Tag: humbe

6 Artists Taking Mexico’s Pop Scene to the Next Level

July 7, 2023

a series of artists looking at the camera with a graphic treatment that resembles a school yearbook

Music from Mexico boasts talent across many genres, including Música Mexicana and hip-hop. But like many markets, pop remains a staple. In fact, Mexico ranks fourth as the country that consumes the most pop on Spotify, and many of the world’s beloved Spanish-language pop stars hail from Mexico.

Now Spotify is featuring the latest wave of Mexican pop stars in a new campaign: La Gen 23. “For many decades, Mexico has led the Latin pop movement,” explains Uriel Waizel, Spotify Mexico’s Head of Editorial. “We are excited to amplify a new era of pop by showcasing the talented and creative Mexican artists who are captivating a new generation through music.” With an identity marked by collaboration and authenticity, this new generation of talent has made an impact on its Gen Z audience. On Spotify, listeners only have to go to one place to find the latest music from them: the la pop~wave playlist. 

Our campaign kicks off with RENEE, Kevin Kaarl, Bruses, Bratty, Humbe, and Leon Leiden, six artists whose monthly streams have increased by more than 9,000% since June 2020. They have a combined total of 18.4 millions monthly listeners—more than double the population of Mexico City. By bringing these artists to the fore, we’re giving fans a look at the newest and hottest pop stars coming out of Mexico. Get to know them. 

Kevin Kaarl

Kevin Kaarl has become one of the leading figures of the pop wave. His emotional indie-folk songs have hooked more than 7 million fans who relate to the heartbreak he shares in his tracks. Last year, his album, Paris Texas, debuted at #5 on the Global New Releases list on Spotify. 

RENEE 

RENEE, a Spotify EQUAL ambassador, is one of the most electrifying artists of her generation. Her songs have become anthems for women, and she has nearly 2 million monthly listeners. “Nunca Tristes (Me vale madre),” her best-known song, has been streamed by fans more than 45 million times.

Bruses 

Bruses was the first Mexican artist to be named a global ambassador for GLOW, Spotify’s music program celebrating and amplifying LGBTQIA+ artists and creators. At the 2022 Latin Grammy Awards, her album Monstruos was nominated for Best Pop Rock Album, and her track “qué voy a hacer conmigo???” was nominated for Best Pop Rock Song.

Humbe 

Humbe, hailing from Monterrey, has a knack for releasing hit songs. His 2021 album, ENTROPÍA, was well received, with all of the songs debuting on the Top 200 of Spotify Mexico.

Leon Leiden 

At 23, artist Leon Leiden has racked up nearly 50 million streams for his song “Gitana (feat Jeis, Pao Alvarado & Charly Romero).” With an unparalleled style, the music of “ESE LION” has grown by more than 2,600% in monthly streams between June 2020 and June 2023.

Bratty 

In 2023, Bratty became the youngest Mexican artist to perform at Coachella. While commanding the stage in Indio, California, Bratty performed hits like “Honey, No Estás,” “Continental,” and “Quiero Estar.”

 

Find fresh new music from these Mexican artists and more on our la pop~wave playlist.

6 artistas que están elevando la escena del pop en México

July 7, 2023

a series of artists looking at the camera with a graphic treatment that resembles a school yearbook

La música proveniente de México cuenta con talento en muchos géneros, como la música mexicana y el hip-hop. Pero, como en muchos otros mercados, el pop sigue siendo un elemento básico. De hecho, México ocupa el cuarto lugar como el país que más consume pop en Spotify, y muchas de las estrellas de pop en español más queridas del mundo son de México.

Ahora, Spotify presenta la última ola de estrellas del pop en una nueva campaña: La Gen 23. “Durante muchas décadas, México ha liderado el movimiento del pop latino”, explica Uriel Waizel, líder editorial de Spotify México. “Estamos emocionados de amplificar una nueva era del pop mostrando a los talentosos y creativos artistas mexicanos que están cautivando a nuevas generaciones a través de la música”. Con una identidad marcada por la colaboración y la autenticidad, esta nueva generación de talentos ha logrado impactar a su audiencia Gen Z. En Spotify, los oyentes sólo tienen que ir a un lugar para encontrar la música más reciente de estos artistas: la playlist la pop~wave. 

