Tag: argentina

Uncover a Cult Conspiracy in New Scripted Thriller ‘DIAL’ From Spotify Argentina and Kuarzo

April 11, 2025

Latin America’s love for scripted audio is about to get a thrilling new chapter. Following the success of series like Caso 63 and Número Oculto, Spotify has teamed up with leading Argentinian production company Kuarzo to bring even more captivating audio fiction to listeners.

The partnership’s first offering is DIAL, a gripping Spanish-language podcast created by Número Oculto author Charly Wasserman. DIAL explores the limits of reality and the unknown, following Renzo (Luciano Rosso), an electrician who lives life trapped between routine and the ghosts of his past. When an enticing economic offer comes his way, Renzo accepts a late-night job to repair an old radio, only to discover that he has been summoned by a mysterious cult.

The six-episode series is now available exclusively on Spotify, featuring immersive sound design and first-class performances by renowned Argentine actors Maite Lanata, Cristina Banegas, Paula Grinzspan, Ariel Pérez De María, and Ernesto Claudio.

“We’re thrilled to collaborate with Kuarzo to boost fiction podcasts in Argentina,” said Nacho Gil, Spotify’s Head of Podcast & Marketing in Latin America. “Working hand in hand with local creators reinforces our commitment to offer quality content to our users leveraging Argentina’s great storytelling talent.”

This collaboration marks an exciting entrance into the audio realm for Kuarzo, known for producing popular entertainment programs and fiction series for television.

“This partnership with Spotify represents an opportunity to produce high-quality fiction with global impact,” said Matías Kweller, Kuarzo’s Innovation Director. “We’re very excited to be able to enter this new format that we find attractive and organic for our company.”

Dare to challenge your destiny? Start streaming DIAL on Spotify.

Spotify Celebrates Women in Music: A Global Spotlight on Talent and Achievement

March 7, 2025

Spotify is dedicated to amplifying and celebrating the incredible contributions of all artists and creators worldwide. As part of that commitment, on March 6 we teamed up with Billboard to host the first-ever Women in Music Executive Honoree Reception, an intimate gathering in Los Angeles.

The evening served as a pre-celebration for the magazine’s annual Women in Music event on March 29, which recognizes top artists, creators, producers, and executives for their contributions to the industry.

Discover Argentina’s Most-Streamed Songs of Summer 2025

February 28, 2025

As summer in Argentina comes to a close, the music coming out of the South American country has been a vibrant reflection of its rich cultural diversity. From beginning to end, Spotify has been the go-to platform for discovering and enjoying the hottest hits of the season, whether it’s the infectious beats of reggaeton to the catchy rhythms of cumbia to the enduring energy of the local rock scene. 

“Amor de Vago” takes top honors

While Emilia and Luck Ra landed a pair of hits during the summer season, including “Alegría” and “QUE ME FALTE TODO, it was La T y La M who had the most-streamed song of the summer with the Malandro-assisted “Amor de Vago.” 

And though the track generated more than 10 million streams over the past three months, competition for the song of summer crown was fierce. “Parte & Choke” by Alex Krack, Jombriel, and Jøtta, and “Olvidarte” by Emilia and  Gordo, followed closely in second and third places with more than 9.3 million and 9 million streams, respectively. 

Our Wrapped 2024 data from Argentina in 2024 revealed that the most-streamed artists of last summer ended up being the most-streamed of the entire year. With “Amor de Vago” emerging as Argentina’s song of summer in 2025, could it also become one of the country’s biggest hits this year?

Tropical beats on full blast

While Argentina’s most-streamed songs of summer 2025 showcase the popularity of reggaeton, cumbia, RKT, and national rock on Spotify, streaming trends also highlighted emerging local genres.

Unlike 2024, when cuarteto dominated as the most-listened-to genre, the biggest trend in early 2025 has been guaracha. The electronic genre—which fuses Latin, electronic, and urban influences—has seen a 47% increase in streams compared to last summer. 

Tracks like “FASHONISTA” by Martinwhite and “El Mundo es Tuyo” by NEMJ—featured in our Guaracha 2025 playlist—have helped elevate this genre to mainstream levels of popularity, particularly among Gen Z listeners—their searches for the genre increased by an astonishing 300%.

