It’s been a big year for Taylor Swift. Her highly anticipated album TheLife of a Showgirl broke several Spotify records, both before and after its release, including most-streamed song in a single day in platform history. Now, she’s following that up with her “The End of an Era” docuseries and “Taylor Swift | The Eras Tour | The Final Show” concert film, coming out this Friday, December 12.
To celebrate, Spotify is dropping aneras-themed playlist sticker collection. Featuring visuals from across Taylor’s discography, these limited-edition digital stickers let Swifties around the world bring the spirit of her albums to life.
Here’s how it works:
Make or find a playlist: In the Spotify mobile app, select any playlist you’ve created, or make a new one.
Create cover art: Tap the three dots (…) under the playlist name and select “Create cover art.”
Pick out your TS stickers: Tap “stickers” to explore the new sticker pack, dragging and dropping as many as you’d like onto your playlist cover. Look out for “Keep it 100” from The Life of a Showgirl, the heart hands ofFearless, thefolklore cabin, and many more.
Customize your cover: From there, listeners can add or update other elements like text, background colors, and their very own images.
Taylor’s record-breaking year
Ahead of its release, Taylor’s 12th album The Life of a Showgirl became themost pre-saved album Countdown Page in Spotify history with over 6 million pre-saves. When it dropped October 3, Swifties everywhere pressed play again…and again…and again, making it 2025’s most-streamed album in a single day, afterhitting the milestone in under 11 hours.
The most popular track was “The Fate of Ophelia,” which became Spotify’s most-streamed song in a single day on its release, and later also claimed the title of most-streamed song in a week.
Head over to the Spotify mobile app now to celebrate Taylor’s big year and check out our eras-themed playlist sticker collection.
With more than 700 million listeners around the world turning to Spotify to soundtrack their lives, it’s time to look back at the audio that defined the year. Our annual Wrapped campaign is here to celebrate the artists, creators, authors, and global trends that emerged, and to show you how your own listening fits into the picture.
The year in music was marked by the return of a global superstar to the top spot, powerful collaborations that became instant classics, and a film soundtrack that took the world by storm. Meanwhile, in the world of podcasts and audiobooks, long-running fan favorites continued their dominance while the fantasy genre proved its undeniable power.
So how did the world listen in 2025? Read on for the full breakdown.
Bad Bunny is once again Spotify’s Global Top Artist
For the fourth time, after claiming the title in 2020, 2021, and 2022, our users have crowned Bad Bunny Spotify’s top artist globally, with 19.8 billion streams this year. He also clinched the global top album of 2025 withDeBÍ TiRAR MáS FOToS. To celebrate this achievement, Spotify is launching a global campaign honoring the superstar and his fans, including a short film, Leap Year, unique fan activations around the globe, and on-platform surprises.
Rounding out the top five artists are Taylor Swift in second place (but first in the U.S.), followed by The Weeknd (third), Drake (fourth), and Billie Eilish (fifth).
Beyond these mainstays, podcasts also became the go-to space for making sense of 2025’s biggest cultural moments in real time. From decoding the TikTok blackout to reacting to unscripted awards show drama and celebrity engagements, listeners turned to a wide range of shows for instant analysis and community.
Audiobooks
In the world of audiobooks, the romantasy boom on Spotify was undeniable in 2025, with authors like Rebecca Yarros and Sarah J. Maas dominating our global top list. This points to another major trend: the power of backlist titles. Listeners are creating a new canon of “modern classics” they return to again and again.
Without further ado, here are Spotify’s full global and U.S. top lists for 2025 across music, podcasts, and audiobooks.
Ariana Grande fans, the moment has arrived. Whether you’ve loved Ariana since her Yours Truly days or have been streaming eternal sunshine on repeat, you now have the chance to officially crown your favorite tracks. Starting today, Spotify is launching My Top 5: Ariana Grande Songs, a new in-app experience that lets eligible fans curate and share their ultimate quintets of Ari’s hits.
This is the latest My Top 5 experience, which has previously celebrated the iconic discographies of artists like Taylor Swift, The Weeknd, and BTS. At Spotify, we’re always looking for fun, unexpected ways for you to connect with the music you love, and our latest release lets you celebrate your fandom and see how your taste stacks up.
