Tag: latam

Uncover a Cult Conspiracy in New Scripted Thriller ‘DIAL’ From Spotify Argentina and Kuarzo

April 11, 2025

Latin America’s love for scripted audio is about to get a thrilling new chapter. Following the success of series like Caso 63 and Número Oculto, Spotify has teamed up with leading Argentinian production company Kuarzo to bring even more captivating audio fiction to listeners.

The partnership’s first offering is DIAL, a gripping Spanish-language podcast created by Número Oculto author Charly Wasserman. DIAL explores the limits of reality and the unknown, following Renzo (Luciano Rosso), an electrician who lives life trapped between routine and the ghosts of his past. When an enticing economic offer comes his way, Renzo accepts a late-night job to repair an old radio, only to discover that he has been summoned by a mysterious cult.

The six-episode series is now available exclusively on Spotify, featuring immersive sound design and first-class performances by renowned Argentine actors Maite Lanata, Cristina Banegas, Paula Grinzspan, Ariel Pérez De María, and Ernesto Claudio.

“We’re thrilled to collaborate with Kuarzo to boost fiction podcasts in Argentina,” said Nacho Gil, Spotify’s Head of Podcast & Marketing in Latin America. “Working hand in hand with local creators reinforces our commitment to offer quality content to our users leveraging Argentina’s great storytelling talent.”

This collaboration marks an exciting entrance into the audio realm for Kuarzo, known for producing popular entertainment programs and fiction series for television.

“This partnership with Spotify represents an opportunity to produce high-quality fiction with global impact,” said Matías Kweller, Kuarzo’s Innovation Director. “We’re very excited to be able to enter this new format that we find attractive and organic for our company.”

Dare to challenge your destiny? Start streaming DIAL on Spotify.

Cómo el impacto cultural y financiero de la industria musical define su éxito en 2025

March 12, 2025

Spotify acaba de presentar el informe Loud & Clear de este año, una mirada transparente a cómo la economía del streaming sigue apoyando a los artistas y alimentando el crecimiento explosivo de la industria musical. Loud & Clear es una iniciativa anual que busca desmitificar cómo los artistas generan ingresos a través del streaming, aclarar la distribución de regalías y resaltar el panorama musical global que está en constante evolución. El informe más reciente destaca ingresos récord, una mayor diversidad de artistas y una industria musical más globalizada que nunca.

Una industria en auge

Los servicios de streaming musical ahora cuentan con más de 500 millones de suscriptores de pago en todo el mundo (según IFPI), y un futuro con mil millones de oyentes de pago está cada vez más cerca. En 2024, sólo Spotify pagó $10 mil millones de dólares a la industria musical, más que cualquier una única empresa en un solo año. ¿La mejor noticia? Este aumento en los pagos está beneficiando a artistas de todos los niveles.

Rompiendo fronteras y ampliando la representación

El crecimiento de la industria musical no es solo financiero, sino también cultural. Cada vez más artistas están alcanzando el éxito fuera de sus países de origen, con más idiomas y voces diversas llegando al mainstream. En 2024, los artistas que generaron al menos $100,000 dólares en regalías grabaron música en más de 50 idiomas, mientras que los artistas que generaron al menos $1 millón de dólares en Spotify lo hicieron en 17 idiomas diferentes, más del doble de los idiomas presentes en estos niveles en 2017.

Las mujeres también están logrando avances históricos en Spotify. El número de artistas femeninas que generan más de $1 millón de dólares al año se ha cuadruplicado desde 2017. En mercados como Canadá, Corea del Sur, Suecia y Argentina, la representación femenina entre los principales artistas es particularmente fuerte.

El factor exportación: el fandom global impulsa el éxito de los artistas

Hoy en día, los artistas ya no dependen únicamente de sus mercados locales. Más del 50% de los artistas que generaron al menos $1,000 dólares en regalías en Spotify en 2024 obtuvieron la mayor parte de sus ingresos de oyentes fuera de su país de origen. Esto demuestra el papel clave que juega la exportación en el éxito y la sostenibilidad de una carrera musical.

Alrededor de un tercio de estos artistas obtuvieron más del 75% de sus regalías de fuera de su país, mostrando el poder del streaming global para impulsar los ingresos de los artistas. Y en el nivel de los $100,000 dólares, las conexiones internacionales son aún más profundas: más del 80% de estos artistas han colaborado con músicos de otros países.

Más artistas, más éxito

Spotify ha ayudado a democratizar la industria musical para artistas en todas las etapas de sus carreras. Desde 2017, el número de artistas que generan entre $1,000 y $10 millones de dólares anualmente se ha triplicado.

Un dato clave: casi una cuarta parte de los 12,500 artistas que generaron más de $100,000 dólares en 2024 no estaban lanzando música profesionalmente hace cinco años.

El éxito en la era del streaming ya no depende de un catálogo de décadas ni de un hit número uno en las listas.

Más del 80% de los artistas con mayores ingresos en Spotify ni siquiera aparecen en el Global Daily Top 50, lo que demuestra que los músicos independientes y los géneros de nicho pueden prosperar en la nueva economía del streaming. Mientras tanto, en 2024, los artistas y sellos independientes generaron colectivamente más de $5 mil millones de dólares en Spotify, representando aproximadamente la mitad del total de regalías de Spotify por otro año.

