Tag: RADAR

Spotify’s RADAR Program Launches Second US Artist, J.I The Prince of N.Y Alongside New Content

July 15, 2020

RADAR, Spotify’s global emerging artist program that launched in March 2020, represents Spotify’s commitment to supporting artists across all genres and stages of their development. We created RADAR, along with its 20 global sister programs, to harness the strength of our platform to deepen new artist connections to their audiences. Today, in the next step of the RADAR journey, we are excited to announce our newest partnership with NYC-based rapper J.I The Prince of N.Y. 

“Our team is excited to announce its partnership with J.I The Prince of N.Y for its RADAR program,” says Carl Chery, Spotify’s Head of Urban. “We look forward to helping develop the career of one of the most promising new rappers in the game.” Ned Monahan, Spotify’s Head of Global Hits, continues, “We’re proud to be championing world-class talent through our global marketing and editorial teams with RADAR. J.I has built a devoted fan base that is ready to support him as he continues to grow and attain a broader audience. We couldn’t be more excited to be a part of this development.”

J.I The Prince of N.Y is the second 2020 U.S. RADAR artist. He’s already made waves in the rap community and is known for his melodic flow, infectious charisma, and powerfully honest lyrics. “I used to write short stories in school,” says J.I The Prince of N.Y.  “English was my favorite subject and it inspired me to try and write music at 12. And then at the age of 14, I went for it and put myself out there.”

At 14, the Puerto Rican-native—by way of Crown Heights, Brooklyn—began posting his freestyles on Instagram and soon caught the attention of legendary rapper-producer-executive Jermaine Dupri.

“I used to create videos of myself rapping and would upload them and tag the show, production, and Jermaine Dupri,” the rapper explained. “He started following me on social media, and then they reached out and finally flew me out to record [The Rap Game]. This show gave me a platform and it’s exactly what I needed.”

As the rapper’s star continues to rise, Spotify is propelling J.I The Prince of N.Y’s further success through the RADAR program’s wide universe of original content. That includes the forthcoming mini-documentary premiering on HotNewHipHop with a trailer out today, third-party partnerships, features in On Our Radar and RapCaviar playlists, a Spotify Singles recording, support on his album release, and marketing and social promotion across each tentpole initiative.

“I want to stress to all aspiring artists that a solid team behind you is what you need. When I started my career I had my family working with me,” J.I The Prince of N.Y explained. But “the reality is that they were not industry connected.”

J.I The Prince of N.Y has captured the attention of artists such as Jadakiss, Cardi B, and Drake, who recently sang along to his track “Used To” on Instagram Live. His music continues to be shared with his fan base, which includes over 1.4 million followers.

J.I The Prince of N.Y’s single “Need Me” is now climbing past the 89 million stream mark, and “Love Scars” and “Proud of Me” total over 300 million streams on Spotify. The East Coast rapper, who has cemented his place as a rising star to look out for, is set to release his new EP, Welcome To G Starr Vol. 1, on July 17, which is only the tip of the iceberg. He has a wave of music in store for his fans and a new approach to changing the game.

“Some of the artists that I am listening to include Novani, a rapper from Brooklyn who stays true to himself; and Toosie—he is blowing up and I am planning on working with him,” he said. “We need inspiring artists. We are in a weird gap in the music industry and we need more artists to make an impact in a positive way.” 

Since RADAR launched, Spotify has supported and helped spotlight breakthrough artists such as the first U.S. RADAR artist, Alaina Castillo, as well as Agnes Nunes (Brazil), Lous & The Yakuza (Belgium), CHAII (Iran), and more. With RADAR, Spotify uses its strength in discovery to support artists of all levels and genres globally so they can be heard and supported in every way throughout their careers.

“I am excited to be presented with this global opportunity . . . with all of Spotify’s support, it’s just adding fuel to our jet pack,” J.I The Prince of N.Y said. “I don’t plan on going anywhere and people will need to get used to me.”

Stream J.I The Prince of N.Y’s top hits below.

Germany’s Zoe Wees Owns Her Journey on Powerful Debut Single

July 6, 2020

Photo credit: Svenja Blobel

Every artist dreams of penning a breakthrough track—one that opens all the right doors. The 18-year-old German singer-songwriter Zoe Wees hit that benchmark with her very first single, “Control,” a vulnerable ballad centered on plaintive piano and a powerhouse vocal performance.

