Tag: CEF

Meet the 10 Hampton University Students Receiving Spotify NextGen’s Scholarship

May 2, 2024

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry’s future.

NextGen is Spotify’s ongoing program designed to infuse, activate, and grow podcast and creator culture on college campuses. Through our Creator Equity Fund (CEF), we’ve expanded NextGen to support historically Black colleges and universities (HBCUs), including Spelman College, Howard University, North Carolina A&T State University, and Hampton University. 

This year, the program has funded $60,000 in scholarships to Hampton University’s Scripps Howard School of Journalism and Communications. Each student will be awarded $6,000 toward the 2023-24 academic school year.

After a competitive selection process, we are excited to announce this year’s 10 scholarship recipients: Ayan Ar-Raheem Harris, Bella May, Caitlyn Fitzpatrick, HoneyRose Smith, Isaac Harris, Nyla Adams, Riana Ward, Samiyah Hall, Sophia Guerra, and Trinity Polk. 

Learn more about these talented students and their aspirations.

Ayan Ar-Raheem Harris (she/her)

Junior, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

By offering scholarships and mentorship opportunities, Spotify’s NextGen initiative alleviates the financial burden on HBCU students and empowers us to pursue our academic and career goals.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Issa Rae and Ryan Coogler are two phenomenal talents. From Insecure to Black Panther, Rae and Coogler have changed the impact of Black film and television within the last decade. If I could work with them, I would tell more stories about young adults in college, especially at HBCUs.

What’s one thing you hope to achieve personally or professionally as a creator?

I want to create a platform for young Black women in film to collaborate and network. I hope to inspire more Black girls to engage in the visual arts.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite playlist on Spotify is Quinta Brunson’s Taste—it’s the perfect blend of R&B, jazz, hip-hop, and neo-soul. My favorite podcast is NPR’s Code Switch. Each episode I gain insights into my culture, both in America and abroad.

Bella May (she/her)

Junior, Journalism 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As an HBCU student, it is important to recognize that this world has not always stood for equality, and resources and tools have not been equally distributed. Thus, scholarships and learning opportunities like Spotify’s NextGen support Black students. Those students—like myself—can achieve their dreams thanks to it. Simply put, we are paving the way for our careers.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

The authenticity and family-oriented dynamic of Jeannette Reyes inspires me. Jeannette is a former FOX 5 DC anchor whose Dominican and Black cultures bleed into her work. It is also evident that she is a mother, a wife, and a daughter. It would be a dream to work with Jeannette since she embodies everything I strive to be: a bilingual and authentic journalist who puts family first.

What’s one thing you hope to achieve personally or professionally as a creator?

As a creator, I strive to bridge the gap between communities and facilitate these important conversations. It is not a black or white world; there is so much gray in between. The goal is to impact and influence the younger generation in every community. I will start as a journalist and end as a news anchor.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist would have to be one I created called Baddie. There are a lot of songs on the playlist that lift me up when I’m down and make me feel empowered.

Caitlyn Fitzpatrick (she/her)

Sophomore, Journalism 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Learning opportunities and scholarships can help HBCU students because they influence students to follow their dreams without having to worry about how they will have to pay for them. Giving students these resources also helps them take over for the next generation!

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Jayla Henry, Monet McMichael, and Keith Lee. Henry because I always watch her videos and keep up with her lifestyle, both of us are from the Midwest, and I love how she spends quality time with her family. I chose McMichael because she is my favorite person to see vlog her day, and I love how she expresses herself with her beauty and grace. Lastly, I chose Lee because he is a man of his word and he always inspires and helps the community, which I also strive to do.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to have my own sports agency one day and to continue with my podcast, The Blackfluence Podcast, in the future.

What’s your favorite Spotify playlist, podcast, or audiobook?

That would have to be my podcast, The Blackfluence Podcast.

HoneyRose Smith (she/her)

Freshman, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Scholarships and learning opportunities allow us to receive valuable information and financial aid, decreasing the burden of paying for school. This, in turn, allows us to flourish as students.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Some creators of color who inspire me are @justinescameraroll_ and @jaidabunni on Instagram. If I could collaborate with either of them, I would work with Jaida because she is around my age, and I love her bold fashion sense.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to garner the ability to be shamelessly myself. I have so many ideas that I often hesitate to pursue because I am so focused on the opinion of the world around me.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is Boo Thang <3, my favorite podcast is She Speaks w/ Gabby, and my favorite audiobook is Pride and Prejudice by Jane Austen and Wendy Ellison Mullen.

