Tag: product launch

Spotify Introduz Novos Controles de Vídeo para Ouvintes

April 9, 2026

O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas não querem apenas mais formas de passar o tempo — elas querem que esse tempo seja bem aproveitado. Por isso, de Taste Profile a Prompted Playlist, passado pela expansão de contas gerenciadas até os Smart Filters, estamos oferecendo mais controle sobre a experiência de escuta. Essa crença, de que o tempo no Spotify deve ser intencional, pessoal e recompensador, está no centro de como construímos nossos produtos.

Os ouvintes do Spotify concordam, e essa sensação de controle se traduz diretamente em valor. Segundo uma pesquisa da Burson com 8.400 respondentes em 19 mercados (27 de agosto a 3 de outubro de 2025), 93% dos usuários do Spotify se animam com funcionalidades que oferecem mais controle, e 92% dizem que o Spotify os aproxima do que amam. Entre os mais jovens, a Edison Research aponta que 86% da Geração Z escuta música ou podcasts para melhorar o humor. Em um mundo de consumo passivo, o Spotify oferece algo diferente: uma experiência mais intencional, que as pessoas podem moldar ativamente em torno do que gostam.

É por isso que trabalhamos intensamente em novos controles de vídeo que permitem aos usuários personalizar melhor seu tempo no Spotify, seja mantendo uma experiência focada em áudio ou adicionando uma camada mais rica com vídeo.

A partir de hoje, o Spotify amplia globalmente os controles de vídeo no plano Família. Administradores passam a poder ativar ou desativar vídeos para qualquer membro nas configurações da assinatura. Antes restrito a contas de menores de 13 anos (ou equivalente local), o recurso agora se estende a todo o plano Família.

Também estamos introduzindo novas configurações para que todos os usuários Premium e também usuários do plano gratuito possam controlar como o vídeo aparece no aplicativo. Essa atualização começará a ser disponibilizada globalmente ainda este mês. Isso garante que todos os ouvintes, desde indivíduos até famílias, possam moldar uma experiência que lhes seja adequada.

Para acessar os controles de vídeo, basta ir em Configurações e privacidade > Conteúdo e tela, onde será possível ativar ou desativar a reprodução em loop de imagens ou vídeos do Canvas para músicas ou podcasts.. As preferências escolhidas serão aplicadas em todos os dispositivos — celular, desktop, web ou TV. Anúncios em vídeo e alguns elementos visuais em anúncios de áudio continuarão sendo exibidos. Seja você fã de uma experiência visual ou apenas de áudio, o Spotify se adapta a você.

Agora, os ouvintes podem escolher exatamente como querem interagir com vídeos que complementam músicas e podcasts. Controle muda tudo: o tempo deixa de parecer desperdiçado e passa a ser seu. E temos mais novidades a caminho para que o Spotify continue sendo um lugar onde as pessoas adoram descobrir novos artistas, criadores e autores.

Temos mais recursos incríveis em desenvolvimento, para que o Spotify continue sendo um lugar onde as pessoas adoram passar o tempo descobrindo seus novos artistas, criadores ou autores favoritos. Enquanto isso, você pode ouvir ou assistir ao nosso co-CEO, Gustav Söderström, compartilhar mais sobre como e por que construímos de forma intencional.

Get Festival-Ready With These 4 Spotify Features

April 9, 2026

Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists live. And there’s no better place to start than Spotify, where playlist creation picks up each April as listeners build their festival soundtracks. In total, users have created nearly 340,000 playlists for those back-to-back weekends in the California desert.

Here are four Spotify features to help you make the most of festival season.

See how artists across the lineup are connected

Did you know that Sabrina Carpenter and Justin Bieber are linked through producer Ian Kirkpatrick? Or that KAROL G and Turnstile are connected via Snoop Dogg and producer Mike Elizondo?

With SongDNA, you can explore the creative threads linking acts from this year’s lineups. For supported tracks, just tap the SongDNA card in the Now Playing view to reveal the network of writers, producers, and samples behind them. It’s an interactive way to trace an artist’s creative lineage and dive deeper into the music you love.

SongDNA is currently rolling out in beta to Premium users globally on iOS and Android.

Get the pre-show playlist going with friends

The pre-festival hype is a group activity, and your playlist should be too. With Collaborative Playlists, you and your friends can all contribute to one shared soundtrack for the road trip or pre-show hang.