Regalías récord e impacto en la industria

Spotify sigue liderando la industria musical en pagos de regalías, con más de $10 mil millones de dólares distribuidos en 2024, multiplicando por diez los pagos en los últimos diez años. Desde su creación, la compañía ha pagado aproximadamente $60 mil millones de dólares en regalías.

Los pagos a los editores y compositores también han alcanzado nuevos picos, superando los $4.5 mil millones de dólares en los últimos dos años, con un crecimiento de dos dígitos sólo entre 2023 y 2024.

El futuro: los fans impulsan la evolución de la música

El futuro de la música está siendo moldeado por su fuerza más apasionada: los fans. A medida que continúan apoyando a los artistas a través de plataformas de streaming, surgirán nuevas oportunidades de innovación, colaboración y expresión creativa.

Con un acceso global a sonidos y culturas más diverso que nunca, los artistas seguirán rompiendo barreras y los fans jugarán un papel aún más importante en definir la próxima era de la música. La industria no solo está creciendo, sino que está evolucionando hacia un ecosistema donde oyentes y creadores prosperan juntos.

Visita Loud & Clear de Spotify para conocer más sobre la economía del streaming musical.

Como o Impacto Cultural e Financeiro da Indústria Musical Define Seu Sucesso em 2025

March 12, 2025

O Spotify acaba de lançar o relatório Loud & Clear deste ano, uma visão transparente de como a economia do streaming continua apoiando artistas e impulsionando o crescimento explosivo da indústria musical. Loud & Clear é uma iniciativa anual que busca desmistificar como os artistas ganham dinheiro com o streaming, esclarecer a distribuição de royalties e destacar o cenário musical global em constante evolução. O relatório mais recente enfatiza receitas recordes, maior diversidade de artistas e uma indústria musical sem fronteiras do que nunca.

Uma indústria em expansão

Os serviços de streaming musical agora contam com mais de 500 milhões de assinantes pagantes em todo o mundo (segundo a IFPI), e um futuro com um bilhão de ouvintes pagantes está cada vez mais próximo. Em 2024, apenas o Spotify pagou US$ 10 bilhões para a indústria da música – mais do que qualquer outra empresa já contribuiu em um único ano. A melhor notícia? Esse aumento nos pagamentos está beneficiando artistas de todos os níveis.

Rompendo fronteiras e ampliando a representatividade

O crescimento da indústria musical não é apenas financeiro, mas também cultural. Cada vez mais artistas estão conquistando sucesso além de seus países de origem, com mais idiomas e vozes diversas chegando ao mainstream. Em 2024, os artistas que geraram pelo menos US$ 100.000 em royalties gravaram músicas em mais de 50 idiomas, enquanto os artistas que geraram pelo menos US$ 1 milhão no Spotify gravaram músicas em 17 idiomas diferentes – mais do que o dobro dos idiomas presentes nesses níveis em 2017.

As mulheres também estão conquistando avanços históricos no Spotify. O número de artistas femininas que geram mais de US$ 1 milhão anualmente quadruplicou desde 2017. Mercados como Canadá, Coreia do Sul, Suécia e Argentina têm uma forte representatividade feminina entre seus artistas de maior sucesso.

O fator exportação: o fandom global impulsiona o sucesso dos artistas

Hoje, os artistas não estão mais limitados aos seus mercados locais. Mais de 50% dos artistas que geraram pelo menos US$ 1.000 em royalties no Spotify em 2024 obtiveram a maior parte de seus ganhos de ouvintes fora de seus países de origem. Isso demonstra o papel fundamental que a exportação desempenha no sucesso e na sustentabilidade da carreira de um artista. Cerca de um terço desses artistas tiveram mais de 75% de seus royalties vindos de fora de seus países, mostrando como o streaming global pode impulsionar a renda dos artistas. E no nível de US$ 100.000, as conexões internacionais são ainda mais profundas: mais de 80% desses artistas colaboraram com músicos de outros países.

Mais artistas, mais sucesso

O Spotify ajudou a democratizar a indústria musical para artistas em todos os estágios de suas carreiras. Desde 2017, o número de artistas que geram entre US$ 1.000 e US$ 10 milhões anualmente triplicou.

Um dado importante: quase um quarto dos 12.500 artistas que geraram mais de US$ 100.000 em 2024 nem sequer lançavam música profissionalmente cinco anos atrás.

O sucesso na era do streaming não exige um catálogo de décadas nem um hit no topo das paradas.

Mais de 80% dos artistas que mais geraram royalties no Spotify nem sequer apareceram no Global Daily Top 50, provando que músicos independentes e gêneros de nicho podem prosperar na nova economia do streaming. Enquanto isso, em 2024, artistas e gravadoras independentes geraram coletivamente mais de US$5 bilhões de dólares no Spotify, representando cerca de metade do total de royalties do Spotify por mais um ano.