Isaac Harris (he/him)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They help HBCU students in every aspect. Financially, of course, but most importantly by presenting HBCU students with opportunities to express their creative talents and to inspire young Black creatives across the board.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

DJ Envy, Joe Budden, and Lil Yachty. These Black men have personally inspired me from their drive to being unapologetically themselves both on- and off-screen.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to help others see their own beauty and potential through my lens, and through my words. I hope to continue capturing candid moments and raw emotions to help viewers stay in that moment, feel the atmosphere, and walk away with a slightly better outlook.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlists are 70s Soul Classics and RapCaviar, my favorite podcast is A Safe Place by Lil Yachty, and my favorite audiobook is Rich Dad Poor Dad by Robert T. Kiyosaki.

Nyla Adams (she/her)

Freshman, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They give HBCU students the resources to elevate themselves and the spaces around them. Specifically, Spotify’s NextGen scholarship helps students become aware of new opportunities while also receiving financial aid support towards their college education.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Toni Bravo, Kyra Nikole, and Les. These women inspire me because they are so beautifully themselves, regardless of the internet’s opinions. If I could collaborate with any of these creators it would be Les, because listening to her podcast feels like I am gaining knowledge from a big sister.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to achieve the strength to be able to put myself out there online without caring about the opinions of the internet.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite podcast is Balanced Black Girl by Les.

Riana Ward (she/her)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Scholarships and opportunities of this magnitude can help shed light on the diversity of young Black creators. The access to unique learning experiences for HBCU students helps empower us to pursue our academic and career goals with greater ease and confidence.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Tyler, The Creator, Nyla Symone, and Quenlin Blackwell. I would love to collaborate with Nyla due to her authenticity and the appreciation she has for Black music and our culture.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to create a place of community within my following, especially among people who share my passions and interests.

What’s your favorite Spotify playlist, podcast, or audiobook?

I love my daylist and the We Said What We Said podcast with Rickey Thompson and Denzel Dion.

Samiyah Hall (she/her)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Representation and opportunities are crucial in showing HBCU students that they too can thrive in corporate music spaces. It’s important for everyone to see diverse voices and backgrounds represented at all levels. It not only encourages students but also enriches the industry with a broader range of perspectives and talent.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

I would love to collaborate with Pharrell Williams, Tyler, The Creator, and Childish Gambino. I believe all of them have contributed so much, not only to music but also film and fashion. Their styles are so unique and they continue to outdo their previous projects!

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to inspire others through my journey. For me, being a creator holds little meaning if I’m not also encouraging people to embrace their authentic selves.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is Feelin’ Myself.

Sophia Guerra (she/her)

Sophomore, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They allow students to focus more on their studies because they are less worried about the financial cost of their education. This scholarship excels the HBCU experience by providing opportunities to students that will allow them to grow thanks to access to resources, networking, and professional development, all of which provides them with an enhanced educational experience and preparation for their careers.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Pat McGrath. McGrath is a globally renowned makeup artist who uses her skills to inspire the beauty industry. Through her makeup line, McGrath creates new looks that foster innovation, artistry, and inclusion. I believe that I can capture her work and tell her story through a visual process.

What’s one thing you hope to achieve personally or professionally as a creator?

As a creator, my goal is to inspire people to reach their full potential no matter the circumstances. Though everyone grows up differently and faces different obstacles, persistence is key. I hope that by using my skills, others can see how far I have come and be encouraged to continue their own growth.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is RNB X, my favorite podcast is The Receipts Podcast, and my favorite audiobook is Before I Let Go by Kennedy Ryan.

Trinity Polk (she/her)

Sophomore, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

In our communities, people often struggle to break out of generational curses, go to college, pay for college, and afford the dreams they want to achieve. Initiatives and programs like these are essential because they close the gaps built against us, allow students to make a difference, fund our goals, and provide access to invaluable resources, mentorship, and industry connections. NextGen is a light that helps HBCU students unlock their full potential.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

I am constantly inspired by creators of color like Marsai Martin, Coco Jones, and Keke Palmer. While they are known for acting, music, and entertainment, I love the trailblazing spirit they all possess. I admire the change they made as women of color and, on top of that, their being so young while doing it. I would love to collaborate with these creators to continue spreading positivity, empowerment, and awareness.