Scroll through Ariana’s entire discography to select your songs.
Once you’ve locked in your picks, the real fun begins. You’ll receive two personalized share cards. The first showcases your hand-picked top five (“by choice”), perfect for sparking debates with your friends. The second reveals your actual top five (“by listens”), based on which of her songs you’ve streamed the most on Spotify. Prepare to be surprised—your listening history might just tell a different story.
And for the most dedicated fans, we’ve added a special treat. If you’re in the top 1% of Wicked: The Soundtrack listeners, you’ll receive an exclusive “Glinda bubble” badge on your share card.
Where to play
The My Top 5: Ariana Grande Songs experience is now available for users in Canada, the US, Australia, New Zealand, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam, Japan, South Korea, India, Pakistan, South Africa, Egypt, KSA, Morocco, UAE, Brazil, Chile, Mexico, UK, Italy, Poland, Spain, and Turkey and will run until November 6, 2025.
How the world is listening to Ari
As the female artist with the most entries in our Billions Club (a staggering 21 tracks and counting), Ariana Grande is a global phenom. To celebrate, we took a look at how fans around the world are streaming her music, with a focus on songs featured on her studio albums and included in the My Top 5 fan experience.
Taylor Swifthas done it again. On October 3, The Life of a Showgirl became Spotify’s most-streamed album in a single day this year, reaching the milestone in less than 11 hours.
Fueled by fan anticipation, immersive experiences, and Taylor’s signature storytelling, the album’s debut was nothing short of spectacular. As streams soared, The Life of a Showgirl proved it was more than a release: It was a cultural moment.
A showstopping launch
In the days leading up to the drop, Spotify partnered with Taylor to bring the world of Showgirl to life through a three-day immersive fan experience in New York City. Fans were able to journey into a vibrant reimagining of the album’s universe complete with glittering photo moments, hidden Easter eggs, and exclusive giveaways.
Whether striking a pose or hunting for surprises, fans helped build the excitement that spilled over into release day. Check out some photos from the experience.
Swifties, get ready. To celebrate the upcoming release ofTaylor Swift’sThe Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.
“The Life of a Showgirl: A Spotify Experience” will run from September 30 through October 2 (noon to 9 p.m. ET daily), welcoming fans to discover hidden Easter eggs and capture exclusive photo moments, all inspired by the album. It’s a chance for listeners to experience the next era before it officially arrives, surrounded by the music and visuals that have shaped their anticipation. (Artist will not be in attendance.)
This three-day event is the latest chapter in a global campaign designed to build anticipation for The Life of a Showgirl and bring fans closer to the music.
It all began at 12:12 a.m. on August 12, when a bright orange-and-mint green billboard lit up Times Square with a mysterious Spotify code. Within minutes, fans were scanning, sharing, and listening. The activation was part of a broader rollout across 12 locations worldwide, with each billboard linking to a curated playlist on Taylor’s official Spotify profile.
In the weeks that followed, Taylor revealed the tracklist, launched exclusive merch, and introduced a pre-save meter on her website. As fans reached new milestones, they unlocked a series of Spotify Clips that offered a first look into the world of The Life of a Showgirl.
On Spotify, the Upcoming Releases hub has proven to be an important destination for fans to follow and support their favorite artists—Taylor included. With The Life of a Showgirl, Spotify is helping turn anticipation into a global fan experience online, on the street, and soon, in person.
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing on Spotify, bringing star-studded series and gripping documentaries to fans everywhere.
The lineup includes beloved episodes and compilations of The Graham Norton Show, as well as VICE Studios’ I Was a Teenage Felon and Dead Set on Life. These additions will enrich Spotify’s video library, making it an even more inviting destination.
“We are thrilled to welcome ITV Studios’ content to Spotify,” said Chris Whiteley, Managing Director of Northern Europe at Spotify. “Bringing such high-quality, popular video programming to our platform allows us to further enhance the user experience and provides our audience with even more reasons to engage with Spotify. It’s a testament to the growing appeal of video on our platform and our ability to connect leading content creators with millions of listeners and viewers.”
