Tag: X

Spotify’s AI DJ Brings a Personalized Listening Experience to Fans in the UK and Ireland

In February we unveiled DJ, a personalized AI guide that understands you and your music taste so well that it does the choosing for you. Now we’re excited to start rolling out DJ in beta to Premium users across the U.K. and Ireland. 

At its core, DJ is all about connection and discovery. And thanks to DJ’s powerful combination of Spotify’s personalization technology, generative AI through the use of OpenAI technology in the hands of our music experts, and a dynamic AI voice, listening has never felt so personal. 

When we were deciding where to offer DJ next, the U.K. and Ireland just made sense. We have a team of local music experts on the ground in the region, and it’s where some of DJ’s fundamental technology has been developed.

We also know there’s demand: While we’ve seen fans across the globe asking for DJ, it was most commonly requested by users on social media in the U.K. and Ireland.* But don’t just take it from us . . .

 

When users in the U.K. and Ireland tune in they will be greeted by a stunningly realistic AI voice, modeled after Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan. Plus, they’ll be served songs and context geared towards them. For example, users who tune in right around launch may hear about how Arlo Parks is releasing her newest album, My Soft Machine, at the end of May alongside her collab, “Phoenix,” with friend and longtime role model Phoebe Bridgers. And when it comes to an engaging listening experience, these moments of relevant context are winning DJ users over.

We’ve found that when DJ listeners hear commentary alongside personal music recommendations, they’re more willing to try something new (or listen to a song they may have otherwise skipped). On days when users tune in, fans spend 25% of their listening time with DJ—and they keep coming back. More than half of first-time listeners come back to listen to DJ the very next day.** 

And DJ has especially resonated with Gen Z and Millennials, who make up 87% of DJ users.***

But this is just the beginning. DJ is still in beta, and we’ll continue to iterate and innovate to evolve the experience over time.

Ready to give DJ a try? Just head to your Music Feed on Home in mobile.

*Results based on tweets between February 22, 2023 – May 11, 2023 from users with a publicly identifiable location.
**Results are based on eligible DJ users (Premium users in the U.S. and Canada on mobile) and collected from February 22, 2023 to March 1, 2023.
***Results are based on eligible DJ users (Premium users in the U.S. and Canada on mobile) and collected from April 28, 2023 to May 4, 2023.

Spotify Debuts a New AI DJ, Right in Your Pocket

Meet your AI DJ on Spotify

Personalization is at the heart of what we do at Spotify—just think of fan-favorite playlists like Discover Weekly, or our annual Wrapped campaign. The beauty of these experiences is our ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process. We’re building on that innovation by harnessing the power of AI in an entirely new way. And today, we’re excited to share that we’re taking our personalization to a whole new level with DJ

Ready for a brand-new way to listen on Spotify and connect even more deeply with the artists you love? The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice. 

It will sort through the latest music and look back at some of your old favorites—maybe even resurfacing that song you haven’t listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you. And what’s more, it constantly refreshes the lineup based on your feedback. 

If you’re not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. Think of it as the very best of Spotify’s personalization—but as an AI DJ in your pocket.

How our AI DJ works

To create the DJ we reimagined the way users listen on Spotify. The DJ knows you and your music taste so well that it will scan the latest releases we know you’ll like, or take you back to that nostalgic playlist you had on repeat last year. Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of:

Spotify’s personalization technology, which gives you a lineup of music recommendations based on what we know you like. 

Generative AI through the use of OpenAI technology. We put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you’re listening to. The expertise of our editors is something that’s really important to our philosophy at Spotify. 

We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors are able to scale their innate knowledge in ways never before possible.

A dynamic AI voice platform from our Sonantic acquisition that brings to life stunningly realistic voices from text.

To create the voice model for the DJ, we partnered with our own Head of Cultural Partnerships, Xavier “X” Jernigan. Previously, X served as one of the hosts on Spotify’s first (and personalized) morning show, The Get Up. His personality and voice resonated with our listeners and resulted in a loyal following for the podcast. His voice is the first model for the DJ, and we’ll continue to iterate and innovate, as we do with all our products. 

Where to find the DJ

Ready to have the DJ soundtrack your day? It’s rolling out in English starting today for Spotify Premium users in the U.S. and Canada. 

  1. Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device.
  2. Tap Play on the DJ card.
  3. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists, picked just for you. 
  4. Not feeling the vibe? Just hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.

