Tag: video

Spotify Sparks UK Returns To Bring Together Advertisers and Creators

May 2, 2025

With more than 678 million users worldwide tuned in to Spotify, we’re at the heart of music and culture. Our unrivaled global community of artists, songwriters, podcasters, authors, and creators is an essential daily companion for fans, and we use this superpower to create impactful connections between artists, creators, listeners, and brands.

As Spotify Advertising’s flagship event series, Sparks is designed to educate advertisers and offer exclusive insights into Spotify’s unique capabilities. To date, we’ve hosted Spotify Sparks U.K. and Spotify Sparks Brazil, and we’re bringing these events to the U.S., France, and Japan in the coming months.

On May 1, Spotify executives, industry leaders, content creators, and advertisers returned to London for a series of live discussions, presentations, and interactive experiences that explored the full power of the Spotify ecosystem. During the event, Rosalind Jeffcoat, Spotify’s Global Head of Consumer Affairs, moderated a conversation with Marc Hazan, Spotify’s VP of Partnerships and Marketing, around how Spotify is creating the ultimate fan experience. 

From Audio to Video, Spotify’s $100 Million Payout Fuels Creator Success Stories

April 28, 2025

Podcasts have become a cornerstone of the Spotify experience, evolving from a niche interest to a cultural phenomenon. As the format continues to grow, we’re seeing an exciting trend emerge: the rise of video podcasts. At Spotify, we’re committed to supporting creators across all formats, and we’re thrilled to announce a significant milestone in that journey.

For the first time, we’re revealing that Spotify paid out more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025 alone. This figure reflects our deep commitment to the creator economy and underscores Spotify’s position as a leading platform for audio and video creators alike.

We’re expanding creators’ reach to a global audience, providing flexible earning options regardless of format, and offering tools to capture and engage a loyal fanbase. Whether a creator is just starting out or looking to scale an existing show, Spotify provides the resources and opportunities to thrive.

For fans, this translates to an even richer library of diverse content and the unique ability to seamlessly switch between listening and watching their favorite podcasts on Spotify.

A platform for growth and innovation

This payout encompasses both ad-based revenue and revenue generated through the Spotify Partner Program, which launched earlier this year in select markets. The program is designed to provide creators with more ways to monetize their content, offering audience-driven payouts from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

We’re seeing positive signals that this approach is resonating with creators. The Spotify Partner Program is driving growth, with total earnings for participating creators up 23% month-over-month from January to February, and 29% month-over-month from February to March. We’ve also seen a significant increase in video podcast adoption, with active monthly video podcasts up 28% since the program launched.

Recognizing the power of podcasts to reach valuable consumers, some of the world’s largest advertisers are booking campaigns through the Spotify Audience Network as part of the Spotify Partner Program, including McDonald’s, Google, and Chelsea FC, providing creators with even more monetization opportunities.

The creator perspective

The real impact of these opportunities is best illustrated by the success of individual creators. Shows like Your Mom’s House with Christina P. and Tom Segura and The Rest Is Politics: US have experienced a remarkable surge in engagement since joining the Spotify Partner Program, with weekly consumption up more than 45%. Matt and Shane’s Secret Podcast has also seen significant gains, with weekly consumption up 12% since joining the program and total consumption time up 30% from January to March. Similarly, Two Hot Takes has seen weekly consumption grow by 12% since introducing video on Spotify. But these numbers only scratch the surface. Here’s what participants are saying about the program:

  • Tony Pastor, co-founder of Goalhanger: “Since we added video to our shows on Spotify, we’ve been delighted by the growth we’ve seen across the Goalhanger network. It’s clear that our audiences love watching their favourite hosts and we’re really encouraged by the engagement levels we’ve seen so far.”
  • Christiana Brenton, Chief Revenue Officer at FlightStory and Co-Founder of FlightStory Studio: “Since joining the Spotify Partner Program, we’ve seen weekly consumption grow by over 45%. That kind of trajectory is exceptional, and it speaks to the power of a global platform that is committed to creator success. Spotify has opened up a new competitive revenue stream and allows us to tap into a deeply engaged audience.”

Ultimately, Spotify is committed to building a sustainable ecosystem where creators can thrive. This $100 million payout is just one step in that journey. We’ll continue to invest in new tools, resources, and programs to support creators in all formats, and we’re excited to see what the future holds for podcasting on Spotify.

