Tag: HBCU

Meet the 10 Hampton University Students Receiving Spotify NextGen’s Scholarship

May 2, 2024

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry’s future.

NextGen is Spotify’s ongoing program designed to infuse, activate, and grow podcast and creator culture on college campuses. Through our Creator Equity Fund (CEF), we’ve expanded NextGen to support historically Black colleges and universities (HBCUs), including Spelman College, Howard University, North Carolina A&T State University, and Hampton University. 

This year, the program has funded $60,000 in scholarships to Hampton University’s Scripps Howard School of Journalism and Communications. Each student will be awarded $6,000 toward the 2023-24 academic school year.

After a competitive selection process, we are excited to announce this year’s 10 scholarship recipients: Ayan Ar-Raheem Harris, Bella May, Caitlyn Fitzpatrick, HoneyRose Smith, Isaac Harris, Nyla Adams, Riana Ward, Samiyah Hall, Sophia Guerra, and Trinity Polk. 

Learn more about these talented students and their aspirations.

Ayan Ar-Raheem Harris (she/her)

Junior, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

By offering scholarships and mentorship opportunities, Spotify’s NextGen initiative alleviates the financial burden on HBCU students and empowers us to pursue our academic and career goals.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Issa Rae and Ryan Coogler are two phenomenal talents. From Insecure to Black Panther, Rae and Coogler have changed the impact of Black film and television within the last decade. If I could work with them, I would tell more stories about young adults in college, especially at HBCUs.

What’s one thing you hope to achieve personally or professionally as a creator?

I want to create a platform for young Black women in film to collaborate and network. I hope to inspire more Black girls to engage in the visual arts.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite playlist on Spotify is Quinta Brunson’s Taste—it’s the perfect blend of R&B, jazz, hip-hop, and neo-soul. My favorite podcast is NPR’s Code Switch. Each episode I gain insights into my culture, both in America and abroad.

Bella May (she/her)

Junior, Journalism 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As an HBCU student, it is important to recognize that this world has not always stood for equality, and resources and tools have not been equally distributed. Thus, scholarships and learning opportunities like Spotify’s NextGen support Black students. Those students—like myself—can achieve their dreams thanks to it. Simply put, we are paving the way for our careers.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

The authenticity and family-oriented dynamic of Jeannette Reyes inspires me. Jeannette is a former FOX 5 DC anchor whose Dominican and Black cultures bleed into her work. It is also evident that she is a mother, a wife, and a daughter. It would be a dream to work with Jeannette since she embodies everything I strive to be: a bilingual and authentic journalist who puts family first.

What’s one thing you hope to achieve personally or professionally as a creator?

As a creator, I strive to bridge the gap between communities and facilitate these important conversations. It is not a black or white world; there is so much gray in between. The goal is to impact and influence the younger generation in every community. I will start as a journalist and end as a news anchor.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist would have to be one I created called Baddie. There are a lot of songs on the playlist that lift me up when I’m down and make me feel empowered.

Caitlyn Fitzpatrick (she/her)

Sophomore, Journalism 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Learning opportunities and scholarships can help HBCU students because they influence students to follow their dreams without having to worry about how they will have to pay for them. Giving students these resources also helps them take over for the next generation!

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Jayla Henry, Monet McMichael, and Keith Lee. Henry because I always watch her videos and keep up with her lifestyle, both of us are from the Midwest, and I love how she spends quality time with her family. I chose McMichael because she is my favorite person to see vlog her day, and I love how she expresses herself with her beauty and grace. Lastly, I chose Lee because he is a man of his word and he always inspires and helps the community, which I also strive to do.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to have my own sports agency one day and to continue with my podcast, The Blackfluence Podcast, in the future.

What’s your favorite Spotify playlist, podcast, or audiobook?

That would have to be my podcast, The Blackfluence Podcast.

HoneyRose Smith (she/her)

Freshman, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Scholarships and learning opportunities allow us to receive valuable information and financial aid, decreasing the burden of paying for school. This, in turn, allows us to flourish as students.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Some creators of color who inspire me are @justinescameraroll_ and @jaidabunni on Instagram. If I could collaborate with either of them, I would work with Jaida because she is around my age, and I love her bold fashion sense.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to garner the ability to be shamelessly myself. I have so many ideas that I often hesitate to pursue because I am so focused on the opinion of the world around me.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is Boo Thang <3, my favorite podcast is She Speaks w/ Gabby, and my favorite audiobook is Pride and Prejudice by Jane Austen and Wendy Ellison Mullen.

Isaac Harris (he/him)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They help HBCU students in every aspect. Financially, of course, but most importantly by presenting HBCU students with opportunities to express their creative talents and to inspire young Black creatives across the board.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

DJ Envy, Joe Budden, and Lil Yachty. These Black men have personally inspired me from their drive to being unapologetically themselves both on- and off-screen.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to help others see their own beauty and potential through my lens, and through my words. I hope to continue capturing candid moments and raw emotions to help viewers stay in that moment, feel the atmosphere, and walk away with a slightly better outlook.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlists are 70s Soul Classics and RapCaviar, my favorite podcast is A Safe Place by Lil Yachty, and my favorite audiobook is Rich Dad Poor Dad by Robert T. Kiyosaki.

