Tag: Nikole Hannah Jones

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

At Spotify, we want to equip student creators with the tools and resources needed to harness their creativity and shape the future of audio. Our NextGen program, which is sponsored by the Creator Equity Fund (CEF), is designed to infuse, activate, and grow podcast culture on college campuses across the country. 

Spotify NextGen recently partnered with Howard University and Pulitzer Prize-winning author Nikole Hannah-Jones, Knight Chair in Race and Journalism, to create a special podcasting course. The result is 1619: The College Edition, a dynamic, three-episode series produced entirely by the class. In the podcast, the students apply their unique lens to what they learned from studying Professor Hannah-Jones’ book, The 1619 Project: A New Origin Story, and make compelling connections to the ways that slavery still impacts lives today.

Kristin Jarrett, Lead, Equity Diversity & Impact at Spotify, said, “The NextGen program brings podcast culture directly to college campuses and encourages educators to take an audio-first approach to their curriculum. In partnering with HBCUs around the country, Spotify is addressing the access gap to the audio industry by providing the next generation of audio storytellers with resources and skills needed to kickstart a career in audio. We’re proud of the partnership with Howard University, and of the student-produced podcast that was made during the semester—it exemplifies the power of podcasts as a meaningful way to share stories and experiences that may otherwise go unheard.”

To celebrate the launch of the podcast, Spotify NextGen held a listening party on April 16 on Howard University’s campus. Howard’s 2024 NextGen Scholar, Karys Hylton—a sophomore journalism major—was also notified of her $10,000 Spotify NextGen scholarship live at the event.

4 Ways Spotify Is Expanding Our NextGen Audio Program This Fall

At Spotify, we empower and amplify the voices of underrepresented creators by carving out spaces for new stories and perspectives to be shared and heard. NextGen, funded by Spotify’s Creator Equity Fund, is our ongoing program designed to infuse, activate, and grow podcast culture on college campuses. It supplies students across the U.S. with the audio skills they need to pursue their dreams. 

Since partnering with our first HBCU—Spelman College in Atlanta—and announcing an audio-first NextGen curriculum and weeklong Spotify Labs Creator Program at our first NextGen Creator Day at Spelman, we’ve been working diligently alongside our partners to empower and support the next generation of Black audio creators. 

But there’s still more to do. And we’re excited to highlight a few upcoming initiatives.

Renovating Spelman’s Podcast Studio 

Spotify Studios refurbished and modernized Spelman College’s existing on-campus podcast studio, fully outfitting the space with state-of-the-art podcasting and video recording equipment and personalized design touches. We also provided portable audio equipment for students and faculty to utilize in the field. The newly renovated studio and mobile equipment will serve as focal points for hosting guest speakers and collaborative projects. We’re excited for students to use the space to create a variety of content, following in the footsteps of their original podcast, Emmett Till: The Cultural Afterlife of an American Boy.

Unveiling Our New NextGen x HBCU Partner Schools: Hampton University and North Carolina A&T State University 

The Spotify Creator Equity Fund has committed over $100K in scholarship funding for students at both Hampton University’s Scripps Howard School of Journalism And Communications and North Carolina A&T State University’s ACEJMC-accredited Department of Journalism and Mass Communication

To kick things off at Hampton, we partnered with the Scripps Howard School of Journalism and Communications to bring Spotify’s Opening Act Roadshow to campus for a one-day internship informational session. This event offered Hampton students exposure to Spotify thought leaders—Kristin Jarrett, Lead, Equity & Impact and Creator Equity; LaShanti Jenkins, Global Head of Early Career Pipeline Team; and Briana Younger, Editorial Lead, Hip Hop—as well as skill-building workshops and networking opportunities. Students also saw firsthand what a career path in the tech and audio industries would look like, and they participated in a live playlist challenge. In the spring, we’ll also be selecting scholarship winners from the school, donating audio equipment to the campus, and working closely with faculty to support students in their content creation. 

Stay tuned for more on our NextGen Audio initiatives at both schools throughout the 2023-2024 academic calendar year!

Collaborating with Howard University and Nikole Hannah-Jones

We recently partnered with professor and Pulitzer prize-winning New York Times journalist Nikole Hannah-Jones to bring a podcast narrative course based on the 1619 Project to Howard University during the 2023 fall semester. As students worked with Hannah-Jones to transform their narrative essays into a podcast that will be available on our platform, Spotify experts taught them about audio production. We also donated audio and recording equipment for students to use to create a three-episode podcast series that explores Black culture and influence and the legacies of slavery in America. We will be hosting a listening party for students in January 2024. 

