Tag: 2023 wrapped

Spotify Wrapped Sound Town: All You Need To Know

Spotify Sound Town in the 2023 Spotify Wrapped experience

As you may have seen across the internet, we matched listeners to a Sound Town based on their own listening and artist affinity as part of our 2023 Spotify Wrapped personalized experience. If you haven’t launched your own listening journey yet, go check out your 2023 Wrapped here and see if your tastes line up with those of fans in, say, Provo, Utah, or Cuiabá, Brazil, or, well, more than 1,300 spots around the world.

How did Spotify pick your Sound Town, anyway?

Listening is universal, a pastime loved by communities around the world. Streaming habits transcend borders, leading to songs, genres, and artists that achieve new lives in faraway places. 

Sound Towns selected for eligible users are made up of two factors: a user’s most-streamed artists of the year, and the way in which those artists are streamed in other cities. It’s objective and driven by a user’s listening history.

Many cities around the world are highlighted in the experience, but we’ve seen fans around the world make a select few the talk of the town since 2023 Wrapped debuted. If you’ve been wondering what locals listened to in these hot spots, we rounded up the most-streamed songs of the year for each city. 

Although these lists don’t speak to the methodology we used to determine users’ Sound Towns—and don’t necessarily reflect all of the artists that fans had in common as part of their experience—it does paint a picture of each city’s unique tastes.

Berkeley, CA, USA

  1. “Kill Bill” by SZA
  2. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  3. “Cruel Summer” by Taylor Swift
  4. “Flowers” by Miley Cyrus
  5. “OMG” by NewJeans
  6. “Ditto” by NewJeans
  7. “Anti-Hero” by Taylor Swift
  8. “Pink + White” by Frank Ocean
  9. “Ceilings” by Lizzy McAlpine” 
  10. “Low” by SZA

Burlington, VT, USA

  1. “Stick Season” by Noah Kahan
  2. “Kill Bill” by SZA
  3. “ceilings” by Lizzy McAlpine
  4. “All My Love” by Noah Kahan
  5. “Northern Attitude” by Noah Kahan 
  6. “Homesick” by Noah Kahan
  7. “Cruel Summer” by Taylor Swift
  8. “Flowers” by Miley Cyrus
  9. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  10. “Evergreen” by Richy Mitch & The Coal Miners

Cambridge, MA, USA

  1. “Kill Bill” by SZA
  2. “Cruel Summer” by Taylor Swift
  3. “Flowers” by Miley Cyrus
  4. “Last Night” by Morgan Wallen 
  5. “Anti-Hero” by Taylor Swift
  6. “Stick Season” by Noah Kahan
  7. “Boy’s a Liar Pt. 2” by Ice Spice, PinkPantheress
  8. “Vampire” by Olivia Rodrigo
  9. “As It Was” by Harry Styles
  10. “Calm Down” by Rema, Selena Gomez

Cuiabá, Brazil

  1. “Nosso Quadro” by AgroPlay, Ana Castela
  2. “Leão” by Marília Mendonça
  3. “Erro Gostoso – Ao Vivo” by Simone Mendes
  4. “Oi Balde – Ao Vivo” by Zé Neto & Cristiano
  5. “Seu Brilho Sumiu – Ao Vivo” by Israel & Rodolffo, Mari Fernandez
  6. “Bombonzinho – Ao Vivo” by Ana Castela, Israel & Rodolffo
  7. “Traumatizei – Ao Vivo Em Brasília” by Henrique & Juliano
  8. “Duas Três” by Adriano Rhod, Ana Castela, Guilherme & Benuto
  9. “Não Vitalício (Nunca Mais) – Ao Vivo” by Mari Fernandez, Matheus & Kauan
  10. “Eu Gosto Assim – Ao Vivo” by Gustavo Mioto, Mari Fernandez

Jakarta, Indonesia

  1. “Tak Segampang Itu” by Anggi Marito
  2. “Komang” by Raim Laode
  3. “Sial” by Mahalini
  4. “Tertawan Hati” by Awdella
  5. “Kill Bill” by SZA
  6. “Kau Rumahku” by raissa anggiani
  7. “Runtuh” by Feby Putri, Fiersa Besari
  8. “Here With Me” by d4vd
  9. “Angels Like You” by Miley Cyrus
  10. “Usai” by Tiara Andini

York, Great Britain

  1. “Flowers” by Miley Cyrus
  2. “Kill Bill” by SZA
  3. “Anti-Hero” by Taylor Swift
  4. “As It Was” by Harry Styles
  5. “Cruel Summer” by Taylor Swift
  6. “Daylight” by David Kushner
  7. “ceilings” by Lizzy McAlpine
  8. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  9. “Escapism.” by 070 Shake, RAYE
  10. “Sprinter” by Central Cee, Dave

Revelamos las principales canciones, artistas, podcasts y tendencias de escucha de 2023

Musicalmente, este 2023 estuvo definido por el regreso de importantes estrellas pop femeninas, una diversidad sonora que encabezó las listas y una atmósfera musical global que dio lugar a poderosos géneros . Por el lado de los podcasts, los creadores están respondiendo a las tendencias en tiempo real y el público está recurriendo a los podcasts para unirse a conversaciones culturales más amplias. Como siempre, nuestra campaña Spotify Wrapped 2023 refleja estas tendencias, y nuestras listas muestran lo que escucharon este año más de 574 millones de personas en todo el mundo.

Continúa leyendo para obtener más información sobre los artistas, canciones, álbumes y podcasts más populares de 2023, luego echa un vistazo a la experiencia de usuario personalizada de Wrapped que celebra lo que escuchaste este año.

