Tag: spotify wrapped

Ya están aquí: los artistas, canciones y podcasts más escuchados, además de las tendencias de escucha del 2022

November 30, 2022

No hay una sola forma de definir lo que ha sido el 2022. El volver luego de algunos años de incertidumbre nos ha llevado a que cada quien cree una “nueva normalidad” en nuestras relaciones con la cultura, y entre nosotros. Este año, los oyentes de Spotify aprovecharon para redefinir lo que les apasiona. Y ahora es tiempo de relevar lo que colectivamente cautivó y obsesionó a todo el mundo en la suma de todos los Mi 2022 en Spotify. 

Desde la música que nos hace bailar hasta los podcasts que nos mantienen fascinados, este es el audio que llegó a la cima de las playlists de los oyentes de Spotify.

Los artistas más escuchados de 2022 

Es un tricampeonato para Bad Bunny. El cantante y compositor es el artista más escuchado del mundo en Spotify, un lugar que mantiene desde el 2020. Ningún otro artista ha logrado esa hazaña antes, así que para celebrar, convertimos el botón de corazón en Spotify en el icónico corazón rojo de Un Verano Sin Ti. El artista también fue el más escuchado en todos los países hispanohablantes de Latinoamérica.

Taylor Swift  llegó a tiempo a la cita con sus fans a medianoche, y eso la impulsó a convertirse en la segunda artista más reproducida del año globalmente, y en el primer lugar de Australia, el Reino Unido, Irlanda, Malasia, Filipinas, Nueva Zelanda, Qatar, Eslovenia y Singapur. Completando los cinco artistas más escuchados están las dos potencias de Toronto, Drake y The Weeknd, junto con la banda de K-Pop BTS.   

Las canciones más escuchadas de 2022 

El creador de la canción del verano de 2022, Harry Styles, se lleva el codiciado honor de tener la canción más reproducida en todo el mundo con su éxito “As It Was”. La canción “Heat Waves” de la banda británica de indie rock Glass Animals es la segunda canción más escuchada de 2022, y los fanáticos simplemente no tienen suficiente. La colaboración del artista australiano The Kid LAROI con  Justin Bieber en “STAY” es la tercera canción más reproducida del año. “Me Porto Bonito”  feat. Chencho Corleone y “Tití Me Preguntó” de Bad Bunny ocupan el cuarto y quinto lugar, respectivamente.

Los álbumes más escuchados del 2022

Ahora bien, ¿qué obra en formato álbum, se escuchó más en 2022? Del español al inglés, del pop al hip-hop, los oyentes de todo el mundo mostraron una variedad de gustos. Un Verano Sin Ti  de Bad Bunny ocupa el primer lugar como el álbum más reproducido a nivel global para 2022. Harry’s House  de Harry Styles ocupa el segundo lugar. El álbum debut de Olivia Rodrigo, SOUR, ocupa el tercer lugar como álbum más escuchado. El álbum = de la superestrella del pop británico Ed Sheeran sigue siendo un favorito de los fans en el número cuatro. Finalmente, el álbum Planet Her (Deluxe) de la rapera y cantante estadounidense Doja Cat ocupa el quinto sitio.

Los podcasts más escuchados de 2022

Este año, la oferta de podcasts de Spotify se expandió a nuevos mercados, brindando a más oyentes de todo el mundo nuevos programas para maratonear. Con más de cuatro millones de podcasts, la plataforma ofrece algo para cada tipo de oyente de podcasts. Pero, ¿qué programas dejaron su huella especialmente en 2022? A nivel mundial, el podcast más popular por tercer año consecutivo es The Joe Rogan Experience. Call Her Daddy, de Alex Cooper, ocupa el lugar del segundo podcast más popular. Anything Goes with Emma Chamberlain, una futura exclusiva de Spotify que toca una variedad de temas de la popular creadora estadounidense, ocupa el tercer lugar, mientras que Caso 63, un podcast original de Spotify que se estrenó en español, portugués brasileño, hindi, y el inglés ocupa el cuarto lugar con todas sus iteraciones de idiomas combinadas. Crime Junkie, un podcast sobre crímenes reales de Ashley Flowers y Brit Prawat, completa la lista como el quinto podcast más popular.

Las tendencias globales que moldearon el año 

Estos artistas, canciones, álbumes y podcasts no fueron los únicos referentes que dieron forma a nuestro año. También hubo tendencias de audio en Spotify que unieron a las personas a través de la risa y la diversión. 

La nostalgia sigue muy presente en las playlists de los fans 

 

Y, por supuesto, nuestros oyentes realmente dominan todo sobre sus programas y películas.

 

¿Ya revisaste tu propio #Mi2022enSpotify? ¿Estos artistas, canciones, álbumes, podcasts y tendencias aparecen en tu experiencia de fin de año? Obtén más información sobre lo que tenemos reservado específicamente para ti aquí.

