Tag: streaming

‘Cheer’s’ Monica Aldama and Andy Cosferent Take Us to the Mat and Behind the Music

Audiences have flipped for the Navarro College cheerleading team in Netflix’s new hit docuseries Cheer. At the heart of the show is Head Coach Monica Aldama, who prepares the team for the national title competition in Daytona, Florida through her fierce leadership. Of course, this wouldn’t be possible without Assistant Coach Andy Cosferent. The pair’s ability to inspire excellent performances while also nurturing the team through the highs and lows of life is a sight to behold and one likely to tug at your heartstrings. 

We recently caught up with Monica and Andy for an inside look at life on Cheer. Read on to hear their take on the show, the role that music plays in cheerleading, and the team’s unique practice playlist.

Cheer has proven to be a massive success. Why do you think the show has resonated with so many viewers? 

I think there’s a few different reasons. One is the fact that some of these kids have overcome obstacles and struggles in their lives, and Cheer shows that your past doesn’t define you. You can overcome it. You can be successful if you put your mind to it and if you have a strong support system.

I think another really important reason is that Cheer illustrates that it doesn’t matter what country you come from, what color skin you have, or what your sexuality may be. As long as you come together as a team in a specific environment—as long as you have each other’s back—you become a family, and you can achieve anything. Because at the end of the day, we’re all in this together. And, like most things in this world, it’s about teamwork.

Throughout Season 1, you cheer with and without music. What role does music play in your competitions and tryouts?

We love the musical aspect of cheerleading. When we get to compete with music, it’s more entertaining.

When we do tryouts, however, we don’t use music because we look specifically for skills. I think a lot of people assume it’s like the movie Bring It On, where they press play on a song and do a little routine as their tryout. But it’s not really like that.

The phrase “mat talk” is used frequently on Cheer. For those who aren’t familiar with the term, how would you define it? Is there a song that exemplifies it? 

I’d say mat talk is giving your energy 100% to someone else in order to benefit them. Maybe someone is struggling or hurting, so I will yell and be extra happy for them. The energy they get will then get them through the routine, through life, anything that they’re struggling with on that particular day.

One song that’s been on our team playlist for quite a few years now is “Get It Ready” by DJ Jubilee, and it reminds me of mat talk. It’s so fun to listen to because it makes you have an extra little bit of energy. You just can’t help but dance when that song comes on, and it just puts everyone in a better mood.

What song would you say sums up your experience filming Cheer?

We would probably have to go with “Incredible” by Céline Dion. I think that every time we go somewhere—every time we go through an interview or an appearance—people ask, “How has your experience been?” Everybody looks at each other, and we all just pretty much say incredible.

Walk us through the process behind curating the team’s Spotify playlist.

Every year, we make a playlist that we can use to get ourselves mentally prepared, inspired, or pumped up, and that’s what we used for Spotify, too. The team members made it. Every individual picked their favorite song—some are hip-hop, some EDM, some rap. Meanwhile, others picked slower songs.

When we practice, we only listen to that playlist. We put it on shuffle, and no one is allowed to skip a song, because we want everybody to have the opportunity to listen to their favorite jam. Every individual has a different way of getting motivated, and I think each song, just like each team member, has something special.

Stream the Cheer team’s exclusive practice playlist, only on Spotify.

3 Major Streaming Trends from Spotify’s First Year in India

It’s been exactly 12 months since Spotify launched in India, and my, how we’ve grown. There are now more than 6,400 Indian creators using Spotify for Artists, our platform that lets artists and their teams see who’s listening to their music and take control of their artist profile. Listeners from over 2,300 cities are tuning into more than 350 curated playlists in India—like New Music Hindi and Punjabi 101—and that’s up from 120 at launch. In honor of this anniversary, we dove into some of the trends and themes around a year’s worth of Spotify streaming in India. Here’s what we saw:

1. A lot of love for local artists

Spotify listeners in India have streamed over 130 artists each in the past year. Overall, we found that the top five most-streamed in the country are from India. Topping the list are three beloved Bollywood singers: Arijit Singh, Tanishk Bagchi, and Neha Kakkar. The age group of 35 to 44-year-olds stream Indian artists at a higher rate than any other.

Globally streamed hits are also very popular in India. The most-streamed international artist in India is Post Malone, who was also Spotify’s most-streamed global artist in 2019; BTS and Taylor Swift are popular with Indian listeners as well. The most-streamed track in India over the past year is the global smash Señorita” by Shawn Mendes and Camila Cabello, followed by Arijit Singh and Mithoon’sTujhe Kitna Chahne Lage” and Sachet Tandon and Parampara Thakur’s “Bekhayali” (both from the soundtrack to the popular Indian film “Kabir Singh”).

2. Music sets the mood

Love songs are a major part of Indian culture, which is why Spotify’s Bollywood Mush playlist is one of the top-streamed playlists among users. Interestingly, listeners in the eastern part of the country—West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Bihar, and Sikkim—have streamed the playlist the most (it seems love rises in the east!).

What’s more, during Diwali, India’s biggest religious celebration, the holiday’s themed playlists—which lean heavily on songs about love and partying—got major traction on the festival’s peak day on October 27, 2019, with plays increasing by almost 4,400%.

 3. Pressing play on podcasts and pop

India has fired up its podcast lineup, launching its first three Spotify original podcasts in December 2019. 22 Yarns With Gaurav Kapur, Bhaskar Bose, and Love Aaj Kal with Aastha & Ankit were each produced in India to cater to an Indian audience. These podcasts, which are all about pop culture, including cricket, fiction thriller storytelling, and relationship advice, respectively, also made it to the top five on the original podcast charts. 

The top three music genres streamed across India are pop, filmi (music from popular Indian movies) and hip-hop. K-Pop also has a growing fan base: Spotify’s most-followed K-Pop playlist, K-Pop Daebak, is a popular choice for Indian listeners. And India is in the top 22% of K-Pop listening in all of Spotify’s markets globally, based on streaming from the past 90 days. 

From the top-streamed artists to the most popular podcasts in India, see how listening stacks up since we launched in February 2019.

Download the infographic here.

For the uninitiated, be sure to stream Spotify’s Top Hits Hindi playlist. 

Spotify Has the Pawfect Playlist for You And Your Pet

There is something uniquely special about the relationship we humans have with our pets—it’s one filled with unconditional love, licks, snuggles, and cuddles. It’s hard to put into words the emotion these animals give us—other than pure happiness. So it’s only natural that we want to make them feel good, too, and many pet owners believe they do exactly that with music. 

We dug our paws into the subject and conducted a study on how pet owners use music with their pets. We found that 71% of pet owners surveyed play music for their pets, and that’s not all. Check out the rest of the furry (read: fun) facts we unearthed from pet owners in five countries across the globe.

Didn’t Get Your Free Google Home Mini? Now’s Your Chance

A few months ago, we announced that eligible existing Premium Individual and Premium Family master account users in the U.S. could get a Google Home Mini while supplies lasted, introducing households to a new, exciting way to enjoy music at home. For a limited time. For free. 

Now, we’re bringing the offer back to Individual and Family master Premium accounts, and adding existing Students into the mix.

So if you haven’t taken up the offer before, now’s your chance! Oh—and if you no longer have an Individual Premium account but are considering coming back, this offer may apply to you, too—just visit spotify.com/us/comeback to check if you qualify!

Streaming your favorite tunes and music playlists has never been so easy—or hands-off. You can also find more details here.