Tag: Business

Introducing Fitness With Spotify: A New Way to Bring Movement Into Your Daily Routine

April 27, 2026

Time on Spotify should feel meaningful and intentional, not something that slips away in a blur of mindless scrolling. That’s why we’re always investing in experiences that leave you feeling more energized, in control, and empowered. We also look to our user base and the creators on our platform for inspiration. And that’s why we’re expanding into a new category: fitness.

Starting today, we’re introducing guided workout experiences on Spotify, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video. 

 

Free and Premium users will now have access to dozens of curated playlists, as well as content from established wellness creators like Yoga with Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting Home Workouts, Pilates Body by Raven, Abi Mills Wellness, Sophiereidfit, and others.

Through our new partnership with Peloton, Premium users in supported markets will also gain access to a continually growing catalog of more than 1,400 ad-free, on-demand classes as part of their existing subscription. The catalog includes everything from outdoor runs to structured mat-class options across strength, cardio, yoga, and meditation from fan-favorite instructors like Rebecca Kennedy, Ally Love, and Rad Lopez—no specialized equipment required.

With this new genre, we’re opening the door to a broader range of fitness and wellness experiences, all designed to be flexible, accessible, and easy to integrate into your day.

Meeting users where they are 

This expansion builds on how millions already use Spotify, while opening up new ways to serve the nearly 70% of Premium users who work out monthly. More than 150 million fitness playlists are active globally, used by people to get motivated, recover, and reset. Demand continues to grow, with fitness and workout content ranking among the top use cases for our recently launched Prompted Playlist feature. 

“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”

How to kickstart your workout on Spotify

Here’s how eligible Premium users in supported markets can access the full collection of Peloton content:

    1. Open the Spotify app on mobile, desktop, or your TV device. 
    2. Search “fitness” to open the Fitness hub, or find it in Browse all.
    3. From there, you can explore classes and curated playlists to find the perfect session for your mood and goals.

Workouts are available primarily in English, with select options in Spanish and German. You can also download classes for offline access, so you can work out wherever you are.

A more valuable, active Spotify experience

Fitness on Spotify is designed to be flexible and seamless: start a video workout on your TV, switch to audio on your phone for a run, and wind down with guided recovery on your smart speaker. It’s one experience across devices, with no friction or app-switching.

This is just the start. We’ll keep pushing what’s possible, opening new doors for creators and shaping a more active Spotify that doesn’t just soundtrack your day, but moves with you.

Ready to get moving? Explore our new Fitness hub on Spotify today.

Spotify and NMPA Announce Agreement to Expand Direct-Licensing Audiovisual Opportunities for Independent Publishers

November 11, 2025

Today, Spotify and the National Music Publishers’ Association (NMPA) launched a new Opt-In Portal for NMPA members to enter into a direct license agreement for expanded audiovisual rights in the US. These new agreements mean higher royalty payouts for independent music publishers and songwriters, and in exchange Spotify will receive new rights to build video features that better connect artists and fans. 

“This new partnership with the NMPA will increase revenue for songwriters and independent publishers who are the heart of the industry,” said Alex Norström, Co-President and Chief Business Officer, Spotify. “We look forward to continuing to work with the NMPA to create new value and opportunities for their members.”

“We are pleased that this deal offers indie publishers the chance to enter into direct deals with Spotify in regard to audiovisual streaming functionality on the platform alongside the recently announced larger publishing companies,” added David Israelite, President and CEO, NMPA. “This new income stream reflects the growing value of songs as digital platforms offer new capabilities to consumers.” 

The NMPA Opt-In Portal is open to eligible publishers beginning today, November 11, 2025, with onboarding continuing through December 19.

Spotify Reports Second Quarter 2025 Earnings

July 29, 2025

Today, we announced our second quarter 2025 earnings, fueled by standout subscriber and MAU growth. In the first half of 2025, subscriber net additions grew more than 30% compared to the first half of 2024, and this marks the company’s second highest Q2 for MAU net additions. Take a look at the highlights below: 

    • Subscribers climbed 12% Y/Y to 276 million.
    • Monthly Active Users grew 11% Y/Y to 696 million.
    • Total Revenue increased 10% Y/Y to €4.2 billion.
    • Gross Margin improved by 227 bps YoY to 31.5%.
    • Operating Income reached €406M.

“People come to Spotify and they stay on Spotify. By constantly evolving, we create more and more value for the almost 700 million people using our platform,” said Daniel Ek, Spotify Founder & CEO. “This value not only benefits users but it’s attracting more people to streaming and as a result, it’s also boosted the industries of music, podcasts, and audiobooks.”

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here.

Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK

April 17, 2024

With its particular combination of talent, ambition, culture, and, of course, world-famous music, the U.K. has been an important piece of the Spotify puzzle since we launched in 2008. Today, as one of our biggest research and development hubs, it’s where we experiment with some of our most exciting new launches and products, including audiobooks in Premium, video-based learning courses, and, most recently, AI Playlist.

Spotify’s success in the U.K. is due in large part to the country’s open, connected, and competitive economy. Exceeding £1 trillion, the U.K.’s technology market is the largest in Europe and the third-largest in the world.

But the country is also at a crossroads, with profound technological, political, and economic changes on the horizon. That’s why Spotify decided to gather industry leaders across the tech, media, and policymaking landscape for an action-packed evening at our London office. Together, we celebrated the entrepreneurial spirit at the heart of the U.K. while exploring how the country remains at the forefront of technological advancement and innovation.

On April 16, we assembled entrepreneurs and trailblazers for a series of candid and thought-provoking conversations alongside a group of influencers, commentators, and policymakers. Dustee Jenkins, Chief Public Affairs Officer at Spotify, hosted the evening.

Spotify Advertising Kicks Off Spotify Sparks in Brazil to Bring Marketers and Listeners Closer Together

September 27, 2023

Audiences worldwide are tuned into digital audio at record rates, and Brazil is no different. Our platform already reaches more than half of the Brazilian online population each week. More than one in two Brazilians online use Spotify at least weekly, making Spotify the most-used digital audio platform in the country. When it comes to finding a deeply immersed and engaged audience, advertisers in the market don’t need to look far. 

Plus, Spotify has long been bringing audio advertising into the modern age with tools like Spotify Ad Studio and Spotify Ad Analytics. Our leading tech innovations help us deliver impact for advertisers and drive growth for creators and publishers. Our connection to culture helps brands reach listeners on their most trusted ad platform. 

But since not all brands fully understand the opportunities they have to join Spotify’s ecosystem, we recently launched Spotify Sparks. This summit is designed to educate companies on why they should turn to Spotify to reach the most engaged audiences and leverage our culture-shaping content for meaningful advertising opportunities. Brazil has proven to be perfect ground, so we made São Paulo Spotify Sparks’ first stop.