Tag: Wrapped 2022

Spotify Wins a Trio of Awards at Cannes Lions 2023

June 22, 2023

Gold background with 2020 Gold Lion Winner text

This week at the 2023 Cannes Lions International Festival of Creativity—which recognizes excellence in the world of marketing and advertising—Spotify received a trio of awards, including a Gold Lion.

Our Gold Lion victory came in the ​​Personalized Storytelling and Experience category for our 2022 Spotify Wrapped On-Platform Experience—our campaign that’s now a cultural phenomenon. 

Wrapped campaign mobile images

“Winning the Gold Lion is an honor and a testament to the immense talent and dedication of the cross-functional team at Spotify who work to bring the magic of Wrapped to life each year,” said Taj Alavi, Spotify VP, Global Head of Marketing. “As we say, Wrapped isn’t about Spotify, it’s about the world of audio culture. This achievement reaffirms our commitment to deliver a special moment to fans and creators at the end of each year and continue innovating, inspiring, and creating experiences for our users in the years to come.” 

Wrapped harnesses the power of discoverability and personalization on Spotify and showcases it in a way that delights users and creators alike, year after year. It’s a moment when the whole company comes together to think creatively about how we can surprise and delight our listeners, and every year we continue to iterate on how we bring Wrapped to life for fans, artists, and creators around the world. 

Bronze beacons

In addition to the Gold Lion, Spotify also received a Bronze Digital Craft Lion in the Cross-Channel Storytelling category for its design of 2022 Wrapped, which showcased listening individuality—the layers within all of us, brought to life through a visual identity focused on multiplicity.

a FC Barcelona Rosalia jersey

Spotify also received a Bronze Entertainment Lion for Music for its fan engagement and community building work in a campaign that saw the debut of a special FC Barcelona match kit during the club’s men’s and women’s El Clásico matches in March. Featuring ROSALÍA’s MOTOMAMI album logo, the kits celebrated the one-year anniversary of the album and the Spanish pop star’s huge success on Spotify.

These wins cap off an exciting week for Spotify at Cannes, which included a talk on the art of the interview with star creator Alex Cooper; live performances from H.E.R., Florence + The Machine, Foo Fighters, Jack Harlow, and A$AP Rocky; DJ sets from will.i.am, Disclosure, and Uncle Waffles; and the reveal of Trevor Noah’s new Spotify Original podcast. For more on all the week’s happenings from the French Riviera, be sure to check out our Spotify Beach landing page.

Spotify Celebrates 3 Years of Record-Breaking Bad Bunny Streaming With a Mexico City Fiesta

December 13, 2022

By now, the news of Bad Bunny’s record-breaking streaming success has ricocheted far and wide. The global recording artist generated over 18.5 billion streams in 2022, landing him the title of Spotify’s top artist for the third year in a row—the first artist ever to claim such an accomplishment. If you ask us, that’s cause for celebration. 

With Mexico leading over the past three years as the top market to stream Bad Bunny, it only seemed fitting to celebrate the artist’s success with 1,000 of his biggest fans, collaborators, and supporters there. So this past weekend, Spotify and Rimas (Bad Bunny’s label) joined forces to throw the ultimate after-party at Ragga Club in Mexico City to celebrate the end of his World’s Hottest Tour. Artists Rauw Alejandro, paopao, Jowell & Randy, Carin Leon, Danna Paola, Kim Loaiza, Juan de Dios Pantoja, Mario Bautista, Buscabulla, and Arcángel were among some of the guests toasting the Puerto Rican native. 

Benito himself even took to the stage in a surprise special performance where he thanked everyone for streaming his music and for celebrating this incredible moment with him. He surprised the crowd with an improvised performance of his hit “Despues de la Playa,” and with acoustic versions of “Neverita,” “Callaita,” and “El Apagon” with the backing of a Dahian El Apechao’s live merengue band. 

Key to the celebration was the Ring Ceremony, where Jeremy Erlich, Spotify’s Global Head of Music Content, joined Benito for a celebratory moment on behalf of Spotify. “Congratulations on the three-peat—the first time any artist is the most streamed for three years in a row,” he shared. “An epic showing for a career-defining year.” 

