Tag: Italy

RADAR Italy Returns With 6 Artists Transforming the Country’s Music Landscape

April 24, 2024

As Spotify’s program to spotlight rising talent from around the world, RADAR supports emerging artists on their journeys to global stardom. Since its launch in 2020, RADAR has featured more than two dozen up-and-coming Italian artists. From BLANCO to BigMama, ARIETE to Il Tre, Rhove to NASKA, many of these entertainers have leveraged RADAR to boost their profiles and connect with new fans near and far.

Now we’re launching our fourth edition of RADAR Italy, featuring Tony Boy, okgiorgio, Coca Puma, STE, Sally Cruz, and centomilacarie.

This group reflects the wide range of styles and genres that extend across the country. They’re driving music trends, influencing everything from rap to electronic to a Gen Z wave of fluid, genreless sounds. As part of the program, all receive Spotify support through a dedicated playlist, special editorial placement, and personalized marketing plans.

To introduce—and celebrate—this year’s class, we brought all six artists to Milan for our first-ever RADAR live event in Italy. Along with performances from our guests of honor, content creator Federico Felletti also interviewed each artist.

Keep reading to get to know these rising stars.

Tony Boy

Amid the growing popularity of rap in Italy, Tony Boy is one to watch closely. The young artist has made a name for himself as an urban singer-songwriter with a penchant for introspective storytelling. His new album, NOSTALGIA (export), is a strong follow-up to his earlier work, including 2020’s Going Hard and 2023’s Umile.

okgiorgio

As RADAR Italy’s first producer and DJ, okgiorgio sits at the forefront of the country’s electronic music scene. The artist pulls from genres like stutter house and U.K. garage to create music with equal parts emotion and danceability.

Coca Puma

Newcomer Coca Puma is a singer-songwriter, producer, and musician who combines genres such as indie, dream pop, nu jazz, and electronica. Her recent debut album, Panorama Olivia, showcases a unique approach to music that has been influenced by her experiences traveling abroad, jazz studies, and eclectic listening habits.

STE

Neapolitan music has emerged as a national phenomenon in recent years, and rap remains a prominent part of the city’s music culture. But R&B is also on the rise, and STE is one of Naples’ most promising representatives, fusing the rhythms of contemporary R&B with Afrobeats and traditional Neapolitan sounds.

Sally Cruz

With the release of her first single, “UN DISASTRO,” Sally Cruz launched her music career in 2022 just as pop punk was beginning to trend in Italy. Today, the artist is also influenced by urban and electronic sounds, evidenced by “LA NOTTE,” her collaboration with thasup and Mike Defunto that recently landed on Spotify’s Hot Hits Italia playlist.

centomilacarie

Centomilacarie, who has been playing music since the age of four, mixes raw and unfiltered songwriting with a diverse sonic palette to create a style all his own. Most recently, the artist collaborated with MACE on two songs from the Italian producer’s latest album, MĀYĀ.

Stream our RADAR Italia playlist to discover more emerging Italian artists.

Spotify Celebrates International Women’s Day With the Music that Powers Movements on EQUAL

March 6, 2023

Music has often stood at the forefront of social change, especially when it comes to the fight for gender equality. For women’s rights in particular, music has been a decades-long source of power and inspiration. 

“Women are leading the way forward on the biggest challenges in our world today. Their voices must be heard at full volume,” shared Lorraine Ní Annracháin, Global Lead of Social Impact at Spotify. “Too often, women are confronted with harmful gender stereotypes, discrimination, and threats of violence, especially when they raise their voices and demand change. Women-led movements around the world are a powerful driver of change, and we’re excited by the opportunity to amplify and support the work they do, every day, and to explore the role that music can play in driving social change.” 

Spotify recognizes the power of our platform to amplify the voices of women everywhere. In 2021, we launched the EQUAL Global Music Program to ensure we were amplifying the work of women artists year-round—whether the music comes from an emerging artist in Germany or a Canadian country crossover legend. 

Since EQUAL’s inception, we’ve added more than 5,000 artists to EQUAL playlists and supported over 700 ambassadors in their home countries and beyond. Collectively, these artists received nearly half a billion streams within their first month of joining the program. And the amplification goes beyond the work we’ve done with EQUAL—these artists have also been added to more than 4,000 Spotify playlists.

Now, for International Women’s Day, Spotify is working with women artists, movement leaders, and partners around the world to share stories about the songs and messages in women’s music and how they have inspired social change. 

“We are committed to uplifting the voices of women artists year-round, and for International Women’s Day, we’re reflecting on the power of music in the movement for gender equity, amplifying and supporting the voices of women creators, and celebrating the acts of courage and determination of women across the globe who have played an extraordinary role in uplifting their voices,” said Bel Aztiria, Global Lead of Social Equity Music Programs at Spotify.

A destination for music and inspiration—on- and off-platform

On Spotify’s EQUAL hub, listeners can browse and discover new artists through playlist takeovers. They’ll hear inspiring stories through music with the Playlist clips recorded by the artist. From Janelle Monáe in the U.S. to Lola Indigo in Spain, EQUAL artists are celebrating International Women’s Day by taking the reins and creating special playlists to celebrate women across the globe. 

This month, we are also proud to announce the launch of our EQUAL program in Ukraine by spotlighting singer-songwriter Jamala. The 2016 Eurovision Song Contest winner now graces the cover of our EQUAL Global playlist, which features her song “Take Me To A Place.” 