The must-watch list starts here
Prepare for laughs, candid conversations, and unforgettable moments with The Graham Norton Show. This BAFTA Award-winning late-night series is known for its charismatic host and a revolving door of celebrity guests. Revisit iconic appearances from stars like Taylor Swift and Lady Gaga, all available to stream on Spotify.
The excitement continues with standout storytelling from VICE Studios:
I Was a Teenage Felon: Brace yourself for wild, true stories that pull back the curtain on young lives caught in high-stakes crime. No sugarcoating, just jaw-dropping twists.
Dead Set on Life: Chef Matty Matheson travels across Canada, exploring food, identity, and local culture—from hunting moose in Newfoundland to Winnipeg’s Filipino food scene and Indigenous powwows.
“We’re excited to join forces with Spotify to deliver some of ITV Studios’ most-loved shows to their global audience,” said Graham Haigh, COO of Zoo 55. “As vodcasts boom, these titles shine in both video and audio, and this is just the start of what we’ll bring to our fans on Spotify.”
Earlier this year, we welcomed Channel 4 as the first UK broadcaster to bring video programming to Spotify, launching youth-focused content from its Channel 4.0 platform. It’s another sign that traditional media brands are turning to Spotify to reach new audiences with video.
At 12:12 a.m. on August 12, Times Square lit up with something new: a bright orange-and-mint billboard featuring a Spotify code. Within minutes, fans were scanning, sharing, and listening.
To lead into the announcement of Taylor’s new album, The Life of a Showgirl, Spotify launched a worldwide activation across 12 locations. Each one featured the same minimalist billboard with no text, only the code, linking directly to a playlist on Taylor’s official Spotify profile.
If you’re one of the many Swifties living in Asia, you’re in for a treat. Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila, and Seoul with the immersive exhibition “This Is Taylor Swift. A Spotify Playlist Experience.”
Designed as a “love letter” to what it means to be a Taylor Swift fan, the exhibition brings our playlist of the same name to life, with every element reflecting the evolution of Taylor’s artistry—whether reliving her iconic eras, spotting familiar motifs, or taking home a piece of the experience.
“We’re excited to bring ‘This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans,” said Gautam Talwar, Spotify General Manager for Asia Pacific. “Swifties are some of the most passionate fans in the world, and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor.”
Taylor Swift’s impact in Indonesia, the Philippines, and South Korea is undeniable. In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running, with over 26.6 billion streams worldwide, the global icon was also the 2024 Wrapped Top International Artist in all three countries. Here’s what’s in store for attendees.
Witness Taylor’s evolution
Explore a captivating gallery chronicling her 11 musical eras, complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry.
Take part in a lyrical wonderland
Get immersed in a magical space where Taylor’s iconic lyrics come to life. From heartaches to love stories, celebrate the words and stories that resonate with Swifties everywhere.
Bring home exclusive keepsakes
We’re offering a limited-edition keychain designed for fans to easily access Taylor’s discography on Spotify after the event.
If you live in one of the three featured cities (or just happen to be visiting), check out the exhibition for yourself on the following dates:
Jakarta, Indonesia: February 14-16, 2025
Manila, Philippines: February 21-23, 2025
Seoul, South Korea: February 28-March 2, 2025
And Swifties everywhere can find their favorites anytime on This Is Taylor Swift.
Spotify Wrapped is here, and with it we are recognizing the fans, artists, and creators who shaped 2024. With millions of talented artists on Spotify, one has risen to the top to be crowned this year’s Global Top Artist: Taylor Swift.
This is the second year in a row that Taylor has taken the top spot. With more than 26.6 billion global streams, 2024 has been another record breaker for Taylor as fans flocked to her Taylor Swift | The Eras tour and streamed her latest album, THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY, in historic fashion.
To thank the Swifties who have championed Taylor and helped skyrocket her to the top, Spotify is sharing a series of unique experiences related to the star.
Global Top Artist Badge: For the first time, Spotify is crowning the Global Top Artist by adding a Wrapped badge to Taylor’sSpotify profile, marking the inaugural year of this annual distinction and a new expression of the top honor.
