Tag: AmaPiano

The State of Dance Music, According to Spotify Editors

July 7, 2021

Spotify’s mint playlist is home to the world’s biggest dance hits, with songs that fall under the genre’s many subcategories, including house, techno, electronica, EDM, U.K. garage, and disco. But even though you’ve likely heard dance songs, this vast genre may still be a bit of an enigma. The best people to dispel some myths and mysteries? Spotify’s global team of dance music editors. 

Our editors make up our Global Curation Groups, or GCG’s. As the name suggests, they sit in offices around the world, and they’re in the know on the content that listeners are streaming the most, the new tracks that are about to break, and the trends that come out of these listening habits. Plus, they’re genre experts—as well as fans themselves—who thrive on deep cultural discussions about the music they curate. 

For the Record spoke to the dance GCG about the trends they’re seeing and some of their predictions for the genre this year.

1. Dance music is global.

Dance has roots everywhere, as well as distinct regional genres. Over the past few years, AmaPiano in South Africa has grown, as has Brazilian bass in South America. Russian rave is also having a moment, with more and more artists finding their way to Spotify. We also recently leased an Italo Disco playlist. “It’s just a time for exploration and expansion for the dance base. We’re all going to dance to it at a festival this or next year.”  

2. We’re going to see a rise in dance music this year.

Our editors predict that as everyone comes out from being holed up during the pandemic, dance music will gain even more momentum across its many diverse genres. There’s already been a rise in exploration and innovation in the space, from house to dance pop to slap house. “As listeners head back to the clubs and producers are able to tour again, expect even more noise.”

3. There’s going to be a resurgence in underground and bedroom production.

Indie production has already been on the rise with producers like U.K. artist Fred again.. His collaboration with The Blessed Madonna, single “Marea (We Lost Dancing),” held at the Top 100 for a handful of weeks. This strengthening voice of the underground is reminiscent of the 2014–2016 dance heyday, where EDM producers broke from the internet to conquer the pop charts. Not only is this a testament to the dance renaissance taking place today, but it also  signals how mainstream listeners’ palettes are evolving and adapting to more mature sonics. “We’re seeing a renaissance in the attention that’s paid to the genre, and it’s changing the sound a little.”

4. EDM isn’t dead.

EDM isn’t dead, but it has moved into a dance category that can best be described as “nostalgic.” And this nostalgic audience is fiercely loyal, with a continuing appetite. The dance editorial team built a playlist called Headliners, full of the EDM heyday artists—Avicii, Swedish House Mafia, Alesso—after seeing a resurgence in plays among those legacy producers. “We created a genre flagship called EDM, and within a week of launch, it was hovering at 8,000 listeners and the skip rate was ridiculously low. It just shows that the pulse is there, and the audience is there.” 

5. Virality is playing a big part in the future of the genre.

It took the classic dance genre dubstep 10 years to travel to the U.S. after its inception in the U.K. Now, trends come and go a lot more quickly, thanks to the power of the internet and to streaming. The sea shanty trend was big for dance artists, and when the Australian dance group Shouse’s “Love Tonight” got picked up by David Guetta, it went viral for a whole new generation of listeners.  

6. Covers have always been big in dance music. Now, they’re helping to break newer genres.

Tropical house covers were a breakthrough point in German dance pop history in the 2010s. Now, covers are happening again, this time with slap house—whether they’re of a Whitney Houston classic, a ’90s eurodance track, or a song that’s just three years old. These covers, which are in the style of the breakout genre, are now helping that genre gain footing in the mainstream, just as classic house sampling disco did. 

7. Pop is adopting dance—and fans can too.

Dance is getting a new group of followers: pop fans. What our editors call “dance pop” is presenting itself in the work of pop stars like Dua Lipa, Jessie Ware, Lady Gaga, and Raye. “Pop is co-opting dance, just like we saw it do last year with disco. Pop artists don’t realize how much of the dance genre it’s taking for itself, but that’s the hit element of pop—the dance strokes are the uplifting aspect.”

If you’re a pop fan who’s interested in diving into dance, the team recommends a new playlist called crying on the dance floor. “We’re experimenting a little bit with crafting spaces that are more approachable. They’re not as genre focused as melodic house or acid techno, which can be pretty daunting for someone who has no idea what they’re looking for. We’re seeing a lot of crossover between indie and dance, and a lot of crossover between pop and dance. I think that a lot of users don’t realize that they’re listening to dance music.”

Get to know dance and start crying on the dance floor.

From Afropop to Amapiano, Uncover African Music’s Rise in the Latest Episode of ‘Spotify: For the Record’

April 8, 2021

Africa is one of the fastest-growing music markets in the world, which comes as no surprise when you consider the region’s wealth of new genres and sounds. Earlier this year, we announced the expansion of Spotify into more than 80 new international markets, including 39 markets across sub-Saharan Africa. 