Mientras nos despedimos de 2022, puedes encontrar las listas completas de las canciones, los artistas, álbumes y podcasts más escuchados a continuación.

Los artistas más escuchados globalmente 

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

Los álbumes más escuchados globalmente

  1. 1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. SOUR by Olivia Rodrigo
  4. = by Ed Sheeran
  5. Planet Her by Doja Cat

Las canciones más escuchadas globalmente 

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “STAY (with Justin Bieber)” by The Kid LAROI
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “Tití Me Preguntó” by Bad Bunny

Los podcasts más populares globalmente 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Anything Goes with Emma Chamberlain
  4. Case 63 (All Languages) 
  5. Crime Junkie 

Los artistas de K-Pop más escuchados globalmente 

  1. BTS
  2. BLACKPINK
  3. TWICE
  4. Stray Kids
  5. SEVENTEEN

Las canciones con las letras más compartidas globalmente 

  1. “Heat Waves” by Glass Animals
  2. “Heather” by Conan Gray
  3. “I Love You So” by The Walters
  4. “Summertime Sadness” by Lana Del Rey
  5. “Somewhere Only We Know” by Keane

Los artistas más virales globalmente 

  1. Taylor Swift
  2. The Weeknd
  3. Bad Bunny
  4. BTS
  5. Lana Del Rey

*Artistas virales significa que su música se comparte con mayor frecuencia en las plataformas sociales desde Spotify

Artistas más escuchadas de la playlist EQUAL 

  1. Sara James
  2. Shania Twain
  3. Evangelia
  4. Avril Lavigne
  5. Ethel Cain

Everything You Need To Know About 2022 Wrapped

November 30, 2022

Listen to this story read aloud in 5 minutes and 30 seconds.


What were your 2022 listening milestones? Did you forge a deeper connection to your favorite creators, or explore new avenues of audio discovery that expanded your listening habits? 

Spotify Wrapped is all about celebrating the endless ways that millions of creators and fans connect through audio each and every day. Starting today, we’re commemorating a year gone by and inviting our fans to join in on the fun with the eagerly anticipated, personalized 2022 Wrapped experience. 

This year’s Wrapped experience is filled with fan-favorite features and exciting new ones that spotlight the many-layered elements of listening that make each and every fan unique. We know that no two listeners are the same—so, from the oddly specific to the unapologetically predictable, 2022 Wrapped encourages listeners to peer into the vibrant kaleidoscope of their listening and show it off to the world. Eligible iOS and Android users with the latest version of the Spotify mobile app can celebrate this ultimate combination of self-expression and play with their personalized experiences. (Creators, fear not: Artists and podcasters will also receive their own personalized Creator Wrapped to learn about and celebrate how their fans listened.)

We’re providing fans with some of their favorite Wrapped features plus a slate of new ways to discover and celebrate their year in listening. Just make sure you’re using the most recent version—8.7.78 or higher—of the Spotify app. (You can check this by going to Settings, then About. The app version you have downloaded will show up at the top of the screen.)

Here’s what to look out for:

Dig into your listening more deeply

Alongside our reveal of the top artists, songs, albums, and podcasts of 2022 that delighted our 456 million listeners around the world, fans can also head into the experience to see their own top lists across genres, songs, and podcasts, as well as minutes listened this year. (You can learn more about some of the genres here.) This year, we’re bringing back now-classic data stories and mixing in new features for a whole new way to discover your 2022 listening. 

The two new stories include: 

  • Your Listening Personality: It’s not only about what you listened to—but what that says about your music taste. This year during Wrapped, we’re showcasing 16 different Listening Personality types that Spotify created for 2022 Wrapped. Your Wrapped will showcase your Listening Personality based on how you listened to music throughout the year. Want to better understand how each of these special personas compare to one another? Find out all about them here.
  • Audio Day: An interactive story that gives you a peek into how your music taste evolved throughout the day, Audio Day showcases the niche moods and aesthetic descriptors of the music you listened to during morning, midday, and evening time periods.

It’s Here: The Top Songs, Artists, Podcasts, and Listening Trends of 2022

November 30, 2022

Gif of the Wrapped lockup on a purple background

There’s no single way to define what a year 2022 has been. Coming back after a few years of uncertainty has led each of us to create a “new normal” in our relationships to culture—and to each other. This year, Spotify listeners especially took the chance to redefine how they find joy. And now, it’s time to unveil what the world collectively delighted in and obsessed over with Spotify’s 2022 Wrapped. 

From the music that makes us dance to the podcasts that keep us riveted, this is the audio that bubbled to the top of Spotify listeners’ playlists.

The top global artists of 2022

It’s a three-peat for global recording artist Bad Bunny. The singer-songwriter is the year’s most-streamed artist in the world on Spotify—a spot he’s held since 2020. No other artist has ever accomplished the feat before, so to celebrate, we’ve turned the heart button on Spotify into the singer’s custom red-heart icon.

