13

To close out “La Tierra de Música Mexicana,” Spotify is extending a special invite to our Música Mexicana Top Fans in Los Angeles for an evening of unmissable performances. Both established and emerging artists will take the stage, including Gabito Ballesteros, DannyLux, Oscar Maydon, Los Primos del Este, Alex Favela, Estevie, and Ivonne Galaz.

“Música Mexicana means so much to me because it truly changed my life,” says DannyLux. “From growing up listening to it with my family to being able to perform it onstage is something I’ll always be grateful for. I love how much people have embraced it in the past few years, and it’s cool to see it being mixed with different genres along the way. It’s a very collaborative genre and I think that’s why it lends itself to growth, because all the artists are willing to make magic together.”

Stream our Los Que Mandan playlist to hear the next generation of hitmakers, then head to our La Tierra de Música Mexicana hub to explore the genre in all its glory.

Spotify Reports Third Quarter 2023 Earnings

October 24, 2023

Today, we announced our third quarter 2023 performance. The business delivered strong results in Q3 as all of our key indicators exceeded guidance and we returned to profitability.

  • Monthly Active Users were up 26% to 574 million and 2 million ahead of guidance. This represents our second largest Q3 net addition performance in history. 
  • Subscribers grew 16% Y/Y to 226 million. Net additions of 6 million were 2 million ahead of guidance. 
  • Total Revenue grew 11% Y/Y to €3.4 billion, exceeding guidance.
  • Gross Margin finished above guidance at 26.4%.
  • Spotify returned to profitability, reporting Operating Income of €32 million for the quarter. 

In addition, we unveiled new personalized experiences for users and tools for creators:




Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts and audiobook offerings.

Spotify Reports First Quarter 2023 Earnings

April 25, 2023

Today, Spotify announced our first quarter 2023 financial performance, showing outperformance across nearly all key performance metrics. Take a look at the highlights below:




We had our strongest Q1 since going public in 2018, with nearly all our KPIs surpassing expectations:

  • Monthly Active Users grew by 22% year-over-year to 515 million driven by strength in both developed and developing markets, and nearly all age groups. 
  • Premium Subscribers grew 15% year-over-year to 210 million with outperformance across all regions, led by Europe and Latin America.
  • Total Revenue grew 14% year-over-year to €3.0 billion, led by Subscriber gains.
  • Gross Margin finished at 25.2%, reflecting improved music and podcast profitability.
  • Operating (Loss)/Income finished at €(156) million, aided by lower marketing spend.

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

Three Campaign Tools From Spotify for Artists To Build Your Fan Base

March 8, 2023

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of announcements and inspiration. They also took part in hands-on demonstrations of tools and resources coming from Spotify, including new ways for artists to promote their work and strengthen their fan bases using Spotify for Artists. 

How artists can get more listeners and increase their reach with Discovery Mode

One-third of all new artist discoveries on Spotify happen thanks to personalized recommendations. With Discovery Mode, artists and their teams can identify priority songs, and Spotify will add a signal to the algorithms that shape personalized listening sessions, helping to increase the likelihood that the song is recommended to listeners on Radio and Autoplay. Every month, artists receive reporting on how many new listeners their selected songs reached, how many added them to playlists, and how often the songs were saved.

On average, within a song’s first month of Discovery Mode use, we’ve seen listeners save those songs 50% more often, add them to playlists 44% more, and follow the artist 37% more. Those results have stayed strong as we’ve scaled up the program.

So now, we’re ready to take that one step further. Today, Discovery Mode is available directly within Spotify for Artists. Now, thousands of independently distributed artists and labels will have access to Discovery Mode. 

How artists can turn listeners into fans with Marquee

Marquee is a full-screen sponsored recommendation of a new release to listeners across Spotify Free and Premium. It enables artist teams to reach listeners who have shown interest in the artist’s music before. It’s already a big part of artists’ and labels’ release strategies and is one of the most effective tools out there to market new releases. 

We recently worked with marketers across eight labels and distributors to find out just how much more effective Marquee is than leading off-platform marketing options. We found that, on average, Marquee delivers ten times more Spotify listeners for every dollar spent on similar social ads.

Marquee has already been available for all U.S. artist teams in Spotify for Artists, and starting this week, we began rolling it out to artist teams in the U.K. and Australia as well.

Showcase the music that matters most to you

We’re also excited to introduce you to Showcase, a new marketing tool we’re testing. It will appear as a mobile card on Home and will introduce an artist’s music—whether a new release or catalog—to likely listeners. We’re just starting to test Showcase with artists and labels and will make it more widely available in the near future.

With the addition of Showcase, Spotify for Artists now offers artists and their teams a robust suite of promotional tools. Artists can reach listeners right when they’re deciding what to listen to, target listeners based on their streaming history, and access data that tells them how the tools performed. 

Streaming has already democratized access to music for listeners. With these new tools, we’re democratizing access to marketing for artists. No matter an artist’s career stage or budget, we’re helping more artists market their music at scale—something that has never before been possible in this industry. 

Learn more about these tools on Spotify for Artists.