Tag: latam

Gabito Ballesteros Honors the Legacy of Ariel Camacho With His New Spotify Single, ‘Te Metiste’

February 26, 2025

It has been 10 years since the world lost corridos tumbados godfather Ariel Camacho, but the influence of the Sinaloan singer-songwriter remains stronger than ever. His signature requinto and minimalist style paved the way for a new generation of artists now dominating international stages, like Natanael Cano, Peso Pluma, Fuerza Regida, and Christian Nodal.

Included in this group is Gabito Ballesteros, who was publicly encouraged by Ariel to keep pushing forward with his career. Today, Gabito is the eighth-most-streamed artist on Spotify in Mexico, and along with Spotify, he is honoring Ariel’s legacy with the release of his Spotify Single, “Te Metiste,” one of the greatest hits by Ariel and his band, Los Plebes del Rancho.

“For many, Ariel is an idol. Not just because of his age but because of how he started from the bottom, picked up a guitar, and made it happen,” Gabito said while recording the Spotify Single. “Many of us followed that path, and that’s why we relate to him so much. We owe a lot to Ariel Camacho, and that will never change.” 

Gabito is not the only artist who has felt the positive effects of Ariel’s impact. Globally, Música Mexicana has grown by nearly 450% over the last five years, and Ariel was a key figure in making this phenomenon possible.

“Ariel Camacho was one of the first artists to bring sierreño to the mainstream. Before him, this genre was entirely regional, deeply rooted in northwestern Mexico,” said Alejandro Grageda, Artist & Label Marketing Lead at Spotify Mexico. “After his passing, artists who grew up listening to him started blending his style with trap and hip-hop elements, shaping the evolution of sierreño into what we now know as corridos tumbados.” 

Ariel’s Songs Are Louder Than Ever

Ariel’s songs have not only remained relevant in the years since his passing, but the impact of his music has grown stronger over time. Streams of Ariel Camacho y Los Plebes del Rancho have increased by more than 130% in the last five years, and new generations continue to embrace his music, with more than 40% of his listeners on Spotify aged 24 years or younger.

“In the past, the biggest icons of Música Mexicana were well-established figures like Vicente Fernández or Los Tigres del Norte. But Ariel Camacho broke that tradition, proving that a young artist could stay true to the ranchera essence while keeping it fresh,” Alejandro added. “His rise coincided with the explosion of social media and music streaming in Mexico, which helped his songs, videos, and content go viral and gain traction on Spotify.”

For those just discovering Ariel’s discography, there are many must-listen classics, but “Te Metiste” (#1), “Hablemos” (#2), and “El Karma” (#3) are Ariel’s most-streamed songs on Spotify. In total, eight songs from Ariel Camacho y Los Plebes del Rancho have made it onto Spotify Mexico’s Top 100, while his music is featured in more than 18.7 million fan-created playlists.

Most-Streamed Songs by Ariel Camacho y Los Plebes del Rancho in History

  1. “Te Metiste”
  2. “Hablemos”
  3. “El Karma”
  4. “2 Veces” (featuring Christian Nodal)
  5. “DEL Negociante”
  6. “No Lo Hice Bien
  7. “Qué Caro Estoy Pagando”
  8. “Por Enamorarme”
  9. “El Señor de los Cielos”
  10. “Según Tus Labios”

Ariel’s streams outside of Mexico have also surged by approximately 80% in the past five years, with the U.S., Guatemala, and Chile being the top consumers of his music abroad.

Countries That Have Listened to Ariel Camacho y Los Plebes del Rancho the Most (Last 5 Years)

  1. Mexico
  2. USA
  3. Guatemala
  4. Chile
  5. Colombia
  6. Honduras
  7. Costa Rica
  8. El Salvador
  9. Canada
  10. Nicaragua

Without a doubt, the padrino of corridos tumbados remains more alive than ever on Spotify.

Find Gabito’s cover of “Te Metiste” and other timeless hits from the icon in the playlist Ariel Camacho Por Siempre.

The Latin Grammys Countdown Starts Now: Inside Our Two-Day Casa Spotify Miami Celebration

November 8, 2024

On November 14, the Latin Grammys will return to Miami to honor the artists and industry professionals who make Latin music the global phenomenon it is today. In the lead-up to the awards show, which marks its 25th anniversary this year, Spotify is turning up the volume with Casa Spotify Miami. This two-day celebration will culminate in a live concert, bringing fans closer to some of the most exciting artists shaping Latin music today.

The Casa Spotify Miami lineup

On November 11 and 12, Spotify’s Miami headquarters will transform into a buzzing hub for artists, labels, and key players across the Latin music world. We’ll host listening sessions, connect artists and songwriters with industry professionals, and unveil our brand-new permanent studio, a dedicated space designed to empower Latin creators and propel their music onto the global stage.

Then, on the evening of November 12, Casa Spotify Miami will take the party to Wynwood Marketplace, located in the heart of the city’s art and entertainment district. Fans will be treated to an evening of unmissable performances by both emerging and established artists, including some of this year’s nominees.