Taylor Swift held true to her invitation to meet her at midnight, and it propelled her to become the second-most-streamed artist of the year globally—and the top artist in Australia, the U.K., Ireland, Malaysia, the Philippines, New Zealand, Qatar, Slovenia, and Singapore. Rounding out the top five artists are the two very familiar Toronto powerhouses Drake and The Weeknd, along with K-Pop band BTS. 

Top artists globally

Plenty of artists had their worlds rocked this year by the power of social media. The most “viral” artists were those who had their music most frequently shared to social platforms from Spotify. Taylor Swift’s Midnights release certainly got the world talking, and she claims the top spot as the most viral artist globally. The second-place position goes to The Weeknd, followed by Bad Bunny. Rounding out spots four and five are BTS and Lana Del Rey. 

most viral artists globally
The top global songs of 2022

Song of the summer 2022 creator Harry Styles takes the coveted honor of having the most-streamed song around the globe with his hit “As It Was.” British indie rock band Glass Animals’ track “Heat Waves” is the second-most-streamed song of 2022, and fans just can’t get enough. Australian artist The Kid LAROI’s collab with Justin Bieber on “STAY” is the third-most-streamed song of the year. Bad Bunny’s “Me Porto Bonito” feat. Chencho Corleon and “Tití Me Preguntó” take spots four and five, respectively.

most streamed songs globally
The top global albums of 2022

So what collective body of work, in album form, was streamed most in 2022? From Spanish to English, pop to hip-hop, listeners around the world showed a variety of tastes. Bad Bunny’s Un Verano Sin Ti takes the top spot for most-streamed album globally for 2022. Harry Styles‘ Harry’s House comes in at number two. Olivia Rodrigo’s debut album, SOUR, takes the third spot for most-streamed album. British pop superstar Ed Sheeran’s album = continues to be a fan favorite at number four. And finally, American rapper and singer Doja Cat’s album Planet Her (Deluxe) grabs the fifth spot.

most streamed albums globally

 

The top global podcasts of 2022

This year, Spotify’s podcast offerings expanded into new markets, providing more listeners around the world with new shows to binge. With more than four million podcasts, the platform offers something for every type of podcast listener. But what shows especially made their mark in 2022? Globally, the most popular podcast for the third year running is The Joe Rogan Experience. Call Her Daddy, from host Alex Cooper, takes the spot for second-most popular podcast. Anything Goes with Emma Chamberlain, a soon-to-be-Spotify Exclusive touching on a variety of topics from the popular American creator, takes the third spot, while Caso 63, a Spotify Original podcast that’s debuted in Spanish, Brazilian Portuguese, Hindi, and English takes the fourth spot with all its language iteration feeds combined. Crime Junkie, a true-crime podcast from Ashley Flowers and Brit Prawat, rounds out the list as the fifth-most popular podcast. 

most popular podcasts globally

 

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts that shaped our year. There were also audio trends on Spotify that brought people together through laughter, amusement, and enjoyment.

Nostalgia remains a staple in our listeners’ queues. 

 

This year, Spotify fans were all about the aesthetic. 

After two years of pandemic postponement, 2022 was the year for many to finally say, “I do.” 

Little Miss, the British children’s book character, made a resurgence in 2022 with fill-in-the-blank-style memes. May we suggest “Little Miss can’t stop posting her Wrapped results”? 

But a new topic that surprised everyone was corn, thanks to corn kid. 

And, of course, our listeners really know their shows and movies.

 

And their memes.

 

Have you checked out your own Wrapped yet? Do these artists, songs, albums, podcasts, and trends make an appearance in your end-of-year experience? Find out more about what we have in store specifically for you here.

As we bid farewell to 2022, you can find the full lists of the top songs, artists, albums, and podcasts below.

Most-Streamed Artists Globally

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

Most-Streamed Artists in the U.S. 

  1. Drake
  2. Taylor Swift
  3. Bad Bunny
  4. Kanye West
  5. The Weeknd

Most-Streamed Albums Globally

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. SOUR by Olivia Rodrigo
  4. = by Ed Sheeran
  5. Planet Her by Doja Cat

Most-Streamed Albums in the U.S.

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. Dangerous: The Double Album by Morgan Wallen
  4. Midnights by Taylor Swift
  5. SOUR by Olivia Rodrigo

Most-Streamed Songs Globally

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “STAY (with Justin Bieber)” by The Kid LAROI
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “Tití Me Preguntó” by Bad Bunny

Most-Streamed Songs in the U.S.

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “Bad Habit” by Steve Lacy
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “First Class” by Jack Harlow 

Most Popular Podcasts Globally

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Anything Goes with Emma Chamberlain
  4. Case 63 (All Languages) 
  5. Crime Junkie 

Most Popular Podcasts in the U.S.

