From the start, we’ve had big plans for our partnership with FC Barcelona. We want to create a platform for artists that taps into the club’s massive global fan base. So as part of FC Barcelona’s El Clásico showdown this past Sunday—one of the most iconic events in all of sport—we teamed up with Drake and FC Barcelona to create a limited-edition kit.
Emblazoned with the signature OVO owl logo, the shirts reaffirm our commitment to bringing the worlds of music and football together.
“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “This initiative is another example of this desire and the innovative spirit of our collaboration.
“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake. This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”
Drake had the honor of unboxing the first shirt, which features the number 50 on the back because the global superstar is also celebrating an important milestone: He’s the first artist to have his tracks streamed 50 billion times on Spotify.
As October’s Very Own, there was no better match for Drake to debut the shirt than at this October’s El Clásico. To celebrate Drake and his impact on music, the men’s squad wore the shirts on Sunday when they stepped onto the pitch. And before the match, they even warmed up in training jerseys with “50” on the back.
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