We’re also amplifying the voices of activists, movements, leaders, and the issues they care most passionately about. Tarana Burke, the founder of me too., Shar Jossell, an award-winning journalist, and Favianna Rodriguez, an artist, organizer, and social justice advocate, are all telling “Behind the Movement” stories on Spotify’s social media platforms. 

We’re partnering with UN Women and Calling All Crows, organizations that champion gender equality, and continuing to support women creators. 

Each month For the Record highlights EQUAL ambassadors from around the globe. For International Women’s Day, we caught up with two EQUAL ambassadors—Italian artist Emma and Chilean artist Francisca Valenzuela—who explained why music has the power to drive change.

Is there a song that makes you feel like you can change the world?

Emma: This got me thinking of one song that really has an impact on me: “Imagine” by John Lennon. A true masterpiece, and a manifesto that prompts you to imagine a better, fairer world where people can be respectful of others and of the environment we live in. That song gives you a boost to make the difference.

Francisca Valenzuela: “Arriba Quemando el Sol” by Violeta Parra. This song shows us what is right in front of us, but what we sometimes don’t see. In this case, it’s the quiet desperation, rage, and pain of perpetual social injustice. There is a collective pain and heartbreak that makes me feel activated, moved, and alive through Violeta’s beautiful, evocative, unnerving melody and precise, witty, confessional lyrics. She describes a specific and particular mundane reality of Chile, yet it is also an (unfortunate) universal day-to-day sentiment and situation of the world. There is such power and rebellion in writing and singing in a raw, true, and personal way—the personal can become political, and songs can become a vehicle for change or shedding light on a certain reality or story.

playlist cover art depicting the italian artist emma looking at the camera and the equal logoWhen did you realize that music has the power to drive real change?

Emma: The first time I “showed up” for myself in a song, I felt exposed and seen. That also made me rather vulnerable and easy to be targeted with criticism that was not always constructive. Then and there I realized how powerful music can be, how it can drastically move the needle in any conversation and influence the way you’re being perceived from the outside world. 

Francisca: I think music and art have an impact on us individually, and through that power of connection, identification, and activation, we are mobilized, and even transformed. That inner change can affect outer change. It can also be a space to be free and alive, to connect, to feel truth, something that I think is a big part of the reason why I need to create and why I’m drawn to creativity and am a believer in music and art.

How have you used your own music to engage others in the fight for gender equality?

Emma: The music I make is the reflection of my beliefs; it’s like a mirror where I pour my heart and soul. What I fight for, the daily struggles to be recognized as worthy of respect, the power and the breakthrough. It’s all in there, always on the front line.

Francisca: I think I have engaged and promoted gender equality through my music in three ways. First, I write from a very personal, confessional place. There is radical emotional transparency and authenticity in my songs. A

playlist cover art depicting the chilean artist francisca valenzuela looking at the camera and the equal logo

nd the mere fact of showing parts of myself—and the reality of a woman in the world—feels powerful, rebellious, and illuminates certain realities and sides of ourselves that many times are hidden or inappropriate. 

Second, I also make certain songs and creative pieces (videos, performances, etc.) with a specific fe

minist and/or message or emotion or objective in mind. These are more collective, conscious, and explicit songs or pieces—from my song “Por Que Me Lo Hiciste” about femicide to “Dulce” about the objectification of women. 

And third, I’ve used my musical platform and visibility in Latin America to create an intersectional trans feminist initiative called Ruidosa (which means “women who make noise! Women who rumble!”), which is a Latinx music festival, community, and platform. Ruidosa was born because I wanted to be a part of the change but I also felt, at many times, alone and confused in our music industry and I wanted to learn from women I admire. How do they make their own paths, their own way? I wanted to create a community and celebrate that, too.

Where do you see real breakthroughs in the fight for women’s equality?

Emma: I won’t stand here saying it has all been solved and women won’t have to face other challenges in order to be seen as equal—that would be a lie. At the same time, it is difficult to list what’s causing us issues as there are so many topics still to be uncovered. Nevertheless here I stand, ready to fight the good fight for my team.

Francisca: I am a fan of women, and women in the creative worlds have always inspired me. Women in music have always been—and are—still pioneers, yesterday and today. Tremendous forces that lead creative disruption, that have incredible discipline. We all work so hard, we create community, we open new spaces. We see this in certain areas of the music industry and I can’t wait to see it in all areas—not just in creative or performative endeavors—from management to press to tech. 

This will help us really change the paradigm and create new leadership and structures. Change the old-school patriarchal gatekeeper ways and systems. I am excited for a Latin American music industry that is truly diverse and free, and not promoting one narrative or one way of success or one way of being a woman.

 

Celebrate women with us year-round by visiting the EQUAL hub.

Celebrating 10 Years of Spotify in Italy and Poland

March 1, 2023

a graphic backdrop with two Spotify spokespeople featured looking at the camera

Ten years ago, Spotify launched in Italy and Poland, and we began our work to engage with local creative talent and the community through Spotify programs, festivals, and events. Since then, creators from both markets have seen tremendous growth in local and international listenership. Whether it’s Rhove and Måneskin in Italy or Marissa and Sara James in Poland, artists in both markets are representing their homelands locally and on the global stage. And we can’t help but raise a glass to a solid decade of achievements.

Along with the growth in local music, there’s an ever-growing appetite for talk as well. Since launching podcasts in Italy 2015, we’ve seen the number of creator-generated shows increase by an average of 20% year over year in the market. Today, more than 50,000 titles are available, including hit shows like Muschio Selvaggio, The Essential, and Demoni Urbani.