Royalties recordes e impacto na indústria

O Spotify continua a liderar a indústria musical em pagamentos de royalties, com mais de US$ 10 bilhões distribuídos em 2024, multiplicando os pagamentos por dez nos últimos dez anos. Desde sua fundação, a empresa já pagou aproximadamente US$ 60 bilhões em royalties.

Os pagamentos a editores e compositores também atingiram novos recordes, ultrapassando US$ 4,5 bilhões nos últimos dois anos – com crescimento percentual de dois dígitos entre 2023 e 2024.

O que vem a seguir: os fãs moldando o futuro da música

O futuro da música está sendo moldado por sua força mais apaixonada: os fãs. À medida que continuam apoiando os artistas por meio das plataformas de streaming, surgirão novas oportunidades para inovação, colaboração e expressão criativa.

Com um acesso global a sons e culturas mais diversificado do que nunca, os artistas continuarão ultrapassando limites, e os fãs terão um papel ainda mais importante na definição da próxima era da música. A indústria não está apenas crescendo – ela está evoluindo para um ecossistema onde ouvintes e criadores prosperam juntos.

Acesse o Loud & Clear do Spotify para saber mais sobre a economia do streaming musical.

Gabito Ballesteros Honors the Legacy of Ariel Camacho With His New Spotify Single, ‘Te Metiste’

February 26, 2025

It has been 10 years since the world lost corridos tumbados godfather Ariel Camacho, but the influence of the Sinaloan singer-songwriter remains stronger than ever. His signature requinto and minimalist style paved the way for a new generation of artists now dominating international stages, like Natanael Cano, Peso Pluma, Fuerza Regida, and Christian Nodal.

Included in this group is Gabito Ballesteros, who was publicly encouraged by Ariel to keep pushing forward with his career. Today, Gabito is the eighth-most-streamed artist on Spotify in Mexico, and along with Spotify, he is honoring Ariel’s legacy with the release of his Spotify Single, “Te Metiste,” one of the greatest hits by Ariel and his band, Los Plebes del Rancho.

“For many, Ariel is an idol. Not just because of his age but because of how he started from the bottom, picked up a guitar, and made it happen,” Gabito said while recording the Spotify Single. “Many of us followed that path, and that’s why we relate to him so much. We owe a lot to Ariel Camacho, and that will never change.” 

Gabito is not the only artist who has felt the positive effects of Ariel’s impact. Globally, Música Mexicana has grown by nearly 450% over the last five years, and Ariel was a key figure in making this phenomenon possible.

“Ariel Camacho was one of the first artists to bring sierreño to the mainstream. Before him, this genre was entirely regional, deeply rooted in northwestern Mexico,” said Alejandro Grageda, Artist & Label Marketing Lead at Spotify Mexico. “After his passing, artists who grew up listening to him started blending his style with trap and hip-hop elements, shaping the evolution of sierreño into what we now know as corridos tumbados.” 

Ariel’s Songs Are Louder Than Ever

Ariel’s songs have not only remained relevant in the years since his passing, but the impact of his music has grown stronger over time. Streams of Ariel Camacho y Los Plebes del Rancho have increased by more than 130% in the last five years, and new generations continue to embrace his music, with more than 40% of his listeners on Spotify aged 24 years or younger.

“In the past, the biggest icons of Música Mexicana were well-established figures like Vicente Fernández or Los Tigres del Norte. But Ariel Camacho broke that tradition, proving that a young artist could stay true to the ranchera essence while keeping it fresh,” Alejandro added. “His rise coincided with the explosion of social media and music streaming in Mexico, which helped his songs, videos, and content go viral and gain traction on Spotify.”

For those just discovering Ariel’s discography, there are many must-listen classics, but “Te Metiste” (#1), “Hablemos” (#2), and “El Karma” (#3) are Ariel’s most-streamed songs on Spotify. In total, eight songs from Ariel Camacho y Los Plebes del Rancho have made it onto Spotify Mexico’s Top 100, while his music is featured in more than 18.7 million fan-created playlists.

Most-Streamed Songs by Ariel Camacho y Los Plebes del Rancho in History

  1. “Te Metiste”
  2. “Hablemos”
  3. “El Karma”
  4. “2 Veces” (featuring Christian Nodal)
  5. “DEL Negociante”
  6. “No Lo Hice Bien
  7. “Qué Caro Estoy Pagando”
  8. “Por Enamorarme”
  9. “El Señor de los Cielos”
  10. “Según Tus Labios”

Ariel’s streams outside of Mexico have also surged by approximately 80% in the past five years, with the U.S., Guatemala, and Chile being the top consumers of his music abroad.

Countries That Have Listened to Ariel Camacho y Los Plebes del Rancho the Most (Last 5 Years)

  1. Mexico
  2. USA
  3. Guatemala
  4. Chile
  5. Colombia
  6. Honduras
  7. Costa Rica
  8. El Salvador
  9. Canada
  10. Nicaragua

Without a doubt, the padrino of corridos tumbados remains more alive than ever on Spotify.

Find Gabito’s cover of “Te Metiste” and other timeless hits from the icon in the playlist Ariel Camacho Por Siempre.