Rising Venezuelan pop artist Joaquina and Colombian Afrobeats newcomer Kapo will kick off the showcase. Up next: Mexican genre-bending trio Latin Mafia (nominated for Best New Artist), Argentine pop star Emilia (nominated for Best Pop Vocal Album), and Venezuelan singer-producer Danny Ocean, who blends reggaeton and pop (nominated for Song of the Year and Best Pop Song). We’ll close out Casa Spotify Miami in style, with help from our headliners: Colombian hitmakers Ryan Castro and Blessd.

Guests will also have the chance to immerse themselves in Latin culture with special activations, local food and drinks, and limited-edition merch.

Uplifting the Latin music community

Casa Spotify Miami is more than a warm-up for the Latin Grammys—it showcases Spotify’s commitment to the Latin music industry. From championing emerging subgenres to maintaining our flagship Viva Latino playlist, Spotify is proud to celebrate Latin music and its rich tapestry of styles and sounds.

Want to discover the hottest tracks from top Latin artists? Press play on Viva Latino.

Peso Pluma’s New Album Reveals ‘The Good, The Bad, and The Ugly’

June 24, 2024

Peso Pluma—aka “La Doble P”—is one of the fastest-growing Latin artists in Spotify’s history and the first to go from 2 million monthly listeners to 50 million in under a year. As Música Mexicana’s popularity continues to soar, the singer, rapper, and songwriter is leading the way with more than 14 billion streams on Spotify . . . and counting.

Peso’s 2023 album, GÉNESIS, was the most-streamed album in Mexico and ninth-most-streamed worldwide on Spotify last year. And his new album, ÉXODO—featuring collaborations with the likes of Junior H, Eslabon Armado, DJ Snake, Cardi B, Arcángel, Rich The Kid, and Anitta—is poised to follow suit.

For the Record caught up with Peso to talk about the new album, growing as an artist, and bringing Musica Mexicana to more listeners.

Your new album, ÉXODO, has just been released. How is it different from GÉNESIS?

You’ll get to see a whole different side of me on ÉXODO. It was made in many stages and phases of my life and career. It’s all in there, the good, the bad, and the ugly. It’s a really raw side of me.

You’re officially the Mexican artist with the most Spotify streams ever. How does that make you feel?  

Wow—what an honor! It feels amazing! Spotify has supported my project from day one and put their faith in what we were doing. We are all so grateful that this project has been so well received, and this motivates me even more to keep going, keep breaking records and finding ways to evolve my music, because my fans deserve the best.

How has working with Spotify helped you build a stronger connection with your fans?

Because Spotify is global, we have the opportunity to get discovered around the globe as well. Música Mexicana is now known in places where we never thought they would listen to us.

What advice do you have for other artists who are building their careers?

Never give up, don’t let people detour you from your dreams, and keep working until you achieve your goals.

Check out Peso Pluma’s new album, ÉXODO, for yourself

Camilo Calls Latest Release, cuatro, ‘An Album Full of Memories’

June 19, 2024

A self-described tourist of different musical genres, Latin Pop sensation Camilo has quickly become one of Colombia’s biggest musical exports in recent years. And for his new album, cuatro, the genre-blurring artist did anything but play by the numbers, exploring the tropical music for the first time. 

Featuring collaborations with his wife, Evaluna Montaner, Cuban salsa artist Alexander Abreu and his band Havana D’Primera, and Música Mexicana superstar Carin Leon (who sings salsa on the album for the first time in his career), Camilo said this album was an opportunity not just for creative discovery, but self-discovery.

​​“This album challenged me to learn and to play new instruments, unleash my creative freedom, explore places and emotions that reside within me, and also dare to incorporate sounds made with everyday objects that are not musical instruments.”

Debuting the album in four separate “moments,” which recall the countdown that introduces a new song: “un, dos, tres, cuatro,”—and Camilo made use of Spotify’s countdown pages to build anticipation for each release.

For the Record caught up with Camilo from Casa Spotify Bogotá in his home country to talk about the new album.

You’re at Casa Spotify Bogotá. What does it mean for you to be there with your fans?

Any chance to return to the city where I experienced the most beautiful moments of my life is one I’ll gladly take. With my album just released, it felt essential to come here and celebrate in the place that inspired the sounds now integral to my creative process. Being here at Casa Spotify, a place I’ve never visited before, is wonderful.

How has Spotify contributed to your career and the creation of your new album?

From the very start, Spotify has been a crucial part of my career. I remember an important moment as an artist when I was on the phone with my team, setting up my Spotify profile. I had zero monthly listeners, just my first song uploaded.

Spotify has stood by me through the release of each of my four albums. “La Tribu,” my community, has grown with the support of the projects we’ve done together with Spotify. It’s wonderful to see that, four albums later, we’re doing even cooler, bigger, more creative, and interesting things. It fills me with joy and gives me a lot of hope for all the future holds for La Tribu and Spotify.

Which Spotify features do you find most useful as an artist?

