Tag: breland

Spotify House Celebrates Five Years at CMA Fest 2024 With a Full Slate of Live Performances

June 3, 2024

Spotify House is returning to CMA Fest for a fifth year, bringing back our marquee country music showcase June 6-8. Once again, we’re taking over Nashville’s beloved Ole Red venue, welcoming fans to enjoy three unforgettable days of nonstop country music and special surprises.

Since 2018, we’ve brought our country playlists to life through Spotify House, creating the best destination to hear the different sounds and styles of country at CMA Fest. The 2024 Mainstage lineup will include many of today’s top country stars and standout rising artists, including Ashley McBryde, Avery Anna, BRELAND, Brett Young, Brian Kelley, Cole Swindell, Corey Kent, Danielle Bradbery, Dustin Lynch, Dylan Gossett, Ella Langley, Graham Barham, Jon Pardi, Jordan Davis, Koe Wetzel, Lady A, Lauren Watkins, Lily Rose, Little Big Town, Luke Bryan, Mackenzie Carpenter, Mason Ramsey, Matt Schuster, Michael Warren, Mickey Guyton, Midland, Mitchell Tenpenny, Old Dominion, Owen Riegling, Parker McCollum, Riley Green, Russell Dickerson, Sam Barber, Tucker Wetmore, and Tyler Hubbard, with more to be added!   

Spotify House will also welcome Lily Rose and Cassie DiLaura to serve as hosts for all three days.

“It’s hard to believe that we are about to celebrate our fifth year bringing Spotify House to CMA Fest in June,” said Jackie Augustus, Lead, Country & Folk, Artist Partnerships at Spotify. “Since we first started hosting this event in 2018, Spotify House has become a beloved part of our year-round support and dedication to all things country music. We feel so privileged to have been able to present the many incredible artists who have graced our stages, and we are excited to once again bring our playlists to life and showcase some of the best and brightest in country music today.”

Over the last five years, country’s popularity on Spotify has grown immensely, with a nearly 110% increase in U.S. streams during that time. But that’s not all:

  • Spotify’s Hot Country playlist has seen over an 80% increase in streams in the last five years.
  • In the last five years, over 193,700,000 user-generated “country” music playlists have been created on Spotify.
  • July is the top-streamed country music month on Spotify over the last five years.
  • Spotify’s Hot Country playlist is ranked in Top 10 most-listened-to playlists on Spotify, globally.
  • In 2023, Spotify paid out more to country music artists than any other year previous. Spotify continues to set that record amount year over year.

We’ve put a spotlight on country’s most dynamic new faces over the past five years at Spotify House, and this year’s lineup will keep the tradition going with a new wave of artists who have ignited the country scene in 2024: 

  • Rising country singer-songwriter Wyatt Flores will step on the mainstage for the first time after debuting at Fresh Finds Rooftop last year.
  • Country/hip-hop/R&B artist Shaboozey, whose guest appearances on Beyonce’s COWBOY CARTER catapulted his breakout anthem, “A Bar Song (Tipsy),” to the top of the country charts.
  • Soulful country singer-songwriter Tanner Adell, whose featured vocals on the COWBOY CARTER track “BLACKBIIRD” have firmly established her as one of Nashville’s most in-demand young singers. 
  • Dasha, who has emerged as one of country’s hottest new stars following the massive success of her viral hit “Austin.”

We’re also partnering with Meta throughout the event to bring an exclusive Instagram Reels experience to Spotify House. Director The Tommy B will be capturing content that you can find on featured artists’ Instagram and Facebook accounts.

Spotify House will be open to the public each day from 10:00 a.m. to 2:00 a.m. Entry will be on a first-come, first-served basis. And fans can click here to find the full schedule.

Four Days of Country Music at Spotify House During CMA Fest 2022

June 15, 2022

This past weekend, CMA Fest returned to Nashville for the first time since 2019 to celebrate all things country music. Top country stars and emerging artists alike came together at Spotify House to perform and enjoy time in an intimate setting with their fans. Spotify House was located in the unmatched Blake Shelton and Opry Entertainment Group’s Ole Red. With four days of performances across two stages, there was something for everyone in the crowd.

Spotify partnered with Meta throughout the event to bring an exclusive Instagram Reels experience to Spotify House, capturing content with director The Tommy B for artists’ Instagram and Facebook. Adding to the experience for fans were QR codes from Digital Seat Media, which helped attendees receive real-time event updates. 

Also on the ground was our team behind Spotify: Mic Check, which had the opportunity to speak to several returning CMA Fest performers and newcomers alike. The episode featured R&B-inspired country artist Tiera Kennedy, whose song “Found It In You” recently hit 20 million streams after being featured on Spotify’s Hot Country playlist. 

“I remember when I first moved to Nashville, wanting so badly to be on all those playlists. To see my music on all those playlists is really cool and it feels really special.”

Meghan Patrick, who performed at CMA Fest again this year, was also thrilled to be back onstage. “I’ve always looked at CMA Fest as a huge milestone and a huge opportunity to be part of. Every year it feels like I get a few more opportunities to play and show my music and play some different stages. Every year it’s always super exciting and a great opportunity to have some great exposure to a lot of fans in a short amount of time.” 