What’s one thing you hope to achieve personally or professionally as a creator?

I aim to use my voice, career, and platform to motivate, help, and inspire everyone, while simultaneously being a journalist who challenges the media’s negative portrayal of communities. My goal is to spark conversations on essential topics, break down stereotypes, and leave a lasting impact locally and globally. In addition, I want to produce content that radiates positivity and motivation to encourage people to reach their full potential.

What’s your favorite Spotify playlist, podcast, or audiobook?

The Self Love Fix is one of my favorites. This podcast has helped me on my journey of personal growth, teaching me about self-love, self-worth, and how to grow mentally, physically, and emotionally.

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

April 17, 2024

At Spotify, we want to equip student creators with the tools and resources needed to harness their creativity and shape the future of audio. Our NextGen program, which is sponsored by the Creator Equity Fund (CEF), is designed to infuse, activate, and grow podcast culture on college campuses across the country. 

Spotify NextGen recently partnered with Howard University and Pulitzer Prize-winning author Nikole Hannah-Jones, Knight Chair in Race and Journalism, to create a special podcasting course. The result is 1619: The College Edition, a dynamic, three-episode series produced entirely by the class. In the podcast, the students apply their unique lens to what they learned from studying Professor Hannah-Jones’ book, The 1619 Project: A New Origin Story, and make compelling connections to the ways that slavery still impacts lives today.

Kristin Jarrett, Lead, Equity Diversity & Impact at Spotify, said, “The NextGen program brings podcast culture directly to college campuses and encourages educators to take an audio-first approach to their curriculum. In partnering with HBCUs around the country, Spotify is addressing the access gap to the audio industry by providing the next generation of audio storytellers with resources and skills needed to kickstart a career in audio. We’re proud of the partnership with Howard University, and of the student-produced podcast that was made during the semester—it exemplifies the power of podcasts as a meaningful way to share stories and experiences that may otherwise go unheard.”

To celebrate the launch of the podcast, Spotify NextGen held a listening party on April 16 on Howard University’s campus. Howard’s 2024 NextGen Scholar, Karys Hylton—a sophomore journalism major—was also notified of her $10,000 Spotify NextGen scholarship live at the event.

‘Paving the Way’ for Spotify’s NextGen Scholarship Recipients

March 27, 2024

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry’s future.

NextGen is Spotify’s ongoing program designed to infuse, activate, and grow podcast and creator culture on college campuses. Through our Creator Equity Fund (CEF), we’ve expanded NextGen to support historically Black colleges and universities (HBCUs) including Spelman College, Howard University, Hampton University, and now North Carolina A&T State University.

This year, the program has funded $50,000 in scholarships to students at North Carolina A&T State University interested in pursuing careers in audio media, including podcasting, storytelling, writing, sound engineering, and music. NextGen programming helps promote new and different voices, stories, and perspectives and provides students with the skills to pursue their dreams.

After a competitive selection process, we are excited to announce this year’s scholarship recipients: Armani Ross, Christén Davis, Chrysta Nichols, Emery Whipple, and Nicole Neal. Learn more about these talented students and their aspirations.

Armani Ross (she/her)

Junior, Mass Media Production Major

 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

The scholarship opportunities pave the way for students to continue to network and learn—not only from professors but also from each other, especially at an HBCU like A&T. This school is filled with so many creative individuals and the learning opportunities help students expand and execute their ideas.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Ava DuVernay and Issa Rae. As a Black woman in film, they’ve both paved the way and have truly been an inspiration. I admire their filmmaking and storytelling of Black lives, whether it’s a documentary like Colin in Black and White or a film like Insecure. I would love to learn how they select shots or aesthetics—and why—to tell a compelling story and make it relatable to the audience.

What’s one thing you hope to achieve personally or professionally as a creator?

I’m still working on finding my “look” when it comes to producing and directing films. With time and learning from my mistakes, I hope that one day when people see a film of mine, they will know that it’s my work because it’s different from others.

What’s your favorite Spotify playlist?

The Legendary Labels playlist series. 

What’s your favorite Spotify podcast?

On Purpose with Jay Shetty.

What’s your favorite Spotify audiobook?

Rich Dad Poor Dad.