To celebrate this landmark birthday in Poland and Italy, For the Record caught up with Melanie Parejo, Spotify Head of Music for Southern and Eastern Europe, and Mateusz Smółka, Spotify Music Team Lead for Eastern Europe and Southern and Eastern Europe, to talk about the hit tracks, hot trends, and growth both markets have experienced over the past 10 years.

ITALY

When Spotify Italy launched in 2013, there were 26,000 Italian artists on the platform and 180 million streams globally among them. How have we seen those numbers grow?

Melanie Parejo: Italy has always had a strong affection toward their local talents, and with 196,000 Italian artists available on Spotify as of 2022, it’s clear to see the strength that local music has in the Italian market. In terms of global listenership, after our first five years in the market, Italian artists were played on Spotify editorial playlists outside of Italy 800% more than when we launched. After 10 years, that number has increased to 1,000%, with Måneskin being the biggest export.

What are some of Spotify Italy’s greatest music achievements from the past 10 years?

Twenty-four Italian artists have participated in Spotify’s RADAR program since its launch in 2020. Artists like BLANCO, Rondodasosa, and ARIETE have seen particularly strong growth on the platform, with BLANCO going on to win last year’s Festival di Sanremo and beating Italy’s record for the most-streamed song in one day, together with Mahmood. 

Emerging artists who have been included in RADAR have also achieved great mainstream success. Rhove, who was a featured RADAR Global artist, had Italy’s second-most-streamed song of 2022, with “Shakerando.”

Genre-wise, what have been some of the most exciting changes in Italian music since 2013?

When we look at the streaming habits of the younger generation, they have a more fluid relationship to genres. They are less occupied with sticking to one genre and identifying with it. Instead, we see them stream songs that span different decades and styles. 

That said, the overall music tastes of Italians have evolved so much over the years. Back in 2013, the most-streamed genre in Italy was rock, with Italian rap not even in the Top 10. But in 2022, Italian rap was the most-streamed genre in the country. When it comes to rap from other countries, a significant number of Gen Z artists have shifted their main point of reference from the U.S. to the U.K. and France. They tend to blend languages and cultures in their songs, tapping into an identity and culture way more than when rap originally broke through here in 2016. 

Summer hits have always been an integral part of Italian music consumption, but in recent years we’ve seen them become more diverse in sound. While they previously followed a conventional structure (carefree, joyful, Latin-infused pop tracks touching on a bunch of summer-related clichés), 2022 summer hits were a melting pot of sounds, artists, and moods. From BLANCO to Fedez to Capo Plaza to Rhove, what we saw and heard last year was a creative freedom we weren’t used to. 

Spotify Italy initially launched during the Festival di Sanremo. What impact does the festival have on Spotify?

Spotify truly lives side by side with Sanremo. When the lights are out after the final day of the festival, Italians listen to their favorite songs on Spotify to stay in the Sanremo spirit. This year was a great example of that, with the official Sanremo 2023 playlist being the second-most-streamed playlist worldwide for one week. Locally, Sanremo songs dominated the Top 10 and Top 20 charts in Italy during the festival, with six songs from the festival having made it into the Global Debut Songs chart.

 

POLAND

How have music tastes in the country changed in the 10 years since Spotify Poland launched?

Mateusz Smółka: Massively! When we launched in Poland, the Top 10 artists in Poland were international artists. There were only five Polish artists on the entire Top 100 list that year. Looking back, international artists controlled the top three spots until about 2017. But in 2018, we saw the rise of Polish artists, most notably when the Taco Hemingway and Quebonafide collaboration, TACONAFIDE, and Dawid Podsiadło took the top spots. Since then, Polish artists have been in the Top 10 each year, with 76 Polish songs making the local Top 100 in 2022. 

Streams of Polish artists on Spotify’s editorial playlists outside of Poland also increased by more than 700% over the past decade. For example, Rnbstylerz has over 2.8 million monthly listeners, with a majority coming from Germany, the U.S., and Mexico. And Catz ‘n Dogz, who are a part of GLOW, have a major chunk of listeners coming from the U.S. and the U.K. Tribbs has over two million monthly listeners and collaborates with producers around the world, picking up listeners in Brazil and Germany. 

In your view, what are some of Spotify Poland’s biggest accomplishments in the music space?

Spotify’s RADAR program launched in Poland in 2021 and has seen 15 local artists participating since. The program has seen talents such as Zalia and Julia Rocka seeing incremental growth on the platform, as well as Szczyl and Dziwna Wiosna being nominated for Fryderyk awards in 2022. 

Spotify’s EQUAL program also launched in Poland in 2021. Notably, Sara James became the youngest-ever EQUAL ambassador for the program and the first Polish artist to be a global ambassador. Artists such as Kaśka Sochacka and LUNA have particularly seen growth on the platform since their participation, with LUNA more than tripling her monthly listeners the month she joined the program. 

Additionally, Fresh Finds has been live in the market for a year, and it has helped a number of independent Polish artists take the next steps in their careers. It has also proven to be a way to identify the next big talent. 

What have been some of the most surprising listenership trends in Poland?

Back in 2013, we saw international rock bands being streamed the most, but now Polish rap and hip-hop dominate, as demonstrated by the popularity of our local hip-hop flagship playlist RAP GENERACJA, which has been the number one playlist in Poland every year since launch. 

When it comes to the younger generation, we’ve found that they choose music to accompany their mood and the world they live in. They don’t care as much about when the song was made or what genre it is. They approach music with a lot more fluidity.

