At Spotify, we are empowering and amplifying the voices of underrepresented creators. To do that, we must carve out spaces for new stories and perspectives to be shared and heard. So we created NextGen, our ongoing program designed to infuse, activate, and grow podcast culture on college campuses. Funded by Spotify’s Creator Equity Fund, this initiative exists to provide students across the U.S. with the skills needed to pursue their dreams.
After initially partnering with the University of Southern California, University of Pennsylvania, and New York University, we’ve expanded our outreach to historically Black college and university (HBCU) campuses. Spelman College in Atlanta is the first HBCU to offer NextGen programming, and as part of that effort, we have provided support for student-led original audio content, hosted special events and training programs, and will soon introduce an on campus podcast recording space.
Earlier this year, we hosted our first NextGen Creator Day at Spelman, where we announced a new audio-first NextGen curriculum, a weeklong Spotify Labs Creator Program, and the Spotify NextGen Scholarship.
The NextGen Scholarship provides multiyear scholarships to five first-year Spelman students interested in pursuing a career in audio media, including podcasting, storytelling, writing, sound engineering, and music. Students must be enrolled full-time and have a minimum GPA of 3.0. To get to know the applicants better, they also had to answer the question, “What story would you love to tell through media?”
After a competitive submission process, we are excited to announce the recipients of the scholarship program: Rokiyah Darbo, Taylor Mills, Ashley Rawls, Bailey Johnson, and Tellisa Massey. Each recipient will receive a $10,000 scholarship during their sophomore, junior, and senior years, and they will also have the option to be Spotify ambassadors. Get to know these talented students and their dreams.
Rokiyah Darbo (she/her)
Major: Biology
How can scholarships and learning opportunities like NextGen help HBCU students?
Black students are already at a disadvantage in this society simply for being Black. Scholarships like NextGen allow Black students to be involved in conversations that can help them build a future and provide financial support to their families.
Who are some creators of color who inspire you and whom you’d want to collaborate with?
My top three creators are Elsa Majimbo, Anayka She, and Monet McMichael. It would truly be an honor if I ever got the chance to even be in the same room as these beautiful, hilarious, and successful women of color. I began watching all three of them during quarantine, and the reason why I love their content so much is because they are constantly keeping it real with us. They are hilarious, but at the end of the day, they also give really great big sister advice.
What’s one thing you hope to achieve personally or professionally as a creator?
Confidence.
Taylor Mills (she/her)
Major: Theatre and Performance
How can scholarships and learning opportunities like NextGen help HBCU students?
Scholarships and learning opportunities from NextGen have endless possibilities. As a Spelman student, I am very grateful to NextGen because they have helped me financially and shown that they believe in my craft, creating spaces for HBCU students like me to thrive and learn about the business behind our future career goals.
Who are some creators of color who inspire you and whom you’d want to collaborate with?
Some creators of color that inspire me are @ik.truth, Fydéle, and Janay Trench-Lesley because of their raw talent and content consistency! If I could collaborate with a content creator, it would be Vena E. because she’s unapologetically herself and inspires others to do the same!
What’s one thing you hope to achieve personally or professionally as a creator?
As a content creator, I’ll continue to motivate people with my comedic twist! I plan to use Spotify NextGen’s resources, improve my craft, and continue to succeed as an HBCU student!
Ashley Rawls (she/they)
Major: Music
How can scholarships and learning opportunities like NextGen help HBCU students?
Scholarships like NextGen can help HBCU students by providing financial support for those who may be institutionally disadvantaged. It is no secret that HBCUs are often underfunded, which in turn limits scholarship opportunities for students. Scholarships like NextGen help alleviate these challenges. It also allows more Black creatives to be involved in industries that lack diversity and Black representation. By giving HBCU students incredible opportunities like this, it fosters a space where Black people can be appreciated and continues to challenge the norms while maintaining culture.
Who are some creators of color who inspire you and whom you’d want to collaborate with?
Definitely Ravyn Lenae. I have been in love with her neo-soul beats and classically trained voice. Her debut album, HYPNOS, was absolutely enchanting, and having the opportunity to see her in concert was one of the highlights of this year for me. Her EP Crush was created in collaboration with one of my other favorite artists, Steve Lacy, and it was the album that made me fall in love with her music. I absolutely adore Steve Lacy and all of the projects that he has produced, so having the two of them on one album was heaven to my ears. I would absolutely love to collaborate with Ravyn and Steve because I feel like they have been the main inspiration for my own music and are really paving the way for modern-day neo-soul.
What’s one thing you hope to achieve personally or professionally as a creator?
As a musician, I would love to be able to create my own personal sound and share my music with the world. I have always been infatuated with music and believe that my voice, and those of other phenomenal artists, deserves to be heard and recognized. We are the future of music and it is constantly evolving.
Bailey Johnson (she/her)
Major: Double major in Theater & Performance, and English
How can scholarships and learning opportunities like NextGen help HBCU students?
For HBCU students, scholarships and learning opportunities such as NextGen help remove the boundaries and confinements of a student’s future. For example: Debt or fear of failure or lack of access to education can hold a person back from their future. Behind the locked door is a future that is limitless and inspired. Unfortunately, many people cannot or will not open their doors out of fear and having less fortune. However, I think of these scholarships and learning opportunities as a key that unlocks the door. I am very grateful to Spotify NextGen because they are helping me to pursue a future without limits.
Who are some creators of color who inspire you and whom you’d want to collaborate with?
I have always been enamored by Meghan Markle and everything that she represents. I love that she started off as an actress who had no desire for the spotlight or the nobility, but she loved becoming a character and telling a story. I admire how she has elegantly accepted that the limelight is now a part of her own story, and instead of trying to hide from the spotlight, she is writing her own narrative. With Archetypes, Meghan tells her story her way and shines the spotlight on the female narrative. Through her podcast, she reminds me that all female stories matter! Meghan is a massive inspiration to me. I applaud her because even when the media tries to tear her down, she always finds a way to build women’s stories up.
What’s one thing you hope to achieve personally or professionally as a creator?
Professionally, I dream of one day going to my favorite place (the movie theater) and sitting in the middle row, middle seat, with popcorn and an ICEE in hand, and looking up and seeing my face on the screen. I hope to one day see every pore and every blemish I have ever had on a giant theater screen. Personally, I hope that in that theater, I will have a feeling of satisfaction that tells my brain, “Wow. You did it, and I am so proud of you!” And then, after that, I hope to win an Oscar for Best Actress.
Tellisa Massey (they/them)
Major: Documentary Filmmaking
How can scholarships and learning opportunities like NextGen help HBCU students?
I believe that scholarships provide students with a sense of security so that they don’t have to worry about the financial aspect of going to school. The learning opportunities give students a chance to have a deeper look into certain things they want to pursue and much more.
Who are some creators of color who inspire you and whom you’d want to collaborate with?
I have been inspired by many creatives, like Barry Jenkins, Ava DuVernay, and Issa Rae. If I could collaborate with one of them, I would choose Ava DuVernay because she has been able to create meaningful bodies of work while also opening the doors for other creatives.
What’s one thing you hope to achieve personally or professionally as a creator?
I want to become my best self. People have always said, “You never stop growing.” Although I agree, I also believe that there’s something special when someone is more confident than they were yesterday, feel a little bit happier, or become braver. It’s not a complete 180-degree turn, but it is the process of taking those needed baby steps. So I want to experience that for myself; I want that change, and I want to use my creativity to guide that change.
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