So in the latest episode of our podcast Spotify: For the Record, we focus our sights on the immense talent from the region. From Pretoria to Nairobi, we explore the distinctive beats that are coming out of these cities and taking the world by storm. Here’s what you can expect in this week’s episode:

  • Burna Boy, who recently won a Grammy award for Best Global Music Album for Twice As Tall, talks about the talent coming out of Africa.
  • Afrobeat superstar DaVido joins the podcast to discuss the diverse musical styles of Nigeria, and what it’s like to collaborate with top U.S. artists like Nicki Manaj.
  • Spotify RADAR artist Focalistic dives into the infectious sound of Amapiano, the uniquely South African take on house music.
  • Kenyan phenomenon Blinky Bill highlights the eclectic musical spirit of Nairobi.
  • Singer-songwriter and Spotify RADAR artist Tems gives us a taste of “alté” (a term for alternative Nigeria beats) with her soulful and spiritual rhythms.

Throughout the episode, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, shares insight regarding the rhythms of the region. She also walks us through some of the data we’ve seen since expanding to more countries across the continent. On the podcast, hear which artists are taking the top spots in countries like Nigeria, Kenya, and Ghana.

Listen to “Afropop to Amapiano: African Music Ignites.”

Spotify Listeners are Discovering Music from Around the World

December 18, 2019

Every day, Spotify users discover a song, artist, or genre from outside their home countries.  Whether that’s through their Discover Weekly, a friend’s recommendation, or another Spotify-curated playlist, folks are stepping outside of their comfort zones to get to know artists from a different place. These songs and artists can take listeners to another world—metaphorically. Music is a great connector that allows us to understand and experience a life or culture beyond our own.

We’ve found that over 60% of Spotify users discovered an artist from a country outside their own within the last 28 days. So just imagine what they’ve uncovered over the course of a few months, or even the year. That’s a world of travel and learning—sans passport. 

On For the Record this year, we’ve also explored artists and genres from around the world, taking note of the songs and styles that have crossed borders. Hear from some of the artists, musicians, and experts we spoke to below.

The Viral Mexican Artist Making Music Worth Crying Over

Ed Maverick, who comes from the northern state of Chihuahua, Mexico, didn’t grow up in a musical family but learned to play guitar by watching videos and playing in norteño groups—(norteño is a genre of music popular in the region he comes from)—throughout middle school. His style evolved through playing covers of songs by his favorite bands, such as those by Mexican indie rockers Little Jesus. But neither style of music suited what he wanted to do, so he decided to strike out on his own; he eventually started composing his own songs. “I felt the need to release what was going on in my mind,” he said.

Indigenous Australian Rapper Briggs Shares Message of Triumph through Music

“Shepparton has the largest indigenous population in Victoria outside of Melbourne. It also has the largest indigenous population in Victoria per capita. So there was always a presence, and it was always just a part of us and what we did and still do. We just operated as artists and rappers. You don’t really realize how different you are until it’s presented to you.” – Briggs

Santiago, Chile: Spotify’s Streaming Capital of Reggaetón

“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists,” said Mia Nygren, Managing Director for Spotify in Latin America.

Meet Rich Brian, the Indonesian Rapper Performing at Spotify On Stage Jakarta

“A lot of things influence my sound, from listening to traditional Indonesian music to the stuff I listened to while spending full days on the internet making videos. Living internationally definitely influenced my attitude towards everything positively. I’m very grateful for everything that I have now, and things just never get old for me—each new experience feels like a blessing.” – Rich Brian

Charting the Meteoric Rise of South Africa’s AmaPiano

“I was fortunate to see the impact of kwaito music and what it meant for the then-young democracy that South Africa was. It became the voice of local youth to push for systematic change and fight the exclusion of the marginalized. I can’t help but think that AmaPiano is doing just that so far for this generation of young South Africans, and I can’t wait to see how many more boundaries it’ll break.” – Da Kruk

How Americana Troubadour Garrett T. Capps Went Worldwide

The European market has been turned on to Capps’s quirky brand of country too. “According to my statistics on Spotify, it seems like a lot of people in the Netherlands and Spain are discovering my music through the program,” he says. “And I’m excited to keep writing and finding ways to reach audiences.” – Garrett T. Capps

Lukas Graham Becomes First Danish Artist to Hit 1 Billion Streams for a Single Song

“I’m not sure if it’s too much to call ourselves the Arctic Monkeys of Spotify. I feel like our international breakthrough came about because of Spotify—the way streams in the Nordics and Germany pushed an unknown act into the global top 50 with a song that wasn’t available outside of the Nordics and GSA. It was a trippy ride, and luckily we’ve landed on the other side without losing our minds.” – Lukas Graham

Meet Tones and I, the Australian Ex-Busker Who Achieved a Global Hit Thanks to Streaming

In the span of just a year, Toni Watson has leapfrogged from working retail to busking full time to topping the charts in almost a dozen countries—including her native Australia. That’s all thanks to “Dance Monkey,” the viral smash that was the second-ever single for the artist best known as Tones And I.

