Tag: united kingdom

A New Spotify Documentary Spotlights UK Youth Centers

August 1, 2024

Youth spaces are crucial for the well-being of children and young people, as they instill a deep sense of belonging and ignite creativity. But in the U.K., these spaces have been in rapid decline due to decades of funding cuts, leaving young people with fewer places to be creative and engage with their communities in positive ways.

To underscore the importance of youth spaces in the U.K., Spotify has teamed up with the London-based youth mentoring organization Mentivity to release our new short film The Centre. Filmed and directed by Adeyemi Michael, The Centre showcases the transformative impact youth spaces can have on burgeoning local artists and U.K. music culture at large, which has birthed influential genres like grime and U.K. drill.

Featuring hip-hop duo Young T & Bugsey, rapper Ms Banks, drummer Femi Koleoso from the Mercury Prize-winning jazz quintet Ezra Collective, and MC and producer Novelist, The Centre chronicles the ways each artist’s youth club experiences helped inspire their creative journeys and the music they produce to this day.

Keeping youth spaces alive

While 750 youth spaces across the U.K. have closed since 2010, they still play a vital role in fostering the creative development of young people across the country. In fact, these spaces have helped shape the careers of some of today’s leading artists and musicians. Take Young T & Bugsey, who met at age 15 and spent the following years honing their craft at youth spaces in their hometown of Nottingham. To date, they’ve racked up more than 850 million streams on Spotify.

According to a recent survey commissioned by Spotify, 70% of young people in the U.K. feel that youth clubs help nurture creative talent, and 74% want to learn more about creative industries. More than three quarters (77%) believe youth spaces create a safe environment for young people.

In addition to highlighting the ways youth spaces have meaningfully impacted U.K artists, The Centre celebrates the opening of Mentivity House, a newly developed youth space in the southeast London neighborhood of Peckham.

“Mentivity House is an example of how we reclaim our block,” said Mentivity founder Sayce Holmes-Lewis. “Over a decade in the making, this is a full-circle moment for me. Growing up and working here for 25 years, I’ve seen regeneration change the area. We’re committed to strengthening our roots and creating a lasting legacy for our community, helping young people become the best versions of themselves.”

Our partnership with Mentivity follows our global partnership with UNICEF to help ensure that young people around the world can access trusted and engaging mental health audio content. We teamed up with UNICEF to create the Our Minds Matter hub on Spotify, where listeners can find music and talk playlists that support mental health and well-being.

The U.K. Holds Firm in the Fight for Fair Competition With the DMCC Act, But It’s Not Over Yet

May 24, 2024

For more than a year, the U.K. government has been working to redefine how the internet works in the U.K., giving consumers greater choice and control over their digital lives and empowering small businesses to have a fair shot at competing with online giants. Having been rightly prioritized as the most important bill to be finalized before the U.K. prepares for a general election, the Digital Markets, Competition and Consumers (DMCC) is now law. It promises to revolutionize the U.K. digital landscape, forcing Big Tech companies like Apple to compete fairly for consumers’ business and opening up unprecedented opportunities for creators across the U.K. to thrive.

Done right, the DMCC can have manifold benefits. For consumers, the DMCC makes the digital marketplace more competitive, lowering prices and giving them more choice and control. For businesses and creators, it delivers the opportunities they need to grow, compete, and succeed. And for the U.K. as a whole, it makes the country a more globally competitive and attractive place to do business.

But even with the law now firmly in place, the fight isn’t over. 

As Spotify’s Founder & CEO Daniel Ek points out, “Apple has spent millions—in country after country—trying to circumvent and make a mockery of laws like the DMCC. They’ve already broken rules in the U.S., Netherlands, Japan, South Korea, and Europe. The DMCC has the potential to unlock real competition and growth and Apple must be held accountable in the U.K. because we cannot miss the opportunity to get it right.”

Similar to the DMCC, the E.U.’s Digital Markets Act (DMA) was supposed to end the unfair stifling of innovation that Apple had tried to disguise as security protections. But in response to the law, Apple has purposefully created an alternative to the status quo of the 30% commission fee it charges for in-app purchases. They now force developers to pay Apple a €0.50 fee for every customer download, in addition to a recurring 17% digital goods fee for every purchase made. Under the DMA, developers would now owe Apple millions if their apps were to go viral.

Dustee Jenkins, Spotify’s Chief Public Affairs Officer, said, “We were proud of Europe for leading the way and assumed Apple would have no choice but to comply with the law. But we were wrong—it’s not been enough. This can’t be allowed to happen in the U.K. It would undermine this world-leading piece of legislation, harming consumers and businesses across the country. Learnings have to be taken from Apple’s continued bad behavior around the world and the DMCC has to be implemented quickly and forcefully to break Apple’s stranglehold on the market.”

