Tag: AI

Spotify Expands AI Playlist in Beta to Premium Listeners in 40+ New Markets

April 24, 2025

Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions of playlists, with the goal of finding music that fits any mood or moment.

Now we’re bringing this feature in English to Premium users in more than 40 new markets, including countries in Africa, Asia, Europe, and the Caribbean, helping even more users effortlessly turn their most creative ideas into playlists. 

Playlists on Spotify are great sources for discovery, fostering deeper relationships between artists and fans. AI Playlist does just that by bringing users another way to express themselves through the music they love. Just start with a simple idea like “high-energy electropop that takes me to another world” or “workout music to make my ex jealous.”

Here’s how it works: 

  • Go to Your Library and tap the “+” button at the top-right corner, then select “AI Playlist.” Or, head to the Search tab on Spotify and search “AI Playlist.” 
  • Then, select one of the suggested ideas or simply type your own.
  • Spotify will suggest songs for a personalized playlist made just for you based on the tracks, artists, genres, and more we think you’ll like. Have notes? It’s easy to revise and refine—just ask for what you want, like “more upbeat” or “happier songs.” 
    • Pro tip: The most successful playlists are generated through “genre,” “mood,” or “artist” requests. But animals, activities, movie characters, colors, and even emojis are all fair game too.
  • To get started, we suggest trying out: 
    • “Afrobeat tracks to heat up the dance floor”
    • “Trending K-Pop hits I need to know” 
    • “2000s reggaeton for soaking up the sun”
    • “Songs to hype me up for the football match” 
    • “Upbeat Latin songs from my top genre”
    • With AI Playlists in beta, we’re still actively learning and iterating with each exchange. We will continue to refine AI Playlist to best serve our listeners and bring the feature to even more users. 

Available markets as of April 24, 2025: Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Botswana, Burundi, Canada, Curaçao, Dominica, Eswatini, Fiji, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, Marshall Islands, Namibia, Nauru, New Zealand Nigeria, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Vincent and the Grenadines, Samoa, Sierra Leone, Singapore, South Africa, Solomon Islands, Tanzania, Tonga, Uganda, United Kingdom, United States, Vanuatu, Zambia, Zimbabwe.

The Three Key Takeaways for Advertisers From Our Spotify Advance Event

April 2, 2025

The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform. These efforts reflect a big leap forward in automated buying and creative innovation for Spotify and the broader digital audio industry, most notably, the new Spotify Ad Exchange. 

We know that one of the reasons advertisers turn to us is because we’re constantly innovating at the intersection of culture, tech, and creativity. 

So we now have new ways to help advertisers jump into Spotify’s creative playground with ease, including our new Spotify Gen AI Ads.

1. We’re modernizing our ad platform to give advertisers the flexibility to buy Spotify in the way that works best for them: the new Spotify Ad Exchange and our self-serve Spotify Ads Manager.

  • Spotify Ad Exchange (SAX) is our new programmatic offering. For the first time, advertisers can now access Spotify’s engaged, logged-in users via real-time auction with full addressability and measurement capabilities in whatever way works best for them. Beginning today, in addition to The Trade Desk, the Spotify Ad Exchange is now available via Google’s Display & Video 360 and Magnite, with Yahoo DSP, Adform, and many more to come soon. These partners now have access to our suite of audio, video, and display formats across music, with podcasts coming soon. SAX is now available to advertisers across the U.S., Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.
  • Spotify Ads Manager: We’re continuing to innovate our self-serve platform with more advanced targeting capabilities, new 1P and 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimize, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships, and a new App Installs objective.

2. We’re making it easier than ever for advertisers to create with Spotify.

  • Spotify Gen AI Ads: We’re bringing our decades-long AI expertise and innovative approach to our advertising partners to enable them to create scripts and voiceovers at no additional cost, making it easier than ever to create high-quality, scalable audio ads. Gen AI Ads are available to advertisers in the U.S. and Canada in Spotify Ads Manager.

  • Spotify Creative Lab: Our dedicated team of creative minds work collaboratively with brands and agencies to inspire and scale creativity and to build unique and effective campaigns made just for the Spotify platform. Our Creative Lab team has helped brands create first-of-its-kind Spotify experiences, like Bestie Mode with Coca-Cola and Oreo; American Express and Resy’s Music Taste campaign; and “100 Years of Chevrolet” in Brazil.
  • Spotify AUX: Our in-house consultancy brings together our unrivaled know-how in music, podcasts, culture, experiential, and content production to bridge the worlds of brands, artists, creators, and fandom. Our mission is to provide innovative solutions that elevate brands through the power of music and culture. Today, we’re welcoming two partners to the AUX family: Visa and Kona Big Wave. We’re also continuing our multiyear partnership with Coca-Cola.

3. We’re helping advertisers reach their goals on Spotify with new measurement tools built just for Spotify and new 3P partnerships: We’ve rebuilt our first-party measurement stack and expanded tools with key third-party partnerships, enabling advertisers to evaluate performance across the funnel.

  • New Lower-Funnel Objectives: Starting today, our new App Installs Objective enables advertisers to show ads to people likely to click and download their app, while our new Website Traffic Objective enables advertisers to optimize their campaign toward people most likely to view their website.

  • Measurement Solutions: We’ve updated Spotify Brand Lift, our 1P measurement tool that helps advertisers understand how their Spotify campaigns impact their brand metrics. We’re also bringing Spotify Brand Lift and Spotify Pixel to Ads Manager. Lastly, we’re investing in key 3P partnerships to offer greater measurement capabilities and ensure that Spotify can be a trusted partner in this ever-evolving landscape.

Check out more coverage from Spotify Advance and visit Spotify Advertising for more about our advertising program and tools.

Spotify Opens Up Support for ElevenLabs Audiobook Content

February 20, 2025

As Spotify continues to roll out audiobooks to new listeners worldwide, we’re committed to providing authors with tools that help them reach those listeners and lowering the barrier to entry so more authors than ever can have their books heard. 

Starting today, we’re excited to begin accepting audiobooks from ElevenLabs, an AI software company that provides easy-to-use, high-quality voice narration technology.

For authors looking for a cost-effective way to create high-quality audiobooks, digital voice narration by ElevenLabs is a great option. Authors can use the ElevenLabs platform to narrate their audiobooks in 29 languages, with complete control over voice and intonation.  

One of our most requested features, now, authors can distribute their ElevenLabs content to Spotify and select other audiobook retailers via Findaway Voices, reaching millions of new listeners and book fans.

How to quickly and easily submit ElevenLabs audiobooks on Spotify

  • After creating their digital voice-narrated audiobook in ElevenLabs, authors simply download the file package and upload to Findaway Voices by Spotify.
  • Following a standard review, the book will go live on Spotify, as well as other retailers that accept digital voice-narrated titles from Findaway Voices.

For listeners, all digitally narrated titles will be clearly marked in the metadata on Spotify and across the other retailers where Findaway Voices distributes. The book description will be prepended with the first sentence stating, “This audiobook is narrated by a digital voice.”

We previously announced support for digital voice-narrated content created with Google Play Books, and will continue to find ways for more authors and publishers to make and distribute their audiobook content to Spotify. To learn more, be sure to visit elevenlabs.io.

Your Spotify Wrapped AI Podcast Is Here To Help You Reconnect With the Music That Defined Your Year

December 4, 2024

Each year we help fans dive deeper into their Wrapped, and this year we’re debuting a fresh way for them to do just that. For the first time ever, Spotify is unveiling Your Spotify Wrapped AI podcast, built with Google’s NotebookLM. 

With this personalized Audio Overview, fans can immerse themselves in the top songs, artists, and genres that soundtracked their year all delivered using generative AI by two dynamic hosts. From uncovering the unique ways you listened on Spotify to exploring the inspiration behind one of your favorite tracks, Your Spotify Wrapped AI podcast brings you even closer to the music that soundtracked your year.

Your Spotify Wrapped AI podcast will be available in English for eligible Free and Premium users for a limited time across the U.S., U.K., Australia, New Zealand, Canada, Ireland, and Sweden.

Ready to start listening? Follow these easy steps.

How to get Your Spotify Wrapped AI podcast

  1. Navigate to your Wrapped feed on Home and tap “Your Spotify Wrapped AI podcast” to start listening.
    • You can also find it via Search by typing in “Your Spotify Wrapped AI podcast.”
    • Or click the link to your Top Songs 2024 playlist (only available to Premium users). 
  2. Text/SMS your podcast to your friends by tapping the share icon to download the audio clip to your mobile device. 
    • You can also send the link to your podcast directly to your friends so they can listen to their own!
  3. Enjoy your show! (Heads up: By sharing this podcast you’ll create a public link!)

