Tag: interviews

Content Creator Serena Kelly Explains Why It’s OK To Just Have Fun With Audiobooks

A self-described “girl who reads books and does makeup,” content creator Serena Kelly has taken her interests and put them front and center on social media. Millions of fans around the world now seek out her rapid-fire comedic videos.

As an avid reader, Serena also loves listening to audiobooks as a way to immerse herself in a story, whether she’s at home or on the go. “I think audiobooks are the most spellbinding form of media out there,” Serena tells For the Record. “When I listen to someone either tell their own story or narrate this incredibly rich story written by someone else, I think of how humans have been telling stories for thousands of years and I feel so connected to all the generations before me.”

We sat down with Serena to learn more about her love of reading, her emergence as a content creator, and the audiobooks that should be on everyone’s list. 

What prompted you to start documenting your life online?

I grew up in what I consider the golden age of YouTube. I was watching Zoella, Tyler Oakley, DanandPhilGAMES, and all of the classic BuzzFeed videos. So from a young age, I always wanted to be a content creator and start my own YouTube channel, or something like that. But I was also always terrified of what other people would think. Then the pandemic came along and I was so isolated that, ironically, I felt the most free I had ever felt. I wanted to express myself and didn’t care if I failed or people disliked my content. 

So I started making videos, and of course they were terrible at first. But once I got my footing and genuinely began to have fun, I got on a roll and never looked back.

What do you love most about audiobooks?

As much as I love watching short-form social content, the more hours that I spend consuming it, I can feel my attention span dwindling away. So when I turn to something longer-form like an audiobook, it feels like just a multivitamin for my brain, which is really nice. 

And then I love that feeling of getting invested in a really good book. There are always moments where I have to hit pause on an audiobook and go back to my own life, but I spend the entire day wondering what’s gonna happen next in the book and slowly count down the hours until I can start listening again.

Have you always been a voracious reader?

Growing up, I was very, very into books and I loved classic YA novels like The Fault In Our Stars and The Hunger Games. I was making fan edits of those from a very early age. But from high school through college, I never really had time to read for fun and I missed it so much. 

Once I graduated college, I didn’t even know where to start again, and audiobooks really helped me get back into reading. I was working a warehouse job where I was doing mindless tasks with my hands and I had a lot of free time. So I’d put on a pair of headphones, find an audiobook that looked good, and get wrapped up in them. Specifically, Practical Magic by Alice Hoffman and The Song of Achilles by Madeline Miller really got me into audiobooks.

What books have had a big impact on you? 

I would say The Anthropocene Reviewed by John Green, and Braiding Sweetgrass by Robin Wall Kimmerer. I’ve always been a diehard fiction girlie, and nonfiction has never been my cup of tea, but I listened to both audiobooks and got so drawn in to each story. Even though they’re “informative texts” there’s still this underlying personal story in each. They made me look at the world in a different way because they go into such educational detail about plants or things we encounter in everyday life. Like, there must be so many beautiful backstories to things that I haven’t discovered yet. 

How do you go about choosing your next listen?

I’m a huge mood reader. I only read a book if I’m in the mood to read a certain book, which is hard because my mood changes like every 30 minutes. For me, a good rule of thumb is to pick a book that fits with the seasons. So right now I’m listening to Bunny by Mona Awad. And it starts off at the beginning of the academic year, and then as it goes on, it moves into the chillier holiday months. It’s funny because I was listening to it while walking my dog, and it’s describing these wintery city conditions as I’m in the bitter cold. I was like, “Oh my God, it’s like I’m in the book.”

Do you have any advice for people who are just getting into—or getting back into—reading?

First and foremost: Audiobooks totally count as reading. 

And then I would say to start as small as you need to. There’s so much pressure for adults to read “smart books.” Like nonfiction books about things going on in the world or classics or really intense contemporary fiction. But you’re not going to have a ton of fun if you just jump into those. It’s kind of like deciding you want to start running, and you immediately try to run a marathon. 

So find an audiobook that’s fast-paced, character driven, and not super long, because then you can build up momentum by getting really into a book, finishing it, and experiencing that dopamine hit. It will make you super excited to find your next read. 

Share a few of your favorite audiobook recommendations.

One of my favorite audiobooks of all time is The Dutch House by Ann Patchett. I realistically would never have read it in print form. But there was a time where I needed something to listen to and noticed it was narrated by Tom Hanks as I was browsing through audiobooks. I didn’t even read the description. I just hit play and he gave such a good performance, and now it’s one of my favorite books.

I also love If We Were Villains by M.L. Rio, and Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin. They’re especially great for if you’re just starting your reading journey or getting back into it.

Everybody’s also talking about Fourth Wing by Rebecca Yarros, so I definitely want to check that out. And I have to throw one classic in there, which is Frankenstein by Mary Shelley.

Make your next read an engaging listen by pressing play on one of the many great audiobooks available on Spotify.

Latin American Creators Show Off Their Creativity With Video Podcasts

Many podcast hosts are getting up close and personal with fans in a new way—with video. Video podcasts introduce an extra dimension of interactivity and closeness, allowing listeners to watch facial reactions or take notice of a host’s environment. Some creators are even excited about getting dressed up and showing off their fashion-forward “lewks.”

The shift toward video podcasts is occurring around the world, and in the Latin American market, specifically, a few fan favorites are bringing this new layer to their shows.

