Tag: electronic

RADAR Italy Returns With 6 Artists Transforming the Country’s Music Landscape

April 24, 2024

As Spotify’s program to spotlight rising talent from around the world, RADAR supports emerging artists on their journeys to global stardom. Since its launch in 2020, RADAR has featured more than two dozen up-and-coming Italian artists. From BLANCO to BigMama, ARIETE to Il Tre, Rhove to NASKA, many of these entertainers have leveraged RADAR to boost their profiles and connect with new fans near and far.

Now we’re launching our fourth edition of RADAR Italy, featuring Tony Boy, okgiorgio, Coca Puma, STE, Sally Cruz, and centomilacarie.

This group reflects the wide range of styles and genres that extend across the country. They’re driving music trends, influencing everything from rap to electronic to a Gen Z wave of fluid, genreless sounds. As part of the program, all receive Spotify support through a dedicated playlist, special editorial placement, and personalized marketing plans.

To introduce—and celebrate—this year’s class, we brought all six artists to Milan for our first-ever RADAR live event in Italy. Along with performances from our guests of honor, content creator Federico Felletti also interviewed each artist.

Keep reading to get to know these rising stars.

Tony Boy

Amid the growing popularity of rap in Italy, Tony Boy is one to watch closely. The young artist has made a name for himself as an urban singer-songwriter with a penchant for introspective storytelling. His new album, NOSTALGIA (export), is a strong follow-up to his earlier work, including 2020’s Going Hard and 2023’s Umile.

okgiorgio

As RADAR Italy’s first producer and DJ, okgiorgio sits at the forefront of the country’s electronic music scene. The artist pulls from genres like stutter house and U.K. garage to create music with equal parts emotion and danceability.

Coca Puma

Newcomer Coca Puma is a singer-songwriter, producer, and musician who combines genres such as indie, dream pop, nu jazz, and electronica. Her recent debut album, Panorama Olivia, showcases a unique approach to music that has been influenced by her experiences traveling abroad, jazz studies, and eclectic listening habits.

STE

Neapolitan music has emerged as a national phenomenon in recent years, and rap remains a prominent part of the city’s music culture. But R&B is also on the rise, and STE is one of Naples’ most promising representatives, fusing the rhythms of contemporary R&B with Afrobeats and traditional Neapolitan sounds.

Sally Cruz

With the release of her first single, “UN DISASTRO,” Sally Cruz launched her music career in 2022 just as pop punk was beginning to trend in Italy. Today, the artist is also influenced by urban and electronic sounds, evidenced by “LA NOTTE,” her collaboration with thasup and Mike Defunto that recently landed on Spotify’s Hot Hits Italia playlist.

centomilacarie

Centomilacarie, who has been playing music since the age of four, mixes raw and unfiltered songwriting with a diverse sonic palette to create a style all his own. Most recently, the artist collaborated with MACE on two songs from the Italian producer’s latest album, MĀYĀ.

Stream our RADAR Italia playlist to discover more emerging Italian artists.

track IDs: Presents Takes DJ Curation to the Next Level Through Exclusive Pop-Up Shows, Starting With Tale Of Us

March 30, 2023

Photo credit: Daniel Zuliani

Avid dance fans know what it’s like to leave a show and immediately begin searching for a way to relive the experience. That’s why in 2020, Spotify created track IDs, a new suite of playlists co-curated by DJs and Spotify’s editorial team that include the songs DJs play in their sets as well as gems they’ve discovered along the way. In addition to allowing DJs to connect with fans in an entirely new way, these playlists help listeners discover songs they’ve previously heard live and want to find on Spotify.

Last week, we took track IDs to the next level with a new pop-up show series, track IDs: Presents. This yearlong live extension of track IDs capitalizes on the wave of excitement the dance community is feeling as they return to live shows. Fans can look out for pop-up performances featuring select artists and their exclusive sets in unexpected live places—and then find the DJs’ sets reflected in their track IDs Spotify playlists. 

We debuted this series during Miami Music Week and Ultra Music Festival with an exclusive, 200-person show featuring Tale Of Us, an Italian DJ duo based in Berlin. The first-come-first-served performance excited fans, who dropped everything to experience the impromptu, stripped-down set. 

 

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To understand the ways Spotify engages dance and electronic artists and fans, we spoke to Ronny Ho—Head of Dance and Electronic Development—and Ashley Graver—Head of Dance, Pop, and Indie on the Artist Partnerships Team—fresh off the first track IDs: Presents moment. 

What are track IDs? How have they been used historically?