At Spotify, we’re uniquely positioned to transform your audio experience. With the Wrapped AI podcast, you can now experience your year in listening in a whole new way.

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

Make This Year’s Spotify Wrapped Even More About You With These AI Experiences

December 4, 2024

2024 Wrapped is here, and Spotify is celebrating the passionate fans and artists who made this year one to remember. 

This year, we’re taking your personalized Wrapped experience to the next level and bringing fans closer to the artists they love by enhancing two of our popular AI features, AI DJ and AI Playlist, and adding a new one: Your Spotify Wrapped AI podcast.

Through the combination of Spotify’s powerful personalization technology and generative AI, we’ve created hyper-personalized Wrapped experiences that connect millions of listeners worldwide with the music and audio they love. 

Your Spotify Wrapped AI podcast 

This year, for the first time ever, Spotify is unveiling an AI podcast about your 2024 Spotify Wrapped music listening, built with Google’s NotebookLM. With this personalized Audio Overview, you can dive deeper into your top songs, artists, and genres—all delivered by two dynamic AI podcast hosts. 

Your Spotify Wrapped AI podcast will be available in English for eligible Free and Premium users for a limited time across the U.S., U.K., Australia, New Zealand, Canada, Ireland, and Sweden.

For more on how to listen to Your Spotify Wrapped AI podcast, check out our For the Record post here.

DJ: Wrapped

As a fan-favorite feature for premium subscribers, DJ: Wrapped brings even more context into the Wrapped experience, providing commentary about your year alongside the music that soundtracked it. 

Also available in Spanish this year, DJ will tell you about your year in music listening, bring in expertise from our editors about the top tracks and artists of 2024, and tell you about your relationship with the DJ this year. 

Wrapped AI Playlist

With the new AI Playlist feature, Premium users in select markets can turn their ideas into a personalized playlist. This year, AI Playlist will be a part of the Wrapped experience, so users can go beyond their Wrapped results by entering prompts like “my top 5 genres” or “artists similar to my top 5” to create a personalized playlist. 

These features are an example of how we’re enhancing the shared cultural experience of Wrapped, reflecting how artists and creators have shaped our lives one note, one voice, one idea at a time.

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

AI Playlist Is Rolling Out in Beta in the US, Canada, Ireland, and New Zealand—Get Started With These Pro Tips

September 24, 2024

In April, Spotify introduced AI Playlist in beta, providing our Premium subscribers in the U.K. and Australia with another tool to fuel discovery and music curation. Now we’re expanding the feature, giving more users another opportunity to express themselves through the music they love. Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the U.S., Canada, Ireland, and New Zealand.

AI Playlist combines Spotify’s powerful personalization technology with generative AI so users can turn their most creative ideas into playlists. Whether you’re totally new to the game or a prolific playlist creator, this feature offers a fun, easy way to create and curate that perfect musical mix, just for you.

Playlists on Spotify are hotbeds for discovery, fostering deep relationships between artists and fans. In fact, there are over 22 billion new artist discoveries a month on Spotify, with two billion of these turning into more lasting connections between fans and artists. 

It didn’t take long for AI Playlist to make its mark after launching in the U.K. and Australia—to date, users have created millions of playlists that they keep coming back to. With AI Playlist, you can flex your creative muscles, crafting the ideal vibe for any particular moment or mood.

The magic of AI Playlist

Creating a playlist with AI Playlist is as easy as entering a unique prompt into the chat, like “upbeat pop music for my European summer vacation” or “a romantic playlist for date night at home.” Spotify will then offer a personalized selection of songs that match the vibe you’re going for, which you can revise and refine by typing in additional prompts.

The more specific you can be, the better. The most successful playlists are generated with prompts that contain a mix of genres, moods, artists, or decades, so get creative! You can also reference places, animals, activities, movie characters, colors, and even emojis.

With AI Playlist hitting four new markets, For the Record asked a few of the Spotify bandmates behind the feature about the prompts they use to create the AI-powered soundtracks to their lives.