Top de artistas globales de 2023 

Reediciones reinventadas, giras mundiales que baten récords y coloridas pulseras de la amistad: los fanáticos de todo el mundo estarán encantados de ver a  Taylor Swift  como la artista más escuchada de este año, con más de 26,1 mil millones de reproducciones globales desde el 1 de enero. En las 48 horas previas a esta coronación, Spotify reveló 21 piezas de un puzzle con sorpresas relacionadas con  Taylor Swift  en vallas publicitarias desde Sao Paulo hasta Yakarta. Estas pistas culminaron en un video destacado que incluía guiños a su universo, desde peces koi y gatos, hasta sus infames labios rojos. Por tiempo limitado, cuando reproduzcas una de sus canciones en Spotify, verás cómo la barra de progreso cambia y brilla para que coincida con el color de cada una de sus “Eras”.

En segundo lugar quedó la superestrella del reggaetón Bad Bunny, quien también tuvo un año destacado con un nuevo álbum, nadie sabe lo que va a pasar mañana. Completando los cinco primeros estuvieron The Weeknd, Drake, y Peso Pluma.

Top global de canciones de 2023

La canción más escuchada del año, Flowers,” de Miley Cyrus, que batió récords, tuvo un impulso increíble desde el día de su debut hasta los meses de verano y ahora cuenta con más de 1.600 millones de reproducciones en todo el mundo. En el segundo y tercer lugar se encuentran  Kill Bill” de SZA yAs It Was” de Harry Styles. El cuarto y quinto lugar fueron de Jung Kook conSeven (feat. Latto),” y Eslabon Armado y Peso Pluma con Ella Baila Sola.”


Top global de álbumes de 2023 

Los oyentes miraron al pasado al elegir qué álbumes reproducir, ya que varios de los cinco álbumes más populares de este año se lanzaron antes de 2023. El álbum más reproducido del año, por segundo año consecutivo, es Un Verano Sin Ti de Bad Bunny, con más de 4.500 millones de escuchas a nivel global, seguido del álbum Midnights de Taylor Swift. SZA ocupa el tercer lugar con SOS. Y en el cuarto y quinto lugar están Starboy de The Weeknd y MAÑANA SERÁ BONITO by KAROL G.

Top global de podcasts de 2023

Spotify es la plataforma de podcasts más utilizada en muchos mercados clave de todo el mundo y también es el editor de podcasts número uno en los EE. UU., según los datos más recientes de Edison Research. Por cuarto año consecutivo The Joe Rogan Experience  se lleva el honor de ser el podcast más reproducido del año a nivel mundial. En segundo lugar y por segundo año, está Call Her Daddy y en tercero Huberman Lab, seguido de anything goes with emma chamberlain y On Purpose with Jay Shetty. Ocho de los 25 podcasts principales en las listas mundiales son podcasts de Propiedad y Licencia de Spotify, y nueve de los 25 podcasts principales en los EE. UU. también lo son.

A lo largo del año, estos podcasts, así como muchos otros, destacaron los principales momentos de la cultura pop, desde la música hasta las películas y la tecnología.

  • Durante la primavera y el verano del hemisferio norte estuvieron llenos de contenidos impulsados por niñas y mujeres. Las combinaciones de la Renaissance Tour de Beyonce, Taylor Swift | El Eras Tour y el éxito de la película Barbie generaron conversaciones culturales en muchos géneros de podcasts sobre economía y entretenimiento.
  • A lo largo del año, el mundo quedó fascinado, frustrado y, a veces, asustado por el aumento de la IA. Los podcasts ofrecieron una visión crítica y matizada de la creciente tendencia tecnológica.

Las tendencias globales que dieron forma a nuestro año

Estos artistas, canciones, álbumes y podcasts más reproducidos no fueron los únicos indicadores para 2023. Las tendencias de la cultura pop también impulsaron los rankings, desde playlists temáticas hasta incrementos altos de reproducciones de canciones.

  • Este año, Eurovisión tuvo un gran impacto, ya que “Tattoo” de la ganadora Loreen y “Cha Cha Cha” del segundo lugar Käärijä alcanzaron el top 10 de la lista diaria global el día después de la final.
  • La Generación Z continúa abrazando la tendencia “sin género” o “género híbrido”, negándose a ser definida por un solo estilo y moviéndose sin problemas entre diferentes  sonidos. También adoptan los estados de ánimo y buscan playlists  y canciones que mejor describan el estado de ánimo o el momento en el que se encuentran.
  • Este año también marcó un aumento significativo en el entusiasmo colombiano por la música mexicana. Colombia emergió como el quinto mayor consumidor de música mexicana en 2023, mostrando un aumento del 85% en su consumo durante el año.
  • El consumo de música instrumental clásica india sigue creciendo en Spotify en la India y en todo el mundo. En los últimos 24 meses, el consumo de música clásica de la India creció cerca de un 500% en Spotify. Además, el 45% de los oyentes de música clásica india en Spotify tienen menos de 25 años.
  • Afrobeats es uno de los géneros de más rápido crecimiento en Spotify, con un crecimiento del 550% desde 2017. En 2023, Rema se convirtió en la primera canción de Afrobeats de un artista en alcanzar mil millones de reproducciones en Spotify.
  • El Mandopop, con artistas destacados como Jay Chou, JJ Lin y Eason Chan, ha registrado más de 500 millones de reproducciones mensuales en todo el mundo, con un crecimiento promedio de casi el 45 % en el último año.

