Tag: Partnership

Amra and Spotify Strike a New Multi-Territorial Direct Licensing Agreement

August 21, 2025

Spotify and amra, the world’s first and only global digital licensing collection society, have entered into a direct multi-territorial, multi-year licensing agreement designed to deliver greater flexibility and value to amra’s songwriter and publisher clients.

The deal represents a broad direct license for digital mechanical and performing rights. Its framework reflects a genuinely collaborative effort between amra and Spotify, with considerations to enable new product features and formats. 

“This deal with amra increases our support of publishers and songwriters with new rights,” said Alex Norström, Co-President & Chief Business Officer, Spotify. “It expands the benefits of streaming for writers, artists, and rights holders, and unlocks additional value for fans as we deliver music around the world.”

Tomas Ericsson, CEO of amra, said, “Our priority and mission at amra is and will always be to maximize the digital value for our songwriter and publisher clients and to ensure their works are protected and valued fairly in the marketplace. This partnership with Spotify, which enables new innovation, reaffirms that commitment. We look forward to continuing to work with Spotify over the coming years.”

Laufey and Spotify Surprise and Delight with an Intimate Performance in NYC

August 15, 2025

On an otherwise ordinary Wednesday afternoon at one of New York City’s most iconic museums, Spotify treated visitors to an extraordinary surprise. As patrons explored Guggenheim New York’s famous rotunda during open visiting hours, the unmistakable sound of a cello began to echo through the space. Soon, it was joined by the soaring, timeless voice of Laufey, who appeared for an unannounced performance to celebrate her forthcoming album, A Matter of Time.

The event, “An Afternoon with Laufey and Spotify,” was a one-of-a-kind experience for lucky museum-goers and a curated group of Laufey’s top listeners on Spotify. In partnership with her label, AWAL, Spotify was thrilled to help bring this magical moment to life, offering fans an exclusive sneak preview of her highly anticipated album before it arrives on August 22.

Kobalt and Spotify Strike New Direct Licensing Agreement

August 13, 2025

Spotify and Kobalt, the world’s largest independent music publisher, have entered into a direct, multiyear licensing agreement designed to deliver greater flexibility, efficiency, value, and protections to songwriters in the U.S.

This deal reflects the collaborative efforts between Kobalt and Spotify in building a licensing framework to enable new formats, innovations, and potential to connect creators and fans alike. The deal also reflects a broader shift toward licensing structures that allow songwriters to participate more directly in the value their work creates on streaming platforms.

“We’ve always believed that better partnerships lead to better outcomes,” said Alex Norström, Co-President & Chief Business Officer, Spotify. “This agreement with Kobalt boosts our support of songwriters through a licensing model that unlocks new growth and will expand the way music is made and shared today.” 

Laurent Hubert, CEO of Kobalt said, “As the largest independent music publisher dedicated to fighting for the rights of songwriters, this deal reaffirms our unwavering commitment to ensuring our songwriters are paid fairly for their work, and underscores the importance of progressive licensing models that reflect the real-world use of music across digital platforms. This partnership is a step in the right direction, and we look forward to continuing to work with Spotify to increase the value of songwriter royalties.”

A través de una nueva colaboración, usuarios de DiDi en nueve países de Latinoamérica podrán acceder a Spotify Premium

July 14, 2025

Spotify une fuerzas con DiDi, la app líder en servicios de movilidad, delivery y finanzas, para ofrecer más valor a los usuarios que buscan optimizar y disfrutar cada momento del día.

A partir del lunes 14 de julio, todos los nuevos usuarios de DiDi, ya sea para viajes, comida o transacciones, podrán acceder a 2 meses de Spotify Premium sin costo. Y para quienes ya forman parte de DiDi Club, el beneficio se amplía a 4 meses sin costo (México, Colombia y Costa Rica). La promoción está disponible en México, Colombia, Costa Rica, Perú, República Dominicana, Panamá, Ecuador, Chile y Argentina.