After everyone’s added their picks, Premium users can take it further by customizing the transitions between tracks. Tap “Mix” in the toolbar and use “Auto” for an instant blend, or fine-tune it manually. For an even smoother flow, try Smart Reorder, which instantly rearranges the playlist by BPM and key.

Discover your must-see acts with a personalized playlist

Looking to dial in your festival sound? With Prompted Playlist, you can describe exactly what you’re in the mood for, and Spotify will generate a personalized mix. It draws on your listening history and real-time information like trends and charts, helping surface artists you already love, along with new ones worth catching.

As you’re getting ready for the weekend, try something like: “Make me a playlist for festival season featuring artists on the 2026 lineups. Focus on artists I love, mixed with new ones I can’t miss.” You can also set your playlist to refresh daily or weekly so it evolves with you—make sure notifications are turned on to check out the latest updates.

This feature is available in beta for Premium users in the U.S., Canada, U.K., Ireland, Australia, New Zealand, and Sweden. Tap “Create” and select Prompted Playlist to get started.

Keep the music going, even off the grid

Service can be spotty when you’re on the way to the festival, between sets, or heading home after a long day. Available to Premium users globally, Offline Backup automatically saves your recently streamed tracks in a playlist, no downloads required. You can also filter it by mood or genre to match the vibe.

 

With the right prep, you’re all set for a season of unforgettable live music. Just make sure your Spotify app is up to date so you can access all the latest features and get the most out of the experience.

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

April 7, 2026

Starting today, Prompted Playlist is expanding beyond music to now include podcasts. Launched earlier this year in beta, this feature lets you steer the algorithm by creating playlists based on your listening history and real-time signals on Spotify, including trends and charts, so the playlist reflects both your tastes and what’s happening in the world around you.

Rolling out in English to Premium users in the U.S., Canada, U.K., Ireland, Australia, New Zealand, and Sweden, Prompted Playlist (beta) can now help listeners discover new shows, go deep on a specific topic, or build a curated lineup to match their mood.

“Podcast fans are always looking for their next great listen,” said Lizzy Hale, Spotify’s Global Head of Podcast Editorial. “Prompted Playlist makes discovery feel effortless and personal. For creators, it unlocks powerful new opportunities for discovery, bringing both back catalog and new episodes to audiences who are actively signaling what they want to hear.” 

You can edit your prompt or start over at any time. You can also set your playlist to update daily or weekly so it always feels fresh. Episodes and chapters in the playlist include a short note about why it landed in your mix, helping you understand the connection. 

 

More than 34 million podcasts are discovered for the first time every week on Spotify. Now that Prompted Playlist includes podcasts, we’re making it easier to find episodes that match your unique mood, interests, and curiosities.

Start exploring podcasts with Prompted Playlist

You may see Prompted Playlists on your Home screen created by Spotify’s culture experts. They’ve designed a mix of prompts that generate podcast lineups you can easily customize.

You can also tap “Create” and select Prompted Playlist to get started. Not sure where to begin? Check out some of our suggestions below. 

To explore big ideas in science and innovation

Prompt: Build me a podcast playlist all about science and innovation. Include big discoveries, weird breakthroughs, and things I had no idea I needed to know about.

To catch up on the latest pop culture 

Prompt: Create a podcast playlist with the biggest entertainment news from the past few days. Include all things music, film, fashion, and major cultural moments.

To get lost in a true crime mystery

Prompt: Make a playlist of true crime investigations you think I’d be interested in. Add highly rated series with lots of twists and turns.

As we continue to expand Prompted Playlist in this beta phase, some aspects of the experience may evolve. Usage limits are in place, and these may also change as we test and learn from listener feedback. Any scheduled updates to your Prompted Playlists will also be subject to these usage limits.

Meet SongDNA, a New Beta Feature That Reveals the Creative Connections Behind Your Favorite Tracks

March 24, 2026

Behind every great song is a complex web of people, stories, and inspirations that span genres and decades. Today, we’re bringing those relationships to the forefront of the listening experience by revealing the intricate network of people and creative connections behind the music you love. 

Now rolling out to Premium users globally, SongDNA is our new, immersive music experience that’s built right into the Now Playing view. By simply tapping the SongDNA card, you can explore the writers, producers, and collaborators behind a song, see samples and interpolations that shaped its sound, and browse the covers it inspired. But it doesn’t stop there. You can tap into any of those creators to discover the other artists they’ve worked with, then explore those collaborators in turn. It’s an interactive way to follow the connections between tracks and see how artists, eras, and genres intersect, giving you a deeper understanding of how what you’re listening to came together.