Since its release in March, the song has charted on Spotify’s Viral 50 in dozens of countries, and between “Control” and her guest feature on Hamburg duo Moonbootica’s 2019 single “Hibernating,” Zoe has already secured more than 3 million monthly listeners on Spotify. 

“It feels like I’m dreaming,” Zoe tells For the Record. “It’s unbelievable how much feedback I get every day.”

And now, Zoe has been picked to represent Germany in Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at early stages of their careers broaden their fan bases. Awareness of the artists is built through Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

“It’s a great honor for me to be part of the program,” Zoe says. “Spotify helped me to build my fan base from scratch and helped me reach people from all over the world who can relate with my story. They discover me on Spotify and reach out to me on my social media channels to tell me how much they like it. That’s magical, and I’m very grateful for that.”

Part of Zoe’s success lies with her ability to connect with listeners. “Control” is a deeply emotional song with lyrics that are relatable to anyone who’s ever struggled with anxiety and the feeling of not being in control. The lyrics actually draw from something much more specific in Zoe’s life: her prolonged struggle with benign rolandic epilepsy (BRE), a condition in some children that causes nighttime seizures strong enough to wake them. Though BRE often resolves itself during puberty, its formative effects on a child can linger well into adulthood.

“This disease had me fighting for years with problems like helplessness and exclusion from a very young age,” Zoe explains. “The sickness was stronger than me and left scars that have become part of my life. Accepting them has taken so much time, but they make me what I am today: a fighter. ‘Control’ is not only the story of the end of a long struggle for me, but also the beginning of leaving my past behind.”

Dedicated to a teacher who helped her through the darkest times of her condition, “Control” finds Zoe taking ownership of her story in a way that allows her to move on. “I’m so happy that I can finally tell the story of the most important and also the most difficult phase of my life,” she says. “Even though it was painful to write, it was also very healing. The whole process was therapeutic, giving me an opportunity to contain the fear and to deal with the pain.” 

As “Control” continues to wow new listeners, Zoe will be working on a follow-up track. And while the COVID-19 pandemic delayed the touring she had planned for this year, it hasn’t slowed the song’s prodigious rise online—especially on Spotify.

Listen to Zoe’s single, “Control.”

South African Rapper Willy Cardiac Is a Global Star in the Making

July 2, 2020

Willy Cardiac may have just turned 19, but the rapper has been a breakout talent in South Africa for several years. And now the Pretoria-based teen has leveled up with his new single “Fan of Me,” featuring a guest turn from Grammy-winning R&B singer-songwriter Eric Bellinger (who has co-penned tracks for Usher and Justin Bieber). The AutoTune-glossed earworm came to him following a quick trip to California.

“I recorded the song right after I got back from LA,” he told For the Record, beaming. “I thought it was fire and sent it to my manager the next morning. My manager sent the song to Eric’s team and he sent his verse back in less than 24 hours. Insane, right?”

This track isn’t the only thing Willy has going on right now. He was recently chosen to represent South Africa for Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at all stages of their careers strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

“It definitely feels great to be a part of it,” says Willy. “Spotify is helping me get my music out to a wider crowd and get a bigger fan base. I’m honored.”

It’s no surprise Willy’s talent has led him to RADAR. Last year, he had a career-making run of singles. Take “Sippy Dippy,” which applies relentless come-ons and put-downs over darkly coiled production. It confirms Willy’s knack for smooth, mantra-like refrains that contrast perfectly with the spiky urgency of his verses. “Blicky” on the other hand is more overtly grime in tone, while “No Percs” showcases a softer vocal delivery over clean, melodic electronics and low-slung bass swells.

After releasing six singles in little more than a year’s time, it’s no surprise that Willy is now focused on his debut album. “I’m working on new songs and tapping into a lot of genres, trying to show people the more versatile side of me,” he says. “It’s gonna be crazy when people hear this new music. They’re not gonna believe it.”

Willy has been writing music since age 10 and started recording himself rapping on his phone a few years after that. He traces his lifelong passion for hip-hop back to discovering Lil Wayne as a child. “He caught my attention the first time I saw him on a music video,” recalls Willy. “I knew right there that I wanted to be just like him.”

Despite the small rap scene in Pretoria, a sprawling mountainside city with a population under 3 million, Willy says he’s always felt like he was speaking to people through his music. “You have to start somewhere, right?” he says. “I officially recorded my first song when I was 16. I just blew up from there. I never stopped from then on.”

