Tag: Partnership

5 Fast Facts About Spotify and Samsung’s Partnership Expansion

Back in August, we announced that Spotify had been named Samsung’s new go-to music service provider, bringing a more seamless, multi-device listening experience to their users. Today, we’re excited to share that we’ve brought our partnership to the next level. Spotify will be pre-installed on the newest Samsung mobile devices, so music and podcast lovers can start listening as soon as they turn on their new phone.

Looking forward to a new gadget—and to getting to your favorite music and podcasts even quicker? Here are five fast facts about Spotify and Samsung’s partnership expansion.

  1. It’s a continuation of our announcement last August (ICYMI, Spotify is Samsung’s go-to music service provider)
  2. Spotify will be pre-installed on millions of new Samsung mobile devices globally
  3. Those devices include the soon-to-be-released Galaxy S10, S10+, S10e, S10 5G, Galaxy Fold and select Galaxy A Series phones*—so getting a new phone means discovering new music and podcasts that much sooner
  4. Eligible consumers with select Samsung devices in the U.S. will qualify for six months of free Spotify Premium, redeemable in app
  5. From our integration with Bixby, Samsung’s intelligence platform, to our availability across TVs tablets, smartphones, and smartwatches, we’re just getting started.

We’re excited to continue supporting Samsung devices this year to allow Samsung and Spotify users to discover and enjoy music in new ways. You can read even more here and determine if you qualify for the six months of free Spotify Premium.

*Galaxy S10, S10+, S10e, S10 5G, Galaxy Fold and select Galaxy A series devices; may vary by region and carrier.

Exploring Spotify’s Creative Content Partnership With Ellen DeGeneres

Spotify and Ellen DeGeneres are cut from the same cloth. We share an insatiable appetite for new music, and we’re both passionate about using the power of music to build culture and community. Now, The Ellen Degeneres Show and Spotify are coming together in an exciting partnership that will create opportunities for new voices to be discovered and enjoyed by millions of listeners.

As Ellen herself said, “I’m so excited to partner with Spotify on my very own music hub because music truly makes everything better. Well, music and salt.”

Spotify users can now find an all-new content Ellen hub based on her incredibly popular show—from the music of artists on her show, to her popular “Ellen on the Go” podcast, and beyond. The innovative partnership, which launched Friday, December 7, puts Ellen center stage on our platform, curating fresh, new Spotify content that old and new fans alike will love.  

We caught up with several of the Spotify band members behind the partnership from across the company to learn about what Ellen and Spotify fans can expect in the year ahead.

What excites you the most about this awesome new partnership with Ellen?

Jamie Herbert, Spotify Head of North American Marketing: Ellen is such a beloved figure around the world, but she’s also a huge music fan and tastemaker, helping to launch the careers of countless new and emerging artists over the years.

We’re excited to help generate exposure for all the artists Ellen is passionate about, whether it’s global music stars or the next big thing. We’ve created a Spotify-first dedicated hub for all of Ellen’s fans to visit and hear what she is listening to right now, including custom playlists of all the artists appearing on the show updated on a regular basis. We’ll also be featuring her Ellen on the Go podcast and in 2019 adding exclusive video clips from the show.

What was the original idea spark for this first-of-its-kind collaboration?

Alex Bodman, Spotify Global Executive Creative Director: This is the first time we’re doing such a high-profile partnership, so I began to think about how we might pitch the creative opportunity to Ellen and her team and what it would look like. I wrote down a few words on a piece of paper. One of them was “irreverent.” One was “progressive.” One was “energy.” Then I wrote the phrase “passionate about culture.” You could take all of these attributes and use them to describe the Spotify brand, but you could just as easily use them to describe the Ellen brand. What you have is two brands that align in a really authentic, natural way with very different audiences.

Richard Frankel, Spotify Global Creative Director, Partner Solutions: Both Ellen and Spotify use our platforms to amplify exposure for new voices, music, and culture trends. We’re focused on establishing content partnerships that help us give a million creative artists the opportunity to live off their art, and that gives billions of fans the opportunity to enjoy and be inspired by it. Additionally, working closely with Ellen will be our first experience with marketing to an older audience.

What is it about Spotify and Ellen that makes this an ideal pairing?

Xavier “X” Jernigan, Head of Cultural Partnerships: It’s ideal because it enables us to partner with an influencer to curate an entire category and hub around their brand, and it’s the first time we’ve done so. Ellen’s brand is deeply interwoven with music, as evidenced by the care with which she handpicks musical talent, and by the ways she integrates music into her show. Bringing in specific influencers like this to Spotify is perfect because it opens us up to more opportunities to speak to fans—and an even wider audience—where influencers have already cultivated trust.

Frankel: Ellen represents that embrace of just loving what you love and freely expressing it. Another thing she does really well is find and celebrate lesser-known voices. She takes chances on them in ways that Spotify aims to do. It echoes how we help unknown songs become discovered and, many times, turn into hit songs. On Spotify, a hit song can come out of nowhere, and Ellen has that same unique exposure power. She finds the yodeler in Walmart and turns them into a superstar. We’re so aligned on amplifying those voices, so I think this is going to work really well between us. We share an affinity for the underdog who breaks through in unexpected ways.

What does this groundbreaking partnership say about the evolution of Spotify, and about the evolution of the Ellen brand—and how nimble both brands are at connecting with new and existing audiences?

Herbert: Through this partnership, we can tap into Ellen’s passion for music and provide innovative ways to connect her loyal fanbase with artists across the full spectrum—from undiscovered talent to household names—all through a custom Ellen destination on Spotify.

What can fans look forward to over the next year?

Jernigan: Ellen and her team have curated four exclusive Spotify playlists that fans can look forward to. Loved By Ellen features music that Ellen is loving right now. Twitch’s Favorites is DJ Twitch’s top dance jams. Ellen Show Favorites is a sneak peek of songs played just for guests. And Performed On Ellen highlights artists who have performed on Ellen.

Bodman: Ellen’s playlists will be endless because they’ll be constantly updated. They’ll include the artists and songs Ellen is currently listening to. Some of it will be Bruce Springsteen classics and some of it will be the breakout rapper who just played her show last week. The beauty is that listeners will discover new music and rediscover favorites, all through Ellen’s eclectic, one-of-a-kind lens.

Check out our exclusive new “The Ellen Show” content hub on Spotify here.

The Spotify Holiday Gift Guide Is Here

Festive pajamas, scarves, candles, chocolate … you’ve already exhausted all the go-to gifts for your inner circle. Here’s an obvious but brilliant idea: music. It’s a clear crowd pleaser, and with Spotify, giving the joy of music—to your family, friends, loved ones, or self—may be easier to give than you think.

From a Premium account to a Spotify-compatible wearable, there are plenty of holiday gift options to please everyone—from the pickiest listener to your own music-loving self.

For the bestie who’s always asking what song is playing
We recommend:
 a Spotify digital gift card

Don’t leave them out of the loop. A gentle nudge toward a Premium subscription means hours of ad-free podcasts, uninterrupted song listening, and more features that help keep a person up to date with the latest releases. A generous gift card will make that transition to Premium even smoother. Gift 12 months for $119.88, 6 months for $59.94, 3 months for $29.97, and 1 month for $9.99.

If you’re looking to keep up with the Joneses
We recommend:
 Spotify Premium for Family

The Joneses might not all agree with what to listen to at any given moment, but luckily they don’t have to, because *they* have unlimited access to Spotify’s audio library through their shared account. So why not you too? With a Spotify Premium for Family account, allow the young listeners in your house to keep the older generation savvy with what’s hot right now—and also get really into their parents’ throwback playlists. Bonus: Family master account holders in the US ($14.99 a month for up to six family members) get a Google Home Mini voice speaker as part of their plan for a limited time—so it’s a two-for-one.

For the family member who’s always misplacing their smartphone
We recommend: any smart home device

Forget that phone—with a new smart home device, you can access your music speaker with the sound of your voice. First, download Spotify. Then simply say the name, artist, playlist, or burning question, and the built-in assistant will answer. Plus, most smart home devices are compatible with Spotify Connect, so the music will surround you whenever, wherever.

For the college student who’s too stressed to playlist
We recommend: 
Spotify Premium for Students

We get it, it’s been a tough semester. But no matter how many essays, quizzes, tests, projects, theses, or finals you’ve conquered, there’s always time for a study playlist—or a night off with a movie. So treat yo’ self to Spotify Premium for Students and get access to Spotify Premium—and, if you’re in the US, Hulu and SHOWTIME—for a low monthly price that means you can still afford your textbooks.

For the fitness addict whose playlists are timed to a daily run
We recommend: 
a Spotify-compatible smartwatch

Some come with Spotify pre-installed, so all you have to do is point toward the tunes that get you going. With others, simply download the Spotify app. Either way, it’s a great way to play your music in style.

For the “It’s the thought that counts” friend
We recommend: 
Spotify’s relaunched free version

It’s like the mixtapes you once lovingly curated. Play songs in any order, skip all you want, discover new artists, and create your own playlists. The best part? It doesn’t cost a thing. Instruct them to simply download the app, add some of their favorite artists, and go.

No matter whether you’re buying for yourself or for others, check out our latest Spotify Singles Christmas songs to keep you in the holiday spirit, making your list and checking it twice.

Spotify for Apple Watch Helps You Keep Time With the Music

We’re constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and our smartwatches are the tool to help keep us up to speed. Today, Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favorite music and podcasts without missing a beat.

We know the importance of having music on the go, which is why we’re excited to bring a new Spotify app to our highly mobile users on Apple Watch. With this new app, users can enjoy an improved experience with better control and the ability to seamlessly connect to your speakers or devices. And while we continue to innovate, we have many exciting things coming up —including the ability to listen to your music and podcasts offline.

More activities—more control

Smartwatches let us access the world with a flick of our wrists. Ready to start your run? Hit play from your Apple Watch without having to wrangle your phone out of its running case. Running into a friend as you head into the grocery store? Tap pause to grab a cart and a chat. Not feeling a slow song during your birthday party? Skipping to the track that matches your mood and activity is now as easy as checking your notifications. Or, while listening to your favorite podcast, easily rewind 15 seconds to catch that detail you missed. It’s all right there on the watch face.

Speaking of parties, easily connect your speakers or devices via Spotify Connect to effortlessly DJ from your watch.

Easier access—easier discovery

The new integration with Apple Watch makes accessing your recently played songs simple, even with your phone in your pocket. Plus, if you find a new favorite track while on the go, just tap the ♡ icon on your watch screen to save it to your collection—and then feel free to stream it over and over again.

This new experience will be rolling out to Apple Watch users over the coming week. Make sure that you have the latest version (v.8.4.79) of Spotify, or download it on the App Store—and look out for more updates coming soon.

Apple Watch is a trademark of Apple Inc., registered in the U.S. and other countries.

Spotify for Artists Announces Upcoming Integration with DistroKid

Today, we’re happy to announce plans to enhance Spotify for Artists by enabling artists who upload to Spotify, via our recently announced beta feature, to seamlessly distribute their music to other platforms through DistroKid.

For the past five years, DistroKid has served as a go-to service for hundreds of thousands independent artists, helping them deliver their tracks to digital music services around the world, and reaching fans however they choose to consume music. The service has been a trusted and reliable partner to Spotify, which is why they’re a natural choice to enhance the experience for artists using our beta upload feature. As part of this partnership, Spotify has made a passive minority investment in DistroKid.

We’re excited to roll out this new technical integration in the near future, and hope to share more information soon.

Find the Perfect Gaming Music on Spotify

When you’re gaming, you’re in the zone—and you need the music to match. Sometimes the game’s soundtrack is on point (we’re looking at you, Dan Romer and “Far Cry 5”), and other times you wish it could be anything else. That’s why we partner with some of the biggest streaming gaming companies like Twitch and Blizzard, and why we’ve made Spotify available on some of your favorite consoles, including Xbox One. This year, we’re also deepening our partnership with Xbox and fans by returning to Gamescom with an even bigger presence.

Read on to learn about our partnership, playlists, and even the beats per minute behind gaming streaming.

All Fun and Games at Gamescom

Gamescom is Europe’s largest annual gaming convention, and it’s being held in Cologne, Germany, this week (August 22-25). The four-day event showcases demos of the latest top games, innovative accessories, and most current gaming software. The biggest names in gaming brands (Sony, Microsoft, Nintendo), developers (Ubisoft, Activision), publishers, influencers, distributors, and media are in attendance.

PWN the Gaming Playlists

Gamescom is the ideal platform to launch Xbox’s Spotify profile and first playlists, featuring the biggest gaming titles of the year. Check ‘em out:

Metro Exodus: Climb aboard and take a stand with these futuristic tracks.

Jasmine Solano Talks the Highs and Lows of Success On New Podcast Series ‘Ebb & Flow’ (Sponsored By New Amsterdam Vodka)

Jasmine Solano knows how to connect with fellow hustlers.

“I’ve been told I’m a mix of Angie Martinez and Oprah when it comes to interviewing artists” she says. “That might be a stretch, but I’ll take it!”

Jasmine is the host of Ebb & Flow, a new podcast from Spotify and New Amsterdam Vodka launching August 20. The five-episode series features candid conversations with rising hip-hop artists and entrepreneurs who have dreamed, worked, and sacrificed their way to the top. As an accomplished DJ, musician, TV host, and influencer herself, Jasmine understands that success doesn’t always come easy, but with talent, dedication, and a little help from the cosmic forces that be, almost anything is possible.

Featuring guests Bryce Vine, GASHI, J.I.D, Saweetie, and Skizzy Mars, Jasmine promises that Ebb & Flow isn’t your “typical” interview series. Raw, personal, and real, it details “the struggles and celebration of the journey.” Below, Jasmine Solano opens up about her own success, how she first launched her career, and how her future with Ebb & Flow was written in the stars.

What was the worst job you ever had?

When I was 17, I worked coat check at a club. There was a good and bad side to that job. Managing 400 coats a night with people losing their tickets and being rude… that was not so fun.

But the DJ, who was generously cool, would let me get on the turntables for a bit at the beginning of the night, before anyone was at the club. I got to practice DJ-ing live there – so my worst job actually became a stepping stone for my future life.

What was the best career advice you’ve ever been given?

Keep going. If you’re on the talent or entrepreneurial side, there are highs and lows… which is why Ebb & Flow is such a great name for this podcast. There are so many risks and heartbreaks involved with being an artist and running your own business and brand. It’s so easy to quit.

You really have to keep going until it pops. Find your groove until it creates momentum. You should have a drive that’s unlike anything else. It has to be fierce, consistent and nonstop… always stay ready for what’s around the corner.

When did you feel like you had really “made it”?

I have a music duo with MeLo-X called Electric Punanny. We’ve toured worldwide several times, and during one of those tours we performed at Glastonbury Festival in the U.K. We played on the Favela Stage, which was an entire wall the length of a New York City avenue decorated like favelas in Brazil. It was wild.

During that experience, I realized, “Wow. We are global. Not everyone knows our name, but we made it.”

You’ve worn a lot of hats throughout your career, including DJ, host, and music influencer. What would you say is your main area of expertise?

DJ-ing is number one. I’ve been DJ-ing now for 15 years.

My second main title is producer, which means many things in my world: producer of music, events, tours, organizing and mobilizing people. I take on roles from booking agent to accountant and everything in between. My expertise varies, but my main passion is understanding the climate of music and culture.

Another passion of mine is bringing people together and creating a space in which they feel comfortable sharing their stories. The reason I was obsessed with Ebb & Flow when I got the call was because I am an artist as well. If anyone can understand the lifestyle, and the trials and tribulations of an artist’s life, it’s me. I love talking to people about why they are how they are. I think those conversations are so fruitful, not just for fans who already love these artists, but people in general who are trying to build from the ground up.

Ebb & Flow is not your typical interview series. In some of the episodes, artists started tearing up. We got into some really emotional talks. It really just felt like I was talking to some of my best friends. I think that just comes from artists talking to artists, entrepreneurs talking to entrepreneurs; there’s a sense of understanding and comradery. It’s going to be really beautiful for fans to hear these conversations throughout the series.

Ebb & Flow isn’t the first time you’ve collaborated with New Amsterdam Vodka. What do you value most about being a New Amsterdam Vodka ambassador?

The people behind New Amsterdam Vodka have their finger on the pulse in terms of what to support. A lot of artists and entrepreneurs need partnerships, especially for creative ideas that need funding and backing. New Amsterdam Vodka has been one of those brands identifying projects and people that are pushing the culture forward.

The ethos of New Amsterdam Vodka is similar to that of a touring artist: The person that is always out pushing the needle and making the most of life. It’s definitely the perfect partnership.

How were you first approached about hosting Ebb & Flow?

It’s a really funny story. Back in January, someone told me, “It’s about the ebb and flow.” People have probably heard that phrase their whole lives, but for some reason, I had not heard it in at least a decade. I loved the meaning behind it, which references the waves of the sea. Like the seasons and the tide, everything has cycles.

A week later, my acupuncturist had a candle that said “ebb and flow.” Then I heard a song on the radio called “Ebb and Flow.” Every two weeks, “ebb and flow” would somehow come up in my life.

Then I got the call for this show and expressed how much I loved the concept. Then they told me the title was Ebb & Flow, and I nearly lost it!

So crazy! Do you think that when it comes to success, there’s something cosmic at force, or do you think it’s more luck, or hard work? Maybe a combination?

It’s everything you mentioned. It’s cosmic energy, destiny … mixed with devotion, timing, hard work, and talent.

I’m no guru; I don’t know the formula. But when people have all of that going at the same time, special things always happen.

Listen to Jasmine Solano host all 5 episodes of Ebb & Flow starting today, August 20.

Your Favourite BBC Podcasts, Now on Spotify in the UK

If podcasts now act as your constant companion on a commute, at the gym, or while you’re in the bath at the end of a long day, you’re not alone: millions of listeners across the UK are making podcasts part of their lives every day.

The BBC was one of the first podcast creators in the world when it made Radio 4’s ‘In Our Time’ downloadable online in 2004. Today, the BBC podcast library boasts hundreds of programmes across thousands of episodes and caters to millions of listeners across the UK and worldwide.

“The BBC is one of the largest content creators in the UK, and have worked with the biggest and best audio talent in the world,” explains James Cator, Spotify’s Head of Podcast Partnerships, EMEA. “To have a comprehensive audio catalogue in the UK, the BBC are essential, so adding the BBC to our rapidly-expanding catalogue of podcasts was a natural partnership.” To that end, Spotify has added podcasts from iPlayer Radio and BBC Sounds to the platform, making hundreds of BBC podcasts available to Spotify users in the UK from today.

That’s thousands of episodes across a number of diverse genres – all in one place. To access the podcasts, users can simply visit the podcast section in Browse on Spotify and browse categories including Comedy, News & Politics, Educational, Sport & Recreation, Lifestyle & Health, Business & Technology, and Kids & Family.

“You can now be assured of finding the perfect podcast for every moment and mood on Spotify,” says James. “Whatever you want to learn about, or whatever mood you want to feel, it is all available to you, however you want to listen – on your laptop, phone, or on your connected devices via Spotify Connect.”