Here’s how it works:

    1. While listening to a song in the Spotify mobile app, open the Now Playing view.
    2. Scroll down to find the SongDNA card on supported tracks.
    3. Tap in to see the song’s collaborators, samples, interpolations, and covers, and then follow the links to discovery.  

Empowering the creative community

For artists and the wider creative community of songwriters, producers, composers, and engineers, SongDNA offers a new way for fans to engage with their work by putting collaborations and influences front and center.

The connections you see in SongDNA are powered by a combination of information we receive from artists and their teams, supplemented by community-sourced data. As we continue to evolve this experience in beta, eligible artist and label teams can review and manage the components of SongDNA in Spotify for Artists, ensuring they have a direct hand in how their musical story is told.

“SongDNA is designed to make a song’s creative lineage more transparent so fans can easily explore the people and influences behind the music they love,” said Jacqueline Ankner, Spotify’s Head of Songwriter & Publisher Partnerships. “By bringing collaborators, samples, and covers together in one place, we’re making it easier for fans to discover new music and see how songs connect and come to life—while giving songwriters, producers, and rightsholders meaningful recognition for the role they play in creating it.”

A new dimension of discovery

SongDNA complements existing features like About the Song to give listeners a deeper understanding of the music they love. Where About the Song helps you understand the story behind a specific track, SongDNA turns a song into an immersive, exploratory experience:a world fans can step into.

SongDNA is another way we’re bringing fans closer to the artists they love while ensuring that everyone who works on a song gets the recognition they deserve. The feature is now rolling out in beta for Premium users globally on iOS and Android mobile devices, and will become broadly available to all Premium users throughout April.

A New Era of Personalization: Shape Your Taste Profile on Spotify

March 13, 2026

Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we’re taking that even further by giving you more visibility and control over how your taste shapes your experience.

On stage at SXSW, our Co-CEO Gustav Söderström announced our next evolution in this space: the ability to review and directly shape your Taste Profile. This new beta feature will begin rolling out to Premium listeners in New Zealand in the coming weeks.

 

Taste Profile lets you see how Spotify understands your taste and shape it yourself, giving you the ability to steer what you see on the Spotify homepage. It brings together what you listen to across music, podcasts, and audiobooks, from the artists and genres you love to the habits that define your day. You might see that you’re starting to explore ’90s alternative rock, or gravitating toward hip-hop with distinctive influences.

If something doesn’t feel quite right, you can tell us by flagging when your profile misses the mark—asking for more or less of a certain vibe, or simply sharing what you’re in the mood for. Your input helps determine what gets prioritized, what gets dialed back, and what you discover next on the Spotify homepage.

Beyond listening patterns, Taste Profile is designed to capture new dimensions of your taste, like your current interests and habits. Maybe you’re training for a marathon and want more upbeat tracks for morning workouts, or maybe you like to listen to news podcasts during your weekday commute. These signals allow for even deeper personalization. You can shape your Taste Profile as much as you’d like, or leave it and enjoy Spotify as usual. 

This is the next step in our vision to make personalization more transparent, responsive, and truly yours. It joins our latest beta launch, Prompted Playlist, which lets you steer the algorithm by creating playlists that tap into your full listening history or anything else you’re in the mood for. As we continue building the future of Spotify, we’re excited to help you shape an experience that grows and evolves alongside you.

Find Your Next Great Listen With Spotify’s New Audiobook Charts

February 27, 2026

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what’s popular and trending on Spotify.

Similar to our Music and Podcast Charts, Audiobook Charts will be updated weekly, spotlighting the Top Audiobooks overall and by genre. The rankings are based on listening behavior and engagement on Spotify.

How to access the charts

Audiobook Charts for the U.S. and U.K. are now accessible to Free and Premium users within the Audiobooks hub. In the Spotify app, tap Search and select the “Audiobooks” tile to enter the hub. From there, scroll down to the “Dive deeper” shelf to find the charts.

Helping more stories find their audiences

This launch is designed to benefit the entire audiobook ecosystem. For book lovers, charts provide a trusted guide to the titles people are listening to right now. For authors and the publishing industry, they create opportunities for books to be discovered, helping stories reach new audiences and build lasting fandom.

