Tag: romantic

Spotify’s New Interactive Experience Helps Latin Music Fans Find Their Flow

May 24, 2023

Green background with the text "Find your flow" in the center

It’s hardly hyperbole to say that Latin music has taken over the globe: Latin music streams on Spotify have increased by almost 170% in the last five years. From reggaetón to trap to hip-hop, Latin urbano music has found its place as a favorite among listeners, especially Gen Z. 

To celebrate and recognize the varied genres and musical styles within Latin urbano music, we’re launching a new experience, Find Your Flow, or Descubre Tu Flow, that gives fans bespoke playlists tailored to their musical tastes. The new interactive in-app experience will help listeners discover which Latin music styles best define them. 

How To Find Your Flow

When you enter the experience, you’ll be asked three questions about your tastes. We’ll combine your answers with your listening habits to determine your unique flow. 

The flows are defined by eight different personas. They are: 

  • Bichota: You are empowered and ready to dance. Your identity is strong. It’s not just a trend; it’s a lifestyle.
  • Perreadorx: The party is calling you, and you can’t miss it. You are adventurous, and the night is your favorite time of the day. Can you guess why?
  • Leyenda: You have a thing for classics; you start the perreo with “Gasolina.” You are always ready to play your anthems to become the soul of the party.
  • Romantic: Dedicating songs is your way of writing poems. You show your love with a verse, and as a true romantic, every lyric melts your heart.
  • Pegao: Your content is the most viral on social media. You know all the trends and dances. Singing with flow is your passion. You don’t miss a beat and are always on top of what’s cool.
  • Bellacx: The streets taught you everything you know about music. Your neighborhood always had the best beats to dance, twerk, and rhyme to.
  • Tóxico: You live your relationships through music, so you need an anthem for every aspect of your romantic life: breakups, infidelity, and jealousy.
  • Rookie: Your flow is not urban, but if you put your heart into it, you can get the party going.

Ready to find your perfect flow? 

  1. Head over to https://spotify.com/descubretuflow.
  2. Answer the three-question prompt.
  3. Based on your listening habits, we’ll suggest a unique percentage mix of eight personas.
  4. Then we’ll share a personalized playlist specially curated for you based on your persona mix.
  5. Like what you learned? Easily share your personas and your flow cards with friends on social media through the share button. 

Find your perfect rhythm and flow by visiting https://spotify.com/descubretuflow.

Spotify Reveals ‘Legendary’ Top Love Song Ahead of Valentine’s Day

February 11, 2020

With more than 1.1 billion streams on Spotify to date, John Legend’s hit song, “All of Me” may just be the ultimate romantic legend. Streaming has shown that it’s the top song for lovers on Spotify, just in time for Valentine’s Day.

“I hear from so many people that they’ve used it to propose, to walk down the aisle, and to celebrate milestones,” Legend told For the Record. “Thank you all for making me a part of your most memorable moments.”

So, how do we define the top love song on Spotify? By the listeners, of course. Check out the data that shows the mind-blowing popularity of this track:

  • “All of Me” is the most-added song in love-themed playlists. Spotify listeners have created more than 75 million playlists with the word love in the title.
  • The track is also the top song choice for both men and women on playlists titled “Valentine’s Day.”
  • “All of Me” has been added to more than 29 million playlists.
  • Since its release in 2013, streams of the track have spiked by at least 50% every year on Valentine’s Day (the most notable spike was in 2017 with an 85% increase in streams).

“The impact of ‘All of Me’ continues to amaze and inspire me,” Legend said. “I’m so honored to know we created something that has meant so much to so many people. I wrote this song to express how I felt to the woman I love as we were about to commit to a lifetime together. But often the best songs are able to express something in a way that is both personal and universal. I’m grateful to know that lovers around the world have connected with this song and made it their own.”

Spotify fans simply can’t get enough of People’s 2019 “Sexiest Man Alive” and his new single, “Conversations in the Dark,” which has already seen more than 10 million streams on Spotify since its release last month. And according to John, the track has wife Chrissy Teigen’s stamp of approval: “Chrissy has even said it’s her favorite song of mine since ‘All of Me,’ and that’s pretty high praise from her!”

“‘Conversations’ is about those little intimate, magical moments that loved ones share and the commitment to protect each other’s heart,” Legend added. “I’m excited to see the journey that this song will take. It has only been out for a few weeks, but I’ve already seen so many passionate, emotional reactions to ‘Conversations in the Dark.’” 

And clearly music makes for the best romantic gift on Valentine’s Day. We’ve seen a growing trend with listeners choosing to share their Valentine’s Day playlists with their special someone on Spotify. Last year, Valentine’s Day playlists were gifted (aka shared) almost twice as much on February 14 compared to 2018. 

As for what John and Chrissy have planned this February 14, Legend has something special in the works. “Chrissy and I do have Valentine’s Day plans,” Legend said. “We’ll get away from the kids for a night, go up to Napa Valley and visit one of our favorite restaurants. I’m looking forward to it!”

If you need inspiration for what to add to your romantic playlist, look no further than Legend’s catalog on Spotify: This Is John Legend. Also check out Love Pop, Spotify’s most-followed playlist of love songs.