Tag: bad bunny

Spotify Flagship Playlist ¡Viva Latino! Hits 10 Million Followers

July 26, 2019

It’s been growing five times faster than any other playlist in Spotify’s top 1000. It’s propelled numerous Spanish-language songs to the Global Top 100 and Top 50 charts. And now, ¡Viva Latino!, our flagship Latin music playlist, has hit a remarkable 10 million followers. 

Spotify users from all over the world are tuning into ¡Viva Latino! to hear the hits from the hottest Latin artists – whether it’s the latest global anthems by Bad Bunny, J Balvin, Ozuna, or Nicky Jam, the soulful sounds of Karol G, the sultry hits of Becky G, or Rosalia’s reinvention of flamenco, to name just a few. ¡Viva Latino! is loaded with songs that grab your attention, fill your day with music, and secure a place in your heart.

The growth of the third-most-followed playlist reflects the incredible movement within Latin music over the past few years. Since 2014, Latin artists have seen a staggering 250% increase in representation across the Global Top 100. Plus, in the past two years alone on Spotify, we’ve seen an average 33% year-over-year increase in streams of Latin music.  

We’re excited about this 10-million-follower milestone—thanks in large part to you, the listeners and fans. The artists who made the playlist great are thankful and excited too. Check out the video below for best wishes from Daddy Yankee, Anitta, Wisin & Yandel, and more. We are 10,000,000 strong.

If you’re as excited about this milestone as we are, come celebrate with us in Miami at the second ¡Viva Latino! Live concert, featuring Bad Bunny, Nicky Jam, Rosalia, Sebastian Yatra, and Sech. Get tickets on Ticketmaster. 

¡Viva Latino! Live Miami Adds Rosalía, Sebastian Yatra, and Sech to Lineup

July 16, 2019

On June 10 we announced that renowned hitmakers Bad Bunny and Nicky Jam would be headlining the next installment in our ¡Viva Latino! Live series in the vibrant metropolis of Miami. Today that lineup is growing to include some of the hottest rising stars in the business: Rosalía, Sebastián Yatra, and Sech. Each artist brings their own growing momentum to the show, touting a combined 53.4 million monthly listeners on Spotify.

  • Rosalía has catapulted to stardom since being featured as an emerging artist just a year ago on ¡Viva Latino! The artist, who recently became the Spanish singer with the most monthly listeners on Spotify, gained widespread acclaim for her debut album and Coachella set this spring. Her collab with J Balvin, “Con Altura,” is now #41 on the Global 50.
  • Sebastián Yatra is one of the most formidable stars to rise in recent years. Since his breakout song “Tracionera” in 2016, he’s released two albums, including this year’s pop-leaning FANTASÍA. The album’s lead single, “Un Año,” reached the Global Top 50 in March. Most recently, he featured the Jonas Brothers singing in Spanish on “Runaway.”
  • Sech is this year’s biggest success story; the Panamanian artist was featured as an emerging artist to watch on ¡Viva Latino! in April with the release of “Otro Trago,” which reached #4—and is currently at #10—on the Global 50.

 This year’s lineup is a testament to the ever-growing power of Latin music. Bad Bunny’s surprise collab album with J Balvin, Oasis, debuted in three of our Top charts within the first 24 hours after release, and his track “Callaita” is #9 on the Global Top 50. These victories, coupled with Nicky Jam’s massive #1 global anthem, “X,” mark the show as one fans won’t want to miss.

 There’s no doubt that Latin artists will continue to grow within the Global Top 100. In fact, we’ve seen a staggering 250% increase in the number of Latin artists appearing in the Global Top 100 since 2014. In the last two years alone, we’ve seen an average 33% year-over-year increase in streams of Latin music.

 With ¡Viva Latino! on the precipice of reaching 10 million monthly followers—growing at a rate five times quicker than any other playlist in Spotify’s Top 1,000 Playlists—there is no better time to bring the music to life with a live show.

 ¡Viva Latino! Live Miami takes over American Airlines Arena on August 30, 2019, and tickets are now available on Ticketmaster.com.

 For the latest info, updates, and behind-the-scenes looks, be sure to follow @VivaLatino on Instagram and @SpotifyLatino on Twitter!

¡Viva Latino! Live Miami Assembles Stellar Line-up with Bad Bunny, Nicky Jam and Others

June 10, 2019

There’s no denying that Latin music—replete with infectious hooks and hip-swaying rhythm to spare—has claimed a spot among the most popular genres in the U.S., Spotify’s ¡Viva Latino! Playlist, which shares Latin anthems like Bad Bunny’s “MIA (feat. Drake)” that have topped more than half a billion streams each, is en route to surpass 10 million followers on Spotify, making it the third most followed playlist on the platform.