Personally, Spotify is part of my daily life. My wife and I have a habit of creating a playlist every month, and we make ourselves listen only to the music on it, or new music we discover to see if we like it and add it. It helps us immortalize moments of our lives with memories in a playlist. When we listen to it, it’s like going back to those moments. Like keeping a journal, but in playlists

How does Colombia inspire you and what role does it play in your creative process?

It’s very difficult for me to talk about my creative and artistic identity without mentioning my origin and roots, the seeds that have grown into fruit. It’s impossible to talk about myself without talking about Colombia. Especially at this point in my career, where I have an album full of memories of a child who was immersed in many genres, dreaming of one day embracing them from his own identity.

I feel very fortunate that so many countries and my community are discovering sounds that have been real to me since the first day I picked up a guitar. Today, seeing that I can play Pambiche, Guaguancó, Salsa, Merengue, or explore African sounds, I feel blessed.

Which artists inspire you?

I constantly draw inspiration from the artists I listen to. I am also blessed to have had the opportunity to work with many of the artists I’ve admired throughout my life. I want to highlight the Colombian tropical music artists, our salsa orchestras, and those who continue to uphold our folklore. I continue to learn from them, adding more color and richness to my work.

Which artists, songwriters, and producers would you like to collaborate with?

In my list of creative goals, I was certain that the dream of writing with Omar Geles would come true. I had imagined it many times. I was greatly influenced by Omar Geles’ style. When I learned of his passing, it hit me very hard.

UNICEF and Spotify’s Award-Winning Mental Health Hub, Our Minds Matter, Comes to Latin America

May 30, 2024

Mental health and well-being are fundamental components of a child’s healthy development and future. Today, one in seven adolescents globally experiences a mental health condition, with half of all mental disorders developing before the age of 14 and 75% by the mid-20s. In Latin America and the Caribbean, around 16 million children and adolescents between the ages of 10 and 16 live with a diagnosed mental disorder.

Since 2022 Spotify and UNICEF have been working together to help ensure that young people around the world can access trusted and engaging mental health audio content. The Our Minds Matter hub was first launched in Ukrainian, Polish, and English in June 2023, focusing on responding to the urgent mental health needs of young people who have been affected by the war in Ukraine.

Today, we are launching a Spanish-language version, Una Mente Sana Importa, to continue to help reduce the large gap between the mental health resources young people need and what is currently available to them. The Our Minds Matter hub is now available in seven countries in Latin America: Mexico, Argentina, Colombia, Bolivia, Guatemala, Chile, and Paraguay. 

In the hub, listeners will find the UNICEF On My Mind podcast, which is co-created with young people and informed by evidence on mental health needs. The hub also includes content curated by Spotify, like podcasts talking about real-life experiences and inspiring stories around mental health, as well as music playlists for relaxation, focus, and sleep. 

Spotify has engaged some of the region’s most popular artists to support the launch. This includes Morat, Ivana, Santiago Cruz, and Camilú and podcasters including Roberto Rocha of En terapia con Roberto Rocha, Eva Latapi Silva of Supéralo, Por Favor, Tatiana Franko of VOS PODÉS, María José Álvarez Betín of Autoestima para tu vida, and Jacinta de Oromí of TIPO de Jacinta de Oromí.

“We’re proud of our continued partnership with UNICEF to support the mental health and well-being of young people everywhere, including those on the move or in crisis. Together, we will continue to focus on harnessing the power of music, audio, and other innovative digital content to deliver trusted and engaging mental health content for young people, their caregivers, and communities,” said Katarina Berg, Chief Human Resources Officer at Spotify.

The eight episodes developed for Season 1 of the On My Mind podcast aim to improve knowledge, attitudes, practices, and behaviors among young people specifically related to their mental health. The podcast focuses on:

  • Helping young people learn about mental health and how to deal with key issues like stress, depression, anxiety, loss, and bereavement;
  • Providing practical tools and resources to support young people experiencing mental health challenges; 
  • Breaking down stigma to support help-seeking behavior among young people and their communities. 

Following the release in Spanish in Argentina, Bolivia, Colombia, Guatemala, Mexico, Chile, and Paraguay, the hub will launch in Portuguese in Brazil in July 2024. Further releases are anticipated throughout 2024.

12 Artistas, 6 países, talento infinito: Conoce a la clase RADAR Latinoamérica del 2024

May 9, 2024

Desde el reggaetón hasta la Música Mexicana, los artistas latinos están dando forma al ritmo de la música global. En los últimos años, hemos visto emerger talentos rompedores desde lugares culturales como México, Colombia, Argentina, Brasil y Puerto Rico, y a sus pasos les siguen más estrellas en ascenso, listas para llevar la música a alturas aún mayores.

Desde el 2020, Spotify ha ayudado a artistas de toda la región a trazar sus caminos hacia la fama a través de RADAR, nuestro programa global para apoyar el talento emergente. Ediciones anteriores del programa han presentado a estrellas latinas como Peso Pluma, Blessd, Ovy On The Drums y Maria Becerra. Hoy, estos jugadores clave no solo están rompiendo récords en Spotify, sino que están derribando barreras y llevando su música a una audiencia global.