Principales Listas Globales Wrapped 2023  

Artistas más reproducidos a nivel mundial

  1. Taylor Swift
  2. Bad Bunny
  3. The Weeknd
  4. Drake
  5. Peso Pluma
  6. Feid
  7. Travis Scott
  8. SZA
  9. Karol G 
  10. Lana Del Rey

Canciones más reproducidas a nivel mundial

  1. Flowers” de Miley Cyrus
  2. Kill Bill” de SZA
  3.  “As It Was” de Harry Styles
  4. Seven (feat. Latto)” de Jung Kook
  5. Ella Baila Sola”  de Eslabon Armado, Peso Pluma
  6. Cruel Summer” de Taylor Swift
  7. Creepin’ (with The Weeknd & 21 Savage)” de Metro Boomin, The Weeknd, 21 Savage
  8. Calm Down (with Selena Gomez)” de Rema, Selena Gomez
  9. Shakira: Bzrp Music Sessions, Vol. 53” de Bizarrap, Shakira
  10. Anti-Hero” de Taylor Swift

Álbumes más reproducidos a nivel mundial

  1. Un Verano Sin Ti de Bad Bunny
  2. Midnights de Taylor Swift
  3. SOS de SZA
  4. Starboy de The Weeknd
  5. MAÑANA SERÁ BONITO de KAROL G
  6. One Thing At A Time de Morgan Wallen
  7. Lover de Taylor Swift
  8. HEROES & VILLAINS de Metro Boomin
  9. GÉNESIS de Peso Pluma
  10. Harry’s House de Harry Styles

Podcasts más populares a nivel mundial 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Huberman Lab
  4. anything goes with emma chamberlain
  5. On Purpose with Jay Shetty
  6. Crime Junkie
  7. This Past Weekend w/ Theo Von
  8. Serial Killers
  9. The Diary Of A CEO with Steven Bartlett
  10. TED Talks Daily
  11. Relatos de la Noche
  12. Caso 63
  13. Psicologia Al Desnudo | @psi.mammoliti
  14. The Daily
  15. Lex Fridman Podcast
  16. Armchair Expert with Dax Shepard
  17. El Podcast de Marian Rojas Estapé
  18. Gemischtes Hack
  19. The Psychology of your 20s
  20. Stuff You Should Know
  21. SmartLess
  22. La Cotorrisa
  23. Se Regalan Dudas
  24. The Jordan B. Peterson Podcast
  25. Conspiracy Theories

Principales Listas Wrapped 2023 de Latinoamérica

Artistas más reproducidos en Latinoamérica

  1. Bad Bunny
  2. Peso Pluma
  3. Feid
  4. Junior H
  5. KAROL G
  6. Taylor Swift
  7. Rauw Alejandro
  8. Natanael Cano
  9. Shakira
  10. Grupo Frontera

Canciones más reproducidas en Latinoamérica

  1. Ella Baila Sola” – Eslabon Armado, Peso Pluma
  2. La Bebe – Remix” – Yng Lvcas, Peso Pluma
  3. un x100to” – Grupo Frontera, Bad Bunny
  4. TQG” – KAROL G, Shakira
  5. Yandel 150” – Yandel, Feid
  6. Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap, Shakira
  7. La Bachata” – Manuel Turizo
  8. Hey Mor” – Ozuna, Feid
  9. Classy 101” – Feid, Young Miko
  10. PRC” – Peso Pluma, Natanael Cano

Álbumes más reproducidos en Latinoamérica

  1. Un Verano Sin Ti – Bad Bunny
  2. MAÑANA SERÁ BONITO – KAROL G
  3. GÉNESIS– Peso Pluma
  4. FELIZ CUMPLEAÑOS FERXXO TE PIRATEAMOS EL ÁLBUM – Feid
  5. Nadie sabe lo que va a pasar mañana – Bad Bunny
  6. YHLQMDLG – Bad Bunny
  7. Nata Montana – Natanael Cano
  8. DONDE QUIERO ESTAR –  Quevedo
  9. DESVELADO – Eslabon Armado
  10. MAÑANA SERÁ BONITO (BIHOTA SEASON) – KAROL G

Podcasts más populares en Latinoamérica

Artistas más reproducidos en Estados Unidos

  1. Taylor Swift
  2. Drake
  3. Morgan Wallen
  4. The Weeknd
  5. Bad Bunny
  6. 21 Savage
  7. SZA
  8. Zach Bryan
  9. Kanye West
  10. Peso Pluma

Canciones más reproducidas en Estados Unidos

  1. Last Night” de Morgan Wallen
  2. Kill Bill” de SZA
  3. Flowers” de Miley Cyrus
  4. Ella Baila Sola” de Eslabon Armado, Peso Pluma
  5. Boy’s a liar Pt. 2” de PinkPantheress, Ice Spice
  6. Cruel Summer” de Taylor Swift
  7. Something in the Orange” de Zach Bryan
  8. You Proof” de Morgan Wallen 
  9. Creepin’ (with The Weeknd & 21 Savage)” de Metro Boomin, The Weeknd, 21 Savage
  10. Anti-Hero” de Taylor Swift

Álbumes más reproducidos en Estados Unidos

  1. One Thing At A Time de Morgan Wallen
  2. SOS de SZA
  3. Midnights de Taylor Swift
  4. HEROES & VILLAINS de Metro Boomin
  5. Dangerous: The Double Album de Morgan Wallen
  6. Lover  deTaylor Swift
  7. Un Verano Sin Ti de Bad Bunny
  8. folklore de Taylor Swift
  9. GÉNESIS de Peso Pluma
  10. Starboy de The Weeknd

Podcasts más populares en Estados Unidos

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. This Past Weekend w/ Theo Von
  5. The Daily
  6. Huberman Lab
  7. Armchair Expert with Dax Shepard 
  8. SmartLess
  9. Up First
  10. anything goes with emma chamberlain
  11. 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
  12. Morbid
  13. The Journal.
  14. Stuff You Should Know
  15. On Purpose with Jay Shetty
  16. Lex Fridman Podcast 
  17. NPR News Now
  18. Serial Killers 
  19. New Heights with Jason and Travis Kelce
  20. Dateline NBC
  21. Conspiracy Theories 
  22. Distractible
  23. The Jordan B. Peterson Podcast
  24. The Psychology of your 20s
  25. Science Vs

Here’s What’s in Store for Your 2023 Wrapped

Was your year full of new musical discoveries or auditory trips down memory lane? No matter how you listened—or what you listened to—Spotify was there to set the soundtrack. And now, during 2023 Spotify Wrapped, we’re helping you check the receipts on your year in review. 