Top 10 most-streamed songs of summer 2025 on Spotify Argentina

  1. “Amor de Vago” – La T y La M, Malandro
  2. “Parte & Choke” – Alex Krack, Jombriel, Jøtta 
  3. “Olvidarte (feat. Emilia)” – Emilia, Gordo
  4. “Si Antes Te Hubiera Conocido” – KAROL G
  5. “Alegría” – Anitta, Emilia, Tiago PZK
  6. “BAILE INoLVIDABLE” – Bad Bunny
  7. “DEGENERE 👑” – Myke Towers, benny blanco
  8. “Piel” – Tiago PZK, Ke Personajes
  9. “DtMF” – Bad Bunny
  10. “Luck Ra: Bzrp Music Sessions, Vol. 61” – Bizarrap, Luck Ra

Spotify’s top podcasts of the summer

For listeners in Argentina, summer was also the perfect time to dive into new podcasts, explore fascinating stories, engage in thought-provoking conversations, and enjoy endless entertainment. 

With a wide range of topics and styles available, Argentinian creators have undoubtedly added a special touch to sunny days and starry nights. From discussions on neuroscience, like the summer hit Creo lo que Creo, to stories about summer love such as Manual para sobrevivir a la solteria, and reflections on life itself like those in Almendrada Podcast, there was something for everyone.

Top 5 recommended podcasts of summer 2025 on Spotify Argentina

Discover even more hits coming out of Argentina with our playlist Éxitos Argentina.

Spotify lanza “Mi Primer Escenario” en Argentina, ofreciendo a artistas emergentes un debut en un festival

February 5, 2025

Apoyar a los artistas emergentes está entretejido en el ADN de Spotify, y estamos ampliando ese compromiso trayendo nuestro concurso musical “Mi Primer Escenario” a Argentina por primera vez.

Tras un exitoso lanzamiento en México, que vio a la estrella en ascenso Mia Salinas subir al escenario de MEXCLA Spotify, “Mi Primer Escenario” ahora ofrece a los artistas argentinos en ascenso la oportunidad de mostrar su música y conectarse con los oyentes de una manera totalmente nueva. Los fans locales podrán votar por sus concursantes favoritos directamente a través de la aplicación de Spotify y ayudar a lanzar la próxima gran carrera musical argentina.

¿El gran premio? Actuar en el Quilmes Rock, uno de los mayores festivales de música rock de Argentina, junto a grupos legendarios como Los Piojos, Andrés Calamaro, Miranda!, Babasónicos, y Los Auténticos Decadentes. El festival se celebrará en Tecnópolis (Buenos Aires) los días 5 y 6, 12 y 13 de abril. Además, el ganador se llevará la portada de la playlist Top Verano 2025 de Spotify.

“El rock nacional sigue dejando su huella en Argentina, y con la nueva ola de artistas emergentes, el género continúa evolucionando y trascendiendo generaciones”, dijo Carolina Martin, Artist & Label Partnerships Lead, Cono Sur de Spotify. “Como parte de nuestra misión de apoyar el talento local, lanzamos este concurso para darles a los participantes la oportunidad de mostrar su música al mundo y debutar en uno de los festivales más icónicos del país, de la mano de su plataforma de audio favorita.”

¿Listo para rockear? Acá tenés cómo participar:

Fase 1: del 4 al 11 de febrero

Graba un vídeo de entre 30 segundos y 2 minutos interpretando una canción original de rock, indie o pop-rock. Subilo a TikTok con el hashtag #SpotifyMiPrimerEscenario. (Asegúrate de tener todos los derechos sobre la canción.) Las 20 entradas con más comentarios pasarán a las semifinales.

Fase 2: del 19 al 28 de febrero

El equipo de Spotify seleccionará 10 finalistas en base a su afinidad con el cartel del Quilmes Rock. Estos artistas aparecerán en una lista de reproducción especial de Spotify, donde los usuarios de Argentina podrán votar por sus favoritos utilizando una nueva herramienta in-app (sólo para móviles). El artista o banda con más votos ganará.

Para votar, sólo tenés que abrir la lista de reproducción y escuchar la canción del artista que querés apoyar. Al final de la lista de reproducción, verás la opción de votar. Los usuarios gratuitos podrán votar una vez al día durante el periodo de votación, mientras que los usuarios Premium tendrán tres votos al día.

