Wrapped is almost here and Spotify is starting to drop hints at what this year’s campaign is all about: the fans. To get ready for the big reveal, Spotify is uniquely positioning its logo to capture the essence of 2024’s biggest musical moments during Wrapped.
And one of the keys to getting the best Wrapped experience is making sure your Spotify app is up-to-date. If your phone isn’t set to automatically update the app and you haven’t manually updated it in a while, you may be missing out on some pretty great features.
An up-to-date app means you’re getting a fully optimized Wrapped experience. When the time comes for the big reveal of your personalized 2024 listening trends, you want to be ready. You’ll also be able to easily share your unique finds or fun tidbits from your yearlong listening with friends on social media.
There are reasons beyond Wrapped why it’s wise to update your Spotify app. With the latest version of Spotify on hand, you’ll have access to new features and enhanced experiences that our teams work hard to roll out.
And finally, Spotify has many integrations across other apps, like TikTok and Instagram. To make your experience between the apps seamless, it’s important that you’re using the latest versions.
How to update your app
Updating your app is easy:
Visit the Apple App Store if you have an iPhone or the Google Play Store if you have an Android.
Search and find your Spotify app.
Once it appears, you will see whether you have the latest version or the option to hit the “Update” button.
Hit “Update” and you’re all set.
Now’s the time. Check out your Spotify app and make sure it’s up-to-date. Don’t worry, we will wait.
Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.
Read on to learn more about the top artists, songs, albums, and podcasts of 2023, then take a look at the personalized Wrapped user experience that celebrates your own year in listening.
The top global artists of 2023
Reimagined rereleases, record-breaking world tours, and colorful friendship bracelets—fans everywhere will be thrilled to see Taylor Swiftas this year’s top artist, with more than 26.1billion global streams since January 1. In the 48 hours leading up to this crowning moment, Spotify revealed 21 puzzle pieces with Taylor Swift-themed easter eggs in billboards from Sao Paulo to Jakarta. These clues culminated in a spotlight video that included nods to her universe—featuring everything from cats to her infamous red lips. For a limited time, when you play one of her songs on Spotify, watch as the progress bar changes and sparkles to match the song’s era color.
The top song of the year, Miley Cyrus’s record-breaking “Flowers,” had incredible momentum from the day of its debut through the summer months and now counts more than 1.6 billion streams globally. In the second and third spots are “Kill Bill” by SZAand “As It Was” by Harry Styles. The fourth and fifth spots come from Jung Kook with “Seven (feat. Latto),”and Eslabon Armado and Peso Pluma with “Ella Baila Sola.”
The top global albums of 2023
Listeners looked to the past in choosing which albums to play, as several of this year’s top-five albums were released prior to 2023. The most-streamed album of the year for the second year in a row was Un Verano Sin Ti by Bad Bunny, with more than 4.5 billion streams globally, followed by Taylor Swift’s albumMidnights. SZA takes the third spot with SOS. And in the fourth and fifth spots are Starboy by The Weeknd and MAÑANA SERÁ BONITO by KAROL G.
The top global podcasts of 2023
Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. And for the fourth time in a row, The Joe Rogan Experience takes the honor of top podcast of the year globally. In second place for the second year is Call Her Daddy, and in third,Huberman Lab, followed by anything goes with emma chamberlainand On Purpose with Jay Shetty. Eight of the top 25 podcasts on the global top lists are Spotify Owned & Licensed podcasts, and nine of the top 25 podcasts in the U.S. are as well.
Throughout the year, these podcasts, as well as many others, spotlighted top moments in pop culture, from music to movies to technology.
The spring and summer were full of girl- and women-powered media. The combinations of Beyonce’s Renaissance Tour, Taylor Swift | The Eras Tour, and the success of the Barbie movie led to cultural conversations across many genres of podcasts about both economics and entertainment.
Throughout the year, the world was fascinated, frustrated, and sometimes frightened by the rise in AI. Podcasts offered a critical and nuanced take on the rising tech trend.
These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts to 2023. Pop culture trends also fueled listening, from themed playlists to song spikes.
This year, Eurovision made a huge impact, as “Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä both reached the top 10 global daily chart the day after the final.
Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in.
This year also marked a significant surge in Colombian enthusiasm for Mexican music. Colombia emerged as the fifth-largest consumer of Mexican music in 2023, showcasing an 85% increase in its consumption over the year.
The consumption of Indian classical instrumental music continues to grow on Spotify in India and around the world. In the last 24 months, India’s classical music consumption grew by close to 500% on Spotify. Over 45% of Indian classical music listeners on Spotify are under the age of 25.