Nyla Adams (she/her)

Freshman, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They give HBCU students the resources to elevate themselves and the spaces around them. Specifically, Spotify’s NextGen scholarship helps students become aware of new opportunities while also receiving financial aid support towards their college education.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Toni Bravo, Kyra Nikole, and Les. These women inspire me because they are so beautifully themselves, regardless of the internet’s opinions. If I could collaborate with any of these creators it would be Les, because listening to her podcast feels like I am gaining knowledge from a big sister.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to achieve the strength to be able to put myself out there online without caring about the opinions of the internet.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite podcast is Balanced Black Girl by Les.

Riana Ward (she/her)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Scholarships and opportunities of this magnitude can help shed light on the diversity of young Black creators. The access to unique learning experiences for HBCU students helps empower us to pursue our academic and career goals with greater ease and confidence.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Tyler, The Creator, Nyla Symone, and Quenlin Blackwell. I would love to collaborate with Nyla due to her authenticity and the appreciation she has for Black music and our culture.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to create a place of community within my following, especially among people who share my passions and interests.

What’s your favorite Spotify playlist, podcast, or audiobook?

I love my daylist and the We Said What We Said podcast with Rickey Thompson and Denzel Dion.

Samiyah Hall (she/her)

Senior, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Representation and opportunities are crucial in showing HBCU students that they too can thrive in corporate music spaces. It’s important for everyone to see diverse voices and backgrounds represented at all levels. It not only encourages students but also enriches the industry with a broader range of perspectives and talent.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

I would love to collaborate with Pharrell Williams, Tyler, The Creator, and Childish Gambino. I believe all of them have contributed so much, not only to music but also film and fashion. Their styles are so unique and they continue to outdo their previous projects!

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to inspire others through my journey. For me, being a creator holds little meaning if I’m not also encouraging people to embrace their authentic selves.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is Feelin’ Myself.

Sophia Guerra (she/her)

Sophomore, Strategic Communications

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

They allow students to focus more on their studies because they are less worried about the financial cost of their education. This scholarship excels the HBCU experience by providing opportunities to students that will allow them to grow thanks to access to resources, networking, and professional development, all of which provides them with an enhanced educational experience and preparation for their careers.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

Pat McGrath. McGrath is a globally renowned makeup artist who uses her skills to inspire the beauty industry. Through her makeup line, McGrath creates new looks that foster innovation, artistry, and inclusion. I believe that I can capture her work and tell her story through a visual process.

What’s one thing you hope to achieve personally or professionally as a creator?

As a creator, my goal is to inspire people to reach their full potential no matter the circumstances. Though everyone grows up differently and faces different obstacles, persistence is key. I hope that by using my skills, others can see how far I have come and be encouraged to continue their own growth.

What’s your favorite Spotify playlist, podcast, or audiobook?

My favorite Spotify playlist is RNB X, my favorite podcast is The Receipts Podcast, and my favorite audiobook is Before I Let Go by Kennedy Ryan.

Trinity Polk (she/her)

Sophomore, Journalism

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

In our communities, people often struggle to break out of generational curses, go to college, pay for college, and afford the dreams they want to achieve. Initiatives and programs like these are essential because they close the gaps built against us, allow students to make a difference, fund our goals, and provide access to invaluable resources, mentorship, and industry connections. NextGen is a light that helps HBCU students unlock their full potential.

Who are some creators of color who inspire you, and if you could collaborate with any of them, whom would you choose and why?

I am constantly inspired by creators of color like Marsai Martin, Coco Jones, and Keke Palmer. While they are known for acting, music, and entertainment, I love the trailblazing spirit they all possess. I admire the change they made as women of color and, on top of that, their being so young while doing it. I would love to collaborate with these creators to continue spreading positivity, empowerment, and awareness.

What’s one thing you hope to achieve personally or professionally as a creator?

I aim to use my voice, career, and platform to motivate, help, and inspire everyone, while simultaneously being a journalist who challenges the media’s negative portrayal of communities. My goal is to spark conversations on essential topics, break down stereotypes, and leave a lasting impact locally and globally. In addition, I want to produce content that radiates positivity and motivation to encourage people to reach their full potential.

What’s your favorite Spotify playlist, podcast, or audiobook?

The Self Love Fix is one of my favorites. This podcast has helped me on my journey of personal growth, teaching me about self-love, self-worth, and how to grow mentally, physically, and emotionally.

NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course

April 17, 2024

At Spotify, we want to equip student creators with the tools and resources needed to harness their creativity and shape the future of audio. Our NextGen program, which is sponsored by the Creator Equity Fund (CEF), is designed to infuse, activate, and grow podcast culture on college campuses across the country. 

Spotify NextGen recently partnered with Howard University and Pulitzer Prize-winning author Nikole Hannah-Jones, Knight Chair in Race and Journalism, to create a special podcasting course. The result is 1619: The College Edition, a dynamic, three-episode series produced entirely by the class. In the podcast, the students apply their unique lens to what they learned from studying Professor Hannah-Jones’ book, The 1619 Project: A New Origin Story, and make compelling connections to the ways that slavery still impacts lives today.