Nuestra campaña comienza con RENEE, Kevin Kaarl, Bruses, Bratty, Humbe y Leon Leiden, seis artistas cuyos streams mensuales han aumentado más de 9000% desde junio de 2020. En conjunto, suman 18,4 millones de oyentes mensuales, más del doble de la población de Ciudad de México. Al dar a conocer a estos artistas, ofrecemos a los fans una mirada a las estrellas del pop más recientes y atractivas de México. Conócelos.

Kevin Kaarl

Con su guitarra siempre en  mano, Kevin Kaarl se ha convertido en uno de los referentes de la “pop wave”. Sus emotivas canciones indie-folk han enganchado a más de 7 millones de fans que se identifican con las historias de desamor que comparte en sus canciones. El año pasado, su álbum París Texas debutó en la posición #5 de la lista de estrenos globales en Spotify. 

RENEE 

RENEE es una de las artistas más electrizantes de su generación y embajadora EQUAL. Sus canciones se han convertido en himnos para mujeres y tiene alrededor de 2 millones de oyentes mensuales. “Nunca Tristes (Me Vale Madre)”, su canción más conocida, ha sido reproducida por fans más de 45 millones de veces.

Bruses 

Bruses fue la primera artista mexicana en ser nombrada embajadora de GLOW, el programa de Spotify que celebra y amplifica a los artistas y creadores LGBTIQA+. En los premios Latin Grammy de 2022, su álbum “Monstruos” fue nominado a “Mejor Álbum pop-rock” y su tema “qué voy a hacer conmigo???” fue nominado a “Mejor Canción Pop Rock”.

Humbe 

El regiomontano es famoso por su habilidad de lanzar canciones exitosas. Su álbum 2021, “ENTROPÍA”, fue bien recibido, con todas las canciones debutando en el Top 200 de Spotify México.

Leon Leiden 

El artista de 23 años Leon Leiden ha acumulado casi 50 millones de streams por su canción “Gitana (feat Jeis, Pao Alvarado & Charly Romero)”. Con un estilo inigualable, la música de “ESE LEÓN” ha crecido más de 2600% en streams mensuales entre junio de 2020 y junio de 2023.

Bratty 

En 2023, Bratty se convirtió en la artista mexicana más joven en presentarse en Coachella. Mientras comandaba el escenario en Indio, California, Bratty interpretó sus éxitos como “Honey, No Estás”, “Continental” y “Quiero Estar”.

 

Encuentra música nueva de estos artistas mexicanos, y más, en nuestra playlist la pop~wave.

Spotify Predicts the Latin Grammys Nominees Who Could Win Big in 2022

November 15, 2022

On Thursday night, the Latin Grammys will make its return to Las Vegas to celebrate the artists and industry professionals who make Latin Music the global sensation it is today. With more than 50% of Spotify listeners streaming at least one Latin song per month—amounting to approximately 215 million users globally—this annual awards show features many of the most-streamed artists on the platform.

Leading the pack of nominees is Spotify’s most-streamed artist of 2020 and 2021, Bad Bunny, who has earned 10 Latin Grammy nominations on the back of his blockbuster album Un Verano Sin Ti. Rauw Alejandro and ROSALÍA have each been nominated in eight categories this year, and Christina Aguilera, Jorge Drexler, and Tainy follow closely with seven nominations each.  

When it comes to the big four awards—Record of the Year, Album of the Year, Song of the Year, and Artist of the Year—the competition is fierce. Any of the nominees could take home the coveted gilded gramophone. But we have a few predictions for who will nab the top awards this year. 

Record of the Year

Often confused with Song of the Year, Record of the Year honors the performing artist on the song as well as the producers, sound engineer, master engineer, and sound mixers. Among those nominated, Spotify data suggests that it’s going to be a close call between Bad Bunny’s “Ojitos Lindos,” KAROL G’s “PROVENZA,” and Anitta’s “Envolver,” all of which have generated millions of streams.

Album of the Year

It’s been a big year for both ROSALÍA and Bad Bunny, who are two of the hottest Latin artists of this generation and our favorites to take home this major achievement.