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. The Daily
  5. Armchair Expert with Dax Shepard

Learn About Those Music Genres You May Not Have Heard Of

November 30, 2022

This year, you ventured into the genre-verse—and your 2022 Wrapped experience captured your journey. Did you check out the number of musical styles you explored, and gaze at your favorite five genres? Maybe you were fascinated by a genre name you didn’t know before.

There are thousands of genres out there, including new ones that are created each year. The way we see it, coming up with new names or groupings for genres gives us loose categorizations to identify emerging genres or remodel familiar ones so they are more recognizable, representative, and holistic to our listeners and their communities.

Genres like those listed in your Spotify Wrapped allow you to better identify the types of music that get you moving, catch your feels, or enable you to focus—and then find more of the same. Since music is made up of infinite types of sounds, styles, instruments, and lyrics, you can use the constellation of genres to help identify and define the sounds you like most.

Get to Know Your Music Listening Personality from 2022 Wrapped

November 30, 2022

Do you mostly listen to the same artists over and over (and over) again, or are you constantly on the hunt for something new? How about when it comes to classic tracks or recent releases? With music, everyone listens just a little bit differently, which is something 2022 Wrapped celebrates. In your personalized Wrapped experience, you may have noticed a new feature: Your Listening Personality.

Marie Rönn, Global Group Creative Director, Works Across Spotify To Bring Wrapped 2022 to Life

November 30, 2022

When you open your 2022 Spotify Wrapped, you’ll notice multicolored and multilayered graphics that are as multidimensional as your listening habits. The team behind Wrapped is just as expansive, with data scientists and engineers, copywriters, designers, music and podcast editors, and more. Uniting it all is Marie Rönn, Global Group Creative Director at Spotify. Throughout the year, she and her team ideate on concepts and collaborates with other teams to bring the project to life. 

Ahead of 2022 Wrapped, For the Record chatted with Marie to learn all about her work on the creative campaign. 

Wrapped has become a bit of a cultural phenomenon, with people anticipating its launch all year. When do you start thinking about the campaign? 

We’ve all started thinking about next year’s Wrapped already—before this year’s Wrapped is even over. Officially, I would say I get involved in conversations in March or April. That’s when we start thinking about the brief and working with the creative strategists. This past year we managed to brief writers, art directors, and designers to have them start thinking about both the design and the platform and all of that fun stuff by the end of May. 

What were some of the considerations for Wrapped this year?

We wanted to open the door to more of a joyous every day. To make sure we captured this new energy that has come out of people emerging from their bubbles and being able to meet up again. And so that’s something we were excited to dig into—to be a little bit more playful and irreverent. To have a bit of fun and encourage people to have fun as well. For the campaign, we wanted to invite people not just to get Wrapped, but to play it.

For the data stories, we asked ourselves, “What are people craving?” They want to know about their audio listening for the year, and tap into what is interesting about it—on a more emotional level. And that’s what we explored as we were starting to ideate. We had a lot of ideas—not all of them were feasible—but we worked super closely with the product team and others before landing on a couple of new data stories for this year that really tap into the more emotional side of listening. 

How did that thinking translate into the new data stories for this year, your Listening Personalities and your Audio Day? 

For the Listening Personalities, we were toying with the idea of how we would be able to talk about what your year-in-listening says about your music tastes. And so our team had all sorts of fun ideas of what we could tell about musical taste in terms of how you listen. The beautiful thing was that when we brought our ideas to the product team, they had already been thinking about a very similar concept, and had done tons of research into it. Great minds and teams came together to collaborate closely. Making sure that the Listening Personalities weren’t just for fun, but that they were insightful for listeners. 

For the Audio Day, again, we had great synergy with the product team. We wanted to get more into moods and aesthetics and move away from genres. Genres don’t give you the nuance of what type of mood you’re in, so what we wanted to do there was to try to tell you a little bit about your musical mood throughout the year. What was your musical mood when you listened in the morning versus in the evening, or at night? The inspiration was to just give people a little bit more of a meaningful experience. Genres go deep, but they’re not the only factor in the way we listen. 

Something that’s also new this year is that we added the day that you streamed your most-listened-to song the most. Peppering in a bit of fun and just a little more specific data for you to look back and think, “What was I doing that day?” Hopefully, people enjoy reminiscing. 

What’s one thing you hope fans walk away with after seeing their 2022 Wrapped? 

Hopefully they discover something about their listening that perhaps was a surprise. And that it also inspires them to keep discovering new music. Like, sure, we give you your year in review, but we also want to inspire you to keep the discovery going. 

We did something new this year to this effect: On your Wrapped playlist are your 100 songs you listened to the most. But this year, we also included one song you didn’t listen to. A playful surprise to encourage you to keep exploring.

Head to our Wrapped story hub to learn more about the new data stories for 2022.