Kristin Jarrett, Lead, Equity Diversity & Impact at Spotify, said, “The NextGen program brings podcast culture directly to college campuses and encourages educators to take an audio-first approach to their curriculum. In partnering with HBCUs around the country, Spotify is addressing the access gap to the audio industry by providing the next generation of audio storytellers with resources and skills needed to kickstart a career in audio. We’re proud of the partnership with Howard University, and of the student-produced podcast that was made during the semester—it exemplifies the power of podcasts as a meaningful way to share stories and experiences that may otherwise go unheard.”

To celebrate the launch of the podcast, Spotify NextGen held a listening party on April 16 on Howard University’s campus. Howard’s 2024 NextGen Scholar, Karys Hylton—a sophomore journalism major—was also notified of her $10,000 Spotify NextGen scholarship live at the event.

‘Paving the Way’ for Spotify’s NextGen Scholarship Recipients

March 27, 2024

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry’s future.

NextGen is Spotify’s ongoing program designed to infuse, activate, and grow podcast and creator culture on college campuses. Through our Creator Equity Fund (CEF), we’ve expanded NextGen to support historically Black colleges and universities (HBCUs) including Spelman College, Howard University, Hampton University, and now North Carolina A&T State University.

This year, the program has funded $50,000 in scholarships to students at North Carolina A&T State University interested in pursuing careers in audio media, including podcasting, storytelling, writing, sound engineering, and music. NextGen programming helps promote new and different voices, stories, and perspectives and provides students with the skills to pursue their dreams.

After a competitive selection process, we are excited to announce this year’s scholarship recipients: Armani Ross, Christén Davis, Chrysta Nichols, Emery Whipple, and Nicole Neal. Learn more about these talented students and their aspirations.

Armani Ross (she/her)

Junior, Mass Media Production Major

 

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

The scholarship opportunities pave the way for students to continue to network and learn—not only from professors but also from each other, especially at an HBCU like A&T. This school is filled with so many creative individuals and the learning opportunities help students expand and execute their ideas.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Ava DuVernay and Issa Rae. As a Black woman in film, they’ve both paved the way and have truly been an inspiration. I admire their filmmaking and storytelling of Black lives, whether it’s a documentary like Colin in Black and White or a film like Insecure. I would love to learn how they select shots or aesthetics—and why—to tell a compelling story and make it relatable to the audience.

What’s one thing you hope to achieve personally or professionally as a creator?

I’m still working on finding my “look” when it comes to producing and directing films. With time and learning from my mistakes, I hope that one day when people see a film of mine, they will know that it’s my work because it’s different from others.

What’s your favorite Spotify playlist?

The Legendary Labels playlist series. 

What’s your favorite Spotify podcast?

On Purpose with Jay Shetty.

What’s your favorite Spotify audiobook?

Rich Dad Poor Dad.

Christén Davis (she/her)

Junior, Multimedia Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

Opportunities like Spotify’s NextGen program help students in ways that go far beyond what words can measure, bringing passionate individuals from both underrepresented and economically disadvantaged backgrounds into the professional world. It’s a great blessing to have programs which provide resources for education and professional growth. It can often be what makes the difference in whether or not a student is able to graduate from a university.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Issa Rae and AMP (the YouTube creative group) inspire me the most, and I would enjoy collaborating with either of them. But if I had to choose ONE, I would pick Issa Rae, because I see myself in her work. She has created TV shows that make me feel seen and heard, not just as a Black woman, but as an awkward and slightly nerdy one, too. That kind of content is rare to find. Issa is truly an innovator.

What’s one thing you hope to achieve personally or professionally as a creator?

I hope to travel to countries where economic crises are prevalent to document those issues and raise awareness through the media. Internationally, populations of people are struggling to survive in their environments due to war, poverty, deadly hunger, and more. After my family and I faced food insecurity during the COVID-19 pandemic, I was motivated to work toward this philanthropic goal.

What’s your favorite Spotify playlist?

I love the playlist Chill Hits! Calm music and chill beats are definitely my kind of vibe.

What’s your favorite Spotify podcast?

Ted Talks Daily is my favorite Spotify podcast. There is something special about being able to strengthen yourself with knowledge by listening to experts.

What’s your favorite Spotify audiobook?

The Duke and I, by Julia Quinn. I love the Bridgerton love stories!

Chrysta Nichols (she/her)

Junior, Multimedia Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As a journalism student deeply immersed in the realms of media and marketing, I see firsthand the transformative power of initiatives like Spotify’s NextGen scholarships for students attending HBCUs. These opportunities are not just about financial assistance; they symbolize a pathway to empowerment and representation within industries where diversity and inclusion are paramount. By offering support to HBCU students, companies like Spotify are not only investing in individual futures but also championing a broader narrative of equity and access. 

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Dearra Taylor, Isimeme Edeko, and Issa Rae are creators of color who embody authenticity and staying true to oneself, which I deeply resonate with. If I could collaborate with any of them, I would choose Isimeme Edeko. As someone who has personally struggled with confidence and representation as a dark-skinned Black woman as a young girl, Isimeme’s journey and the unapologetic celebration of her identity have been instrumental in helping me embrace my voice and create content that reflects my truth.

