Tag: emerging artists

Meet DORA, the RADAR Teen Rewriting What It Means to Be a Global Pop Star

Spanish singer-songwriter DORA has had a busy year—and that’s putting it lightly. At just 16, she’s already graced the cover of Vogue España and appeared on the soundtrack for Élite, a popular Netflix show. Now the Madrid-based artist can add another item to the list: she’s a part of Spotify’s global emerging-artist program, RADAR.

Launched in March 2020, the program features artists from over 50 markets worldwide and helps performers at early stages of their careers broaden their fan bases through Spotify’s social channels, curated playlists, and tailored marketing initiatives.

DORA is the sole author behind many of her genre-bending tracks. She shifts between English and Spanish with ease, singing over tracks influenced in equal measure by 2000s bubblegum pop, moody indie rock, and pulsing EDM. Since the launch of RADAR, DORA has released three singles, some of which were even recorded in her school uniform: the twinkly discoteca-ready “Oxena,” acoustic-driven “Hoy,” and infectious English-language “Stay.” 

We sat down with the RADAR artist to learn more about how she got here—and where she’s planning on going next.

You’ve had a pretty meteoric rise in the past year. What’s it been like to see your career take off?

It’s a blessing to see my music reach a wider audience throughout the years, and seeing the different people that follow me into this journey is amazing. For me, it’s like watching my newborn baby getting older—I accompany my music’s steps. I put work into it, and my music gives me a lot of other beautiful things in exchange.

Celebrate Six Months of RADAR Around the World

In March, we announced RADAR, our emerging-artist program spotlighting rising talent from around the globe—from Brazil to Japan to Germany to New Zealand and beyond. Now, six months and more than 2 billion streams later, we’re excited to share the debut of our on-platform RADAR hub, home to extensive, original, and exclusive RADAR content.

The launch of this emerging-artist program has propelled the growth of RADAR artists around the world—and fans are listening. Take a look at how much they’ve streamed these rising artists:

Australian Newcomer Merci, Mercy Discusses Her Big Break

As far as career goals go, the 19-year-old Australian singer-songwriter merci, mercy told For the Record that she aims to be “brutally honest” above all else in her songs, celebrating her weirdness in a way that makes others follow suit. Her commitment to smashing taboos comes alive on the rising artist’s debut single, which is the rare kind of debut that feels assured and fully formed. 

The strength of that song, “F*cked Myself Up,” recently led to merci, mercy being handpicked as Australia’s representative in Spotify’s global emerging-artist program, RADAR. The program features artists at all stages of their careers from over 50 markets worldwide and helps them strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives. 

On her lead single, merci, mercy sounds self-aware as she sings about heavy issues like substance abuse and alcohol dependency above a deceptively slinky groove flecked with electronic flourishes. The entire track exudes a nonchalant lightness despite lyrics detailing the powerful temptation to overindulge; the song is topped off with pop-bright vocals as charismatic as they are matter-of-fact.

If merci, mercy sounds wise beyond her years, it may be a result of her having lived abroad with her mother, splitting her childhood and subsequent years between Beijing, Thailand, Sydney, and smaller towns in Australia. “It definitely made me who I am today,” she told For the Record. “Being able to live in other countries and experience the way other people live really opens your mind. I feel really grateful I had the opportunity to do that.”

It’s no wonder, then, that the teenage artist is already working with top-flight producers like Edwin White (Vance Joy, Fergus James) and Joel Quartermain (G Flip, Meg Mac), who co-wrote the track. In fact, she had already signed with a management company, a booking agency, and veteran Aussie label Liberation Records before the song even came out in March, all thanks to the strength of an earlier tune called “Be” that she quietly uploaded in 2018.

Her stage name, meanwhile, was suggested by a friend when she couldn’t decide between Merci (French for “thank you”) or Mercy. And though she’s only just released her first worldwide single, she has been writing songs—“in my bedroom, car, shower, and every other good place to procrastinate—since the age of 16, when she realized that singing other people’s material wasn’t for her.

“I started to use it as an excuse to avoid responsibilities such as schoolwork and cleaning my bedroom,” she admitted. “Nothing has changed, apart from the schoolwork and being way better at writing songs.”

What has changed, of course, is working with producers like White and Quartermain to perfect her songs in the studio. “It felt like home, like I was meant to be there,” recounted merci, mercy. “I was obviously nervous each and every time, but I just loved being with such amazing people creating such innovative music.”

As for her inclusion in Spotify’s RADAR program, merci, mercy said it’s been a welcome vote of confidence: “It leaves me in a constant state of empowerment, humbleness, and excitement. It confirms for me that my dreams are indeed coming true. I feel validated in the most wondrous of ways.”

Check out merci,mercy and more of the artists selected for Spotify’s worldwide RADAR program on the On Our Radar playlist