The Latin Grammys Countdown Starts Now: Inside Our Two-Day Casa Spotify Miami Celebration

November 8, 2024

On November 14, the Latin Grammys will return to Miami to honor the artists and industry professionals who make Latin music the global phenomenon it is today. In the lead-up to the awards show, which marks its 25th anniversary this year, Spotify is turning up the volume with Casa Spotify Miami. This two-day celebration will culminate in a live concert, bringing fans closer to some of the most exciting artists shaping Latin music today.

The Casa Spotify Miami lineup

On November 11 and 12, Spotify’s Miami headquarters will transform into a buzzing hub for artists, labels, and key players across the Latin music world. We’ll host listening sessions, connect artists and songwriters with industry professionals, and unveil our brand-new permanent studio, a dedicated space designed to empower Latin creators and propel their music onto the global stage.

Then, on the evening of November 12, Casa Spotify Miami will take the party to Wynwood Marketplace, located in the heart of the city’s art and entertainment district. Fans will be treated to an evening of unmissable performances by both emerging and established artists, including some of this year’s nominees.

Rising Venezuelan pop artist Joaquina and Colombian Afrobeats newcomer Kapo will kick off the showcase. Up next: Mexican genre-bending trio Latin Mafia (nominated for Best New Artist), Argentine pop star Emilia (nominated for Best Pop Vocal Album), and Venezuelan singer-producer Danny Ocean, who blends reggaeton and pop (nominated for Song of the Year and Best Pop Song). We’ll close out Casa Spotify Miami in style, with help from our headliners: Colombian hitmakers Ryan Castro and Blessd.

Guests will also have the chance to immerse themselves in Latin culture with special activations, local food and drinks, and limited-edition merch.

Uplifting the Latin music community

Casa Spotify Miami is more than a warm-up for the Latin Grammys—it showcases Spotify’s commitment to the Latin music industry. From championing emerging subgenres to maintaining our flagship Viva Latino playlist, Spotify is proud to celebrate Latin music and its rich tapestry of styles and sounds.

Want to discover the hottest tracks from top Latin artists? Press play on Viva Latino.

Peso Pluma’s New Album Reveals ‘The Good, The Bad, and The Ugly’

June 24, 2024

Peso Pluma—aka “La Doble P”—is one of the fastest-growing Latin artists in Spotify’s history and the first to go from 2 million monthly listeners to 50 million in under a year. As Música Mexicana’s popularity continues to soar, the singer, rapper, and songwriter is leading the way with more than 14 billion streams on Spotify . . . and counting.

Peso’s 2023 album, GÉNESIS, was the most-streamed album in Mexico and ninth-most-streamed worldwide on Spotify last year. And his new album, ÉXODO—featuring collaborations with the likes of Junior H, Eslabon Armado, DJ Snake, Cardi B, Arcángel, Rich The Kid, and Anitta—is poised to follow suit.

For the Record caught up with Peso to talk about the new album, growing as an artist, and bringing Musica Mexicana to more listeners.

Your new album, ÉXODO, has just been released. How is it different from GÉNESIS?

You’ll get to see a whole different side of me on ÉXODO. It was made in many stages and phases of my life and career. It’s all in there, the good, the bad, and the ugly. It’s a really raw side of me.

You’re officially the Mexican artist with the most Spotify streams ever. How does that make you feel?  

Wow—what an honor! It feels amazing! Spotify has supported my project from day one and put their faith in what we were doing. We are all so grateful that this project has been so well received, and this motivates me even more to keep going, keep breaking records and finding ways to evolve my music, because my fans deserve the best.

How has working with Spotify helped you build a stronger connection with your fans?

Because Spotify is global, we have the opportunity to get discovered around the globe as well. Música Mexicana is now known in places where we never thought they would listen to us.

What advice do you have for other artists who are building their careers?

Never give up, don’t let people detour you from your dreams, and keep working until you achieve your goals.

Check out Peso Pluma’s new album, ÉXODO, for yourself

Camilo Calls Latest Release, cuatro, ‘An Album Full of Memories’

June 19, 2024

A self-described tourist of different musical genres, Latin Pop sensation Camilo has quickly become one of Colombia’s biggest musical exports in recent years. And for his new album, cuatro, the genre-blurring artist did anything but play by the numbers, exploring the tropical music for the first time. 

Featuring collaborations with his wife, Evaluna Montaner, Cuban salsa artist Alexander Abreu and his band Havana D’Primera, and Música Mexicana superstar Carin Leon (who sings salsa on the album for the first time in his career), Camilo said this album was an opportunity not just for creative discovery, but self-discovery.

​​“This album challenged me to learn and to play new instruments, unleash my creative freedom, explore places and emotions that reside within me, and also dare to incorporate sounds made with everyday objects that are not musical instruments.”

Debuting the album in four separate “moments,” which recall the countdown that introduces a new song: “un, dos, tres, cuatro,”—and Camilo made use of Spotify’s countdown pages to build anticipation for each release.

For the Record caught up with Camilo from Casa Spotify Bogotá in his home country to talk about the new album.

You’re at Casa Spotify Bogotá. What does it mean for you to be there with your fans?

Any chance to return to the city where I experienced the most beautiful moments of my life is one I’ll gladly take. With my album just released, it felt essential to come here and celebrate in the place that inspired the sounds now integral to my creative process. Being here at Casa Spotify, a place I’ve never visited before, is wonderful.

