Tag: ImpactLandingPage

Opening More Doors: Spotify and Youth Music Expand Partnership to Support UK’s Grassroots Music Scene

A group of attendees at the Spotify Youth Music event

Listen closely: In community halls, youth clubs, and local studios across the U.K., the future of music is taking shape. These are the spaces where young creators find their voice, hone their craft, and build the foundation for a life of creativity. But with over a third of these vital hubs at risk of closure, the need to protect them has never been more urgent. 

That’s where the Open Doors Fund comes in. Now in its second year, our partnership with the national charity, Youth Music, provides essential resources to sustain spaces where young people gather, create, and engage in music and other forms of artistic expression, especially in under-represented communities. It’s a key part of our commitment to the next generation of creators, and this year, we’re expanding support from the initial slate of 15 to an additional 23 youth spaces across the country. 

“Supporting emerging talent is foundational to what we do,” said Kristin Jarrett, Lead, Social Impact & Creator Equity. “We have programs like Fresh Finds and RADAR to boost new artists, but we’re committed to helping creators at every stage of their journey. Open Doors is the starting point: It’s about investing in the community spaces that give young people their first shot at being creative.”

“It’s great that Spotify is continuing to help us change lives through music with the Open Doors Fund,” said Isaac Borquaye, a.k.a. Guvna B, Youth Music’s Co-Chair. “Grassroots music spaces are where young people can build community and confidence. They’re where music begins for many artists. But a third of these crucial projects are at risk of closure. We hope initiatives like this will inspire others to take positive action to protect grassroots music.”

These creative hubs face a serious challenge. Youth Music’s recent research, released to launch the second year of itsRescue the Rootscampaign, found that 37% of grassroots music projects have considered closing due to funding pressures. With over 33,500 young people on waiting lists, the demand for creative outlets is clear. As opportunities for online connection shift, these real-life spaces offer a powerful way for young people to build their skills and find their community. 

A day for the next generation

To celebrate the 2026 cohort, we welcomed the 23 recipient organizations to our London office for a special Open Doors Day. The event brought young creators together with the Spotify and Youth Music teams for a day of collaboration and inspiration. Singer-songwriter and advocate Nia Smith dropped in to share her story, including how foundational these spaces are for emerging artists. 

Spotify Brings Nashville’s Songwriting Community Together for Mental Health Summit

Group of People on a stage, speaking into microphone

Spotify recently welcomed songwriters, artists, executives, and music students to Nashville for a Mental Health & Songwriter Summit. The event was an extension of our ongoing Heart & Soul, Mental Health for Creators initiative, which offers tools, care, and space to reflect on the emotional side of creative life.

The summit at Belmont University’s Fisher Center was held in partnership with Backline and powered by BetterHelp, the world’s largest online mental health platform. It brought together nearly 200 members of the songwriting community for a day of conversation, resources, and shared experiences centered on mental health in the music industry.

During the event, Spotify and Backline unveiled Between the Lines, a vital mental health guide for songwriters developed by Backline’s clinical team. Blending reflection with practical support, the guide offers songwriters a way to stay grounded, care for their wellbeing, and sustain a meaningful connection to their craft as it grows and changes over time.

Supporting the people behind the songs

The music industry is deeply rewarding, but it can also come with long hours, uncertainty, and emotional pressure that isn’t always visible. As we’ve shared through our Heart & Soul work, these realities can shape mental health in ways that are difficult to name, especially for songwriters working behind the scenes.

This summit was designed to meet that moment, bringing the community together not just to talk about challenges, but to share resources and build stronger support systems.

From Page to Stage: Spotify Celebrates Storytelling at the LA Times Festival of Books

Group of people posing with author

This past weekend, Spotify was at the heart of the largest literary event in the U.S.: the Los Angeles Times Festival of Books. As the presenting sponsor of the Audiobook and Podcast Stage on the USC campus, we spent April 18 and 19 celebrating the authors, stories, and fans that make up book culture. From mainstage panels to an invite-only party with Rick Ross, the event highlighted our belief that great stories deserve to be heard, shared, and experienced across multiple formats. It was also a chance to bring the Spotify experience into the real world and connect storytellers with fans.

Center stage with leading authors

The Spotify Audiobook and Podcast Stage hosted discussions with two of today’s most exciting authors.