“As we’ve proven with Music and Podcasts Charts, when content is easier to access, discover, and enjoy, the demand grows,” said Duncan Bruce, Spotify’s Director of Audiobook Partnerships and Licensing. “We are delighted to now bring that to audiobooks, to help provide even more ways for users, publishers, and authors to discover what’s trending on Spotify, and make books more connected with culture in real time.”

This is the latest step in our continued investment in audiobooks, coming on the heels of innovative features like Page Match, which lets you sync your place between a print or e‑book and the audiobook version, and Recaps, short audio summaries designed to catch you up on the portion of the audiobook you’ve already heard.

Ready to start exploring? Check out the Audiobook Charts for the U.S. and U.K. now on Spotify.

Level Up Your Playlists’ Transitions With Smart Reorder

February 25, 2026

It’s never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premium users the ability to create seamless transitions between tracks. Since launch, Premium users around the world have streamed over 220 million hours of their mixed playlists.

Now, mixing great transitions is even smoother with Smart Reorder. With one tap, this upgrade gives Premium users an easy way to rearrange mixed playlists with BPM and key. This helps your tracks flow even more seamlessly, never missing a beat.

How does it work? It’s simple:

    1. Tap Mix on one of your playlists and then tap Edit to find Smart Reorder.
    2. Tracks are now reordered with BPM and key so that your transitions sound better.

For some inspiration, head to the Mixed By hub on Spotify for new playlists from artists including John Summit, Becky G, Normani, Beéle, Mike Shinoda + Joe Hahn of Linkin Park, Odeal, GroovyRoom, and monte booker.

How to Use Page Match to Seamlessly Switch Between a Book and Its Audiobook on Spotify

February 5, 2026

Today, Spotify announced two new updates to give book lovers a more personalized and flexible way to enjoy stories: the ability to purchase physical books via a partnership with Bookshop.org and our new Page Match feature. Here, we’re diving deeper into how you can use Page Match to bridge physical and audio reading.

This first-of-its-kind feature lets you switch between a print book or e-book and its audiobook counterpart with a quick scan of your mobile phone camera. It’s designed to help books adapt to your schedule, not the other way around, turning more moments throughout the day into opportunities to stay engaged with a great story.

How it works

Page Match is currently rolling out and will be available on most English-language titles by the end of February for all Spotify audiobook listeners on iOS and Android.

    • Premium subscribers and Audiobooks+ plan members can use the feature with their monthly allocation of audiobook listening hours.
    • Free users can use it with individual audiobooks they’ve purchased through Spotify.

To get started with Page Match on supported titles, just make sure your Spotify app is updated.

From book to audiobook

When you’re so engrossed in a story that you don’t want to put your book or e-reader down, Page Match lets you continue listening right where you left off reading.

    1. For supported titles, find the audiobook in the Spotify mobile app and tap the Page Match button.
    2. Press Scan to listen.
    3. Allow camera access in the app and simply scan the page you’re currently reading.
    4. Spotify will match the page to the corresponding moment in the audiobook and give you the option to Play from here or Save for later. 
    5. If the page can’t be matched, the app will prompt you to try again.

If the title has audiobook Recaps enabled (you’ll see a Recap button), Page Match and Recaps are available to work together. Recaps offer short audio summaries tailored to your most recent listening point to give you a refresher on the story so far.

From audiobook to book

When you want to switch from listening to reading, the process is just as easy.

    1. Open the audiobook in the Spotify mobile app and tap the Page Match button.
    2. Select Scan to read.
    3. Scan any page in your book or e-reader so Spotify can orient itself.
    4. Spotify will then guide you to the correct spot based on where you stopped listening, telling you whether to flip forward or backward to find the exact passage where you should resume reading.

By removing the friction between reading and listening, Page Match is the latest way Spotify is reimagining the book experience—helping you stay lost in a story, no matter how or when you choose to engage.

Spotify Partners With Bookshop.org and Debuts Page Match Feature to Bridge Physical, E-book, and Audio Formats

February 5, 2026

Since bringing audiobooks to Spotify in 2022, we’ve helped listeners discover thousands of new favorite titles and authors while driving growth in the publishing industry. Today, we’re turning the page with two new updates that will give book lovers an even more personalized and flexible way to enjoy stories on Spotify.

First, we’re announcing a partnership with Bookshop.org, allowing users to purchase physical books through the Spotify app. We’re also introducing Page Match, a first-of-its-kind feature that lets readers seamlessly switch between the printed (or e-book) and audiobook versions of a title.