The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content

March 27, 2025

Since announcing the Spotify Partner Program last fall, we’ve heard from creators who are optimistic about the flexibility, control, and opportunity that our new monetization program provides. And following the successful January launch in the US, U.K., Canada and Australia, we’re expanding the Spotify Partner Program to nine new markets. 

Starting April 29, eligible creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland are able to enroll. 

The Spotify Partner Program offers audience-driven payouts to creators from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms. This can help creators navigate seasonality shifts and shifts in brand/advertiser interest and give them a more consistent, reliable way to earn. 

As a brand-new revenue stream for enrolled shows, Spotify Partner Program delivered impressive results immediately. Hundreds of podcast creators surpassed $10,000 in monthly revenue, with the top earners crossing well into six figures in the first month alone. 

Additionally, Spotify Partner Program creators in the US, Canada, UK, and Australia will have more opportunities to earn Premium video revenue for listeners in new markets starting on April 29. 

Video podcasts are on the rise, and the number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. Listeners are responding in kind, with over 250 million users having watched a podcast on Spotify, and nearly two-thirds of podcast listeners saying they prefer podcasts with video.

With more creators able to enroll in Spotify Partner Program, listeners will have access to a bigger and better catalog of video podcasts, as well as seamless background and foreground toggling. Premium users will also have the ability to watch videos with fewer ads. While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.

“Spotify is committed to providing creators with more options to grow their audience and engage with fans on the format that best suits their style and show—either audio, video or both,” said Roman Wasenmüller, Head of Podcast Business at Spotify. “As we continue to evolve and expand the Spotify Partner Program, we are focusing on increased revenue and consumption for creators.”

Spotify has led audio streaming worldwide for nearly two decades. As video accelerates, we’re investing to make Spotify the video and audio destination for creators and listeners. With the Spotify Partner Program, we’re helping creators build and retain loyal audiences by delivering the best possible version of their content.

Find out more about the Spotify Partner Program by visiting the Spotify for Creators website.

Podcasts Take Center Stage at SXSW as Top Creators Discuss Video’s Impact

March 18, 2025

From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, have become a cultural conversation driver among listeners, with video continuing to grow in popularity. 

There are few better places to celebrate the power of the format and its evolution than at SXSW, where culture, content, and business collide. That’s why we brought Spotify House to Austin and invited guests to relax and enjoy a day of conversations featuring some of today’s most influential voices. 

The first session of the day served up hot takes, modern wisdom, and plenty of laughs from Ira Madison III, cohost of the Crooked Media award-winning podcast Keep It, Chris Williamson, host of the popular show Modern Wisdom, and Sara Foster, actress and cohost of The World’s First Podcast, in a conversation about how podcasts have helped evolve commentary in the digital age. 

The next session turned its focus to video, with panelists Morgan Absher, host of the comedy podcast Two Hot Takes, and Rachel Lindsay, attorney, media personality, and cohost of the NAACP-nominated show Higher Learning as well as Morally Corrupt on Spotify’s The Ringer.

Both creators broke down how the format has changed their approach to podcasting. For Rachel, video has offered a level of intimacy for the audience in a way that audio alone could not. 

“Video has been a game changer for us. At first, it was a bit intimidating, but soon you forget the camera is there and just get comfortable,” she told the crowd. “My facial expressions almost become another character on the show, like an extra cohost. It unlocks a whole new level of podcasting, making our audience feel like family.”

Morgan, who recently added video episodes to Spotify, agreed with this sentiment, adding that video has the ability to capture the unspoken moments, adding an additional layer of dynamism to the conversation. 

“Sometimes there are no words and you need that reaction. Bringing video on Spotify is a ‘have your cake and eat it too’ experience,” she said. 

Discover why fans can’t get enough of Morgan Absher on Two Hot Takes, now featuring video episodes: 

Spotify’s Partner Program Helps Creators Increase Revenue and Consumption of Video Podcasts

February 13, 2025

Last month, we officially launched the Spotify Partner Program, a powerful new monetization system for creators in the U.S., the U.K., Canada, and Australia. Just one month in, we’re already seeing the positive impacts on consumption and revenue growth for enrolled creators. 

First announced at our Now Playing event, the Spotify Partner Program offers creators multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement (in select markets), as well as ad monetization on Spotify Free and other podcast platforms. The flexibility gives creators greater control over their businesses, helping them adapt to shifts in the growing podcast audience while driving incremental revenue.