Easter Egg Experience: When listening to Taylor’s songs on Spotify, Swifties will encounter some unique surprises. A custom mini-animation tailored to the eras of her discography will be displayed on the Spotify Play Button, providing a complementary visual experience. Listeners will find Sparkles for Fearless (Taylor’s Version), Seagulls for 1989 (Taylor’s Version), and more. The easter eggs will begin rolling out today.
Global Top Artist AR Friendship Bracelet on Snapchat: It wouldn’t be a Taylor Swift celebration without friendship bracelets. Available exclusively on Snapchat in augmented reality, Swifties across the world will find special 2024 Wrapped bracelets, featuring a Global Top Artist Badge charm, via an AR lens.
Recognition Around the World: We’re also debuting special billboards in cities around the world to celebrate how Swifties in each country streamed Taylor’s albums. These billboards will be featured in New York City, Toronto, Jakarta, São Paolo, Manila, Mexico City, London, Berlin, Los Angeles, Nashville, and Miami.
Your Artist Clips: Fans will receive a video message from Taylor included in their personalized Wrapped experiences, rewarding loyal fans who listened all year long.
Earlier this year, Taylor released THE TORTURED POETS DEPARTMENT, a surprise double album that racked up records on Spotify. On April 19, it was the first album in Spotify history to have over 300 million streams in a single day, and it became the most-streamed album in a single day in 2024. Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. And finally, on April 22, Taylor’s THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week.
Did Taylor make it onto your list of Top Artists? Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.
Spotify Wrapped is all about celebrating the fans, artists, authors, podcasters, and creators who made 2024 the record-breaking, culture-making, fandom-shaking year it was. And this year, we’re celebrating this cultural moment that’s driven by the passion of hundreds of millions of fans around the world.
The notable success and growth of female artists, specifically on our top albums list, where women hold eight of the spots in the top half of the list.
In the world of podcasts, we have seen the growth of incredible fandoms across sports, comedy, and true crime in 2024. In fact, more than half a billion people have listened to a podcast on Spotify since we entered the space in 2019. And with more than 300,000 video podcasts soaring on Spotify in markets where they’re available, we saw fans enjoy the diversified way they consume content more than ever this year.
It’s also been a year since we launched Audiobooks in Premium (now available in the U.S., Canada, U.K., Ireland, Australia, New Zealand, France, Belgium, the Netherlands, and Luxembourg), and we’ve seen both new releases and back-catalog titles from notable authors garner new audiences across every genre on Spotify. To mark this big milestone, we’re thrilled to release our Global Top Audiobooks of the Year list for the first time ever, led by 2024’s buzziest author, Sarah J. Maas, and her A Court of Thorns and Roses series.
But there’s so much more that happened over the course of the year. Keep reading to discover the artists, songs, albums, and podcasts that topped our lists in 2024, and find out how they compare to your personalized Wrapped experience.
To celebrate Taylor’s monumental achievement, fans will see a first-ever special badge on her Spotify artist profile. Swifties from around the globe can be on the lookout for a special surprise to celebrate their fandom soon!
Last month, Spotify’s annual Songs of Summer predictions made their return, and fans have rallied around the anthems they can’t get enough of. Some have been working late (…’cuz they’re a singer), while plenty have been feeling so Julia. Meanwhile, others have been looking for someone to match their freak.
Now, for the first time ever, we’re giving you a midsummer update that reveals the top 15 songs from our original list, along with five new “wild card” songs. These updated predictions reflect our final contenders for the Song of Summer as we approach the end of the season.
Backed by Spotify data and cultural buzz, and hand-picked by our global team of editors, our wild cards were either released after we made our initial predictions, or they’ve experienced a recent spike in global streams. Wild card track “360” by Charli xcx, for example, has experienced an 80% increase in U.S. streams in the past month, while streams of “HOT TO GO!” by Chappell Roan have spiked 110% globally on Spotify.
Spotify’s updated Songs of Summer list
(Listed alphabetically by artist first name; wild card picks in italics)
Over the last year, we’ve seen increased popularity of dance and Afro house globally, and summer is the perfect time for these songs to cross over into the mainstream.
“‘Move’ has been an undeniable hit this summer and an obvious choice for our editors as one of our wild card additions,” said Luisa Kristen, Senior Editor, Germany, Austria, and Switzerland at Spotify. “The song features the perfect recipe of beautiful Afro house production, earwormy melody, and pop lyricism—sounds that tend to thrive with listeners in warmer weather globally.”