Check out the episode, which also features Erin Kinsey and Brett Eldredge, below.

Read on for a little more from each day of CMA Fest.

Day 1: Darius Rucker, Dan + Shay, Brett Eldredge, Ashley McBryde, and more

Spotify House got off to an incredible start with Darius Rucker, Dan + Shay, Brett Eldredge, Chase Wright, Brantley Gilbert, Ashley McBryde, Dustin Lynch, Dalton Dover, Nate Smith, Ashley Cooke, Kameron Marlowe, Meghan Patrick, and Nikki Lane taking the stage for day one. 

Superstar Darius Rucker kicked off with a high-energy opening set, performing chart-toppers “Alright” and “This” as well as his iconic Hootie & The Blowfish track “Only Wanna Be With You” and fan favorite “Wagon Wheel.”

Hannah Ellis, Dalton Dover, and Nate Smith soon hit the stage for performances of their own tracks as well as famous covers from fellow country artists. They were followed by a full-circle moment for rising country star Chase Wright, who made his Spotify House debut just a few years after he found himself waiting in line to get into the CMA Fest hot spot. 

Fans were treated to a surprise performance from Jimmie Allen when he joined Ashley Cooke onstage for their song “Good Goodbye” and a duet of his song “Freedom Was a Highway.” Kameron Marlowe dazzled the crowd, as did Meghan Patrick, who serenaded fans with “Heart On My Glass,” accompanying herself on the harmonica. As the sun went down, Brett Eldredge performed two tracks from his upcoming album Songs About You, including the album’s title track and latest single, “I Feel Fine.” This year, we also hosted our Fresh Finds Rooftop for the first time. The rooftop stage featured emerging artists Abby Anderson, Chris Ruediger, Taylor Edwards, Maggie Baugh, Tanner Adell, and Jordan Rowe.

All-Stars Shania Twain, Lauren Alaina, and Lily Rose Join BRELAND in the Debut Episode of ‘Spotify: Discover This’

October 18, 2021

Country artists and fans can attest that over the last 50 years the genre has grown remarkably. It’s something we’re exploring in Spotify: Discover This, one of our three expanded company news podcasts that’s dedicated to sharing fresh insights on music, podcasting, cultural moments, and trends. And in our inaugural episode, we’re getting a little bit country. 

Twenty-six-year-old artist BRELAND, known for his viral hit “My Truck,” joins us from the road to guest host and explore the evolving sound.

“We look at [the ’90s] as the golden age of country music, but I think we’re in a golden age of country music right now,” the singer shares in the episode. “We have to respect what came before us to be able to have context for moving forward. And I think being able to honor that history is so significant, and this is a really great time to do it.”

Together, BRELAND and his four guests offer an expert overview of the genre’s history and recent trends. Artist Lauren Alaina kicks off the conversation by unpacking the meaning of success and giving BRELAND some hilarious tips on pre-show prep. Spotify’s Head of Artist and Label Partnerships in Nashville, Brittany Schaffer, also digs into an unexpected trend: the rise of nostalgic ’90s songs.

Of course, no country conversation would be complete without the one and only Shania Twain. The icon’s ’90s hits have been included in the recent resurgence thanks to a wave of enthusiastic Gen Z listeners. The singer joins the episode to reflect on her expanding audience and changes she’s seen in the genre over the years.

“In my experience, every genre of music evolves over the decades and that goes for country music as well,” Shania shares with BRELAND. “ . . . I’m just really proud and happy to have been a part of that. I like to go with the change, and I like to be part of the change.”

Lily Rose, one of 2021’s fastest-rising stars, concludes the episode with a look to the future, examining modern-day success in the industry and growing diversity and representation in Nashville.

Don’t miss a moment. Buckle up and accompany BRELAND on a unique tour of today’s country music on “Expanding the Sound of Country Music.” And stay tuned for the premiere of Spotify: Mic Check on October 21 and the relaunch of Spotify: For the Record on October 28.

Spotify’s Latest Digital Experience and Singles Are a Celebration of ’90s Country Music Nostalgia

September 21, 2021

Nineties country music gave us power anthems like “Man! I Feel Like A Woman” and seven hit-filled albums from the legendary Reba McEntire, and it made stars out of the young duo Brooks & Dunn. As listeners return to these classic songs, albums, and moments in droves, Spotify has decided to honor them with an interactive microsite, Spotify Singles, video content, and more.

These days, the timeless songs and stories behind ’90s country music have found a new generation of ears: Gen Z.

To celebrate this resurgence, today we launched a campaign highlighting the staying power of our country catalog while also promoting the next generation of emerging country stars who are inspired by those that came before them.

Head to our 90s Country Digital Experience to reconnect with your old country favorites and discover the classic songs that shaped the genre’s sounds of today. Enter into an interactive experience by answering ’90s-inspired questions like “Who’s riding shotgun?” and “How big is your hair?” Then select an iconic artist (perhaps Shania Twain or Alan Jackson) as your copilot and choose your hairstyle, whether that’s a mullet or a head full of curls. Once you’re done, the site will analyze your responses and generate your top ’90s country albums as well as a personalized playlist.