In June, Spotify and Miley Cyrus tangoed in Paris during an unforgettable evening: the latest installment of Billions Club Live. The global superstar took the stage for an exclusive performance for her top Spotify Premium listeners in the area, delivering a set packed with some of her most iconic tracks—many of which have surpassed a billion streams on our platform.
Paris was a fitting choice for this one-of-a-kind event: France consistently ranks among Miley’s top 10 countries for streaming—alongside Brazil, the U.K., and Indonesia. The performance marked Miley’s first concert in the French capital in 11 years, following her Bangerz tour in 2014. Just over 100 fans filled the iconic Maxim’s venue in the heart of the city.
Musicalmente, este 2023 estuvo definido por el regreso de importantes estrellas pop femeninas, una diversidad sonora que encabezó las listas y una atmósfera musical global que dio lugar a poderosos géneros . Por el lado de los podcasts, los creadores están respondiendo a las tendencias en tiempo real y el público está recurriendo a los podcasts para unirse a conversaciones culturales más amplias. Como siempre, nuestra campaña Spotify Wrapped 2023 refleja estas tendencias, y nuestras listas muestran lo que escucharon este año más de 574 millones de personas en todo el mundo.
Continúa leyendo para obtener más información sobre los artistas, canciones, álbumes y podcasts más populares de 2023, luego echa un vistazo a la experiencia de usuario personalizada de Wrapped que celebra lo que escuchaste este año.
Top de artistas globales de 2023
Reediciones reinventadas, giras mundiales que baten récords y coloridas pulseras de la amistad: los fanáticos de todo el mundo estarán encantados de ver a Taylor Swift como la artista más escuchada de este año, con más de 26,1 mil millones de reproducciones globales desde el 1 de enero. En las 48 horas previas a esta coronación, Spotify reveló 21 piezas de un puzzle con sorpresas relacionadas con Taylor Swift en vallas publicitarias desde Sao Paulo hasta Yakarta. Estas pistas culminaron en un video destacado que incluía guiños a su universo, desde peces koi y gatos, hasta sus infames labios rojos. Por tiempo limitado, cuando reproduzcas una de sus canciones en Spotify, verás cómo la barra de progreso cambia y brilla para que coincida con el color de cada una de sus “Eras”.
La canción más escuchada del año, “Flowers,” de Miley Cyrus, que batió récords, tuvo un impulso increíble desde el día de su debut hasta los meses de verano y ahora cuenta con más de 1.600 millones de reproducciones en todo el mundo. En el segundo y tercer lugar se encuentran “Kill Bill” de SZAy“As It Was” de Harry Styles. El cuarto y quinto lugar fueron de Jung Kook con“Seven (feat. Latto),”y Eslabon Armado y Peso Pluma con “Ella Baila Sola.”
Top global de álbumes de 2023
Los oyentes miraron al pasado al elegir qué álbumes reproducir, ya que varios de los cinco álbumes más populares de este año se lanzaron antes de 2023. El álbum más reproducido del año, por segundo año consecutivo, es Un Verano Sin Ti de Bad Bunny, con más de 4.500 millones de escuchas a nivel global, seguido del álbum Midnights de Taylor Swift. SZA ocupa el tercer lugar con SOS. Y en el cuarto y quinto lugar están Starboy de The Weeknd y MAÑANA SERÁ BONITO by KAROL G.
Top global de podcasts de 2023
Spotify es la plataforma de podcasts más utilizada en muchos mercados clave de todo el mundo y también es el editor de podcasts número uno en los EE. UU., según los datos más recientes de Edison Research. Por cuarto año consecutivo The Joe Rogan Experience se lleva el honor de ser el podcast más reproducido del año a nivel mundial. En segundo lugar y por segundo año, está Call Her Daddy y en tercero Huberman Lab, seguido de anything goes with emma chamberlainy On Purpose with Jay Shetty. Ocho de los 25 podcasts principales en las listas mundiales son podcasts de Propiedad y Licencia de Spotify, y nueve de los 25 podcasts principales en los EE. UU. también lo son.