Our 2023 Wrapped campaign is a celebration of the realest moments that defined your year on Spotify. It includes the top artists, songs, albums, and podcasts that reflect how more than 574 million fans around the world listened, and a personalized user experience with even more interactive features, 2023 Wrapped has everything you need to celebrate your year of listening. 

So make sure your Spotify app is up-to-date, then get your personalized Wrapped in the Spotify mobile app for iOS and Android. This year, for the first time, you can also view Wrapped from any browser by visiting Spotify.com/Wrapped.

Now that 2023 Spotify Wrapped is here, check out . . . 

New and refreshed data stories to bring you to the heart of your listening

  • Me in 2023 demonstrates a streaming habit that defined your music listening this year. When you flip your card, it reveals a listening character specific to your tastes and habits on Spotify. Check out all 12 characters here
  • Sound Town matches you to a city based on your listening and artist affinity. 
  • Top 5 Genres shows you how your top five music genres stacked up and is presented in a fun sandwich-inspired design.

The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed

Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.  

Read on to learn more about the top artists, songs, albums, and podcasts of 2023, then take a look at the personalized Wrapped user experience that celebrates your own year in listening. 

The top global artists of 2023

Reimagined rereleases, record-breaking world tours, and colorful friendship bracelets—fans everywhere will be thrilled to see Taylor Swift as this year’s top artist, with more than 26.1 billion global streams since January 1. In the 48 hours leading up to this crowning moment, Spotify revealed 21 puzzle pieces with Taylor Swift-themed easter eggs in billboards from Sao Paulo to Jakarta. These clues culminated in a spotlight video that included nods to her universe—featuring everything from cats to her infamous red lips. For a limited time, when you play one of her songs on Spotify, watch as the progress bar changes and sparkles to match the song’s era color. 

Taking second place was reggaeton superstar Bad Bunny, who also had a standout year with a new album, nadie sabe lo que va a pasar mañana. Rounding up the top five were The Weeknd, Drake, and Peso Pluma.

The top global songs of 2023

The top song of the year, Miley Cyrus’s record-breaking Flowers,” had incredible momentum from the day of its debut through the summer months and now counts more than 1.6 billion streams globally. In the second and third spots are Kill Bill” by SZA andAs It Was” by Harry Styles. The fourth and fifth spots come from Jung Kook with Seven (feat. Latto),” and Eslabon Armado and Peso Pluma with Ella Baila Sola.”

The top global albums of 2023 

Listeners looked to the past in choosing which albums to play, as several of this year’s top-five albums were released prior to 2023. The most-streamed album of the year for the second year in a row was Un Verano Sin Ti by Bad Bunny, with more than 4.5 billion streams globally, followed by Taylor Swift’s album Midnights. SZA takes the third spot with SOS. And in the fourth and fifth spots are Starboy by The Weeknd and MAÑANA SERÁ BONITO by KAROL G

The top global podcasts of 2023

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. And for the fourth time in a row, The Joe Rogan Experience takes the honor of top podcast of the year globally. In second place for the second year is Call Her Daddy, and in third, Huberman Lab, followed by anything goes with emma chamberlain and On Purpose with Jay Shetty. Eight of the top 25 podcasts on the global top lists are Spotify Owned & Licensed podcasts, and nine of the top 25 podcasts in the U.S. are as well. 

Throughout the year, these podcasts, as well as many others, spotlighted top moments in pop culture, from music to movies to technology. 

  • The spring and summer were full of girl- and women-powered media. The combinations of Beyonce’s Renaissance Tour, Taylor Swift | The Eras Tour, and the success of the Barbie movie led to cultural conversations across many genres of podcasts about both economics and entertainment. 
  • Throughout the year, the world was fascinated, frustrated, and sometimes frightened by the rise in AI. Podcasts offered a critical and nuanced take on the rising tech trend. 

Catch the full year in podcast trends here.

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts to 2023. Pop culture trends also fueled listening, from themed playlists to song spikes. 

  • This year, Eurovision made a huge impact, as “Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä both reached the top 10 global daily chart the day after the final. 
  • Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in.
  • This year also marked a significant surge in Colombian enthusiasm for Mexican music. Colombia emerged as the fifth-largest consumer of Mexican music in 2023, showcasing an 85% increase in its consumption over the year. 
  • The consumption of Indian classical instrumental music continues to grow on Spotify in India and around the world. In the last 24 months, India’s classical music consumption grew by close to 500% on Spotify. Over 45% of Indian classical music listeners on Spotify are under the age of 25. 
  • Afrobeats is one of the fastest-growing genres on Spotify, growing by 550% since 2017 with new audiences emerging in Mexico and India. In 2023, Rema’s “Calm Down” became the first Afrobeats artist-led track to hit a billion streams on Spotify. 
  • Mandopop, with top artists like Jay Chou, JJ Lin, and Eason Chan, has received more than 500 million monthly streams globally, seeing an almost 45% increase in the past year.  

Read on for a few notable trends that spiked throughout the year.

February

The Big Game and Valentine’s Day prompted huge increases in listening around moments that fans couldn’t help but love. 

March

Television finales and springtime vibes made way for character playlists and dreamy, twangy tracks. 

May

A new sports craze and the return of a beloved children’s movie resulted in two large spikes. 

July

Cherry-red tomatoes and hot-pink playlists colored a summer full of girl power.

October

Memes powered by social media played a pivotal role throughout the year in creating buzz and  playlists, and this October was no different. 