At Spotify we’re uniquely positioned to transform audio. We’re always looking for innovative new ways to improve our users’ listening experiences to meet their needs—so stay tuned for more.

*Update May 16, 2023: DJ is now rolling out in the UK and Ireland

*Update August 8, 2023: DJ is now rolling out in 46 more markets around the world

My First Week at Spotify: Jessica Bain

It’s not every day you make a playlist that lands you a job. But our new Black History and Culture Fellow, 22-year-old Jessica Bain, did exactly that.

It started with Jessica’s posts on her Twitter and Instagram handle, @bainboozled. She tagged @SpotifyJobs and Head of Cultural Partnerships Xavier “X” Jernigan, and encouraged them to check out her online resume. It not only listed her technical qualifications, but showcased a deep knowledge and passion for black culture and music, and even included a “This Is Jessica Bain” playlist. Long story short, X was impressed, and Jessica landed an interview and ultimately got the job. Since then, her accompanying tweet has gone viral, garnering her well-wishes from over 200,000 inspired music lovers, and write-ups in HuffPost and Mashable.

In the past few days, Jessica finally set foot in the door of Spotify’s NYC office to start combining her passions—and, in true social-media-expert fashion, took videos to document the highlights of her first full week.

https://www.youtube.com/watch?v=Mg-ehj6Hoh8

Monday: “Learning Where I Could Fit In”

On her first day, Jessica was welcomed with open arms—a lot of employees had already heard her story. But, like any other new employee, Jessica introduced herself in new hire orientation, started to get a feel for the space during the office tour, and was on-boarded via some introductory meetings. During her orientation, Jessica had the opportunity to learn about BLK, an Employee Resource Group (ERG) that she would be working with.

Jessica then met with the Social Impact team to learn “where my position was created from and how I could fit in,” she explained. “To start to think about transitioning the ‘Black History is Happening Now’ hub from what I saw when I applied—Janelle Monae highlighting Afro-futurism—to what I will be working on—Black Music Month and beyond.” (Afro-futurism aims to combat a historically white science fiction genre by focusing on the stories and possibilities of black people in technologically advanced and futuristic settings.)

https://www.youtube.com/watch?v=1SJzS7zYKYc

Tuesday: “Getting Hands-On in My Role”

Tuesday was chock-full of meetings, with Jessica’s first all-editorial meeting for the Shows and Editorial team, and a sit-down with the Ad Sales team. When she got a moment back at her desk, she started to program playlists for an upcoming Spotify and Netflix Luke Cage partnership, and booked her first work trip flight.

https://www.youtube.com/watch?v=q32kfPpYvsM

On Wednesday: “Giving My Input”

Another day, another meeting—but this time for the Rise, Spotify’s artist development program. The team talked about the current artists involved with the initiative and opened up the floor to recommendations—something Jessica was able to contribute to. “Just being able to give my input on an artist I knew about made me realize I was in the right place,” she noted. “I was able to recommend an artist other people didn’t know.”

On Thursday & Friday: “Putting Myself in the Big Picture”

Jessica traveled down to Atlanta, Georgia, for the Blavity Summit 21 conference on black female empowerment. Beyond attending the conference and participating in networking events, she also had the opportunity to sit down with fellow Spotifyers with whom she wouldn’t ordinarily be working. It was especially significant for her, she said, because some of the women there were the ones who had conceived of her position and then brought it to life.

“Hearing the story of how they formed [the position] and how they had this great idea but it was hard to actually execute, and yet they pushed it through anyway—that made me even more appreciative of my position,” Jessica said. “It made me remember how many people this position affects. I have gotten a lot of messages and tweets and DM’s about inspiring people to go after what they want… but for me to hear from the people who made the position possible was another thing entirely.”

Spotify Ladies at the Blavity Summit 21 Conference

 

For Jessica, the role is still a dream come true. “Growing up, and even now, I didn’t see a lot of black women in technology,” she explained. “I’ve always been really interested in black music, black history, black culture, and technology, but I didn’t think there was a way to combine them. But with a company like Spotify that focuses on music, and with a lot of music being made by black artists and black culture, when I saw this position, saw this description, it was exactly what I couldn’t put into words. It was what I wanted to be doing.”

Now, Jessica is closer to finding the clarity she’d been hoping for: Using music to make an impact. After just one week on the job, she has already left her footprint.