Spotify Celebrates Wrapped With A Totally Normal Party for 2021

December 15, 2021

Photo credits: Getty images

On December 1 we unveiled 2021 Spotify Wrapped, enabling our listeners to reflect—and rejoice—as they got to witness and share what they listened to this year. As this was a year unlike any before, 2021 Wrapped was too. So even after the in-app experience debuted and the top artists and podcasters of the year were revealed, we couldn’t let the Wrapped energy stop there. We wanted to continue to celebrate and connect fans and artists to each other. 

So last night in LA, we brought the Wrapped campaign experience to life in a way only Spotify can with A Totally Normal Party for 2021. The event featured themed audio activations, aura readings from Mystic Michaela, groove-garnering DJs, and a performance from the one and only Gwen Stefani. 

Musical moments

We kicked off the night with a DJ set from Lost Kings. The LA-based duo, Robert Abisi and Nick Shanholtz, gained momentum online with their catchy remixes of pop hits and are now spinning beats of their own as well.

Afterward, because no Spotify event would be complete without a surprise, the local USC Trojan Marching Band erupted through the curtains in full uniform. They played an instrumental medley of the five most streamed songs on Spotify in 2021: Olivia Rodrigo’s “drivers license,” Lil Nas X’s “MONTERO (Call Me By Your Name),” The Kid LAROI’s “STAY (with Justin Bieber),” Olivia Rodrigo’s “good 4 u,” and Dua Lipa’s “Levitating”).

The Wait Is Over. Your Spotify 2021 Wrapped Is Here.

December 1, 2021

What did your 2021 sound like? Did you fall back in love with a past favorite artist, sample a genre you’d never listened to before, or binge true crime podcasts for the first time ever? However you streamed, it was uniquely you, and uniquely 2021. 

Today, in addition to revealing the top music and podcasts streamed globally in 2021, we’re unveiling our annual 2021 personalized Wrapped experience for listeners. It’s inspired by the millions of weird and wonderful ways you listened this year—and by the creators who soundtracked the world around us. 

In a world that continues to keep us on our toes, the 2021 Wrapped experience is full of the known and unknown, with fan-favorite experiences mixing with surprising new ones that connect listeners with each other and their favorite creators. 

Learn More About the Audio Aura in Your Spotify 2021 Wrapped With Aura Reader Mystic Michaela

December 1, 2021

The songs we listen to and the playlists we create are reflections of us. They make us dance like nobody’s watching, or sing at the top of our lungs. You may not even realize it, but the music you stream matches your individual “Audio Aura”—something you may have seen in your 2021 Wrapped experience. 

What is an aura? According to aura reader and host of the Know Your Aura with Mystic Michaela podcast, Mystic Michaela, it’s your personal energy signature. Everyone has one, and aura readers see them as a combination of colors, each representative of the traits that make you, you. 

Every year, Spotify gives listeners a personal summary of their listening habits through Wrapped. And this year, for eligible users, Wrapped includes something new: your Audio Aura. 

Like you, audio has energy, so Spotify data curators worked with Mystic Michaela to connect your listening habits in 2021 to the aura spectrum by assigning a color to each of six mood descriptor categories (including “happy,” “calm,” and “hopeful,”) and matching them with tracks on Spotify. 

After we created your personalized 2021 Wrapped experience, we assigned a weight percentage to the two audio “moods” that best represent your listening, and the final product is a swirling gradient of color. Below are the six moods and corresponding hues that could come up in your 2021 Wrapped Audio Aura.

  • Purple: This aura color pairs well with passionate music listeners. Purple auras tune in to get amped up, entertained, and moving while they navigate the twists and turns of their day. 
  • Green: Calm, analytical, and introspective are the traits that describe a green aura. These listeners gravitate toward complex music to tame their fast-moving minds. 
  • Pink: Often described as the hopeless romantics of the aura spectrum, pinks view the world with a sense of optimistic, childlike wonder. 
  • Orange: Oranges are the rebellious and bold type. They share a need for high-energy, confidence-boosting sounds.
  • Yellow: Yellows like their music to align them to the goals of their day, fueling their need for focus, motivation, and self improvement all while reducing any nerves that could get in the way.
  • Blue: Blues are wistful or emotional, and this hue reflects listeners who seek out music to feel their feelings out loud. 

We spoke with Mystic Michaela to learn more about auras, their relationship to music, and how knowing your aura can help you find your authentic self. 

How did you realize you could see and read auras? 

I’ve seen colors around people my entire life. It’s a sense to me, just like smelling. But I didn’t have a formal way of thinking about it until I was a Spanish teacher. I realized that I was differentiating instruction [to my middle school students] based on their aura colors. I saw that children with red auras thrived in competition. I saw that children with yellow auras really needed to focus on grammar. I saw that children with purple auras got the language a lot better when they could create art with it. 

