Tag: Diversity Inclusion & Belonging

British Pop LGBTQIA+ Icon MNEK Helps Rising Artists GLOW

Artist-writer-producer MNEK credits Timbaland, Pharrell Williams, Jermaine Dupri, Darkchild, and Jam & Lewis—the masterminds he grew up playing on repeat—as the inspirations behind his personal style. But in the 14 years since he came onto the scene, MNEK has inspired countless artists in his own right, amassing over 4 billion streams on songs he’s written, produced, or appeared in. 

The Grammy award–winning and BRIT- and Ivor Novello–nominated artist has collaborated with British pop luminaries Zara Larsson, Stormzy, Gorgon City, Years & Years, and Craig David, as well as international stars Beyoncé, Little Mix, Dua Lipa, Christina Aguilera, BTS, Mabel, Anne Marie, Madonna, Kelly Rowland, Selena Gomez, Jax Jones, and Clean Bandit

MNEK is also an icon in the U.K. and global LGBTQIA+ communities, having performed at New York World Pride and U.K. Black Pride, and having appeared in roles such as coach and guest judge on RuPaul’s Drag Race UK. This month, he’s also Spotify’s GLOW spotlight artist and is a part of the year-round campaign. We’ll support MNEK in our flagship GLOW playlist, as well as through billboards and other out-of-home efforts. 

MNEK himself knows the importance of visibility and amplification. He set up Proud Sound in 2019, a writing camp dedicated to supporting LGBTQIA+ singer-songwriters, and has since worked hard to bring more inclusivity to the industry as a contributor to the Guardian UK diversity panel and his own “MNEK’s Inter-Section” YouTube panel. 

“There’s an affirmation that people feel when things like this exist and center them,” he said. “It shouldn’t just be Pride Month when this is happening. Opportunities like Proud Sound should happen throughout the year. People have flocked to this in such a beautiful way. They didn’t realize they needed it, but now that they’ve found it, they want more—more spaces with queer people where they feel safe, comfortable, and relaxed to make their best art.”

For the Record spoke to MNEK on the last day of his 2023 “Proud Sound songwriting camp presented by MNEK & Warner Chappell Music; powered by GLOW.”

What was the beginning of your journey into music?

I started out as a ’90s kid who was always watching MTV and was very fascinated in how music was made. It inspired me to really want to make music. I’m very blessed to have grown up in the time that I grew up in. It was really the beginning of young producers’ being self-sufficient with bedroom studios. There was a time when studio equipment was so far removed and you really had to be an adult with funds to have access to that kind of stuff.

So, that was my gateway to making music, and I just started getting myself out there by putting stuff on MySpace. And then I got discovered and feel like I really came up within the music industry. The first half of my life was me figuring it out, and then this half has been being in my job and enjoying it, but also growing up and into it. 

How would you say your identity has played into the way you work? 

I grew up in a house full of boys. So, it was me, my two brothers, my dad, and my mother. And I think I do yearn for female connection in certain aspects. I love writing with women. I love writing music [sung] by women. I love listening to music by women as well. And so it’s kind of always gone hand in hand that way, as far my own approach to femininity.

And I think there’s something to be said about me being a listener. I like listening to people, and I think that I get a lot of things from my feminine side and from my mother and her being a listener and her being an empath. I know that’s absolutely helped as far as what I’m able to bring to a session, or what I’m able to bring to someone’s life when I’m working with them.

As far as my own solo records and my identity, it’s definitely helped me be more real and more honest. Of course, there will always be moments where I’m like, “Should I be saying that? Will someone really want to hear me say that?” But the answer should be yes. If there’s something I’m feeling, I can have conviction that someone else will relate to it. So let it be; let it come out into the world.

Can you tell us more about the songwriting camps you host?

I started a writing camp with Warner Chappell in their studios in 2019. It was a select few writers between two studios. They connected, shared stories, and wrote songs. But the main objective was to empower them, to make them feel valued, and to have them in the room with other queer people.

Even today, people who were part of that come back to me and say, “I’ve never been in rooms where it’s all queer people. And the safety that I feel, and the peace that I can feel being around these people when I’m doing something I love, is just priceless.” And they’re thanking me for doing that. And that’s exactly what I wanted to achieve. The root of it, for me, is building connections, building who could possibly make the bangers of tomorrow. I think that queer people are the center of so much creativity and art, and this is no different. 

What has this week’s camp been like?

It’s been beautiful. I have been hovering across the rooms and kind of giving advice or pointers as opposed to necessarily setting up shop and writing a song. It’s been great to have Black and queer writers and producers, trans producers, lesbians, bi, everyone has been here sharing their stories, having jokes, and having really good food. We’ve been here at Three Six Zero Studios and they’ve been so accommodating. It’s been so great to use this space for the past couple of days. It’s been really cool to see the music that’s been coming out. It has been really fun and great to hear how different people’s vibes can intertwine and influence each other. 

How does music empower queer communities and creators? 

Music absolutely saved my life, in so many ways. It gave me a place to be able to express myself and to be able to communicate what I wanted to share with the world, my gift to the world. For a lot of queer people, the arts in general have always been a vehicle for us to evoke everything we keep in the little closet. 

As far as music goes, it follows us everywhere. Music has been the soundtrack to mine and my friends’ lives, whether that be through spending time at home or going to the club. Music just shapes so many areas of our lives and so many moments. I know that with all the people who have been here, I can hear how it has changed their lives as well. 

My best self right now is making the music I love and bringing in other people to make music that they love, whether it be through starting my label and developing people or even this camp. And that’s my life’s work; that’s the best thing I want to be able to do.

Stream MNEK and other LGBTQIA+ artists on our flagship GLOW playlist.

Turn Up the Volume on LGBTQIA+ Authors This Summer

Looking for your next great summer read? This season, we are raising the volume on books by LGBTQIA+ authors, celebrating their stories and helping even more listeners access audiobooks on Spotify.

Starting today, and for a limited time, we’re giving away a very limited amount of audiobook copies of five books that celebrate the LGBTQIA+ community, including All Boys Aren’t Blue by George M. Johnson, This Book is Gay by Juno Dawson, Last Night at the Telegraph Club by Malinda Lo, Real Life by Brandon Taylor and Ace by Angela Chen. Learn more here.

Celebrate Pride on Spotify, Where Everyone is ‘Free To Be’

From punk to ballroom, EDM to drag, music and culture from LGBTQIA+ creators have helped shape and inspired our world. 

At Spotify, we’re creating a platform where everyone is Free To Be, no matter who they are, where they live, or what communities they belong to. 

In January when we launched GLOW, a global music program celebrating and amplifying LGBTQIA+ artists and creators, we did so to ensure that queer creators and their contributions are heard and honored year-round. That includes during Pride Month, the annual worldwide celebration that makes time to commemorate the LGBTQIA+ community’s culture and achievements, raise awareness of issues and injustices, and advocate for LGBTQIA+ rights. 

This Pride Month, LGBTQIA+ listeners and allies in 26 markets can come to Spotify to discover a world where communities and freedom of expression are celebrated. Through our GLOW platform spotlight, and themed podcast playlists, we’re highlighting a place where queer stories and voices from around the world shine. 

GLOW support and spotlights for Pride

To kick off Pride, we’re turning up the volume on the talented LGBTQIA+ artists in our GLOW hub. This month, in addition to our flagship GLOW playlist, we’re making local GLOW playlists available in Thailand, Israel, Spain, Italy, Poland, the Nordics, the U.K. and Ireland, and North America. 

We’ll also highlight Trixie Mattel from the U.S., Urias from Brazil, and Dana International from Israel as our GLOW spotlight artists. We’ll support them with features on the GLOW hub, a billboard in Times Square in New York City, interviews here on For the Record, and more.

Fans can also find recorded playlist stories in our GLOW flagship playlist from Victoria Monet, TAAHLIAH, Marina Summers, Zemmoa, Angie Oeh, Isak Danielson, and G Flip. Each creator spoke about the need to protect and celebrate LGBTQIA+ communities and subcultures. We asked queer U.S. band The Aces and British DJ and producer TAAHLIAH to reflect on what Pride and GLOW mean to them. 

There’ve been many advances in LGBTQIA+ rights and representation during the last decade. Why is it still important to celebrate Pride?

TAAHLIAH: We still have a long way to go collectively, as a consciousness. Whilst acceptance is rife amongst the few, the majority still see queerness as some kind of imposing negative force. It’s important to showcase a varied way of existing, beyond the binary, overlooking the constraints that a white-cis-hetero patriarchy has placed upon us.

GLOW is Spotify’s always-on campaign dedicated to the LGBTQIA+ music community. Why is it important to uplift queer artists year-round and not just during Pride Month?

The Aces: Because queer visibility saves lives, and it’s important to both celebrate it and make it accessible to those who may need to see it all year round.

LGBTQIA+-themed podcasts for Pride

The GLOW hub is also getting a glow-up with the addition of podcasts and podcast playlists so listeners can sink into the stories, experiences, and knowledge of LGBTQIA+ hosts and guests. Catch new episodes telling stories of underground LGBTQIA+ subcultures on the BBC Club, Camp Counselors, Two Dykes and a Mic, Aware and Aggravated, and the Ty French Podcast

Here are a few must-listen-to LGBTQIA+-led podcasts for Pride Month and beyond. 

We Said What We Said, featuring hosts Rickey Thompson and Denzel Dion

With bold advice, hot takes, and risqué storytelling, longtime besties Rickey and Denzel dish on everything that matters, from pop culture, sex, and struggle to love, music, and friendship. Tune in for new video podcast episodes on Tuesdays, only on Spotify.

Getting Curious with Jonathan Van Ness

Come on a journey with Queer Eye co-host Jonathan and guest experts as they explore anything and everything under the sun.

You’re Wrong About, “We Need to Talk About the New York Times with Tuck Woodstock” 

In the episode of the show that gets you to rethink topics that have been miscast in the public eye, Gender Reveal host Tuck Woodstock takes listeners on a journey through the New York Times’ coverage of trans issues, and in the end, he points the way toward a better future.

Stories with Sapphire with host Sapphire Sandalo 

Join host Sapphire Sandalo, a queer Filipino (Cebuano/Ilonggo) American occultist on a mission to add more empathy and diversity to the paranormal, supernatural, and horror communities through stories and interviews from the Philippines and around the world. 

The Laverne Cox Show

Each week, The Laverne Cox Show features intimate conversations with a wide range of guests. These perspectives aim to inspire new behaviors in each of us, which in turn get us closer to becoming the very best versions of ourselves.

Girlish with Gage Adkins and Olivia Noel

As trans women of color in their 20s, Gage and Olivia strive to create a podcast that speaks volumes by discussing issues like transphobia, coming out in college, body dysphoria, and what it’s like being trans in the 21st century.

Kick off Pride by streaming our flagship GLOW playlist.

GLOW Artist Joy Oladokun Embraces the Beauty in the Unexpected

Joy Oladokun is one of those self-proclaimed “rare birds” who didn’t set out to become a professional musician. The fact that Joy now gets to write, record, and perform music for themself and other Black queers like them is still nothing less than magic. “Maybe it’s my religious trauma, but I feel this responsibility as an artist—and not in a heavy way, in a truthful way—that if I’m going to ask people to listen to me, I want to say things that matter,” the 31-year-old, Nashville-based songwriter told For the Record. “I want to make work that builds a bridge.”