Brazilian Hitmaker Ludmilla Uses Spotify Artist Wrapped To Track How Far She’s Come

November 30, 2022

Spotify listeners all over the world are taking part in Wrapped and learning about their listening habits. And just as fans are excited for Wrapped, creators are feeling the anticipation too.

Since its inception, Artist Wrapped has become a moment that artists look forward to all year. Now in its sixth year, Artist Wrapped is a personalized microsite presented by Spotify for Artists that allows creators to discover how their music connected with fans across the world that year. They can see how much they’ve grown by viewing their total hours streamed, followers and listeners stats, playlist adds, total number of shares, and more.

One artist who will definitely be checking out her Artist Wrapped is Ludmilla, who since making her musical debut in 2014 with Hoje, has become the first Black singer in Latin America to reach more than one billion streams on Spotify.

With hit studio and live albums including countless collaborations and tracks such as “Maldivas,” “Cheguei,” and “CAFÉ DA MANHĀ ;P” with Luísa Sonza reaching streams in the tens of millions, it’s safe to say that Ludmilla has had some significant growth since the days when she went by MC Beyoncé.

This year was a particularly sterling one for the Brazilian singer-songwriter, with Numanice #2 winning a Latin Grammy for Best Samba/Pagode Album.

For the Record caught up with Ludmilla to talk about her music, advice she’d give to other artists, and what she’s looking forward to most with 2022’s Artist Wrapped.

It’s been about eight years since the release of your first album, Hoje. How has your music evolved since then?

It evolved as I grew up, both as a person and as a professional. With each experience, I acquired more knowledge and I became more confident. Even my way of composing changed over time. With all these life changes, I discovered that I am a multifaceted artist, that I can sing other rhythms and work in other areas as long as it’s something I really believe in that I actually feel able to deliver.

As the first Black singer in Latin America to reach more than one billion streams on Spotify, what advice do you have for other Black Latin artists?

I usually say that there is no recipe, but I really believe that an artist’s authenticity matters so much. Of course, we all have inspirations, but it is extremely important to assume your own identity and give a face to both your project and your career.

What has your experience with Artist Wrapped been like?

Being able to access my data as an artist and know how the audience is consuming my music on the platform is amazing. 

What were some of your personal 2022 highlights?

Wow! I had a really incredible year and many remarkable things happened, starting with the release of the album Numanice #2, which immediately placed all the songs in the top 200. Soon after, I started the celebrations of my 10 years in music, and launched an EP of funk that recalls my days as MC Beyoncé, at the beginning of my career. This was followed by a nomination in the “Best International Act” category at the B.E.T Awards. 

Time passed and the Rock in Rio concert came. And now, finally, the apotheotic edition of Numanice, at Marquês de Sapucaí, in Rio de Janeiro—which broke an audience record with an audience of 33,000 people. And Numanice #2 won the Latin Grammy for best samba/pagode album. 

There were more things, but I think these already give an idea of ​​how wonderful my year has been.

What type of information have you been able to take away from previous years of Artist Wrapped that has helped you plan for the next year?

All. This data is very important to drive the work, to understand what the audience is listening to the most, how the music is performing . . .  In short, it is an incredible tool for the artist’s growth.

Are you a creator? Learn more about your listeners by visiting the Artist Wrapped page.

Nu är det dags: Topplåtarna, Artisterna, Poddarna och Lyssningstrenderna för 2022

November 30, 2022

Det är omöjligt att definiera 2022 på ett enkelt sätt. Efter de senaste årens ovisshet har var och en av oss behövt hitta ett “det nya normala” i vår relation till kulturen såväl som till varandra. I år har Spotifys användare omdefinierat hur de skapar glädje. Och nu är det dags att att avslöja vad världen tillsammans glatt sig åt och varit besatta av i Spotifys 2022 Wrapped

Från musiken som har fått oss att dansa, till podcasterna som hållit oss fastnaglade. Här är ljudet som tog sig till den absoluta toppen på Spotify-användarnas spellistor.