“We believe the future of reading or listening needs to be flexible and fit more seamlessly into people’s lives,” said Owen Smith, Spotify’s Global Head of Audiobooks. “Since launching Audiobooks in Premium, we’ve seen that when books are easier to discover and enjoy, demand grows, making Spotify a real growth engine for the publishing industry and changing how people find their next great read. Now we’re extending Spotify’s discovery and engagement strengths across both audio and physical formats, so authors can build deeper connections with their audiences and books can follow readers wherever they go.”

Shop Bookshop on Spotify

Physical books remain the go-to format for most readers, accounting for nearly 73% of trade publishing revenue last year. To support how people read, we want to make it easier to engage with titles in whichever format works best.

Launching later this spring, Spotify users in the U.S. and U.K. will be able to purchase physical books via the Spotify app through Bookshop.org, an organization that connects readers to independent bookshops. This partnership is designed to connect discovery on Spotify with physical ownership, making it easier for readers to move from finding a book they’re interested in to enjoying it in the format that feels right. Purchases made on Spotify will directly support those bookshops and the authors who brought that story to life.

“We are excited to see the impact Spotify’s scale will have for local bookstores,” said Andy Hunter, Founder and CEO of Bookshop.org. “By meeting readers where they are and linking to Bookshop.org, Spotify is financially supporting indie booksellers with each purchase.”

Introducing Page Match

We believe that when you find a book that has you completely hooked, you shouldn’t have to put it down. Instead of stopping or losing momentum when you need to hop in the car or go for a run, now you can keep the story going. Page Match is an industry-first feature that lets you move between physical books or e-books and their audiobook counterparts with just a quick scan.

“This is the most exciting development in reading technology I’ve heard about in years because it will get more people reading and listening to books,” said author Harlan Coben.

Available to audiobook listeners on iOS and Android on most English-language titles by the end of February, Page Match ensures your book picks up right where you left off, whether you’re turning pages or pressing play.

Here’s how it works:

    1. Open the Spotify mobile app and find the title you’re reading.
    2. Tap the Page Match button. 
    3. Use your camera to scan a page in your physical book.
    4. Spotify finds your spot in the audiobook.
    5. Ready to return to print? Scan again to find the right place in the text.

Page Match builds on the successful beta launch of Recaps last year. It’s the latest way Spotify is reimagining the reading experience to bring readers back into stories and help them stay with books longer.

We see the future of reading as one that’s personalized, flexible, and built to move fluidly across formats and moments. Together, these updates will make it easier for hundreds of millions of Spotify users to discover books and enjoy them in any way they choose. For authors and publishers, it’s a new opportunity to reach new audiences while deepening connections across audio and print.

Find your next great read in the Audiobooks hub on Spotify.

Get More From Lyrics on Spotify With These 3 Upgrades

February 4, 2026

Lyrics are one of Spotify’s most popular features, giving fans a richer way to experience the music and artists they love. They’re viewed hundreds of millions of times each day, as listeners return again and again to follow the words in real time. Today, we’re excited to share three upgrades that make it easier to understand and stay close to the lyrics of your favorite songs.

Read the lyrics in your language

Since launching in 2022, lyric translations have continued to expand to meet listener demand. After reaching more than 25 markets last year, we’re now making translations available worldwide, so more fans can unlock the meaning of songs across different languages. 

For tracks with translations available, tap the translate icon on the lyrics card to view the translation underneath the original lyrics. Translations will appear based on your device’s language, and you can easily switch back to the original lyrics at any time.

Available around the world for Free and Premium users.

Follow along from anywhere

Now, when you download your favorite tracks for offline listening, the lyrics will automatically be saved too. So whether you’re underground on your commute or flying at 30,000 feet, the words stay within reach, no service required.

Offline lyrics are rolling out around the world for Premium users.

See lyrics front and center

With lyric previews, the words now appear directly beneath the album artwork or short Canvas clip as a song plays. Early testing suggests this new layout makes it easier to engage with lyrics and can help listeners return to songs they discovered. You can still share your favorite lines directly to social platforms from the Now Playing view.

Lyric previews are rolling out globally for Free and Premium users on mobile (iOS and Android) and tablet. You can turn previews off at any time by tapping the three-dot menu and selecting “Lyrics Off.”

We believe that getting closer to the words helps you get closer to your favorite artists and their music. These updates are designed to make that connection easier and more seamless than ever.