Ronny: The term track IDs has been used quite a bit for the past few years to refer to how fans and artists alike try to uncover a track that they really like in a DJ set but are unfamiliar with. So today, you’ll see fans across social media or on message boards point out a timestamp on a video of their favorite DJ and say, “What’s the track ID?” For Spotify, specifically, track IDs is a program that we started back in 2020 where we co-create playlists between us and DJs that we select.

Ashley: The playlists really provide DJs with a platform to easily share the tracks from their sets that they would play in live shows. It’s another way for artists to further connect with their fans after the show so fans can rewatch, relive, and listen to their sets on the Spotify platform.

What inspired track IDs on Spotify? What’s been the response?

Ronny: We built the track IDs program during the early days of the pandemic, when there was no live community, nothing that artists could do to share their sets out—except for streaming. So when we launched the track IDs program, it really was a new avenue for fans to connect with the artists who they would normally want to see out at a club or festival. The beauty of naming it “track IDs” was that it was already such a widely used term, so people really were able to gravitate toward it and understand exactly what it was for. Fast-forward to today, we’re working with our global editorial colleagues to continue to launch new track ID playlists that are relevant to their local markets and that really respect the underground culture there.

Fans have been super inspired. The second we started launching these—and we were quite selective about the artists we were working with—we started seeing fans making their own, photoshopping our branding onto homemade versions.

Spotify’s DJ Mixes Provides a Place for Artists To Create Their Music and Grow Their Fan Base

September 29, 2021

Dance and electronic music fans have long enjoyed custom mixes from their favorite DJs as a signature listening experience exclusive to the genre. Today, DJs in eight markets around the world are sharing their own mixed-music content, in addition to high-quality compilations directly on Spotify through its new DJ Mixes, which the company is beginning to test out. 

Available for all users in the U.K., Ireland, the Netherlands, Japan, Indonesia, the Philippines, Australia, and New Zealand, this latest innovation opens up a completely new format for artists to get their music mixes in the hands of their fans and further expand their global audience. 

DJ Mixes provides one integrated place where artists can seamlessly create and connect with their audiences. 

In celebration of today’s launch, DJs AmyElle, Adam Beyer, Shingo Nakamara, MOTi, and Noisia have each released their own individual mixes on our platform.

In addition to the playlists, you can also check out various existing albums and DJ mixes in the Dance/Electronic microhub. DJ Mixes is just beginning to roll out, so fans should expect the experience to continue to evolve over time. Users on iOS and Android who have the Spotify app downloaded can listen for themselves. 

How Who We Be, Altar, and Our Generation Are Propelling UK and Irish Artists to the Top

February 8, 2021

Spotify’s editorial playlists are full of musical collections that fans won’t find anywhere else. Some of these playlists follow moods, while others contain songs curated for a specific genre—many of these playlists highlight emerging artists and help them connect their music with new audiences.

In the UK and Ireland, three flagship playlists are particularly influential. Listeners can find the UK’s biggest rap, grime, R&B, Afrobeat, and dancehall hits on Who We Be. Altar is the destination for the best electronic dance music. And for those looking to experience new and emerging genreless sounds, the Our Generation playlist contains some of the most exciting emerging acts on the UK and Irish scenes.

In 2020, many fans discovered new artists through these lists, and the proof is in the numbers. Read on to learn about some of the standout artists who saw success on these playlists last year. 

Who We Be

The Who We Be playlist has grown significantly since its launch in 2016, and it now has over half a million fiercely loyal and engaged followers. One of the playlist’s biggest breakthroughs in 2020 was Central Cee. The West London rapper commanded more than 200,000 streams from the Who We Be playlist alone, and he saw almost instant success with his single “Day In The Life.” Since he joined the Who We Be Community, the artist’s followers on Spotify have grown by almost 359%.

S1mba is another rapper who made waves last year with his debut single, “Rover (feat. DTG),” which peaked at number two in the UK Top 40 in April. The Zimbabwean-born Londoner is the 15th-most-streamed artist overall on the playlist, and since “Rover” was released, he has seen a 16,435% rise in listens.

After being featured on Who We Be, Tiana Blake’s “Cut Ties” became the best-performing traditional R&B track from a British artist on the playlist. The track went on to make waves in other global Spotify playlists, such as Chilled R&B, and saw a 159% rise in streams.

Altar

Dance and Electronic music isn’t going anywhere. If you need proof, look no further than the Altar playlist, which saw a 193% increase in listens in 2020. One of the biggest artist breakthroughs of 2020 was award-winning producer Fred Gibson, who released tracks under his alias, Fred again... The artist’s unique sound blends raw vocal samples with club-ready euphoria and has been a hit with the Altar audience; they’ve made him one of the top 20 most-streamed artists on the playlist last year.