Ahora estamos lanzando la clase RADAR Latinoamérica del 2024. Con 12 artistas, la clase representa a México, Brasil, Colombia, Venezuela, Perú y Argentina. Estos artistas reflejan la rica variedad de estilos y géneros de la región, incluyendo el cuarteto argentino, la música mexicana, el funk brasileño y el reggaetón mexa, así como sonidos como el pop, el hip-hop, el rock y el R&B.

Como parte del programa, recibirán el apoyo de Spotify a través de una playlist dedicada y una ubicación editorial especial. Además, este año, Spotify se está asociando con Meta para proporcionarle a los artistas de RADAR orientación personalizada, capacitándolos para crear estrategias sociales efectivas y mejorar su presencia online. Esto será esencial para expandir el alcance y la participación de los artistas en las plataformas digitales.

Spotify también se está asociando con la plataforma de comunidad artista-fan sesh para ofrecer mentoría a cada artista. A través de sesh, que ayuda a los artistas a forjar conexiones más profundas con sus oyentes, construirán estrategias personalizadas para un mayor crecimiento y retención de su base de fans.

Sigue leyendo para conocer a estas estrellas en ascenso.

RADAR Mexico

CHOCA

En Spotify, el reguetón Mexa ha crecido más del 120% en su país de origen en el último año. Proveniente de la Ciudad de México, CHOCA está lista para llevar el género aún más lejos. La artista lanzó su carrera musical en 2021 con el lanzamiento de su primer sencillo, “Bluntsito”, y ha continuado perfeccionando su flow, como lo demuestra su último single, “Bebe Ricota”.

Delilah

La joven artista de Música Mexicana Delilah se ha hecho un nombre en los corridos tumbados, un subgénero de los corridos mexicanos. Fue la primera cantante mujer en unirse al sello discográfico de Natanael Cano, Los CT, y lanzó su primer sencillo, “Amor Perdido”, bajo el sello a principios de este año.

The Warning

La banda de rock con sede en Monterrey, The Warning, está compuesta por tres hermanas: Dany, Pau y Ale Villarreal. El grupo inicialmente causó sensación con una serie de lanzamientos independientes, abriendo camino para su álbum ERROR de 2022. Desde entonces, han compartido escenarios junto a leyendas del rock como Muse, Foo Fighters, y Guns N’ Roses.

Escucha nuestra playlist RADAR México para conocer a los próximos artistas a seguir del país.

RADAR Brazil

Os Garotin

La banda de Río de Janeiro Os Garotin fue formada por Anchietx, Leo Guima, y Cupertino. Los tres amigos (y artistas solistas) se han unido para mezclar soul brasileño, hip-hop y pop en un sonido que describen como R&B bailable. El trío llamó la atención por primera vez en 2023 con su EP debut, Só Vem, y actualmente se prepara para lanzar su álbum debut, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA ha surgido como una de las principales voces femeninas del funk brasileño, con varios millones de seguidores en redes sociales. Más recientemente, colaboró con el referente del funk brasileño Djonga en su tema “Mexeu com a Mente”, mientras que colaboraciones con el rapero MC Saci y el productor Wc no Beat están en el horizonte.

Xamuel

Con más de 4.5 millones de seguidores en las redes sociales, Xamuel es un joven artista brasileño originario de Rio Grande do Sul que comenzó su carrera en la escena de batallas de rap de la región. Después de que un video de una de sus batallas se volviera viral en 2022, Xamuel desarrolló el éxito en su single de éxito “Alguém Conseguiu Entender?”, al que siguió su debut en un sello discográfico importante, “Sozinho”.

Sumérgete en nuestra playlist RADAR Brasil para descubrir más talentos emergentes.

RADAR Andinos

Susana Cala

Susana Cala es una cantautora de Bogotá, Colombia. Después de componer canciones para renombrados artistas latinos como Morat, Andrés Cepeda, Sebastián Yatra, y Ximena Sariñana, lanzó su propia carrera como artista pop en 2021. Describe su estilo como bedroom pop y menciona a artistas como Julieta Venegas y La Oreja de Van Gogh como su inspiración.

Joaquina

La joven cantautora venezolano-estadounidense Joaquina es una promesa del pop latino. Se llevó el premio al Mejor Artista Nuevo en los Latin Grammys del 2023 por su EP debut, los mejores años (notas de diario), una colección de reflexiones poéticas de pop-rock sobre desamor, rabia y angustia adolescente.

Greccia

Greccia es una cantautora de Lima, Perú, que describe su estilo como una mezcla de dream pop, urbano alternativo y R&B. Inició su carrera musical hace poco más de un año con el lanzamiento de su primer sencillo, “aviéntate”, y actualmente está trabajando en su primer álbum de estudio, que saldrá más tarde este año.