Introducing Listening Activity and Request to Jam in Messages on Spotify

January 7, 2026

We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messages last year, we gave users a place to do that right in the app. Since then, almost 40 million users have sent nearly 340 million messages, showing that listeners are excited to share what they’re streaming.  

Today, we’re building on that experience with two new Messages features: Listening activity and Request to Jam. Listening activity gives users a real-time look at what music their friends and family are listening to, while Request to Jam makes it easy to quickly turn those moments into shared listening sessions.

Take a look…

Listening activity 

Listening activity is an opt-in feature that allows you to display what music you’re currently listening to within Messages in real time. If you’re not actively listening, your most recently played song will be displayed instead. It’s visible only to friends and family you have already connected with on Messages, and you can see others’ activity even if you haven’t turned your own activity on, as long as they’ve opted in.

Here’s how it works:

    • Users can turn on listening activity via Privacy and social settings, accessible through the side drawer next to the “View profile” button. 
    • Once enabled, activity appears in the chat row of the side drawer and at the top of Messages chats.
    • If a user taps on their friend or family member’s listening activity, they’ll be able to add tracks to their library, start playback, open the track’s context menu, or react with one of six standard emojis.

Listening activity is only shared with people you’ve already messaged on Spotify, and you’re always in control—only the contacts you choose can see your activity, and you can turn it off at any time.

Request to Jam

To complement listening activity, we’re making it easier to turn musical moments into shared experiences with Request to Jam, a new way for users to invite friends or family they’re connected with in Messages into a live listening session.

Our Jam feature has been growing in popularity, with daily active users more than doubling year over year. With Jam, users can listen from anywhere—but it can be hard to know when your friends are available to listen together when you’re apart. Now, users can see when someone is already listening, join them, and even message in sync while listening so they can talk about what’s playing and what’s up next.

Here’s how it works:

    • From a Messages chat, Premium users can tap Jam in the top right corner to send a request for a remote Jam. 
    • Your friend will receive the request and can either accept or decline.
    • If accepted, the recipient becomes the host of the Jam session. From there, both participants in the Jam can add tracks to a shared queue and listen together.

These new updates make it easier for users to enjoy music together while making discovery and expression even more seamless.

Spotify Expands Music Videos in Beta to Premium Users in the US and Canada

December 9, 2025

images of artists and music videos across a dark green background.

For decades, music videos have done more than just accompany a song; they’ve shaped style, started conversations, and helped us fall in love with our favorite artists. Now, music videos in beta are rolling out to Premium users in the U.S. and Canada, bringing fans even closer to the music they love.

This expansion gives millions more listeners access to a catalog of official music videos, from studio versions to live performances and covers. The initial video catalog is limited for now while the feature is in beta, but stay tuned as availability will grow quickly over the coming months.

When we introduced music videos in beta to nearly 100 markets last year, we saw how video can elevate the listening experience—and users agree. A recent Burson survey* found that more than 70% of users say more video content would enhance their experience on Spotify.

Music videos join a suite of features like Countdown Pages, Canvas, and Clips that help artists connect with their fans on Spotify. Artists and their teams can learn more on our brand-new music videos landing page on the Spotify for Artists site. And with this launch, fans can continue experiencing the full world of an artist, beyond just their sound.

How to watch music videos on Spotify

With this rollout, Premium users in the U.S. and Canada can begin exploring an initially limited catalog of music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Carín León.

Here’s how it works:

    • Premium subscribers in our beta markets can open Spotify on their TV, desktop, iOS, and Android device, select a supported track, and tap “Switch to video.”
    • The music video will start playing right where the song left off. To return to background listening, simply press “Switch to audio.”
    • For a full-screen experience on mobile, turn your device to landscape mode.

 

To find additional music videos—including live and cover videos—scroll down to explore Related Music Videos, or go to an artist’s profile and look under the Music tab. You can also watch by genre and era via playlists like 90s Video Hits, Hip-Hop Throwbacks, and Latin Party Hits. Music videos will be available to all Premium subscribers in the U.S. and Canada by the end of the month.

Music videos are a proven way to help build fandom. After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry. We’ve seen that when fans discover a track with a music video on Spotify, they’re 34% more likely to stream it again and 24% more likely to save or share it in the following week. This is especially true for super listeners, who go on to actively stream the artist 85% more in the next month, on average.

*According to a survey by Burson conducted with 8,400 respondents across 19 markets around the world between August 27-October 3, 2025.

*Update as of December 10: Music videos in beta are now available for all Premium users in the U.S. and Canada.