Luisa also noted that in the last few weeks, the song has charted all around the world across many parts of Europe, the U.K., and the U.S. It drove record streams for the German group globally on its release day and was recently added to Today’s Top Hits—a monumental achievement for German artists and the Afro house genre overall.
“Stumblin’ In,” which was released in November 2023, is also a strong example of how a song can have an extensive lifespan, cross borders, and experience a cultural resurgence during different moments of the year. It highlights the power of Spotify—our editors have tested it in various playlists, and since its release, it has grown and reached new listeners around the world.
Tinashe’s “Nasty” also surged during the first two weeks of the Songs of Summer predictions reveal, both globally and in the U.S. Since then, the song has seen over a 110% increase in streams globally and in the U.S.
Celebrating 2024’s Songs of Summer
To continue the summer fun, we hosted our 2024 Songs of Summer event in Brooklyn this week,featuring electric performances from two of our contenders, Tinashe and Tommy Richman.
Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today’s music landscape, gaining prerelease momentum across multiple platforms that are often disconnected from where streaming actually happens is exhausting and inefficient. That’s where we come in. Spotify for Artists arms you with powerful tools to unleash your release’s full potential, reach a global audience, and deepen connections with fans before your music is released.
After having tested Countdown Pages with a select group of artists over the last year, we’re excited to announce that starting today, we’re expanding this feature to all eligible artists.
Countdown Pages is the ultimate prerelease destination where fans can presave an artist’s upcoming album, preview the track list, watch Clips, purchase merch, and see the timer count down to the release moment—all on Spotify. All artists with at least 5,000 active listeners in the 28 last days will now be able to create their own Countdown Pages to build hype for an upcoming album and ultimately drive streams once the album is released.
Listeners can find Countdown Pages across the Spotify app, including in the artist profile, Now Playing view, Search, and Home. Plus, once an artist’s new album drops, Spotify sends a push notification to all presavers and adds it straight to their libraries.
“The lead-up to an album’s release is arguably the most important time during a project’s life cycle. With this in mind, we took a step back as a company to come up with ways that we can help artists build momentum with fans during this period and elevate the album as an artistic statement,” said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. “The prerelease moment can often be disjointed across many different platforms; through the powerful tools offered in Spotify for Artists and our upcoming expansion of Countdown Pages to hundreds of thousands of artists, Spotify is focused on becoming the best home for artists and labels to release and promote their new music.”
More than 80% of Spotify presaves happen the week an album is announced and during the week leading up to its release. This is also when we typically see strong social promotion from artists’ sharing their Countdown Pages with fans directly. For example, pop superstar Meghan Trainor uploaded a snippet of the “To the Moon” music video to her Countdown Page before sharing on social media, which helped drive additional presaves.
“Adding Clips to my Countdown Page has been a game changer,” Meghan said. “It gave me the chance to promote my single ‘To the Moon’ and provided fans a look into the creative world of my album Timeless ahead of its release. It’s like a hub for my album to make everything so much more convenient!”
Presaving leads to increased streams
On average, nearly 70% of users who presave an album stream it in the week following its release. And with the ability to reveal additional details about their upcoming albums, artists like country star Conner Smith have used Countdown Pages to keep fans engaged as release day nears.
“One thing I love about the Countdown Page on Spotify is being able to tease your track list,” Conner said. “Fans see what they’re going to get with the record. The Countdown Page just kind of puts it all in one place and makes it simple for fans to kind of see and understand.”
Clips help drive engagement
In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages averaged twice as many presaves as artists who didn’t.
“We used Clips to share studio footage of us recording the album and the album trailer video, which helped drive presaves on the Countdown Page and excitement for the record,” alt rock band Wallows said.
With the expansion of Countdown Pages, Spotify continues to invest in new tools designed to amplify the release moment and give each release its best chance at breaking through while helping artists build their fan bases on Spotify.
For artists who want to use features like Countdown Pages, Clips, Canvas, Campaign Kit, and more to promote their new music, Spotify for Artists’ recently launched New Release Guide offers a comprehensive resource that will guide them on their journeys.
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