ROSALÍA’s album MOTOMAMI has been loved by fans across the world, but especially in cities like Mexico City, Santiago, and Madrid. With its futuristic visuals and catchy, genre-bending sounds, fans couldn’t get enough of her music (and even showed their support by getting “tattooed” at our album release event in March).

Meanwhile, Bad Bunny’s Un Verano Sin Ti has held the top spot on Spotify’s USA Chart for over 20 weeks. And the artist known as “El Conejo Malo” stayed true to his Puerto Rican roots, tapping a mix of rising and legendary acts from his home country to feature on his fifth album. This also marks Bad Bunny’s fourth nomination in this category. 

Song of the Year 

If Spotify streams are any indication, the winner for Song of the Year will come down to two widely loved tracks: KAROL G’s “PROVENZA” and Camilo’s “Indigo.” 

In 2021, KAROL G was Spotify’s most-streamed female artist globally. She currently sits among the top 50 most-streamed artists with more than 37 million monthly listeners. Inspired by the Provenza neighborhood in her hometown of Medellin, “PROVENZA” is nominated in multiple categories this year.

Also hailing from Medellin, Camilo is one of the most influential Latin artists, with five Latin Grammys to his name. And when it’s all said and done, it’s possible “Indigo”—a track about the birth of his daughter that also features his wife Evaluna Montaner—will earn him a sixth award. 

Best New Artist

With 10 nominees in the running, this category is packed with talent. But looking at our data, we think there are three artists in particular who could take home this award. 

Yahritza y Su Esencia have experienced a meteoric rise in 2022. Based out of Washington’s Yakima Valley, their unique brand of Mexican music has attracted nearly 4 million monthly Spotify listeners. 

Pol Granch also had a breakthrough 2022, reaching 6 million monthly listeners made up of fans from Spain, Mexico, Colombia, and Peru.

Silvana Estrada is the young Mexican singer-songwriter who was among the first artists featured on Spotify’s RADAR playlist when it launched in 2020. Her signature voice and emotional lyrics take listeners through feelings of love lost and found, sadness, and anguish.

RADAR artists continue to make an impact

Since the launch of our RADAR program in 2020, more than 50 Latin artists have been featured across our playlists. And over the last 12 months, these artists have collectively generated more than 2.5 billion streams and attracted more than 25 million followers.

But even more impressive, a number of Latin artists featured on RADAR have worked on some of the biggest tracks of the year, and their contributions are being recognized at the Latin Grammys. 

In addition to her nod for Best New Artist, Silvana Estrada’s album Marchita is up for Best Singer-Songwriter album award.

Ovy On The Drums, who was first featured on RADAR Andinos in 2020, is also nominated across several categories as a producer and songwriter. This includes Record of the Year (KAROL G’s “PROVENZA” and Sebastian Yatra’s “DHARMA”), Song of the Year (“PROVENZA”), and Best Urban Song (“DHARMA” and Becky G and KAROL G’s “MAMIII”).

And rounding out this list are Maria Becerra—whose album Animal is nominated for Best Urban Music Album—and Trueno—whose song “Dance Crip” is nominated for Best Rap/Hip-Hop Song. 

Along with these four artists, there are eight other RADAR artists who have been nominated for Latin Grammys in previous years: GIULIA BE, Lasso, Boza, Humbe, Covi Quintana, Los Dos Carnales, Nathy Peluso, and LOUTA.

The party kicks off at Casa Spotify

Given that Latin music streams on Spotify have grown more than 1,000% over the last seven years, November 17 is sure to be a big night. And that’s why we’re also hosting our Casa Spotify experience in Las Vegas.

Open today and tomorrow, Casa Spotify celebrates the achievements of the nominees and those who have pushed Latin music forward. It will also serve as an oasis for invited guests to network and collaborate, with a private room for listening sessions and meetings, a content capture studio, and additional photo-worthy areas throughout the space.

We’ll be sharing more from Casa Spotify as the week unfolds, so stay tuned and check back for the latest happenings. 

Looking for more of the hottest tracks from top Latin artists? Press play on our flagship playlist, Viva Latino: