For many fans, a song’s backstory can be just as compelling as the final product. That’s why Spotify is introducing Spotify A/Presenta to Latin America, a dedicated space that celebrates the artistry, inspiration, and process behind the music.
This new hub is designed to act as a living record, capturing demos, studio breakthroughs, and untold stories that define Latin American artists’ work. It reflects a shift in the music landscape, where the technical and emotional labor of artists has become a point of interest for a modern audience that sees music as an immersive experience rather than a passive one.
A conversation with ROSALÍA, live performances, and more
To mark the launch, Spotify is releasing an exclusive video featuring Spanish singer-songwriter ROSALÍAand Argentine author Mariana Enríquez. Filmed last year in Buenos Aires, their conversation explores the connections between their creative processes, delving into topics including art, storytelling, and how their worlds influence one another. The result is a candid exchange that invites fans to step into their worlds and share in the inspiration that drives them.
Spotify A/Presenta also taps into the energy and variety of Latin America’s music scenes. The launch collection features live performances from Damas Gratis, unfiltered backstage moments with CA7RIEL & Paco Amoroso, and in-depth interviews with Grupo Firme.
By bringing together live moments, authentic conversations, and behind-the-scenes footage from recording sessions, Spotify A/Presenta gives artists a new space to share their craft in a new way, while offering fans an inside look at the creative journey.
Last November, Spotify hosted an unforgettable night withRobyn, where top fans and special guests witnessed the iconic pop star’s long‑awaited return to the stage. Now, fans everywhere can relive that moment in Spotify Presents: Robyn Live from Los Angeles, directed by acclaimed filmmaker Agniia Galdanova.
Recorded at the Fonda Theatre, the concert film captures the energy and emotion of the performance. The setlist features classic hits including “Missing U,” “Honey,” “Love Is Free,” “With Every Heartbeat,” and the fan favorite “Dancing On My Own,” plus her new track “Dopamine,” first performed live at this event.
The film arrives ahead of Robyn’s upcoming Sexistential tour and the release of her ninth studio album of the same name, out March 27.
This is the second installment in our ongoing collaboration with Acne Studios, which began last year with an intimate performance by WILLOW in London. Together, we’re creating unique ways for fans to connect with the artists they love through co‑designed merch, live events, and exclusive content.
Stream Spotify Presents: Robyn Live from Los Angelesexclusively on Spotify now.
The film captures Ed’s full performance, where top fans gathered for an unforgettable show. In addition to the concert itself, viewers will get a look at behind-the-scenes moments from the night.
For Ed, the show marked a return to the place that shaped him as an artist. “Dublin was the place that I discovered I wanted to be a songwriter,” he says in the film. “I used to come to Ireland four or five times a year with my family. It really feels like coming home. It’s where I sort of learned to write songs—my uncle taught me my first chords on a guitar. I remember being like, ‘That’s what I want to do with the rest of my life.’ I was 11 or 12. Ireland is my sort of spiritual home, musically.”
The world is listening to Latin America. The region’s artists are consistently setting the tempo for global music culture, and to celebrate this creative influence, we’re launching Spotify Sessions, a new video project that puts artistry first.
Spotify Sessions are crafted by a unique trio: a lead artist, a music director, and a visual director working as a single creative unit. The result is a five-track video EP that reimagines an artist’s songs through a distinct visual performance, combining sound and vision in a unique way for fans.
Spotify Sessions are part of Spotify’s music video experience, available to Premium subscribers in our beta markets. In Brazil and Colombia, music videos are also available to Free listeners.
Creative trios, complete freedom
Instead of adapting to a preset format, Spotify Sessions are built on creative freedom. Artists and their handpicked teams shape every aspect of the session, from musical arrangements to visual concepts. Some sessions happen on a stage, others in unexpected spaces, but every performance is designed to be true to the artist’s creative world.
This project builds on the momentum of music videos on Spotify, which have already strengthened the connection between artists and fans across Latin America. It’s a format designed to celebrate experimentation and reflect the cultural shifts happening across the region.
“‘X-TRA’ is a message to those who listen to me: Let’s learn to nourish our souls with what’s organic and natural,” said Crudo about the previously unreleased song he performed. “Always choose what’s good for your health—both spiritual and physical. I chose ‘X-TRA’ because it was the perfect time for it to come to light.”
“We took five songs and transformed them into other musical genres — which was challenging for me. I’m very happy that, among so many talented artists, I was chosen to represent my genre, sertanejo,” said Ana Castela. “It’s also a chance to unite music in Latin America and reach other countries. It’s another way to show Brazilian power.”
The electronic music duo RØZ collaborates with music directors COASTCITY and visual director Humainleau(Jonathan García).
“Mexico is one of the most powerful cultural markets in Latin America, driving local talent that’s rewriting the rules,” said Manolo Cabrera and Hugo Lara of RØZ. “Our Spotify Session becomes a reflection of the country’s vibrant creative evolution, where we aim to build a deep connection here and around the world.”
“Sharing this Spotify Session with Burna Boy was incredible,” said KayBlack. “We collaborated, exchanged ideas, and were warmly welcomed. I hope everyone feels the vibe we put into these songs and absorbs the message we want to convey.”
“We wanted to show everything Peces Raros can be: rock, electronic, at times more song-driven, a bit of jam,” said Lucio Consolo and Marco Viera of Peces Raros. “And something we really wanted people to notice is that the Session is performed completely live—no pre-recorded elements, no edits, no cuts.”
A platform for the next generation
Spotify Sessions represent our continued investment in video and our direct collaboration with the artists and creatives contributing to the next wave of Latin music.
“With video on Spotify, we’re giving users the opportunity to discover music in a bigger way,” said Mia Nygren, General Manager, Latin America, at Spotify. “Spotify Sessions are developed to surprise fans and give the artists behind them a format where they can truly express themselves. Celebrating Latin American music and creativity through this new experience is an honor and an important part of our work to support the next generation of stars coming from this part of the world.”
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedicated to the most distinctive and forward-thinking German rap artists.
The playlist features 50 handpicked songs, updated weekly, that spotlight the artists shaping the sound and spirit of German rap. From rising newcomers to established names, OFFCULT is a space built on quality, originality, and artistic vision.
“With OFFCULT, we’re creating a place where music and culture discovery begin,” said Gerwin Laux, Senior Editor, Spotify Central Europe. “It’s our love letter to German rap as an art form—to the creativity that once grew from the underground and now defines culture itself. OFFCULT looks ahead to what’s next, not just what’s now. We want to shine a light on the artists whose uniqueness, courage, and vision are shaping the sound and culture of a generation.”
New video formats, deeper stories
The playlist also introduces two brand-new video formats on Spotify that are designed to bring fans closer to the artists they love. The long-form series OFFMAKING offers an intimate look into the work and inspirations of select talent, while the biweekly OFFCULTSpotlight highlights a standout track from the scene with unique visuals and bonus info directly within the playlist. Fans can check out the trailer for the first OFFMAKING episode featuring Souly and an OFFCULT Spotlight clip with OG LU now.
OFFCULT, live from Hangar 5
To celebrate the launch, Spotify hosted a special fan event in Hangar 5 at Berlin’s historic Tempelhof, a former airport turned public park. The concert featured a lineup of artists who embody the playlist’s creative edge, including Ceren, Charlize, Kane, Lelosa, Lucio101,OG LU, Paula Hartmann,Sosa La M,THIZZY52, and Wa22ermann.
This is not a drill: Oasis is back on the road—marking its first live performances in more than 16 years. The band’s highly anticipated tour kicked off in Cardiff on July 4 and 5, where it roared through a greatest-hits-heavy set to a rapturous reception. Reflecting the excitement, following the first weekend shows, streams of Oasis surged by nearly 320% on Spotify globally.