And so through that, I realized, this is much bigger than just colors around people. This is about people understanding themselves and understanding that “I work this way, and you work that way.” Both are OK, but you have to use this information to dive into who you are, not who you think you should be.

How do the Audio Auras provide additional insights to a person’s Wrapped?

When listeners go into their Audio Auras, I really feel like they are going to be able to see more of themselves and have an inward conversation. You know, “Who am I and why do I listen to what I’m listening to? What am I seeking? What is my inner self actually saying?” And I think that’s going to be a really creative and spiritual conversation people can have with themselves, however they want to define that.

One of your primary goals is to help people live their lives authentically. How might a person’s Audio Aura help them do that?

Let’s say I get yellow as one of my colors, because the Audio Aura yellow is very much about self-improvement and motivation and calming one’s nerves. Then I would ask myself, “Is this me, or is this something that I strive toward? What am I calming my nerves about? What parts of my life are requiring that type of energy to come in and help me?”

I think it’s helpful to ask yourself some of those questions, because your Audio Aura reveals the energy you feel comfortable in and also the vibes you want to borrow. 

Throughout our lives, we’re constantly pretending to be somebody [else]. You might wear a different energy color to fit in. But when you put in your earbuds, when you put your playlist together—that’s you. And when you press next, or if you say, “I like that, I’m going to listen to it 10 times,” that’s you. And that’s why I feel so connected to Audio Auras, because whatever that reflects, it’s an extension of yourself. 

Ready for your reading? Head to Spotify.com/Wrapped for your personalized Audio Aura and the full 2021 Wrapped experience.

6 New Features to ‘Unwrap’ in Your Spotify 2020 Wrapped

December 1, 2020

Yesterday we revealed the most-streamed music and podcasts on Spotify around the world in 2020, as well as some of the trends taking listening by storm. But today is all about you as the Spotify 2020 Wrapped personalized experience becomes available for listeners around the world. 

Starting today, eligible users can access their personalized Wrapped experience exclusively in the Spotify mobile app on iOS and Android. As usual, this year’s Wrapped is full of insights on the artists, songs, genres, and podcasts that defined your listening in 2020—and it’s created from data unique to each and every listener.

This year, in addition to everything fans love most about Wrapped, we’ve also added a few new features to help you dig even deeper into your listening habits. 

1. New in-app quizzes allow you to test your skills at predicting the top podcasts, artists, and even top decade you streamed most.

2. You can follow the Story of Your 2020 with your Top Song to witness your top song’s journey through the year, from its first stream to its 100th and all the notable listens in between.

3. We’ll share a deeper dive into podcast listening, complete with how many minutes users spent listening and the most binge-worthy podcast of the year.

4. Premium users can look forward to new badges that crown listeners with various titles based on the ways they listened. For example, if a number of your playlists gained significant new followers, you’ll be a Tastemaker. If you listened to a song before it was cool (aka hit 50,000 streams), you’ll get the Pioneer badge. And based on the number of songs you added to playlists this year, you just might become a Collector.

5. New personalized playlists will help you make the most of what you listened to this year. These range from Your Top Songs, the songs you loved most this year in one convenient place, to Missed Hits, our Wrapped discovery playlist where we recommend popular similar 2020 releases you didn’t listen to that we think you might like. Plus, listeners in the U.S., UK and Ireland, Australia, New Zealand, and Canada can dig deeper into some of your top artists of 2020 in On Record, a mixed media experience that highlights your top 2020 artists. 

6. Finally, for the first time ever, we’re opening up the world of Wrapped to non-users. (How’s that for fighting FOMO?) Even if you’re not a Spotify subscriber, you can still check out the latest in Spotify’s global listening trends. Whether you’re looking into the most streamed podcast or the decade the world listened to the most, non-users can now join the conversation that wraps up our year in streaming. Check out the new experience at Spotify.com/Wrapped on either your desktop or your mobile browser.

As usual, today also marks the unveiling of our Wrapped Creator Experience for podcasters and artists. Creators can access their own individualized Wrapped microsite with all the ways their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

Find even more Wrapped in our Media Kit.

Las Tendencias que Marcaron al Streaming en 2020

December 1, 2020

No hace falta decirlo: 2020 fue un año diferente a los demás. Uno que, a pesar de sus desafíos únicos, inspiró la creatividad con tantas personas encontrando formas de unirse como una comunidad resiliente. El 2020 también ha sonado de manera diferente y, en el camino, el audio ha actuado como un compañero, fortaleciendo nuestras conexiones con el mundo que nos rodea y dándonos esperanza.

La campaña Lo más escuchado llega una vez más. Para muchos de nosotros, la música y los podcasts nos ayudaron a sobrellevar el año, que es lo que hace que #MiSpotify2020 sea tan especial: durante los altibajos, la gente siguió escuchando y el audio nunca perdió el ritmo.