Transformar lo cotidiano con música

Spotify Premium permite escuchar música y podcasts sin anuncios, con mejor calidad de audio y una experiencia de descubrimiento personalizada. Esta alianza está pensada para maximizar los beneficios durante los trayectos, entregas o descansos cotidianos.

“Estamos convencidos de que la música y los podcasts tienen el poder de transformar momentos cotidianos en grandes momentos”, afirma Jorge Ortiz, Director de Desarrollo de Negocios y Alianzas de Distribución de Spotify en las Américas. “Ya sea al disfrutar de una comida o durante un trayecto por la ciudad, queremos que cada experiencia sea aún más especial”.

Desde DiDi también celebran esta colaboración. Miguel Bordes, director senior de Alianzas Estratégicas de DiDi Hispanoamérica, señaló:

“Nuestro compromiso es con la innovación constante para elevar día a día la experiencia de quienes confían en nuestra app. Nos entusiasma seguir integrando un ecosistema de servicios esenciales en una sola súper-app, diseñada para simplificar y enriquecer genuinamente la vida cotidiana de todos nuestros usuarios. Esta emocionante alianza con Spotify es precisamente un reflejo de esa filosofía: ¡buscamos potenciar aún más el valor que entregamos! Celebramos la oportunidad de fusionar dos universos que apasionan a nuestros usuarios: la música que aman y una aplicación versátil que resuelve sus necesidades diarias, creando así una propuesta única y llena de beneficios”.

Este partnership refuerza el compromiso de Spotify con seguir acompañando a las personas en cada momento importante, ya sea en casa, en camino o compartiendo con otros, con la mejor música, podcasts y experiencias de audio.

Consulta los términos y condiciones en los sitios oficiales de DiDi.

Spotify Teams Up With A BATHING APE® for a Celebration of Music and Streetwear

October 11, 2024

Earlier this year, Spotify teased a new partnership with A BATHING APE® (BAPE), and now both brands are coming together to celebrate the styles and sounds that shape global hip-hop music and streetwear culture.

The first joint project debuts today. Fans will find a reimagining of BAPE®’s iconic Shark Hoodie and College Tee—both staples in global streetwear for more than 20 years. The Spotify logo is infused with BAPE’s iconic camouflage design. 

Showcases, Subway Cars, and a Speakeasy: Inside the Spotify x Samsung Galaxy Fresh Finds Event in NYC

September 13, 2024

At Spotify, our live experiences are curated cultural moments that get people talking. Earlier this year in Chicago, we proved this to be true when we partnered with Samsung Galaxy to bring our Fresh Finds program to life with a two-day affair featuring artists deeply connected to the city. This week, it was time to take that same magic to New York City.

On September 12, more than 500 music fans came together in Brooklyn to enjoy immersive activations and performances, this time by Fresh Finds artists with connections to the Big Apple: Remy Bond, LAUNDRY DAY, and This Is Lorelei, with Veronika Slowikowska as the evening’s host.

Celebrate Notting Hill Carnival With Our Carnival Sounds Hub, the Ultimate Audio Destination for Caribbean Music and Culture

August 21, 2024

On August 25 and 26, an estimated 2 million attendees will flock to London for Notting Hill Carnival, a vibrant celebration of the U.K.’s Caribbean community. As one of Europe’s biggest street festivals, the annual event brings a spectacular display of costumes, colors, and sounds to the city. Revelers take to the streets for parades, food, and music, with sound systems and DJs spinning dub, reggae, soca, soulful house, and everything in between.

As part of our commitment to celebrating Caribbean culture and amplifying Black voices around the world, Spotify is proud to partner with Notting Hill Carnival for the fifth consecutive year. And this year, we’re marking the occasion with our newly launched Carnival Sounds hub on Spotify, bringing fans the opportunity to experience the music, stories, and culture they know and love in one place.

Want to discover reggae’s very best? Our Irie playlist has you covered. Craving the faster-paced, drum-heavy rhythms of soca? Look no further than Massive Soca Hits. There’s also the Carnival Sounds 2024 playlist, our popular Dancehall Official playlist, and many more.