Fase 3: del 5 de marzo al Quilmes Rock

Anunciaremos el ganador el 5 de marzo, y aparecerán en la portada de la lista de reproducción Top Verano 2025 de Spotify durante la semana siguiente. Luego harán su debut en un festival con un set de 30 minutos en el Quilmes Rock en abril. Además, los 10 finalistas se agregarán a una lista de reproducción editorial de Spotify separada.

Requisitos para los artistas
  • Ser mayor de edad, de nacionalidad argentina y residente en la República Argentina.
  • Estar disponible para viajar a Buenos Aires para actuar en el evento.
  • Tener un perfil activo en Spotify con al menos 6 canciones originales, y al menos 2 canciones subidas en el último año. Además, debes tener menos de 50K oyentes mensuales.
  • Tener una cuenta de TikTok activa e incluir un enlace a tu perfil de artista de Spotify en tu biografía.

Para obtener más información sobre “Mi Primer Escenario”, consulte las condiciones acá.

Spotify Launches ‘Mi Primer Escenario’ in Argentina, Offering Emerging Artists a Festival Debut

February 5, 2025

Supporting emerging artists is woven into Spotify’s DNA, and we’re amplifying that commitment by bringing our “Mi Primer Escenario” (My First Stage) music contest to Argentina for the first time.

Fresh off a successful launch in Mexico, which saw rising star Mia Salinas take the stage at MEXCLA Spotify, “Mi Primer Escenario” now offers up-and-coming Argentine artists the opportunity to showcase their music and connect with listeners in a whole new way. Local fans will be able to vote for their favorite contestants directly through the Spotify app and help launch the next big Argentine music career.

The grand prize? A performance slot at Quilmes Rock, one of Argentina’s largest rock music festivals, alongside legendary acts including Los Piojos, Andrés Calamaro, Miranda!, Babasonicos, and Los Auténticos Decadentes. The festival takes place at Tecnópolis in Buenos Aires on April 5 and 6, and April 12 and 13. The winner will also snag the cover of Spotify’s Top Verano 2025 playlist.

“National rock continues to leave its mark in Argentina, and with the new wave of emerging artists, the genre continues to evolve and transcend generations,” said Carolina Martin, Spotify’s Artist & Label Partnerships Lead, Southern Cone. “As part of our mission to support local talent, we launched this contest to give participants the chance to showcase their music to the world and debut at one of the most iconic festivals in the country, hand in hand with their favorite audio platform.”

Ready to rock? Here’s how to participate:

Phase 1: February 4 to February 11

Record a video (30 seconds to 2 minutes) of you performing an original rock, indie, or pop-rock song. Upload it to TikTok with the hashtag #SpotifyMiPrimerEscenario. (Make sure you have full rights to the song.) The 20 entries with the most comments will advance to the semifinals.

Phase 2: February 19 to February 28

The Spotify team will select 10 finalists based on their affinity with the Quilmes Rock lineup. These artists will be featured on a special Spotify playlist where users in Argentina will be able to vote for their favorites using a new in-app tool (mobile only). The artist or band with the most votes wins!

To vote, simply open the playlist and listen to the song of the artist you want to support. At the end of the playlist, you’ll see the voting option. Free users will be able to vote once a day during the voting period, while Premium users will get three votes per day.

Phase 3: March 5 to Quilmes Rock

We’ll announce the winner on March 5, and they’ll be featured on the cover of Spotify’s Top Verano 2025 playlist for the following week. Then they’ll make their festival debut with a 30-minute set at Quilmes Rock in April. Additionally, all 10 finalists will be added to a separate Spotify editorial playlist.

Eligibility requirements for artists
  • Be of legal age, of Argentine nationality, and a resident of the Argentine Republic.
  • Be available to travel to Buenos Aires to perform at the event.
  • Have an active Spotify profile with at least six original tracks, and at least two tracks uploaded in the last year. Additionally, you must have fewer than 50K monthly listeners.
  • Have an active TikTok account and include a link to your Spotify artist profile in your bio.

To learn more about “Mi Primer Escenario,” view the terms and conditions here.

Celebrate the Enduring Influence of Argentine Rock With Our Special Series of Spotify Singles

November 7, 2024

In Argentina, rock music has long been a powerful force shaping the country’s cultural and political landscape. Over the past year, however, a new generation of talent has emerged, breathing fresh life into the local rock scene—and younger fans are all ears. In fact, 60% of Gen Z users on Spotify in Argentina have listened to Argentine rock this year, embracing classic hits and newer sounds alike.