Frankie Shlain, On-Platform Marketing Lead

“I prompted AI Playlist to give me a playlist of rom-com soundtracks from the ’90s and ’00s, and it delivered! My playlist was made up of tracks from some of my favorite movies from back in the day, proving AI Playlist definitely understood the assignment.”

Erick Morales, Product Marketing Lead

“I went on holiday to Tulum, and as I was packing and preparing for my trip, I asked for chilled electronic music to manifest my dream life in the Caribbean. AI Playlist helped me create a Caribbean Dreams playlist with some pretty sweet music I had never listened to before, along with some personal favorites.”

Annabelle Rolland, Senior Data Scientist

“Prompt: ‘Give me some funky and upbeat songs to help me unpack my boxes in my new home.’ The resulting playlist was called Energized Unpacking Grooves, and I also created another playlist that day called Moving Day Melodies. We had just moved into our new home and I needed an upbeat playlist to give me some energy to unpack a mountain worth of boxes!”

Renato Gamboa, Senior iOS Engineer

“Driving through the desert roads of Joshua Tree National Park in California was an unforgettable experience. To relive those magical moments, I used the prompt, ‘Desert house music for driving through Joshua Tree.’ I knew AI Playlist nailed it when it suggested some of my favorite tracks. Wanting to hear some fresh desert house tracks, I refined my prompt to include only tracks released within the last month. Now I’m back on those desert drives with brand-new hits, making the journey feel even more special!”

Get started with AI Playlist

Head to the Spotify mobile app and search “AI Playlist” to bring up the feature. You can also select “Your Library” at the bottom-right corner of your screen, and from there, tap the “+” button at the top-right corner and select “AI Playlist.”

    • Next, select one of the suggested prompts or type your own. Remember, get creative and be specific!
    • Just like that, Spotify will curate a personalized playlist featuring the tracks, artists, and genres we think you’ll like.
    • From there, you can easily manage the selection of songs by previewing and deleting tracks, or ask Spotify to refine the playlist with additional prompts.
    • Tap “Create,” and your new playlist will be saved automatically in Your Library.

While AI Playlist is designed to be fun, this feature is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive, so please prompt responsibly.

With this expansion, we’re excited to bring AI Playlist to more users so they can express themselves in creative ways and explore new music. We’ll keep iterating and innovating on this experience to better serve our listeners, so stay tuned for so much more to come.

Explore the Complexities of Human and AI Connection in the New Science Fiction Podcast ‘Selección Natural’

August 27, 2024

What does the future look like when it comes to AI personalities interacting with humans? This fundamental question of our present day is explored in the new Spotify Original fiction podcast Selección Natural. 

In this science fiction tale, Sofía, an advanced humanoid artificial intelligence robot, embarks on a scientific mission in Antarctica with climate change expert Ismael. Throughout the five episodes, listeners learn that Sofía is not just any AI. She develops feelings and complexities so human that one nearly forgets that Sofía is a machine, resulting in a variety of consequences. 

The Spanish-language podcast is written by Julio Rojas, the creator and screenwriter of the acclaimed series Caso 63. “In Selección Natural, I am keen to explore a pressing question: What will the dynamics be like between a human and a self-aware, emotionally capable machine? What kinds of connections could form? How will power dynamics play out, and ultimately, who will make the decisions?” explains Rojas.

Danna

Sofía is brought to life by Mexican actress, singer, and producer Danna, and Ismael is voiced by Chilean actor Álvaro Rudolphy. 

The series not only examines key questions about the use of artificial intelligence, but it also utilizes AI-based tools for various production aspects. While the script was written by Rojas, he used AI tools to adjust some parts of the protagonist’s content, making her sound more humanoid. Additionally, Sofía’s voice recordings were done in Spotify studios in Los Angeles and then introduced to an AI model to obtain the final voice. The aim of this creative approach was to have a realistic recording of what an AI would sound like. Finally, AI was also used for the podcast’s visual of Sofía. A digital artist and graphic designer specializing in AI design worked with a real portrait of Danna and subjected it to an AI program to create the final character.

Selección Natural is a captivating show that demonstrates the power of AI—both in storytelling format and for production tools. Discover this unique and exciting story of love and connection by listening to the first episode, below.