Fans can also dive into the rich history of Notting Hill Carnival with a curated selection of podcast episodes, or explore shows like A Shot Of Soca, a London-based podcast, and The Yaadman Podcast from Jamaican creators Davaine and Tonniel. The amplification of Caribbean voices continues outside of Spotify, too, with fun conversations like this Unwritten Rules of Carnival guide, with artists Alicai Harley and Kairo Keyz and creators Indiyah Polack, Ugly Andz, and Faceinthenews.

“Notting Hill Carnival is more than just a celebration; it’s a powerful expression of Caribbean identity and a testament to the global impact of its culture,” said Safiya Lambie-Knight, Spotify’s Head of Music Partnerships, Northern Europe. “We’re excited to bring back Carnival Sounds to celebrate the rich heritage and music of Carnival and to support and elevate Caribbean artists, voices, and communities. It’s great to be able to help people to discover and engage with the culture ahead of Carnival weekend.”

Building on this year’s festivities, Spotify has also teamed up with Trippin World, a platform that empowers people to travel more consciously. Together, we’ll bring Caribbean culture to even more people around the world, celebrating its impact and importance through the eyes of Notting Hill Carnival.

Head to our Carnival Sounds hub to immerse yourself in all things Caribbean.

Keep It Light Media Joins Megaphone, and ‘Parenting Hell’ Becomes a Spotify Exclusive

November 8, 2022

a photo of the parenting hell hosts sitting against a wall with toys thrown about

Since 2015, Megaphone has been at the forefront of innovation as one of the world’s leading podcast publishing platforms. Now, Spotify’s Megaphone is expanding with the addition of podcast network Keep it Light Media. 

This partnership means that the podcast network, home to popular shows like Alan Carr’s ‘Life’s A Beach’ and Wolf and Owl, will have its podcasts hosted on Megaphone, and distributed on and off Spotify. Its shows will become part of the Spotify Audience Network, our audio-first advertising marketplace that allows advertisers of all sizes to connect with listeners across a broad range of content on and off Spotify using audience-based targeting tools.

“We are delighted that Keep It Light Media has chosen Megaphone by Spotify as its podcast platform of choice,” shared Chelsea Bradbury, Head of U.K. Publisher Partnerships for Megaphone. “With our differentiated offering for podcast publishers, we’re more than excited to be able to work with Keep It Light Media and its incredible podcast catalog to help grow its business and unlock more advertiser demand.”

Along with this new partnership, Spotify is excited to announce that the Keep It Light Media podcast Parenting Hell, from comedians Rob Beckett and Josh Widdicombe, will become exclusive to Spotify. The show has resonated with listeners, amassing more than 55 million downloads since its launch in 2020. Episodes find Rob and Josh offering funny, relatable takes on their misadventures in parenting. “The best thing about podcasts for comedy is that it’s far more personal and far more immediate than television or radio or all these other things,” explained Josh. “And that’s because you’re actively deciding to put it on, and it feels like a personal experience with the people [hosting].” 

With this new partnership, Parenting Hell will be shared with the millions of listeners who come to Spotify for their podcasts. “Spotify has studios we can use in town, which is really helpful, rather than rickety offices that we do in other jobs,” said Rob. “So it’s enabled us to prioritize it and make sure that it comes out every Friday, every Tuesday, without fail. Plus, it’s free and there’s no paywall. So that really excited us about joining up.”

Check out the latest episode of Parenting Hell below. 

Spotify Partners With Bresh, the Acclaimed Gen Z Trend Party

July 29, 2022

Bresh in pink tesxt on a fuzzy looking pink background

No matter your typical go-to genre, there’s some music that simply makes you want to dance. An emphasis on genre fluidity and variation—alongside a desire for diversity, tolerance, brightness, and freedom—is the concept behind Bresh, a dance party that began in Argentina six years ago and quickly became a global phenomenon. The meeting place for artists, actors, and prominent Gen Z personalities is, in short, a vibe—and Bresh is now a popular dance party in more than 90 cities and 12 countries around the world. 