To honor both the pioneers and the next wave of Argentine rock, we’re launching a trio of Spotify Singles—each one a unique reimagining of an iconic track that highlights the evolution of the genre. Featuring rapper Dillom, rock band Airbag, alt rock singer-songwriter Marilina Bertoldi, and electro-pop artist Juliana Gattas, this series bridges the past, present, and future of Argentine rock.

Hit play on these exclusive releases:

“¿Qué Vas a Hacer Tan Sola Hoy?” by Dillom, covering the Viejas Locas classic.

“Ella Usó Mi Cabeza Como Un Revólver” by Airbag, covering Soda Stereo’s iconic hit.

“Me Vuelvo Cada Día Más Loca,” a duet by Marilina Bertoldi and Juliana Gattas, covering Celeste Carballo’s timeless track.

These Spotify Singles not only spotlight Argentina’s rising stars but also pay tribute to a genre that has shaped the country’s cultural identity. We’re proud to provide a platform for Argentine rock to continue flourishing across generations.

Discover more up-and-coming talent on our Rock Argentino playlist.

Presentamos Casa Spotify Buenos Aires, un nuevo centro cultural para creadores argentinos

August 15, 2024

En los últimos años hemos sido testigos del surgimiento de talentos innovadores procedentes de focos culturales de toda América Latina. Impulsados por el poder del streaming, los ritmos latinos están cambiando el ritmo de la música mundial y Argentina es el hogar de varios de estos como María Becerra y Bizarrap, quienes están rompiendo barreras y llevando su música a fans de todo el mundo.

En Spotify, estamos comprometidos a elevar a los artistas argentinos a la escena global, y ahora, estamos orgullosos de presentar Casa Spotify Buenos Aires, un nuevo espacio para creadores argentinos ubicado en el corazón de la escena artística de la ciudad.

Un lugar para que los creadores perfeccionen su oficio

Este espacio vibrante reunirá a artistas, productores, podcasters y fans durante todo el año, ofreciendo un entorno único para la inspiración, el crecimiento y la colaboración. Con un estudio de podcast, salas de escucha, un espacio de presentaciones acústicas y mucho más, Casa Spotify Buenos Aires es el lugar donde cada visitante puede encontrar su voz. 

“En Spotify, creemos firmemente en el poder de la música para conectar a las personas y fortalecer comunidades, y Casa Spotify es el espacio ideal para eso”, destacó Belen Dantas, Marketing Manager SOCO de Spotify. “Este espacio no solo brinda a los artistas y creadores una plataforma para compartir su creatividad, sino que también permite a los oyentes descubrir y disfrutar de una variedad de experiencias y conexiones significativas, fomentando un sentido de pertenencia dentro de nuestra comunidad global”.

Introducing Casa Spotify Buenos Aires, a New Cultural Center for Argentine Creators

August 15, 2024

Recent years have seen the emergence of groundbreaking talent from cultural hot spots across Latin America. Propelled by the power of streaming, Latin beats are reshaping the rhythm of global music. Argentina is home to a number of these artists, with hitmakers like Maria Becerra and Bizarrap breaking down barriers and bringing their music to fans around the world.

At Spotify, we’re committed to elevating Argentine artists to the global stage. And now, we’re proud to present Casa Spotify Buenos Aires, a new space for Argentine creators located in the heart of the city’s art scene.

A place for creators to hone their craft

This vibrant space will bring artists, producers, podcasters, and fans together year-round, offering a unique environment for inspiration, growth, and collaboration. With a podcast studio, listening rooms, an acoustic performance space, and more, Casa Spotify Buenos Aires is where every visitor can find their voice.

“At Spotify, we firmly believe in the power of music to connect people and strengthen communities, and Casa Spotify is the perfect space for that,” said Belen Dantas, Marketing Manager for Spotify’s Southern Cone region. “This venue not only provides artists and creators with a platform to share their creativity but also allows listeners to discover and enjoy a variety of meaningful experiences and connections, fostering a sense of belonging within our global community.”

