2024 Wrapped is here, and Spotify is celebrating the passionate fans and artists who made this year one to remember.
This year, we’re taking your personalized Wrapped experience to the next level and bringing fans closer to the artists they love by enhancing two of our popular AI features, AI DJ and AI Playlist, and adding a new one: Your Spotify Wrapped AI podcast.
Through the combination of Spotify’s powerful personalization technology and generative AI, we’ve created hyper-personalized Wrapped experiences that connect millions of listeners worldwide with the music and audio they love.
Your Spotify Wrapped AI podcast
This year, for the first time ever, Spotify is unveiling an AI podcast about your 2024 Spotify Wrapped music listening, built with Google’s NotebookLM. With this personalized Audio Overview, you can dive deeper into your top songs, artists, and genres—all delivered by two dynamic AI podcast hosts.
Your Spotify Wrapped AI podcast will be available in English for eligible Free and Premium users for a limited time across the U.S., U.K., Australia, New Zealand, Canada, Ireland, and Sweden.
For more on how to listen to Your Spotify Wrapped AI podcast, check out our For the Record post here.
DJ: Wrapped
As a fan-favorite feature for premium subscribers, DJ: Wrapped brings even more context into the Wrapped experience, providing commentary about your year alongside the music that soundtracked it.
Also available in Spanish this year, DJ will tell you about your year in music listening, bring in expertise from our editors about the top tracks and artists of 2024, and tell you about your relationship with the DJ this year.
Wrapped AI Playlist
With the new AI Playlistfeature, Premium users in select markets can turn their ideas into a personalized playlist. This year, AI Playlist will be a part of the Wrapped experience, so users can go beyond their Wrapped results by entering prompts like “my top 5 genres” or “artists similar to my top 5” to create a personalized playlist.
These features are an example of how we’re enhancing the shared cultural experience of Wrapped, reflecting how artists and creators have shaped our lives one note, one voice, one idea at a time.
Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.
There’s nothing quite like the joy of looking back at what soundtracked your year. That’s where the Spotify Wrapped experience comes in, offering fans a personalized recap of their year in listening packed with immersive features.
Think of 2024 Spotify Wrapped as a celebration of the fans, artists, and creators who made this such an amazing year. We’re giving fans even more ways to indulge in what they love, from showing them how their taste in music evolved throughout the year to special messages from their favorite artists and podcasters.
More than ever, Wrapped is everywhere on Spotify—a massive effort showcasing the hard work and creativity involving hundreds of Spotify team members each year. New this year, fans can uncover more listening insights dotted across the Spotify experience. The “share” functionality for music and podcasts on Spotify has been given a Wrapped spin. By tapping “share,” Spotify will reveal whether the content you’re streaming stacks up in your top 100 songs, top 20 artists, or top five podcasts.
And reminder: Make sure your Spotify iOS or Android app is up-to-date to get your own 2024 Wrapped. You can access the experience via the Wrapped feed on your Home screen, which serves as your one-stop spot for all things Wrapped.
Fresh ways to celebrate your year on Spotify
As you relive the artists, songs, albums, and podcasts that made this year truly special, look out for some new and returning features in this year’s personalized experience for eligible users:
Your Music Evolution: Your tastes and moods change throughout the year—and so does the music you listen to. This new data story reveals the musical phases that uniquely defined your year. You may receive up to three musical phases, which will be displayed with descriptors, genres, and artists.
Your Music Evolution Playlist: Your Music Evolution will also come to life in a personalized playlist that can be found in the Wrapped feed on Home. Tracks within the playlist include both familiar favorites and new songs we think you’ll love—all related to your musical phases throughout the year.
Your Top Artist Reimagined: You will now get to see the artist you enjoyed most this year with “Longest Listening Streak,” plus the fan favorite “Top Listeners,” which reveals what percentage of listeners you’re in for your favorite artist.
Your Music Videos Playlist: In markets where music videos in beta are available, Premium users will receive a personalized playlist that brings together music videos from your most-loved artists of this year.
Your Artist Clips: Loyal fans will get to hear directly from some of their top artists within the Wrapped experience. Clips will include artists like Peso Pluma, ROSÉ, Billie Eilish, USHER, Sabrina Carpenter, KAROL G, and thousands more.
More Editorial Playlists & Insights: Curated by Spotify’s music editors, users can find more curated playlists in their Wrapped hubs, which include insights that contextualize and spotlight the biggest stories in music and culture in 2024.
In April, Spotify introduced AI Playlist in beta, providing our Premium subscribers in the U.K. and Australia with another tool to fuel discovery and music curation. Now we’re expanding the feature, giving more users another opportunity to express themselves through the music they love. Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the U.S., Canada, Ireland, and New Zealand.
AI Playlist combines Spotify’s powerful personalization technology with generative AI so users can turn their most creative ideas into playlists. Whether you’re totally new to the game or a prolific playlist creator, this feature offers a fun, easy way to create and curate that perfect musical mix, just for you.
Playlists on Spotify are hotbeds for discovery, fostering deep relationships between artists and fans. In fact, there are over 22 billion new artist discoveries a month on Spotify, with two billion of these turning into more lasting connections between fans and artists.