Christén Davis (she/her)

Junior, Multimedia Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Opportunities like Spotify’s NextGen program help students in ways that go far beyond what words can measure, bringing passionate individuals from both underrepresented and economically disadvantaged backgrounds into the professional world. It’s a great blessing to have programs which provide resources for education and professional growth. It can often be what makes the difference in whether or not a student is able to graduate from a university.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Issa Rae and AMP (the YouTube creative group) inspire me the most, and I would enjoy collaborating with either of them. But if I had to choose ONE, I would pick Issa Rae, because I see myself in her work. She has created TV shows that make me feel seen and heard, not just as a Black woman, but as an awkward and slightly nerdy one, too. That kind of content is rare to find. Issa is truly an innovator.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to travel to countries where economic crises are prevalent to document those issues and raise awareness through the media. Internationally, populations of people are struggling to survive in their environments due to war, poverty, deadly hunger, and more. After my family and I faced food insecurity during the COVID-19 pandemic, I was motivated to work toward this philanthropic goal.

What’s your favorite Spotify playlist?

I love the playlist Chill Hits! Calm music and chill beats are definitely my kind of vibe.

What’s your favorite Spotify podcast?

Ted Talks Daily is my favorite Spotify podcast. There is something special about being able to strengthen yourself with knowledge by listening to experts.

What’s your favorite Spotify audiobook?

The Duke and I, by Julia Quinn. I love the Bridgerton love stories!

Chrysta Nichols (she/her)

Junior, Multimedia Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As a journalism student deeply immersed in the realms of media and marketing, I see firsthand the transformative power of initiatives like Spotify’s NextGen scholarships for students attending HBCUs. These opportunities are not just about financial assistance; they symbolize a pathway to empowerment and representation within industries where diversity and inclusion are paramount. By offering support to HBCU students, companies like Spotify are not only investing in individual futures but also championing a broader narrative of equity and access. 

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Dearra Taylor, Isimeme Edeko, and Issa Rae are creators of color who embody authenticity and staying true to oneself, which I deeply resonate with. If I could collaborate with any of them, I would choose Isimeme Edeko. As someone who has personally struggled with confidence and representation as a dark-skinned Black woman as a young girl, Isimeme’s journey and the unapologetic celebration of her identity have been instrumental in helping me embrace my voice and create content that reflects my truth.

What’s one thing you hope to achieve personally or professionally as a creator?

One thing I hope to achieve personally and professionally as a creator is to have my content resonate with the masses and leave a lasting impact on individuals through digital media. Through my platform, The Resonate Effect, dedicated to amplifying and uplifting Black voices, I aim to not only entertain but also advocate for causes relevant to underrepresented communities. I aspire to use my voice and platform to bring awareness to important topics and inspire action in combating challenges faced by marginalized groups.

What’s your favorite Spotify playlist?

My favorite Spotify playlist is RapCaviar. Growing up in Atlanta has deeply influenced my passion for media and entertainment. RapCaviar not only features some of my favorite artists but also serves as a cultural hub, reflecting the vibrant energy and creativity of the Atlanta music scene. Whether I’m looking for new music to fuel my creativity or simply something to vibe to, RapCaviar never fails to deliver the perfect soundtrack for any moment. 

What’s your favorite Spotify podcast?

My favorite Spotify podcast is The Mallory Bros Podcast. I’ve been a dedicated listener for years, having followed their YouTube channel for over five years now. The podcast offers a diverse range of perspectives on life, music, relationships, and various topics relevant to the Black community. It serves as a safe space for me to enjoy insightful discussions and engage with different viewpoints.

What’s your favorite Spotify audiobook?

My favorite Spotify audiobook is The Four Agreements by Don Miguel Ruiz. It holds a special place in my heart as it was the first audiobook I ever listened to. Diving into its wisdom and teachings marked the beginning of my journey to self-discovery and personal growth as a woman. It has added profound insights and practical guidance for living a fulfilling and authentic life which I live by.

Emery Whipple (she/her)

Freshman, Public Relations Major (Minor in Public Health)

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As a young African American woman, I can confidently say that colleges and universities house the creative souls and brilliant minds that are vital to the success of our communities. We have the ideas and the brain power needed to change the world for generations to come. However, we are not always granted the opportunities, resources, and financial assistance necessary for our dreams to become our reality. These opportunities build a foundation for young Black students like me and create spaces for us to grow into our prospective career concentration.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

My creator of choice is Tabitha Brown. Tab has been my “standard” for as long as my social impact journey began. She embodies so much grace, love, and positivity through media, which isn’t seen or appreciated as much as it should be. I believe that who she is, and what she stands for, brings so much peace to the world, especially the African American community.  