With the DMCC now enforceable, the U.K. has an Apple-shaped target on its back. For the DMCC to work as those who have designed it intended, the following must also occur:

  • The App Store and iOS should be designated promptly, with this designation being the first focus of the Digital Markets Unit (DMU). Apple themselves have even acknowledged the shortcomings in their App Store to increase competition. App stores are often people’s main gateway to the internet, and the competition regulator has already found that Apple’s anti-competitive behavior is costing U.K. consumers billions.
  • Action should be taken as soon as possible with eyes open to the likelihood that Apple will fight tooth and nail to avoid opening up to competition. The longer this takes, the more this is costing businesses and consumers and threatening the future of U.K. tech innovation.

Importantly, the regulator has political backing to use its powers as robustly as possible to enforce the regulation. 

The DMCC is the first step in giving power back to U.K. consumers. The U.K. now has the opportunity to lead the fight against Apple’s market dominance and show the rest of the world how it’s done.

*Update January 2025: GOV.UK announces SMS investigation into Apple’s mobile ecosystem.

Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London

May 2, 2024

With more than 600 million users around the world tuned in to Spotify, there’s no shortage of opportunity for brands and businesses to connect with their fans in creative ways on our platform.

Last year, we launched Spotify Sparks to help educate advertisers on why Spotify is the destination for reaching the most engaged audiences and leveraging culture-shaping content for impactful advertising campaigns. Following two successful summits in Brazil and India, we brought Spotify Sparks to the U.K. for the first-ever London edition. On May 1, Spotify executives, industry leaders, content creators, and advertisers gathered for a series of live discussions, presentations, and interactive sessions that explored the full power of the Spotify ecosystem.

During the event, Grace Kao, Spotify’s Global Head of Advertising Business Marketing, moderated a conversation with Alex Norström, Spotify’s Co-President and Chief Business Officer, about the evolution of Spotify as a platform and the growth of our global advertising business.

We’re sharing highlights from Grace’s conversation with Alex, as well as Grace’s insights about the inaugural event, the latest ad experience innovations, the feel-good power of audio, and more.

Alex, what have been the most memorable moments of growth during your 13-year Spotify tenure?

Alex: For me, it’s been when we’ve had to bet the farm and commit surgery on ourselves a couple of times. Moments when you ask, Are we really going to do that? The first was when the world shifted from desktop to mobile—clearly evident now, not so much at the time. It paid off, we basically got a ton of growth, and in one month we grew more than the 12 months prior. Same with podcasts. We’re now in our second phase of podcasts, but a few years ago we had to start and establish our reach.

Has adding Audiobooks in Premium been another one of those moments?

Alex: I think so. The moment started last year, when we took a hard look at our proposition and saw there was so much consumer surplus. People spend hours and hours on our product. So, it was the right time to raise prices. This was new for us. But at the same time, we’re putting more value back in. An example being audiobooks, but also music videos and AI Playlist. We keep adding features to reinvest back proportionally.

Something that people don’t realize and we don’t talk about much is that our innovation is feature-led. We’ve been innovating in features—AI DJ, Spotify Connect, and daylist are good examples. Instead of leaning back and just letting the AI and the ML take care of how users interact with Spotify, we actively construct and innovate on features. Which I love.

And what advice can you share with these marketers at Spotify Sparks?

Alex: I’ll talk about marketing from our perspective. We saw a few years ago that as the cost of media increases, the price of advertising goes up. So whether you’re a global brand or a start-up, it’s more expensive to market. When things are expensive, they are riskier. So, you naturally become more risk-averse. 

We always try to look at things differently. So we said, If you have millions of users, you can tell compelling stories on the platform. You can talk to the users about their consumption on the platform and what’s relevant. And the hope is they then share with their friends on their networks.

That’s what Wrapped is. When you hit the spot, it’s amazing—it’s marketing and messaging that is very efficient. And we see great growth and retention.

Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK

April 17, 2024

With its particular combination of talent, ambition, culture, and, of course, world-famous music, the U.K. has been an important piece of the Spotify puzzle since we launched in 2008. Today, as one of our biggest research and development hubs, it’s where we experiment with some of our most exciting new launches and products, including audiobooks in Premium, video-based learning courses, and, most recently, AI Playlist.

Spotify’s success in the U.K. is due in large part to the country’s open, connected, and competitive economy. Exceeding £1 trillion, the U.K.’s technology market is the largest in Europe and the third-largest in the world.

But the country is also at a crossroads, with profound technological, political, and economic changes on the horizon. That’s why Spotify decided to gather industry leaders across the tech, media, and policymaking landscape for an action-packed evening at our London office. Together, we celebrated the entrepreneurial spirit at the heart of the U.K. while exploring how the country remains at the forefront of technological advancement and innovation.

On April 16, we assembled entrepreneurs and trailblazers for a series of candid and thought-provoking conversations alongside a group of influencers, commentators, and policymakers. Dustee Jenkins, Chief Public Affairs Officer at Spotify, hosted the evening.