Entonces, ¿qué escuchó el mundo en 2020?

Artistas con más streams a nivel mundial

Este año, el puertorriqueño Bad Bunny se adjudica el primer lugar este año con más de 8.300 millones de streams de fanáticos de todo el mundo. Su álbum YHLQMDLG, lanzado a fines de febrero y con colaboraciones con Sech, Anuel AA y Daddy Yankee, es también el álbum número uno en streams. Siguiendo a Bad Bunny están Drake y la estrella de Colombia J Balvin. El cuarto artista más reproducido es el fallecido rapero Juice WRLD, seguido por The Weeknd.

Billie Eilish continúa su reinado como la artista femenina más escuchada en Spotify por segundo año consecutivo, seguida por Taylor Swift y Ariana Grande en segundo y tercer lugar. Dua Lipa y Halsey se ubican como la cuarta y quinta artistas femeninas con más streams.

Canciones más escuchadas a nivel mundial

La canción más reproducida del año es “Blinding Lights” de The Weeknd, que se mantuvo firme después de ser la segunda canción más reproducida del verano con casi 1.600 millones de reproducciones este año. En el segundo y tercer lugar, respectivamente, están “Dance Monkey“, del ex músico callejero australiano Tones And I, que se volvió viral en 2019, y “The Box.” de Roddy Ricch. La cuarta canción más reproducida es la pegajosa “Roses – Imanbek Remix” de Imanbek y SAINt JHN, seguida de “Don’t Start Now” de Dua Lipa.

Álbumes más reproducidos a nivel mundial

Después del primer lugar de Bad Bunny para el álbum más reproducido, YHLQMDLG , está After Hours , de The Weeknd y Hollywood’s Bleeding. de Post Malone. Completando la lista de los álbumes más reproducidos, encontrarás Fine Line de Harry Styles y Future Nostalgia de Dua Lipa.

Podcasts más populares a nivel mundial

Más y más podcasts llegaron a Spotify en 2020, y con más de 1.9 millones de títulos, ahora hay algo para todos. Eso incluye The Joe Rogan Experience, que ocupa el puesto número uno para el podcast más popular del año. Completando los espacios dos y tres están  TED Talks Daily y The Daily, que muestran que los oyentes se mantenían informados como de costumbre. En el número cuatro se encuentra otro show nuevo, The Michelle Obama Podcast. El quinto podcast más popular es el programa de comedia y consejos, Call Her Daddy..

Géneros de podcasts más populares a nivel mundial

Los podcasts en Spotify cubren una variedad de temas que se adaptan a los variados intereses de nuestros oyentes. ¿Qué géneros atrajeron a la gente en 2020? El primer lugar es Sociedad y cultura, un género que incluye historias espeluznantes y contenido gastronómico. El siguiente en la fila es Comedia, que no es ninguna sorpresa ya que muchos están buscando más formas de reír este año. El tercer lugar está reservado para Salud y estilo de Vida, lo que demuestra que a los oyentes les encanta acudir a los podcasts para el bienestar. Arte y entretenimiento ocupa el cuarto lugar y Educación ocupa el quinto lugar, lo que demuestra que las personas recurren a los podcasts tanto para un descanso como para aprender.

Tendencias globales del streaming en 2020

Este año, también miramos más allá de los artistas, canciones, álbumes y podcasts individuales y nos sumergimos en las tendencias que dieron forma al streaming este año, las cosas que lo hicieron sonar tan diferente.

A medida que las personas comenzaron a distanciarse de las redes sociales, vimos un aumento en playlists con temas nostálgicos, playlists con temas de trabajo desde casa y en los oyentes que escuchan podcasts de bienestar. 

También vimos cambios en la forma en que las personas escuchaban. Notamos un aumento en la escucha desde casa (a través de las playlists que crearon), así como en la cantidad de personas usando Spotify desde consolas de juegos.

Este también fue un año que exigió la amplificación de las voces de comunidades de color en canciones, playlists y podcasts, ya que personas de todo el mundo salieron a las calles para decir: Black Lives Matter.

2020 también estuvo lleno de descubrimientos a medida que más y más personas escucharon podcasts por primera vez.

¿Quieres conocer más sobre tendencias y los primeros lugares de las listas? Echa un vistazo a nuestras listas de los artistas, canciones, álbumes, grupos, y los podcasts más escuchados a continuación, y no te olvides de visitar el micrositio #MiSpotify2020 en los próximos días para ver tus favoritos personales y recibir una playlist basada en tus gustos.