What’s one thing you hope to achieve personally or professionally as a creator?

I’ve always seen the need for more diversity, equity, and inclusion in communities all around the world. My experiences with domestic and international community service projects and conversations with those who have been affected by the lack of diversity, equity, and inclusion in the medical, technical, and production industries helped me discover that my calling is to seek solutions to break these barriers.

What is your favorite Spotify playlist?

My favorite Spotify playlist is composed of old R&B songs featuring artists like: Aaliyah, 2Pac, Monica, and USHER

What’s your favorite Spotify podcast?

My absolute favorite Spotify podcast is In Totality with Megan Ashley.

What’s your favorite Spotify audiobook?

My favorite Spotify audiobook is The Darkened Light of Faith by Melvin L. Rogers. 

Nicole Neal (she/her)

Sophomore, Mass Media Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

These opportunities can help HBCU students by providing financial help to students in need, and helping students learn more in the industries of music and content creation.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Issa Rae and Aliyah Simoné.

What’s one thing you hope to achieve personally or professionally as a creator?

I want to be able to make content in a consistent manner and still have amazing quality.

What’s your favorite Spotify playlist?

R&B Study.

A Weekend With Spotify, Imani Ellis, and Shan Boodram at CultureCon NYC

October 6, 2023

Imani Ellis spent years looking for a space in New York City to serve as a cultural and networking hub for Black professionals and creatives of color like herself. She attended small-scale events, considering the many ways she would do it differently and better. She recalled a famous quote by President Barack Obama: “We are the ones we’ve been waiting for.” And it hit her. “Maybe I had to be the one to create what I was looking for.”

Cue CultureCon, a leading cultural destination for—and by—diverse creatives and young professionals. Imani’s original idea was a bimonthly gathering of 10 friends and friends of friends in her apartment eating tacos. Over time and with the help of many collaborators, the idea grew into the experience boasting 3,000+ attendees that it is today. “I’m always so in awe that these brave spaces resonate with the larger community,” Imani told For the Record. 

This year, CultureCon New York has expanded into a full weekend conference with a block party and a career fair. As Imani put it, “It’s a year of a lot of firsts”—including a collaboration with Spotify. We are the streaming home for the official CultureCon playlist, and this weekend we will host an interactive “Hear Me Out” audio booth at Activation Alley. We’ll also run CultureCon’s first-ever live Talk That Talk podcast pitch contest cohosted by Lovers & Friends podcast host Shan Boodram.

Ahead of the convention this weekend, For the Record talked to both Imani and Shan about collaborations, communication, and culture.

First up, Imani Ellis. 

What are some notable moments that have come out of past CultureCons? 

One of the biggest collaborations that I’m proud of happens within our team. We are a group of about 25 individuals, and everyone’s a unicorn with a unique perspective. The gumbo that is CultureCon is such a collaborative effort. I think it’s a space where we can disagree on things and wildly agree on other things. And what comes out of that collaboration is culture. And so I like to say that CultureCon is kind of like a love story to our community.  

Another story that I’m proud of is Mark Clennon—an incredible photographer and a dear friend. He was our first-ever portrait photographer and shoots our talent every year. He’s gone on to shoot the cover of TIME magazine and incredible projects like that. CultureCon is growing, his star is growing. It’s really inspiring to be able to grow our community and see it evolve over time. 

Why is it especially important to provide networking opportunities for Black entrepreneurs and creators?

Access and equity is so crucial. We don’t know what we don’t know. I have a background in publicity, but I didn’t know I could be a publicist until I met a publicist. There’s so many resources that we are providing within the ecosystem that we’re creating a CultureCon. For example, students get to attend CultureCon for free and experience many different opportunities before they even leave college and begin their career journey. 

And I think at a bare minimum, we all deserve a space where we can truly be our whole self.  There’s a level of holding your breath as a Black person in America, that is just a part of the experience, whether you’re navigating different corporate roles or just navigating the world. It’s so important to come into a space and know that it was built for you—that we’re not just asking you to fit into a box—there’s a relief that washes over you when a space has been built with you in mind. We want to provide relief. 

How do you stay on top of culture and trends? What podcasts, shows, audiobooks, or publications do you follow? 