Mark Zuckerberg and Daniel Ek on Why Europe Should Embrace Open-Source AI: It Risks Falling Behind Because of Incoherent and Complex Regulation, Say the Two Tech CEOs

August 23, 2024

Editor’s Note: At Spotify, we believe that AI has the potential to offer real benefits for innovation and creators. Read on for thoughts from our CEO, Daniel Ek and Meta CEO, Mark Zuckerberg’s on the promise of open source AI and its ability to drive progress and create economic opportunity globally. 

This is an important moment in technology. Artificial intelligence (AI) has the potential to transform the world—increasing human productivity, accelerating scientific progress and adding trillions of dollars to the global economy.

But, as with every innovative leap forward, some are better positioned than others to benefit. The gaps between those with access to build with this extraordinary technology and those without are already beginning to appear. That is why a key opportunity for European organisations is through open-source AI—models whose weights are released publicly with a permissive licence. This ensures power isn’t concentrated among a few large players and, as with the internet before it, creates a level playing field.

The internet largely runs on open-source technologies, and so do most leading tech companies. We believe the next generation of ideas and startups will be built with open-source AI, because it lets developers incorporate the latest innovations at low cost and gives institutions more control over their data. It is the best shot at harnessing AI to drive progress and create economic opportunity and security for everyone.

Meta open-sources many of its AI technologies, including its state-of-the-art Llama large language models, and public institutions and researchers are already using these models to speed up medical research and preserve languages. With more open-source developers than America has, Europe is particularly well placed to make the most of this open-source AI wave. Yet its fragmented regulatory structure, riddled with inconsistent implementation, is hampering innovation and holding back developers. Instead of clear rules that inform and guide how companies do business across the continent, our industry faces overlapping regulations and inconsistent guidance on how to comply with them. Without urgent changes, European businesses, academics and others risk missing out on the next wave of technology investment and economic-growth opportunities.

Spotify is proud to be held up as a European tech success but we are also well aware that we remain one of only a few. Looking back, it’s clear that our early investment in AI made the company what it is today: a personalised experience for every user that has led to billions of discoveries of artists and creators around the world. As we look to the future of streaming, we see tremendous potential to use open-source AI to benefit the industry. This is especially important when it comes to how AI can help more artists get discovered. A simplified regulatory structure would not only accelerate the growth of open-source AI but also provide crucial support to European developers and the broader creator ecosystem that contributes to and thrives on these innovations.

Regulating against known harms is necessary, but pre-emptive regulation of theoretical harms for nascent technologies such as open-source AI will stifle innovation. Europe’s risk-averse, complex regulation could prevent it from capitalising on the big bets that can translate into big rewards.

Take the uneven application of the EU’s General Data Protection Regulation (GDPR). This landmark directive was meant to harmonise the use and flow of data, but instead EU privacy regulators are creating delays and uncertainty and are unable to agree among themselves on how the law should apply. For example, Meta has been told to delay training its models on content shared publicly by adults on Facebook and Instagram—not because any law has been violated but because regulators haven’t agreed on how to proceed. In the short term, delaying the use of data that is routinely used in other regions means the most powerful AI models won’t reflect the collective knowledge, culture and languages of Europe—and Europeans won’t get to use the latest AI products.

These concerns aren’t theoretical. Given the current regulatory uncertainty, Meta won’t be able to release upcoming models like Llama multimodal, which has the capability to understand images. That means European organisations won’t be able to get access to the latest open-source technology, and European citizens will be left with AI built for someone else.

The stark reality is that laws designed to increase European sovereignty and competitiveness are achieving the opposite. This isn’t limited to our industry: many European chief executives, across a range of industries, cite a complex and incoherent regulatory environment as one reason for the continent’s lack of competitiveness.

Europe should be simplifying and harmonising regulations by leveraging the benefits of a single yet diverse market. Look no further than the growing gap between the number of homegrown European tech leaders and those from America and Asia—a gap that also extends to unicorns and other startups. Europe needs to make it easier to start great companies, and to do a better job of holding on to its talent. Many of its best and brightest minds in AI choose to work outside Europe.

In short, Europe needs a new approach with clearer policies and more consistent enforcement. With the right regulatory environment, combined with the right ambition and some of the world’s top AI talent, the EU would have a real chance of leading the next generation of tech innovation.