While living in LA after college, Joy found a job singing background vocals for a rock artist, and from there began to write music for low-budget videographers. The work snowballed into a viral gig, and eventually, a publishing deal. A few albums, plenty of singles, and an enviable number of high profile collaborations later, Joy is now preparing to release a new album and then go on tour with collaborator Noah Kahan. To top it off, she was just named Spotify’s latest GLOW artist. 

GLOW is our global music program celebrating and amplifying LGBTQIA+ artists and creators. We’ll support Joy on-platform with a dedicated hub and flagship GLOW playlist, and off-platform via billboards and other takeovers. The visibility, to her, is crucial—online as well as in real life. 

“Nashville reminds me of the small town that I grew up in, in rural Arizona. And it’s really interesting being so Black and so queer in a place that, at least on the outside, wants to pretend that you don’t exist. I think that there’s this real ownership and identity for me that has happened here. Yes, it’s a country music town, and I’m not a country musician, but I feel just as at home writing songs and making music here.”

Joy always believed in the power of storytelling and songwriting, and now, they have the opportunity and the audience to tell their own stories. 

“As a songwriter, I got to a place where I could have written a song for an Ariana Grande or a Carrie Underwood and that could have been gratifying. But I also was looking around the playing field and not seeing anybody like me and not seeing anybody telling stories like mine in a way that I resonated with,” they said. “There are obviously queer artists, there are obviously Black queer artists—thank God for Lil Nas X—but I think for the kids who grew up watching too much Star Wars and listening to Paul Simon and geeking out to the harmonies in Crosby, Stills, and Nash records, and also lying on the floor and listening to Linkin Park’s Meteora because it’s the best thing ever, I think I fill that gap. And I get to remind people that Blackness and queerness and womanhood and gender are not monoliths.”

Listen to her tracks “sunday” or “jordan” and you might just hear a 21st-century Tracy Chapman with hints of Bob Marley, Phil Collins, and Peter Gabriel. “They used a lot of West African music and rhythms in what they did. My family is from Nigeria and West Africa, and their music feels like home. They reached out and created a bridge, musically, between a synth and a talking drum.” 

Jimi Hendrix, Green Day, Nirvana, Paramore, and Metallica also made a big impact on the artist as a young person. “Music is the weirdest thing we do. We just make noise out into the void, hoping it connects with somebody. I can listen to a Johnny Cash record and be like, ‘I relate to this.’ But if Johnny Cash and I sat down to dinner, it would just be awkward.” 

Maybe, but there’s also a broad range of artists Joy has already been able to work and record with, including Manchester Orchestra, Mt. Joy, Noah Kahan, and Chris Stapleton. “When Chris said he would sing ‘Sweet Symphony’ with me, I think I said, ‘Are you sure?’” Joy has a photo of herself crying after listening to their track together for the first time. “Everyone has been so cool and so open to this sort of weird world that I’m building.” 

Joy refers to their work and live shows as a sandbox at a playground—a place where lesbians dressed like truck drivers stand and sing their songs next to actual truck drivers. But it’s not always a day in the sun. “I did this benefit concert in Tennessee because there’s been a lot of anti-LGBTQ legislation here. And we were like, ‘Hey, queer people live here! Imagine.’” One of the songs on the new record is about how nobody came to Joy’s eighth birthday party, but when it comes to the mood, “It sounds as if Radiohead and the Beach Boys had a baby. So I have a serious, innate desire to make beauty out of difficulty.”

Joy aims to keep her diverse fan base in mind and deeply values creating art that allows anyone to come to the table to find themselves. 

“I want queer people to listen to my music and feel empowered to take up all the space that God made them to take up,” they said. “I want people to feel like they can be sad or frustrated at the state of the world, or the way they’re spoken to, and feel like they still have people who care about them and advocate for them. And I think music does that.” 

Listen to the singles from Joy’s upcoming album, Proof of Life, and look out for the release on April 28.

Spotify Debuts New Programs for Aspiring Audio Innovators at NextGen Creator Day at Spelman College

ATLANTA, GEORGIA - MARCH 20: (L-R) Denzel Dion, co-host of 'We Said What We Said', Spotify, host Wunmi Bello, and Rickey Thompson, co-host of 'We Said What We Said', Spotify, speak onstage during Spotify NextGen Creator Day at Spelman College on March 20, 2023 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images for Spotify)

Burgeoning creators on college campuses across the U.S. are already harnessing their creativity for great ideas for the future of audio. At Spotify, we know that once they get the tools they need to amplify their voices, they’ll be able to bring their stories to the world.

Enter NextGen, a program from Spotify for Podcasters designed to activate and grow podcast culture on college campuses, and make a career in podcasting more accessible for the next generation of Black content creators and storytellers. NextGen is funded by Spotify’s Creator Equity Fund, which powers our commitment to showcasing and uplifting creators from communities that have been historically underrepresented in the audio industry. 

We currently offer NextGen programming at New York University, the University of Southern California, and the University of Pennsylvania. We announced last fall that we’d be expanding the program to historically Black colleges and university (HBCU) campuses across the U.S., starting with Spelman College in Atlanta, Georgia.

Yesterday, during our first-ever NextGen Creator Day at Spelman, we announced three ways we’re broadening our partnership and further supporting students aspiring to work in the audio industry.

Spotify Celebrates Black History Month With the Launch of Frequency Zine

Black voices continue to be left out of the cultural narrative. So in 2021, we launched Frequency—what’s become our year-round global initiative to celebrate Black art, entertainment, creativity, and community. Its mission is brought to life by programs like the Ripple Effect Sunday dinner series and the Free Studio creator residency. Frequency is the home for Black expression as it shapes how the future sounds. 