The number of podcast listeners in the UK is growing rapidly every year, with many of those streaming original BBC shows. And, in James’ opinion, everyone has their own unique reason for streaming.

“Podcasts allow people to turn time that would otherwise be wasted into time that is productive and full of interest and wonder,” James says. “You can satisfy your innate curiosity, listen to some of the best storytelling in the world, and hear gripping true crime stories, all while travelling to work. Escapism, personal development, education, comedy, there are so many reasons to listen, and there really is a podcast for every situation. You can find people talking about topics with an honesty that doesn’t exist in any other medium.”

And although podcasts are growing more and more popular, James notes that it isn’t for everyone – yet. “I think there is so much left to create, and the majority of the population doesn’t listen to podcasts – yet. The beauty of podcasts is that it is so easy for everyone – whether you’re an individual self-starter, a small independent media company, or a huge corporation – to create a podcast and experiment with new formats. The breadth and variety of podcasts are growing at an incredible rate, and I think we will see podcast listening become truly mass market in the not-too-distant future.”

If you’re an aspiring podcast listener in the UK but aren’t sure where to begin, check out some of James’ recommendations from the BBC, all of which you can stream on Spotify in the UK from today:

Short Cuts: Short documentaries and adventures in sound presented by Josie Long.

James’ take: “I love this show. Each episode is based around a theme, and can be anything from short stories to poetry to documentaries. Some themes have been ‘tough love’, ‘fear’ and ‘magical realism.’ One episode was about ‘nothing.’”

Desert Island Discs: Eight tracks, a book and a luxury: What would you take to a desert island? Kirsty Young invites her guests to share the soundtrack of their lives.

James’ take: “A classic show that has interviewed some of the biggest names in the world and reveals so much about them from just the few items they’d take to a desert island. Bruce Springsteen’s is a particular favourite.”

The Infinite Monkey Cage: A witty, irreverent look at the world through scientists’ eyes. With Brian Cox and Robin Ince, updated weekly.

James’ take: “Brian Cox and Robin Ince look at the world through science, but in ways that are always surprising, often hilarious and fascinating from start to finish. Great podcast for ‘did you know…’ pub facts.”

To listen to BBC podcasts in the UK head over to the Podcasts within Browse on Spotify.

Wake Up to the Perfect Soundtrack with Spotify and Clock App from Google™

Trouble getting up in the morning? Don’t worry. Whether you’re looking to hit the snooze button or need a jolt of energy, Spotify and the Clock app from Google™ will now offer the perfect soundtrack to start your day.

Starting today, Spotify and Google are partnering to help both and free and Premium users on Android™ phones to set their own unique alarms with music from Spotify’s 35 million track catalog. Setting a personal soundtrack to your waking moments has never been easier.

“We’re excited to bring the ability to personalize your alarms on the Clock app from Google with the incredible music catalog from Spotify,” says Jorge Espinel, VP Business Development at Spotify. “This has been a top Spotify user request for years, and we can’t wait to see music fans picking their favorite tracks, artists, and playlists to kick-start their day.”

Simply open up the Clock app from Google™, connect and authenticate your Spotify account, and you’re ready to:

Set your personal alarm soundtrack 

Make your way to the ‘Alarms’ tab to find instant music recommendations and effortlessly search and select any track, album, artist or playlist from Spotify to greet you the following morning. The same great experience is also available for our free users in shuffle mode.

Continue listening throughout your morning

To make sure you hit the ground running, Spotify has filled the tab inside the Clock app from Google™ with personalized recommendations from your recently played music, as well as curated Spotify morning playlists including I’m Wide Awake, It’s MorningHave a Great Day!and Songs to Sing in the Shower.

Once you turn off the alarm, you’ll see an option to ‘Continue Playing’, offering a seamless way to continue listening and set you up for a productive day with Spotify.

The Clock app from Google™ comes preinstalled on some Android devices & is available for download via the Google Play store for all Android mobile users.

