Tag: timeline

Spotify’s Journey to 200 Million Subscribers

February 1, 2023

200 M header on black background

This week, as part of Spotify’s quarterly earnings announcement, we shared that we have officially surpassed 200 million subscribers. These fans are the heart of Spotify, and look to us to discover new music and podcasts, stay attuned to culture, and connect with their favorite creators. 

Also thanks to our subscribers, we’re able to: 

  • Innovate: We invest back into the product, rewarding subscriber loyalty with the very best user experience through features like Blend, Discover Weekly and Wrapped.
  • Expand: We’ve grown with our users, offering life stage and market-tailored plans like Family, Student and Spotify Mini. 
  • Scale: We’re now live in over 180 markets, creating a truly global community united by audio.
  • Support: We’ve paid music rights holders, including record labels, publishers, distributors (and more) $30 billion since our founding.* We’re also using our platform and marketing to amplify and support artists, with programs like Frequency, Radar, EQUAL, and the recently launched GLOW.  (*As of December 2021)

Take a look back at a few of the milestones in a journey that began at our 2008 launch. 

Spotify Singles, 5 Billion Streams Later

May 12, 2021

Spotify Singles has been home to music you love from creators you adore—recorded in ways you’ve never heard—since 2016. To date, there have been more than 630 recordings from more than 300 artists across all genres. And now Spotify Singles has collectively hit over 5 billion streams. 

The Spotify Singles program was created to provide artists with the opportunity to re-record one of their existing songs in a fresh new way, as well as cover a song of their choice by one of their own musical heroes. It’s been an outlet for artists to express themselves, engage their fans with new content, and connect with new listeners.