TSHA was the third-most-streamed UK female on the playlist in 2020. She saw an increase in year-on-year streams of 134%. TSHA’s single “Change” with Gabrielle Aplin, which was recorded at a Spotify Song Writing Camp in 2019, became one of the top-100-streamed tracks from Altar in 2020. 

In May, one of Europe’s most exciting DJs and producers, India Jordan, launched their genre-defining EP For You. Two of the tracks, “For You” and “I’m Waiting,” were featured on the Altar playlist, and over the course of the year, their streams increased by 388%. India was also one of Spotify’s RADAR first listen artists in 2020.

Our Generation

Genreless playlists are growing in popularity around the world, and the case is no different for Our Generation. The playlist, which surfaces the new wave of artists emerging across the UK and Irish musical landscape, saw an 18% increase in streams in 2020. With playlist takeovers from some of the most exciting breakthrough artists on the scene, including beabadoobee, Thomas Headon, and Biig Piig, the home of genre-defying artists has driven huge discovery for fans this year.

Our Generation played an influential role in elevating many artists, including rising star Holly Humberstone, who has grown her audience to over 2 million monthly listeners since her first release, “Deep End,” was added to the playlist in early 2020. 

Other acts that saw great first-time success include Tayo Sound, who was busking on the streets of Reading less than a year before making it onto the cover of the Our Generation playlist in May 2020. His hits “Cold Feet” and “Heartbreaker” were two of the most-streamed tracks on the playlist in 2020, and overall his streams soared by more than 1,000% in the last six months. 

Kamal, an 18-year-old London alternative R&B star, secured the second-most-streamed track on Our Generation with “homebody” after he was featured on his first Spotify playlist cover art in early 2020. Since then, the artist has seen an 84% growth in listens.

With a new year comes more new music. Follow these playlists to discover the latest finds when it comes to emerging artists and hit tracks.

Join Peloton Instructors Olivia Amato and Kendall Toole for Their Power Hour Workout Co-Created With deadmau5

August 28, 2020

Throughout their lives and early careers, Peloton instructors Olivia Amato and Kendall Toole always had a love for fitness. Olivia started out working on Wall Street but quickly noticed that taking her clients out for exercise classes and green juices was her favorite part of the job. Kendall was in theater and tech in Los Angeles before becoming a boxing instructor and eventually moving east to New York for her role at Peloton. And they agree there’s one genre that’s perfect for getting in the zone and breaking a sweat: dance and electronic.

Starting today, Olivia and Kendall will be introducing two new Peloton classes to the sound of one of Spotify’s big dance playlists: Power Hour. Peloton members can stream Kendall’s Power Hour Ride on August 30 or Olivia’s Power Hour Run on August 31 for a guided musical fitness experience on the Peloton Tread, Bike or App. What’s more, electronic music producer deadmau5 will be joining the instructors and Spotify for a takeover of our Power Hour playlist, complete with a new single from the producer himself.

“It’s a cool track and was a total wild card of a collaboration,” says deadmau5 about his new single, “Pomegranate – Jay Robinson Remix.” “I’m glad people got to enjoy it this summer and I’m looking forward to having it be a part of people’s workouts. I think they are going to dig getting to experience it with Jay Robinson’s remix.”

We caught up with each instructor for a few minutes between classes to get to know them and learn how they incorporate music into their routines. 

How do you pick the music that goes with your workouts? What elements do you take into consideration? 

Olivia: It depends on what the workout is and what type of mood I’m in. If I’m going to do a HIIT run, I want to do 30 seconds on, 30 seconds off, and then build from there. I’ll think back to songs I know with three drops that are 30 seconds each. That’s obviously not always possible, and it definitely takes longer to program that, but I think it’s worth being that specific, because music is the most important thing during a workout. It also depends on the cadence of the song, so the beats per minute, or BPM. A lot of electronic songs can be used while climbing up a hill or on a flat road because they’re usually around 128 BPM, which is good for sprints and pushes. And then you can use a different type of music to get a different vibe for cooldowns. 

Kendall: When I am programming a class, I usually start with what’s inspiring me music-wise, what I feel would be energetic to ride to, or even down to something as simple as the energy and vibe of the song. If there are lyrics in a song that I know I can pick up on or use as a jumping-off point for motivation, it always helps. I think a proper ride and a wonderful workout should have a beginning, middle, and end. It should be no different than if you’re at an incredible concert or listening to an album where every piece of music, every moment, has its place, and it’s building into that story. When a beat drops and builds, I want riders to drop it and go into an effort. 

Tell us about the experience of working with Spotify to create playlists for your class.