 

Celebrate 10 years of Spotify in Italy and Poland by listening to our anniversary playlists. 

RADAR Global Artist Rhove Delivers His Positive and Passionate Hip-Hop Sound to the World Stage

December 14, 2022

Since its launch in 2020, RADAR has served as Spotify’s program to showcase emerging artists from all around the world, supporting them and taking their talents to the global musical stage. Now RADAR Global turns the spotlight toward Italian hip-hop artist Rhove.

Having started rapping from an early age in social centers and discos, Rhove—whose stage name is a portmanteau of his surname, “Roveda,” and his home of Rho, Milan, in Italy—very quickly attracted attention with his distinctive personality and musical style. In 2020 he took to recording and self-released his first single, “Blanc Orange (Nanana),” followed by “Provincia,” “Corso Europa” with Madfingerz, “Montpellier,” “La zone,” and “Jungle.”

It was with the 2021 release of “Shakerando,” however, that Rhove started seeing overwhelming critical success on the national level, reaching number one on Italy’s charts. And it remains his top song on Spotify, with over 95 million streams and growing.

Rhove's streaming data based on top markets and unique cities

Taking his influences from international artists like Morad and French performers such as Stromae and JUL (with whom he collaborated on a song for the French rapper’s new album), Rhove integrates French urban sounds with Italian influence into his music. His ongoing goal is to create music that transmits positive and encouraging messages and highlights the importance of humility, passion, and dedication. Nowhere is this more evident than in his debut album, PROVINCIALE, released this year, and in the new Spotify RADAR mini-documentary about him.

Give a listen to Rhove’s tracks along with the rest of the best of our emerging artists on the RADAR Global playlist:

Tour Spotify’s New Office Space in Milan, Casa Spotify

October 13, 2022

Spotify Casa Milan stage

Spotify is home to the world’s greatest creators—from musical artists to podcasters to, most recently, authors and editors. Our offices worldwide are a reflection of the talent and creativity found on our platform. Our latest office in Milan, Italy, which serves as our hub for the 28 countries in Southern and Eastern Europe, is no exception. 

Dubbed Casa Spotify, our Milan office is located in the city’s bustling financial district. The modern new space helps us demonstrate our commitment to the creative community in the region. It will accommodate more than 100 employees representing more than 10 nationalities, and its doors are also open to employees who work from anywhere who come through the city. 

The office, a villa encompassing six floors, was imagined and precisely designed to reflect the diversity of the teams and to host various functions and operations. 

Get to know the space.

Head to reception and you’ll find a colorful geometric ceiling beckoning you inside to a minimalist seating area with plush, comfortable chairs.

Casa Spotify Milan reception

A vital part of any office space is the work areas. Whether employees are plugging away at their desks or holding a hybrid meeting in a conference room, they have plenty of distinct spaces to work from throughout the day, on any given floor. 

“Our office is a real home to all,” says Federica Tremolada, Managing Director, Southern and Eastern Europe. “The rooms themselves represent the different cultural facets of the region. The meeting rooms, for example, are named after our region’s playlists such as Plus Ultra or Estate Italiana,’ or our podcasts such as the hugely popular XRey, the first original podcast we launched in Spain, which reveals the story of the former King Juan Carlos.”

 

ARIETE Shares Her Vision for the Music Industry as Spotify’s EQUAL Ambassador of the Month

April 19, 2022

In Italian, the word “ariete” means ram, which is the symbol for Aries, the first constellation in the zodiac. It is also Roman singer-songwriter Arianna Del Giaccio’s astrological sun sign and the inspiration behind her emblematic stage name. 

ARIETE first entered the music scene via her social media channels, using her strong voice to garner steady attention during long days at home early on in the pandemic. As her popularity grew, she released a certified-platinum single, “L’Ultima Notte,” and two EPs and was selected to be part of Spotify’s global emerging artist program, RADAR. Then, in February 2022, ARIETE released her first full-length album, SPECCHIO. The record’s dreamy sounds and hammering drumbeats reflect both the quiet calm of a young woman producing music in her bedroom and the bubbling stardom of an artist ready to break through. 

This month, ARIETE is the face of Spotify’s EQUAL Global Music Program, which aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. As part of ARIETE’s involvement, her song “CICATRICI,” featuring Madame, can be found on Spotify’s EQUAL Global playlist along with music from other women artists making it big globally.

For the Record spoke with ARIETE to learn more about her thoughts on fostering equality in the music industry and the motto that moves her forward. 

The artists who have most inspired me are ____.

Definitely Clairo, PinkPantheress, and all the artists of the new generation who are trying to keep pushing the boundaries of contemporary music.

One piece of advice I’d give other women artists is ____.

Never consider yourself “different” or on a lower level from your male colleagues. Art is art in every form of its deep creation.

One notable moment in my career so far is ____.

The first live shows I played last summer, which sold out. I had begun to release my music during the pandemic, and to be able to see the people [who came to the shows] from the stage and to share their emotions was a unique feeling that I’ll never forget.

My creative process consists of ____.

I don’t have a proper creative process. I take my inspirations from the simple things that color my everyday life and the people I love. Everything can be a source of inspiration for me and my music; I just sit down at the piano or pick up my guitar and everything goes by.

One way I’d like to see greater gender equity in the music industry is ____.

I think the gender gap is definitely an issue in modern music and society. I found it deeply concerning that in the 21st century, we’re still speaking about inequality between genders or genders themselves. We have to normalize this concept with all the cultural weapons we have, but I’m sure that eventually the next generations will treat this issue not as an issue but as the normal topic it should be.