First, we explored how a single story can build a universe of fans across different mediums

with Remarkably Bright Creatures author Shelby Van Pelt and film director Olivia Newman. Moderated by Spotify Senior Audiobooks Editor Zack Knoll, the panel examined how a story evolves as it moves from page to audiobook to a highly anticipated Netflix film.

Then, on Sunday, we welcomed S.A. Cosby, the New York Times bestselling author known for “Southern noir” crime fiction, for a discussion on storytelling in the digital age. Moderated by David Dastmalchian, host of the video podcast Grave Conversations, the panel explored the creative process and what it means to connect with readers in an era of audiobooks, podcasts, and social media. Cosby’s work shows that great storytelling transcends any single format, finding new audiences and new life through audio.

Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent

Spotify had an energizing week in Sydney, Australia, filled with powerful conversations and moments uniting leaders across government, music, and the broader creative community. Spotify’s leadership reinforced the incredible growth Australian artists are seeing on Spotify, doubled down on Spotify’s commitment to the Australian music industry, and discussed new ways to unlock opportunities for local creatives.

Helping Aussie artists build sustainable careers at home and abroad

Australian artists are seeing life-changing support from fans on Spotify. Nearly half of Australians use Spotify, and they’re among our most engaged listeners globally. In 2025 alone, local fans streamed Australian artists 223 million more times on Spotify than the year before.

Overall, Spotify is the single biggest payer to the Australian music industry, paying out AUD $330 million to Australian music rightsholders in 2025. That represents a 7% year-over-year increase in royalties for Australian artists from Spotify. Approximately half of that went to independent artists and labels.

More Australian artists than ever are building sustainable careers through streaming on Spotify. Today, more than 370 Australian artists earn over $100,000 annually from Spotify alone, double the number from 2017. Australian music is also traveling further than ever, with Australian artists getting discovered 2.7 billion times globally by first-time listeners. This export factor helps Australian artists turn listeners worldwide into lifelong fans.

Consistently investing in Australia’s homegrown talent

This growth reflects Spotify’s sustained investment in initiatives like Turn Up Aus, RADAR, and EQUAL, alongside the continuous work of our Australian editorial team. They’re the people discovering and spotlighting local talent across playlists like Hot Hits Australia, Turn Up Aus, New Music Friday, Heaps Country, A1, and more.

Alongside our partnership with the ARIA Awards in commemorating Australia’s top talent, we announced this week a new AUD $200,000 commitment and multi-year partnership between Turn Up Aus and The Push to elevate the next generation of Aussie artists. We’ll help The Push—Australia’s leading youth music organization—create pathways for local artists and industry leaders, investing not only in today’s talent but also in the future of the country’s creative economy.

 

To celebrate the partnership, we gathered with The Push alumni, industry guests, and artists Robert Baxter, Suzi, and MAY-A (our newest addition to RADAR Australia) for a night of music, conversation, and delicious pizza.

B-LINE Is Here to Help: Backline Launches 24/7 Music Industry Mental Health & Crisis Support Line in Partnership with Spotify

backline logo and Spotify bug

Today, Spotify is proud to support our partner Backline, an industry-leading mental health and wellness nonprofit, in the launch of B-LINE, a 24/7 mental health and crisis support line created exclusively for the U.S. music community. For artists, their teams, and their families, B-LINE provides a connection to trained counselors who understand the unique pressures of working in music and are available around the clock. This first-of-its-kind service is open now.

The new hotline builds on the momentum from initiatives like Chappell Roan’s WE GOT YOU! fundraising campaign for Backline, which rallied the industry to better care for its own. As lead sponsor, Spotify is honored to help bring B-LINE to life alongside key partners Noah Kahan and Live Nation. Additional support comes from Kahan’s The Busyhead Project, Adyen, AEG Presents, Red Light Management, and Wasserman Foundation.

“Artists are the lifeblood of culture, but too often they and their teams don’t have the safety nets they need. That has to change,” said Charlie Hellman, Spotify’s Global Head of Music. “Spotify is proud to enable Backline to build B-LINE and expand access to this critical support.”

Available in the U.S., B-LINE provides anyone working in and around music with immediate, confidential support and a seamless transition into long-term care. Backline is working with experts like Vibrant Emotional Health, a national leader in mental health, to deliver this service.

“This has always been the dream,” said Hilary Gleason, Backline Cofounder and Executive Director. “We’ve supported thousands of music industry professionals in their mental health and wellness journeys, but one critical piece was missing: real-time access to care. B-LINE changes that.”

The widespread support from across the industry speaks to the urgent need for this resource. “Support for the well-being of the incredibly hard-working artists and people that make the music industry function has long been neglected,” said Kahan. “A dedicated 24-hour hotline is the first step toward accessing critical mental health support.” Michael Rapino, Live Nation Entertainment President & CEO, added, “B-LINE gives them something we’ve long needed: immediate help, anytime.”

This partnership is part of Spotify’s ongoing commitment to creator well-being, which extends globally. For a full guide on how B-LINE works and to explore additional resources, including crisis support for those working outside the U.S., head to Spotify for Artists.

To connect with B-LINE, call 1-855-BLINE99 or text BLINE9 to 254-639.

‘CultureCon Uncut’ Video Podcast Returns for Season 2 With Host Imani Ellis

In 2017, Imani Ellis launched CultureCon, a conference that’s become a must-attend event for more than 10,000 diverse creatives and Black professionals to connect, learn, and build community. CultureCon 2025 was packed with curated conversations designed to spark inspiration while celebrating the expansiveness of Black creativity.

Luckily, the conversation doesn’t end when the conference wraps. It continues on CultureCon Uncut, Imani’s video podcast that brings the unfiltered energy of the live event to fans everywhere. Now, Spotify is celebrating the return of the series for its second season.

Produced by The Ringer, the new season features Imani alongside special guest co-host Ike Slimster, a comedian and visual artist, in conversations with culture shifters blazing their own trails.

“We’re so proud to continue our partnership with CultureCon Studios to center and amplify the stories and creatives that shape our culture and community while celebrating creativity in all its forms,” said Kristin Jarrett, Lead, Equity, Diversity & Impact at Spotify.

The podcast’s return follows a powerhouse panel hosted by Spotify at this year’s CultureCon creative conference. On October 4, industry experts and creators—including Melyssa Ford, host of Hot & Bothered; Scott Evans, part of the new RADAR Creators class of 2025, co-host of Access Hollywood, and creator of the digital series House Guest; and Gil Arias, Spotify Creator Partner Manager—shared their insights on how to launch, grow, and thrive as audio and video creators. The conversation was moderated by none other than Xavier “X” Jernigan, the voice model for Spotify’s DJ in English.

Ready to dive in? Stream Season 2 of the CultureCon Uncut video podcast now.

Announcing the Recipients of the Spotify x JED Impact Award for Positive Mental Health Storytelling

When we introduced the inaugural Spotify x JED Impact Award earlier this year, our goal was simple: Celebrate unpublished fiction that inspires a more inclusive and compassionate dialogue around mental health. Now, on World Mental Health Day, we’re excited to announce the five recipients whose work exemplifies positive mental health storytelling.

This initiative is a partnership between Spotify; The Black List, a platform where writers can  showcase work to industry professionals; and The Jed Foundation (JED), a leading nonprofit that protects emotional health and prevents suicide among teens and young adults nationwide.

Designed to create opportunities for emerging writers, the Spotify x JED Impact Award aims to normalize mental health experiences and highlight the importance of seeking and offering support.

Each recipient will receive a $10,000 grant to support their work, along with opportunities to consult with mental health experts through JED. All writers will retain the rights to their manuscripts.

Recipients were chosen from a large pool of manuscripts over several rounds of judging. The final decision was made by a distinguished panel: bestselling author Jason Reynolds; Michael La Ronn, author of more than 100 novels and self-help books for writers; and Julia Phillips, author of the bestseller Bear: A Novel and Disappearing Earth, a National Book Award finalist.

“Each of the recipients wrote manuscripts with compelling characters and explorations of mental health issues that both educated and inspired me,” said Michael. “I’m so proud of the recipients and hope these manuscripts are just the beginning.”

The Impact Award is part of Spotify’s Heart & Soul, Mental Health for Creators initiative, which supports the well-being of artists, songwriters, and authors worldwide. Through our ongoing partnership with JED, we’ll continue to provide resources that nurture both creative and personal wellness. Self-care and mental health storytelling resources for writers were also created in collaboration with JED.