What’s one thing you hope to achieve personally or professionally as a creator?

One thing I hope to achieve personally and professionally as a creator is to have my content resonate with the masses and leave a lasting impact on individuals through digital media. Through my platform, The Resonate Effect, dedicated to amplifying and uplifting Black voices, I aim to not only entertain but also advocate for causes relevant to underrepresented communities. I aspire to use my voice and platform to bring awareness to important topics and inspire action in combating challenges faced by marginalized groups.

What’s your favorite Spotify playlist?

My favorite Spotify playlist is RapCaviar. Growing up in Atlanta has deeply influenced my passion for media and entertainment. RapCaviar not only features some of my favorite artists but also serves as a cultural hub, reflecting the vibrant energy and creativity of the Atlanta music scene. Whether I’m looking for new music to fuel my creativity or simply something to vibe to, RapCaviar never fails to deliver the perfect soundtrack for any moment. 

What’s your favorite Spotify podcast?

My favorite Spotify podcast is The Mallory Bros Podcast. I’ve been a dedicated listener for years, having followed their YouTube channel for over five years now. The podcast offers a diverse range of perspectives on life, music, relationships, and various topics relevant to the Black community. It serves as a safe space for me to enjoy insightful discussions and engage with different viewpoints.

What’s your favorite Spotify audiobook?

My favorite Spotify audiobook is The Four Agreements by Don Miguel Ruiz. It holds a special place in my heart as it was the first audiobook I ever listened to. Diving into its wisdom and teachings marked the beginning of my journey to self-discovery and personal growth as a woman. It has added profound insights and practical guidance for living a fulfilling and authentic life which I live by.

Emery Whipple (she/her)

Freshman, Public Relations Major (Minor in Public Health)

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

As a young African American woman, I can confidently say that colleges and universities house the creative souls and brilliant minds that are vital to the success of our communities. We have the ideas and the brain power needed to change the world for generations to come. However, we are not always granted the opportunities, resources, and financial assistance necessary for our dreams to become our reality. These opportunities build a foundation for young Black students like me and create spaces for us to grow into our prospective career concentration.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

My creator of choice is Tabitha Brown. Tab has been my “standard” for as long as my social impact journey began. She embodies so much grace, love, and positivity through media, which isn’t seen or appreciated as much as it should be. I believe that who she is, and what she stands for, brings so much peace to the world, especially the African American community.  

What’s one thing you hope to achieve personally or professionally as a creator?

I’ve always seen the need for more diversity, equity, and inclusion in communities all around the world. My experiences with domestic and international community service projects and conversations with those who have been affected by the lack of diversity, equity, and inclusion in the medical, technical, and production industries helped me discover that my calling is to seek solutions to break these barriers.

What is your favorite Spotify playlist?

My favorite Spotify playlist is composed of old R&B songs featuring artists like: Aaliyah, 2Pac, Monica, and USHER

What’s your favorite Spotify podcast?

My absolute favorite Spotify podcast is In Totality with Megan Ashley.

What’s your favorite Spotify audiobook?

My favorite Spotify audiobook is The Darkened Light of Faith by Melvin L. Rogers. 

Nicole Neal (she/her)

Sophomore, Mass Media Journalism Major

How can scholarships and learning opportunities like Spotify’s NextGen help HBCU students?

These opportunities can help HBCU students by providing financial help to students in need, and helping students learn more in the industries of music and content creation.

Who are some creators of color who inspire you, and if you could collaborate with any of them, who would you choose and why?

Issa Rae and Aliyah Simoné.

What’s one thing you hope to achieve personally or professionally as a creator?

I want to be able to make content in a consistent manner and still have amazing quality.

What’s your favorite Spotify playlist?

R&B Study.

4 Ways Spotify Is Expanding Our NextGen Audio Program This Fall

November 28, 2023

At Spotify, we empower and amplify the voices of underrepresented creators by carving out spaces for new stories and perspectives to be shared and heard. NextGen, funded by Spotify’s Creator Equity Fund, is our ongoing program designed to infuse, activate, and grow podcast culture on college campuses. It supplies students across the U.S. with the audio skills they need to pursue their dreams. 

Since partnering with our first HBCU—Spelman College in Atlanta—and announcing an audio-first NextGen curriculum and weeklong Spotify Labs Creator Program at our first NextGen Creator Day at Spelman, we’ve been working diligently alongside our partners to empower and support the next generation of Black audio creators. 

But there’s still more to do. And we’re excited to highlight a few upcoming initiatives.

Renovating Spelman’s Podcast Studio 

Spotify Studios refurbished and modernized Spelman College’s existing on-campus podcast studio, fully outfitting the space with state-of-the-art podcasting and video recording equipment and personalized design touches. We also provided portable audio equipment for students and faculty to utilize in the field. The newly renovated studio and mobile equipment will serve as focal points for hosting guest speakers and collaborative projects. We’re excited for students to use the space to create a variety of content, following in the footsteps of their original podcast, Emmett Till: The Cultural Afterlife of an American Boy.