The integration will be rolling out to all users on Android over the next few days*.

Rise and shine! 

*Users in all 65 markets where Spotify is available.

Update August 10, 2020: We’re excited to introduce a new feature within the Clock app from Google “Bedtime” functionality in which users can select Sleep sounds from specifically-curated sleep and relaxation Spotify playlists, or search for specific content to play. Plus, after content is selected, users can set a timer for the audio to stop playing. Happy dreaming!

Spotify Acquires Loudr

Spotify is proud to announce that Loudr has joined the Spotify family. The company was founded in 2013 to build products and services that make it easy for content creators, aggregators and digital music services to identify, track and pay royalties to music publishers.

The Loudr team of publishing specialists and technologists will join Spotify’s New York offices. Loudr will continue to provide select services to its publishing and aggregator partners, while contributing to Spotify’s continued efforts towards a more transparent and efficient music publishing industry for songwriters and rights holders.

“What Loudr has built is more than just a smart and easy way for artists to obtain mechanical licenses; it’s true music industry innovation,” said Adam Parness, ‎Global Head of Publishing, Spotify. “The Loudr team perfectly complements Spotify’s music publishing operation and, together, we believe we can continue to foster a more open, streamlined, and modern music publishing landscape.”

 

Cautionary Note Regarding Forward-Looking Statements

We would like to caution you with respect to any “forward-looking statements” made in this communication as defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and include this statement for purposes of complying with the safe harbor provisions. The words such as “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “plan,” “anticipate,” “intend,” “seek,” “believe,” “estimate,” “predict,” “potential,” “continue,” “contemplate,” “possible,” and similar words are intended to identify estimates and forward-looking statements, which are generally not historical in nature.

Such forward-looking statements involve significant risks, uncertainties and assumptions as set forth in our filings with the United States Securities and Exchange Commission that could cause actual results to differ materially from our historical experience and our present expectations or projections.

We caution you not to place undue reliance on any forward-looking statements, which speak only as of the date hereof. We undertake no obligation to publicly update or revise any of our forward-looking statements after the date they are made, whether as a result of new information, future events or otherwise, except to the extent required by law.

Spotify and Hulu Expand Partnership

Spotify and Hulu Expand Partnership To Give Music and TV Fans All Of Their Favorites in One Premium Bundle for $12.99 Per Month

New Mass Market Subscription Plan – Spotify Premium, Now with Hulu – Launches Today

Music and TV are better together, and streaming your favorite music and TV shows just got a whole lot easier. Following last year’s successful launch of the Spotify Premium for Students, now with Hulu bundle, the brands are expanding their original partnership, this time to offer entertainment fans nationwide an affordable, all you can stream bundle of their own. The new subscription plan, Spotify Premium, now with Hulu, brings the two popular services together and allows subscribers to enjoy a world of ad-free music on Spotify Premium, as well as the more than 75,000 current and classic hit television shows and movies on Hulu’s ad-supported service – all through a single $12.99-a-month subscription plan. Beginning today, existing Spotify Premium subscribers not only have early access to the $12.99-a-month bundle, eligible subscribers can also take advantage of a 99-cent promotional offer to try the Hulu Limited Commercials plan for three months as an introduction to the bundle. Spotify Premium, now with Hulu will be available to everyone this summer.

Two Subscriptions, One Bill, One Low Price

Just like the college student bundle, the new subscription plan combines Hulu’s Limited Commercials streaming library – with more than twice the number of episodes available than any of the other streaming services – and Spotify’s popular Premium subscription plan, both on the same bill, and all in one convenient package. In addition to Hulu’s popular original series like The Handmaid’s TaleThe Looming Tower and Marvel’s Runaways, the new bundle gives Spotify subscribers access to Hulu’s enormous offering of thousands of hit TV series and movies, including The Good Doctor, this season’s #1 new drama; Roseanne, this season’s #1 new series; fan-favorite This is Us; Emmy® Award-winning comedy Atlanta; popular hits like Family GuyThe Voice and Power, and entire series runs of beloved shows like LostERSeinfeldFull House, Family Matters and more.

“Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” said Tim Connolly, SVP, Head of Distribution and Partnerships at Hulu. “Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.”

“Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the US,” said Alex Norstrom, Chief Premium Business Officer at Spotify. “Hulu’s TV content is highly acclaimed, and with this exclusive Spotify offer we are bundling two top media platforms for an unbeatable price. This is just one example of how we can add value to our premium members day after day.”

How to Watch, Listen and Stream

Existing Spotify Premium subscribers can take advantage of a special introductory offer by upgrading their existing Premium plan to Spotify Premium, now with Hulu. The offer grants an initial three-month Hulu subscription for the exclusive price of 99 cents before charging a monthly price of $12.99 for the bundle. Subscribers will gain access to Hulu’s growing on-demand library of award-winning original series.

Spotify and Hulu anticipate opening up the new bundle offer to those without a Spotify Premium account this summer.

Click here to learn more about the bundle, eligibility requirements and to sign-up.

Finding the Perfect Driving Playlist Just Got Much Easier

You know the feeling. You’re on the road and a song comes on. It’s not just any song – it’s the perfect song…and, all of a sudden, your ordinary drive is extraordinarily awesome. You turn the volume to full blast, nod your head to the beat and maybe even smile at the driver next to you at the traffic light. If they happen to be listening to their perfect driving song, they might just smile back.

Drivers have been rocking out in their cars for nearly 70 years, since the first FM radios were fitted into autos in the early 1950s. Later, the advent of cassette mix tapes, then burning CDs helped consumers customize their driving soundtracks. Naturally, when music streaming services came on the scene, people were even more empowered to personalize their listening experiences…and they did, creating well over one million Spotify playlists specifically geared toward driving.

“If you’re listening to music you don’t love, and you can’t skip, it makes the drive seem harder and longer,” says Jonathan Tarlton, of Spotify’s automotive business development team. “But when Spotify can really nail it and you hear perfect track after track, you might want to take the long way to work.”

Today, some 70 million users use Spotify in their cars—and there’s a good chance that number will grow, thanks to a recently announced collaboration between Spotify and Cadillac. Cadillac drivers can now download the Spotify app directly to their car’s infotainment system–no phone, no cables, no bluetooth necessary. The app understands that you’re in the car and will provide music recommendations that are perfect for road tripping, getting to work, or singing along with friends. It’s more convenient, safer and delivers personalized playlists, perfectly suited to each and every driver.

Photo credit: Spotify

 

“It’s as simple as tuning to a radio station,” says Stefan Cross, a communications manager for General Motors, Cadillac’s parent company. “It requires much less hassle on the backend. It’s really getting the music that you want in a safe non-distracting way, but still providing you a very robust experience.”

And that might do more than improve drivers’ moods. It could actually make them better drivers.

Cadillac decided to partner with Spotify on music streaming in part, Cross says, because of something Cadillac’s own research had revealed: Access to various music options seems to discourage aggression among drivers. “In focus groups, we have found that when customers have more listening options, they have fewer hard brakes, which is typically a sign of aggressive driving,” Cross says.

Tarlton says Spotify is interested in “leaning in” to the idea of proactively using music to help people overcome challenging driving situations, like providing specific playlist recommendations to lift their spirits when it’s raining.

Photo credit: Spotify

 

For now, Spotify is building a foundation for in-car playlists. Monday morning commuters may receive recommendations for upbeat songs to help energize them for the work week ahead. On a Friday evening, drivers gearing up for the weekend may enjoy brand new music from Spotify’s popular Release Radar customized playlist.

Of course, you won’t find the app surfacing Sleep playlists, but other than that, the sky—or rather, the open road—is the limit for Cadillac drivers and Spotify users intent on finding the ideal driving soundtrack.

“Drivers have this new world of choices,” Tarlton says. “Now, they can be their own DJs.”