One up-and-coming woman artist I’m excited to watch is ____.

PinkPantheress got me hyped, so I’m looking forward to seeing her as soon as possible!

My girl-power motto right now is ____.

Just kick a**. You’re great as you are, no matter what they say.

Ready to sing along to the world’s most powerful up-and-coming voices? Stream Spotify’s EQUAL Global playlist now.

Spotify’s Sound Up Program Continues to Bring Diverse Voices to Podcasting

February 28, 2022

Since its start in 2018, Spotify’s Sound Up has helped underrepresented creators get their feet—and mics—in the door for podcasting. The program’s aim is to diversify the voices in the audio space by providing participants with educational opportunities, resources, and access to industry experts. Sound Up graduates have released popular shows that have ranked on Spotify’s podcast charts, including Dope Labs, Search Engine Sex, You Heard Me Write, and FOGO: Fear of Going Outside.

Now, four years after its inception, Sound Up has launched in 12 markets (Japan, Italy, the U.S., U.S. LatinX, India, Mexico, Australia, Sweden, the U.K., Germany, Brazil, and Argentina) and helped hundreds of graduates find careers in podcasting. 

How does Sound Up work? In each market, 10 participants are selected to be a part of the program. The creators then go through a four-week virtual or in-person immersive experience where they hone their storytelling, get more experience in audio production, and have a chance to workshop their ideas. After the session ends, the participants continue to receive year-round support from Spotify as they create professional pilots of their ideas, which have a chance to become a Spotify Original.

In 2020, as people around the world altered their lifestyles based on social distancing protocols and COVID-19 risks, Sound Up also had to adapt. “It was an incredibly difficult two years where, globally, we had to adjust the program to virtual trainings,” shared Natalie Tulloch, Sound Up Global Lead. “But we also got the chance to see wonderful stories begin to take shape, and now as we launch new podcasts, it feels incredibly gratifying.”

For the Record traveled across the globe to check in on a few of the current and recently graduated program participants to learn more about their experiences and the podcasts they are creating.

Gigi (U.K.)

Gigi just finished the program and is working on her podcast, Journeys With Grace, which is an immersive self-contained story of discovery. From storytelling to copyright details, Gigi’s Sound Up experience taught her plenty about the industry. Her favorite part of the process was developing the trailer and pilot episode. “Layering up my trailer with soundscapes and adding atmospheric audio here and there was fun to me—a stressful kinda fun,” explained the podcaster. “I’m a creative, so seeing my vision come to fruition was a super-dope moment. You can’t really replace that feeling.” Now her focus is on developing the script and finding a way to invite listeners into her show in an intimate way. “I’m looking forward to the process, the vision being out there, and the podcast finding and resonating with the people it’s supposed to.”

For U.K. and Ireland creators who are interested in the Sound Up program, applications are open now through March 14, 2022. Submit your application here.

 

Fatima Hellgren Camara (Sweden)

Fatima Hellgren Camara’s podcast Välkommen till Ön (Welcome to the Island) is a comedic look at annoying people and their frustrating habits. Each week she discusses these people and whether they should be sent off to a deserted island far, far away. The show just finished its second season, during which Fatima learned how to edit and produce her own episodes. Her favorite part of Sound Up? “To have been given the opportunity to learn an entirely new skill set,” shared the host. “However, my absolute favorite part was getting acquainted with technical equipment.”

 

Roba Kadhem (Sweden)

Currently in its third season, Lyssna Tjejer (Listen Girls) is a podcast cohosted by Roba Kadhem and Aya Said. On the show, the two discuss topics from Pink Room, Scandinavia’s largest Facebook group for women. Through Sound Up, Roba has experienced a greater sense of community from others in the industry. “It was so cozy to see these incredible people every week and get to know them so well even through a virtual meeting,” explained Roba. 

 

Arunima Tenzin Tara (India)


In Dinner by Ear, host Arunima Tenzin Tara gives listeners tips on preparing dinner in only 30 minutes. Arunima is currently testing out new recipes, developing quick versions of dinners she loves, and reading up on as much food history as possible. Still in the middle of her Sound Up program, all this preparation will allow her to start recording episodes as soon as it’s time. Her favorite part of the experience thus far has been determining why she was making this show and who her audience was. “I think this exercise was something that I enjoyed because it forced me to critically analyze my podcast concept and narrow the audience down to a very particular kind of person,” explained Arunima. “This focus has helped me gain clarity about the kind of recipes to include in the show.” As she moves into the next phase of the program, Arunima will have the chance to record sounds in the kitchen, create original music, and spend time perfecting her voice.

 

Shreya Dasgupta (India)

Shreya Dasgupta’s podcast, Imagined Tomorrow, features a variety of experts who use their backgrounds in science and technology to speculate on India’s future. Shreya is using the tools she learned in phase one of her Sound Up experience to prepare for a new season; she’s currently in the outlining, researching, and reporting process for upcoming episodes. So far, she’s had two favorite parts of the program. “The first has been getting to know such incredibly creative fellow podcasters,” said Shreya. “The second has been learning from the Sound Up mentors and others on the Spotify team who not only placed their faith in my idea, but have been super committed and enthusiastic about seeing my vision through.” Shreya will soon be entering phase two of her Sound Up experience.