12 Artistas, 6 países, talento infinito: Conoce a la clase RADAR Latinoamérica del 2024

May 9, 2024

Desde el reggaetón hasta la Música Mexicana, los artistas latinos están dando forma al ritmo de la música global. En los últimos años, hemos visto emerger talentos rompedores desde lugares culturales como México, Colombia, Argentina, Brasil y Puerto Rico, y a sus pasos les siguen más estrellas en ascenso, listas para llevar la música a alturas aún mayores.

Desde el 2020, Spotify ha ayudado a artistas de toda la región a trazar sus caminos hacia la fama a través de RADAR, nuestro programa global para apoyar el talento emergente. Ediciones anteriores del programa han presentado a estrellas latinas como Peso Pluma, Blessd, Ovy On The Drums y Maria Becerra. Hoy, estos jugadores clave no solo están rompiendo récords en Spotify, sino que están derribando barreras y llevando su música a una audiencia global.

Ahora estamos lanzando la clase RADAR Latinoamérica del 2024. Con 12 artistas, la clase representa a México, Brasil, Colombia, Venezuela, Perú y Argentina. Estos artistas reflejan la rica variedad de estilos y géneros de la región, incluyendo el cuarteto argentino, la música mexicana, el funk brasileño y el reggaetón mexa, así como sonidos como el pop, el hip-hop, el rock y el R&B.

Como parte del programa, recibirán el apoyo de Spotify a través de una playlist dedicada y una ubicación editorial especial. Además, este año, Spotify se está asociando con Meta para proporcionarle a los artistas de RADAR orientación personalizada, capacitándolos para crear estrategias sociales efectivas y mejorar su presencia online. Esto será esencial para expandir el alcance y la participación de los artistas en las plataformas digitales.

Spotify también se está asociando con la plataforma de comunidad artista-fan sesh para ofrecer mentoría a cada artista. A través de sesh, que ayuda a los artistas a forjar conexiones más profundas con sus oyentes, construirán estrategias personalizadas para un mayor crecimiento y retención de su base de fans.

Sigue leyendo para conocer a estas estrellas en ascenso.

RADAR Mexico

CHOCA

En Spotify, el reguetón Mexa ha crecido más del 120% en su país de origen en el último año. Proveniente de la Ciudad de México, CHOCA está lista para llevar el género aún más lejos. La artista lanzó su carrera musical en 2021 con el lanzamiento de su primer sencillo, “Bluntsito”, y ha continuado perfeccionando su flow, como lo demuestra su último single, “Bebe Ricota”.

Delilah

La joven artista de Música Mexicana Delilah se ha hecho un nombre en los corridos tumbados, un subgénero de los corridos mexicanos. Fue la primera cantante mujer en unirse al sello discográfico de Natanael Cano, Los CT, y lanzó su primer sencillo, “Amor Perdido”, bajo el sello a principios de este año.

The Warning

La banda de rock con sede en Monterrey, The Warning, está compuesta por tres hermanas: Dany, Pau y Ale Villarreal. El grupo inicialmente causó sensación con una serie de lanzamientos independientes, abriendo camino para su álbum ERROR de 2022. Desde entonces, han compartido escenarios junto a leyendas del rock como Muse, Foo Fighters, y Guns N’ Roses.

Escucha nuestra playlist RADAR México para conocer a los próximos artistas a seguir del país.

RADAR Brazil

Os Garotin

La banda de Río de Janeiro Os Garotin fue formada por Anchietx, Leo Guima, y Cupertino. Los tres amigos (y artistas solistas) se han unido para mezclar soul brasileño, hip-hop y pop en un sonido que describen como R&B bailable. El trío llamó la atención por primera vez en 2023 con su EP debut, Só Vem, y actualmente se prepara para lanzar su álbum debut, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA ha surgido como una de las principales voces femeninas del funk brasileño, con varios millones de seguidores en redes sociales. Más recientemente, colaboró con el referente del funk brasileño Djonga en su tema “Mexeu com a Mente”, mientras que colaboraciones con el rapero MC Saci y el productor Wc no Beat están en el horizonte.

Xamuel

Con más de 4.5 millones de seguidores en las redes sociales, Xamuel es un joven artista brasileño originario de Rio Grande do Sul que comenzó su carrera en la escena de batallas de rap de la región. Después de que un video de una de sus batallas se volviera viral en 2022, Xamuel desarrolló el éxito en su single de éxito “Alguém Conseguiu Entender?”, al que siguió su debut en un sello discográfico importante, “Sozinho”.