Meet the Spotify x JED Impact Award recipients

“The recipients of the inaugural Spotify x JED Impact Award bring to life vivid and moving depictions of mental health,” said Spotify Social Impact Lead Casey Acierno. “We’re proud to celebrate these impactful narratives and support their writers.”

    • Distortion by Daniel Patinkin 
    • In-Between Worlds by Solomon Tesfaye  
    • Infinite Delores by Bree Barton  
    • More Than Quiet by Terah Tsuyako Summers 
    • The Invisible Runner by Dennis Haseley 

Learn more about the recipients and their projects here

The power of storytelling

For our partners, this year’s submissions are a reminder of how fiction can spark connection, understanding, and hope.

“Reading the award submissions underscored the powerful role fiction plays in shaping our mental health and inner storytelling—how we see the world, our place in it, and the pathways for healing and growth,” said Courtney Knowles, Senior Media Advisor for JED. “We look forward to learning from these talented recipients and expanding our work with Spotify to support creators in their mental health and impact journeys.”

This collaboration also highlighted the importance of challenging stereotypes and encouraging responsible storytelling.

“Help-seeking and help-giving narratives—stories that challenge mental health stereotypes— make for better, more responsible writing,” added Randy Winston, Creative Director of Fiction at The Black List. “Congratulations to our grant recipients for their work, and a heartfelt thank you to our judges Jason, Julia, and Michael and our readers for their time and efforts.” 

Stay tuned to see how else Spotify’s Heart & Soul, Mental Health for Creators initiative is supporting artists, authors, and their teams around the globe.

Spotify’s World Mental Health Day Campaign Amplifies Connection and Youth Voices with UNICEF

This World Mental Health Day, Spotify is helping listeners slow down, reconnect, and find belonging through the power of audio. With our campaign “Take a Beat. Tune Into Connection,” we’re shining a light on the global loneliness crisis and encouraging people everywhere to pause and reconnect. While audio alone can’t solve loneliness, it can be a powerful companion in bridging emotional and cultural divides.

At the heart of this campaign is the Take a Beat hub—a space filled with curated playlists, podcasts, audiobooks (where available), and features like Blend. Whether it’s ambient sounds, conversations about belonging, or stories that bring people closer, the hub helps listeners find moments of calm, connection, and well-being. Joining the conversation are creators from around the world, including the hosts of GrownKid; Dr. Joy Harden Bradford, Ira Khan, Nikhil Taneja, and Ryan Lu; author Yung Pueblo; and artists Felix Jaehn, Mickey Guyton, and Raghav Sachar—who share how they “take a beat” and “tune into connection” through their own journeys on socials or on-platform.

Through activations across the platform and with our bandmates, Spotify is creating moments that inspire reflection and reconnection for artists, podcasters, authors, employees, and fans alike. The campaign builds on Heart & Soul, Mental Health for Creators. In partnership with leading nonprofits, this global effort aims to provide meaningful support, challenge cultural norms, and ensure that artists, songwriters, and their teams can access the help they need—when they need it.

The unifying power of audio

While Spotify connects millions of people through sound, we know not everyone has access to our platform. As part of our social impact work, Spotify is launching a micro-grant initiative to support nonprofits and community groups working to combat loneliness and strengthen social connection, especially for vulnerable populations.

In the US, the grant will support the Foundation for Social Connection, whose mission is to advance social connection nationwide, rooted in evidence for our collective well-being. Spotify is also partnering with Book It Around™, an audiobook walking club founded by Kit Ballenger and Morgan Menzies that brings readers together through shared stories. To get ready, Book It Around™ curated a playlist of their favorite audiobooks on connection and well-being.

Amplifying youth voices with UNICEF

Building on this global call to connection, Spotify and UNICEF are expanding our award-winning partnership with the Youth Mental Health Audio Innovation Challenge across five countries: Côte d’Ivoire, Equatorial Guinea, São Tomé and Príncipe, Timor-Leste, and Zimbabwe.

This new initiative empowers young people to co-create localized mental health audio content using audio as a bridge for connection and belonging—from podcasts and poetry to music and spoken word—rooted in their own languages and cultures. By transforming listening into creation, they are turning local stories based on their own experiences into tools for understanding and community, creating pieces that other young people can relate to.