Toppartisterna globalt 2022

Det blir tredje raka förstaplatsen för Bad Bunny. Singer-songwritern hamnar återigen högst upp på listan över de mest streamade artisterna globalt, en placering han har hållit sedan 2020. Ingen annan artist har lyckats med bedriften tidigare och för att fira det har vi stöpt om gillaknappen på Spotify till “Bad Bunnys speciella hjärtformade symbol”. Taylor Swift är den näst mest streamade artisten i världen med förstaplatser i Australien, Storbritannien, Irland, Malaysia, Filippinerna, Nya Zealand, Qatar, Slovenien och Singapore. Övriga artister som har tagit sig till topp 5 är två legendarer från Toronto: Drake och The Weeknd, samt K-Pop-giganterna BTS.

Flera artister har tagit stora kliv tack vare kraften i sociala medier. De mest “virala” artisterna definierar vi som de som som fått sin musik mest delad från Spotify till sociala plattformar. Att säga att Taylor Swifts album Midnights blev omtalat vore en underdrift och hon kniper förstaplatsen på listan över mest virala artister. The Weeknd är den näst mest delade artisten, följd av Bad Bunny. På plats fyra och fem återfinns BTS och Lana Del Rey.

Topplåtarna globalt 2022

Skaparen av årets sommarhit Harry Styles toppar listan över de mest streamade låtarna 2022 med superhiten “As It Was”. Det brittiska indierockbandet Glass Animals “Heat Waves” är den näst mest streamade låten 2022 – deras fans kan verkligen inte få nog. Australiensiska The Kid LAROIs samarbete med Justin Bieber “STAY” är den tredje mest streamade låten i år. Bad Bunnys “Me Porto Bonito” med Chencho Corleon och “Tití Me Preguntó” tar plats fyra och fem.

Toppalbumen globalt 2022

Vilket album streamades mest 2022? Användare runt om i världen visar på en stor mångfald i smak med topplistade verk på spanska såväl som engelska, och inom genrerna hiphop och pop. Bad Bunnys Un Verano Sin Ti  tar platsen som det mest streamade albumet 2022. Harry Styles “Harry’s House” tar andraplatsen och Olivia Rodrigos debutalbum SOUR tar tredjeplatsen. Brittiska superstjärnan  Ed Sheerans album = fortsätter att vara en stark lyssnarfavorit och kniper fjärdeplatsen på listan. Slutligen tar Doja Cats album Planet Her (Deluxe) femteplatsen på listan.

Toppoddarna 2022

I år expanderade Spotify sitt podcasterbjudande till en mängd nya marknader och användare runt om hela världen har fått nya favoritpoddar att plöja frenetiskt. Med fler än fyra miljoner podcasts kan Spotify erbjuda något för alla. Men vilka var de största poddarna under året? För tredje året i rad kniper The Joe Rogan Experience förstaplatsen. Call Her Daddy, med Alex Cooper, tar platsen som den andra mest lyssnade podcasten. Anything Goes with Emma Chamberlain, en blivande Spotify Exclusive som berör en bredd av ämnen från den populära amerikanska skaparen tar tredjeplatsen medan Caso 63, ett Spotify Original som i år togs fram på spanska, brasiliansk portugisiska, hindi, och engelska, tar fjärdeplatsen med språkvarianterna inräknade. Crime Junkie, en true crime-podcast av Ashley Flowers och Brit Prawat, är den femte mest lyssnade podcasten.

Har du hunnit kika på din egen Wrapped? Har dessa artister, låtar, album, podcasts och trender visat sig i din egen sammanställning av året? Utforska vad mer vi kan erbjuda specifikt för dig!

Medan vi tar farväl av 2022 finns hela listan av topplåtar, artister, album och podcasts nedan.

Mest streamade artister globalt

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

Mest streamade artister i USA

  1. Drake
  2. Taylor Swift
  3. Bad Bunny
  4. Kanye West
  5. The Weeknd

Mest streamade album globalt

  1. 1. Un Verano Sin Ti av Bad Bunny
  2. Harry’s House av Harry Styles
  3. SOUR av Olivia Rodrigo
  4. = av Ed Sheeran
  5. Planet Her av Doja Cat

Mest streamade låtar globalt

  1. “As It Was” av Harry Styles
  2. “Heat Waves” av Glass Animals
  3. “STAY (with Justin Bieber)” av The Kid LARO
  4. “Me Porto Bonito” av Bad Bunny feat. Chencho Corleon
  5. “Tití Me Preguntó” av Bad Bunny