A lo largo del año, estos podcasts, así como muchos otros, destacaron los principales momentos de la cultura pop, desde la música hasta las películas y la tecnología.
Durante la primavera y el verano del hemisferio norte estuvieron llenos de contenidos impulsados por niñas y mujeres. Las combinaciones de la Renaissance Tour de Beyonce, Taylor Swift | El Eras Tour y el éxito de la película Barbie generaron conversaciones culturales en muchos géneros de podcasts sobre economía y entretenimiento.
A lo largo del año, el mundo quedó fascinado, frustrado y, a veces, asustado por el aumento de la IA. Los podcasts ofrecieron una visión crítica y matizada de la creciente tendencia tecnológica.
Las tendencias globales que dieron forma a nuestro año
Estos artistas, canciones, álbumes y podcasts más reproducidos no fueron los únicos indicadores para 2023. Las tendencias de la cultura pop también impulsaron los rankings, desde playlists temáticas hasta incrementos altos de reproducciones de canciones.
Este año, Eurovisión tuvo un gran impacto, ya que “Tattoo” de la ganadora Loreen y “Cha Cha Cha” del segundo lugar Käärijä alcanzaron el top 10 de la lista diaria global el día después de la final.
La Generación Z continúa abrazando la tendencia “sin género” o “género híbrido”, negándose a ser definida por un solo estilo y moviéndose sin problemas entre diferentes sonidos. También adoptan los estados de ánimo y buscan playlists y canciones que mejor describan el estado de ánimo o el momento en el que se encuentran.
Este año también marcó un aumento significativo en el entusiasmo colombiano por la música mexicana. Colombia emergió como el quinto mayor consumidor de música mexicana en 2023, mostrando un aumento del 85% en su consumo durante el año.
El consumo de música instrumental clásica india sigue creciendo en Spotify en la India y en todo el mundo. En los últimos 24 meses, el consumo de música clásica de la India creció cerca de un 500% en Spotify. Además, el 45% de los oyentes de música clásica india en Spotify tienen menos de 25 años.
Afrobeats es uno de los géneros de más rápido crecimiento en Spotify, con un crecimiento del 550% desde 2017. En 2023, Rema se convirtió en la primera canción de Afrobeats de un artista en alcanzar mil millones de reproducciones en Spotify.
El Mandopop, con artistas destacados como JayChou, JJLin y EasonChan, ha registrado más de 500 millones de reproducciones mensuales en todo el mundo, con un crecimiento promedio de casi el 45 % en el último año.
Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.
Read on to learn more about the top artists, songs, albums, and podcasts of 2023, then take a look at the personalized Wrapped user experience that celebrates your own year in listening.
The top global artists of 2023
Reimagined rereleases, record-breaking world tours, and colorful friendship bracelets—fans everywhere will be thrilled to see Taylor Swiftas this year’s top artist, with more than 26.1billion global streams since January 1. In the 48 hours leading up to this crowning moment, Spotify revealed 21 puzzle pieces with Taylor Swift-themed easter eggs in billboards from Sao Paulo to Jakarta. These clues culminated in a spotlight video that included nods to her universe—featuring everything from cats to her infamous red lips. For a limited time, when you play one of her songs on Spotify, watch as the progress bar changes and sparkles to match the song’s era color.
The top song of the year, Miley Cyrus’s record-breaking “Flowers,” had incredible momentum from the day of its debut through the summer months and now counts more than 1.6 billion streams globally. In the second and third spots are “Kill Bill” by SZAand “As It Was” by Harry Styles. The fourth and fifth spots come from Jung Kook with “Seven (feat. Latto),”and Eslabon Armado and Peso Pluma with “Ella Baila Sola.”
The top global albums of 2023
Listeners looked to the past in choosing which albums to play, as several of this year’s top-five albums were released prior to 2023. The most-streamed album of the year for the second year in a row was Un Verano Sin Ti by Bad Bunny, with more than 4.5 billion streams globally, followed by Taylor Swift’s albumMidnights. SZA takes the third spot with SOS. And in the fourth and fifth spots are Starboy by The Weeknd and MAÑANA SERÁ BONITO by KAROL G.