How has Spotify contributed to your career and the creation of your new album?

From the very start, Spotify has been a crucial part of my career. I remember an important moment as an artist when I was on the phone with my team, setting up my Spotify profile. I had zero monthly listeners, just my first song uploaded.

Spotify has stood by me through the release of each of my four albums. “La Tribu,” my community, has grown with the support of the projects we’ve done together with Spotify. It’s wonderful to see that, four albums later, we’re doing even cooler, bigger, more creative, and interesting things. It fills me with joy and gives me a lot of hope for all the future holds for La Tribu and Spotify.

Which Spotify features do you find most useful as an artist?

Personally, Spotify is part of my daily life. My wife and I have a habit of creating a playlist every month, and we make ourselves listen only to the music on it, or new music we discover to see if we like it and add it. It helps us immortalize moments of our lives with memories in a playlist. When we listen to it, it’s like going back to those moments. Like keeping a journal, but in playlists

How does Colombia inspire you and what role does it play in your creative process?

It’s very difficult for me to talk about my creative and artistic identity without mentioning my origin and roots, the seeds that have grown into fruit. It’s impossible to talk about myself without talking about Colombia. Especially at this point in my career, where I have an album full of memories of a child who was immersed in many genres, dreaming of one day embracing them from his own identity.

I feel very fortunate that so many countries and my community are discovering sounds that have been real to me since the first day I picked up a guitar. Today, seeing that I can play Pambiche, Guaguancó, Salsa, Merengue, or explore African sounds, I feel blessed.

Which artists inspire you?

I constantly draw inspiration from the artists I listen to. I am also blessed to have had the opportunity to work with many of the artists I’ve admired throughout my life. I want to highlight the Colombian tropical music artists, our salsa orchestras, and those who continue to uphold our folklore. I continue to learn from them, adding more color and richness to my work.

Which artists, songwriters, and producers would you like to collaborate with?

In my list of creative goals, I was certain that the dream of writing with Omar Geles would come true. I had imagined it many times. I was greatly influenced by Omar Geles’ style. When I learned of his passing, it hit me very hard.

UNICEF and Spotify’s Award-Winning Mental Health Hub, Our Minds Matter, Comes to Latin America

May 30, 2024

Mental health and well-being are fundamental components of a child’s healthy development and future. Today, one in seven adolescents globally experiences a mental health condition, with half of all mental disorders developing before the age of 14 and 75% by the mid-20s. In Latin America and the Caribbean, around 16 million children and adolescents between the ages of 10 and 16 live with a diagnosed mental disorder.

Since 2022 Spotify and UNICEF have been working together to help ensure that young people around the world can access trusted and engaging mental health audio content. The Our Minds Matter hub was first launched in Ukrainian, Polish, and English in June 2023, focusing on responding to the urgent mental health needs of young people who have been affected by the war in Ukraine.

Today, we are launching a Spanish-language version, Una Mente Sana Importa, to continue to help reduce the large gap between the mental health resources young people need and what is currently available to them. The Our Minds Matter hub is now available in seven countries in Latin America: Mexico, Argentina, Colombia, Bolivia, Guatemala, Chile, and Paraguay. 

In the hub, listeners will find the UNICEF On My Mind podcast, which is co-created with young people and informed by evidence on mental health needs. The hub also includes content curated by Spotify, like podcasts talking about real-life experiences and inspiring stories around mental health, as well as music playlists for relaxation, focus, and sleep. 

Spotify has engaged some of the region’s most popular artists to support the launch. This includes Morat, Ivana, Santiago Cruz, and Camilú and podcasters including Roberto Rocha of En terapia con Roberto Rocha, Eva Latapi Silva of Supéralo, Por Favor, Tatiana Franko of VOS PODÉS, María José Álvarez Betín of Autoestima para tu vida, and Jacinta de Oromí of TIPO de Jacinta de Oromí.

“We’re proud of our continued partnership with UNICEF to support the mental health and well-being of young people everywhere, including those on the move or in crisis. Together, we will continue to focus on harnessing the power of music, audio, and other innovative digital content to deliver trusted and engaging mental health content for young people, their caregivers, and communities,” said Katarina Berg, Chief Human Resources Officer at Spotify.

The eight episodes developed for Season 1 of the On My Mind podcast aim to improve knowledge, attitudes, practices, and behaviors among young people specifically related to their mental health. The podcast focuses on:

  • Helping young people learn about mental health and how to deal with key issues like stress, depression, anxiety, loss, and bereavement;
  • Providing practical tools and resources to support young people experiencing mental health challenges; 
  • Breaking down stigma to support help-seeking behavior among young people and their communities. 

Following the release in Spanish in Argentina, Bolivia, Colombia, Guatemala, Mexico, Chile, and Paraguay, the hub will launch in Portuguese in Brazil in July 2024. Further releases are anticipated throughout 2024.