This Black History Month, we’re continuing our support by unveiling Frequency Zine, a new social series focusing on dynamic artists who embody the boundless future of Black music. Throughout the series, we’ll highlight six Black artists across Frequency’s genre-specific playlists, including Indie, Dance/Electronic, Rock, Pop, and more. The first artists to be featured in Frequency Zine include Austin Millz, Bree Runway, Chiiild, Connie Constance, Foggieraw, and Kelela

Along with the playlists, each edition will feature a digital cover, custom photoshoot, and interview videos. Fans can follow Frequency on Instagram and Twitter to check out Frequency Zine as soon as it drops.

Frequency is a part of our ongoing commitment to support creators from historically marginalized communities and foster equity in the audio space. Read on for some more ways Spotify is highlighting Black creators across our platform this February. 

Black authors step into the spotlight with Audiobooks

There’s always more to learn about Black history and culture, so this month, some of our listeners will also receive recommendations for Audiobooks they can sink their ears into, like The 1619 Project developed by Nikole HannahJones, Son of Elsewhere by Elamin Abdelmahmoud, We Over Me by Devale Ellis and Khadeen Ellis, and Finding Me by Viola Davis, which has been nominated for a Spoken Word Grammy.

The Audiobooks Hub will also be taken over with five curated shelves highlighting titles by Black authors within some of our most popular genres. These shelves consist of The Classics, Mystery & Thriller, Editor’s Picks, Lost in Love, and Be Inspired. Some of the titles you’ll find include:

  • More Myself by Alicia Keys: A book for fans of Alicia Keys with great music tie-ins and full-cast narration from Alicia Keys herself, as well as America Ferrera, Bono, Clive Davis, Craig Cook, DJ Walton, Jay-Z, Krucial, Leigh Blake, Michelle Obama, Oprah Winfrey, Swizz Beats, and Terri Augelo. 
  • Black Cake by Charmaine Wilkerson: This multigenerational story was in President Barack Obama’s reading list picks for 2022.
  • All Boys Aren’t Blue by George M. Johnson: A series of personal essays from a prominent journalist and LGBTQIA+ activist. 
  • Highly Suspicious and Unfairly Cute by Talia Hibbert: This brand-new rom-com from a popular British author is sure to be a hit for lovers of YA novels. 

Black podcast creators continue to set the tone

In addition to the Frequency Zine and our curated Audiobooks shelves, we’re also proud to showcase thought-provoking conversations from some of Spotify’s top Black podcast creators.

The Unbothered Network is a groundbreaking podcast and production company created by award-winning journalist Jemele Hill. Unbothered seeks to elevate the voices, stories, agency, and nuance of Black women by producing high-quality audio experiences on Spotify. The slate of shows including Jemele Hill is Unbothered, Sanctified, and The Black Girl Bravado offers conversation that builds community, all through the power and intimacy of podcasting.

We Said What We Said with Rickey and Denzel recently returned for its fourth season exclusively on Spotify in all video. Each week, longtime best friends Rickey Thompson and Denzel Dion dish on all things pop culture, sex, partying, struggle, love, and more. We Said What We Said is a show with bold advice, hot takes, and risqué storytelling.

On The Ringer’s Higher Learning with Van Lathan and Rachel Lindsay, the hosts dissect the biggest topics in Black culture, politics, and sports. Two times per week, they will wade into the most important and timely conversations, frequently inviting guests on the podcast and occasionally debating each other.

Spotify is committed to creating space for Black creators and fans to express themselves year-round, and as we move forward in 2023, we will continue our support on and off our platform.

Looking for more on the diverse and exciting sounds coming from Black artists around the globe? Check out our playlist This Is Frequency.

K-pop Quintet NewJeans Commands Attention as Spotify’s EQUAL Ambassador of the Month

K-pop newjeans equal cover art

Jeans have been a beloved wardrobe staple for generations—something that rising K-pop group NewJeans knew all too well when adopting their name. The group set out to create crowd-pleasing songs that you can’t help but keep on your playlists and put on daily. They’re off to a rocking start: With their August 2022 debut of three singles, including “Attention,” they charted on Spotify’s Weekly Top Songs U.S. chart, a first for any newly debuted K-pop group. 

Composed of MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, all singers who hail from Korea and beyond, NewJeans is the first release from ADOR, an independent label under HYBE led by MIN HEE JIN. Creating authentic music that radiates a youthful spirit, the group aspires to push the boundaries of the K-pop scene. (You can hear more from them in K-Pop ON! Track.)

In January, NewJeans joined Spotify’s EQUAL Global Music Program as our ambassador of the month. EQUAL aims to combat gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. NewJeans’ music was featured heavily on the EQUAL Global playlist throughout the month. 

The newcomers were humbled by the love and support they received worldwide following their first EP, New Jeans. In OMG, NewJeans’ very first winter release, they tackle relationships, attraction, and devotion in a deeper way.

For the Record asked the EQUAL artist to fill in the blanks and learn more about their creative process and inspirations.

The artists who have most inspired me are _____.

There’s no particular artist that I can pick, since I want to get a lot of inspiration and learn from all the artists. (해린 HAERIN)

One piece of advice I’d give other women artists is _____ .

Always face yourself and be proud of yourself!! (민지 MINJI)

One notable moment in my career so far is _____ .

Our debut! (혜인 HYEIN)

My creative process consists of _____ .

Inspiration, forming ideas and visualizing them, then through trial and error building the pieces to create what I want!! (다니엘 DANIELLE)

My girl-power anthem is _____ .