Music has a unique quality. It possesses the power to inspire and connect us with the creators and artists who move our souls. In the spirit of that connective power, last year we introduced our ¡Viva Latino! Live series in Chicago. On August 30th, with renowned hitmakers Bad Bunny and Nicky Jam as headliners, Spotify is taking the series to the cultural epicenter of the Latinx community – Miami.

Like “el ritmo” that defines the genre, we don’t see Latin music’s popularity waning any time soon. Latin artists continue to grow within the Global Top 100, seeing a staggering 250% increase in representation since 2014. In the last two years alone, we’ve seen an average 33% year over year increase in streams of Latin music. In fact, ¡Viva Latino! is growing at a rate 5 times quicker than any other playlist in Spotify’s Top 1000 Playlists.

“When Spotify approached me to be part of the first Viva Latino live last year I was truly honored,” says Bad Bunny. “To once again be a part of this mega experience is truly incredible. This year we are going to be on a whole other level.”

¡Viva Latino! Live Miami takes over American Airlines Arena on August 30, 2019. This installment in the series also marks the first time one of our live shows will offer ¡Viva Latino! superfans access to pre-sale tickets through www.VivaLatinoLive.com. A group of superfans in the Miami-area will be given early access to secure their spots. So, if you’re local and a fan of the show’s artist line-up, be on the lookout for an email from Spotify to see if you’re one of the lucky few! Then, don’t forget to head over to the ¡Viva Latino! playlist to get yourself hyped for the show.

Tickets will be available on Ticketmaster.com with presale beginning Tuesday, June 11 at 10:00 am ET. General sale will begin on Friday, June 14, 2019 at 10:00 am ET.

Additional artists will be announced in the coming weeks, so be sure to follow @VivaLatino on Instagram and @SpotifyLatino on Twitter for the latest developments.

Celebramos el Crecimiento y la Evolución del Sonido del Trap con Trapperz

December 14, 2018

El trap desafía cualquier definición. Este género, que tiene sus raíces en el hip-hop, se originó en las calles de Atlanta con pioneros como Jeezy y T.I. Desde entonces llegó al mainstream gracias a artistas como Future. Pero una de sus ramas, el trap latino, ha tomado un camino ligeramente distinto.

En menos de una década, el género ha pasado de ser un fenómeno clandestino —con creadores puertorriqueños como De La Ghetto, Arcángel y Anuel— a convertirse en un movimiento cultural masivo, con ritmos y letras que se inspiran en el hip-hop y el reggaetón.

Actualmente, el trap es uno de los géneros de más rápido crecimiento en América Latina, el cual atraviesa fronteras desde Estados Unidos y México hasta Colombia, Argentina (el país donde nacieron muchos artistas de trap) y Brasil. El sonido se ha fusionado con los ritmos locales donde sea que vaya gracias al trabajo de artistas como Bad Bunny, C Tangana y Cardi B. Una cosa es segura: el trap se reinventa con cada artista que toma ritmos y texturas de la corriente principal y les añade su propio sonido para crear algo completamente diferente.

Para celebrar a los creadores de este movimiento en todo el mundo, Spotify presenta Trapperz, una nueva playlist que les da voz a los artistas de toda América Latina que están redefiniendo el género.

Celebramos el poder de esta fuerza cultural con una sesión de estudio de tres días en Miami, Florida con 22 de los trappers y productores más emocionantes de América Latina. La primera canción en debutar tras la sesión es “Sin Culpa”, una colaboración entre el rapero argentino Duki y el artista chileno de hip-hop DrefQuila.

“[El trap] es un ritmo, una ideología, una religión y cada uno lo vive a su manera”, explica Duki, quien empezó su carrera en las legendarias batallas freestyle de “El Quinto Escalón” en Buenos Aires. “Tiene que ver con la adrenalina, con arriesgarte porque sabes que vale la pena, aunque falles. Es el grito de la calle, el futuro: es un género en el que uno puede decir las cosas como son y como uno quiera. Por eso es la forma de expresión más real. Hoy, el trap no tiene límites, es como cuando comenzaba el rock”.

Durante la sesión les hicimos preguntas a algunas de las mentes más brillantes y atrevidas del trap para capturar lo que este nuevo ritmo significa para ellos.

“No se trata de impresionar a una audiencia con rimas, sino de comunicar una sensación, un ambiente… En su núcleo, el trap es libertad y honestidad”. — Dúo Mexicano Vice Menta

“Provengo de un vecindario donde nadie hacía freestyle, rap ni trap. Si yo pude hacerlo, cualquiera puede”. — Lit Killah, de Argentina, sobre la evolución del ritmo y la accesibilidad del rap.

“Trap es pura energía, puro sentimiento”. — Oliva, del dueto musical colombiano Irie Kingz.

“Trap es el sonido de rebelión que surge con cada generación. Es contagioso; escuchas el ritmo y automáticamente empiezas a bailar”. — Jaycob Duque, artista colombiano.