By early 2020 Willy was performing live at South African rap icon Riky Rick’s stacked Cotton Fest in Johannesburg and was included on several media platforms’ lists of MCs to look out for in the coming year.

Now, with the help of RADAR, Willy’s music will reach an ever-greater audience. “My mission has always been to blow up globally, [so] it’s great to see that things are finally falling into place,” says Willy. “I can’t wait for what the future holds.”

Check out some of Willy’s top hits.

India’s Sanjeeta Bhattacharya Dabbles Freely Across Styles

July 2, 2020

Sanjeeta Bhattacharya may have studied overseas at Boston’s famed Berklee College of Music, but the Delhi-based singer-songwriter is really a lifelong student of music. Growing up in an artistic family, she embarked on taking piano lessons and learning classical dance when she was just five. Fast-forward to today, and at age 24 she plays Balkan music and flamenco as readily as she plays jazz, pop, and folk.

“A lot of my learning was based on ear training,” Bhattacharya tells For the Record, referring to the fundamental method of identifying pitches and other musical elements by hearing alone. “As a result, I still relate to and lean toward eastern harmony, and the melodies I write incorporate these inflections. It has made me open to ideas, and I often find myself drawing parallels in what I hear and see around the world with my own roots.”

That global perspective is what makes Bhattacharya a great fit for India in Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at all stages of their careers strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives. 

“I feel very humbled and grateful,” Bhattacharya says of her inclusion in the RADAR program. “I love the concept and am thankful they’ve chosen to amplify my music through this initiative. It warms me to know that the music I write truthfully, and the stories I want to share, are able to reach a global audience.”

At Berklee, Bhattacharya had the chance to watch artists like Esperanza Spalding and Herbie Hancock play live. “You have access to music from the world over on the internet, but to experience it in person is very different,” she says. “The one thing I took away from college is humility—to recognize that one of the greatest gifts we have is the power to communicate, and to use that power responsibly.” 

Emotional communication through lyrics is one of Bhattacharya’s obvious strengths, whether she’s duetting with Susmit Bose on the American folk standard “Wayfaring Stranger” for the soundtrack of the 2016 movie M Cream or tenderly plucking heartstrings against plaintive violin and cello on 2017’s “I Will Wait.” Her singing rises and flutters beautifully while remaining controlled and emotionally grounded, even when making a jazzier turn on 2018’s “Natsukashii” or stripping down to smoldering folk balladry for “Watercolour” featuring New Delhi singer-guitarist Dhruv Visvanath.

Though she primarily sings in English, which she grew up speaking, along with Hindi and Bengali, Bhattacharya has sung in Spanish and other languages, too. Inspired by “the divine friendship” between philosophical poets Rumi and Shams-i-Tabrīzī around the turn of the 13th century, her 2018 single “Shams” includes lyrics in both Hindi and Urdu, while “Natsukashii” takes its name from a Japanese word for nostalgia.

“I have always had a fascination for languages,” she says. “They connect me in some way to the history of the places where those languages were born. I like to explore these languages and see how best I can relate them with experiences in my own life.”

Following her studies at Berklee, where one highlight was performing at a live tribute to iconic Indian composer A.R. Rahman at the Boston Symphony Hall, Bhattacharya returned to India, balancing close-quarters gigs with large-scale festivals.

She has toured much of the country, though she has yet to play in Madhya Pradesh, a large state in central India. While that’s very much on her list, she has been limited this year by the impacts of COVID-19. But rather than let that sideline her, Bhattacharya has been hosting live-streamed concerts and donating all proceeds to nonprofit organizations. 

“I love playing unplugged, rather than singing into microphones; it’s very liberating to me,” she says of the live-streaming experience. “That being said, I do miss the energy of an audience that surrounds you. Seeing faces react, hearing their voices, feeling the warmth in the room makes a huge difference to me. I hope we are able to cope and recoup soon, and share our stories at least with an intimate gathering.”

Check Sanjeeta’s top tracks on Spotify.

New Zealand’s CHAII Brings Persian Flair to Hip-Hop

June 17, 2020

Soon after migrating to New Zealand at age eight, the Iranian artist CHAII heard Eminem and felt “instantly hooked.” Three years later she was making music herself. Fast-forward to today, and her swaggering, pop-friendly hybrid of Western hip-hop and Persian musical touchstones is making a massive splash, leading her to being included in Spotify’s global emerging artist program, RADAR.