To celebrate the long-awaited reunion and reignite the spirit of one of the most iconic British bands of all time, Spotify has rolled out a brand-new campaign and experience designed specifically for the fans who never stopped believing.
Forever for the fans, fueling anticipation
Spotify has launched a campaign to spotlight Oasis’s diverse, cross-generational fan base and capture the band’s enduring legacy. Anchored by a short film directed by George Muncey, the campaign also features compelling and intimate fan portraits shot by longtime Oasis collaborator and photographer Kevin Cummins. Showcasing unique individuals from across the community, the campaign delivers a rich multiformat experience—placing Spotify at the heart of one of the most iconic cultural moments of the decade.
Check out the video here:
And take a look at some of the pics, which are also featured across billboards in the U.K. and on Spotify’s social channels.
Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponsor, Spotify was part of the three-day experience, educating and entertaining attendees with a panel session, live podcast episodes, and more.
Top creators reveal how video podcasts help them grow
We kicked things off at VidCon with our panel discussion Press Play: Turning Views into Fandoms on Spotify. Moderated by Publish Press writer Hannah Doyle, and featuring Spotify Head of Podcast Product Maya Prohovnik, Sad Boyz host Jarvis Johnson, and The Unplanned Podcast’s Matt & Abby, the conversation offered an inside look at the positive impact of video podcasts on the platform, from audience growth to revenue streams.
“It’s undeniable the appetite consumers have for video,” Maya said during the discussion. “Video has roughly doubled the size of the podcast industry, and I think that’s really exciting for creators because it means you can reach way more people.”
Jarvis added that the appeal of video podcasts on Spotify is that they offer more ways to reach new viewers.
“Spotify bringing video to podcasts democratizes [the user experience across formats] by adding more ways for people to get [creator content] on the platform of their choosing,” he said. “It’s another reason for us to jump at the opportunity.”
Meanwhile, Abby offered her insights on video podcasting—not just as a creator, but how she connects with her favorite shows as a fan.
“[When I’m watching video podcasts] as a consumer, I’m like ‘Oh my gosh!’” she said. “I’ve laughed, and I’ve seen [hosts] cry. It’s a great aspect of video.”
Spotify presents the Podcast Theater at VidCon 2025
With another successful VidCon in the books, Spotify remains committed to building a sustainable ecosystem where creators can thrive. Whether it’s helping creators grow their audiences with new resources and programs or giving fans ways to connect with their favorite shows on a deeper level with new features, we’re excited for the future of video podcasts on Spotify.
With more than 678 million users worldwide tuned in to Spotify, we’re at the heart of music and culture. Our unrivaled global community of artists, songwriters, podcasters, authors, and creators is an essential daily companion for fans, and we use this superpower to create impactful connections between artists, creators, listeners, and brands.
As Spotify Advertising’s flagship event series, Sparks is designed to educate advertisers and offer exclusive insights into Spotify’s unique capabilities. To date, we’ve hosted Spotify Sparks U.K. and Spotify Sparks Brazil, and we’re bringing these events to the U.S., France, and Japan in the coming months.
On May 1, Spotify executives, industry leaders, content creators, and advertisers returned to London for a series of live discussions, presentations, and interactive experiences that explored the full power of the Spotify ecosystem. During the event, Rosalind Jeffcoat, Spotify’s Global Head of Consumer Affairs, moderated a conversation with Marc Hazan, Spotify’s VP of Partnerships and Marketing, around how Spotify is creating the ultimate fan experience.
Podcasts have become a cornerstone of the Spotify experience, evolving from a niche interest to a cultural phenomenon. As the format continues to grow, we’re seeing an exciting trend emerge: the rise of video podcasts. At Spotify, we’re committed to supporting creators across all formats, and we’re thrilled to announce a significant milestone in that journey.