Echa un vistazo a las canciones de otros talentosos artistas en Colombia, Ecuador, Venezuela y Perú en nuestra playlist RADAR Andinos.

RADAR Al Sur

Magui Olave

Magui Olave nació y creció en una familia de cuarteto en Córdoba, Argentina. Comenzó su carrera musical haciendo coros para sus primos, los cantantes de cuarteto argentinos Ulises Bueno y Rodrigo (también conocido como “El Potro”). Hoy en día, tiene varios álbumes de estudio en su haber.

Valentina Marquez

Valentina Marquez es una estrella en ascenso en el cuarteto argentino, siguiendo los pasos de su padre Lisandro Marquez, miembro de la banda de cuarteto Sabroso. Apenas dos años después de iniciar su carrera musical, ya ha acumulado casi 20 millones de streams en Spotify.

Eugenia Quevedo

Eugenia Quevedo es otra figura femenina prominente en el cuarteto argentino, habiendo aparecido en programas como Got Talent Argentina y La Voz Argentina (de la franquicia The Voice). Más recientemente, colaboró con el artista argentino Luck Ra en “OJALÁ”, un tema de su exitoso álbum QUE NOS FALTE TODO.

Escucha nuestra playlist RADAR Al Sur para conocer más estrellas en ascenso de la parte de más al sur de Latinoamérica.

Música Mexicana Isn’t Just a Phenomenon in Mexico and the U.S.—It’s Taking Over Latin America.

May 3, 2024

As one of the fastest-growing sounds worldwide, Música Mexicana is more than just a genre. It’s an essential part of Mexican culture, encompassing its history, traditions, and values.

Take the corrido, for example—a traditional form of song born from Mexico’s revolutionary times, and one of Música Mexicana’s most prominent styles. Corridos tell the stories of both real and fictional characters, inviting the audience to immerse themselves in heroic lyrics that convey past and present experiences. 

But the genre’s impact isn’t limited to Mexico. Instead, it resonates with fans from different countries and cultures. And thanks to social media—as well as the global Spotify charts—Música Mexicana has seen a sharp uptick in popularity. Between 2018 and 2023, Música Mexicana streams on Spotify grew by more than 440% globally, and last year alone, streams rose by 55%. Additionally, Gen Z streams of Música Mexicana have grown by nearly 60% on Spotify over the last year. 

Música Mexicana’s influence has especially grown throughout Latin America, where streams have increased by more than 195% between 2020 and 2023. 

Latin American countries with the most Música Mexicana streams on Spotify

(April 2023-March 2024)

  1. Guatemala
  2. Colombia
  3. Chile
  4. Argentina
  5. Peru
  6. El Salvador
  7. Costa Rica
  8. Ecuador
  9. Honduras
  10. Paraguay

Cross-cultural exchange

Need further proof of Música Mexicana’s spread throughout Latin America? Look to the regular stream of recent hits that feature the genre’s biggest stars alongside the hottest hitmakers throughout the region.

Last year, Grupo Frontera collaborated with Bad Bunny on “un100xto,” which became the most-streamed Música Mexicana song in a single day, as well as the group’s biggest hit to date. And just this month, Natanael Cano appeared on Bizarrap’s “Bzrp Music Sessions, Vol. 59.”

Música Mexicana artists with the most Spotify streams in Latin America

  1. Peso Pluma
  2. Grupo Frontera
  3. Carin Leon
  4. Christian Nodal
  5. Fuerza Regida
  6. Junior H
  7. Natanael Cano
  8. Los Ángeles Azules
  9. Eslabon Armado
  10. Grupo Firme

Made in Mexico, big in Colombia

In Colombia, where Mexican culture has also left its mark on film, television, and food, Música Mexicana has developed a life of its own, with Spotify streams surging by 445% between 2020 and 2023. The instruments, melodies, and lyrics of the genre have greatly influenced the current generation of Colombian music and in turn spawned a number of collaborations between Mexican and Colombian artists, beginning with Christian Nodal and Piso 21’s “Pa’ Olvidarme De Ella.”

Most notably, Peso Pluma appeared on Karol G’s “QLONA” and invited Blessd to hop on “LAS MORRAS,” while Carin Leon teamed up with Maluma on “Según Quién” and Piso 21 on “Que Triste.” Perhaps not coincidentally, both artists stand as the top two Música Mexicana artists when it comes to Spotify streams in Colombia. 

These collaborations have enhanced the visibility of the genre in Colombia, resulting in a greater number of Colombian listeners’ embracing Música Mexicana artists and songs. 

Scratching the surface

Música Mexicana may be enjoying its moment in the Colombian sun, but all signs indicate that the genre is just heating up abroad. For touring Música Mexicana artists, Colombia has emerged as a must-stop destination, with Carin Leon performing there for the first time in 2023; Grupo Frontera took the stage at the Estéreo Picnic Festival in Bogotá earlier this year.

