Tag: El Clasico

Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clásico Match at Spotify Camp Nou

May 1, 2026

Olivia Rodrigo on the cover of the Barça Matchday playlist on Spotify

One of the world’s biggest popstars is headed to El Clásico. Later this month, Grammy Award winner Olivia Rodrigo will take over the front of the FC Barcelona jersey during the big match at Spotify Camp Nou.

Four years into our partnership with FC Barcelona, the jersey takeover has become one of the most highly-anticipated moments for fans. The tradition swaps Spotify’s logo for an artist’s, with Olivia becoming the eighth—and youngest—artist to be featured, following previous takeovers by Ed Sheeran, Travis Scott, Coldplay, KAROL G, The Rolling Stones, ROSALÍA, and Drake. 

“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” said Marc Hazan, Senior Vice President, Marketing and Partnerships, Spotify. “Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.” 

FC Barcelona Femení will wear the jersey during their Liga F match against Levante on May 6, followed by the men’s El Clásico match against Real Madrid on May 10.

Billions Club Live is coming to Barcelona

Continuing another jersey takeover tradition, Olivia will be performing in the leadup to the match, this time bringing Billions Club Live to Barcelona on May 8. Top fans will be invited to celebrate many of the tracks by the artist that have been inducted into Spotify’s Billions Club and all things Livie culture. 

“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” said Olivia. “On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”

Celebrate fan pride beyond the field

FC Barcelona is turning up the volume with a special edition of the Barça Matchday playlist, packed with tracks to fire up both players and fans in the lead-up to game day and featuring Olivia’s latest single, “drop dead.” 

But that’s not all. We’re also teaming up on a capsule collection that blends the club’s iconic look with Olivia’s visual world. 

The limited-edition collection includes a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as a travel mug, sticker pack, and tote bag. There will also be 1,899 limited-edition jerseys available, inspired by the club’s founding year. Fans can purchase items at Barça Official Stores in Spain or online starting at 10 a.m. CEST today, May 1. 

Coldplay Unites With Spotify and FC Barcelona To Release a Special El Clásico Shirt, Merch Collection, and Matchday Playlist

October 17, 2024

Spotify is once again collaborating with record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the Barça shirt will feature a special Coldplay logo inspired by its tenth album, Moon Music, which debuted at Number 1 on Spotify’s weekly global charts and is out now.

The shirt will be worn during FC Barcelona’s El Clásico match on October 26, as well as FC Barcelona Femení’s match on November 2. Coldplay is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with KAROL G, The Rolling Stones, ROSALÍA, and Drake.

“We’re honored that Spotify has chosen to feature our ‘Moon Music’ design on the shirt of FC Barcelona,” the members of Coldplay said in a written statement. “We’ve had a special relationship with the city and the club for many years.”

Spotify and FC Barcelona Team Up With The Rolling Stones on a Special El Clásico Shirt, Merchandise Collection, and Matchday Playlist

October 19, 2023

Whether it’s fans singing in unison, a player listening to a track to energize their training, or a global artist whose second love is football, the worlds of football and music are closely linked. Through our first-of-its-kind partnership with FC Barcelona, we’ve worked to deepen that connection for fans, artists, and athletes. And on October 28, we’re taking a giant step forward.

 

View this post on Instagram

 

A post shared by FC Barcelona (@fcbarcelona)

When the FC Barcelona men’s squad steps onto the pitch for another famous El Clásico fixture, they’ll yet again sport a special home shirt featuring none other than The Rolling Stones’ iconic Tongue and Lips logo. Thanks to Spotify, it will be the first time a band has been featured on the FC Barcelona shirt.

Spotify and FC Barcelona Celebrate ROSALÍA’s ‘MOTOMAMI’ With a Special Shirt and In-App Fan Experience

March 15, 2023

One year ago this week, Spanish superstar ROSALÍA released her album MOTOMAMI to massive fanfare—and the accolades quickly followed. In 2022, ROSALÍA was the most-streamed Spanish artist globally, with streams of her tracks on Spotify growing by more than 110% year over year. And in Barcelona, she was also the most-streamed female artist on Spotify last year. 

So when football fans around the world come together on Sunday to watch FC Barcelona take part in another epic El Clásico clash, we’re thrilled the club will be celebrating the first anniversary of her album. Players will step onto the Spotify Camp Nou pitch wearing a special Barcelona home shirt that features ROSALÍA’s MOTOMAMI album logo, much like they did when they commemorated Drake’s landmark achievement of 50 billion streams with a limited-edition OVO shirt. 

Spotify and FC Barcelona Celebrate Drake’s Streaming Milestone With a Limited-Edition Shirt

October 14, 2022

From the start, we’ve had big plans for our partnership with FC Barcelona. We want to create a platform for artists that taps into the club’s massive global fan base. So as part of FC Barcelona’s El Clásico showdown this past Sunday—one of the most iconic events in all of sport—we teamed up with Drake and FC Barcelona to create a limited-edition kit.

Emblazoned with the signature OVO owl logo, the shirts reaffirm our commitment to bringing the worlds of music and football together.

“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “This initiative is another example of this desire and the innovative spirit of our collaboration. 

“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake. This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”

 

View this post on Instagram

 

A post shared by champagnepapi (@champagnepapi)

Drake had the honor of unboxing the first shirt, which features the number 50 on the back because the global superstar is also celebrating an important milestone: He’s the first artist to have his tracks streamed 50 billion times on Spotify. 

As October’s Very Own, there was no better match for Drake to debut the shirt than at this October’s El Clásico. To celebrate Drake and his impact on music, the men’s squad wore the shirts on Sunday when they stepped onto the pitch. And before the match, they even warmed up in training jerseys with “50” on the back.