Tag: Taylor Swift

Spotify’s ‘This Is Taylor Swift’ Immersive Experience Connects Swifties Across Asia to Their Favorite Anthem

February 2, 2025

If you’re one of the many Swifties living in Asia, you’re in for a treat. Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila, and Seoul with the immersive exhibition “This Is Taylor Swift. A Spotify Playlist Experience.”

Designed as a “love letter” to what it means to be a Taylor Swift fan, the exhibition brings our playlist of the same name to life, with every element reflecting the evolution of Taylor’s artistry—whether reliving her iconic eras, spotting familiar motifs, or taking home a piece of the experience.

View this post on Instagram

A post shared by Spotify News (@spotifynews)

“We’re excited to bring ‘This Is Taylor Swift. A Spotify Playlist Experience’ to Asia. It represents Spotify’s commitment to connecting Asian fans with global superstars like Taylor Swift and creating innovative, interactive experiences that deepen the connection between artists and their fans,” said Gautam Talwar, Spotify General Manager for Asia Pacific. “Swifties are some of the most passionate fans in the world, and this experiential event is a celebration of them—allowing them to connect to each other through their shared love of Taylor.”

Taylor Swift’s impact in Indonesia, the Philippines, and South Korea is undeniable. In addition to being named Spotify’s 2024 Wrapped Global Top Artist for the second year running, with over 26.6 billion streams worldwide, the global icon was also the 2024 Wrapped Top International Artist in all three countries. Here’s what’s in store for attendees.

Witness Taylor’s evolution

Explore a captivating gallery chronicling her 11 musical eras, complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry.

Take part in a lyrical wonderland

Get immersed in a magical space where Taylor’s iconic lyrics come to life. From heartaches to love stories, celebrate the words and stories that resonate with Swifties everywhere.

Bring home exclusive keepsakes

We’re offering a limited-edition keychain designed for fans to easily access Taylor’s discography on Spotify after the event.

If you live in one of the three featured cities (or just happen to be visiting), check out the exhibition for yourself on the following dates:

Jakarta, Indonesia: February 14-16, 2025
Manila, Philippines: February 21-23, 2025
Seoul, South Korea: February 28-March 2, 2025

And Swifties everywhere can find their favorites anytime on This Is Taylor Swift.

Taylor Swift Takes the Crown as Spotify’s Global Top Artist of 2024

December 4, 2024

Spotify Wrapped is here, and with it we are recognizing the fans, artists, and creators who shaped 2024. With millions of talented artists on Spotify, one has risen to the top to be crowned this year’s Global Top Artist: Taylor Swift.

This is the second year in a row that Taylor has taken the top spot. With more than 26.6 billion global streams, 2024 has been another record breaker for Taylor as fans flocked to her Taylor Swift | The Eras tour and streamed her latest album, THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY, in historic fashion.

To thank the Swifties who have championed Taylor and helped skyrocket her to the top, Spotify is sharing a series of unique experiences related to the star.

Global Top Artist Badge: For the first time, Spotify is crowning the Global Top Artist by adding a Wrapped badge to Taylor’s Spotify profile, marking the inaugural year of this annual distinction and a new expression of the top honor.
Easter Egg Experience: When listening to Taylor’s songs on Spotify, Swifties will encounter some unique surprises. A custom mini-animation tailored to the eras of her discography will be displayed on the Spotify Play Button, providing a complementary visual experience. Listeners will find Sparkles for Fearless (Taylor’s Version), Seagulls for 1989 (Taylor’s Version), and more. The easter eggs will begin rolling out today.
Global Top Artist AR Friendship Bracelet on Snapchat: It wouldn’t be a Taylor Swift celebration without friendship bracelets. Available exclusively on Snapchat in augmented reality, Swifties across the world will find special 2024 Wrapped bracelets, featuring a Global Top Artist Badge charm, via an AR lens.
Recognition Around the World: We’re also debuting special billboards in cities around the world to celebrate how Swifties in each country streamed Taylor’s albums. These billboards will be featured in New York City, Toronto, Jakarta, São Paolo, Manila, Mexico City, London, Berlin, Los Angeles, Nashville, and Miami.
Your Artist Clips: Fans will receive a video message from Taylor included in their personalized Wrapped experiences, rewarding loyal fans who listened all year long.

Earlier this year, Taylor released THE TORTURED POETS DEPARTMENT, a surprise double album that racked up records on Spotify. On April 19, it was the first album in Spotify history to have over 300 million streams in a single day, and it became the most-streamed album in a single day in 2024. Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. And finally, on April 22, Taylor’s THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week.

Did Taylor make it onto your list of Top Artists? Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

Revealed: The Top Artists, Songs, Albums, Podcasts, and Audiobooks of 2024

December 4, 2024

Spotify Wrapped is all about celebrating the fans, artists, authors, podcasters, and creators who made 2024 the record-breaking, culture-making, fandom-shaking year it was. And this year, we’re celebrating this cultural moment that’s driven by the passion of hundreds of millions of fans around the world.