While Música Mexicana’s stars have found a wealth of success in Colombia, Colombian artists are making waves in Mexico as well: Colombian singer-songwriter Camilo—who has collaborated with the likes of Grupo Firme on “Alaska,” Carin Leon on “Una Vida Pasada,” and Christian Nodal on “La Mitad”—receives more streams from fans in Mexico City than anywhere else in the world. 

Spotify has been proud to support Música Mexicana and its rise into a global powerhouse. As its artists continue to expand its reach across Latin America, Colombia, and beyond, we’ll be there to support them.

Stream the hottest Música Mexicana tracks in the world on our playlist La Reina.

‘Be Honest With Your Art’: Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

May 2, 2024

If you aren’t familiar with Danny Ocean’s music, it’s only a matter of time. The Venezuelan singer and producer is a veritable global phenomenon. His hit song “Me Rehúso” surpassed 50 million streams on Spotify in just two months and went on to reach an astounding 1 billion streams.

When “Me Rehúso” joined the Spotify Billions Club in 2020, it was the first time a song from a Latin solo artist had ever achieved that milestone. Danny was also the first independent artist to appear in the Top 10 in Mexico, Colombia, Chile, Spain, and Argentina.

“Me Rehúso” broke a record by becoming the Latin song on Spotify’s Global Top 50 list for the most weeks, but Danny refused to rest on his laurels. The singer’s second album, @dannocean, includes hit singles “Fuera del Mercado,” “Tú No Me Conoces,” “Pronto,” and “Apartmento,” and his eagerly anticipated new album, REFLEXA, will be released on May 2.

For the Record caught up with Danny to talk about the new album and why he says Spotify changed his life.

Your new album is out May 2. What can fans expect? 

It’s an album made with a lot of love. We’ve flown everywhere to do this album, and it has been a journey. It is a very spiritual album for me; they are going to hear a very human Danny. It’s called REFLEXA, which comes from reflection and all the meaning of the word—that’s what the album is about. 

How does Spotify support your work as an artist? Are there any features—music videos, merch, tour dates—or tools on Spotify for Artists that are especially helpful?

I think that it’s great having the tour dates on the platform. We’ve been doing the pre-save of the album, which I think is really great. I think it gives people the chance to see the process of how we’ve been doing this album. To me, it’s just been an honor to be here, honestly. I’ve said it before: “Me Rehúso” is where it is because of Spotify. It’s crazy how a platform has changed the game. I think it’s amazing.

Are there any artists, producers, or songwriters whom you’d love to work with that you haven’t had a chance to yet?

Max Martin. I would love to sit down with Max Martin one day.

What advice do you have for other artists who are building their careers?

I would just say just keep it going, keep working, keep it real, keep it authentic. Be real to yourself. Be honest with your art. There is a difference between trying to be famous and trying to be an artist. Try to recognize those two words in your path. Keep on doing music, throw it out, let the world hear your music!

Check out Danny’s new album, REFLEXA, and experience the journey for yourself.

Photo: Napoleon Habeica

Turn Up the Heat With Argentina’s and Brazil’s 2024 Songs of Summer

March 26, 2024

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region’s cultures and customs.

This summer, music in Argentina and Brazil reflected each country’s rich cultural diversity. From the infectious vibes of cuarteto to the catchy rhythms of cumbia and the far-reaching sounds of trap and funk music, Spotify served as the main stage for fans to discover and enjoy the hottest hits.

Now that the season has come to an end, we took a closer look at our data to uncover the trends driving streams on Spotify and, of course, which tracks brought the most heat.

Argentina

On Spotify, listeners in Argentina came in hot this summer. In fact, the creation of playlists with the word “verano” or “summer” in the title was up 70% compared to summer 2023, resulting in more than 25,000 user-generated playlists.

As for which beats were blasted the most, one artist reigned supreme. Luck Ra nabbed three of the top 10 Songs of Summer, with his and KHEA’s hit track “HOLA PERDIDA” racking up more than 43 million streams on Spotify in less than two months. Also, his new album QUE NOS FALTE TODO was the first Argentine album to reach Spotify’s Top Global Debut Album chart.

These are the 10 tracks that Argentines streamed the most on Spotify this summer:

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Keep the party going with our Éxitos Argentina playlist.

Brazil

Our listeners in Brazil were also celebrating with temperature-raising tracks. On Spotify, the creation of playlists with the word “verão” or “summer” in the title was up 38% compared to summer 2023, resulting in more than 20,000 user-generated playlists.

With four of the top 10 Songs of Summer, Ana Castela captivated fans this season. Also known as the “Boiadeira” (Portuguese for “cowgirl”), the singer-songwriter fuses sertanejo, the Brazilian style of country music, with electronic sounds.

These are the 10 tracks that Brazilians streamed the most on Spotify this summer:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Dive into our PURO CALDO DO VERÃO playlist to discover more hits.

A wave of nostalgia

Beyond the top hits, a notable summer trend spotted by our editorial team in Brazil was an uptick in local artists’ breathing new life into older hits.

To hear even more of the hottest sounds from around Latin America, check out our flagship playlist Viva Latino.