Continuing our work with USC Annenberg

This year, NextGen’s collaboration with the University of Southern California’s Annenberg School for Communication and Journalism, including the USC Charlotta Bass Journalism & Justice Lab, will focus efforts toward open dialogue and career development for aspiring podcast creators from marginalized backgrounds. Throughout the fall, we’ve been providing USC students the opportunity to hear from top audio creator Edwin Covarrubias of Scary Stories, Wondery podcast producer and LA Times writer Dave Schilling, and author and What A Day host Tre’vell Anderson. We’ve also provided students access to Spotify executivesCreator Partner Manager Amber Watkins; Production Operations Lead Michelle Kitchen; Senior Program Ops Manager Nichole Henderson; and Community Development Lead Christabel Nsiah-Buadi

On Thursday, November 9, we welcomed 30 USC Annenberg students with a passion for audio storytelling to a Careers in Podcasting day at Spotify’s Los Angeles office to learn more about what a career path in audio looks like in 2023 and beyond.

Spotify Celebrates Black History Month With the Launch of Frequency Zine

Black voices continue to be left out of the cultural narrative. So in 2021, we launched Frequency—what’s become our year-round global initiative to celebrate Black art, entertainment, creativity, and community. Its mission is brought to life by programs like the Ripple Effect Sunday dinner series and the Free Studio creator residency. Frequency is the home for Black expression as it shapes how the future sounds. 

This Black History Month, we’re continuing our support by unveiling Frequency Zine, a new social series focusing on dynamic artists who embody the boundless future of Black music. Throughout the series, we’ll highlight six Black artists across Frequency’s genre-specific playlists, including Indie, Dance/Electronic, Rock, Pop, and more. The first artists to be featured in Frequency Zine include Austin Millz, Bree Runway, Chiiild, Connie Constance, Foggieraw, and Kelela

Along with the playlists, each edition will feature a digital cover, custom photoshoot, and interview videos. Fans can follow Frequency on Instagram and Twitter to check out Frequency Zine as soon as it drops.

Frequency is a part of our ongoing commitment to support creators from historically marginalized communities and foster equity in the audio space. Read on for some more ways Spotify is highlighting Black creators across our platform this February. 

Black authors step into the spotlight with Audiobooks

There’s always more to learn about Black history and culture, so this month, some of our listeners will also receive recommendations for Audiobooks they can sink their ears into, like The 1619 Project developed by Nikole HannahJones, Son of Elsewhere by Elamin Abdelmahmoud, We Over Me by Devale Ellis and Khadeen Ellis, and Finding Me by Viola Davis, which has been nominated for a Spoken Word Grammy.

The Audiobooks Hub will also be taken over with five curated shelves highlighting titles by Black authors within some of our most popular genres. These shelves consist of The Classics, Mystery & Thriller, Editor’s Picks, Lost in Love, and Be Inspired. Some of the titles you’ll find include:

  • More Myself by Alicia Keys: A book for fans of Alicia Keys with great music tie-ins and full-cast narration from Alicia Keys herself, as well as America Ferrera, Bono, Clive Davis, Craig Cook, DJ Walton, Jay-Z, Krucial, Leigh Blake, Michelle Obama, Oprah Winfrey, Swizz Beats, and Terri Augelo. 
  • Black Cake by Charmaine Wilkerson: This multigenerational story was in President Barack Obama’s reading list picks for 2022.
  • All Boys Aren’t Blue by George M. Johnson: A series of personal essays from a prominent journalist and LGBTQIA+ activist. 
  • Highly Suspicious and Unfairly Cute by Talia Hibbert: This brand-new rom-com from a popular British author is sure to be a hit for lovers of YA novels. 

Black podcast creators continue to set the tone

In addition to the Frequency Zine and our curated Audiobooks shelves, we’re also proud to showcase thought-provoking conversations from some of Spotify’s top Black podcast creators.

The Unbothered Network is a groundbreaking podcast and production company created by award-winning journalist Jemele Hill. Unbothered seeks to elevate the voices, stories, agency, and nuance of Black women by producing high-quality audio experiences on Spotify. The slate of shows including Jemele Hill is Unbothered, Sanctified, and The Black Girl Bravado offers conversation that builds community, all through the power and intimacy of podcasting.

We Said What We Said with Rickey and Denzel recently returned for its fourth season exclusively on Spotify in all video. Each week, longtime best friends Rickey Thompson and Denzel Dion dish on all things pop culture, sex, partying, struggle, love, and more. We Said What We Said is a show with bold advice, hot takes, and risqué storytelling.

On The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay, the hosts dissect the biggest topics in Black culture, politics, and sports. Two times per week, they will wade into the most important and timely conversations, frequently inviting guests on the podcast and occasionally debating each other.

Spotify is committed to creating space for Black creators and fans to express themselves year-round, and as we move forward in 2023, we will continue our support on and off our platform.

Looking for more on the diverse and exciting sounds coming from Black artists around the globe? Check out our playlist This Is Frequency.