I’m a New York Times girl. I come from a publicity background, so I have a lot of diverse streams of content. I also read The Shade Room and watch and listen to NowThis; I love snackable pieces of information. How I Built This is another personal favorite. My group chat keeps me super current and serves as my newsroom. So if I’m missing something, and let’s be honest, my goodness, the cycle never ends, the group chat keeps me on my toes. 

Everyone should watch the first two seasons of The Bear. I cried like a baby. My sister is a chef and I felt it on a molecular level. It’s incredible story writing and fantastic watching. Currently, I’m reading Giovanni’s Room by James Baldwin and I’m about halfway through. I also love We Can Do Hard Things, Glennon Doyle’s podcast, and Oprah’s Super Soul Sunday. When it comes to audiobooks, I’m looking forward to listening to Atomic Habits by James Clear and More Than Enough by Elaine Welteroth.  

Spotify is honored to host the official CultureCon playlist. What do you want to see on that playlist?

I definitely want to see some SZA, Usher, Burna Boy, Fred Hammond, and Kendrick Lamar. I wanna see Ice Spice. A little bit of Cardi B and some Offset. And Outkast. (I’m from Atlanta, so we absolutely need to sprinkle something from the South in there.) We just want to have people really excited, high energy. It’s a celebration after all!

How does Spotify align to the CultureCon mission? What are you most looking forward to in our partnership? 

I love any partnership that incorporates something that I’m already utilizing in my life. So when I think about our partnership with Spotify and I think about how important music is to culture, it feels natural and seamless to amplify Spotify’s platform and amplify how important music is to our culture. Together we’re working on the incredible podcast pitch program. The DMs have been crazy, our audience is so excited. It’s such a testament to Spotify’s dedication to creatives and creators to do this contest and I’m really excited to see what comes out of it! 

Talk That Talk 

This year at CultureCon, we’re curating homegrown experiences to discover the next wave of audio creators and amplify the voices of those already in the game. The Talk That Talk podcast pitch winner will be awarded with the production of one pilot episode at our Brooklyn, New York, podcast studio. Announcing the winner from the CultureCon stage will be Lovers & Friends podcast host Shan Boodram. We caught up with Shan for more.  

You’ve been an intimacy expert for over a decade. What prompted you to share your knowledge on the Lovers & Friends podcast?

The honest answer is a lot of pressure from my management, combined with a really good deal and opportunity. That’s why I’m excited for the pitch contest at CultureCon. Sometimes you need that push. Back in 2021, I just felt like the space was so oversaturated. I was feeling really intimidated by it. It felt like adding my voice was going to be daunting, and I didn’t know if there was going to be space for me. So I kept pushing it off.

But then I had a great opportunity with More Sauce, a subdivision of Stitcher, which came out of the Black Lives Matter 2020 movement, to amplify Black voices. And it was one of the best decisions I’ve ever made. 

Since entering the sex and intimacy space, have you noticed any shifts in conversation and who’s leading it? 

Oh, my god, it’s really changed. And if you need a time when it got a battery pack—it was the pandemic. It really exploded. It’s fascinating—there was Sue Johnson in the U.K. and Dr. Ruth in America, but especially for women who are Black, women of color, there were no women who were Black, no women of color, no women like me when I first began. And that is not the case today. There’s so many incredible people who have taken up this space and who are educating and sharing information, whether it be from an expert perspective or from a personal one. 

And now I just want more more more. As somebody who is mixed with Black, I want women who are unambiguously Black to be in this space. This is an area where it’s so personal. What makes it powerful is hearing from people who look like us, from people you can identify with, and in space that’s already so intimate, so vulnerable, it’s even more important to have that comfortability of identity. So more women of color, more Black women, more Black trans women, more Black queer women. I want people to say, “Now that I know I can do this, I can have this as a career, and take up space, and share my voice.” 

You’re helping announce the winner for the podcast pitch contest. What are a few tips aspiring podcasters should keep in mind?

When you’re trying to pitch something or create something, there’s a natural tendency to look at the market and see what’s missing and ask, “How can I fill that gap?” And that works, if your main goal is to build an audience and get really big really fast. But podcasting is a marathon, not a sprint. You’re gonna be doing this every single week for an hour and using all your friends and relationships. Come back to me at episode 100. 

So rather than trying to find the thing that you think is an untapped market, look into your group chats and pick the thing that you just naturally talk about every single day. Go through your feeds and see what’s on your trending pages. Whatever it is, just be very authentic with the thing that you’re actually interested in that you care about that you talk about for free. 