Since 2022, the partnership has delivered trusted digital mental health content through the Our Minds Matter hub and the On My Mind podcast, co-created with young people and based on UNICEF-led research. By amplifying authentic youth voices, this next chapter sparks meaningful conversations, encourages self-reflection, reduces stigma, and brings mental health support closer to the young people who need it most.

Take a beat, together

However you listen, audio has the power to help us feel seen, heard, and less alone. This World Mental Health Day, we invite you to take a moment—pause, tune into connection, and remember that we’re never really alone.

Ready to explore audio that connects and supports? Check out the Take a Beat hub on Spotify.

Spotify and Nike’s Make Moves Campaign Goes Global to Support Teen Girls’ Mental Health

For so many of us, movement is about more than just exercise—it’s a way to build confidence, find joy, and connect with others. But for young women, societal pressures, fear of judgment, and a focus on performance can make movement feel exclusive. According to a 2024 World Health Organization study, 85% of teenage girls aren’t meeting recommended guidelines for physical activity, a key factor in mental well-being. At the same time, girls are disproportionately impacted by mental health challenges.

That’s why, building on a successful pilot in the UK, Spotify and Nike are reuniting to launch the global Make Moves campaign. Girls in countries across Europe, the Middle East, Africa, and the US will now have access to this body-moving program. The idea is simple yet powerful: Encourage girls to move to just one song a day to boost their mental well-being, using the power of music to make movement more joyful and accessible.

The power of the playlist

At the heart of the campaign is the Make Moves playlist, which lives in Spotify’s EQUAL hub. More than a playlist, it’s a collaborative project co-curated by a global community of artists, athletes, and teen girls. The goal is to celebrate the freedom and joy of movement, free from pressure or perfection.

 

The star-studded lineup of curators includes brazy, SGaWD, Bridget Blue, and KMAT, alongside world-class Nike athletes Dina Asher-Smith, Keely Hodgkinson, Georgia Stanway, Ada Hegerberg, Mariona Caldentey, Rhasidat Adeleke, Sophie Hahn, Katarina Johnson-Thompson, Georgia Bell, Zoe Harrison, Lotte Wubben-Moy, and Amber Anning.

“Music has been my constant—a source of motivation, comfort, and energy through all the highs and lows,” said British track and field athlete Keely Hodgkinson. “That’s why a campaign focused on music and movement for teenage girls is so important. It’s during those years that so many girls start to drift away from sport. But staying active has taught me resilience, self-belief, discipline, and joy. If we can help more young girls stay in sport—and find their own rhythm, with music and movement—we’re giving them tools for life.”

Professional footballer Georgia Stanway added, “Music’s just one of those things that gets me. It lifts me when I’m low and hypes me up when I need to go full throttle. Whether I’m chilling or getting in the zone, music’s always there. It’s part of who I am, simple as that.”

Proven impact, global scale

The 2023 UK pilot of Make Moves, which provided grants to grassroots organizations focused on helping girls, demonstrated the tangible impact of this approach. The initiative reached more than 700 girls, resulting in a 20% improvement in confidence, a 40% increase in regular physical activity, and a 19% decrease in regular feelings of anxiety.

As we expand the campaign globally, Spotify and Nike will also be making a donation to Selena Gomez’s Rare Impact Fund to further support youth mental health.

“We know that mental health and well-being are essential in helping young people thrive,” said Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty. “This support, through Nike’s and Spotify’s Make Moves campaign, enables us to expand access to critical resources so that young people everywhere can care for their mental health and feel empowered to reach their full potential.”

This program is a key part of Spotify’s broader social impact strategy, which is dedicated to supporting the well-being of creators and listeners and includes initiatives like Heart & Soul and Our Game Our Sound, as well as a partnership with UNICEF.

“Teen girls around the world are facing an urgent mental health crisis, and Make Moves is designed to meet that challenge head-on,” said Lauren Wurgaft, Global Head of Social Impact at Spotify. “By combining the power of music and movement, we’re helping girls reconnect with themselves, their communities, and their sense of joy. Together with Nike, we want to create a space where every girl feels empowered to move freely—without judgment, without limits.”

For Nike, Make Moves aligns with its vision for the future of youth sport, aiming for 50% girl participation in the company’s partner programs.