The program features artists from over 50 markets worldwide and helps performers at early stages of their careers broaden their fan bases. Awareness of the artists is built through Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

Originally from Ahwaz, Iran, CHAII paid tribute to the region with her debut single, 2019’s “South.” The song incorporates sounds from southern Iran, which is home to a deeply rhythmic style of traditional dance music called Bandari. This style of music combines Persian instruments like the tombak and daf with Afro-Cuban instruments like conga and talking drums. 

“It’s very inspiring, especially the drums and percussion in the 6/8 time signature,” CHAII tells For the Record. “Persians love dancing, and 6/8 gets you moving no matter where you are in the world.” She also credits modern classics from Persian artists like Googoosh and Siavash Ghomayshi for reminding her of her native country’s musical offerings during her rap-heavy teen years. 

Those mingling global influences inform her own music today: her breakthrough track “Digebasse” sees her rapping in both English and Farsi alongside an equally international guest in B Wise, an Australian rapper with Nigerian heritage.

“Rapping in Farsi came naturally for me,” she says. “It also helped me practice my native tongue. Incorporating traditional Persian music into the hip-hop world [has been] a very long but fun process. I’m still experimenting with it and feel I’ve only just scratched the surface.”

Her punchy, continent-jumping sound recalls the similarly worldly hip-hop of artists like M.I.A. and Tkay Maidza, especially on her new single “Lightswitch.” Produced by Frank Eliesa of the genre-bending New Zealand ensemble Yoko-Zuna, the song packs CHAII’s nonchalant lyrical takedown into a brisk three minutes of catchy hip-hop.

“‘Lightswitch’ reflects on my journey in music so far, working hard to get to every stage,” says CHAII. “Coming to the conclusion that you can’t please everyone and have to own what you do. To live with no regrets and be bold.” She also connects the song to some of the Iranian artists now based in Los Angeles who similarly have brought their country’s music to wider audiences. Like so many artists at the moment, CHAII watched her year’s plans dissipate somewhat in the wake of the pandemic. She was slated to make her debut at SXSW this year, for example, before the festival was cancelled due to COVID-19. Yet she remains upbeat, using this time to reflect and work ahead.

“I’m used to having to adapt to change, especially from being in the music industry,” she says. “Even though it’s a crazy time, I see it as a time to refocus and write more music. [And] to make a bigger and better show for when the time comes to resume our shows overseas.” 

For now, CHAII’s already considerable international reach will get a serious boost thanks to her inclusion in RADAR. “I was truly surprised to be chosen,” says CHAII. “It’s a partnership I’m hugely looking forward to. Spotify has been a big part of getting my music to a wider audience, regardless of not fitting [into any one] box. My music is an example and a reflection of cultures morphing, and I feel the world needs to see, hear, and experience more of that.”

Check out more of the artists selected for Spotify’s global RADAR program.

Agnes Nunes Is Brazil’s New Go-To Collaborator

May 27, 2020

When Agnes Nunes was 12, she asked her mother for a cell phone. She got a keyboard instead, a twist of fate that would reshape the Brazilian singer’s entire future. And so, in the mountain-flanked city of Campina Grande, she began teaching herself how to play the instrument that had slipped quietly into her life.

“I started inside my mother’s apartment,” she told For the Record. “I used to play my keyboard in front of the window. I started recording myself and that’s how it all started.”

Her recordings grew into videos of herself performing cover songs that she would post online, showcasing the soulful poise and sensitivity of her vocals as well as her progressing keyboard work. Those covers snagged the attention of Rio de Janeiro rapper-singer Xamã (“Shaman” in English), and last year the pair enjoyed a breakthrough collaboration with “Cida,” a romantic duet that unfolds over wispy keys and gentle acoustic guitar.

Besides earning herself an instant calling card with that heartbreaking song, her association with Xamã led to her first record deal with the São Paulo label Bagua. “Xamã is kind of a godfather to me,” said Nunes. “He was the one who introduced me to my label, [which] now is a family to me.”