Unveiling Our New NextGen x HBCU Partner Schools: Hampton University and North Carolina A&T State University 

The Spotify Creator Equity Fund has committed over $100K in scholarship funding for students at both Hampton University’s Scripps Howard School of Journalism And Communications and North Carolina A&T State University’s ACEJMC-accredited Department of Journalism and Mass Communication. 

To kick things off at Hampton, we partnered with the Scripps Howard School of Journalism and Communications to bring Spotify’s Opening Act Roadshow to campus for a one-day internship informational session. This event offered Hampton students exposure to Spotify thought leaders—Kristin Jarrett, Lead, Equity & Impact and Creator Equity; LaShanti Jenkins, Global Head of Early Career Pipeline Team; and Briana Younger, Editorial Lead, Hip Hop—as well as skill-building workshops and networking opportunities. Students also saw firsthand what a career path in the tech and audio industries would look like, and they participated in a live playlist challenge. In the spring, we’ll also be selecting scholarship winners from the school, donating audio equipment to the campus, and working closely with faculty to support students in their content creation. 

Stay tuned for more on our NextGen Audio initiatives at both schools throughout the 2023-2024 academic calendar year!

Collaborating with Howard University and Nikole Hannah-Jones

We recently partnered with professor and Pulitzer prize-winning New York Times journalist Nikole Hannah-Jones to bring a podcast narrative course based on the 1619 Project to Howard University during the 2023 fall semester. As students worked with Hannah-Jones to transform their narrative essays into a podcast that will be available on our platform, Spotify experts taught them about audio production. We also donated audio and recording equipment for students to use to create a three-episode podcast series that explores Black culture and influence and the legacies of slavery in America. We will be hosting a listening party for students in January 2024. 

Continuing our work with USC Annenberg

This year, NextGen’s collaboration with the University of Southern California’s Annenberg School for Communication and Journalism, including the USC Charlotta Bass Journalism & Justice Lab, will focus efforts toward open dialogue and career development for aspiring podcast creators from marginalized backgrounds. Throughout the fall, we’ve been providing USC students the opportunity to hear from top audio creator Edwin Covarrubias of Scary Stories, Wondery podcast producer and LA Times writer Dave Schilling, and author and What A Day host Tre’vell Anderson. We’ve also provided students access to Spotify executives—Creator Partner Manager Amber Watkins; Production Operations Lead Michelle Kitchen; Senior Program Ops Manager Nichole Henderson; and Community Development Lead Christabel Nsiah-Buadi. 

On Thursday, November 9, we welcomed 30 USC Annenberg students with a passion for audio storytelling to a Careers in Podcasting day at Spotify’s Los Angeles office to learn more about what a career path in audio looks like in 2023 and beyond.

Five Spelman College NextGen Scholarship Recipients Are Rising to the Top

August 8, 2023

At Spotify, we are empowering and amplifying the voices of underrepresented creators. To do that, we must carve out spaces for new stories and perspectives to be shared and heard. So we created NextGen, our ongoing program designed to infuse, activate, and grow podcast culture on college campuses. Funded by Spotify’s Creator Equity Fund, this initiative exists to provide students across the U.S. with the skills needed to pursue their dreams.

After initially partnering with the University of Southern California, University of Pennsylvania, and New York University, we’ve expanded our outreach to historically Black college and university (HBCU) campuses. Spelman College in Atlanta is the first HBCU to offer NextGen programming, and as part of that effort, we have provided support for student-led original audio content, hosted special events and training programs, and will soon introduce an on campus podcast recording space.

Earlier this year, we hosted our first NextGen Creator Day at Spelman, where we announced a new audio-first NextGen curriculum, a weeklong Spotify Labs Creator Program, and the Spotify NextGen Scholarship.

The NextGen Scholarship provides multiyear scholarships to five first-year Spelman students interested in pursuing a career in audio media, including podcasting, storytelling, writing, sound engineering, and music. Students must be enrolled full-time and have a minimum GPA of 3.0. To get to know the applicants better, they also had to answer the question, “What story would you love to tell through media?”

After a competitive submission process, we are excited to announce the recipients of the scholarship program: Rokiyah Darbo, Taylor Mills, Ashley Rawls, Bailey Johnson, and Tellisa Massey. Each recipient will receive a $10,000 scholarship during their sophomore, junior, and senior years, and they will also have the option to be Spotify ambassadors. Get to know these talented students and their dreams.

Rokiyah Darbo (she/her)
Major: Biology

How can scholarships and learning opportunities like NextGen help HBCU students?

Black students are already at a disadvantage in this society simply for being Black. Scholarships like NextGen allow Black students to be involved in conversations that can help them build a future and provide financial support to their families.

Who are some creators of color who inspire you and whom you’d want to collaborate with? 

My top three creators are Elsa Majimbo, Anayka She, and Monet McMichael. It would truly be an honor if I ever got the chance to even be in the same room as these beautiful, hilarious, and successful women of color. I began watching all three of them during quarantine, and the reason why I love their content so much is because they are constantly keeping it real with us. They are hilarious, but at the end of the day, they also give really great big sister advice.

What’s one thing you hope to achieve personally or professionally as a creator?