Would probably be most of the Little Mix songs!! But if I had to choose, “Hair” by Little Mix!!  (하니 HANNI)

Discover more women artists climbing the charts with our EQUAL Global playlist.

Dr. Stacy Smith of USC Annenberg Calls on All of Us To Address the Gender Gap in Music

Dr. Stacy Smith

Each year, the team at the USC Annenberg Inclusion Initiative (AII), led by Dr. Stacy Smith, takes a look at the numbers of women in music—both behind the scenes and on the charts. The result is an annual study we are proud to underwrite. Together, we recognize there is so much more to be done when it comes to the inclusion of women and nonbinary creators within the music industry. 

Amplifying underrepresented voices is at the core of our work at Spotify. Over the past few years, we’ve launched several initiatives like Frequency, NextGen, SoundUp, and GLOW, each of which promotes a diverse roster of artists, songwriters, and podcasters on our platform. Our global EQUAL music program, which is dedicated to promoting and elevating women artists around the world, has enabled us to support over 700 women in 35 countries since March 2021.

Our work is informed by our partners at the USC AII, and particularly, Dr. Stacy Smith. As the founder of the USC AII—the leading global think tank studying issues of inequality in entertainment—Dr. Smith is the foremost disrupter of inequality in the entertainment industry. She’s also a founding member of our Safety Advisory Council.

The report outlines why women need to help and be supportive of other women through mentorship programs, amplification opportunities, and other confidence-building activities. This is the fourth consecutive year Spotify has funded the study, and we’re committed to continuing to learn and understand, and to work toward a more equitable industry. But don’t just take it from us—read on for Dr. Smith’s observations and recommendations.

How would you define representation?

In light of the research we do, representation focuses on prevalence as well as the nature of how groups are presented in the media. For music, specifically, we are examining who receives access and opportunity to specific key positions.

Your research examines inclusion of gender, race/ethnicity, the LGBTQIA+ community, people with disabilities, and mental health in storytelling across film, TV, and digital platforms. What do you see across the board when these groups are not represented, or are underrepresented? 

We see storytelling that fails to depict the reality of the world where we all live. We are missing critical stories and points of view from dynamic and vibrant communities. A lot of our work has shown negative tropes and stereotypes still occur far too frequently when it comes to gender, race/ethnicity, the LGBTIQ+ community, people with disabilities, and mental health.

The Annenberg Inclusion Study, which Spotify partners on, relates to women in the music industry. What are the encouraging trends you’re seeing? What more needs to be done? 

There is only one encouraging trend: The percentage of women artists increased in 2022 in comparison to 2021. That said, it is still abysmally low.  

People need to hire women songwriters, producers, and engineers. That’s it. Until that happens, the numbers will not change. Ultimately, what is needed to create change is for labels to sign, promote, market, and hire women and gender nonconforming people from all backgrounds as artists, songwriters, and producers.

Is there anything notable in the latest gender in music report that you’d like to call out?

The Recording Academy’s efforts on women in the mix have made absolutely no difference in the lives of women producers or engineers. The solution isn’t gimmicks or publicity grabs. It is people understanding that women songwriters and producers have talent but they are not given the same access and opportunity as their male peers.

What would you like to see Spotify doing more of? Less of?

Spotify, along with all the industry, can showcase the work of talented women songwriters and producers to facilitate opportunities. Making sure that listeners can experience songs written and produced by women—and performed by women, too.

Listen to women at full volume on our global EQUAL playlist.

Spotify Debuts GLOW, an Equity Program for LGBTQIA+ Creators

Glow header

The LGBTQIA+ community has greatly influenced music, and both music and culture have long been moved by the community in return. As more and more artists feel empowered to share their authentic selves onstage and off, the power and influence of queer creators grow as guiding forces across culture.

Today, Spotify introduces GLOW, a new global music program celebrating and amplifying LGBTQIA+ artists and creators. It’s our latest initiative to support people of this historically marginalized community of voices and reassert our commitment to equity in audio. It ensures that queer creators, and their contributions to music and culture, are heard and honored year-round.  

Putting LGBTQIA+ artists front and center

GLOW is supported by an on- and off-platform ecosystem where LGBTQIA+ artists and users are authentically represented and meaningfully included. 

All in, GLOW will streamline and heighten the support Spotify has provided through our annual global Pride activations. It will be available in 50+ markets across Europe, India, Asia, Africa, North America, Latin America, the Nordics, and Southeast Asia. 

To launch, we’re hosting LGBTQIA+ artists and songwriters at the Spotify At Mateo office in LA, including jesse saint john, who has written for Britney Spears, Lizzo, and Kim Petras; JHart, who has written for Troye Sivan, 5SOS, and Little Mix; Ilsey, who has written for Panic! at the Disco, Miley Cyrus, Mark Ronson, and Harry Styles); and INK, who has written for Beyoncé, Leon Bridges, and Lil Nas X. The attendees will participate in three days of writing sessions aimed at celebrating and inspiring collaboration among creators in the LGBTQIA+ community. 

We recognize the power of our platform to elevate, uplift, and spotlight voices that have been historically marginalized, and we’re committed to using it to drive cultural change. GLOW is supported by Spotify’s Creator Equity Fund as the latest part of our ongoing commitment to fostering equity in the audio space. By providing equitable resources to queer artists on a global level, GLOW is another way we’re working to create greater equity, empathy, and representation for the LGBTQIA+ community. We work closely with our partners at GLAAD and others to ensure GLOW best represents LGBTQIA+ artists and listeners in authentic and meaningful ways.

Meet the team behind GLOW

The backbone of GLOW is Spotify employees who are passionate about music, artist empowerment, and above all else, their queer community. 