For the first time, we’re revealing that Spotify paid out more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025 alone. This figure reflects our deep commitment to the creator economy and underscores Spotify’s position as a leading platform for audio and video creators alike.
We’re expanding creators’ reach to a global audience, providing flexible earning options regardless of format, and offering tools to capture and engage a loyal fanbase. Whether a creator is just starting out or looking to scale an existing show, Spotify provides the resources and opportunities to thrive.
For fans, this translates to an even richer library of diverse content and the unique ability to seamlessly switch between listening and watching their favorite podcasts on Spotify.
A platform for growth and innovation
This payout encompasses both ad-based revenue and revenue generated through the Spotify Partner Program, which launched earlier this year in select markets. The program is designed to provide creators with more ways to monetize their content, offering audience-driven payouts from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.
We’re seeing positive signals that this approach is resonating with creators. The Spotify Partner Program is driving growth, with total earnings for participating creators up 23% month-over-month from January to February, and 29% month-over-month from February to March. We’ve also seen a significant increase in video podcast adoption, with active monthly video podcasts up 28% since the program launched.
Recognizing the power of podcasts to reach valuable consumers, some of the world’s largest advertisers are booking campaigns through the Spotify Audience Network as part of the Spotify Partner Program, including McDonald’s, Google, and Chelsea FC, providing creators with even more monetization opportunities.
The creator perspective
The real impact of these opportunities is best illustrated by the success of individual creators. Shows like Your Mom’s House with Christina P. and Tom Segura and The Rest Is Politics: US have experienced a remarkable surge in engagement since joining the Spotify Partner Program, with weekly consumption up more than 45%. Matt and Shane’s Secret Podcasthas also seen significant gains, with weekly consumption up 12% since joining the program and total consumption time up 30% from January to March. Similarly, Two Hot Takes has seen weekly consumption grow by 12% since introducing video on Spotify. But these numbers only scratch the surface. Here’s what participants are saying about the program:
Tony Pastor, co-founder of Goalhanger: “Since we added video to our shows on Spotify, we’ve been delighted by the growth we’ve seen across the Goalhanger network. It’s clear that our audiences love watching their favourite hosts and we’re really encouraged by the engagement levels we’ve seen so far.”
Christiana Brenton, Chief Revenue Officer at FlightStory and Co-Founder of FlightStory Studio: “Since joining the Spotify Partner Program, we’ve seen weekly consumption grow by over 45%. That kind of trajectory is exceptional, and it speaks to the power of a global platform that is committed to creator success. Spotify has opened up a new competitive revenue stream and allows us to tap into a deeply engaged audience.”
Ultimately, Spotify is committed to building a sustainable ecosystem where creators can thrive. This $100 million payout is just one step in that journey. We’ll continue to invest in new tools, resources, and programs to support creators in all formats, and we’re excited to see what the future holds for podcasting on Spotify.
Since announcing the Spotify Partner Program last fall, we’ve heard from creators who are optimistic about the flexibility, control, and opportunity that our new monetization program provides. And following the successful January launch in the US, U.K., Canada and Australia, we’re expanding the Spotify Partner Program to nine new markets.
Starting April 29, eligible creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland are able to enroll.
The Spotify Partner Program offers audience-driven payouts to creators from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms. This can help creators navigate seasonality shifts and shifts in brand/advertiser interest and give them a more consistent, reliable way to earn.
As a brand-new revenue stream for enrolled shows, Spotify Partner Program delivered impressive results immediately. Hundreds of podcast creators surpassed $10,000 in monthly revenue, with the top earners crossing well into six figures in the first month alone.
Additionally, Spotify Partner Program creators in the US, Canada, UK, and Australia will have more opportunities to earn Premium video revenue for listeners in new markets starting on April 29.
Video podcasts are on the rise, and the number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. Listeners are responding in kind, with over 250 million users having watched a podcast on Spotify, and nearly two-thirds of podcast listeners saying they prefer podcasts with video.