We believe that open-source AI can help European organisations make the most of this new technology by levelling the playing field, and we hope that the EU doesn’t limit the possibilities that we are only starting to explore. Though Spotify and Meta use AI in different ways, we agree that thoughtful, clear and consistent regulation can foster competition and innovation while also protecting people and giving them access to new technologies that empower them.

While we can all hope that with time these laws become more refined, we also know that technology moves swiftly. On its current course, Europe will miss this once-in-a-generation opportunity. Because the one thing Europe doesn’t have, unless it wants to risk falling further behind, is time.

Mark Zuckerberg is the founder and chief executive of Meta. Daniel Ek is the founder and chief executive of Spotify.

Originally published at https://www.economist.com/by-invitation/2024/08/21/mark-zuckerberg-and-daniel-ek-on-why-europe-should-embrace-open-source-ai © The Economist Newspaper Limited, London, 2023

Spotify presenta AI DJ en español para los fans de la música en todo el mundo

July 17, 2024

Cuando lanzamos AI DJ en inglés el año pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir música en Spotify. DJ es una guía de IA personalizada que te conoce a ti y a tus gustos musicales tan bien que puede elegir qué reproducir para ti. Combina una selección curada de canciones con una voz impulsada por IA y complementa la experiencia con datos e información relevantes sobre las canciones y artistas que te recomienda. Todo esto se crea a través de la poderosa mezcla entre la tecnología de personalización de Spotify, la IA generativa en manos de nuestros editores expertos en música y una voz de IA real y cercana.

Y ahora es momento de llevar nuestro AI DJ, en versión beta, a los usuarios de Spotify Premium de habla hispana en todo el mundo.

Desde el debut de AI DJ, hemos aprendido la importancia de darle contexto a nuestros usuarios sobre lo que están escuchando. Cuando los oyentes reciben comentarios junto con sus recomendaciones musicales personalizadas, es más probable que escuchen una canción que de otro modo se habrían saltado. A los usuarios Premium les encanta DJ. El oyente medio de DJ pasa más tiempo escuchando DJ que los oyentes de cualquier otro set recomendado. 

Ya sea que aprendas algo nuevo sobre tu artista favorito o recuerdes un buen momento mientras escuchas una canción nostálgica, AI DJ agrega momentos divertidos a tu experiencia auditiva que te harán volver por más. Los usuarios Premium que escuchan DJ, escuchan más Spotify. Observamos un aumento de las escuchas la semana siguiente a la primera vez que un usuario escucha DJ en comparación con la semana anterior.

Quizás conozcas a Xavier Jernigan (sus amigos lo llaman “X”) como el primer modelo de voz de DJ con IA, en inglés.

X es el Head of Cultural Partnerships de Spotify y ha sido host de numerosos podcasts en Spotify durante los últimos años. Su personalidad y voz resonaron entre nuestros oyentes, por lo que fue la opción elegida. X no irá a ninguna parte, pero los usuarios que conocen y aman la voz en inglés ahora tienen la opción de elegir escuchar DJ en español.

El impacto del español dentro de la cultura musical es innegable: desde la popularidad de los artistas latinos en nuestra plataforma hasta el poder de la música para romper las barreras del idioma. Tenemos millones de oyentes de habla hispana en Spotify, muchos de los cuales han utilizado las redes sociales para preguntar sobre AI DJ. De hecho, en los últimos meses, hemos visto un aumento de más del 215 % en las conversaciones en social media sobre AI DJ en español. Lanzar AI DJ en español fue el siguiente paso natural en la evolución del producto y estamos emocionados de que el mundo conozca a Livi, la voz de AI DJ en español.

Presentamos a DJ Livi

Para crear el modelo de voz para AI DJ en español, colaboramos con nuestra propia editora senior, Olivia “Livi” Quiroz Roa, quien está basada en la Ciudad de México y ha dedicado toda su carrera a esta industria.

En su día a día, Livi se encarga de la curaduría de playlists populares en la plataforma y ha desempeñado un papel fundamental en el lanzamiento de nuestro programa EQUAL en México.

Después de un extenso casting internacional, la voz de Livi fue la que más resonó entre los usuarios. Los usuarios que evaluaron realmente sintieron que era una voz cercana y era como escuchar recomendaciones de música de una amiga.

