Tag: expansion

Spotify Expands Audiobook Features, and Printed Book Sales Go Live in the US and UK

April 15, 2026

Books have always moved with us, whether tucked in our bags or humming in our headphones. With audiobooks, Spotify is building new ways to bring our favorite stories along for the ride.

Just over two years after launching, Audiobooks in Premium is now live in 22 markets. We’ve grown our catalog nearly fivefold, from 150,000 to more than 700,000 titles. We pay out hundreds of millions of dollars annually to authors and publishers, bringing new audiences to audiobooks through a platform millions already use every day.

Now we’re rolling out a set of updates that make it easier to discover books, return to the ones you’ve started, and move between formats depending on what fits the moment.

“These updates demonstrate our continued ambition to make reading fit into modern life,” said Owen Smith, Spotify’s Global Head of Audiobooks. “Whether it’s discovering a book the same way you’d find a song or podcast on Spotify, picking up the audiobook on your commute, using Page Match to switch to a physical copy at home, or jumping back in with a Recap, we’re making it easier for people to engage with books while supporting growth for authors and publishers along the way.”

New ways into your next book

Shop Bookshop on Spotify in the U.S. and U.K.

Following our announcement earlier this year, readers in the U.S. and U.K. can now purchase physical books via the Spotify app on Android, through our partnership with Bookshop.org. By connecting digital discovery with physical book sales, we’re giving listeners more ways to experience the stories they love while supporting authors and independent bookstores. Users on iOS will be able to purchase books from next week.

Page Match expands to more languages

Page Match, which allows listeners to move seamlessly between an audiobook and their printed or e-book edition, is expanding to more than 30 additional languages including French, German, and Swedish.

Since launching the feature for English language books in February, we’ve received positive reactions from listeners who want a more flexible, multi-format reading experience. Many users have recently started streaming audiobooks on Spotify for the first time, and those who have used Page Match stream an average of 55% more audiobook hours each week than other listeners. Additionally, 62% of Page Matched audiobook titles on Spotify are books users had never streamed previously.

Recaps are now on Android

Audiobook Recaps are now available on Android, meaning listeners using both iOS and Android devices can access the feature. Recaps offer short audio summaries tailored to your most recent listening point to give you a refresher on the story so far, making it easier to jump back in.

Audiobook Charts arrive in Germany

Audiobook Charts are expanding to Germany, introducing rankings for Top Audiobooks overall and by genre, based on listening behavior and engagement on Spotify. Top genres will include sci‑fi and fantasy; mystery and thriller; self‑help; and kids and family. Like our music and podcast charts, these rankings update weekly.

A new kids and family chart in the U.S. and U.K.

Following the initial rollout of Audiobook Charts earlier this year in the U.S. and U.K., we’re introducing a dedicated chart for kids and family titles in those markets.

What this means for the book community

We believe the future of reading should fit into how people actually live, whether that means listening on the go, reading at home, or moving between the two. For listeners, these updates add more ways to find your next book, pick back up where you left off, and switch between listening and reading when it fits the moment.

For authors and publishers, expanding these features across devices, markets, and languages creates more opportunities for discovery and sustained engagement. And with more than 751 million monthly active users globally, we can help connect books with new listeners at scale.

Browse the Audiobooks hub on Spotify.

The Spotify Partner Program Expands to the Nordics, Empowering More Creators to Earn and Grow

November 13, 2025

At Spotify, we’re always working to help creators earn, grow, and connect with audiences. That’s why we’re excited to announce the expansion of the Spotify Partner Program to Sweden, Denmark, Finland, and Iceland beginning November 18.

First launched in the US, UK, Canada, and Australia, and recently expanded across Europe, the program provides creators with multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement and ad monetization from Spotify Free users. This flexibility gives creators more control over their businesses, helping them adapt to shifts in audience behavior and seasonality while driving more reliable revenue.

The rise of video podcasting

Video is reshaping how fans engage with the stories they love, and podcasting is evolving with it. Spotify’s video podcast catalog has grown to nearly half a million shows, and more than 390 million users have streamed a video podcast on our platform, a more than 50% increase year-over-year.

The trend is especially strong in the Nordics. In Sweden, the number of video podcast listeners has surged by almost 60% year-over-year, and consumption hours have climbed by more than 50%. As listener expectations evolve, we’re helping creators grow their crafts, their audiences, and their businesses.

Building on global momentum

The Spotify Partner Program is about providing stability, flexibility, and new ways to connect with fans worldwide. Since launching in our initial markets, the program has already demonstrated its impact. In the first quarter of 2025, Spotify paid out more than $100 million to podcast publishers and podcasters globally. In January 2025, payouts for creators in the program grew by over 300% compared to the previous year.