All year long:

 

Spotify 2023 Wrapped Global Top Lists 

Most-Streamed Artists Globally 

  1. Taylor Swift
  2. Bad Bunny
  3. The Weeknd
  4. Drake
  5. Peso Pluma
  6. Feid
  7. Travis Scott
  8. SZA
  9. Karol G 
  10. Lana Del Rey

Most-Streamed Songs Globally

  1. Flowers” by Miley Cyrus
  2. Kill Bill” by SZA
  3.  “As It Was” by Harry Styles
  4. Seven (feat. Latto)” by Jung Kook
  5. Ella Baila Sola” by Eslabon Armado, Peso Pluma
  6. Cruel Summer” by Taylor Swift
  7. Creepin’ (with The Weeknd & 21 Savage)” by Metro Boomin, The Weeknd, 21 Savage
  8. Calm Down (with Selena Gomez)” by Rema, Selena Gomez
  9. Shakira: Bzrp Music Sessions, Vol. 53” by Bizarrap, Shakira
  10. Anti-Hero” by Taylor Swift

Most-Streamed Albums Globally 

  1. Un Verano Sin Ti by Bad Bunny
  2. Midnights by Taylor Swift
  3. SOS by SZA
  4. Starboy by The Weeknd
  5. MAÑANA SERÁ BONITO by KAROL G
  6. One Thing At A Time by Morgan Wallen
  7. Lover by Taylor Swift
  8. HEROES & VILLAINS by Metro Boomin
  9. GÉNESIS by Peso Pluma
  10. Harry’s House by Harry Styles

Top Podcasts Globally 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Huberman Lab
  4. anything goes with emma chamberlain
  5. On Purpose with Jay Shetty
  6. Crime Junkie
  7. This Past Weekend w/ Theo Von
  8. Serial Killers
  9. The Diary Of A CEO with Steven Bartlett
  10. TED Talks Daily
  11. Relatos de la Noche
  12. Caso 63
  13. Psicologia Al Desnudo | @psi.mammoliti
  14. The Daily
  15. Lex Fridman Podcast
  16. Armchair Expert with Dax Shepard
  17. El Podcast de Marian Rojas Estapé
  18. Gemischtes Hack
  19. The Psychology of your 20s
  20. Stuff You Should Know
  21. SmartLess
  22. La Cotorrisa
  23. Se Regalan Dudas
  24. The Jordan B. Peterson Podcast
  25. Conspiracy Theories

Spotify 2023 Wrapped U.S. Top Lists

U.S. Most-Streamed Artists

  1. Taylor Swift
  2. Drake
  3. Morgan Wallen
  4. The Weeknd
  5. Bad Bunny
  6. 21 Savage
  7. SZA
  8. Zach Bryan
  9. Kanye West
  10. Peso Pluma

U.S. Most-Streamed Songs

  1. Last Night” by Morgan Wallen
  2. Kill Bill” by SZA
  3. Flowers” by Miley Cyrus
  4. Ella Baila Sola” by Eslabon Armado, Peso Pluma
  5. Boy’s a liar Pt. 2” by PinkPantheress, Ice Spice
  6. Cruel Summer” by Taylor Swift
  7. Something in the Orange” by Zach Bryan
  8. You Proof” by Morgan Wallen 
  9. Creepin’ (with The Weeknd & 21 Savage)” by Metro Boomin, The Weeknd, 21 Savage
  10. Anti-Hero” by Taylor Swift

U.S. Most-Streamed Albums

  1. One Thing At A Time by Morgan Wallen
  2. SOS by SZA
  3. Midnights by Taylor Swift
  4. HEROES & VILLAINS by Metro Boomin
  5. Dangerous: The Double Album by Morgan Wallen
  6. Lover by Taylor Swift
  7. Un Verano Sin Ti by Bad Bunny
  8. folklore by Taylor Swift
  9. GÉNESIS by Peso Pluma
  10. Starboy by The Weeknd

Top Podcasts in the U.S.

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. This Past Weekend w/ Theo Von
  5. The Daily
  6. Huberman Lab
  7. Armchair Expert with Dax Shepard 
  8. SmartLess
  9. Up First
  10. anything goes with emma chamberlain
  11. 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
  12. Morbid
  13. The Journal.
  14. Stuff You Should Know
  15. On Purpose with Jay Shetty
  16. Lex Fridman Podcast
  17. NPR News Now
  18. Serial Killers 
  19. New Heights with Jason and Travis Kelce
  20. Dateline NBC
  21. Conspiracy Theories 
  22. Distractible
  23. The Jordan B. Peterson Podcast
  24. The Psychology of your 20s
  25. Science Vs 

 

The Trends of 2023 as Told by Podcasts

This past year, there was no single trend or topic that commanded the cultural conversation for too long—something new was always emerging. But throughout these massive moments, listeners consistently took the time to slow down, learn about these trends, and connect with other fans through the immersive world of podcasts. 

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. Because of this, podcasters have bigger audiences than ever. 

“Podcasts are the perfect format for audiences and fans to engage in cultural moments due to a few key factors,” says Lizzy Hale, Head of Podcast Editorial at Spotify. “Many of the best podcast hosts are journalists or experts themselves. They are the ones reporting on these stories, and in the podcast format, they can bring their stories to life.” 

According to Lizzy, podcasts are also uniquely positioned to bring people together.

“Podcasts are a place for community,” Lizzy adds. “When there is a viral moment in culture, fans come to podcasts to feel connected to that bigger moment. A podcast feels like you are talking to your best friend about the story you are obsessing about. They also become artifacts of what our culture’s reactions and opinions were in the moment.” 

So as you reflect on your year in listening, check out the podcasts that exemplify what was driving pop culture in 2023 as selected by our podcast editorial team.