Sumérgete en nuestra playlist RADAR Brasil para descubrir más talentos emergentes.

RADAR Andinos

Susana Cala

Susana Cala es una cantautora de Bogotá, Colombia. Después de componer canciones para renombrados artistas latinos como Morat, Andrés Cepeda, Sebastián Yatra, y Ximena Sariñana, lanzó su propia carrera como artista pop en 2021. Describe su estilo como bedroom pop y menciona a artistas como Julieta Venegas y La Oreja de Van Gogh como su inspiración.

Joaquina

La joven cantautora venezolano-estadounidense Joaquina es una promesa del pop latino. Se llevó el premio al Mejor Artista Nuevo en los Latin Grammys del 2023 por su EP debut, los mejores años (notas de diario), una colección de reflexiones poéticas de pop-rock sobre desamor, rabia y angustia adolescente.

Greccia

Greccia es una cantautora de Lima, Perú, que describe su estilo como una mezcla de dream pop, urbano alternativo y R&B. Inició su carrera musical hace poco más de un año con el lanzamiento de su primer sencillo, “aviéntate”, y actualmente está trabajando en su primer álbum de estudio, que saldrá más tarde este año.

Echa un vistazo a las canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Perú en nuestra playlist RADAR Andinos.

RADAR Al Sur

Magui Olave

Magui Olave nació y creció en una familia de cuarteto en Córdoba, Argentina. Comenzó su carrera musical haciendo coros para sus primos, los cantantes de cuarteto argentinos Ulises Bueno y Rodrigo (también conocido como “El Potro”). Hoy en día, tiene varios álbumes de estudio en su haber.

Valentina Marquez

Valentina Marquez es una estrella en ascenso en el cuarteto argentino, siguiendo los pasos de su padre Lisandro Marquez, miembro de la banda de cuarteto Sabroso. Apenas dos años después de iniciar su carrera musical, ya ha acumulado casi 20 millones de streams en Spotify.

Eugenia Quevedo

Eugenia Quevedo es otra figura femenina prominente en el cuarteto argentino, habiendo aparecido en programas como Got Talent Argentina y La Voz Argentina (de la franquicia The Voice). Más recientemente, colaboró con el artista argentino Luck Ra en “OJALÁ”, un tema de su exitoso álbum QUE NOS FALTE TODO.

Escucha nuestra playlist RADAR Al Sur para conocer más estrellas en ascenso de la parte de más al sur de Latinoamérica.

12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024

May 9, 2024

From reggaeton to Música Mexicana, Latin artists are reshaping the rhythm of global music. Recent years have seen the emergence of groundbreaking talent from cultural hot spots like Mexico, Colombia, Argentina, Brazil, and Puerto Rico—and at their heels are more rising stars, ready to take the music to even greater heights.

Since 2020, Spotify has helped artists across the region chart their paths to stardom through RADAR, our global program to support emerging talent. Previous editions of the program have featured Latin hitmakers like Peso Pluma, Blessd, Ovy On The Drums, and Maria Becerra. Today, these power players aren’t just breaking records on Spotify—they’re breaking down barriers and bringing their music to a global audience.

Now we’re launching the RADAR Latin America class of 2024. Featuring 12 artists, the class represents Mexico, Brazil, Colombia, Venezuela, Peru, and Argentina. These artists reflect the region’s rich tapestry of styles and genres, including Argentine cuarteto, Música Mexicana, Brazilian funk, and reggaetón Mexa, as well as sounds like pop, hip-hop, rock, and R&B.

As part of the program, RADAR artists receive Spotify support through a dedicated playlist and special editorial placement. Additionally, this year, Spotify is teaming up with Meta to provide the class with personalized guidance, empowering them to create effective social strategies and enhance their online presence. This will be essential for expanding the artists’ reach and engagement on digital platforms.

Spotify is also partnering with the artist-fan community platform sesh to offer mentorship to each artist. Through sesh, which helps artists forge deeper connections with their listeners, they will build custom strategies for greater growth and retention of their fan bases.

Keep reading to get to know these rising stars.

RADAR Mexico

CHOCA

On Spotify, reggaetón Mexa has grown over 120% in its home country in the past year alone. Hailing from Mexico City, CHOCA is ready to take the genre even further. The artist launched her music career in 2021 with the release of her first single, “Bluntsito,” and has continued to fine-tune her flow, as evidenced by her latest single, “Bebe Ricota.”