With more creators able to enroll in Spotify Partner Program, listeners will have access to a bigger and better catalog of video podcasts, as well as seamless background and foreground toggling. Premium users will also have the ability to watch videos with fewer ads. While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.
“Spotify is committed to providing creators with more options to grow their audience and engage with fans on the format that best suits their style and show—either audio, video or both,” said Roman Wasenmüller, Head of Podcast Business at Spotify. “As we continue to evolve and expand the Spotify Partner Program, we are focusing on increased revenue and consumption for creators.”
Spotify has led audio streaming worldwide for nearly two decades. As video accelerates, we’re investing to make Spotify the video and audio destination for creators and listeners. With the Spotify Partner Program, we’re helping creators build and retain loyal audiences by delivering the best possible version of their content.
Find out more about the Spotify Partner Program by visiting the Spotify for Creators website.
From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, have become a cultural conversation driver among listeners, with video continuing to grow in popularity.
There are few better places to celebrate the power of the format and its evolution than at SXSW, where culture, content, and business collide. That’s why we brought Spotify House to Austin and invited guests to relax and enjoy a day of conversations featuring some of today’s most influential voices.
The first session of the day served up hot takes, modern wisdom, and plenty of laughs from Ira Madison III, cohost of the Crooked Media award-winning podcast Keep It, Chris Williamson, host of the popular show Modern Wisdom, and Sara Foster, actress and cohost of The World’s First Podcast, in a conversation about how podcasts have helped evolve commentary in the digital age.
The next session turned its focus to video, with panelists Morgan Absher, host of the comedy podcastTwo Hot Takes, and Rachel Lindsay, attorney, media personality, and cohost of the NAACP-nominated show Higher Learning as well as Morally Corrupt on Spotify’s The Ringer.
Both creators broke down how the format has changed their approach to podcasting. For Rachel, video has offered a level of intimacy for the audience in a way that audio alone could not.
“Video has been a game changer for us. At first, it was a bit intimidating, but soon you forget the camera is there and just get comfortable,” she told the crowd. “My facial expressions almost become another character on the show, like an extra cohost. It unlocks a whole new level of podcasting, making our audience feel like family.”
Morgan, who recently added video episodes to Spotify, agreed with this sentiment, adding that video has the ability to capture the unspoken moments, adding an additional layer of dynamism to the conversation.
“Sometimes there are no words and you need that reaction. Bringing video on Spotify is a ‘have your cake and eat it too’ experience,” she said.
Discover why fans can’t get enough of Morgan Absher on Two Hot Takes, now featuring video episodes:
Last month, we officially launched the Spotify Partner Program, a powerful new monetization system for creators in the U.S., the U.K., Canada, and Australia. Just one month in, we’re already seeing the positive impacts on consumption and revenue growth for enrolled creators.
First announced at our Now Playing event, the Spotify Partner Program offers creators multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement (in select markets), as well as ad monetization on Spotify Free and other podcast platforms. The flexibility gives creators greater control over their businesses, helping them adapt to shifts in the growing podcast audience while driving incremental revenue.
The results also speak for themselves: Spotify’s video podcast consumption is up more than 20% since the program’s launch, with payouts to creators in January increasing by 300% compared to the same period a year ago. In addition, hundreds of creators surpassed $10,000 in monthly revenue on Spotify in that same time, with the top earners crossing well into six figures in the first month alone.
Video podcasts that have experienced success through the Spotify Partner Program include Modern Wisdom, hosted by Chris Williamson, which increased consumption on Spotify by 36%; We’re All Insane, the mental health podcast hosted by Devorah Roloff, which earned more than $17,000; and Kinda Funny Gamecast, a video game podcast that’s earned $10,000.
As video consumption continues to grow on Spotify, we aim to give creators more opportunities to earn while giving our users a more seamless and delightful viewing experience.
Ready to unlock the full potential of your content? Get started now with the Spotify Partner Program.
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