Lisa Ritchey, she/her, Manager, Artist Partnership Team

Lisa Ritchey

What is your role in bringing GLOW to life?

I am a manager on our newly formed Artist Partnerships Team, but I’ve been in this type of role for the past three years. I currently work across pop, dance, and indie, finding ways that we can bring Spotify into the entirety of an artist’s career outside of a record cycle—touring, festivals, merchandise, integrating artists into campaigns within those genres and our playlists—finding new and creative ways to partner together with artists. 

I’ve worked on Spotify’s Pride campaign for the past three years. I came in and was very, very passionate about LGBTQIA+ artists and how we can better serve that community and the fan base. After working on Pride, I started working on what would be an evergreen program very similar to Frequency or EQUAL with a colleague (the Head of Rock on our Editorial Team, Laura Ohls). We started working on this probably two years ago and in that time, the team has grown exponentially, become more robust, and received a lot of support company-wide.

Why is GLOW important to you?

I, along with the majority of the community, am very weary and skeptical of corporatized Pride. If a company is going to show up in June, they have to show up throughout the year. Where this program is amazing is that its sole purpose is to support the community on- and off-platform year-round. The way that we are showing up in this program also feels different—we’re supporting these artists because of who they are holistically. These are artists who are doing incredible things and they just so happen to be queer.

Who are some queer artists or cultural icons who have inspired you?

In the ’90s it was hard to find robust queer representation, and you had icons like Elton John and George Michael, so when The xx showed up and I found out that Romy and Oliver from The xx were both queer, it kinda blew my mind and it was the first time that I felt seen. St. Vincent was pretty huge for me and really made me understand myself more in college. Frank Ocean—truly, his tumblr coming-out letter, I want to get it framed and put it up in my house because that was so huge not only to me, but to music and culture in general—I think that was around the time that I was truly figuring myself out, so it meant a lot.

And the beautiful thing that we’re seeing now is just, more. The floodgates have opened and we have so many artists to choose from. 

 

Cahleb Derry, he/him, Associate Manager, Music Marketing

Cahleb Derry

What would you say is the ethos of GLOW?

We always go back to this commitment to amplify LGBTQIA+ artists. So while there’s a lot of other flashy aspects of GLOW, and there’s billboards and there’s editorial support, behind all of that, the question we go back to is, ‘How do we tangibly influence the resources that LGBTQIA+ artists have?’ We know in the industry that there are hurdles that marginalized artists face in creating and putting out music that other artists don’t face. 

We know that a lot of artists only get hit up in June during Pride to do campaigns. And then July 1 hits and there’s no work to be found again. Performative support wittles down an artist to their identity. If you only ask artists to activate during Pride, you ask them to give this boxed-in, performative version of themselves. For some artists, their identity is crucial to their work, right? It drives their writing, their artistry. For other artists, they’re just artists who happen to be LGBTQIA+ and they still should receive the support that LGBTQIA+ artists need. And we know that we, at Spotify, have a responsibility as the largest music audio platform in the world to fill in these gaps.

Why is GLOW important to you?

I am gay, so as someone who’s in the community, this program means so much to me. For example, Sam Smith, one of our 11 launch artists, their sophomore album, The Thrill Of It All, was my coming-out album and it saved my life in so many ways. I know firsthand how important LGBTQIA+ artists are for representation, but also for validation, and it just means a lot to see a company like Spotify really doing the amplification work. And to be helping lead the charge? I kind of have to pinch myself a lot and realize like, yeah, this isn’t just a campaign.

LGBTQIA+ culture is the culture. LGBTQIA+ artists, since the beginning of time, have shaped  some of the biggest genres that we have—from disco to jazz to pop—and unfortunately, with the way our industry functions, artists aren’t given the proper tribute, support, or platform that matches the effect and impact of LGBTQIA+ artists’ contributions. 

How does music empower queer communities? 

To me, it’s survival. Literally, “I Will Survive” by Gloria Gaynor being a gay anthem is an example, but it’s about connecting people, and it’s about safe space. We know that in New York and Chicago and Detroit and LA, the ballroom space was where Black and Latine queer folks who were shunned were able to go and shine. And music was the soundtrack to this. Even when queer culture and queer people were relegated to basements, to spaces deemed “unused” or in “disarray,” music kept those spaces alive.

Music is how I made sense of my emotions growing up. It gave me language to describe how I felt and gave me validation to feel confident in those emotions. Music is the soundtrack to our lives and to our survival, and it’s the soundtrack to our joy. Music is this creative playground where you’re allowed to imagine anything. Music is the most tangible thing we have to imagine queer futures that are happier and brighter and better and freer. 

Bel Aztiria, she/her, Equity Global Music Programs Lead

Bel A

What is your role in bringing GLOW to life?

I lead our Equity Global Music Programs, such as GLOW and EQUAL. I am in charge of bringing our equity principles to life within Spotify’s 360 programs, which elevate and celebrate artists for who they are, around the world. I lead the go-to-market strategy through ideation, launch, and adoption. My role is focused on the vision of contributing to a music industry where everyone is fairly represented and included for who they are, and wherever they are from. 

Within GLOW, my role is to take the program from ideation to launch and beyond, setting the overall strategy towards the mission of celebrating and elevating LGBTQIA+ creators and serving users all year round and beyond cultural moments. By bringing together my expertise in equity programs and in international strategy and in music, I have the privilege of being the connector of experts in over 20 different company functions and music representatives for the 50+ countries where GLOW is live, to ensure that this program utilizes Spotify’s resources as best as possible to serve the community and honor its immense contribution to music and culture. 

Why is GLOW important to you?