During the pandemic, thousands of people tuned into Bresh’s livestreams to have a good time from home. Now IRL once again, the party has joined forces with Spotify as its official streaming partner so that Latin American users can enjoy the full experience on their smartphones long after the lights have been switched back on and participants have gone home.

 

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This union will enable the promotion of Bresh’s  official playlists on Spotify, “Hitazo Tras Hitazo,” which contains more than 40 hours of the most-listened-to and most-danced-to songs. Plus, through this partnership, we’re also committing to fostering momentum for both recognized and emerging artists and DJs associated with the party. 

Bresh and Spotify share a similar goal: to provide young people with the best audio and the music they love, in one place. The alliance of Bresh and Spotify in Latin America will allow the party to continue to expand in the region, connecting young people from Mexico, Colombia, and Argentina with the values that represent them, such as multiculturalism and belonging.

The most beautiful (and popular) party in the world is now accompanied by the world’s leading audio platform. Together, we’ll work toward our mission of making Bresh a meeting place for all young people united in a shared language of multigenre fluidity, and of course, dancing.

Spotify Island Brings New Experiences for Fans and Artists to Roblox

May 3, 2022

a luscious green land with flowers and plants depicts Spotify Island on Roblox. The singer SUNMI is on a giant screen on the island.

Roblox fans, pack your bags—Spotify is entering your world. Today, we are introducing Spotify Island, a paradise of sound where fans and artists from all over the world can hang out and explore a wonderland of sounds, quests, and exclusive merch. 

Spotify is the first music-streaming brand to have a presence on Roblox, a virtual universe where users can create and play games and share experiences with friends. Through this interactive world, we’re creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch. Spotify Island is an audio oasis that has it all. 

Roblox users can mingle with artists, complete interactive quests, and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap. The island will have other musical Easter eggs at every turn for eagle-eyed users to discover. Users can even climb to the top of “The Charts” by collecting points.

Spotify and Google Announce User Choice Billing

March 23, 2022

Today, we are excited to announce a new chapter in our partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers.  

Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play Billing. For the first time, these two options will live side by side in the app. This will give everyone the freedom to subscribe and make purchases using the payment option of their choice directly in the Spotify app. Spotify will continue to freely communicate with users about our Premium subscription service, promote discounts and promotions, and give listeners on our Free tier the ability to convert to Premium directly in the app. 

Over the coming months, Spotify will work with Google’s product and engineering teams to build this new experience, and we’ll roll out in countries around the world. Working together, the companies will test and learn, jointly exploring product innovations across the Android platform. We anticipate launching the first iteration of User Choice Billing later this year.  

Spotify has been publicly advocating for platform fairness and expanded payment options, among other things, because fair and open platforms enable better consumer experiences and allow developers to grow and thrive—when this happens everyone wins.

Alex Norström, Chief Freemium Business Officer, commented, “Spotify is on a years-long journey to ensure app developers have the freedom to innovate and compete on a level playing field. We’re excited to be partnering with Google to explore this approach to payment choice and opportunities for developers, users, and the entire internet ecosystem. We hope the work we’ll do together blazes a path that will benefit the rest of the industry.” 

“Android has always been about openness and user choice,” said Sameer Samat, Vice President, Product Management at Google. “This step is an important milestone for mobile app stores and I can’t imagine a better first partner than Spotify. They value choice as much as we do and understand the importance and continued investment in Android and Play to the health of the entire ecosystem. This is an exciting first step and we look forward to adding new partners and learning how this model could be expanded across the platform.”

Spotify Pakistan Partnered With ‘Coke Studio’ This Season To Amplify Artists in the Region and Beyond

March 23, 2022

When Spotify launched in Pakistan at the start of 2021, we instantly encountered the presence of a fellow powerhouse in music and media: Coke Studio. Since the television show’s premiere in 2008, it has become the longest-running music franchise in Pakistan. Coke Studio’s unique format features in-studio collaborations with both music legends and industry newcomers. And since Coke Studio was already a household name across the South Asian diaspora, both Spotify and Coca-Cola Pakistan (which produces the show) saw that partnering up for Season 14 had the potential to bring generations of Pakistani music to an even larger audience around the world. 