Their seamless pairing also yielded the four-song EP Elas Por Elas (“They For They”), produced by Nunes’s repeat collaborator CMK. Featuring “Cida,” the EP further illuminates her versatility, thanks to the spectral piano ballad “Dolores” and the samba-kissed “Sônia.” There’s also “Rose,” which pivots from a jazzy slow burn to funky disco pop, with Nunes gliding over the upbeat dance-floor summons with heavenly finesse.

Influenced by vocalists as diverse as Nina Simone, SZA, and Rihanna, Nunes brings a smoldering intimacy to everything she sings. That includes her debut single, “Segredo” (“Secret”), which pairs a skeletal keyboard hook with electronic beats and flourishes, and the more swaggering, R&B-shaded “100 por Hora” (“100 per Hour”), which references both iconic criminal couple Bonnie and Clyde and northeastern Brazil’s popular genre and dance, forró.

Singing in her native Portuguese, Nunes has found that her music travels well across other countries and cultures, transcending any would-be language barrier. “I think Brazilian music is well accepted in the whole world,” she said. “We had masters that opened this door for my generation. I receive a lot of messages from people from all kinds of countries, but especially where Portuguese is the mother language, like Portugal and Angola.”

Nunes’s varied run of singles and collaborations—in 2019 she also released a track with acclaimed Brazilian songwriter Tiago Iorc entitled “Pode Se Achegar” and appeared on Chico César’s orchestral yet funky “De Peito Alberto”—has already established the young artist as a rare singer who can slot into practically any setting while retaining her delicate phrasing and distinctive accent. This flexibility made her a fitting candidate for Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at all stages of their careers strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

Such an opportunity is definitely a step in the right direction for Nunes, who has grown by leaps and bounds from when she was that curious 12-year-old teaching herself keyboard in her mom’s apartment. When asked about her goals for the future, she answers simply, “Music. Music is my plan and goal for life.”

Check out more of the artists selected for Spotify’s global RADAR program.

 

Meet Lous and the Yakuza, the Belgian Artist Who Can Sing in Any Language

May 22, 2020

A subtle assortment of styles swirl together in the music of Lous and the Yakuza, the stage name of Marie Pierra-Kakoma. Across her first three singles, Pierra-Kakoma leans into snappy, minimalistic R&B (“Dilemme“), slinky, melodic trap (“Tout est gore”), and nuanced, introspective pop (“Solo”), all of which she sings in French with equal parts age-old poise and modern swagger.

Having penned her very first songs at the same time as she learned how to read and write—around age 6 or 7—Pierra-Kakoma found her calling early on and hasn’t doubted herself since. “I started writing and never really stopped. I was writing until my wrist hurt, but now I’m more relaxed about it,” she said to For the Record.

Australian Newcomer Merci, Mercy Discusses Her Big Break

May 4, 2020

As far as career goals go, the 19-year-old Australian singer-songwriter merci, mercy told For the Record that she aims to be “brutally honest” above all else in her songs, celebrating her weirdness in a way that makes others follow suit. Her commitment to smashing taboos comes alive on the rising artist’s debut single, which is the rare kind of debut that feels assured and fully formed. 

The strength of that song, “F*cked Myself Up,” recently led to merci, mercy being handpicked as Australia’s representative in Spotify’s global emerging-artist program, RADAR. The program features artists at all stages of their careers from over 50 markets worldwide and helps them strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives. 

On her lead single, merci, mercy sounds self-aware as she sings about heavy issues like substance abuse and alcohol dependency above a deceptively slinky groove flecked with electronic flourishes. The entire track exudes a nonchalant lightness despite lyrics detailing the powerful temptation to overindulge; the song is topped off with pop-bright vocals as charismatic as they are matter-of-fact.

If merci, mercy sounds wise beyond her years, it may be a result of her having lived abroad with her mother, splitting her childhood and subsequent years between Beijing, Thailand, Sydney, and smaller towns in Australia. “It definitely made me who I am today,” she told For the Record. “Being able to live in other countries and experience the way other people live really opens your mind. I feel really grateful I had the opportunity to do that.”

It’s no wonder, then, that the teenage artist is already working with top-flight producers like Edwin White (Vance Joy, Fergus James) and Joel Quartermain (G Flip, Meg Mac), who co-wrote the track. In fact, she had already signed with a management company, a booking agency, and veteran Aussie label Liberation Records before the song even came out in March, all thanks to the strength of an earlier tune called “Be” that she quietly uploaded in 2018.