Confidence.

Taylor Mills (she/her)
Major: Theatre and Performance

How can scholarships and learning opportunities like NextGen help HBCU students?

Scholarships and learning opportunities from NextGen have endless possibilities. As a Spelman student, I am very grateful to NextGen because they have helped me financially and shown that they believe in my craft, creating spaces for HBCU students like me to thrive and learn about the business behind our future career goals.

Who are some creators of color who inspire you and whom you’d want to collaborate with? 

Some creators of color that inspire me are @ik.truth, Fydéle, and Janay Trench-Lesley because of their raw talent and content consistency! If I could collaborate with a content creator, it would be Vena E. because she’s unapologetically herself and inspires others to do the same!  

What’s one thing you hope to achieve personally or professionally as a creator?

As a content creator, I’ll continue to motivate people with my comedic twist! I plan to use Spotify NextGen’s resources, improve my craft, and continue to succeed as an HBCU student! 

Ashley Rawls (she/they)
Major: Music

How can scholarships and learning opportunities like NextGen help HBCU students?

Scholarships like NextGen can help HBCU students by providing financial support for those who may be institutionally disadvantaged. It is no secret that HBCUs are often underfunded, which in turn limits scholarship opportunities for students. Scholarships like NextGen help alleviate these challenges. It also allows more Black creatives to be involved in industries that lack diversity and Black representation. By giving HBCU students incredible opportunities like this, it fosters a space where Black people can be appreciated and continues to challenge the norms while maintaining culture. 

Who are some creators of color who inspire you and whom you’d want to collaborate with? 

Definitely Ravyn Lenae. I have been in love with her neo-soul beats and classically trained voice. Her debut album, HYPNOS, was absolutely enchanting, and having the opportunity to see her in concert was one of the highlights of this year for me. Her EP Crush was created in collaboration with one of my other favorite artists, Steve Lacy, and it was the album that made me fall in love with her music. I absolutely adore Steve Lacy and all of the projects that he has produced, so having the two of them on one album was heaven to my ears. I would absolutely love to collaborate with Ravyn and Steve because I feel like they have been the main inspiration for my own music and are really paving the way for modern-day neo-soul. 

What’s one thing you hope to achieve personally or professionally as a creator?

As a musician, I would love to be able to create my own personal sound and share my music with the world. I have always been infatuated with music and believe that my voice, and those of other phenomenal artists, deserves to be heard and recognized. We are the future of music and it is constantly evolving.  

Bailey Johnson (she/her)
Major: Double major in Theater & Performance, and English

How can scholarships and learning opportunities like NextGen help HBCU students?

For HBCU students, scholarships and learning opportunities such as NextGen help remove the boundaries and confinements of a student’s future. For example: Debt or fear of failure or lack of access to education can hold a person back from their future. Behind the locked door is a future that is limitless and inspired. Unfortunately, many people cannot or will not open their doors out of fear and having less fortune. However, I think of these scholarships and learning opportunities as a key that unlocks the door. I am very grateful to Spotify NextGen because they are helping me to pursue a future without limits.

Who are some creators of color who inspire you and whom you’d want to collaborate with? 

I have always been enamored by Meghan Markle and everything that she represents. I love that she started off as an actress who had no desire for the spotlight or the nobility, but she loved becoming a character and telling a story. I admire how she has elegantly accepted that the limelight is now a part of her own story, and instead of trying to hide from the spotlight, she is writing her own narrative. With Archetypes, Meghan tells her story her way and shines the spotlight on the female narrative. Through her podcast, she reminds me that all female stories matter! Meghan is a massive inspiration to me. I applaud her because even when the media tries to tear her down, she always finds a way to build women’s stories up. 

What’s one thing you hope to achieve personally or professionally as a creator?

Professionally, I dream of one day going to my favorite place (the movie theater) and sitting in the middle row, middle seat, with popcorn and an ICEE in hand, and looking up and seeing my face on the screen. I hope to one day see every pore and every blemish I have ever had on a giant theater screen. Personally, I hope that in that theater, I will have a feeling of satisfaction that tells my brain, “Wow. You did it, and I am so proud of you!” And then, after that, I hope to win an Oscar for Best Actress. 

Tellisa Massey (they/them)
Major: Documentary Filmmaking

How can scholarships and learning opportunities like NextGen help HBCU students?

I believe that scholarships provide students with a sense of security so that they don’t have to worry about the financial aspect of going to school. The learning opportunities give students a chance to have a deeper look into certain things they want to pursue and much more. 

Who are some creators of color who inspire you and whom you’d want to collaborate with? 

I have been inspired by many creatives, like Barry Jenkins, Ava DuVernay, and Issa Rae. If I could collaborate with one of them, I would choose Ava DuVernay because she has been able to create meaningful bodies of work while also opening the doors for other creatives. 

What’s one thing you hope to achieve personally or professionally as a creator?

I want to become my best self. People have always said, “You never stop growing.” Although I agree, I also believe that there’s something special when someone is more confident than they were yesterday, feel a little bit happier, or become braver. It’s not a complete 180-degree turn, but it is the process of taking those needed baby steps. So I want to experience that for myself; I want that change, and I want to use my creativity to guide that change.