Mexican creator Roberta Woodworth, whose podcast LIBRE&LOCA reflects on intimate and personal topics like self-love and heartbreak, is one of those creators currently experimenting with video in her newest season. The show Escuela de Nada, which is made by three Venezuelan friends based in Mexico, is also embracing video as a new way to connect with listeners. And then there’s multifaceted Mexican creator Juanpa Zurita, who introduced video for Season 2 of his Spotify Original podcast, No Hagas Lo Fácil.

Meanwhile, some new podcasts are incorporating video from the get-go. The Brazilian Spotify Original podcast Carona Podpah, featuring Igor Cavalari (known informally as Igão) and Thiago Marques (known as Mítico) from the popular podcast Podpah, premieres on Spotify June 7 and will include video for each of its weekly episodes. The show follows the hosts as they interview guests inside a car, making video an essential part of the podcast.

We caught up with Libre & Loca host Roberta, No Hagas Lo Fácil host Juanpa, Escuela de Nada founder and cohost Chris Andrade, and Carona Podpah hosts Igor and Thiago to learn how video is changing their podcast game.

What excites you most about introducing video to your podcast?

Igor Cavalari and Thiago Marques: Podpah started as a video podcast and the public has always enjoyed that aspect of it a lot—we were the most-listened-to podcast on Spotify in Brazil in 2022 and the 24th globally. Video is fundamental to our show format because we have entertainment as a background for everything we produce—whether we talk about cooking, soccer, or music. When a platform as relevant as Spotify is interested in a partnership with us for a video podcast, it shows us and the market that the product still has a lot to be explored.

Roberta Woodworth: My podcast is very intimate, and I think video invites the listener to get closer, reflect, and empathize even more with these “intimate, universal” topics we cover in Libre & Loca.

Juanpa Zurita: It was something my community asked me for in every episode of last season. So it makes me very happy that we made it for the second season! Listening is nice, but nothing compares to seeing. I think the connection and the dynamic of the podcast is more intimate than before. And people are happy, which makes me very happy!

Chris Andrade: Escuela de Nada, being an improvised comedy podcast, draws on the power of interaction in its videos with its fans. Being able to react to jokes and see the response of the followers has been a change that has excited us a lot.

How has video influenced the way you approach each episode?

Igor and Thiago: Video gives us freedom to create more and more. There are challenges—Carona Podpah involves filming in a tight space as we take our guests inside the car and learn more about the songs that have marked their lives—but that doesn’t hinder us from trying new things.

Roberta: I’m very expressive, and being on camera reminds me that the whole world is going to see my face. That in itself makes everything more human, organic, and real. I am no longer just a voice that accompanies you. I am a person.

Juanpa: There was a drastic change to our set to give it the NHLF look and feel we wanted. We also had to reinvent the intros of the episodes, and I’m really proud of the result.

Chris: Video has led us to have a new type of continuity and closeness with our fans. By being able to see and hear us as hosts, we’re noticing that the engagement from fans is much higher.

How is video helping you connect with your fans?

Igor and Thiago: The main characteristic of a video podcast is that the audience can experience reactions. What we like about having the video feature is that our audience will be able to follow the podcast as if they were with us in the car seeing everything that happened. Video makes the program more dynamic and allows us to establish a greater connection—not only with our guests, but with those on the other side of the screen.

Roberta: It brings us much closer because people not only hear what I think and feel, but also see it. And I talk so much about emotions, so it’s very interesting how that connection becomes deeper.

Juanpa: There’s something very special about body language, and you can’t feel that if you can’t see it. I also want to thank our fans for all the love during Season 1 and for everyone’s insistence on us using video. Without them we wouldn’t have made it. 

Chris: Video has helped us further expand and disseminate our content to a social media platform where video is dominant. Each person has their own way of consuming content, and without a doubt, the video adds a lot to us and brings a lot of value to the new generations.

Journalist Louis Theroux Takes On His Dream Format in His New Spotify Exclusive Podcast

Louis Theroux, the award-winning documentary filmmaker, journalist, broadcaster, and author, wishes he could speak to Sally Hemmings, William Shakespeare, and Joan of Arc. But since they’re not available, he’s setting his sights on other guests in his new show, The Louis Theroux Podcast. In the Spotify Exclusive, the British-American hosts in-depth, freewheeling conversations with notable stars from both sides of the Atlantic.

Created by Mindhouse Productions, the first series run of nine episodes features guests spanning the entertainment spectrum. “I am thrilled to be back hosting podcasts. Long-form conversation is a dream format for me,” explained Theroux. “When I started doing them a few years ago, I couldn’t believe how much response I was getting.”

The journalist got his start working as a correspondent on Michael Moore’s TV Nation before creating his own long-form TV films and publishing several books. He says listeners can expect the podcast to be an intelligent and fun space where he connects with a variety of high-profile guests. 

“You can listen while cooking, doing the laundry, and even cycling, though that’s not recommended as you may be so entertained your concentration could lapse,” he joked. 

The podcast is the latest in a series of Spotify Exclusives from the U.K., which also include The Receipts Podcast, JaackMaate’s Happy Hour, and Rob Beckett and Josh Widdicombe’s Parenting Hell.

 

Keep an eye out for The Louis Theroux Podcast, coming later this spring, exclusively on Spotify.