How Spotify Made Wrapped More Valuable Than Ever for Artists

When 2023 Spotify Wrapped rolls around each year, it’s as much of an event for artists as it is for fans. With Artist Wrapped, musicians can check out a personalized recap of their Spotify stats showing when, where, and how listeners engaged with them on Spotify. 

Since launching Artist Wrapped in 2017, we’ve worked to make this moment bigger and better with each go around, adding data stories with deeper insights, integrations that provide more ways to connect with fans, and delightful moments that extend beyond the core Wrapped experience. 2023 is no exception, and we’re excited for artists to dig into this year’s edition.

“I’m most excited about our efforts to make Artist Wrapped, and Wrapped in general, even more valuable and impactful to artists’ careers this year,” says Rob Fink, Associate Director, Spotify for Artists Brand Marketing. “We’ve built upon many of the foundations established over the past few years so that Wrapped is truly a global platform for artists to effectively connect with their fans.”

Curious what artists can expect from Wrapped this year? For the Record sat down with Rob to get all the details. 

Just like fans, artists love their Wrapped data stories. What can they expect this year?

As usual, we’ll have all the tried-and-true stories artists have come to expect, like total listeners, total number of streams, and total time streamed. But this year, artists can now find out how many listeners discovered them for the first time in 2023. The idea is they can use this data to better understand their listeners and pick out opportunities to expand their audience.

We’re also giving artists more insight into their top fans. Previously we’ve shown artists the number of fans who had them as a top 10, top five, or number one top artist. But this year, we’re also showing artists the average amount of time that each of their top 0.001% fans spent listening to them. This is the first time we’ve ever shown artists a story about the listening time of their very biggest fans, and some of the numbers are quite eye-opening.

Finally, we’re expanding our merch data story to share an artist’s three bestselling items since empowering artist merch stores on Spotify has continued to be a priority for us. We’ve also added a story that reveals the three locations where an artist sold the most concert tickets in 2023. 

Spotify for Artists Associate Brand Marketing Director Rob Fink

Last year’s Wrapped resulted in Spotify’s biggest merch sales week to date. How did Spotify incorporate those learnings into 2023 Wrapped?

Beyond connecting with their top fans, we want Wrapped to be a moment for artists to earn additional revenue as well. And one big thing we’ve learned is that when artists create unique merch offers on Spotify, those tend to outperform the rest.

That’s why this year, for the first time ever, we enabled artists [in the U.S. and Canada] to set up Wrapped-specific merch discounts for their top listeners of the year. We want artists to be able to offer fans something special, and in turn, fans will know they’re receiving a discount for being a top listener.

We’ve also made artists’ merch and ticket offers even more visible by adding them to more places within fans’ Wrapped experience. Listeners will receive personalized offers from their top artists when they open Wrapped, and we’ll also continue to promote those offers via in-app messaging, emails, and beyond after Wrapped launches to make sure fans don’t miss out. 

We also can’t forget about the songwriters and producers out there. What can they expect from their Wrapped this year?

Last year, we sent personalized share cards to all songwriters and producers who have active Written By playlists or Songwriter Pages on Spotify. This group has grown substantially since, and this year we’re introducing a dedicated Songwriter Wrapped microsite experience. We’re excited to continue making Wrapped even exciting for this extremely important audience.

We’re also testing out a new idea and launching a Songwriter Wrapped social campaign to show love to the music makers—regardless of whether they have a Written By playlist on Spotify yet. Artists and music fans alike can fill in the blanks on their favorite songwriters, producers, lyrics, and beats from 2023 to acknowledge and celebrate the creativity and work from their top creators.

Is there anything else you’ve been keeping under wraps?

We’re testing something this year that we’re calling Wrapped Listening Parties. We’ve teamed up with a small handful of artists who will host invite-only live audio rooms for top fans where everyone can interact and listen to music together. Artists will also be able to promote their merch offers there as well. The idea is to put our listening data to good use and offer unique ways for artists and fans to connect on a personal level.

Ready to check out your Artist Wrapped? Head over to Spotify for Artists to get started.

How Spotify’s Playlists Captured the Biggest Music Trends of 2023

With another year coming to a close, Spotify is back with your personalized Wrapped, our annual recap of your listening highlights from the past 12 months that includes your top songs, artists, and podcasts, as well as your most distinct streaming habits. But we’re also taking a step back and looking at 2023’s biggest music trends on Spotify.

Thanks to the in-the-know editors responsible for creating our editorial playlists as part of the Global Curation Groups, the most iconic musical moments of the year were reflected on Spotify. Whether it was blockbuster movie soundtracks that grabbed the world’s attention, viral social media moments that bubbled up to the mainstream, or classic genres finding new fans in Gen Z, our experts were on top of it all.

For the Record sat down with our editorial team and got the scoop. 

Peso Pluma and Música Mexicana go mainstream

RADAR US artist Peso Pluma made himself known to the world in March with his feature on Eslabon Armado’s “Ella Baila Sola.” Fast-forward to now, and that song is one of the top-five most-streamed songs of 2023 globally—and is about to hit Spotify’s Billions Club. Meanwhile, the Música Mexicana genre at large has enjoyed a surge in popularity, dominating the global charts this summer.

Explore this trend on: Lo Mejor de La Reina 2023, Corridos Perrones, Corridos Tumbados, Today’s Top Hits

Folk rising

In 2023, a slew of indie artists emerged with folk-inspired albums including Mitski, Toro Y Moi, and boygenius. Plus, we heard new folk voices like Searows and 2024 Best New Artist Noah Kahan

Explore this trend on: Indie Twang, Juniper

Shoegaze returns courtesy of Gen Z

Shoegaze has been around since the late ’80s, but it experienced a resurgence in 2023 among Gen Z, who found new bands like Wisp as well as aughts stalwarts like Panchiko.