Mest streamade låtar i USA

  1. “As It Was” av Harry Styles
  2. “Heat Waves” av Glass Animals
  3. “Bad Habit” av Steve Lacy
  4. “Me Porto Bonito” av Bad Bunny feat. Chencho Corleon
  5. “First Class” av Jack Harlow 

Mest populära podcasts globalt

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Anything Goes with Emma Chamberlain
  4. Case 63 (All Languages) 
  5. Crime Junkie 

Mest populära podcasts i USA

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. The Daily
  5. Armchair Expert with Dax Shepard

Mest streamade K-Pop-artister globalt

  1. BTS
  2. BLACKPINK
  3. TWICE
  4. Stray Kids
  5. SEVENTEEN

Mest delade låttexter globalt

  1. “Heat Waves” av Glass Animals
  2. “Heather” av Conan Gray
  3. “I Love You So” av The Walters
  4. “Summertime Sadness” av Lana Del Rey
  5. “Somewhere Only We Know” av Keane

Mest virala artister globalt

  1. Taylor Swift
  2. The Weeknd
  3. Bad Bunny
  4. BTS
  5. Lana Del Rey

*Med virala artister menas de som oftast delats från Spotify till olika sociala plattformar. 

Meat streamade artister på den globala EQUAL-spellistan

  1. Sara James
  2. Shania Twain
  3. Evangelia
  4. Avril Lavigne
  5. Ethel Cain

Everything You Need To Know About 2022 Wrapped

November 30, 2022

Listen to this story read aloud in 5 minutes and 30 seconds.


What were your 2022 listening milestones? Did you forge a deeper connection to your favorite creators, or explore new avenues of audio discovery that expanded your listening habits? 

Spotify Wrapped is all about celebrating the endless ways that millions of creators and fans connect through audio each and every day. Starting today, we’re commemorating a year gone by and inviting our fans to join in on the fun with the eagerly anticipated, personalized 2022 Wrapped experience. 

This year’s Wrapped experience is filled with fan-favorite features and exciting new ones that spotlight the many-layered elements of listening that make each and every fan unique. We know that no two listeners are the same—so, from the oddly specific to the unapologetically predictable, 2022 Wrapped encourages listeners to peer into the vibrant kaleidoscope of their listening and show it off to the world. Eligible iOS and Android users with the latest version of the Spotify mobile app can celebrate this ultimate combination of self-expression and play with their personalized experiences. (Creators, fear not: Artists and podcasters will also receive their own personalized Creator Wrapped to learn about and celebrate how their fans listened.)

We’re providing fans with some of their favorite Wrapped features plus a slate of new ways to discover and celebrate their year in listening. Just make sure you’re using the most recent version—8.7.78 or higher—of the Spotify app. (You can check this by going to Settings, then About. The app version you have downloaded will show up at the top of the screen.)

Here’s what to look out for:

Dig into your listening more deeply

Alongside our reveal of the top artists, songs, albums, and podcasts of 2022 that delighted our 456 million listeners around the world, fans can also head into the experience to see their own top lists across genres, songs, and podcasts, as well as minutes listened this year. (You can learn more about some of the genres here.) This year, we’re bringing back now-classic data stories and mixing in new features for a whole new way to discover your 2022 listening. 

The two new stories include: 

  • Your Listening Personality: It’s not only about what you listened to—but what that says about your music taste. This year during Wrapped, we’re showcasing 16 different Listening Personality types that Spotify created for 2022 Wrapped. Your Wrapped will showcase your Listening Personality based on how you listened to music throughout the year. Want to better understand how each of these special personas compare to one another? Find out all about them here.
  • Audio Day: An interactive story that gives you a peek into how your music taste evolved throughout the day, Audio Day showcases the niche moods and aesthetic descriptors of the music you listened to during morning, midday, and evening time periods.

Learn About Those Music Genres You May Not Have Heard Of

November 30, 2022

This year, you ventured into the genre-verse—and your 2022 Wrapped experience captured your journey. Did you check out the number of musical styles you explored, and gaze at your favorite five genres? Maybe you were fascinated by a genre name you didn’t know before.

There are thousands of genres out there, including new ones that are created each year. The way we see it, coming up with new names or groupings for genres gives us loose categorizations to identify emerging genres or remodel familiar ones so they are more recognizable, representative, and holistic to our listeners and their communities.