Spotify Debuts New Programs for Aspiring Audio Innovators at NextGen Creator Day at Spelman College

March 21, 2023

ATLANTA, GEORGIA - MARCH 20: (L-R) Denzel Dion, co-host of 'We Said What We Said', Spotify, host Wunmi Bello, and Rickey Thompson, co-host of 'We Said What We Said', Spotify, speak onstage during Spotify NextGen Creator Day at Spelman College on March 20, 2023 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Spotify)

Burgeoning creators on college campuses across the U.S. are already harnessing their creativity for great ideas for the future of audio. At Spotify, we know that once they get the tools they need to amplify their voices, they’ll be able to bring their stories to the world.

Enter NextGen, a program from Spotify for Podcasters designed to activate and grow podcast culture on college campuses, and make a career in podcasting more accessible for the next generation of Black content creators and storytellers. NextGen is funded by Spotify’s Creator Equity Fund, which powers our commitment to showcasing and uplifting creators from communities that have been historically underrepresented in the audio industry. 

We currently offer NextGen programming at New York University, the University of Southern California, and the University of Pennsylvania. We announced last fall that we’d be expanding the program to historically Black colleges and university (HBCU) campuses across the U.S., starting with Spelman College in Atlanta, Georgia.

Yesterday, during our first-ever NextGen Creator Day at Spelman, we announced three ways we’re broadening our partnership and further supporting students aspiring to work in the audio industry.

Spotify’s UNCF Scholarship Awardees Are Ready To Make Their Mark

February 28, 2023

a black background with the uncf and spotify logo on top

Last year, as part of our commitment to fight against racial inequity and develop opportunities for Black creators, we shared that Spotify was partnering with UNCF (United Negro College Fund) to provide scholarships and career opportunities for young Black creatives at various stages in their artistic journeys. In particular, there are two scholarship programs we’ve developed through our work with UNCF.

The Spotify-UNCF Scholars Program provides renewable three-year, need-based scholarships to Black students attending HBCUs (historically Black colleges and universities) who are pursuing careers in the music and media industries. The program supports two cohorts of 20 students per year.

The Spotify Frequency Scholarship Program provides renewable two-year, need-based scholarships to Black students attending any accredited college or university who are interested in pursuing a career in music. The program supports two cohorts of eight students per year.

For the Record is taking a moment to highlight some of the scholarship recipients who are already making their mark. Get to know four of these talented students below.

 

Ceni Banks (she/her)

Texas Southern University
Major: Entertainment Recording Industry Management

a photo of Ceni Banks looking at the camera sitting outsite

What’s your career plan? 

I intend to become a well-known artist who creates music that is important to the world. I want to make music that does not divide us, but makes us whole. My dream is to travel around the world and sing music that creates a safe environment for everyone to feel like themselves. Music has always been so healing to me, so the dream I have is to be able to do the same for others.

Which BIPOC creator inspires you most? 

One of the biggest inspirations for my career has been H.E.R. She has truly created a sound for herself. Her voice stands out in a crowd, and her music has soul and passion. Since I am someone who wants to do the same thing, it inspires me to write music about the things that matter to me, and to create something that I am passionate about for other people who just haven’t had the opportunity yet.

How do you celebrate Black culture?

My favorite way to celebrate Black culture is to be around family. There’s no better way to experience Black culture than by being around people who make up their own rules to Uno or by celebrating the music our culture is known for.

 

Rodney Earl McClendon, Jr. (he/him)

Tougaloo College
Major: Music Performance / Minor: Psychology

A photograph of Rodney Earl McClendon Jr posing in front of the camera

What is your plan for your career?

My dream job is to be a world-renowned music artist. After completing my Bachelor of Arts in Music Performance, I plan on having a long-lasting music career. I want to travel the world and perform for all kinds of people. My goal is to make people’s souls feel good with my artistry. I want to make people smile and feel inspired.

Which BIPOC creator inspires you most? 

One of my BIPOC inspirations is Mariah Carey. She’s one of the best-selling female artists of all time. Mariah inspires through her iconic vocal ability. Her voice is one in a million, and her vocal placement is superb. She also inspires me through her philanthropic work. Mariah also consistently uses her voice for social issues, especially voting rights.

How do you celebrate Black culture?

My favorite way to celebrate Black culture is by hosting informational events centered on Black culture. Black culture is so diverse and full of history, just waiting to be discovered. The more we talk about the culture, the more we know about our culture, and the more we can understand our culture.

 

Sean Williams (he/him)

Morehouse College
Major: Psychology

a photo of Sean Williams posing in front of the camera

What’s your career plan? 

My history in music and media has fortunately been fulfilling. I have been playing the trumpet— in marching and concert band—and getting into other kinds of music for nine years. Music is a huge part of my life. I don’t go a day without listening to music. I also specialize in arranging, listening to, and deciphering specific kinds of music such as HBCU band music, instrumental R&B, slowed reverb, house, techno, dubstep, and electronic. 