Over the past year, the genre has thrived within various Gen Z internet communities that have fostered pockets of interest and given birth to exciting new acts. Perhaps unknowingly, the emerging class of neo-shoegaze artists is contributing to genre diffusion, blending techniques from various music genres to create something fresh and unique.

Explore this trend on: Shoegaze Now, IRL Angel

Rema carries Afrobeats into Spotify’s Billions Club

Rema has been a hitmaker in Africa since 2019, but it was a collaboration with Selena Gomez on “Calm Down (Remix)” that shot him to international fame in 2023. The global smash earned the Afrobeats star a Grammy nomination, as well as a spot in our highly coveted Billions Club, making “Calm Down” the first African artist-led track to do so. 

Explore this trend on: African Heat, Billions Club, Today’s Top Hits

Taylor Swift’s eras on tour

Taylor Swift | The Eras Tour kicked off in March and was the live-music event of the year. Taylor not only picked songs from all 10 of her studio albums to perform in a stunning three-hour show, but she also set aside time each night for acoustic performances of two surprise songs. And according to Taylor’s rules, no two songs could be repeated unless she messed it up the first time. To capture this epic moment, we collected all of the surprise songs in a playlist, which was updated every weekend during the U.S. leg of her tour.

Explore this trend on: Surprise Song Era

Troye Sivan and Hyunjin’s IRL friendship

This past summer, Troye Sivan posted a TikTok that went viral about trying to find Hyunjin of Stray Kids. We joined in on the fun with a playlist and they eventually collabed on a remix of “Rush,” which also featured PinkPantheress.

Explore this trend on: what a moment

Peggy Gou takes house music to the top of the charts

House, one of the original genres of dance music, has grown in popularity since the pandemic. This summer, we saw massive house hits resonate with fans internationally, including Peggy Gou‘s “(It Goes Like) Nanana.” 

Other huge moments for house music include artists like Fred again.., Black Coffee, Chris Lake, and FISHER, who are breaking records around the world, and breakthrough opportunities for exciting artists like LP Giobbi, John Summit, and Dom Dolla

Explore this trend on: Umami, Housewerk presents…Best House of 2023, Summer House

It’s a Barbie world

Ahead of the Barbie release this summer, we saw “Barbiecore” aesthetics manifest in the pop culture zeitgeist. Once we got word that Barbie was going to feature a star-studded soundtrack with hits like Nicki Minaj, Ice Spice, and Aqua’s “Barbie World” and Dua Lipa’s “Dance The Night,” we brought all things Barbie to life on Spotify through the “pinkification” of several playlist covers, new editorial playlists, and partner playlists.

Explore this trend on: Hot Pink, Barbie Official Playlist

Hyper techno surges

There was an influx of high-BPM dance pop songs in general, and with it came a new wave of tracks that showcased a harder sound using classic techno and big room beats and basslines. We saw a surge in streams—especially from European Gen Zs—of techno-infused songs like Niklas Dee’s “Not Fair,” Creeds’ “Push Up,” and BENNETT’s “Vois sur ton chemin.”

Explore this trend on: rave, techno party

Jersey Club is everywhere 

Jersey Club production became ubiquitous not only in U.S. hip-hop but around the world. We also saw the genre’s influence find its way into K-Pop and thoughtful electronic music. Pioneers such as DJ Smallz 732, UNIIQU3, and Cookiee Kawaii were tapped to remix some of 2023’s biggest hits, and newcomers such as Kanii, keltiey, and Lay Bankz staked their claims as names to watch.

Explore this trend on: Jersey Club Heat presents…Best Jersey Club Songs of 2023

Tyla’s turns her viral moment into crossover success

South Africa’s Amapiano sound has been winning the hearts of electronic and dance fans after TikTok dances and DJ mixes helped it go viral in 2020. In 2023, RADAR Africa artist Tyla took her career to the next level, blending her R&B sound with Amapiano and South African dance genre Bacardi house on her hit song “Water.” After Spotify Africa’s partnership with the Giants of Africa Festival—a basketball event in Rwanda where Tyla’s viral dance was first seen—many posted their own versions of the dance challenge on social media, which led to “Water” skyrocketing around the world and earning a feature from Travis Scott on the remix.

Explore this trend on: RNB X, RADAR Africa, African Heat, RADAR Global 

Women run hip-hop  

Female rappers continued their reign in 2023, with top names like Nicki Minaj, Doja Cat, Latto, Ice Spice, Kaliii, Doechii, and the year’s breakout star, Sexyy Red, making some of the most creative and worthwhile hip-hop this year. 

Explore this trend on: RapCaviar presents…Best Hip-Hop Songs of 2023, Feelin’ Myself 

Pop-punk’s greatest legends return

We witnessed the resurgence of pop-punk’s most iconic figures with mainstays like Fall Out Boy, Sum 41, Green Day, and Neck Deep returning in 2023 with a taste of new music. Additionally, blink-182 welcomed back Tom DeLonge and embarked on a global tour to celebrate their new album, ONE MORE TIME…

Explore this trend on: Pop Punk’s Not Dead

The nu-metal revival continues

Nu-metal and alternative metal have made triumphant returns this year, with a younger audience discovering and devouring the catalogs of bands like Deftones, Korn, Slipknot, and more. Additionally, we’re seeing a wave of new nu-metal songs from rising artists who are embracing the sound and paying homage to their predecessors.

Explore this trend on: new nü, ALLURE

Alt country crosses over

This trend in country music had a slow build that reached new heights with the release of RADAR US artist Zach Bryan’s American Heartbreak in 2022, and took off 2023 with hits like Dylan Gossett’s Coal.” This acoustic, gritty sound was typically reserved for alternative country and folk playlists in the past, but it has fully moved into the mainstream with songs that have been fan favorites across our flagship playlists. 