Afrobeats is one of the fastest-growing genres on Spotify, growing by 550% since 2017 with new audiences emerging in Mexico and India. In 2023, Rema’s “Calm Down” became the first Afrobeats artist-led track to hit a billion streams on Spotify.
Mandopop, with top artists like JayChou, JJLin, and EasonChan, has received more than 500 million monthly streams globally, seeing an almost 45% increase in the past year.
Read on for a few notable trends that spiked throughout the year.
February
The Big Game and Valentine’s Day prompted huge increases in listening around moments that fans couldn’t help but love.
March
Television finales and springtime vibes made way for character playlists and dreamy, twangy tracks.
May
A new sports craze and the return of a beloved children’s movie resulted in two large spikes.
July
Cherry-red tomatoes and hot-pink playlists colored a summer full of girl power.
October
Memes powered by social media played a pivotal role throughout the year in creating buzz and playlists, and this October was no different.
Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. We’ve been inspired to see these artists, songs, and genres traverse the globe, inspiring boundary-crossing collaborations and unexpected discoveries.
We also know that listening habits are largely shaped by the people and places around us. So this year for 2023 Spotify Wrapped, we’re celebrating these communities by highlighting local streaming trends from markets around the world. Get a taste of the top songs that, since January 1, have soundtracked 2023, from England to Indonesia, by clicking the interactive map below.
As 2019 draws to a close, so too does a stellar year of streaming on Spotify. You may be reflecting back on the past 12 months, thinking about your own music discoveries and the songs you repeated over, and over, and over. (You’ll be able to check them out on your personal Wrapped cards later this week). We’re doing the same—but for the entire world.
We dove into the newcomers, showstoppers, and top performers who united the globe with music and podcasts this year. And ahead of the brand-new decade, we also looked back on the last 10 years in music to reveal who dominated global listening.
So, what did the world listen to in 2019?
This year, Post Maloneclaimed the spot of most-streamed artist with over6.5 billion streams from fans around the globe. It’s the rapper-singer-songwriter’s first time topping Spotify’s Wrapped list, and he did it just 12 weeks after dropping his album Hollywood’s Bleeding (which also happens to be the second most-streamed album globally this year). His collaboration with Swae Lee on “Sunflower” from Spiderman: Into the Spiderverse rounded out the top three most-streamed songs of the year, which gives the artist a spot in each of our three major music categories (top artists, top songs, and top albums).
The second-most-streamed artist of the year is 17-year-old singer-songwriter and first time Grammy nominee Billie Eilish, who by now, definitely deserves that crown. In this year alone, she dropped her album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? and surpassed 6 billion streams. The album has proven to be the top-streamed release of 2019, marking a milestone—Billie is the first female artist to have her album top the Wrapped most-streamed album category. Her dark staccato hit “bad guy” also ranks as the second-most-streamed song of the year.
Finally, Ariana Grande released her immensely popular album thank u, next in February, propelling her to number three on Spotify’s list of most-streamed-artists globally. Her song “7 rings” was also in the top five most streamed this year, giving Ariana a strong two years in the top 10 of Spotify’s Wrapped list. Listeners also showed Taylor Swift lots of love, making her the year’s third top-streamed female artist after her album Lover generated popular tracks like “ME!” and “You Need to Calm Down.”
When it comes to the most-streamed female artist of the decade, Ariana once again takes the cake. Only tears of joy left to cry for this one. (And the top male artist? Last year’s Scorpion king, Drake.)
This year was a big one for podcast growth on Spotify. There are now more than 500,000 podcast titles available, and our podcast audience has grown by more than 50% since the start of the year. We’ve also seen a 39% increase in podcast hours consumed by listeners quarter over quarter.People are clearly loving podcasts, tuning in the most to Spotify Original The Joe Budden Podcast with Rory and Mal, followed by My Favorite Murder with Karen Kilgariff and Georgia Hardstarkand Germany’s Gemischtes Hack.The most-streamed podcast genre of 2019 was comedy, showing that laughter is truly universal.
Take a look at some of the world’s top songs, artists, genres, and trends:
Can’t get enough of the chart toppers? Check out our lists of the top artists, songs, albums, groups, podcasts, and more below—and don’t forget to tune in later this week to theWrapped microsite to see your personal favorites and receive a playlist based on your tastes. Plus, we’ve also created the ultimate Playlist of the Decade: the biggest songs of the past 10 years according to fan streaming.
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