Aumente o Som com as Músicas do Verão de 2024 da Argentina e do Brasil

March 26, 2024

De dezembro a março, à medida que as pessoas em todo o Hemisfério Sul aproveitam o verão, a música surge frequentemente como uma representação poderosa das culturas e costumes de uma região.

Neste verão, a música na Argentina e no Brasil refletiu a rica diversidade cultural de cada país. Das vibrações contagiantes do cuarteto aos ritmos marcantes da cumbia e os sons abrangentes do trap e do funk, o Spotify serviu como palco principal para os fãs descobrirem e curtirem os sucessos mais quentes.

Agora que a temporada chegou ao fim, analisamos mais de perto nossos dados para descobrir as tendências que impulsionaram os streams no Spotify e, claro, quais músicas deixaram o clima mais quente.

Argentina

No Spotify, os ouvintes na Argentina chegaram com tudo nesse verão. Na verdade, a criação de playlists com a palavra “verano” (verão) no título aumentou 70% em relação ao verão de 2023, resultando em mais de 25.000 playlists criadas pelos usuários.

Quanto às batidas mais tocadas, um artista reinou supremo. Luck Ra conquistou três das 10 músicas mais escutadas no verão, com sua faixa de sucesso em colaboração com KHEA, “HOLA PERDIDA,” acumulando mais de 43 milhões de streams no Spotify em menos de dois meses. Além disso, seu novo álbum QUE NOS FALTE TODO foi o primeiro álbum argentino a alcançar o chart Top Global Debut Album do Spotify.

Estas são as 10 faixas que os argentinos mais esscutaram no Spotify neste verão: 

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Continue aproveitando o som com a nossa playlist Éxitos Argentina.

Brasil

Nossos ouvintes no Brasil também curtiram o verão com faixas que elevam as temperaturas. No Spotify, a criação de playlists com a palavra “verão” no título aumentou 38% em relação ao verão de 2023, resultando em mais de 20.000 playlists criadas pelos usuários.

Com quatro das 10 músicas mais escutadas no verão, Ana Castela conquistou os fãs nesta temporada. Também conhecida como “Boiadeira,” a cantora e compositora mistura sertanejo, o estilo country music brasileiro, com sons eletrônicos.

Estas são as 10 faixas que os brasileiros mais escutaram no Spotify neste verão:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Mergulhe na nossa playlist PURO CALDO DO VERÃO para descobrir mais hits!

Uma onda de nostalgia

Além dos maiores sucessos do momento, uma tendência de verão notável identificada por nossa equipe editorial no Brasil foi o aumento de artistas locais dando nova vida a sucessos antigos.

Para curtir os sons mais quentes da América Latina, acesse a nossa playlist principal Viva Latino.

Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil

March 26, 2024

De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la música se convierte en una poderosa representación de las culturas y costumbres de cada región.

Este verano, la música en Argentina y Brasil reflejó la rica diversidad cultural de cada país. Desde las contagiosas vibraciones del cuarteto hasta los pegadizos ritmos de la cumbia y los sonidos del trap y la música funk, Spotify sirvió de escenario principal para que los fans descubrieran y disfrutaran de los éxitos más populares.

Ahora que la temporada ha llegado a su fin, hemos echado un vistazo más a nuestros datos para descubrir las tendencias que impulsan los streams en Spotify y, por supuesto, qué canciones trajeron más calor.

Argentina

En Spotify, los oyentes argentinos han entrado en calor este verano. De hecho, la creación de listas de reproducción con la palabra “verano” en el título aumentó un 70% en comparación con el verano de 2023, dando lugar a más de 25.000 listas de reproducción generadas por los usuarios.

En cuanto a los ritmos más escuchados, un artista reinó en la lista. El cuartetero Luck Ra se llevó tres de las 10 mejores canciones del verano, con su éxito “HOLA PERDIDA” junto a KHEA que acumuló más de 43 millones de reproducciones en Spotify en menos de dos meses. Además, su nuevo álbum QUE NOS FALTE TODO fue el primer álbum argentino en llegar a la lista Top Global Debut Álbum de Spotify.

Estas son las 10 canciones que más escucharon los argentinos en Spotify este verano:

      1. “HOLA PERDIDA” – KHEA, Luck Ra
      2. “Una Foto Remix (feat. Emilia)” – Mesita, Nicki Nicole, Tiago PZK, Emilia
      3. “QUE ME FALTE TODO” – Abel Pintos, Luck Ra
      4. “La Morocha” – BM, Luck Ra
      5. “Young Miko: Bzrp Music Sessions, Vol. 58” – Bizarrap, Young Miko
      6. “Inocente” – Roze Oficial, Peipper
      7. “La_Original.mp3” – Emilia, TINI
      8. “ROZE | DJ TAO Turreo Sessions #22” – DJ Tao, Roze Oficial
      9. “Exclusive.mp3” – Emilia
      10. “LUNA” – Feid, ATL Jacob

Seguí la fiesta con nuestra playlist Éxitos Argentina.