Delilah

The young Música Mexicana artist Delilah has made a name for herself in corridos tumbados, a subgenre of Mexican corridos. She was the first female singer to join Natanael Cano’s record label, Los CT, and dropped her first single under the label, “Amor Perdido,” earlier this year.

The Warning

The Monterrey-based rock band The Warning is composed of three sisters: Dany, Pau, and Ale Villarreal. The group initially made waves with a series of independent releases, paving the way for their 2022 album ERROR. They have since graced stages alongside rock legends like Muse, Foo Fighters, and Guns N’ Roses.

Stream our RADAR México playlist to hear the country’s next wave artists to watch.

RADAR Brazil

Os Garotin

Rio de Janeiro-based band Os Garotin was formed by Anchietx, Leo Guima, and Cupertino. The three friends (and solo artists) have come together to blend Brazilian soul, hip-hop, and pop into a sound they describe as danceable R&B. The trio first gained attention in 2023 with their debut EP, Só Vem, and are currently preparing to release their debut album, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA has emerged as one of the main female voices of Brazilian funk, with several million followers on social media. Most recently, she featured Brazilian funk mainstay Djonga on her track “Mexeu com a Mente,” while collaborations with rapper MC Saci and producer Wc no Beat are on the horizon.

Xamuel

Boasting more than 4.5 million followers on social media, Xamuel is a young Brazilian artist from Rio Grande do Sul who got his start in the region’s battle rap scene. After footage of one of his battle raps went viral in 2022, Xamuel developed the hit into his breakout single “Alguém Conseguiu Entender?” which he followed up with his major label debut single “Sozinho.”

Dive into our RADAR Brasil playlist to discover more emerging talent.

RADAR Andinos

Susana Cala

Susana Cala is a singer-songwriter from Bogotá, Colombia. After composing songs for renowned Latin artists such as Morat, Andrés Cepeda, Sebastián Yatra, and Ximena Sariñana, she launched her own career as a pop artist in 2021. She describes her sound as bedroom pop and cites artists like Julieta Venegas and La Oreja de Van Gogh as her inspiration.

Joaquina

The young Venezuelan American singer-songwriter Joaquina is one to watch in Latin pop. She took home the Best New Artist award at the 2023 Latin Grammys for her debut EP, los mejores años (notas de diario), a collection of poetic pop-rock reflections on heartbreak, rage, and teen angst.

Greccia

Greccia is a singer-songwriter from Lima, Peru, who describes her sound as a mix of dream pop, alternative urban, and R&B. She launched her music career just over a year ago with the release of her first single, “aviéntate,” and is currently working on her first studio album, arriving later this year.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

RADAR Al Sur

Magui Olave

Magui Olave was born and raised in a cuarteto family in Córdoba, Argentina. She got her start in music doing backup vocals for her cousins, Argentine cuarteto singers Ulises Bueno and Rodrigo (also known as “El Potro”). Today, she has several studio albums under her belt.

Valentina Marquez

Valentina Marquez is a rising star in Argentine cuarteto, having followed in the footsteps of her father Lisandro Marquez, a member of the cuarteto band Sabroso. Just two years into her music career, she has already accumulated nearly 20 million streams on Spotify.

Eugenia Quevedo

Eugenia Quevedo is another prominent female figure in Argentine cuarteto, having appeared on shows like Got Talent Argentina and La Voz Argentina (of The Voice franchise). Most recently, she collaborated with Argentine hitmaker Luck Ra on “OJALÁ,” a track from his chart-topping album QUE NOS FALTE TODO.

Stream our RADAR Al Sur playlist to hear more rising stars from the southernmost areas of Latin America.

Turn Up the Heat With Argentina’s and Brazil’s 2024 Songs of Summer

March 26, 2024

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region’s cultures and customs.

This summer, music in Argentina and Brazil reflected each country’s rich cultural diversity. From the infectious vibes of cuarteto to the catchy rhythms of cumbia and the far-reaching sounds of trap and funk music, Spotify served as the main stage for fans to discover and enjoy the hottest hits.

Now that the season has come to an end, we took a closer look at our data to uncover the trends driving streams on Spotify and, of course, which tracks brought the most heat.