Genres like those listed in your Spotify Wrapped allow you to better identify the types of music that get you moving, catch your feels, or enable you to focus—and then find more of the same. Since music is made up of infinite types of sounds, styles, instruments, and lyrics, you can use the constellation of genres to help identify and define the sounds you like most.

Get to Know Your Music Listening Personality from 2022 Wrapped

November 30, 2022

Do you mostly listen to the same artists over and over (and over) again, or are you constantly on the hunt for something new? How about when it comes to classic tracks or recent releases? With music, everyone listens just a little bit differently, which is something 2022 Wrapped celebrates. In your personalized Wrapped experience, you may have noticed a new feature: Your Listening Personality.

Marie Rönn, Global Group Creative Director, Works Across Spotify To Bring Wrapped 2022 to Life

November 30, 2022

When you open your 2022 Spotify Wrapped, you’ll notice multicolored and multilayered graphics that are as multidimensional as your listening habits. The team behind Wrapped is just as expansive, with data scientists and engineers, copywriters, designers, music and podcast editors, and more. Uniting it all is Marie Rönn, Global Group Creative Director at Spotify. Throughout the year, she and her team ideate on concepts and collaborates with other teams to bring the project to life. 

Ahead of 2022 Wrapped, For the Record chatted with Marie to learn all about her work on the creative campaign. 

Wrapped has become a bit of a cultural phenomenon, with people anticipating its launch all year. When do you start thinking about the campaign? 

We’ve all started thinking about next year’s Wrapped already—before this year’s Wrapped is even over. Officially, I would say I get involved in conversations in March or April. That’s when we start thinking about the brief and working with the creative strategists. This past year we managed to brief writers, art directors, and designers to have them start thinking about both the design and the platform and all of that fun stuff by the end of May. 

What were some of the considerations for Wrapped this year?

We wanted to open the door to more of a joyous every day. To make sure we captured this new energy that has come out of people emerging from their bubbles and being able to meet up again. And so that’s something we were excited to dig into—to be a little bit more playful and irreverent. To have a bit of fun and encourage people to have fun as well. For the campaign, we wanted to invite people not just to get Wrapped, but to play it.

For the data stories, we asked ourselves, “What are people craving?” They want to know about their audio listening for the year, and tap into what is interesting about it—on a more emotional level. And that’s what we explored as we were starting to ideate. We had a lot of ideas—not all of them were feasible—but we worked super closely with the product team and others before landing on a couple of new data stories for this year that really tap into the more emotional side of listening. 

How did that thinking translate into the new data stories for this year, your Listening Personalities and your Audio Day? 

For the Listening Personalities, we were toying with the idea of how we would be able to talk about what your year-in-listening says about your music tastes. And so our team had all sorts of fun ideas of what we could tell about musical taste in terms of how you listen. The beautiful thing was that when we brought our ideas to the product team, they had already been thinking about a very similar concept, and had done tons of research into it. Great minds and teams came together to collaborate closely. Making sure that the Listening Personalities weren’t just for fun, but that they were insightful for listeners. 

For the Audio Day, again, we had great synergy with the product team. We wanted to get more into moods and aesthetics and move away from genres. Genres don’t give you the nuance of what type of mood you’re in, so what we wanted to do there was to try to tell you a little bit about your musical mood throughout the year. What was your musical mood when you listened in the morning versus in the evening, or at night? The inspiration was to just give people a little bit more of a meaningful experience. Genres go deep, but they’re not the only factor in the way we listen. 

Something that’s also new this year is that we added the day that you streamed your most-listened-to song the most. Peppering in a bit of fun and just a little more specific data for you to look back and think, “What was I doing that day?” Hopefully, people enjoy reminiscing. 

What’s one thing you hope fans walk away with after seeing their 2022 Wrapped? 

Hopefully they discover something about their listening that perhaps was a surprise. And that it also inspires them to keep discovering new music. Like, sure, we give you your year in review, but we also want to inspire you to keep the discovery going. 

We did something new this year to this effect: On your Wrapped playlist are your 100 songs you listened to the most. But this year, we also included one song you didn’t listen to. A playful surprise to encourage you to keep exploring.

Head to our Wrapped story hub to learn more about the new data stories for 2022.