I grew up in a small town in rural Argentina, where I didn’t have any positive examples of people being accepted, included, and celebrated for who they were. I migrated at a young age, which exposed me to more expansive experiences around sexual orientation and identity, but also to a new way of feeling different, of living within another culture. When I started working in music, which was always my passion, I had more positive experiences of inclusion through seeing colleagues from the community thrive and be inspired by the music itself, and I made it my mission to contribute to a world where we can all feel included and valued for who we are.

Today, I feel safe to be who I am in most places I inhabit, and I have the chance to put my experience, resources, and skills back in service, for more people to hopefully feel included and represented, too. To me, GLOW represents the opportunity and privilege to work within a company that is well positioned to drive social change, where people are passionate about equity and gather to take steps in that direction.

What do you see as the future of the program?

I know we live in a world that is far away from equity for all of us, that the issue is bigger than music, and that we can’t do it alone. But I also believe in the power of music, and I hope that GLOW can inspire and uplift more of our voices to the narrative, contributing to a future world where people are free to be.

Tune into GLOW to hear the latest, hottest songs coming from LGBTQIA+ artists around the world.

Meet Four Spotify Pulse Fellows From Our Development Program for Black Creatives—and Apply to Join the 2023 Cohort

Behind Spotify’s platform, playlists, and programs are passionate individuals who harness creativity in their work every day. And because creative thinking is at its best when pulled from a variety of backgrounds and experiences, unleashing the full scope of creative potential at Spotify means giving as many people as possible a seat at the table. So one year ago, we announced several new ways we’d be working with existing partners—like the 4A’s Foundation, which provides scholarships and career opportunities for young Black creatives at various stages in their artistic journeys—to add and fill those seats.  

The Spotify Pulse Fellowship is the result: a cocreated, yearlong creative development program for Black professionals with one to three years of professional experience in the advertising industry. To bring it to life, we partner with programs that are already doing inspiring work supporting, developing, and empowering Black creatives like MAIP (Multicultural Advertising Internship Program), D&AD Shift, Marcus Graham Project, ONE School, and our newest program partner, BLAC Internship. Tapping into organizations already created for and by Black creatives is key to finding talent for the Spotify PULSE Program. It initiates opportunities for individuals in underrepresented communities to gain access to careers at the top, and ensures the opportunities and offerings we’re enabling are even more intentional, impactful, and meaningful.

This week, we’re excited to announce that we are accepting applications for the second cohort of the Pulse Fellowship. Learn more by getting to know some of the inaugural members and their work across Spotify. 

Miso Brown, He/Him, Art Director/Production

Miso Brown, Spotify Pulse Fellow

Tell us a little bit about your experience at Spotify so far. 

The experience has been great. Working on ideas and coming up with concepts for the culture is probably as close to a dream job as I could imagine. I mean, working on “Ripple Effect TX” was fantastic. I always love being on set and taking in the beautiful chaos of shoot days. But “Sunday Dinner” TX came together, and you could feel the level of interest and involvement from all of the team members, stakeholders, and crew, so it really felt like being a part of something important.

You’re already six months in, but there’s still plenty more of the fellowship to come. What are you most looking forward to on the horizon? 

I’m looking forward to working on more “Sunday Dinner” content and potentially pitching some of my own ideas for projects, especially stuff focused on emerging artists. For me, hearing the stories of musicians and creatives, whether they be emerging or established, has always been close to my heart; they’re the best kinds of underdog stories. There are also some really cool catalogs of music coming to Spotify, so I’m already ideating new ways to get people involved with hip-hop musically and culturally. 

What’s a piece of advice you’d give to other aspiring young Black creatives looking to work in your field?

The biggest piece of advice I have sounds like a long-reused trope unfortunately, which is, “Be yourself.” But I think more specifically, “Be more afraid of what would happen from not letting your real self shine through than getting it wrong.” The fear of wanting to get it right, whatever “it” may be, will keep you stuck in “survive thinking” instead of “thrive thinking.” To be creative in your job, even if you aren’t traditionally considered creative, you need the freedom to be able to make some mistakes. And you only bear the benefit from that if you give yourself the permission to make a few mistakes, learn from them, and be better on the next one.

 

 

Alyssa Williams, She/Her, Art Director/Design

Alyssa Williams, Spotify Pulse Fellow

Tell us a little bit about your experience at Spotify so far.

Spotify cares. The people care and it shows in the culture. People are not afraid to reach out and ask questions about material that they are not familiar with and are willing to loop in people who are. I’m excited to see that this company encourages real conversations about culture, community, music, and unity.

You’re already six months in, but there’s still plenty more of the fellowship to come. What are you most looking forward to on the horizon?

I’ve worked alongside the most talented intellectuals in the game; therefore, I’m looking forward to soaking up as much knowledge from my mentors as possible. Whether that be knowing where to find the coolest snacks in the office or learning design secrets you can’t find on YouTube. I look forward to creating meaningful work with meaningful people for meaningful people.

What’s a piece of advice you’d give to other aspiring young Black creatives looking to work in your field?

Keep that same energy. The energy that was the key to opening doors that made you successful. Just because you are in the door doesn’t mean the grind is over. Keep challenging yourself and studying your craft. When you focus on your craft, you always win.

 

Zane Durham, He/Him, Copywriter 

Zane Durham, Spotify Pulse Fellowship

Tell us a little bit about your experience at Spotify so far. 

Spotify has provided a nurturing environment that allows me to have organic growth within my career. Being able to touch multiple types of work in a short amount of time allows me to see the depths of my creativity. So far I’ve loved creating assets for some of my favorite artists, such as Kendrick Lamar and The Weeknd for “My Top 5.”

You’re already six months in, but there’s still plenty more of the fellowship to come. What are you most looking forward to on the horizon? 

With the time we have left, I would love to continue our work with emerging artists across Frequency and really build visibility to independent artists.