Brasil

Nuestros oyentes en Brasil también celebraron el verano con canciones que subieron la temperatura. En Spotify, la creación de listas de reproducción con la palabra “verão” o “verano” en el título aumentó un 38% en comparación con el verano de 2023, lo que dio lugar a más de 20.000 listas de reproducción generadas por los usuarios.

Con cuatro de las 10 mejores canciones del verano, Ana Castela cautivó a los fans esta temporada. También conocida como la “Boiadeira” (vaquera en portugués), la cantautora fusiona el sertanejo, el estilo brasileño de música country, con sonidos electrónicos.

Estas son las 10 canciones más escuchadas por los brasileños en Spotify este verano:

      1. “Let’s Go 4” – Dj GBR, MC GH do 7, MC GP, MC PH, MC Ryan SP, Mc Davi, Mc Don Juan, Mc IG, Mc Kadu, Mc Luki, TrapLaudo
      2. “Me Leva Pra Casa / Escrito Nas Estrelas / Saudade – Ao Vivo” – Lauana Prado
      3. “POCPOC” – PEDRO SAMPAIO
      4. “DEJA VU” – Ana Castela, Luan Santana
      5. “Barulho Do Foguete – Ao Vivo” – Zé Neto & Cristiano
      6. “Tenho Que Me Decidir” – Borges, MC PH, Pedro Lotto, WEY, WIU
      7. “Canudinho – Ao Vivo” – Ana Castela, Gusttavo Lima
      8. “Daqui pra Sempre” – Manu, Simone Mendes
      9. “Dia de Fluxo” – AgroPlay, Ana Castela, LUDMILLA
      10. “Fronteira – Ao Vivo” – Ana Castela, Gustavo Mioto

Sumérgete en nuestra lista de reproducción PURO CALDO DO VERÃO para descubrir más éxitos.

Ola de nostalgia

Más allá de los grandes éxitos, una tendencia notable del verano detectada por nuestro equipo editorial en Brasil fue el aumento de artistas locales que dan nueva vida a éxitos más antiguos.

Para escuchar aún más de los sonidos más candentes de toda América Latina, echa un vistazo a nuestra lista de reproducción destacada Viva Latino.

Las Conclusiones Más Importantes Del Informe Anual De Spotify Sobre La Economía Musical

March 19, 2024

En Spotify, creemos que los artistas merecen claridad cuando se trata de la economía del streaming musical, por eso cada año publicamos datos que muestran nuestro impacto en la industria. Esa información se encuentra en Loud & Clear, nuestro recurso para artistas y profesionales de la industria que desglosa la economía global del streaming, los actores involucrados y el proceso.

Hoy, presentamos información y datos nuevas y actualizados en Loud & Clear, incluyendo cifras del 2023 que muestran un progreso significativo hacia una industria musical más diversa y equitativa. ¿Y cuál es el panorama general? El streaming ha seguido creando más espacio para que más artistas encuentren éxito, demostrando un cambio real en toda la industria.

Los últimos datos muestran que la industria está menos concentrada que nunca, con más artistas teniendo un verdadero lugar en la mesa y con capacidad de ganar dinero con su arte. El año pasado, Spotify elevó el listón, registrando el pago anual más alto a la industria musical por parte de cualquier minorista único. Y por primera vez, el catálogo de artistas independientes y aquellos firmados con sellos discográficos independientes representaron aproximadamente la mitad de lo que generó toda la industria en Spotify en 2023.

Aquí están los aspectos más destacados de nuestro informe anual de economía musical.

Pagos Récord de Spotify

Estos pagos han resultado en ingresos récord y crecimiento para los titulares de derechos en nombre de artistas y compositores.

Más Dinero a Todos los Niveles

Las regalías de Spotify están impulsando las carreras de los artistas en todas las etapas. Y estas cifras sólo representan los ingresos generados por Spotify. Es probable que los artistas generaran 4 veces estos ingresos de todas las fuentes de música grabada en general, además de ingresos adicionales por entradas de conciertos y merchandising.

Un Año Récord para las Indies

De hecho, esta es la cantidad más alta que las independientes hayan generado jamás a partir de un solo minorista en un año y representa un aumento de 4 veces desde 2017.

Los Millonarios Inesperados

En la era del streaming, los charts no son lo suficientemente grandes como para mostrar a todos los artistas que están teniendo éxito. Los gustos de los fans son más diversos y una mayor cantidad de regalías significa más ingresos para una gama más amplia de artistas.

For more of our top findings, as well as context from the industry at large, additional reports, and FAQs, head to Loud & Clear.

Crecimiento de las Carreras de los Artistas

Las carreras no sólo comienzan en Spotify, sino que crecen en Spotify. Seguimos comprometidos con apoyar a los artistas emergentes y profesionales a ganarse la vida de manera sostenida con su trabajo año tras año.

Para obtener más información sobre nuestros principales hallazgos, así como contexto de la industria en general, informes adicionales y preguntas frecuentes, dirígete a Loud & Clear.