Vulnerability, Sex, Parenthood, and Podcasting With Damon Young

Where to send your child to school, the existence of God, and accountability on the internet are big and complex enough topics to make your head spin. So on Stuck with Damon Young, the award-winning author of What Doesn’t Kill You Makes You Blacker ventures into the world of podcasting to grapple with these questions. He dives deep and candidly into each of these topics and more—and he does so with some of the brightest and Blackest people he knows.

The new Gimlet and Crooked Media podcast, which debuted in mid-March, features Damon Young himself in conversation with guests like writer Samantha Irby to discuss money, comedian Roy Wood Jr. to cover religion, author Jason Reynolds to understand sexuality, and journalist Nikole Hannah Jones to dive into education. In each conversation, the guests deconstruct and explore all of these topics, as well as their intersections with race and class—and how that makes for some unrealistic expectations around human behavior. 

For the Record had the opportunity to discuss some of this with Damon and even threw a new topic into the mix: the opportunities and struggles of podcasting for the award-winning writer. 

You cover sex, parenthood, religion, and performing Blackness—what would you say is the overlying theme of all these conversations?  

The umbrella theme of the series is etiquette. When we think of etiquette, we think of silver spoons and table manners, things of that nature. But it’s really more about expected behavior and expected experience. This show is about the collision of expectation, socialization, reality, and dreams. All of these expectations of behavior, all of these actual behaviors, and all of these aspirational behaviors: When they collide and collapse into each other, what happens to your brain? Does that affect your anxiety? Does that create neuroses? For me, the answer for all of those is: definitely. The show is a very granular, even esoteric, look into topics that so many Black people are grappling with.

What’s one of the subjects listeners get to work through with you?

The sex episode features Saida Grundy, a friend of mine and professor at Boston University, and Jason Reynolds, the LeBron James of children’s books. I wanted to talk about sex with them and the anxieties that Black people bring to it. And it’s a very hetero episode—I want to make that clear, because there are many different ways to have sex, but I wanted to speak from my experience. 

And so we talked about some of those intra-racial anxieties and how, when you’re Black and male, there’s what people call a “positive stereotype” of virility—that we as Black men are aware of. And so I have this expectation to perform in a certain way too. And that can create neuroses within you even though it’s supposed to be a positive stereotype. 

That idea of the hyper-hetero, hyper-virile straight Black man, even if you recognize, “hey this is bullsh*t, this is a racist stereotype that has permeated our cultural understandings of sex and of gender and race,” or whatever, even if you have all the knowledge, education, progressive politics, it can still affect you. We have this shield we bring there, and this armor, and that armor is considered swag. It’s considered cool. But it’s still armor. Even if that’s all you see, it was still something that was constructed to protect us, to protect ourselves from the world. 

Vulnerability is a theme that is coming up in your stories, and Black men are not often given space to be vulnerable. Do you see podcasting as a medium that can expand or allow for more of those opportunities? 

What I’ve tried to do with the podcast is bring as many elements from my writing as I possibly can, and my writing does that. In my writing, particularly in the last five or six years, I’ve been very intentional with exploring all of these anxieties and neuroses and vulnerabilities. And I’ve been trying to do it with humor, trying to do it with some observational rigor. Maybe trying to tell a larger story about America, about white supremacy, about Black people, about Pittsburgh, about whatever—but that’s been a very consistent element of my writing and so there’s no other way I’d do a podcast. 

How are you enjoying the podcasting experience? What are you learning from it? 

Podcasting is not aspirational for me. Writing is my thing. I always passed on podcasts because I wanted to have a level of control. And one of the many challenges with podcasting is not necessarily the lack of control, it’s just that I don’t have as much control speaking out loud as I do when I write.

When I’m writing, sometimes words just come immediately. And I can always figure out the perfect analogy or perfect phrase, or perfect adverb, or whatever. And sometimes, speaking out loud, it takes a little bit longer. But one of the benefits of this medium is that it has expanded my writing. There are certain distinctions in the writing you do that is meant to be read, and the writing that is meant to be heard. So I’m still learning, I’m still rewriting, I’m still editing, and just being able to hear the voices in my head when I speak them out loud to myself will help me with my essay writing and my book writing too.

What are you hoping fans walk away with? 

I’m a fan of so many of the authors who are working and writing today, and I just want to create things that hit people and that f*%k up your brain, the same way some of the books that I read f*%ked up my brain in a good way. Or, “Whoa, I didn’t realize you could write a sentence like that.” And I have some of those writers—some of my favorite writers—on the show. And so again, I want to bring some of those elements to my podcast to maybe have the same effect on people.

Look out for new episodes of Stuck with Damon Young every Tuesday. This week, tune in for Stuck on All the Shiny Sh*t I Want to Buy,” where Damon unpacks the whiplash of new money with Samantha Irby and Mehrsa Baradaran.