“El auge del trap se ha producido porque es un tipo de música que transmite las mejores vibras: es contagiosa”. — Beat Boy, productor mexicano emergente.

“En realidad, el género es una comunidad de artistas creativos, con distintas ambiciones, quienes combinan de todo: moda, estilo de vida y música”. — Rauw Alejandro, músico puertorriqueño de R&B.

Trapperz busca promover que los fanáticos del género se conecten con sus artistas favoritos, tanto los que ya son conocidos como los emergentes, a través de música y contenido visual exclusivos. Siente el ritmo con la playlist Trapperz.

Celebrate the Ever-Growing, Ever-Evolving Sound of Trap with Trapperz

December 14, 2018

Trap defies definition. The genre, which is rooted in raw hip-hop, originated from the streets of Atlanta with pioneers like Jeezy and T.I., and has since become mainstream, thanks to artists like Future. But one of its branches, trap Latino, has taken a slightly different path.

In less than a decade, the genre has grown from a clandestine phenomenon with Puerto Rican originators like De La Ghetto, Arcángel, and Anuel, to a massive cultural movement with rhythms and lyrics that have found inspiration in hip-hop and reggaeton.

Today, trap is one of the fastest-growing genres in Latin America, crossing borders from the United States and Mexico to Colombia, Argentina (the country which birthed many trap artists), and Brazil. The sound has merged with rhythms wherever it goes, thanks to the work of artists like Bad Bunny, C Tangana, and Cardi B. One thing is for sure: Trap is reinventing itself with each artist who takes the beats, rhythms, and textures from the mainstream and uses their own flow to create something completely different.

To celebrate the creators of this movement around the world, we’re introducing Trapperz, a new playlist that gives voice to the Latin American artists who are redefining the genre.

We marked the power of this cultural force with a three-day studio session in Miami with 22 of the most exciting trappers and producers from Latin America. The first track to debut following the session was “Sin Culpa,” a collaboration between Argentinian rapper Duki and Chilean hip-hop artist DrefQuila.

“[Trap is] a rhythm, an ideology, a religion, and everyone lives it in their own way,” explains Duki, who started his career in the legendary freestyle battles of “El Quinto Escalón” in Buenos Aires. “It has to do with adrenaline, taking a risk, and knowing that it’s worth it, even if you fail. It is the cry from the streets—a genre in which one can say things as they are and as one wants. That is why it is one of the most honest forms of expression. Currently there are no limits. It’s like when rock started.”

At the session, we asked more of brightest and most daring minds of trap to capture  what this new flow means to them.

“It is not about impressing an audience with rhymes, but rather about communicating a sensation, a vibe … At its core, trap is freedom and honesty.” — Mexican duet Vice Menta

“I come from a neighborhood where nobody did freestyle, rap, or trap. If I could make it, anyone can.” — Argentine Lit Killah on the evolution of the beat and rap accessibility

“Trap is pure energy, pure feeling.” — Oliva, from the Colombian musical duet Irie Kingz

“Trap is the sound of rebellion that has emerged with each generation. It is infectious, you listen to the rhythm and automatically you start dancing.” — Colombian artist Jaycob Duque

“The rise of trap has occurred because it is music that transmits the best vibes, it is contagious.” — emerging Mexican producer Beat Boy

“The genre is really a society of creative artists with a different kind of ambition, in which they combine everything: fashion, lifestyle and music.” Puerto Rican R&B artist Rauw Alejandro

Trapperz seeks to become a new way for fans of the genre to connect with their favorite established and up-and-coming artists through music and exclusive visual content. Stay with the beat with the Trapperz playlist.

Who Will Win the Latin Grammy Awards? Here’s What Our Streaming Data Says

November 14, 2018

Honoring the biggest stars in Latin music, the 19th Annual Latin Grammy Awards on November 15 are just around the corner, and the lucky winners are anyone’s guess. But that doesn’t mean we can’t have a little fun projecting which talented artists will take home the coveted gold gramophones.

First, let’s look at what we know for sure. The breakout hitmakers topping the charts lead the pack of this year’s Latin Grammy hopefuls, including Colombian reggaeton sensation J Balvin, who racked up eight nominations. Flamenco fusion standout Rosalía isn’t far behind, with five nominations total, a testament to the Barcelona native’s sizzling sophomore album. Meanwhile, Afro-Colombian gypsy jazz ensemble Monsieur Periné is riding the worldwide Latin music wave to what could be the band’s second Latin Grammy win in just three years (the group won the Latin Grammy Award for Best New Artist in 2015). Taking home the 2018 Latin Recording Academy Person of the Year Award will be Maná. The iconic six-time Latin Grammy-winning and four-time Grammy-winning Mexican rock-pop superstars will receive the coveted award for the group’s outstanding contributions to the Latin music community and for its dedication to environmental preservation and support for human rights.