Hundreds of podcast creators are now earning more than $10,000 on a monthly basis, with top earners surpassing six figures. As we welcome creators from Sweden, Denmark, Finland, and Iceland, we’re eager to help them build sustainable businesses and global audiences through Spotify’s video ecosystem, which rewards creativity, consistency, and authentic connection.

An uninterrupted experience for fans

Our approach also enhances the experience for listeners. Spotify is built to support podcasting in both audio and video, allowing fans to tune in however they want and easily switch formats midstream.

At its core, using video on Spotify is about deepening the connection between creators and fans. As formats continue to evolve, we are committed to reimagining the podcast experience and creating a space where creators can thrive and listeners can engage however they choose.

Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.

Spotify’s Music + Talk Show Format is Expanding Across the Globe

August 18, 2021

Last October, Spotify launched a pioneering listening experience called Music + Talk that brings together music and spoken-word content. The unique format weaves full songs and talk commentary together into one show.

Through Anchor, Spotify has also made Music + Talk an accessible format that anyone can use to create these unique shows. Anchor’s suite of tools is already available to users in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand.

Starting today, we’re expanding the experience to millions more creators and listeners around the world and sharing the tool with 15 new markets across Europe, Latin America, and Asia.

Here’s everything you need to know.

Where in the world is Music + Talk?

With this expansion, Japan, India, the Philippines, Indonesia, France, Germany, Spain, Italy, the Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia will have access to the blended audio experience.

Creators in these markets will now have access to the “Music” tool in Anchor, where they can incorporate full songs from Spotify’s library of 70 million tracks into their spoken-word audio creations. And in return, listeners can interact directly with the music within an episode by liking, saving, and sharing with each track as they would in any playlist.

The shows will be available to Premium and Free listeners. Spotify Premium users will hear full tracks as part of these shows, while Free users will hear 30-second previews of each song. Shows can be listened to globally wherever Spotify is available.

Our catalog of Music + Talk Spotify Originals will also get a boost across a number of markets as new shows from Argentina, Brazil, Colombia, Chile, India, Japan, and the Philippines join our library today. Plus, there’s more to come from all the markets included in our latest launch. These shows will explore the many facets of music, from the stories and inspiration behind a song to the listening trends of the modern age, and they will offer an opportunity for artists to engage listeners in a unique way.

More ways to get inspired

Along with the market expansion, Spotify will begin offering a variety of new educational and inspirational resources for creators interested in using Music + Talk.

Today also marks the launch of an exciting new Spotify Original called Music + Talk: Unlocked, which will explore creative uses of the Music + Talk format—from guided runs to music trivia and more. Listeners and creators can find more best-in-class shows in the Music + Talk hub in the Spotify app.

Since we rolled out Music + Talk last year, we’ve learned from the needs and behaviors of listeners, as we always do with new products. Savvy streamers will notice that we’ve implemented small tweaks to improve the listening experience and reflect those needs: clearer visual distinction between the music and talk segments of an episode and music previews on episode pages.

We can’t wait to see new creativity and stories from around the globe as more markets make the audio storytelling features their own. Check out Anchor’s blog post and creator landing page for more information on how to get started with Music + Talk.

Spotify Is Rolling Out 36 New Languages on Mobile

March 11, 2021

During last month’s Stream On event, Spotify shared some big news: our plan to expand to 80+ new markets. But that’s not all. We also announced that the service would soon become available in 36 new languages, bringing the platform total to 62 languages. This update, which will make Spotify more accessible for speakers of these additional languages worldwide, goes hand in hand with our commitment to building a truly borderless audio ecosystem.

The new languages are already available on the web platform, and today they will begin to roll out on the mobile app. The expansion brings the following to Spotify: Afrikaans, Amharic, Azerbaijani, Bengali, Bhojpuri, Bulgarian, Simplified Chinese, Croatian, Danish, Estonian, Filipino, Gujarati, Hindi, Icelandic, Kannada, Latvian, Lithuanian, Malayalam, Marathi, Nepali, Norwegian, Odia, Persian, Portuguese for Portugal, Eastern Punjabi, Western Punjabi, Romanian, Serbian, Slovak, Slovenian, Swahili, Tamil, Telugu, Ukrainian, Urdu, and Zulu.

These market and language expansions allow us to engage with more listeners, in more places, in more languages. By reaching more people, we are giving millions of new creators the opportunity to build a career, while connecting existing creators with new audiences.