Cómo empezar a utilizar AI DJ en español

La voz en español estará disponible para los oyentes Premium en los países donde AI DJ está disponible actualmente. Además, la función ahora se está expandiendo a usuarios Premium en España y en países seleccionados de Latinoamérica, incluidos Argentina, Bolivia, Chile, Colombia, Costa Rica, República Dominicana, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Paraguay, Perú, Uruguay y Venezuela.

Cuando utilices Spotify Premium en un país donde AI DJ esté disponible, así es como puedes encontrarlo:

  • Ve a la pestaña Buscar en Spotify.
  • Busca “DJ”.
  • Ponle play y deja que tu DJ personalizado haga el resto.
  • Para cambiar de idioma, simplemente toca el menú de tres puntos dentro de AI DJ y elige entre inglés o español.

En esencia, AI DJ se trata del descubrimiento y la conexión. Al darte un contexto relevante sobre tus recomendaciones musicales, estamos creando conexiones aún más profundas entre los artistas y sus fans. Con Livi como la voz de AI DJ en español, ahora tenemos la oportunidad de llegar a millones de oyentes de habla hispana en nuestra plataforma y ofrecerles una forma completamente nueva de escuchar Spotify.

Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta

April 7, 2024

We know that discovery happens on Spotify, with nearly two billion discoveries happening on our platform every day. Features like our AI DJ and daylist power those discoveries and bring fans closer to the artists they love. Now we’re providing our Spotify Premium subscribers with another tool to fuel discovery and music curation. With AI Playlist in beta, you can effortlessly turn your most creative ideas into playlists.

Starting with users on Android and iOS devices in the United Kingdom and Australia, creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered. Whether you’re a beginner or an expert playlist creator, AI Playlist pairs our powerful personalization technology with AI to deliver that perfect musical mix, just for you.

 

You can use prompts that reference places, animals, activities, movie characters, colors, even emojis. The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades. It’s a brand-new tool, and still in beta, so we’ll continue to iterate and innovate on the experience. Stay tuned for what’s to come!

Get started with AI Playlist:

To find AI Playlist, head to the Spotify mobile app and select “Your Library” at the bottom-right corner of your screen.

    • From Your Library, tap the “+” button at the top-right corner of the app and select “AI Playlist.”
    • Select one of the suggested prompts or type your own. Get creative and be specific! For example, you could try creating “sad music for painting dying flowers” or “tracks for horse riding into the sunset.”
    • Wait as we do our magic. Spotify will offer some tracks that match the vibe you’re going for. 
    • From there, you can easily manage the selection of songs by previewing and deleting tracks. Have notes? You can revise and refine the playlists you generate by telling AI Playlist what you’re looking for (i.e., “more pop” or “less upbeat”).
    • Tap “Create,” and your new playlist will be saved automatically in Your Library.

Just like that, Spotify will help you curate a personalized playlist based on the tracks, artists, and genres we think you’ll like. While it’s designed to be fun, the tool is still in beta and won’t produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive—so please prompt responsibly!

At Spotify, we aim to deliver the right piece of music for that exact moment in time. With AI Playlist in beta, we’re excited to give Premium subscribers in the U.K. and Australia a new way to discover music. Over the coming months, we look forward to continuing to iterate on this new feature to best serve our listeners.

The Trends of 2023 as Told by Podcasts

November 29, 2023

This past year, there was no single trend or topic that commanded the cultural conversation for too long—something new was always emerging. But throughout these massive moments, listeners consistently took the time to slow down, learn about these trends, and connect with other fans through the immersive world of podcasts. 

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. Because of this, podcasters have bigger audiences than ever. 

“Podcasts are the perfect format for audiences and fans to engage in cultural moments due to a few key factors,” says Lizzy Hale, Head of Podcast Editorial at Spotify. “Many of the best podcast hosts are journalists or experts themselves. They are the ones reporting on these stories, and in the podcast format, they can bring their stories to life.” 

According to Lizzy, podcasts are also uniquely positioned to bring people together.

“Podcasts are a place for community,” Lizzy adds. “When there is a viral moment in culture, fans come to podcasts to feel connected to that bigger moment. A podcast feels like you are talking to your best friend about the story you are obsessing about. They also become artifacts of what our culture’s reactions and opinions were in the moment.” 

So as you reflect on your year in listening, check out the podcasts that exemplify what was driving pop culture in 2023 as selected by our podcast editorial team.