Olivia: I have worked with a couple of the people who work on Spotify’s mint playlist in the past. We went through the different songs and different playlists to collaborate on what we thought would mix well together and what would fit the vibe of the class. So similarly for Power Hour, we looked at high-energy, fun music that pushes you forward. So just making sure they all flow nicely into each other, that it tells a good story of starting out.

How did deadmau5’s curation of Power Hour inform the workout you put together?

Kendall: First off, there’s nothing better than seeing an artist that you admire put together a playlist. It’s almost like getting movie commentary from a director’s cut. Where you have someone who’s such a pro at what they do and has such a unique perspective, and is just so committed to their craft, almost giving you a behind-the-scenes piece of what they like and what they’re into and what connects to them. What he’s curated for Power Hour are suggestions for what gets him moving. Then we can put fitness into it. It’s cool because I feel like I get to bring my fitness expertise and marry it with his ability to create and craft incredible music.

How does music help bring the runners and riders together, especially when they’re all doing the workout on their separate treads, bikes, and screens? 

Olivia: I think music is a global unifier, which is exactly what we need, especially right now. It evokes memories and creates memories. So it can create or evoke strength, passion, encouragement. And as it’s doing that, it’s bringing people from all around the world together. It’s a universal language that anybody can understand just based on feeling. For example, I don’t just use music for inspiration when working out. When I need courage or motivation, I put on music. It’s really for everything, and I think a lot of people feel that way.

Kendall: What I love about Peloton is transitioning that love of riding on beat with learning something new. That cadence, that BPM is so important in the way that I structure and program my classes because of this ability to be a unifying factor, especially when you’re teaching people from the comfort of their own home. At times, it’s challenging because you’re not present with them to be able to make corrections or adjustments, so you know you can always rely on that beat, on that BPM to be almost an assistant or an assistant coach, if you will, to what you’re creating and wanting to help people take through in a story of a ride. 

Did you know you can connect your Spotify account to Peloton to save songs from class via the Track Love feature? Simply tap the heart icon on Peloton Bikes & Treads next to the song title, then look for your saved tracks under “My Peloton Music by OnePeloton.”

Check out our previous co-curated Peloton classes inspired by mint & Housewerk, available on demand via Peloton, and look forward to more rides inspired by Spotify’s owned and operated playlists coming soon.

11 Dance/Electronic Subgenres Heating Up This Summer

August 6, 2018

Dance and electronic music is known for its power to unite fans from across the globe, but real aficionados agree that there’s no one way to blend the many styles, sounds, and artists that make up the expansive and ever-evolving genre.

“The electronic music genre umbrella has to be the largest musical classification. It’s crazy how so many descriptors were accepted throughout its evolution,” says Spotify Dance editor Austin Kramer. “House, rave, club, EDM, dance, electronic are all part of the culture. The semantics all dissolve to one thing: how it makes you feel.” He praises Tomorrowland, which just wrapped two epic weekends, as an example of a popular festival that truly embraces “the diversity of dance music.”

According to Kramer, Tomorrowland hosts more breakout artists than many similar, large-scale festivals. But whether you nabbed a ticket to Belgium or not, there’s still a way to discover and connect with these new and rising artists.

If you’re a dance fan, you probably follow Spotify’s flagship playlist, Mint. Still, you might not know about Spotify’s many dance and electronic subgenre playlists, which house a veritable treasure trove of emerging (and established) artists within bass, indie, techno, and more.

According to diehard fans and experts like Kramer, there’s simply “no way to classify” the many subgenres (and sub-subgenres, and sub-sub-subgenres) that make up the growing dance/electronic/club scene. But while it’s impossible to neatly categorize, it is possible to explore the genre’s limits via Spotify.

Check out our Mint playlist right here, and then learn more about some of our other favorite styles below.

Featuring fast kicks, cymbal smacking, wobble leads, and noted Jamaican dub and reggae influences, Drum & Bass grew from the rave and jungle scenes of Britain in the early 1990s.

Future House is a subgenre that fuses electro/deep house with meaty bass lines. It can bounce and build.

Trap blends hip-hop production (hats, kicks, vocal cuts) with bass drops and large-room effects in halftime.

House originated in Chicago post-disco by mixing funk/soul samples on top of electronic synths/instruments and drum machines (though it now varies in style and influence). House can be seen as the style of music and its variations, but also as a movement and philosophy of unity and love, and the stem of dance music culture today.

Indie Dance/Electronic is a subgenre that fuses rock and electronic. Styles include synth pop, alternative dance, future bass and nu disco.

Characterized by its use of melody, Trance was another early style that’s been evolving for decades. Soaring builds, anthemic, uplifting, hard-hitting chords; a true culture in itself.