Her stage name, meanwhile, was suggested by a friend when she couldn’t decide between Merci (French for “thank you”) or Mercy. And though she’s only just released her first worldwide single, she has been writing songs—“in my bedroom, car, shower, and every other good place to procrastinate—since the age of 16, when she realized that singing other people’s material wasn’t for her.

“I started to use it as an excuse to avoid responsibilities such as schoolwork and cleaning my bedroom,” she admitted. “Nothing has changed, apart from the schoolwork and being way better at writing songs.”

What has changed, of course, is working with producers like White and Quartermain to perfect her songs in the studio. “It felt like home, like I was meant to be there,” recounted merci, mercy. “I was obviously nervous each and every time, but I just loved being with such amazing people creating such innovative music.”

As for her inclusion in Spotify’s RADAR program, merci, mercy said it’s been a welcome vote of confidence: “It leaves me in a constant state of empowerment, humbleness, and excitement. It confirms for me that my dreams are indeed coming true. I feel validated in the most wondrous of ways.”

Check out merci,mercy and more of the artists selected for Spotify’s worldwide RADAR program on the On Our Radar playlist. 

Meet Alaina Castillo — Bilingual Singer-Songwriter and Featured U.S. RADAR Artist

March 30, 2020

Recently, Spotify launched RADAR, a global development program for emerging artists around the world. RADAR allows us to deepen our commitment to young talent at all stages and strengthen their connections to their audiences. One such young talent we’re excited to support is U.S.-based singer-songwriter Alaina Castillo.

Prior to her junior year of high school, Alaina’s musical career revolved around singing in the church choir. Then, she began posting original songs, covers, and ASMR content on her video channel. In a matter of months, the Houston native had accumulated nearly 800,000 subscribers and made a fan of RØMANS — a producer known for churning out hits from pop stars like Demi Levato, John Legend, and Clean Bandit. From there, her career took off. 

RØMANS went on to produce Alaina’s debut EP in 2019, Antisocial Butterfly, which showcased her ability to weave beautifully between her two languages, English and Spanish. The album’s hit single, “i don’t think i love you anymore,” raked in more than 3 million streams on Spotify and paved the way for her sophomore single, “Valentine’s Day.” Most recently, she released two new singles, “ocean waves” and “just a boy,” and two Spotify Singles recordings.

We caught up with the RADAR U.S. representative for an inside look at her EP Antisocial Butterfly, what it was like to collaborate with RØMANS, and life on Spotify’s RADAR.

36 New Artists Around the World That Are on Spotify’s RADAR

March 9, 2020

Lauv. The Blaze. King Princess. Lil Baby. Official HIGE DANdism. Jorja Smith. These are undeniably prominent artists in today’s global musical landscape. They’ve been making their way onto Wrapped cards and festival headliner slots—but not so long ago they were just starting out, working their way up for a chance in the spotlight. Each was assisted in this journey by Spotify’s commitment to bringing up-and-coming artists to your attention—something we’re excited to continue with the launch of RADAR.

Through RADAR, our global emerging-artist program, we’re deepening our commitment to emerging artists at all stages of their development and strengthening their connection to audiences. With this global launch, we’ll continue to build on Spotify’s history of working with emerging artists through 19 sister programs featuring up-and-coming creators from more than 50 markets worldwide, all focused on helping artists from around the world reach the next stage in their careers.

“Spotify is a major reason why I’m able to be an independent artist,” says American singer-songwriter/producer Lauv, who was featured through Spotify’s developing artist program a few years ago. “Having their support from day one in making my music accessible to millions of users around the world has allowed me to grow as an artist and share music on my terms over the past five years. To have fans, whether in the Philippines, Peru, or Philadelphia know the words to songs all before I ever toured there speaks to Spotify’s global reach and ability to speak directly to fans with music that resonates around the globe.”

The launch of the program brings a mixture of Spotify’s best-in-class editorial and marketing abilities. Our playlists feature new and emerging talent around the world, and our marketing campaigns provide fans with the opportunity to get to know their new favorite artists.

“Spotify is thrilled to announce the launch of RADAR this year with an incredible group of emerging artists from across the globe,” said Ned Monahan, Spotify’s Head of Global Hits. “RADAR will become an influential program for up-and-coming artists across all genres worldwide and a great way for our global marketing and editorial teams to support the next generation of international superstars.”