It didn’t take long for AI Playlist to make its mark after launching in the U.K. and Australia—to date, users have created millions of playlists that they keep coming back to. With AI Playlist, you can flex your creative muscles, crafting the ideal vibe for any particular moment or mood.
The magic of AI Playlist
Creating a playlist with AI Playlist is as easy as entering a unique prompt into the chat, like “upbeat pop music for my European summer vacation” or “a romantic playlist for date night at home.” Spotify will then offer a personalized selection of songs that match the vibe you’re going for, which you can revise and refine by typing in additional prompts.
The more specific you can be, the better. The most successful playlists are generated with prompts that contain a mix of genres, moods, artists, or decades, so get creative! You can also reference places, animals, activities, movie characters, colors, and even emojis.
With AI Playlist hitting four new markets, For the Record asked a few of the Spotify bandmates behind the feature about the prompts they use to create the AI-powered soundtracks to their lives.
Frankie Shlain, On-Platform Marketing Lead
“I prompted AI Playlist to give me a playlist of rom-com soundtracks from the ’90s and ’00s, and it delivered! My playlist was made up of tracks from some of my favorite movies from back in the day, proving AI Playlist definitely understood the assignment.”
Erick Morales, Product Marketing Lead
“I went on holiday to Tulum, and as I was packing and preparing for my trip, I asked for chilled electronic music to manifest my dream life in the Caribbean. AI Playlist helped me create a Caribbean Dreams playlist with some pretty sweet music I had never listened to before, along with some personal favorites.”
Annabelle Rolland, Senior Data Scientist
“Prompt: ‘Give me some funky and upbeat songs to help me unpack my boxes in my new home.’ The resulting playlist was called Energized Unpacking Grooves, and I also created another playlist that day called Moving Day Melodies. We had just moved into our new home and I needed an upbeat playlist to give me some energy to unpack a mountain worth of boxes!”
Renato Gamboa, Senior iOS Engineer
“Driving through the desert roads of Joshua Tree National Park in California was an unforgettable experience. To relive those magical moments, I used the prompt, ‘Desert house music for driving through Joshua Tree.’ I knew AI Playlist nailed it when it suggested some of my favorite tracks. Wanting to hear some fresh desert house tracks, I refined my prompt to include only tracks released within the last month. Now I’m back on those desert drives with brand-new hits, making the journey feel even more special!”
Get started with AI Playlist
Head to the Spotify mobile app and search “AI Playlist” to bring up the feature. You can also select “Your Library” at the bottom-right corner of your screen, and from there, tap the “+” button at the top-right corner and select “AI Playlist.”
Next, select one of the suggested prompts or type your own. Remember, get creative and be specific!
Just like that, Spotify will curate a personalized playlist featuring the tracks, artists, and genres we think you’ll like.
From there, you can easily manage the selection of songs by previewing and deleting tracks, or ask Spotify to refine the playlist with additional prompts.
Tap “Create,” and your new playlist will be saved automatically in Your Library.
While AI Playlist is designed to be fun, this feature is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive, so please prompt responsibly.
With this expansion, we’re excited to bring AI Playlist to more users so they can express themselves in creative ways and explore new music. We’ll keep iterating and innovating on this experience to better serve our listeners, so stay tuned for so much more to come.
We know thatdiscovery happens on Spotify, with nearly two billion discoveries happening on our platform every day. Features like our AI DJ and daylist power those discoveries and bring fans closer to the artists they love. Now we’re providing our Spotify Premium subscribers with another tool to fuel discovery and music curation. With AI Playlist in beta, you can effortlessly turn your most creative ideas into playlists.
Starting with users on Android and iOS devices in the United Kingdom and Australia, creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered. Whether you’re a beginner or an expert playlist creator, AI Playlist pairs our powerful personalization technology with AI to deliver that perfect musical mix, just for you.
You can use prompts that reference places, animals, activities, movie characters, colors, even emojis. The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades. It’s a brand-new tool, and still in beta, so we’ll continue to iterate and innovate on the experience. Stay tuned for what’s to come!
Get started with AI Playlist:
To find AI Playlist, head to the Spotify mobile app and select “Your Library” at the bottom-right corner of your screen.
From Your Library, tap the “+” button at the top-right corner of the app and select “AI Playlist.”
Select one of the suggested prompts or type your own. Get creative and be specific! For example, you could try creating “sad music for painting dying flowers” or “tracks for horse riding into the sunset.”
Wait as we do our magic. Spotify will offer some tracks that match the vibe you’re going for.
From there, you can easily manage the selection of songs by previewing and deleting tracks. Have notes? You can revise and refine the playlists you generate by telling AI Playlist what you’re looking for (i.e., “more pop” or “less upbeat”).
Tap “Create,” and your new playlist will be saved automatically in Your Library.
Just like that, Spotify will help you curate a personalized playlist based on the tracks, artists, and genres we think you’ll like. While it’s designed to be fun, the tool is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive—so please prompt responsibly!
At Spotify, we aim to deliver the right piece of music for that exact moment in time. With AI Playlist in beta, we’re excited to give Premium subscribers in the U.K. and Australia a new way to discover music. Over the coming months, we look forward to continuing to iterate on this new feature to best serve our listeners.
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