Techno is defined by repetitive instrumentals and futuristic themes, ranging from delicate melodic soundscapes to throbbing industrial beats.

Melodic Bass incorporates intense bass lines, colorful melodic builds, and airy drops.

Tech House fuses the minimalistic characteristics of techno with the swing of house.

Afro House/ Soulful House blends African music with house beats.

Fast and hard, Hardstyle is a subgenre that combines distorted leads, euphoric melodies, and face-melting kick drums.

Subscribe to Spotify’s dance playlists to stay updated on the latest and greatest in electronic music.

Petit Biscuit Doesn’t Care How You Pronounce His Name—He’s International

May 21, 2018

Spotify has helped cultivate the growth and subsequent cultural explosion of many artists across varied musical genres. In the Amplified on Spotify series, we’ll be interviewing artists who have not only made their names through the platform, but are shaping it as well.

Few artists can say they’ve achieved their dreams by age 18. But French DJ Mehdi Benjelloun—known as Petit Biscuit—recently checked off another musical goal, having played (rain or shine) at this year’s Coachella just a year after graduating from high school. It’s one more in a string of successes: At age 15 he released his first single, “Sunset Lover,” and at 16, he dropped his first LP, Petit Biscuit.

Petit Biscuit started taking the internet by storm in 2015 when he broke through with several standout electro house singles on Soundcloud. His music combines electronica and synth with classical themes and sounds for an ethereal, dreamlike quality. Being classically trained in piano, cello, and guitar has allowed him to adapt from various genres of music as he composes and produces his electronic hits.

With the Coachella performance under his belt, Mehdi is preparing for his upcoming North American tour. Spotify grabbed few minutes with him to learn more about what he’s doing next and where he finds inspiration.

Q: You have skills in both classical and electronic music genres. How did you get your start in classical, and how did you transition to creating electronic music?

At 5 years old, I started practicing cello. My curiosity then pushed me to learn the piano and the guitar, as an autodidact when I was 8 years old. I’ve always loved playing instruments but my wish was to create music from scratch. I knew nothing about DAW and music production; I fed my culture on the internet before trying some software, hardware and synthesizers. The goal was to try to start designing my own sound instead of beginning with a melody. In my humble opinion, that is the definition of electronic music.

Q: What inspired your early hit single, “Sunset Lover?”

“Sunset Lover” is the opposite of the electronic vision that I described, since I found the melody very quickly. I then built the song from that. It’s my most organic track, like a solar ballad. It’s about my way of contemplating every single landscape and trying to find sensitivity to it.

Q: You have more than three million monthly listeners on Spotify. How has Spotify allowed new fans to find your music, and how do you discover new music on the platform?

It’s great to see a company like Spotify working so closely with artists. I don’t have a label; it is basically only me and my guys who are also my management. And for us the playlist DNA is the future. Although each artist has a unique sound, finding the way to connect tastes and moods on playlists and recommendations is beneficial for new artists like me. And that’s my favorite thing on Spotify: to discover new artists in the making, finding something catchy but interesting.

Q: How has Spotify contributed to your success?

We are a new generation of artists; we have never been closer to our fans and listeners. Spotify has a huge community with users eager to find new music to enjoy. Those listeners are potentially new fans.

Q: What have you learned from working with Spotify?

The data tools are really useful. Internally, we have many discussions about making our marketing feel more “real” with some fan pre-sales for my shows through Spotify. Spotify also worked with us on impressive billboards in my biggest markets, Toronto, Paris, and New York.

Q: You added many more stops to your upcoming North American tour. How did you realize you had such a following in the area?

It’s still hard to realize. Cruising oceans and knowing that your music is listened to by a lot of people is a dream come true. I think the only way to realize it is to be on stage and catch the energy of all the people. Seeing such great vibes during my concerts is one of my best memories.

Q: When you announced that you were playing at Coachella, you said it was “a dream come true.” What’s the next dream you hope to accomplish?

I want to travel as far as possible to perform, but also to live new experiences. I want to discover new destinations, like Nepal or New Zealand. I would also love to travel the rest of Asia. Travelling and discovering new places is a great way to find new inspiration.

Q: Now that you have an international audience, you must be getting some funny pronunciations of your name. What’s the funniest you’ve ever heard?

People calling me “Petite” (pah-teet) is one of the funniest. It’s like someone got too lazy to pronounce both words, and still got the only one wrong. In the end, I got used to the name and now I even like it.

Q: Bonus question: How should people actually pronounce your name?

Pronunciation doesn’t matter. Petit Biscuit has to be international!