The results also speak for themselves: Spotify’s video podcast consumption is up more than 20% since the program’s launch, with payouts to creators in January increasing by 300% compared to the same period a year ago. In addition, hundreds of creators surpassed $10,000 in monthly revenue on Spotify in that same time, with the top earners crossing well into six figures in the first month alone.

Video podcasts that have experienced success through the Spotify Partner Program include Modern Wisdom, hosted by Chris Williamson, which increased consumption on Spotify by 36%; We’re All Insane, the mental health podcast hosted by Devorah Roloff, which earned more than $17,000; and Kinda Funny Gamecast, a video game podcast that’s earned $10,000. 

As video consumption continues to grow on Spotify, we aim to give creators more opportunities to earn while giving our users a more seamless and delightful viewing experience. 

Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.

From Hobby to Phenomenon: ‘Acquired’ Cohost David Rosenthal on the Secret to Podcast Success

November 13, 2024

Some of the world’s top creators joined Spotify at our L.A. campus today for Now Playing, where we unveiled a series of new offerings aimed at helping them better monetize their video podcasts on Spotify and grow their audiences. This marks our biggest update to podcasts on Spotify, including an exciting evolution of the name and brand of our accompanying platform to Spotify for Creators—all to better serve the multiformat needs of our community.

Guests mingled with Spotify leaders and employees, explored our cutting-edge production facilities, and attended panels to hear more about their business opportunities on Spotify. Among these creators was David Rosenthal, who cohosts Acquired with Ben Gilbert. 

David Rosenthal, Colin Rosenblum, Samir Chaudry and Austin Lamon (Photo by Presley Ann/Getty Images for Spotify)

Acquired delves deep into the world’s most fascinating companies, delivering one multihour, meticulously researched episode every six weeks or so. Since debuting in 2015, the show has become a podcast sensation. It has racked up more than 5.2 million listening hours on Spotify since 2019, with consumption hours tripling in the last year alone. And in September, Acquired packed San Francisco’s Chase Center with 6,000 fans for a live show, which included a conversation with Spotify founder and CEO Daniel Ek.

With so much buzz about the future of podcasting, For the Record caught up with David to learn about Acquired’s origins, the creative process behind the show, and the impact Spotify has had on its journey.

What inspired you to start your show?

We were just friends with a common esoteric interest in company histories and wanted an excuse to scratch that itch and spend more time together. We had no idea or expectations that it would ever amount to anything more than a hobby, let alone change our lives so totally and completely!

How do you select the topics you cover?

We just follow our interests! While we do have a long list of potential future companies to cover, after each episode Ben and I generally just ask ourselves, “What are we most excited about doing right now?” and go with that. Sometimes that’s already on the list and sometimes it’s not.

How has working with Spotify helped strengthen your connection with your fans?

We can’t overstate enough how much Spotify has done to make podcasts mainstream and grow the ecosystem over the past several years. There’s no way we’d be able to reach an audience that’s now in the millions without the platform Spotify has built!

What advice do you have for emerging creators?

One, only do this if you love it. Not because there’s no money in it—there is plenty. But the marketplace for content is so incredibly vast today that unless you’re truly the most obsessed person in the world about your particular niche, someone else will do it better than you. (And they are only one click away, for your audience.) And I think the only way to be the most obsessed person in the world about something is to deeply love it.

Two, quality over quantity—always, always, always. One truly great episode per month is worth infinitely more than four or 10 mediocre ones.

Are there any Spotify features or tools that are especially helpful for you?

We don’t do video often, but when we do for something special (like our recent Chase Center show), being able to have it seamlessly integrate and sync with the audio version on Spotify is tremendously awesome.

Who are some of your favorite creators to follow?

Resonant Arc (deep retro video game analysis). It’s like Acquired for the old-school video games I grew up with.

What are you currently listening to?

Ben Thompson’s [Stratechery episode] on Meta’s AI advantage.

Check out more coverage from Spotify’s Now Playing event.

Spotify Unveils Uninterrupted Video Podcasts, Audience-Driven Payments, and the New Spotify for Creators Platform

November 13, 2024

Live from Spotify’s LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world’s leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify’s Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.

Daniel Ek (Photo by Leon Bennett/Getty Images for Spotify)

“Spotify Premium has long set the standard for listening on any device,” shared Spotify founder and CEO Daniel Ek. “By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify’s flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform. And by giving you, the creators, another path to monetization beyond ads, we’re freeing you up to spend more time doing what you love: creating.”