12 Artistas, 6 países, talento infinito: Conoce a la clase RADAR Latinoamérica del 2024

May 9, 2024

Desde el reggaetón hasta la Música Mexicana, los artistas latinos están dando forma al ritmo de la música global. En los últimos años, hemos visto emerger talentos rompedores desde lugares culturales como México, Colombia, Argentina, Brasil y Puerto Rico, y a sus pasos les siguen más estrellas en ascenso, listas para llevar la música a alturas aún mayores.

Desde el 2020, Spotify ha ayudado a artistas de toda la región a trazar sus caminos hacia la fama a través de RADAR, nuestro programa global para apoyar el talento emergente. Ediciones anteriores del programa han presentado a estrellas latinas como Peso Pluma, Blessd, Ovy On The Drums y Maria Becerra. Hoy, estos jugadores clave no solo están rompiendo récords en Spotify, sino que están derribando barreras y llevando su música a una audiencia global.

Ahora estamos lanzando la clase RADAR Latinoamérica del 2024. Con 12 artistas, la clase representa a México, Brasil, Colombia, Venezuela, Perú y Argentina. Estos artistas reflejan la rica variedad de estilos y géneros de la región, incluyendo el cuarteto argentino, la música mexicana, el funk brasileño y el reggaetón mexa, así como sonidos como el pop, el hip-hop, el rock y el R&B.

Como parte del programa, recibirán el apoyo de Spotify a través de una playlist dedicada y una ubicación editorial especial. Además, este año, Spotify se está asociando con Meta para proporcionarle a los artistas de RADAR orientación personalizada, capacitándolos para crear estrategias sociales efectivas y mejorar su presencia online. Esto será esencial para expandir el alcance y la participación de los artistas en las plataformas digitales.

Spotify también se está asociando con la plataforma de comunidad artista-fan sesh para ofrecer mentoría a cada artista. A través de sesh, que ayuda a los artistas a forjar conexiones más profundas con sus oyentes, construirán estrategias personalizadas para un mayor crecimiento y retención de su base de fans.

Sigue leyendo para conocer a estas estrellas en ascenso.

RADAR Mexico

CHOCA

En Spotify, el reguetón Mexa ha crecido más del 120% en su país de origen en el último año. Proveniente de la Ciudad de México, CHOCA está lista para llevar el género aún más lejos. La artista lanzó su carrera musical en 2021 con el lanzamiento de su primer sencillo, “Bluntsito”, y ha continuado perfeccionando su flow, como lo demuestra su último single, “Bebe Ricota”.

Delilah

La joven artista de Música Mexicana Delilah se ha hecho un nombre en los corridos tumbados, un subgénero de los corridos mexicanos. Fue la primera cantante mujer en unirse al sello discográfico de Natanael Cano, Los CT, y lanzó su primer sencillo, “Amor Perdido”, bajo el sello a principios de este año.

The Warning

La banda de rock con sede en Monterrey, The Warning, está compuesta por tres hermanas: Dany, Pau y Ale Villarreal. El grupo inicialmente causó sensación con una serie de lanzamientos independientes, abriendo camino para su álbum ERROR de 2022. Desde entonces, han compartido escenarios junto a leyendas del rock como Muse, Foo Fighters, y Guns N’ Roses.

Escucha nuestra playlist RADAR México para conocer a los próximos artistas a seguir del país.

RADAR Brazil

Os Garotin

La banda de Río de Janeiro Os Garotin fue formada por Anchietx, Leo Guima, y Cupertino. Los tres amigos (y artistas solistas) se han unido para mezclar soul brasileño, hip-hop y pop en un sonido que describen como R&B bailable. El trío llamó la atención por primera vez en 2023 con su EP debut, Só Vem, y actualmente se prepara para lanzar su álbum debut, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA ha surgido como una de las principales voces femeninas del funk brasileño, con varios millones de seguidores en redes sociales. Más recientemente, colaboró con el referente del funk brasileño Djonga en su tema “Mexeu com a Mente”, mientras que colaboraciones con el rapero MC Saci y el productor Wc no Beat están en el horizonte.

Xamuel

Con más de 4.5 millones de seguidores en las redes sociales, Xamuel es un joven artista brasileño originario de Rio Grande do Sul que comenzó su carrera en la escena de batallas de rap de la región. Después de que un video de una de sus batallas se volviera viral en 2022, Xamuel desarrolló el éxito en su single de éxito “Alguém Conseguiu Entender?”, al que siguió su debut en un sello discográfico importante, “Sozinho”.

Sumérgete en nuestra playlist RADAR Brasil para descubrir más talentos emergentes.

RADAR Andinos

Susana Cala

Susana Cala es una cantautora de Bogotá, Colombia. Después de componer canciones para renombrados artistas latinos como Morat, Andrés Cepeda, Sebastián Yatra, y Ximena Sariñana, lanzó su propia carrera como artista pop en 2021. Describe su estilo como bedroom pop y menciona a artistas como Julieta Venegas y La Oreja de Van Gogh como su inspiración.

Joaquina

La joven cantautora venezolano-estadounidense Joaquina es una promesa del pop latino. Se llevó el premio al Mejor Artista Nuevo en los Latin Grammys del 2023 por su EP debut, los mejores años (notas de diario), una colección de reflexiones poéticas de pop-rock sobre desamor, rabia y angustia adolescente.