“The Nike x Spotify Make Moves partnership is designed to leverage the power of music to get girls moving. Nike is committed to the future of youth sport and exploring innovative ways to meet teen girls where they are,” said Dan Burrows, Global GM, Future of Youth Sport at Nike. “By helping girls integrate daily movement into their lifestyle and rallying support of their key influences, we hope they find their own sense of enjoyment, confidence, and belonging within sport—on their terms.”

By working together, Spotify and Nike are combining our strengths to create a more supportive and joyful environment for the next generation.

Follow the Make Moves playlist on Spotify and join the challenge by moving to one song a day. For more from participating artists and athletes, follow along on @spotify and @nike.

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft, leaving a critical gap in the evolution of new sounds and future careers.

The need for creative spaces has never been more urgent. Between 2010 and 2023, more than 1,200 youth centers closed across the U.K.—an average of one every week. These losses hit underserved communities the hardest, stripping young artists of the safe, supportive environments they need to grow.

To help change this trajectory, Spotify is strengthening our commitment to youth well-being and creativity through the Open Doors Fund, part of our ongoing partnership with Youth Music. Backed by Spotify’s Creator Equity Fund, the initiative provides essential funding and opportunities to empower the next generation of creators—and ensure the spaces that shape them not only survive, but thrive.

Championing youth spaces across the U.K.

To amplify this effort and spark national conversation, Spotify and Youth Music have launched a multichannel campaign that brings the realities facing youth spaces into sharp focus through powerful storytelling and public engagement.

Our hero video captures a week inside a youth center, showcasing the creativity and community these spaces make possible. Acclaimed artist and advocate Kojey Radical dropped in to spend time with Girl Grind UK, a youth music space where young women are building confidence, community, and creative careers, to witness the impact of these spaces firsthand.

Across London, out-of-home placements amplify youth voices in public spaces, while a coordinated social media campaign encourages audiences to engage, share, and take action.

The campaign also lives on-platform through Open Doors, a bespoke playlist curated with Kojey. Featuring both established and emerging U.K. artists who began their journeys in grassroots spaces, the playlist celebrates the vital role these centers play in nurturing talent and calls for their continued protection.

Spotify London welcomes the next generation of creators

As part of our commitment to the Open Doors campaign, Spotify brought the mission to life within our own walls, hosting an inspiring Open Doors Day at our London office. The event welcomed young people from 15 youth centers supported by the Open Doors Fund, offering a space for connection and creativity.

The urgency behind this work is clear. Youth Music warns that within the next decade, young people across eight U.K. regions could lose access to vital music projects. Chronic underfunding—made worse by the cost-of-living crisis—has pushed many community spaces to the brink. Today, two in five (41%) grassroots youth music projects are at risk of closure, a sharp 17% rise since 2024.

“These spaces are the heart of local communities, giving young people a place to feel connected, inspired, and empowered,” said Matt Griffiths, CEO, Youth Music. “With Spotify’s support, we can give these vital spaces a lifeline, ensuring they continue to serve young people for years to come.”

Open Doors Day was designed to equip the next generation with real tools for success. Through hands-on workshops, behind-the-scenes industry insights, and conversations with the Spotify and Youth Music teams, attendees gained invaluable guidance on building creative careers. The day also featured special appearances by award-winning artist Guvna B and Grammy-nominated songwriter Carla Marie Williams MBE, who shared their journeys and inspired young creators to keep pushing forward.

Empowering generations to come

The Open Doors Fund is about more than just keeping the lights on. It’s about lifting up young people, fostering creativity, and providing pathways into the music industry. A staggering 54% of Youth Music’s funded partners have a waiting list of young people eager to participate, but a lack of funds prevents them from doing so. 

Spotify and Youth Music are committed to extending the Open Doors Fund into 2026, ensuring that even more youth spaces receive the funding they need to continue supporting young people. 

“The Open Doors Fund isn’t just about preserving spaces—it’s about powering what’s possible,” said Kristin Jarett, Social Impact Lead, Spotify. “When young people have the tools, the space, and the support, they create the future of music. We’re committed to making sure those doors stay open.”

The Spotify and Youth Music partnership is a testament to the power of collaboration and the importance of investing in the next generation of artists. By providing essential resources and opportunities, the Open Doors Fund is helping to keep the beat alive by ensuring that young people from all backgrounds have the chance to pursue their musical dreams. Because the artists of tomorrow need a space to begin.

To learn more about the Open Doors Fund, or to get involved with Youth Music, visit here.

