Tag: black girl magic

This June, Celebrate Black Creators of Past and Present on Spotify

When it comes to music, the Black community stands unique in defining the sound of the times and influencing society. Black artists have inspired music for generations across all genres, from hip-hop, R&B, soul, pop, rock, country, jazz, and more. That’s why all year round, Spotify is dedicated to elevating audio from the Black community—and especially so during June, which is Black Music Month. During this time, we’re encouraging listeners to learn about and celebrate the Black musicians, artists, activists, and creators of past and present who gifted us with their work.

Streaming on Spotify often reflects events and happenings in culture and the world at large, and the past two weeks have been no different. Spotify’s Black Lives Matter playlist has seen over a 1,900% increase in followers and a 130,000% increase in streams. A few songs in particular from the playlist are especially resonating with listeners, including “This is America” by Childish Gambino (351% increase), “Alright” by Kendrick Lamar (8,253%), “Freedom” by Beyoncé featuring Kendrick Lamar (371% increase), “Self” by Noname (289% increase), and “Mad” by Solange featuring Lil Wayne (854% increase). 

As we continue to mark Black Music Month, we’ll highlight the musical and cultural contributions of Black creators through new content, including dedicated playlists, guest-curated playlist takeovers, podcasting playlists, and more. Read on for some of the ways we’re amplifying Black voices this month. 

Honoring Juneteenth

To commemorate, celebrate, and recognize the day that slavery ended in the United States, Spotify has made Juneteenth a permanent company holiday for all U.S. employees. To underscore the importance of Juneteenth this year, Spotify’s flagship playlist New Music Friday will exclusively feature Black artists from Friday, June 19, through June 26. Additionally, Spotify’s New Music Friday billboards in Times Square will be dedicated only to Black artists on June 19.

Curated Playlists

Multiple playlists, many of which will be featured in the Black History Is Now hub, will roll out through the month. For Father’s Day, we’ll be launching our KING playlist celebrating Black men and their roles as dads. Kirk Franklin will be taking over the playlist and is featured on the cover. Additionally, look out for Throwback Thursday, which will highlight Black music across genres throughout the decades from the 1950s to now; Black to the Future, a new and improved playlist featuring up and coming Black artists; Black History Salute, which honors the lives of Black music legends lost this year, including Manu Dibango, Little Richard, Tony Allen, Bill Withers, and Betty Wright; and Black, Queer, & Proud, featuring American singer-songwriter Brittany Howard in honor of Pride month. 

Playlist Takeovers

Black Music Month will also include influential playlist takeovers, featuring a deep well of notable Black curators, celebrities, creatives, and more. Tracee Ellis Ross kicked off June by curating Black Girl Magic, and Gabrielle Union-Wade will be taking over to round out the month. Plus, as dance has been influenced by Black youth across generations, our dance playlist 8 Count will be taken over by Black creators of today’s hottest dance trends.

Spotify is elevating this content during Black Music Month to celebrate the individuals who gifted us with their talents and to encourage people everywhere to take the time to listen and to learn.
 

Check out the ever-updating Black History Is Now hub for all the new content, as well as old favorites like Are & Be.

Spotify Amplifies Year-round Celebration of Black History with ‘Phenomenal Black Music’ Campaign

Black History is American History. Black History is World History. Black History is Now.

In 2018, Spotify launched Black History Is Now to recognize and celebrate Black creators and culture all year long—not just in February. Over the past two years, the program has seen collaborations with artists Janelle Monáe and Pharrell Williams, as well as distinguished designers Joy Miessi and Brandan “BMike” Odums. In 2020, we’re elevating and evolving Spotify’s mission to focus on the cultural impact that people of color have always played—all through the lens of music.

This year, Black History Is Now presents Phenomenal Black Music—a celebration of the songs and women that have shaped the way music is made, experienced, and replicated across the world. Spotify is inspiring people to discover and celebrate Black music and artists who have defined and continue to define global culture.

Through a series of activations and experiences, we’re looking at Phenomenal Black Music through two lenses: songs that define culture and Black women who have shaped music. As much as there is to applaud regarding the strides Black female artists have made in a traditionally male-dominated industry, there’s still plenty of room for progress.

Here’s how you can celebrate with us this month and all year long:

1. Listen to Spotify’s Black History Is Now hub with curated Phenomenal Black Music playlists. Check out Black History Salute, Black Girl Magic, Black Love Mixtape, and more. 

https://open.spotify.com/playlist/37i9dQZF1DX4ezQVslkJiT?si=qhb2GZNXRaCL16XoScpG7g

2. Wear merch that brings the feelings of Phenomenal Black Music to life from prominent designers Joe Freshgoods—the fashion designer known for his “Don’t Be Mad” clothing line (whose biggest fans include Malia Obama, Chance the Rapper, and SZA)—and Jamilla Okubo, a mixed-media artist whose work has consistent themes that explore the intricacy of belonging to an American, Kenyan, and Trinidadian identity.

Credit: Mark Clennon

3. At the end of February, the Phenomenal Black Music campaign will culminate in a two-day immersive exhibit-style pop-up in New York City celebrating 32 exceptional songs and women. These artists span genres and generations, from Bob Marley and Mary J. Blige to Lil Nas X and Lizzo. The exhibit will feature a look into the music and musicians, with stories curated by music journalist Jewel Wicker, interactive elements curated by Spotify, surprise merch drops, and performances and panels throughout the weekend. As part of the experience, Spotify partnered with Levi’s® to bring product customization to the two-day event. Guests will have a chance to personalize a Levi’s® Trucker jacket, and all visitors will have access to exclusive patches from Joe Freshgoods and Jamilla Okubo. You can find more details here.

Explore the Black History Is Now hub here, and follow the celebration on @Spotify and @SpotifyNews.

Spotify Honors Three Black Female Artists with Curated Black Girl Magic Playlist

To celebrate the creativity and power of Black women, Spotify is turning over its Black Girl Magic playlist to three rising Black female creatives, Theresa Chromati, Sadé Clacken Joseph and Mahogany L. Browne. For the first time, the playlist will feature film, poetry, and original artwork, as well as songs selected by these artists, following their theme of “reimagining armor.”

Black History Is Happening Now celebrates and amplifies the voices of Black creators beyond the month of February and throughout 2018. For the next installment of Black History Is Happening Now, Spotify has teamed up with three Black female creatives who are masters of storytelling through three different mediums – poetry, filmmaking and art. This team of Black women serve as cultural creators, artists and advocates for equity and equality. Through a collaborative process, the women developed pieces of art and content under themes of resilience, creativity, and reimagining the inner armor they carry daily as Black women. Mahogany L. Browne wrote an original audio poem, “Rainbow of Armor,” Sadé Joseph created a short film, “Knight” and Theresa Chromati has created two paintings, “Ins and Outs of Armor I” and “Ins and Outs of Armor II,” that are used as the playlist header and cover to Black Girl Magic.

With this iteration of the campaign, Spotify continues to intentionally use their platform to elevate underrepresented voices, with the purpose of spreading and celebrating the message that Black history is happening now.

“Thinking about what it means to be a black woman, to be the protector of so many and nothing for yourself. Myself and the other contributors thought about how armor could be beautiful too. How it served as a tool of self care; how it shines in war; how it carries our stories, resiliently. How it didn’t have to be a thing of war but of love. How it didn’t have to be a shredded and heavy thing but a beaming bright light. How it becomes an heirloom, from one black woman to her children.” — Mahogany L. Browne

“The inspiration behind re-imagining armor came from the concept of how we, as black women, have to battle through so many obstacles throughout our day to day lives. Theresa, Mahogany and I wanted depict the resilience of black women, and how we use armor in different ways to protect and defend our minds, body, souls and family. Black women are natural bred warriors and armor symbolizes that strength that is built and woven so deeply into the pores of our melanated skin.” — Sadé Clacken Joseph

With Black History is Happening Now, artists, creatives and organizations that are working to impart change for communities of color have the opportunity to tell stories and raise topics that are important to them through video, podcasts and music curation. Throughout the campaign, Spotify is paying tribute to the musicians who have paved the way and the artists who will define what’s next.

Spotify will celebrate the refresh of the Black Girl Magic playlist and the three artists at a special salon dinner in Los Angeles with other Black women in creative fields to encourage collaboration between themselves.

The women of BLK @ Spotify, Spotify’s employee resource group for black employees, worked closely with Spotify’s creative team to identify and select the three collaborators.

About the Artists

Theresa Chromati is a Guyanese-American multimedia artist born in Baltimore, Maryland. Chromati explores black women as idealized figures that embrace empowering identifications of full figured women. Chromati emphasizes subtle gestures of intimacy within familial, romantic, and congenial relationships. As well as looking into a spectrum of experiences that exist for women within public and private spaces, exceeding the limitations traditionally imposed on them. Her work has most recently been displayed at Untitled Art Fair, Miami 2017 and featured on Art News, i-D, FADER, Cool Hunting, and Juxtapoz Magazine. She received her BFA from Pratt Institute and is currently based in Brooklyn.

Sadé Clacken Joseph is a Caribbean-American filmmaker, photographer and singer-songwriter from the Bronx, NY. Sadé is dedicated to shining a light on underrepresented groups, particularly people of color, women and members of the LGBTQIA community. From the Hebron Hills of Palestine, to the streets of South Central, the content she creates showcases diverse voices from all reaches of the globe. Through directing, writing, shooting, editing and producing, her portfolio extends across multiple forms of media. Whether it is music videos, documentaries, narrative films or promotional content, her vision, voice and sensitivity to socially conscious filmmaking shines brightly in her work.

Mahogany L. Browne was born in Oakland, California but has been based in Brooklyn, NY for over 15 years. A strong, Black woman, Browne is unapologetic in her work as a spoken word poet, author, and activist. She uses her personal experience with addiction, racism, sexism, and oppression to inspire her own brand of shameless, authentic work. Browne’s spoken word performances create a platform through poetry for women and girls to feel empowered and heard. A Cave Canem fellow and Agnes Gund Fund Recipient, Browne has published several poetry collections and books, including Black Girl Magic, Kissing Caskets, Redbone and Dear Twitter: Love Letters Hashed Out Online. She has also released five LPs, including a live album, Sheroshima.