 

Maickson Serrão (Brazil)


Maickson’s Pavulagem – Contos da Floresta (Pavulagem – Tales From the Forest) is a nonfiction podcast about Amazonian folklore stories. The creator is currently working with his team to map out the storyline for all 12 of the show’s episodes. “We’ll talk about creatures like Mãe da Mata (Mother of the Forest), a really famous legend here, but also unknown tales like the bird that eats people,” shared Maickson. “I have already interviewed some traditional storytellers. These people live off the many rivers in the region and are also elders from Indigenous people from the Brazilian Amazon.” During his Sound Up experience, Maickson appreciated how hands-on the program was while still allowing plenty of opportunity for creative freedom. “I hope that all participants from Sound Up become very successful and that the program continues to impact the lives of many other young talents in our country. Many stories need to be told of Brazil’s pluralities and blooming diversity,” said Maickson.

 

Samara Costa (Brazil)

ZUMBIR is a podcast that highlights Afrofuturist fictional tales. The creator, Samara Costa, is currently working on ideas for episodes, and that involves a lot of traveling. She recently visited Angola as part of her research. “The Angolan stories and myths made a big impact on me, especially the sound, mysticism, and lifestyle of young Angolans,” explained Samara. “I think that the combination of both Brazilian and Angolan references will be elements that will serve as a basis for the creation of some ZUMBIR episodes.” Her favorite part of the Sound Up experience was seeing her pilot episode come to life, from an idea on paper to a polished episode. “I was able to feel the voice of the characters, how they talk, walk, how they laugh, all through audio.… It was fantastic! All of this was created with the technical and emotional support of everyone involved in Sound Up, from mentors and organizers to friends that I made during the program.”

 

Caio (Brazil)

Raízes is a documentary podcast that tells the stories of Brazilian families. In the first season, Caio investigates his own origins in an effort to answer one question: Where did I come from? The Sound Up participant is currently working on producing the first season and has already written two scripts. “I’m betting that a lot of people will connect with the charisma of the characters and their stories,” shared Caio. For the next phase of his journey, the podcaster is hoping to continue telling tales from the people of Northeast Brazil. 

 

Lucas Moura (Brazil)

Lucas Moura’s Calunguinha, o cantador de histórias (Calunguinha, the Singer of Tales) is a fictional podcast that Lucas hopes will expand the imagination of Black children by sharing the history of Black people in both Brazil and around the world. Lucas is currently working on finalizing scripts and finding the right voices to make them shine. The creator’s favorite part of the Sound Up program was the artists he was able to meet with for the podcast. “We invited one artist (Lázaro Ramos) to participate in our podcast and he accepted,” explained Lucas. “There it became clear to me that Sound Up is a project that can help broaden my horizons.”

 

Peppa Smith (Australia)


Yaama Mama is a podcast created by Peppa Smith that focuses on parenting Indigenous kids. Through both serious themes and sarcastic commentary, the show examines and dismantles the way parents are taught to raise children in her community. Peppa is currently in research mode, working on collecting information to be used in her episodes. One of her favorite parts of Sound Up was the people she’s had a chance to meet. “There’s been meetings where I have met with some hugely clever and talented people in the industry,” said the podcaster. “I’ve also been lucky that the other members of the cohort for 2021 are a brilliant, funny, and incredibly good-looking mob.”

These creators and their stories are just a small sampling of the podcasts that are being developed through Sound Up. To learn more about the program and how it’s working to amplify underrepresented voices, visit Sound Up’s website.

Catch Up on the Festival di Sanremo With Camihawke and Alice Venturi on the ‘Tutte le Volte Che’ Podcast

January 31, 2022

Italy’s Festival di Sanremo is an annual music competition where artists perform new songs in the native country’s language. The show, which takes place at the famous Ariston Theater, is broadcast live on television and the winners are determined both by votes from a jury and by guests watching and voting from home.

This year, whether you’re a fan watching the performances in Liguria or tuning in from the comfort of your living room, you can find plenty of Sanremo-related podcasts and music on Spotify. Listeners can explore songs through playlists like Sanremo 2022 and Sanremo: La Storia on Spotify’s Sanremo Hub, and they can sing along to their favorite hits with the Lyrics feature on the app.

Fans looking to dive deeper into the festival can check out Tutte le Volte Che, the popular Spotify Studios podcast cohosted by Italian influencers Camilla Boniardi and Alice Venturi. For their weekly show, where they chat about their personal experiences, they will release six special episodes focused on the Festival di Sanremo. In these episodes, the two have fun recounting and sharing their opinions on this year’s performances.

For the Record caught up with Camilla and Alice to learn more about their special edition episodes and why the festival is so important to them.

The Festival di Sanremo is a pretty significant event for you two. Isn’t that where you first met?

Alice: We met in Sanremo in 2017 while we were both working with the same brand, in the same place, and with the same agency. But we had never met before! The job consisted of leading daily livestreaming from the brand’s spot in Sanremo.

A member of the staff introduced us and asked us to test making a livestream video together. The result was unexpected: We felt like we had known each other for forever, despite just meeting. A director of an Italian radio show saw us interacting and, just one year later, we started a new adventure as radio hosts together!

Why did you decide to create special podcast episodes dedicated to Sanremo? 

Camilla: Our podcast, Tutte le Volte Che, aims to share real chats between 30-year-old friends sharing their point of view about everything happening—from serious to entertaining topics. And we couldn’t miss Sanremo! Festival di Sanremo is known as the most important music event in Italy and for a week, it’s the talk of the town! Everybody talks about Sanremo, especially the morning after each show. So, in this special edition of our podcast, we are going to talk about what’s happening during this festival but also share some gems from the past.

What is your favorite part of Sanremo?