Argentina

On Spotify, listeners in Argentina came in hot this summer. In fact, the creation of playlists with the word “verano” or “summer” in the title was up 70% compared to summer 2023, resulting in more than 25,000 user-generated playlists.

As for which beats were blasted the most, one artist reigned supreme. Luck Ra nabbed three of the top 10 Songs of Summer, with his and KHEA’s hit track “HOLA PERDIDA” racking up more than 43 million streams on Spotify in less than two months. Also, his new album QUE NOS FALTE TODO was the first Argentine album to reach Spotify’s Top Global Debut Album chart.

These are the 10 tracks that Argentines streamed the most on Spotify this summer:

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Keep the party going with our Éxitos Argentina playlist.

Brazil

Our listeners in Brazil were also celebrating with temperature-raising tracks. On Spotify, the creation of playlists with the word “verão” or “summer” in the title was up 38% compared to summer 2023, resulting in more than 20,000 user-generated playlists.

With four of the top 10 Songs of Summer, Ana Castela captivated fans this season. Also known as the “Boiadeira” (Portuguese for “cowgirl”), the singer-songwriter fuses sertanejo, the Brazilian style of country music, with electronic sounds.

These are the 10 tracks that Brazilians streamed the most on Spotify this summer:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Dive into our PURO CALDO DO VERÃO playlist to discover more hits.

A wave of nostalgia

Beyond the top hits, a notable summer trend spotted by our editorial team in Brazil was an uptick in local artists’ breathing new life into older hits.

To hear even more of the hottest sounds from around Latin America, check out our flagship playlist Viva Latino.

Aumente o Som com as Músicas do Verão de 2024 da Argentina e do Brasil

March 26, 2024

De dezembro a março, à medida que as pessoas em todo o Hemisfério Sul aproveitam o verão, a música surge frequentemente como uma representação poderosa das culturas e costumes de uma região.

Neste verão, a música na Argentina e no Brasil refletiu a rica diversidade cultural de cada país. Das vibrações contagiantes do cuarteto aos ritmos marcantes da cumbia e os sons abrangentes do trap e do funk, o Spotify serviu como palco principal para os fãs descobrirem e curtirem os sucessos mais quentes.

Agora que a temporada chegou ao fim, analisamos mais de perto nossos dados para descobrir as tendências que impulsionaram os streams no Spotify e, claro, quais músicas deixaram o clima mais quente.

Argentina

No Spotify, os ouvintes na Argentina chegaram com tudo nesse verão. Na verdade, a criação de playlists com a palavra “verano” (verão) no título aumentou 70% em relação ao verão de 2023, resultando em mais de 25.000 playlists criadas pelos usuários.

Quanto às batidas mais tocadas, um artista reinou supremo. Luck Ra conquistou três das 10 músicas mais escutadas no verão, com sua faixa de sucesso em colaboração com KHEA, “HOLA PERDIDA,” acumulando mais de 43 milhões de streams no Spotify em menos de dois meses. Além disso, seu novo álbum QUE NOS FALTE TODO foi o primeiro álbum argentino a alcançar o chart Top Global Debut Album do Spotify.

Estas são as 10 faixas que os argentinos mais esscutaram no Spotify neste verão: 

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Continue aproveitando o som com a nossa playlist Éxitos Argentina.

Brasil

Nossos ouvintes no Brasil também curtiram o verão com faixas que elevam as temperaturas. No Spotify, a criação de playlists com a palavra “verão” no título aumentou 38% em relação ao verão de 2023, resultando em mais de 20.000 playlists criadas pelos usuários.

Com quatro das 10 músicas mais escutadas no verão, Ana Castela conquistou os fãs nesta temporada. Também conhecida como “Boiadeira,” a cantora e compositora mistura sertanejo, o estilo country music brasileiro, com sons eletrônicos.

Estas são as 10 faixas que os brasileiros mais escutaram no Spotify neste verão:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Mergulhe na nossa playlist PURO CALDO DO VERÃO para descobrir mais hits!

Uma onda de nostalgia

Além dos maiores sucessos do momento, uma tendência de verão notável identificada por nossa equipe editorial no Brasil foi o aumento de artistas locais dando nova vida a sucessos antigos.

Para curtir os sons mais quentes da América Latina, acesse a nossa playlist principal Viva Latino.