What’s a piece of advice you’d give to other aspiring young Black creatives looking to work in your field?

I would say be a sponge and soak up as much knowledge as you can early on. Don’t be afraid to ask those clarifying questions to help yourself be better prepared. Lastly, do not tie your creative identity just to the work you do in the office; continue to be the creative genius that makes you an asset to any agency or company. 

 

Amare Symone She/Her or They/Them, Copywriter

Amare Symone, Spotify Pulse Fellow

Tell us a little bit about your experience at Spotify so far.

Being a part of the inaugural cohort for the Spotify PULSE Fellowship has been magical. So far, I’ve had the opportunity to collaborate in diverse team settings and have witnessed the importance of team building in relation to the creative process and the final product. My favorite project that I’ve worked on thus far has been Jemele Hill’s Unbothered Network launch with Spotify. The theme of the work is very much aligned with my own creative ethos and why-factor. It was a blessing to amplify Black women’s voices across different industries. Throughout it all, I’m grateful for my family, friends, mentors, peers, PULSE fellows, the One Club for Creativity, 4As Foundation, and the entire One School US family.

You’re already six months in, but there’s still plenty more of the fellowship to come. What are you most looking forward to on the horizon? 

Time waits for no one, and that’s the exact reason why you should live each minute to the fullest. With that said, I’m looking forward to giving myself freedom to live more. When I go out and live, then I’m able to go and create work that changes the world. I’m also looking forward to strengthening my skills as a creative storyteller and building community across the advertising space. 

What’s a piece of advice you’d give to other aspiring young Black creatives looking to work in your field?

One piece of advice that I’d pass on to aspiring Black creatives is to remember YOUR North Star. There are days that you’ll stare at your hands and wonder why you’re even creating. Your North Star will always be there to ground you and remind you who you are and where you came from. Also, never dilute who you are. It’s your authenticity that helped you dream so big, and it’s also what will make your ideas shine. Go be the light that you’ve always been.

 

The 2023 Spotify PULSE Application is now live. Learn more and apply here.

Spotify Partners With Inevitable Foundation To Support and Empower Podcasters with Disabilities

Across the TV and film industries, writers with disabilities are heavily underrepresented. While an estimated 15% of the global population is disabled, these individuals only make up 1% of the creative workforce. When it comes to podcasting, though, there’s a huge opportunity to shift the balance on representation. Thanks to a lower barrier to entry, podcasting has offered an alternate route for creators with disabilities to make their mark. But the rapidly growing and evolving nature of the podcasting industry means there’s still a lot of need to invest in underrepresented artists. Until now, there haven’t been any programs that support podcasters with disabilities who are working to break through.

Spotify is partnering with the Inevitable Foundation to launch Elevate for Podcasters, a program that empowers professional podcasters with disabilities with the funding, mentorship, equipment, and accommodations they need to level up their careers.

We want to create a world where disabled storytellers are able to create projects about anything they want, regardless of whether their stories contemplate disability, which is only one part of their complex identities,” Richie Siegel and Marisa Torelli-Pedevska, the cofounders of Inevitable Foundation, told For the Record in a statement. “For a community that has been shut out of so many creative industries for so long, the lower barriers of entry for podcasting create a fruitful starting point to make sizable gains when it comes to fostering the next generation of disabled podcasters and storytellers.”

Those who are accepted into the program will receive a $10,000 grant, which can be used for:

  • Professional Development: Content-based professional development such as script consulting, and education and workshops on broader storytelling; technical professional development such as education on editing and mixing.
  • Accommodations: Expenses to make podcasts more accessible, including transcripts and other forms of access. 
  • Equipment: Essential equipment for podcasting, editing, or work. 
  • Show Marketing: Essential marketing expenses for a show, which includes ads, creative, and festival fees. 
  • Living Expenses: To support the ongoing careers of disabled podcasters. 
  • IP Licensing: To license IP to adapt into a fiction podcast. 

Participants will also receive ongoing support through quarterly check-ins with the Inevitable Foundation team, as well as community-building events where members can expand their professional networks and meet other creatives with disabilities in podcasting, film, and television.

“At Spotify, we’re constantly looking for ways to amplify diverse and underestimated voices through the power of audio,” says Dina Gabriel, Head of Diversity, Inclusion, and Belonging at Spotify. “This partnership with the Inevitable Foundation offers a unique opportunity for us to utilize our platform to create pathways for creators with disabilities and provide them with tools and resources that will help them hone their craft and build their professional careers.” 

How to apply

So who is eligible for the Elevate for Podcasters program? For starters, applicants must meet the following requirements:

  • They self-identify as disabled. 
  • They are 18 years of age or older.
  • They are currently pursuing a career in podcasting.
  • They are not enrolled in an accredited degree program. 

In addition, applicants must meet at least one of the following criteria:

  • They have an agent/manager for podcasting.
  • They have writing, directing, or producing credits on a fiction-genre audio project completely funded by a major audio platform or production company.
  • One of their audio projects has been acquired by a major studio, production company, or podcast network.
  • They’ve successfully crowdfunded $10,000 or more for one of their audio projects. 
  • They’ve created their own fiction podcast that has received over 10,000 listens per episode on average over a 30-day period. 
  • They’ve created and produced at least 30 fiction podcast episodes (can be across multiple shows).  
  • They’ve had their show recognized by a mainstream or independent outlet (that has multiple writers) for news or criticism. 

We’re thrilled to launch this first-of-its-kind program as a way to raise the visibility of this talented group of artists. Those interested in Elevate for Podcasters can click this link and apply starting today. Winners will be selected starting in early 2023.

For more information, please visit https://inevitable.foundation/podcasters.