Camilla: My favorite part of the show, besides the music performances, is the artists’ “grand entrance.” I don’t know why but I always hope one of the artists slides down the stairway, obviously without getting hurt. It would be a very fun moment!

Alice: I obviously love the music performances but also everything about Sanremo. Every year, I spend all of my “Sanremo week” watching artist interviews, sound checks, and I can’t resist following the festival’s bizarre moments, like “police chases in the night” (i.e., “the Orietta Berti situation” in 2020). Sanremo always has some big surprises!

Can you share a past winner (or winners) of Sanremo that you are big fans of?

Camilla: “Come Saprei” by Giorgia in 1995. Everybody knows that song by heart—even today. That’s why I think it was very deserving of the win.

Alice: Totally agree with Cami. But my favorite edition ever is the 2001 one, when Elisa won with “Luce” and Giorgia got second with “Di sole e d’azzurro.”

 

The festival starts tomorrow and the first special edition episode of Tutte le Volte Che is available now. Give it a listen.

 

Italy’s EQUAL Ambassador of the Month, Annalisa, Speaks Out on Her Country’s Music Gender Gap

January 6, 2022

As Spotify’s EQUAL Ambassador of the Month, Italian singer-songwriter Annalisa is ready to support, inspire, and empower fellow female artists in Italy and around the world. In fact, the popular performer recently joined a panel at Milano Music Week 2021 where she discussed the importance of closing the gender gap in Italy’s music scene.

The panel—which included music industry leaders such as Federica Tremolada, Managing Director Southern & Eastern Europe at Spotify—addressed a recent report presented by Spotify Italy that assessed the country’s gender disparities. Spotify’s research found that women represent only 14% of the total artists on Italy’s official music charts, and for every four male artists there is just one female artist. “There is still a lot to do in the music industry,” said Annalisa. “The work of a woman artist is difficult and laborious. But the more we talk about these issues, the more progress we make for the future.”

Enzo Mazza, Federica Tremolada, Annalisa, Dario Giovannini, and Francesca Delogu at Milano Music Week

Annalisa’s work and leadership have helped earn her a spot in Spotify’s EQUAL Global Music Program, an ongoing effort to combat the gender disparity in the music industry globally. The EQUAL campaign extends resources to and generates more opportunities for women artists by creating a global, cohesive, branded experience.

One promising insight from the study is that in the last four years the gender gap has begun to narrow among artists under 30 thanks to streaming. This change is helping fuel Annalisa. “The new generations are showing that gender differences in the music industry are decreasing, but there is still a long way to go,” shared the pop star. “My goal is aimed, above all, at that generation.”

Annalisa at Milano Music Week

“I would like to remind all the EQUAL artists that they are part of a story, and what they are doing today will be essential and relevant for everyone who follows in their footsteps,” she added.

For the Record invited the decorated performer to fill in the blanks on the artists who inspire her and her hopes for the future of the music industry.

The artists who have most inspired me are ____.

Definitely Dua Lipa, Rihanna, and Halsey, but also many great women in the international music scene like Björk and Joni Mitchell.

One piece of advice I’d give other women artists is ____.

I think that the most important thing in the musical industry is the way you nurture your talent. You have to study, listen to other artists, and absorb every kind of inspiration you need to focus your own particular style.

One notable moment in my career so far is ____.

The moment when I wrote one of my most important songs “Il mondo prima di te”—I suddenly felt like it could be a big step forward in my career.

My creative process consists of ____.

I try to share things that I can only explain through music. Sometimes words are not enough, and music is the element that makes a story complete.

One way I’d like to see greater gender equity in the music industry is ____.

To see the end of judgments on a person’s physical appearance.

One up-and-coming woman artist I’m excited to watch is ____.

I’m excited about the rise of Olivia Rodrigo. I like her so much, and I’m curious to see what she can do in the future.

My girl-power anthem right now is ____.

“Run the World (Girls)” by Beyoncé.

Stream Spotify’s EQUAL Global playlist below to keep amplifying Annalisa and female musicians worldwide:

These New Spotify Video Podcasts Are Engaging Listeners Around the World

December 22, 2021

If you love getting to know the personalities behind your favorite podcasts, you’ll be excited to hear that more content creators are turning to video podcasts. In July 2020, Spotify launched video podcasts with Anchor, which gives Spotify Original creators the option of adding video to their audio experience. (This past October, we opened the capability up to even more creators.) Now, cultural commentators like DJ Akademics, host of Off the Record With DJ Akademics, have been using the video format to make their shows more dynamic and form deeper connections with listeners. 

With such a feature offering a unique experience on Spotify, we’re now starting to roll out original video content in several additional countries—including Japan, Italy, France, and Sweden. Here’s a look at some of the Spotify Original video podcasts topping charts around the world.

Educast: Passionate Learning University

Spotify’s first video podcast in Japan is Educast: Passionate Learning University, which launched in collaboration with television network Nippon TV. The educational show covers a variety of topics, and every other Monday three new episodes are released featuring lecturers who are experts in their respective fields. Recent guests include model and video creator Neo, Tokyo Olympics skateboarding gold medalist Sakura Yosozumi, and Japanese actor Ryuji Sato. 

New G

Italy debuted its first-ever video podcast, New G, this past November. The show releases new episodes every Thursday and features five dynamic hosts, each of whom comes from a different cultural background. In each episode, the group discusses and debates different subjects, all with a common thread: how diversity influences our life experiences. The first episode tackles the question, “Do parents belong on social media?” Only four episodes in, New G has already become a hit among Italian listeners. 