The top global podcasts of 2023
Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. And for the fourth time in a row, The Joe Rogan Experience takes the honor of top podcast of the year globally. In second place for the second year is Call Her Daddy, and in third,Huberman Lab, followed by anything goes with emma chamberlainand On Purpose with Jay Shetty. Eight of the top 25 podcasts on the global top lists are Spotify Owned & Licensed podcasts, and nine of the top 25 podcasts in the U.S. are as well.
Throughout the year, these podcasts, as well as many others, spotlighted top moments in pop culture, from music to movies to technology.
The spring and summer were full of girl- and women-powered media. The combinations of Beyonce’s Renaissance Tour, Taylor Swift | The Eras Tour, and the success of the Barbie movie led to cultural conversations across many genres of podcasts about both economics and entertainment.
Throughout the year, the world was fascinated, frustrated, and sometimes frightened by the rise in AI. Podcasts offered a critical and nuanced take on the rising tech trend.
These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts to 2023. Pop culture trends also fueled listening, from themed playlists to song spikes.
This year, Eurovision made a huge impact, as “Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä both reached the top 10 global daily chart the day after the final.
Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in.
This year also marked a significant surge in Colombian enthusiasm for Mexican music. Colombia emerged as the fifth-largest consumer of Mexican music in 2023, showcasing an 85% increase in its consumption over the year.
The consumption of Indian classical instrumental music continues to grow on Spotify in India and around the world. In the last 24 months, India’s classical music consumption grew by close to 500% on Spotify. Over 45% of Indian classical music listeners on Spotify are under the age of 25.
Afrobeats is one of the fastest-growing genres on Spotify, growing by 550% since 2017 with new audiences emerging in Mexico and India. In 2023, Rema’s “Calm Down” became the first Afrobeats artist-led track to hit a billion streams on Spotify.
Mandopop, with top artists like JayChou, JJLin, and EasonChan, has received more than 500 million monthly streams globally, seeing an almost 45% increase in the past year.
Read on for a few notable trends that spiked throughout the year.
February
The Big Game and Valentine’s Day prompted huge increases in listening around moments that fans couldn’t help but love.
March
Television finales and springtime vibes made way for character playlists and dreamy, twangy tracks.
May
A new sports craze and the return of a beloved children’s movie resulted in two large spikes.
July
Cherry-red tomatoes and hot-pink playlists colored a summer full of girl power.
October
Memes powered by social media played a pivotal role throughout the year in creating buzz and playlists, and this October was no different.
Today, Spotify announced our second quarter 2023 financial performance.
Spotify had a very strong quarter. We beat guidance and welcomed more users and subscribers than expected, with growth continuing to come from markets all over the world.
As we previewed on the Q1 earnings call, we expected to incur charges in the second quarter related to our ongoing efforts to become a more efficient and stronger business. These were excluded from the Q2 guidance we provided last quarter.
Monthly Active Users surged 27% to 551 million. Net additions of 36 million were 21 million ahead of guidance and represent an all-time high for the company.
Subscribers grew 17% Y/Y to 220 million. Net additions of 10 million were 3 million ahead of guidance and represent the highest Q2 in company history.
Total Revenue grew 11% Y/Y to €3.2 billion, in-line with guidance.
Adjusted Gross Margin** finished in-line with guidance at 25.5% excluding charges related to our actions in the quarter to streamline operations and reduce costs.
Adjusted Operating Loss** of (€112) million was better than guidance, excluding charges related to our actions in the quarter to streamline operations and reduce costs.
Take a look at additional highlights below:
Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. And click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.
**Adjusted Gross Margin and Adjusted Operating Loss are non-IFRS measures. See Reconciliation of IFRS to Non-IFRS Results below for additional information.
It’s official: Miley Cyrus’s hit song “Flowers” danced itself into the record books yet again, reaching one billion streams faster than any other song in Spotify history.
Following the single’s release on January 12, it only took 112 days for “Flowers” to join the Billions Club, marking the second time one of Miley’s songs has eclipsed one billion streams—the first being “Party In The U.S.A.”
Adding to Miley’s list of accolades, “Flowers” also holds the record for the most-streamed song in a single week.
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