Greccia

Greccia es una cantautora de Lima, Perú, que describe su estilo como una mezcla de dream pop, urbano alternativo y R&B. Inició su carrera musical hace poco más de un año con el lanzamiento de su primer sencillo, “aviéntate”, y actualmente está trabajando en su primer álbum de estudio, que saldrá más tarde este año.

Echa un vistazo a las canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Perú en nuestra playlist RADAR Andinos.

RADAR Al Sur

Magui Olave

Magui Olave nació y creció en una familia de cuarteto en Córdoba, Argentina. Comenzó su carrera musical haciendo coros para sus primos, los cantantes de cuarteto argentinos Ulises Bueno y Rodrigo (también conocido como “El Potro”). Hoy en día, tiene varios álbumes de estudio en su haber.

Valentina Marquez

Valentina Marquez es una estrella en ascenso en el cuarteto argentino, siguiendo los pasos de su padre Lisandro Marquez, miembro de la banda de cuarteto Sabroso. Apenas dos años después de iniciar su carrera musical, ya ha acumulado casi 20 millones de streams en Spotify.

Eugenia Quevedo

Eugenia Quevedo es otra figura femenina prominente en el cuarteto argentino, habiendo aparecido en programas como Got Talent Argentina y La Voz Argentina (de la franquicia The Voice). Más recientemente, colaboró con el artista argentino Luck Ra en “OJALÁ”, un tema de su exitoso álbum QUE NOS FALTE TODO.

Escucha nuestra playlist RADAR Al Sur para conocer más estrellas en ascenso de la parte de más al sur de Latinoamérica.

Música Mexicana Isn’t Just a Phenomenon in Mexico and the U.S.—It’s Taking Over Latin America.

May 3, 2024

As one of the fastest-growing sounds worldwide, Música Mexicana is more than just a genre. It’s an essential part of Mexican culture, encompassing its history, traditions, and values.

Take the corrido, for example—a traditional form of song born from Mexico’s revolutionary times, and one of Música Mexicana’s most prominent styles. Corridos tell the stories of both real and fictional characters, inviting the audience to immerse themselves in heroic lyrics that convey past and present experiences. 

But the genre’s impact isn’t limited to Mexico. Instead, it resonates with fans from different countries and cultures. And thanks to social media—as well as the global Spotify charts—Música Mexicana has seen a sharp uptick in popularity. Between 2018 and 2023, Música Mexicana streams on Spotify grew by more than 440% globally, and last year alone, streams rose by 55%. Additionally, Gen Z streams of Música Mexicana have grown by nearly 60% on Spotify over the last year. 

Música Mexicana’s influence has especially grown throughout Latin America, where streams have increased by more than 195% between 2020 and 2023. 

Latin American countries with the most Música Mexicana streams on Spotify

(April 2023-March 2024)

  1. Guatemala
  2. Colombia
  3. Chile
  4. Argentina
  5. Peru
  6. El Salvador
  7. Costa Rica
  8. Ecuador
  9. Honduras
  10. Paraguay

Cross-cultural exchange

Need further proof of Música Mexicana’s spread throughout Latin America? Look to the regular stream of recent hits that feature the genre’s biggest stars alongside the hottest hitmakers throughout the region.

Last year, Grupo Frontera collaborated with Bad Bunny on “un100xto,” which became the most-streamed Música Mexicana song in a single day, as well as the group’s biggest hit to date. And just this month, Natanael Cano appeared on Bizarrap’s “Bzrp Music Sessions, Vol. 59.”

Música Mexicana artists with the most Spotify streams in Latin America

  1. Peso Pluma
  2. Grupo Frontera
  3. Carin Leon
  4. Christian Nodal
  5. Fuerza Regida
  6. Junior H
  7. Natanael Cano
  8. Los Ángeles Azules
  9. Eslabon Armado
  10. Grupo Firme

Made in Mexico, big in Colombia

In Colombia, where Mexican culture has also left its mark on film, television, and food, Música Mexicana has developed a life of its own, with Spotify streams surging by 445% between 2020 and 2023. The instruments, melodies, and lyrics of the genre have greatly influenced the current generation of Colombian music and in turn spawned a number of collaborations between Mexican and Colombian artists, beginning with Christian Nodal and Piso 21’s “Pa’ Olvidarme De Ella.”

Most notably, Peso Pluma appeared on Karol G’s “QLONA” and invited Blessd to hop on “LAS MORRAS,” while Carin Leon teamed up with Maluma on “Según Quién” and Piso 21 on “Que Triste.” Perhaps not coincidentally, both artists stand as the top two Música Mexicana artists when it comes to Spotify streams in Colombia. 

These collaborations have enhanced the visibility of the genre in Colombia, resulting in a greater number of Colombian listeners’ embracing Música Mexicana artists and songs. 

Scratching the surface

Música Mexicana may be enjoying its moment in the Colombian sun, but all signs indicate that the genre is just heating up abroad. For touring Música Mexicana artists, Colombia has emerged as a must-stop destination, with Carin Leon performing there for the first time in 2023; Grupo Frontera took the stage at the Estéreo Picnic Festival in Bogotá earlier this year.