Spotify’s Heart & Soul Initiative Brings Mental Health Support to Artists and Creators Worldwide

In 2018, Spotify launched Heart & Soul, a mental health initiative developed to provide support and promote deep knowledge about emotional well-being.

As conversations around mental health take center stage in the music industry, Spotify is deepening its commitment to artist well-being through our Heart & Soul, Mental Health for Creators initiative. In partnership with leading nonprofits, this global effort aims to provide meaningful support, challenge cultural norms, and ensure that artists, songwriters, and their teams can access the help they need—when they need it.

“Heart & Soul is our commitment to the creators behind the music. Artists and songwriters face immense pressure, and their mental health can’t be an afterthought,” said Lauren Siegal Wurgaft, Head of Social Impact, Spotify. “Supporting creators’ well-being is essential to sustaining a vibrant music ecosystem. By working closely with trusted partners like Backline, we’re not just offering resources, we’re helping drive lasting change in how the industry approaches mental health.”

Here’s how we’re putting that promise into action:

Financial support

Spotify is providing direct financial support to help expand the impact of the following organizations: Backline (including Chappell Roan’s WE GOT YOU! fund), MusiCares, Music Health Alliance, Music Minds Matter, and Noah Kahan’s The Busyhead Project.

Expanding access to care

Together with Backline and Music Minds Matter, Spotify is funding grants to enable one-to-one therapy for current and upcoming EQUAL, GLOW, and RADAR ambassadors in the U.S. and U.K. Artist ambassadors from these programs will be given grants through partners that directly cover the cost of therapy that they can use themselves or gift to other artists in their bands or members of their teams.

Backline x Spotify: Supporting artists worldwide

We’re making mental health care easier to find and faster to access for creators. Spotify is proud to partner with Backline on the launch of their new global resource hub, an international, multilingual database featuring trusted music industry and mental health support resources and crisis lines from around the world. 

“Backline is honored to serve as a steward of Spotify’s investment into the creative community,” said Hilary Gleason, Cofounder and Executive Director, Backline. “Bringing our work to scale is a meaningful way to uplift the well-being of artists all around the world. This collaboration is taking these invaluable mental health and wellness resources beyond borders. Music knows no bounds, and now people who make music happen have access to care and a compassionate community. Our work together will help ensure that artists have the resources, support, and stability they need to thrive both personally and professionally.” 

To provide more personalized pathways to care, Backline has also launched global@backline.care, a dedicated concierge email service that provides one-on-one support to help individuals navigate local care options and mental health systems in their countries.

Bringing wellness on the road

We’re partnering with Backline and The Busyhead Project to meet artists where they are—in studios and backstage at major festivals like All Things Go NYC—through on-site wellness activations, self-care kits, and guided workshops designed to bring calm to the chaos.

Delivering everyday tools for mental health 

Through our new Heart & Soul, Mental Health for Creators hub on Spotify, creators can access curated playlists, podcasts, and audiobooks specifically designed to support their well-being.

Spotlighting stories that support creators

Across Spotify for Artists and Spotify Songwriting, we’ll spotlight real mental health stories from the creative community and offer resources, reflections, and tools that resonate.

Holding space for songwriters

We’re creating spaces for connection and conversation around mental health in songwriting—through intimate dinners and studio residencies that bring songwriters together around mental health themes.

“The mental health challenges artists face are real and the current support systems often fall short,” said Monica Herrera Damashek, Head of Artist and Label Partnerships, Spotify. “It’s on all of us in the industry to respond with action. Spotify is expanding its Heart & Soul for Creators initiative by helping Backline scale its Mental Health & Wellness Global Resource hub internationally for the first time and by offering one-to-one therapy access to EQUAL, GLOW, and RADAR ambassadors in the U.S. and U.K. This is only one step, and we’ll continue to build a more supported environment for the artists who shape culture every day.”

Spotify’s Heart & Soul initiative represents a significant step forward in our enduring commitment to artists and creators. By providing direct financial support, expanding access to vital care, and integrating wellness into the everyday lives of musicians, we aim to foster an industry where mental health is prioritized, understood, and supported. This is an ongoing journey, and we are committed to working collaboratively to create a more sustainable and compassionate ecosystem for the individuals who bring the world’s music to life.