So, what’s in store for creators? They’ll be part of a new and industry-leading audience-driven payout model for Premium video consumption, and their fans will now get video content uninterrupted by ads. Spotify’s Partner Program, a brand-new monetization program for creators hosted with Spotify, will launch that allows creators to earn more for their audio and video content. This program will offer both audience-driven payouts from our premium video revenue and an Ads component.

Spotify is one of the largest platforms in the world for creators, with more than 640 million users and more than 250 million subscribers. Video consumption is rapidly growing on Spotify, so we’re improving the viewing experience and equipping creators with the tools and resources they need to connect with fans, grow, and monetize. 

We’ve seen shifts in podcast trends across the industry globally, and one of them is that video consumption hours have expanded rapidly—more than 250 million users have watched a video podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with video.

The number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary Of A CEO with Steven Bartlett, Rotten Mango, The Comment Section with Drew Afualo, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more. We’ve also recently activated music videos in 85 additional markets, and the engagement has continued to soar.

Photo by Presley Ann/Getty Images for Spotify

“By many metrics, it is the fastest way to succeed on Spotify today. Half of the new podcasts that build sustained audiences include video,” said Spotify Co-President and Chief Product Officer Gustav Söderström. “And with the new tools, features, and experiences we’re launching, we expect that edge will continue to grow. This is an opportunity for everyone in the room and beyond.”

For creators 

How does it all work? Whether someone is a current audio-only podcaster, new to embracing video on our platform, or an established video creator not yet on Spotify, our latest video offerings will unlock additional paths to monetization and growth.

Monetize
Eligible creators can apply now to join the Spotify Partner Program. This new monetization program opens more opportunities for creators to earn revenue for their content and transform their shows into sustainable businesses. The Spotify Partner Program has two components: Premium Video Revenue and Ads. Both programs will be available to creators to earn revenue based on video consumption from Spotify Premium subscribers in the U.S., U.K., Canada, and Australia beginning in January.

Grow
We’re evolving our podcaster platform to better serve the needs of today’s multiformat creators with a more expansive and streamlined hub: Spotify for Creators.

Connect
We’re creating more opportunities for creators to deepen connections with their fans and deliver the best video-viewing experience with Spotify.

Discover
We’re introducing video clips for creators to enhance discoverability and promote their podcast episodes on Spotify.

Click to read more details about these new opportunities and programs for creators and consumers.

“This is an opportunity for everyone in the room and beyond,” Gustav continued. “Our goal is to build the best experience for you so that you can better connect with your audience. And deliver your creativity to the world.”

For the fans

As we’ve made it easier for fans to navigate and discover music, podcasts, and audiobooks on Spotify, we’re leveraging our platform’s flexibility to give fans new ways to experience video. 

In addition to Premium subscribers in the U.S., U.K., Australia, and Canada getting video content uninterrupted by ads beginning in January, we’re making it easy for fans to stream their favorite video content in the foreground or background without disrupting the experience—whether they are using Spotify Free or Premium. For example, they can begin an episode while getting ready for the day, watching in the foreground before slipping their phones into their pockets to continue listening in the background as they commute. 

Fans can expect an array of great video features, including chapters, comments, pinch-to-zoom, thumbnail scrubbing, and new ways to find and go deep on podcasts.

Check out more coverage from Spotify’s Now Playing event.

Podcasts Are Booming in Spain—Here Are Five Shows Driving the Surge

October 30, 2024

In recent years, Spain’s podcast scene has exploded, becoming a top source of entertainment, education, and conversation. From comedy to thought-provoking cultural discussions, Spanish podcasts are captivating audiences across the country.

Spotify highlighted this growth earlier this month in Madrid at Next in Podcast, our first event dedicated to the medium and its evolution in Spain. Our data has revealed a surge in consumption, with the number of podcast listeners in Spain increasing by more than 30% year over year.

Video podcasts have emerged as the star format, with Spotify seeing a remarkable 70% increase in video podcast consumption in Spain over the past year. Nine out of 10 viewers are fully engaged, watching these episodes in the foreground. Today, Spain is the second-fastest-growing market for video podcasts in Europe.

For Spanish-language listeners on the hunt for new shows, here are five Spanish podcasts at the forefront of this exciting evolution.