While Música Mexicana’s stars have found a wealth of success in Colombia, Colombian artists are making waves in Mexico as well: Colombian singer-songwriter Camilo—who has collaborated with the likes of Grupo Firme on “Alaska,” Carin Leon on “Una Vida Pasada,” and Christian Nodal on “La Mitad”—receives more streams from fans in Mexico City than anywhere else in the world. 

Spotify has been proud to support Música Mexicana and its rise into a global powerhouse. As its artists continue to expand its reach across Latin America, Colombia, and beyond, we’ll be there to support them.

Stream the hottest Música Mexicana tracks in the world on our playlist La Reina.

‘Be Honest With Your Art’: Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

May 2, 2024

If you aren’t familiar with Danny Ocean’s music, it’s only a matter of time. The Venezuelan singer and producer is a veritable global phenomenon. His hit song “Me Rehúso” surpassed 50 million streams on Spotify in just two months and went on to reach an astounding 1 billion streams.

When “Me Rehúso” joined the Spotify Billions Club in 2020, it was the first time a song from a Latin solo artist had ever achieved that milestone. Danny was also the first independent artist to appear in the Top 10 in Mexico, Colombia, Chile, Spain, and Argentina.

“Me Rehúso” broke a record by becoming the Latin song on Spotify’s Global Top 50 list for the most weeks, but Danny refused to rest on his laurels. The singer’s second album, @dannocean, includes hit singles “Fuera del Mercado,” “Tú No Me Conoces,” “Pronto,” and “Apartmento,” and his eagerly anticipated new album, REFLEXA, will be released on May 2.

For the Record caught up with Danny to talk about the new album and why he says Spotify changed his life.

Your new album is out May 2. What can fans expect? 

It’s an album made with a lot of love. We’ve flown everywhere to do this album, and it has been a journey. It is a very spiritual album for me; they are going to hear a very human Danny. It’s called REFLEXA, which comes from reflection and all the meaning of the word—that’s what the album is about. 

How does Spotify support your work as an artist? Are there any features—music videos, merch, tour dates—or tools on Spotify for Artists that are especially helpful?

I think that it’s great having the tour dates on the platform. We’ve been doing the pre-save of the album, which I think is really great. I think it gives people the chance to see the process of how we’ve been doing this album. To me, it’s just been an honor to be here, honestly. I’ve said it before: “Me Rehúso” is where it is because of Spotify. It’s crazy how a platform has changed the game. I think it’s amazing.

Are there any artists, producers, or songwriters whom you’d love to work with that you haven’t had a chance to yet?

Max Martin. I would love to sit down with Max Martin one day.

What advice do you have for other artists who are building their careers?

I would just say just keep it going, keep working, keep it real, keep it authentic. Be real to yourself. Be honest with your art. There is a difference between trying to be famous and trying to be an artist. Try to recognize those two words in your path. Keep on doing music, throw it out, let the world hear your music!

Check out Danny’s new album, REFLEXA, and experience the journey for yourself.

Photo: Napoleon Habeica

Turn Up the Heat With Argentina’s and Brazil’s 2024 Songs of Summer

March 26, 2024

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region’s cultures and customs.

This summer, music in Argentina and Brazil reflected each country’s rich cultural diversity. From the infectious vibes of cuarteto to the catchy rhythms of cumbia and the far-reaching sounds of trap and funk music, Spotify served as the main stage for fans to discover and enjoy the hottest hits.

Now that the season has come to an end, we took a closer look at our data to uncover the trends driving streams on Spotify and, of course, which tracks brought the most heat.

Argentina

On Spotify, listeners in Argentina came in hot this summer. In fact, the creation of playlists with the word “verano” or “summer” in the title was up 70% compared to summer 2023, resulting in more than 25,000 user-generated playlists.

As for which beats were blasted the most, one artist reigned supreme. Luck Ra nabbed three of the top 10 Songs of Summer, with his and KHEA’s hit track “HOLA PERDIDA” racking up more than 43 million streams on Spotify in less than two months. Also, his new album QUE NOS FALTE TODO was the first Argentine album to reach Spotify’s Top Global Debut Album chart.

These are the 10 tracks that Argentines streamed the most on Spotify this summer:

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Keep the party going with our Éxitos Argentina playlist.

Brazil

Our listeners in Brazil were also celebrating with temperature-raising tracks. On Spotify, the creation of playlists with the word “verão” or “summer” in the title was up 38% compared to summer 2023, resulting in more than 20,000 user-generated playlists.

With four of the top 10 Songs of Summer, Ana Castela captivated fans this season. Also known as the “Boiadeira” (Portuguese for “cowgirl”), the singer-songwriter fuses sertanejo, the Brazilian style of country music, with electronic sounds.

These are the 10 tracks that Brazilians streamed the most on Spotify this summer:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Dive into our PURO CALDO DO VERÃO playlist to discover more hits.

A wave of nostalgia

Beyond the top hits, a notable summer trend spotted by our editorial team in Brazil was an uptick in local artists’ breathing new life into older hits.

To hear even more of the hottest sounds from around Latin America, check out our flagship playlist Viva Latino.