Explore this trend on: Hot Country presents…Best Country Songs of 2023, Hot Hits USA, Today’s Top Hits, homegrown

Looking for more of the songs that have left their stamp on 2023? Check out our flagship playlist Today’s Top Hits

Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet

Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to users than ever before, 2023 Wrapped stands to unite all of our offerings in one unforgettable experience. 

This year’s personalized Wrapped experience is also full of new data stories, including a twist on Your Top Artist that showcases how your relationship with your favorites has changed over time. It also features Sound Town, which highlights the city that has the most similar taste profile to yours, and video thank you messages from your favorite artists—submitted by over 40,000 creators—right in the Wrapped experience.

It’s all the result of a special company-wide collaboration between teams across Spotify. As Global Head of Marketing Experience, Louisa Ferguson builds those connections across every moment of the campaign strategy, end-user journey, and global roll-out. A music and Wrapped fan herself, she’s especially excited for the ability for fellow fans to be able to share their Your Top Song playlists with friends—a long-awaited, much requested update. 

For the Record asked Louisa to unpack the thinking, data, and creativity that contributed to 2023 Wrapped.  

Describe the 2023 Wrapped vibe. 

Every year, it feels like the world is moving faster. The internet is converging with real life. There’s something about this past year that felt especially chaotic with regards to how people consumed culture. We really wanted to acknowledge that feeling because it felt very accurate to 2023. Amidst all this, we realized that “your Wrapped doesn’t lie.” The data is real. And so we leaned into creating the realest Wrapped ever.

The design for 2023 Wrapped is inspired by the early aughts. How did the team land on this creative approach in tandem with the “realest Wrapped ever” theme? 

The Wrapped identity this year reinforces the “real” theme in a playful way. We were inspired by the nostalgia of early internet expressions, and the idea of crafting them through a modern lens. We used a layered approach to dial up and down various elements to create layouts that feel fluid and dynamic. We’re always looking to push the boundaries, and we know that every year, there’s debate that Wrapped inspires. We welcome that, and we expect this year will be no different.

I would also add that there’s so much time and thought around developing a scalable design system. You have to think about what will work for the languages across all the markets we’re working in. I think the team did an incredible job of marrying this nostalgic playfulness vibe with some of the very functional requirements that come with delivering this experience at an enormous scale.

Where did the idea for the genre sandwich come from?

Genre is a fan-favorite data story for sure. This year, we were especially interested in visualizing and quantifying the genres against one another, which we haven’t always done in the past. If you think about last year’s genreverse, those genres were all merchandised together—it was one next to the other. This year, we’re showing your relative listening when compared between genres, which meant we had to do something layered. We landed on a sandwich because it had both global relevance and could be customized in a fun way. There’s a bunch of different bread types, and then the genres take up different levels of height within the sandwich. It’s also just fun. 

Interactivity and engagement are key to the Spotify experience year-round. How did you translate it for 2023 Wrapped? 

Wrapped is the capstone of what has been an incredibly delightful year of Spotify interactive experiences. We started off the year with Playlist in a Bottle and were overwhelmed by the positive user response. We expanded the My Top Five franchise. We also developed a genre-based experience called “Find Your Flow.” These experiences represent a new way of thinking about marketing and product at Spotify. And there’s more coming after Wrapped, which I won’t give away just yet. 

Originally, we believed these experiences needed to be short and sweet. But we’ve found that there’s a cohort of fans that really want to go a level deeper. They want to engage. This was really exciting because it inspired us to do even more data-rich, complicated experiences. We also learned that market nuances really matter, and for Wrapped, these learnings just reinforced the need to think critically about global versus local campaign executions. 

Wrapped also comes to life for fans beyond the app. What’s new IRL this year? 

First and foremost, something that happens in real life is friends asking each other “what’s on your Wrapped?” 

We’re also throwing tons of events around the world to celebrate the year in music. Those are going to be complemented by out-of-home experiences with interactive components. We’ll also reveal our top artist through a special billboard moment in several cities across the world. I think what’s become really wonderful about our Wrapped celebration for the global top artist in particular is that it’s given us permission to really deliver special experiences for fans. Some of our coolest, craziest work comes from those collaborations. Critically, it’s a celebration for the fans as much as the artist. We’re able to recognize both and celebrate the achievement. 

Predict your own top artist and podcast of the year.

I think it’s going to be a very strange battle between Fred again.. and Dizzy Gillespie. I’m all over the place! For podcast, it’s likely going to be Popcast, followed by The Daily. I’m just a New York Times girl, clearly. 

Catch Louisa’s Top Songs of 2023, then head to Spotify Wrapped to find your own.

Wrapped Mapped: Top Songs Streamed Around the World

Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. We’ve been inspired to see these artists, songs, and genres traverse the globe, inspiring boundary-crossing collaborations and unexpected discoveries.

We also know that listening habits are largely shaped by the people and places around us. So this year for 2023 Spotify Wrapped, we’re celebrating these communities by highlighting local streaming trends from markets around the world. Get a taste of the top songs that, since January 1, have soundtracked 2023, from England to Indonesia, by clicking the interactive map below.

Me in 2023 Reveals the Streaming Habit That Defined Your Listening

Who were you as you streamed this past year? Your most adventurous self, dedicated to finding new artists and genres? Or perhaps a more introspective type, focused on creating your own perfect playlist. Maybe you were a combination. Throughout it all, your listening was true to yourself. That realness is something to celebrate and Wrapped serves as your receipt. 

Me in 2023 demonstrates a streaming habit that defined your listening this year. When you flip your card, it reveals a listening character specific to your tastes and habits on Spotify. Then, you can share it with the world so they can see—and celebrate—the true you. 

If you love examining different listening types as we do, dive into the 12 possible Me in 2023 characters that we created for 2023 Wrapped

 

Click on the cards below to read each description. Click anywhere to return to the gallery.