Tag: collab

Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clásico Match at Spotify Camp Nou

Olivia Rodrigo on the cover of the Barça Matchday playlist on Spotify

One of the world’s biggest popstars is headed to El Clásico. Later this month, Grammy Award winner Olivia Rodrigo will take over the front of the FC Barcelona jersey during the big match at Spotify Camp Nou.

Four years into our partnership with FC Barcelona, the jersey takeover has become one of the most highly-anticipated moments for fans. The tradition swaps Spotify’s logo for an artist’s, with Olivia becoming the eighth—and youngest—artist to be featured, following previous takeovers by Ed Sheeran, Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake

“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” said Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify.Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.” 

FC Barcelona Femení will wear the jersey during their Liga F match against Levante on May 6, followed by the men’s El Clásico match against Real Madrid on May 10.

Billions Club Live is coming to Barcelona

Continuing another jersey takeover tradition, Olivia will be performing in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8. Top fans will be invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture. 

“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” said Olivia. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”

Celebrate fan pride beyond the field

FC Barcelona is turning up the volume with a special edition of the Barça Matchday playlist, packed with tracks to fire up both players and fans in the lead-up to game day and featuring Olivia’s latest single, “drop dead.” 

But that’s not all. We’re also teaming up on a capsule collection that blends the club’s iconic look with Olivia’s visual world. 

The limited-edition collection includes a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as a travel mug, sticker pack, and tote bag. There will also be 1,899 limited-edition jerseys available, inspired by the club’s founding year. Fans can purchase items at Barça Official Stores in Spain or online starting at 10 a.m. CEST today, May 1. 

Get a Sneak Peek at the BAPE® x SPOTIFY x SYNA by Central Cee Capsule Collection

Earlier this year, we announced the BAPE® x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street culture. With the release just around the corner, we’re giving fans a closer look at what’s coming, including a sneak peek at some highlight pieces. 

Dropping worldwide November 25, the collection will be available at select BAPE STORE® locations and online via BAPE® and SYNA. Each piece remixes BAPE®’s signature streetwear with Central Cee’s creative direction and weaves inspo from individual songs into the collection’s DNA. Labels and care tags feature a link to an exclusive Spotify playlist curated by Central Cee himself.

“I’m lucky to have creative friends and my manager who all give me input with these things,” said Central Cee. “With their help, I felt confident I could creatively direct this three-way collab between BAPE®, SPOTIFY, and SYNA. I’m looking forward to seeing people out in the world wearing the pieces.”

Spotify Unites BAPE® and Central Cee to Bring Fans an Exclusive BAPE® x SYNA World Capsule Collection

Music and streetwear have always spoken the same language, and Spotify is turning up the volume. Together with A BATHING APE® (BAPE®), Central Cee (aka Cench), and his SYNA World label, we’re dropping a collaboration that blends sound, style, and street culture.

Central Cee serves as creative director for the BAPE® x SYNA World capsule collection, launching November 25. He brings his vision and SYNA World’s spirit of creativity, self-expression, and community to the collaboration, with every fit, fabric, and graphic thoughtfully designed for lasting impact.

Central Cee’s creative control extends across the campaign, from designing the collection to directing and producing the launch film. His artistic identity is front and center, amplified by the global reach and cultural influence of both BAPE® and Spotify.

 

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Rewarding superfans at every turn

True to Spotify’s mission, fans are at the heart of this collaboration, and Spotify will provide the official soundtrack for the collection and campaign.

On September 24, Central Cee’s biggest fans in London will get exclusive in-store access to the first item from the collection, a special BAPE® x SYNA World tee, at the BAPE STORE® in London.

Spotify and BAPE® first teamed up in October 2024 with a debut collection featuring fresh takes on BAPE®’s legendary Shark Hoodie and College Tee—each streetwear icons for more than 20 years.

With Spotify at the center, this new collaboration with Central Cee promises more than just a collection, it’s a new way for artists and fans to connect through music, fashion, and community.