Así que sin más preámbulos… 

Lo más escuchado en Spotify 2020: 

Artistas Más Escuchados a nivel global

  1. Bad Bunny
  2. Drake
  3. J Balvin
  4. Juice WRLD
  5. The Weeknd

Artistas Más Escuchadas a nivel global 

  1. Billie Eilish
  2. Taylor Swift
  3. Ariana Grande
  4. Dua Lipa
  5. Halsey

Álbumes Más Escuchados a nivel global

  1. YHLQMDLG, Bad Bunny 
  2. After Hours, The Weeknd
  3. Hollywood’s Bleeding, Post Malone 
  4. Fine Line, Harry Styles 
  5. Future Nostalgia, Dua Lipa 

Canciones Más Escuchadas a nivel global 

  1. “Blinding Lights” by The Weeknd
  2. “Dance Monkey” by Tones And I 
  3. “The Box” by Roddy Ricch 
  4. “Roses – Imanbek Remix” by Imanbek and SAINt JHN
  5. “Don’t Start Now” by Dua Lipa 

Podcasts Más Populares a nivel global

  1. The Joe Rogan Experience
  2. TED Talks Daily
  3. The Daily
  4. The Michelle Obama Podcast
  5. Call Her Daddy

Géneros Más Populares 

  1. Sociedad y Cultura 
  2. Comedia
  3. Salud y Estilo de Vida
  4. Arte y Entretenimiento
  5. Educación

¿Estás listo para escuchar las canciones y podcasts más reproducidos? Visita este hub para encontrar todo de 2020. Y encontrar más en nuestro kit de medios.

The Trends That Shaped Streaming in 2020

December 1, 2020

It goes without saying: 2020 was a year unlike any other. One that, despite its unique challenges, inspired creativity with so many people finding ways to come together with resiliency as a community. 2020 has also sounded differently—and throughout it all, audio has acted as a companion, strengthening our connections with the world around us and giving us hope.

Spotify’s Wrapped is here once again to help us look back on the year. For many of us, music and podcasts helped get us through, which is what makes 2020 Wrapped so special—through ups and downs, people kept streaming, and audio never missed a beat.

So, what did the world listen to in 2020?

Most Streamed Artists Globally

Puerto Rican rapper Bad Bunny claims the top spot with more than 8.3 billion streams this year from fans around the globe. His album YHLQMDLG—released in late February and featuring collaborations with Sech, Anuel AA, and Daddy Yankee—is the number one streamed album as well. Following Bad Bunny is Drake and Latin star J Balvin. The fourth most-streamed artist is the late rapper Juice WRLD, followed by The Weeknd.

Billie Eilish continues her reign as Spotify’s most-streamed female artist for the second year in a row, followed by Taylor Swift and Ariana Grande in spots two and three. Coming in as the fourth and fifth most-streamed female artists are Dua Lipa and Halsey. 

Most Streamed Songs Globally

The most-streamed song of the year is The Weeknd’s “Blinding Lights,” which held out strong after being the second most-streamed song of the summer with almost 1.6 billion streams this year. In the second and third spots, respectively, are Australian ex-busker Tones And I’s viral 2019 earworm “Dance Monkey” and Roddy Ricch’s “The Box.” The fourth most-streamed song is the catchy “Roses – Imanbek Remix” by Imanbek and SAINt JHN, followed by “Don’t Start Now” by Dua Lipa.

Most Streamed Albums Globally

The most-streamed album of 2020 is Bad Bunny’s YHLQMDLG with over 3.3 billion streams, followed by The Weeknd’s After Hours and Post Malone’s Hollywood’s Bleeding. Rounding out the list of most-streamed albums you’ll find Harry Styles’ Fine Line and Dua Lipa’s Future Nostalgia. 

Most Popular Podcasts Globally

More and more podcasts came to Spotify in 2020, and with over 1.9 million titles, there’s now something for everyone. That includes The Joe Rogan Experience, which holds the number one spot for most popular podcast of the year. Filling in spots two and three are TED Talks Daily and The Daily, showing that listeners were staying in the know as usual. Coming in at number four is a new series from a well known voice: The Michelle Obama Podcast. The fifth most popular podcast is the comedy/advice show Call Her Daddy.

Most Popular Podcast Genres Globally

Podcasts on Spotify cover a range of topics that cater to the varied interests of our listeners. What genres were people drawn to in 2020? Taking spot number one is Society & Culture, a genre that includes both spooky stories and foodie content. Next in line is Comedy, which is no surprise as many are looking for more ways to laugh this year. Spot three is reserved for Lifestyle & Health, demonstrating that listeners love turning to podcasts for wellness. Arts & Entertainment ranks fourth and Education ranks fifth, proving that people are turning to podcasts for both a break and a time for learning.  

2020 Global Streaming Trends

This year we also looked beyond the individual artists, songs, albums, and podcasts and dove into the trends that shaped streaming—the things that made it sound so different.

As people started to social distance, we saw an increase in nostalgia-themed playlists and work-from-home-themed playlists, and in listeners listening to wellness podcasts like Unlocking Us with Brené Brown and Get Sleepy: Sleep meditation and stories.