NUDE PROJECT PODCAST

Hosted by fashion entrepreneurs Bruno and Alex, NUDE PROJECT PODCAST features interviews with prominent figures across music, business, philosophy, psychology, and sports.  Guests like Quevedo, Becky G, and Marc Cucurella draw a predominantly under-35 audience, solidifying the podcast’s cultural relevance among younger generations. In just one year, the show has seen its monthly listenership explode on Spotify.

Start here:

La Ruina

Hosted by stand-up comedians Tomás and Ignasi, La Ruina is recorded live in theaters across Spain. Audience members are invited to share their most hilariously disastrous stories, competing for the coveted “ruina” (wrecked) title. Each episode, a celebrity guest adds to the comedy by recounting their own ruinous experiences. With consistently sold-out shows and a growing line of merchandise, La Ruina is a certified phenomenon.

Start here:

No es el fin del mundo

Navigating the complexities of a rapidly changing world can be daunting. No es el fin del mundo breaks down international topics and geopolitical events into an easily digestible format, helping listeners make sense of everything from ongoing conflicts to economic trends.

Start here:

El Podcast de Marian Rojas Estapé

Marian Rojas Estapé continues to promote emotional well-being and lead the mental health podcast space with the latest season of her eponymous show. As the most-streamed mental health show in Spanish worldwide, it demystifies complex psychiatric topics, making them accessible to a global audience.

Start here:

Sofá, manta y crimen

On Sofá, manta y crimen, hosts Coral and Yayo blend captivating true crime storytelling with comedic flair. Named one of Spotify’s RADAR Spain Creators in 2023, the show has grown increasingly popular in other Spanish-speaking countries, consistently charting in Mexico, Argentina, Chile, and Colombia.

Start here:

Bonus recommendations

For our true crime fans, check out these other hit shows:

    • Terrores Nocturnos: Blends horror and true crime for a spine-chilling listening experience.
    • Criminopatía: Offers in-depth analyses of infamous criminal cases. 
    • Crims: A Catalan-language podcast focused on crimes in Catalonia.

Revisit Some of Music’s Most Iconic Hits With Our ‘Spotify Anniversaries’ Video Series

October 15, 2024

Music serves as a powerful memory booster, and Spotify recently introduced a new video series that revisits top albums from some of the industry’s biggest luminaries in a compelling new way. 

In Spotify Anniversaries, artists reflect on, discuss the impact of, and share untold stories about the making of landmark albums. The episodes also feature the artists performing new renditions of beloved tracks. Accompanying EPs of those new tracks are found exclusively on Spotify.

“It’s a celebration not only of the projects, but also the growth of each artist as they revisit their classics,” shared Sarah Patellos, Head of Spotify Music Studios.

Pop icon Christina Aguilera is the latest to be featured and marks the 25th anniversary of her self-titled debut album. Filmed at Spotify’s Mateo studios in Los Angeles, the episode includes reimagined and unplugged versions of six hits from the album. Sabrina Carpenter joins Christina for “What a Girl Wants,” and mgk shows off his guitar skills on “Genie In a Bottle.”

 

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Fans who aren’t yet ready to relinquish their nostalgia can find Spotify Anniversaries episodes celebrating the 30th anniversary of Weezer’s Blue Album and the 10th anniversary of Isaiah Rashad’s Cilvia Demo.

 

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Sit back, relax, and tune in to all three EPs below.

Music Videos in Beta Brings an Improved Viewing Experience to New Markets

October 15, 2024

Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love. Today we are starting to roll out that offering across 85 additional markets, giving even more Premium subscribers the opportunity to dive into the visual worlds of artists like Charli xcx, LISA, Fontaines D.C., Nick Ward, Anirudh Ravichander, and Fireboy DML. 

Music videos are a powerful way to build connections between artists and fans. In fact, users who discover a song and then watch the music video on Spotify are 34% more likely on average to stream the song again the following week.* And on average, songs discovered with music videos are 24% more likely to be saved or shared in the following week by those who watched. 

Music videos help immerse fans in the experience—whether they’re listening to a new song or revisiting an old favorite. As part of this expansion, Spotify is also adding new features to make the music videos in beta experience even better. These include:

  • Fans can easily find and discover new music videos to watch (on mobile and desktop) with video indicators on tracks.
  • Users can also more easily find the music video they’re looking for alongside its related track by typing the track or artist into search.