Making an Impact, One Note, One Voice, One Idea at a Time

A Spotify logo on a gradient background

By Anna Lundström, HR Unit Lead, Business

Spotify is a global company operating in and catering to audiences in 184 markets. To ensure that we deliver for fans everywhere, we’re dedicated to creating a more inclusive and sustainable world for our employees (we call them bandmates), artists, creators, and authors. We’ve been committed to this since day one, and this foundation allows us to focus our time on creating and evolving initiatives that deliver real impact.

That’s why we’re excited to share our 2024 Equity & Impact Report – a backstage pass into the progress we’ve made to supercharge initiatives that affirm our inclusion-first culture, support our bandmates’ mental health, leverage our platform and influence to amplify the world’s voices, and reduce our climate impact.

Let’s break it down.

Building a Spotify for Everyone

An inclusive worldwide workforce isn’t just something we talk about – it’s our rhythm. We believe that when people feel seen, valued, and supported, creativity thrives. That’s why inclusion is part of everything we do – from how we shape our global workforce and support our bandmates to the ways we amplify all voices on the
platform.

In 2024, we doubled down on fostering an Inclusion Mindset across our entire company – ensuring that inclusion is part of our every day actions. Our Belonging Groups continued to create spaces where bandmates can connect and grow and we celebrated cultural moments throughout the year in bigger and better ways.

Beyond our workplace, we used our platform to inspire action – running global civic engagement campaigns across the EU, India, Mexico, the U.S., and the U.K. to encourage voter participation. Through Spotify Gives Back, bandmates volunteered thousands of hours and helped raise millions of dollars for nonprofits around the world.

Drive Growth Through Fairness

Fairness isn’t just a feel-good concept – it’s the secret sauce to innovation and growth. When everyone has access to opportunities, we all win. That’s why we’re committed to breaking down barriers and ensuring our bandmates, creators, and users can thrive.

We expanded our efforts to create career pathways. This includes hosting our 6th annual BLK Workforce Development Conference, introducing new resources to make life easier for our bandmates like our Parental Leave Hub for new parents and Read&Write, a digital literacy tool for neurodivergent employees, and developing a guide for transgender and non-binary bandmates to ensure they feel informed and supported in the workplace.

And we didn’t stop there. On our platform, we kept the momentum going with artist programs like EQUAL and Frequency, spotlighting women and Black artists. And with our Creator Equity Fund, we continued helping underrepresented artists and podcasters gain exposure, sharpen their skills, and connect with industry leaders.

Prioritising Mental Health for All

We believe that taking care of our minds is fundamental. That’s why we’re all in on creating a workplace and a platform that supports mental well-being.

In 2024, we prioritized rest and recharge with our fourth Wellness Week, giving every bandmate a chance to take a break and focus on themselves. Our Heart & Soul program continues to provide mental health support for employees.

For our creators & communities, in partnership with UNICEF we expanded the youth mental health hub, Our Minds Matter – now available in 26 countries. We also teamed up with Nike to launch the Make Moves Fund, an initiative designed to boost mental well-being for girls through movement and sports.

Leading the Charge on Climate Action

We’re not sitting on the sidelines when it comes to climate. We’ve integrated sustainability into our operations, finding ways to reduce emissions and using our platform to raise awareness and drive action.

In 2024, we reduced our greenhouse gas emissions, for the second year in a row. This is the result of teamwork across the organization – from formal working groups and steering circles to smaller project teams creating grassroots initiatives. Through our internal Climate Champion Network of advocates, we continued to implement company-wide initiatives and investments to reduce our negative climate impact. We also invited all bandmates to take part in events and training, including a Climate Challenge Week that incentivized bandmates to take small daily actions related to climate action.

One of our favorite projects this year? Partnering with the Museum for the United Nations to bring NATURE (yes, NATURE) onto Spotify as an artist – using sound to inspire conversations about environmental awareness. Because when it comes to saving the planet, every little bit (and every beat) counts.

Looking Ahead

We’re committed to showing up for our global community and making the most of our platform to ensure a lasting impact. While we’re still continuing to evolve the strategy of this journey, our scale and scope grant us the chance and obligation to lead the way in our industry.

So, whether you’re an artist, a creator, an author, a bandmate, or a fan – you’re part of this journey with us. Together, we’re building a Spotify for everyone.

👉 Read the full 2024 Equity & Impact Report here.