“While Coke Studio has been producing music for years, it presented a new vision for 2022, which matched Spotify’s mission to unlock the massive potential of creators and music across Pakistan,” said Khan FM, Head of Artist and Label Partnerships in Pakistan. “At Spotify, we’re proud of our global reach in music, so it made absolute sense for the ‘Sound of the Nation’—Coke Studio’s tagline—to be heard all around the world.” 

This season, Coke Studio introduced fans to 13 new songs with contributions from more than 30 artists. And following this week’s season finale, they can all be found on Spotify’s Coke Studio: Pakistan hub.

Beyond the new tracks from Season 14, Coke Studio: Pakistan also gives fans access to all the hits from previous seasons. And listeners who want to dig deeper into the Coke Studio discography can find curated playlists like This is: Coke Studio Pakistan, Women of: Coke Studio Pakistan, Best of: Coke Studio Fusion, Best of: Coke Studio Sufi, Best of: Coke Studio Pakistan, and more. The hub is a destination for artists to share their music with Spotify’s 406 million listeners, many of whom can be found in the U.S., the U.K., Bangladesh, Sri Lanka, India, Japan, the United Arab Emirates, and Saudi Arabia.

For the Record got to speak with Khan to learn about Spotify’s vision for music in Pakistan and what it was like to bring this Coke Studio partnership to life.

How would you describe Coke Studio‘s influence on the music market in Pakistan?

Coke Studio paved the way for music to remain consistent in Pakistan. It allowed Pakistanis to look forward to new music and stay connected with their favorite artists. The program itself has not only created immense pride in Pakistan, but it has also become a representation of South Asian music and culture. With the success of Coke Studio in Pakistan, several other markets like India, the Middle East and North Africa, and the Philippines have tried to activate their own versions of Coke Studio—the latest being in Bangladesh—proving it to be a very influential approach. 

How does a platform like Spotify help elevate the listening experience for fans of Coke Studio? 

Other than allowing fans all over the world to listen to Coke Studio’s latest music on Spotify, we enhanced the experience by creating exclusive content with the artists, which was released exclusively on Spotify Pakistan’s social media accounts. Moreover, we held three exclusive prerelease listening sessions with the creators and artists for the die-hard fans and senior members of the press, which had never been done before in Pakistan. 

What insights did you gain throughout Season 14 and after it had wrapped up? 

The biggest learning for us is to always have clear objectives from the beginning. We both knew this collaboration would have various challenges, but both parties had one very clear objective: amplify Pakistani music and represent it in the absolute best way possible. This objective became more of a passion point and therefore allowed us to work efficiently to ensure that all teams were aligned, that all artists were excited about the partnership, and that listeners all over the world would experience Pakistani culture unlike ever before. 

What is your goal when seeking out partnerships with brands? 

When collaborating with brands, one of my most important goals is to be able to select brands that match our values. Almost every brand out there is trying their best to succeed and roll out a plethora of activations. It’s important to understand the objectives of a successful brand collaboration. This will set the right tone and help us work toward a shared goal. In this case, it was the presentation of Pakistani artists and music to a global audience while highlighting the amplification of Gen-Z artists. 

What emerging-established artist duos were you most excited to bring together this season? 

For 2022, the most exciting duo was for the first single, “Tu Jhoom,” which brought together the living legend Abida Parveen with Naseebo Lal. The song resonated across South Asia and eventually the world, becoming one of the most sought-after releases from Coke Studio. 

A fan-favorite would be Ali Sethi’s “Pasoori,” which not only introduced the audiences to a new artist—Shae Gill—but also became one of the most-streamed tracks on Spotify’s global charts. Lastly, another favorite would be “Mehram,” a slow ballad of sorts that brings together Asfar Hussain (lead vocalist from the band Bayaan) and two-time Grammy nominee Arooj Aftab, who is also the EQUAL Ambassador of the Month for Spotify Pakistan this March.

Excited about Spotify’s partnership with Coke Studio? Check out the Coke Studio: Pakistan destination on Spotify to discover all of this season’s singles and more.