In addition, users will now have the option to seamlessly switch between music tracks and videos with a single tap of a button (on mobile and desktop).

Want to give it a try? Here’s how it works:

  • If you’re a Premium subscriber in one of our 97 beta markets, open Spotify on your iOS, Android, desktop, or TV device and tap the “Switch to video” button for music tracks with video. 
  • The music video will start playing within the Now Playing view, picking up right where you left off.
  • If you want to return to background listening, simply press “Switch to audio” to head back to the music track.
  • You can even watch the music video in full screen by turning your mobile device to watch in landscape mode.

The beta version of music videos on Spotify is starting to roll out in new markets today with a limited catalog of music videos — and will continue rolling out over the next few weeks. We’re always working to build lasting connections between artists and fans, adding features like Countdown Pages, Canvas, Clips from your artists, Artist Profiles, Live Events, and Merch to deliver a rich music listening experience. And for Premium subscribers, music videos in beta—along with offerings like DJ, Jam, and AI Playlist—is yet another way we’re making that experience even richer. 

Stay tuned, as we hope to expand the catalog of music videos, share new places for you to watch them, and take the feature to more users and markets.

 

*Than users who discover the song but do not watch the music video.

Introducing the RADAR Creators U.S. Class of 2024

October 9, 2024

Discovery is at the heart of what we do at Spotify, and since 2020, our RADAR program has helped introduce rising artists, burgeoning songwriters, and promising creators in more than 30 markets to new audiences around the world. 

Previously, we’ve supported creators through our global RADAR Podcasters playlist. But as more creators experiment and engage audiences through both video and audio, we want to be inclusive of all the ways they’re expressing their creativity. That is why we are expanding RADAR Podcasters to be RADAR Creators, reflecting our commitment to supporting creators across all formats on Spotify. In addition, we’re expanding the reach of RADAR Creators to several new markets: the U.S., Australia, Sweden, France, Italy, Spain, Brazil, and Mexico.

To kick off RADAR Creators, we’re announcing our U.S. Class of 2024. Featuring diverse and engaging voices, these five shows cover topics that span pop culture, sports, wellness, true crime, and comedy. 

Here’s the scoop on the new RADAR Creators class.

Joy of Missing Out

After spending their twenties working for other people, Chloe Shih and Eric Wei are betting on themselves as they navigate their thirties. With their video podcast Joy of Missing Out, the two hosts provide listeners with a fresh and engaging perspective on taking “the road less traveled” and not conforming to societal expectations.

I’m Right You’re Wrong

We all have those friends we love to get into debates with over brunch. And every week on I’m Right You’re Wrong, hosts Isa Medina—who previously cohosted the hit podcast Sounds Like a Cult—and Lydia Keating explore the ethical questions that people in their twenties and thirties face every day by picking a side and engaging in a humorous debate. So if you’re unsure of where you land on nepo babies, or whether dating a friend’s ex is right or wrong, this is the video podcast for you. 

 

Small Ball with Kenny Beecham 

A self-described NBA super fan, Kenny Beecham has built up a dedicated following as a video creator who talks all things basketball. With a new season of hoops around the corner, Small Ball with Kenny Beecham is back to keep you up-to-date on all the action.

Black People Love Paramore

Every Thursday, Black People Love Paramore explores the niche interests of Black people that might seem random at first glance but are definitely a thing. From anime to Tony Hawk to title inspiration Paramore, host Sequoia Holmes aims to make Black listeners feel seen and connected through this lighthearted, Webby Award–nominated dive into pop culture. 

PRETEND

PRETEND offers a fresh approach on the true crime genre by uncovering the stories of the most notorious scams and con jobs. Host Javier Leiva pulls back the curtain on cult leaders and undercover FBI agents, exposing the transgressive masterminds who pretended to be someone they weren’t. 

Discover even more rising creators by visiting our RADAR Creators hub on Spotify.

Spotify’s Biggest German-Language Podcast, ‘Gemischtes Hack,’ Returns With a New Twist: Video

September 27, 2024

Since landing on Spotify in 2019, German-language podcast Gemischtes Hack has grown to become not just one of our most-streamed podcasts globally, but our most popular podcast in Germany. 

And earlier this month, hosts Tommi Schmitt and Felix Lobrecht returned from their summer break ready to record a fresh season of the wildly successful podcast in a brand-new studio that the pair built in collaboration with Spotify.