Colter Wall Honors His Western Roots on Songs of the Plains

Nobody ever needed to explain western wear to Wall, who was raised in Swift Current, Saskatchewan, Canada. “It’s predominantly cattle country,” he shares. “My last full-time gig I had before I started playing music for a living was working cows with my cousin on a thousand-head cattle ranch.”

How Spotify Helped Cigarettes After Sex Amass an International Audience

Since the release of Cry, Cigarettes After Sex’s momentum has continued to snowball; the band is now closing in on 4.5 million monthly listeners on Spotify. They’re also continuing to find success in new territories. Within a month of Spotify’s February 2019 launch in India, the country leapt into Cigarettes After Sex’s top ten markets. This popularity translated offline: In May, when the band announced two late-July Mumbai shows via a local promoter’s mailing list, they drew 30,000 sign-ups within just a few hours, causing the list to shut down.

Take a listen to Spotify’s Global Top 50 for the songs rocking the international charts.

 

Charting the Meteoric Rise of South Africa’s AmaPiano

October 2, 2019

During the early days of its popularity in 2016, AmaPiano, the uniquely South African take on house music, circulated via low-quality file shares on messaging apps and online forums. Developed by bedroom producers with limited resources, the music spread from phone to phone faster than anyone expected; by early 2019, you couldn’t walk through the streets of South Africa without hearing AmaPiano’s sunny melodies seeping into the air from car windows and phone speakers

“If you put one hundred guys in a room and you asked them where [AmaPiano] started, you’ll get one hundred answers and some very heated debates,” said Siphiwe Ngwenya, cofounder of Born in Soweto, a homegrown label that’s backed AmaPiano since its early days. 

Indeed, tracing the AmaPiano sound back to a single artist (or 10 for that matter) is almost impossible. The list of producers attached to AmaPiano reads like a small town’s phone directory, a byproduct of a movement that developed in the annals of the internet. Still, in the three years the genre’s been around, artists like Kabza de Small and Mfr Souls have emerged as key players, inspiring a new crop of DIY beatmakers and DJs. 

The genre’s popularity with bedroom producers may also have something to do with its well-established sonic lineage. AmaPiano’s sound is somewhat, though not entirely, influenced by kwaito—a midtempo, lyrically rich brew of R&B, hip-hop, and house that emerged from Gaunteng in the ’90s. Both genres combine the drum patterns and basslines of their 4/4 cousins, but AmaPiano carries a cheery brightness—characterized by jazz-inflected keys, eager vocal cuts, and organ licks constructed over a laid-back 115 bpm framework—that kwaito lacks. 

South African DJ and radio host DJ Da Kruk attributes the success of AmaPiano to a wider DJ culture. “The AmaPiano movement has a huge mixtape culture attached to it, which I think was a vehicle to move new music from one ear to the next while promoting your DJ skills and mixing capabilities.” Da Kruk has been on the scene for years and hosts his own radio show dedicated to AmaPiano. He’s watched it balloon into a movement, as has Miz Dee—a DJ and one of the leading female figures in South Africa’s dance community. Throughout her career, she’s witnessed the trends in dance music change from the early days of Afro house to the more recent techno-leaning gqom. 

“AmaPiano is now by far the most talked about and the most relevant house music genre in South Africa,” Miz Dee told For the Record. “It’s a culture of its own.” And the genre isn’t contained within the borders of one country anymore. Its influence is spreading like ink in water to Botswana, Namibia, Lesotho, Swaziland, and Zimbabwe. 

Now, it doesn’t matter what city you’re in or club you’re going to. Everyone seemingly responds to AmaPiano’s shimmering sound, and Da Kruk believes in its inclusivity. “I was fortunate to see the impact of kwaito music and what it meant for the then-young democracy that South Africa was. It became the voice of local youth to push for systematic change and fight the exclusion of the marginalized. I can’t help but think that AmaPiano is doing just that so far for this generation of young South Africans, and I can’t wait to see how many more boundaries it’ll break.”

Maybe it was the unique yet accessible sound of AmaPiano that drew throngs to its beats, or the influence of social media. Maybe it was the sheer output of new songs—a veritable deluge—that never allowed attention to falter. Whatever the reason, AmaPiano isn’t going anywhere. It has transformed into a culture with its own festivals, club nights, and (specifically in Mznasi) its own form of dance.

Check out AmaPiano Grooves—Spotify’s recently launched playlist—for a celebratory crash course in South Africa’s homegrown brand of house.