As far as media goes, I have gone viral on TikTok twice, and even had the opportunity to perform in a Disney+ movie doing a marching band segment. I’m still figuring things out, but if I had to pick, I’d say my dream job would be music therapy, movie soundtrack composing, or acting.

Which BIPOC creator inspires you most? 

BIPOC creators who inspire me are Quincy Jones and Brian Tyree Henry. Quincy is a world-renowned musical composer known for numerous hits like “The Secret Garden,” “Liberian Girl,” and the theme for TV sitcom Sanford & Son. Brian Tyree Henry (my Morehouse brother) is an actor who landed roles in famous movies like The Eternals, Bullet Train, and Spider-Man: Across the Spider-Verse.

How do you celebrate Black culture?

My favorite way to celebrate Black culture is by doing Black things around Black people. I love doing my hair or getting it done while watching a Black sitcom or movie; eating soul food while listening to Black music and having fellowship with my Black family and friends; thriving academically, musically, and socially at my HBCU with my SpelHouse family. 

 

Aayasah Jenerson (she/her)

Benedict College
Major: Mass Communications

A photograph of Aayasah Jenerson posing in front of the camera

 

What’s your career plan? 

My intended career is a PR agent/manager/officer of fashion brands like Jaded London, Dolls Kill, or UNIF. My dream job is to be a business owner, creative director, and designer of my own clothing brand. 

Which BIPOC creator inspires you most? 

Ron Norsworthy is one of my favorite creative directors. He was the production designer for Missy Elliot’s “The Rain” music video. I love the aspect of afro-futurism in his work. Y2K futurism was such a cool concept. He added a “touch of Blackness” to his projects, and it made them 100 times more aesthetically pleasing.

How do you celebrate Black culture?

My favorite way to celebrate Black culture is through music and fashion. My favorite subgenres of music are smooth R&B, quiet storm, and neo-soul. I also love fashion, specifically streetwear and futuristic Y2K looks. Music influences fashion so much. My biggest fashion inspirations are Missy Elliot, Da Brat, André 3000, Aaliyah, Blaque, Janet Jackson, and TLC. I especially loved hairstyles from that era, and I am very inspired by those people to step out of the norm and wear eccentric hairstyles on a consistent basis.

Spotify Expands NextGen Audio Program to Historically Black Colleges & Universities

November 18, 2022

The Spelman College logo on the left and the Spotify logo in the right. both are in white against a black background

At Spotify, we understand the power of amplifying the voices of all kinds of creators. This is especially important for communities that have historically been underrepresented in media, including the audio industry. Over the years, we’ve created bespoke programs like Sound Up, Frequency, and EQUAL to showcase and uplift the diverse roster of artists, musicians, songwriters, and podcasters on our platform while creating space for new voices, stories, and perspectives.  

With this spirit, today we’re announcing the expansion of NextGen, Spotify’s ongoing program designed to infuse, activate, and grow podcast culture on college campuses, to Historically Black Colleges and University (HBCU) campuses across the U.S. This new initiative is supported by the Spotify Creator Equity Fund, which powers the company’s commitment to showcasing and uplifting creators who have historically been underrepresented in the audio industry. 

Spelman College in Atlanta, Georgia, is onboard as the first HBCU to offer NextGen programming beginning early next year during the spring semester.

The Spemlan College Campus with students walking to class and sitting on benches. There is a school building in the background and green trees on the left

“We look forward to collaborating with Spotify on the new NextGen programming that will be offered to help further elevate the voices and creative content of our students,” said Helene Gayle, M.D., MPH, president of Spelman College. “At the core of what drives the Spelman experience is our students’ ability to combine their academic learning and practical experiences as pathways to career and entrepreneurial opportunities. Thank you to Spotify and Michelle Hite, Ph.D., associate professor of English at Spelman, who helped make this partnership possible.”

Spotify currently partners with the University of Southern California, University of Pennsylvania, and New York University to offer NextGen podcast programming and curriculum. Now our intention is to leverage this impactful program to create a new class of Black content creators, equipping them with tools and resources to develop their podcast skill sets. We’ll also connect HBCU students with our roster of experts from Spotify’s Studios team, as well as the voices of our Originals & Exclusives, in hopes of inspiring them to consider a career in podcasting and offering a chance to hear firsthand about how to make it in the audio industry.

“As an HBCU grad myself, I know firsthand the remarkable energy and creativity that flows through these institutions. It’s palpable,” said Kristin Jarrett, Equity & Impact Strategy and Outreach Lead at Spotify. “NextGen allows us to get closer to this exceptional pipeline of Gen Z talent and storytellers, powering our goal of having a diverse roster of creators on our platform on our road to 50 million creators and 1 billion users.”

Here are some of the NextGen initiatives we intend to bring to Spelman College:

  • Dedicated on-campus podcast recording space with professional equipment
  • Events featuring Spotify executives and podcast talent
  • Spotify support of existing, relevant curriculum and access to tailored training programs
  • Co-creation of student-led original audio content
  • Potential academic scholarship support
  • Invitation and consideration for Spelman College students to participate Spotify’s 10-week internship program

Spelman College students can contact Michelle Hite, Ph.D., associate professor of English, to learn more about the program.

Stay tuned for details about future NextGen x HBCUs!