Maná, the Latin Recording Academy Person of the Year Award

Now, just for fun, let’s gaze into our data-driven crystal ball. Drawing on Spotify’s own statistics—based on what the listeners are streaming—we put together projections for the leading hopefuls in four top Latin Grammy Award categories. Since we rooted our predictions in Spotify user behavior, our listeners are in the future-gazing driver seat. So, based on the total plays on Spotify in the past month (drumroll, please), the potential winners are:

Record of the Year

“X” – Nicky Jam & J Balvin, 17 million streams in the last month

“Mi Gente” – J Balvin con Willy William, 15.2 million streams in the last month

“Malamente” – Rosalía, 5.6 million streams in the last month

Album of the Year

“Vibras” – J Balvin, 45 million streams in the last month

“Prometo” – Pablo Alborán, 9.4 million streams in the last month

“¡México Por Siempre!” – Luis Miguel, 5.4 million streams in the last month

Song of the Year

“Robarte Un Beso” – Mauricio Rengifo, Andrés Torres, Carlos Vives & Sebastian Yatra, songwriters (Carlos Vives & Sebastian Yatra), 7.3 million streams in the last month

“Malamente” – Antón Alvarez Alfaro, Pablo Diaz–Reixa & Rosalía, songwriters (Rosalía), 5.6 million streams in the last month

“Bailar Contigo” – Monsieur Periné & Mauricio Rengifo, songwriters (Monsieur Periné), 1.7 million streams in the last month

Best New Artist

Karol G, 83 million streams in the last month

Best New Artist Nominee Karol G

Christian Nodal, 26 million streams in the last month

Best New Artist Nominee Christian Nodal

Angela Aguilar, 18 million streams in the last month

Best New Artist Nominee Angela Aguilar

Don’t forget to tune in to see where our predictions land. The 19th Annual Latin Grammy Awards air live Thursday, November, 15th on Univision at 8 p.m. EST/PT.

Get pumped for the big show with our 19th Annual Latin Grammy Awards playlist, packed with 127 songs from nominees spanning several Latin music genres—pop, salsa, banda, cumbia, and more.

Spotify Kicks Off ¡Viva Latino! Live Concert Series in Chicago with Daddy Yankee, Bad Bunny, Becky G, Jowell & Randy and Natti Natasha

June 26, 2018

The Latin music takeover didn’t start with “Despacito,” and it won’t end with it either. A surge of interest in Latin music led to the launch of our 2014 ¡Viva Latino! playlist. Four years later, we’re taking ¡Viva Latino! to the next level: Live.

“¡Viva Latino! Live” turns the playlist into a show-stopping live concert series featuring the hottest artists making a name for Latin music across the globe. Spotify teamed up with Cárdenas Marketing Network (CMN), a US-based multicultural concert producer and event marketing agency, to elevate the stories and voices behind the playlist and bring them to life on stage.

“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” says Rocio Guerrero, Head of Global Cultures, Shows & Editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now. This is a really exciting moment for Spotify and Latin music fans everywhere—and we can’t wait to have some fun.”

The tour will kick off at Chicago’s Allstate Arena on Thursday, August 23, when hitmakers Daddy Yankee, Bad Bunny, Becky G, Jowell & Randy, and Natti Natasha take the stage and share their love for Latin movement across the globe. Additional cities for the tour along with performers will be announced at a later date.

“When we launched the first-ever vertical video on the ¡Viva Latino! playlist with ‘Vuelve,’ we knew the impact of ¡Viva Latino! playlist around the world—not only for our music, but for our culture. I’m excited to again be part of the history and kick off the first-ever ‘¡Viva Latino! Live’ Concert,” said Latin urban music legend Daddy Yankee.

“I am excited to be joining Spotify to kick off their first-ever ‘¡Viva Latino! Live’ concert series alongside some of the biggest artists in Latin music,” says reggaetón singer Bad Bunny. “This live platform allows artists to truly express ourselves and bring once-in-a-lifetime engaging experiences to our fans. It’s not solely about the music—it’s about the culture, creativity, and contributing to the movement that connects us all together. Latino Gang!”

“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic music-centric company as Spotify to produce ‘¡Viva Latino! Live,’ which brings together some of the biggest names in Latin entertainment for one night,” says Henry Cardenas, Chief Executive Officer, CMN. “This partnership and initiative demonstrates Spotify’s commitment to Latin culture, and the artists that influence it, in a way that brings true engaging live experiences to the hearts of music fans around the world.”

Tickets will be available on Ticketmaster.com here for presale beginning Wednesday, June 27 at 10am cst. General public onsale will begin on Friday, June 29 at 10am cst.

Stay tuned for additional dates, artists and venues for “¡Viva Latino! Live.”