I also have a consulting board for my podcast, people I pay to give me feedback and another perspective about telling interesting stories and telling them respectfully. I ask them what they’re listening to, what’s on their trending pages. It’s important to be a consumer, but I also believe that when taking on the responsibility of a podcaster, you have to serve the interests of the community. So I stay in touch with some members of my community directly to hear about what they care about, to get feedback on my own work, to get that consulting before I record. 

What are you hoping to bring to CultureCon this year? 

I hope to bring inspiration and reality. I want to inspire people to put their voice out there, especially given my story. I want to inspire people to get over their fear and get into podcasting. It can be one of the most enriching and meaningful parts of your business. There’s something really special about carving out a space every single week where you devote yourself to something that you love. 

Catch the official CultureCon NYC 2023 playlist, only on Spotify.

Spotify Invests in the Future of Ghana’s Rising Creators

March 28, 2023

Sandy, Phiona, and Joe at Vibrate Space

Ghanaian creators are having a moment on Spotify. For every stream in Ghana of a local artist, there are six more streams in markets around the world. Examples include singer, rapper, and Spotify RADAR artist Black Sherif, whose hip-hop and reggae blends are finding new listeners in Nigeria and the U.K.; and Atlanta-based singer-songwriter-engineeer-producer and EQUAL artist Amaarae, who has recently seen her music soar to new heights in Chile, India, and Mexico. 

EQUAL artists Moliy and Gyakie and Fresh Finds artist Kofee Bean, among countless others, are seeing listeners in markets like the U.S., Germany, the Netherlands, Canada, and France. And there’s even more on the podcast side, as Sincerely Accra, a Ghanaian podcast, was named one of 13 African podcasts to receive a share of Spotify’s $100,000 African podcast investment last year.

This week, we increased our ongoing commitment to artists and creators across Africa through a donation to Vibrate Space from our Creator Equity Fund. Vibrate Space, operated by Surf Ghana in Accra, is a community recording studio and music business program that offers education and mentorship for young Ghanaian artists so they can create, connect, and collaborate. Over the past six months, Vibrate has registered more than 200 studio bookings and hosted many more creators for events and classes.  

We first partnered with Vibrate in September 2022 with a donation that assisted in the launch of the studio. Now, to help Vibrate achieve its robust plans to further support the creative economy in Ghana, we’re making an additional donation from the fund.

At an event at Surf Ghana, Spotify’s Global Head of Artist and Audience Partnerships, Joe Hadley, shared the news. “Spotify is proud to continue our efforts to support and uplift creatives with our Creator Equity Fund. I’m excited to share that from that fund, we’re announcing a donation to the Vibrate Space in Accra, Ghana,” he said to a room full of African artists as well as the Vibrate team. “They have been incredible partners to us, continually pouring into the local community and creating a space where artists can come together to grow creatively. We’re looking forward to hearing the music, stories, and success that will come out of Vibrate.”

Spotify Debuts New Programs for Aspiring Audio Innovators at NextGen Creator Day at Spelman College

March 21, 2023

ATLANTA, GEORGIA - MARCH 20: (L-R) Denzel Dion, co-host of 'We Said What We Said', Spotify, host Wunmi Bello, and Rickey Thompson, co-host of 'We Said What We Said', Spotify, speak onstage during Spotify NextGen Creator Day at Spelman College on March 20, 2023 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Spotify)

Burgeoning creators on college campuses across the U.S. are already harnessing their creativity for great ideas for the future of audio. At Spotify, we know that once they get the tools they need to amplify their voices, they’ll be able to bring their stories to the world.

Enter NextGen, a program from Spotify for Podcasters designed to activate and grow podcast culture on college campuses, and make a career in podcasting more accessible for the next generation of Black content creators and storytellers. NextGen is funded by Spotify’s Creator Equity Fund, which powers our commitment to showcasing and uplifting creators from communities that have been historically underrepresented in the audio industry. 

We currently offer NextGen programming at New York University, the University of Southern California, and the University of Pennsylvania. We announced last fall that we’d be expanding the program to historically Black colleges and university (HBCU) campuses across the U.S., starting with Spelman College in Atlanta, Georgia.

Yesterday, during our first-ever NextGen Creator Day at Spelman, we announced three ways we’re broadening our partnership and further supporting students aspiring to work in the audio industry.