La Fabuleuse 

Starring a team of five influencers living under one roof, La Fabuleuse is France’s first video podcast from Spotify Studios France. Every Wednesday, a new episode is released on a different topic: friendship, mental health, astrology, sexuality, gender identity—you name it. Each member of this fabulous fivesome brings their own opinion to the table. So far, the show has seen great success: Every La Fabuleuse episode has made it to the top 10 on the Spotify Charts in France, with most reaching the top five, or even the number one spot, on the week of their release. 

​Bakom micken med Filip Dikmen 

Sweden recently joined the video podcast game with Bakom micken med Filip Dikmen, an interview series where comedian Filip Dikmen takes listeners behind the mic with Swedish artists. Since the podcast premiered on September 1, Filip has interviewed Myra Granberg, A36, B.Baby, Mona Masrour, Lamix, and Peg Parnevik. With Filip’s trademark humor and the format’s engaging nature, it’s no surprise that this show has thousands of listeners tuning in. 

 Ready to watch, listen, and learn? Stream all of Spotify’s video podcasts directly from the Spotify mobile app, or head to Anchor’s blog to find out how you can start creating your own video podcasts. 

Spotify Presents the Second Edition of RADAR Italy With 10 Featured Artists

September 27, 2021

In March of 2020, Spotify launched an emerging artist program called RADAR in 50 markets around the world. Since then, RADAR has propelled musical up-and-comers to the next stage of their careers by connecting them with new audiences on Spotify’s global platform. Now, Spotify Italy is getting ready to launch its second edition of the program.

Last year’s rising artists have experienced huge growth since joining the RADAR program. Genre-agnostic BLANCO saw a year-over-year growth of over 7,500% in monthly listenership and a 30,000% increase in daily listeners. When his debut album, Blu Celeste, was released, all 13 tracks occupied the top 13 positions on the Spotify charts. 

Singer and musician Mara Sattei also found new fans and became the fourth most-streamed female artist in Italy in 2020. Daily streams of Rondodasosa and Il Tre grew by 470% and 560% respectively in one year, and during the last three months, newcomers Speranza, Radical, and CARA were Italy’s most-discovered artists with more than 300,000 new plays each.

This year’s selection of artists is poised to become just as popular. These RADAR musicians also reflect a changing landscape of Italian and global music in which genre lines are becoming blurred and themes of diversity and inclusion dominate.

“Spotify is particularly focused on the growth of artists, and RADAR Italia 2021 is yet another demonstration of this,” said Melanie Parejo, Spotify’s Head of Music for Southern Europe. “Our priority will always be to increase the connection between creators and their fans, as well as to help them reach new audiences. The aim of the program is to give visibility to emerging talent on an international level and to highlight all culturally relevant music genres in Italy, as Spotify reflects the country’s diverse musical culture.”

Through this program, Spotify will continue to support these rising stars with a dedicated RADAR Italia playlist, features on our editorial channels, and a personalized marketing plan that will give listeners around the world the chance to discover their music.

Get to know the 10 artists participating in RADAR Italy 2021:

Spotify’s Music + Talk Show Format is Expanding Across the Globe

August 18, 2021

Music + Talk gif

Last October, Spotify launched a pioneering listening experience called Music + Talk that brings together music and spoken-word content. The unique format weaves full songs and talk commentary together​ into one show.

Through Anchor, Spotify has also made Music + Talk an accessible format that anyone can use to create these unique shows. Anchor’s suite of tools is already available to users in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand. 

Starting today, we’re expanding the experience to millions more creators and listeners around the world and sharing the tool with 15 new markets across Europe, Latin America, and Asia. 

Here’s everything you need to know.

Where in the world is Music + Talk?

With this expansion, Japan, India, the Philippines, Indonesia, France, Germany, Spain, Italy, the Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia will have access to the blended audio experience.

Creators in these markets will now have access to the “Music” tool in Anchor, where they can incorporate full songs from Spotify’s library of 70 million tracks into their spoken-word audio creations. And in return, listeners can interact directly with the music within an episode by liking, saving, and sharing with each track as they would in any playlist. 

The shows will be available to Premium and Free listeners. Spotify Premium users will hear full tracks as part of these shows, while Free users will hear 30-second previews of each song. Shows can be listened to globally wherever Spotify is available.

Our catalog of Music + Talk Spotify Originals will also get a boost across a number of markets as new shows from Argentina, Brazil, Colombia, Chile, India, Japan, and the Philippines join our library today. Plus, there’s more to come from all the markets included in our latest launch. These shows will explore the many facets of music, from the stories and inspiration behind a song to the listening trends of the modern age, and they will offer an opportunity for artists to engage listeners in a unique way.

More ways to get inspired

Along with the market expansion, Spotify will begin offering a variety of new educational and inspirational resources for creators interested in using Music + Talk.

Today also marks the launch of an exciting new Spotify Original called Music + Talk: Unlocked, which will explore creative uses of the Music + Talk format—from guided runs to music trivia and more. Listeners and creators can find more best-in-class shows in the Music + Talk hub in the Spotify app.

Since we rolled out Music + Talk last year, we’ve learned from the needs and behaviors of listeners, as we always do with new products. Savvy streamers will notice that we’ve implemented small tweaks to improve the listening experience and reflect those needs: clearer visual distinction between the music and talk segments of an episode and music previews on episode pages.

We can’t wait to see new creativity and stories from around the globe as more markets make the audio storytelling features their own. Check out Anchor’s blog post and creator landing page for more information on how to get started with Music + Talk.