Wrapped has continued to command a global spotlight as artists, genres, and trends break into new spaces like never before. This includes:

Pop stars like Chappell Roan, Shaboozey, and Sabrina Carpenter rocketing to the top of our charts.
Genres like country crossing over like never before in the capable hands of artists such as Beyoncé, Shaboozey, Lana Del Rey, and Post Malone.
Indie acts like Clairo, Mk.gee, and The Marías garnering both critical acclaim and streaming success.
Collaborations between artists (e.g., Billie Eilish and Charli xcx, Lady Gaga and Bruno Mars, and Beyoncé and Miley Cyrus), creating some of the most-talked-about culture-shifting moments of the year.
The notable success and growth of female artists, specifically on our top albums list, where women hold eight of the spots in the top half of the list.
“Die With A Smile” by Bruno Mars and Lady Gaga taking the top spot as the song most frequently shared from Spotify to social platforms; “BIRDS OF A FEATHER” by Billie Eilish coming in at number two, and “Beautiful Things” by Benson Boone, “Lose Control” by Teddy Swims, and “Good Luck, Babe!” by Chappell Roan rounding out the top five. (See below for the full Top 10 list.)

In the world of podcasts, we have seen the growth of incredible fandoms across sports, comedy, and true crime in 2024. In fact, more than half a billion people have listened to a podcast on Spotify since we entered the space in 2019. And with more than 300,000 video podcasts soaring on Spotify in markets where they’re available, we saw fans enjoy the diversified way they consume content more than ever this year.

It’s also been a year since we launched Audiobooks in Premium (now available in the U.S., Canada, U.K., Ireland, Australia, New Zealand, France, Belgium, the Netherlands, and Luxembourg), and we’ve seen both new releases and back-catalog titles from notable authors garner new audiences across every genre on Spotify. To mark this big milestone, we’re thrilled to release our Global Top Audiobooks of the Year list for the first time ever, led by 2024’s buzziest author, Sarah J. Maas, and her A Court of Thorns and Roses series.

But there’s so much more that happened over the course of the year. Keep reading to discover the artists, songs, albums, and podcasts that topped our lists in 2024, and find out how they compare to your personalized Wrapped experience.

The top global artist of 2024

With more than 26.6 billion streams globally, Taylor Swift is Spotify’s 2024 Global Top Artist.

To celebrate Taylor’s monumental achievement, fans will see a first-ever special badge on her Spotify artist profile. Swifties from around the globe can be on the lookout for a special surprise to celebrate their fandom soon!

Most-Streamed Artists Globally in 2024

Most-Streamed Songs Globally

“Espresso” by Sabrina Carpenter
“Beautiful Things” by Benson Boone
“BIRDS OF A FEATHER” by Billie Eilish
“Gata Only” by FloyyMenor, Cris Mj
“Lose Control” by Teddy Swims
“End of Beginning” by Djo
“Too Sweet” by Hozier
“One Of The Girls (with JENNIE, Lily Rose Depp)” by The Weeknd
“Cruel Summer” by Taylor Swift
“Die With A Smile” by Bruno Mars, Lady Gaga

Most-Streamed Albums Globally

THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY by Taylor Swift
HIT ME HARD AND SOFT by Billie Eilish
Short n’ Sweet by Sabrina Carpenter
MAÑANA SERÁ BONITO by Karol G
eternal sunshine by Ariana Grande
1989 (Taylor’s Version) by Taylor Swift
SOS by SZA
Lover by Taylor Swift
Fireworks & Rollerblades by Benson Boone
Starboy by The Weeknd

Top Podcasts Globally

Top Audiobooks in Premium Globally

A Court of Thorns and Roses by Sarah J. Maas
The Fellowship of the Ring by J. R. R. Tolkien
I’m Glad My Mom Died by Jennette McCurdy
A Court of Mist and Fury by Sarah J. Maas
It Ends with Us by Colleen Hoover
The 48 Laws of Power by Robert Greene
A Court of Wings and Ruin by Sarah J. Maas
A Game of Thrones: A Song of Ice and Fire: Book One by George R. R. Martin
Icebreaker: A Novel by Hannah Grace
Fourth Wing by Rebecca Yarros

Most-Viral Songs Globally

“Die With A Smile” by Bruno Mars, Lady Gaga
“BIRDS OF A FEATHER” by Billie Eilish
“Beautiful Things” by Benson Boone
“Lose Control” by Teddy Swims
“Good Luck, Babe!” by Chappell Roan
“Too Sweet” by Hozier
“we can’t be friends (wait for your love)” by Ariana Grande
“End of Beginning” by Djo
“Espresso” by Sabrina Carpenter
“Not Like Us” by Kendrick Lamar

Spotify 2024 Wrapped U.S. Top Lists

U.S. Most-Streamed Artists

U.S. Most-Streamed Songs

“Espresso” by Sabrina Carpenter
“Not Like Us” by Kendrick Lamar
“A Bar Song (Tipsy)” by Shaboozey
“I Had Some Help (feat. Morgan Wallen)” by Post Malone
“MILLION DOLLAR BABY” by Tommy Richman
“Good Luck, Babe!” by Chappell Roan
“Beautiful Things” by Benson Boone
“BIRDS OF A FEATHER” by Billie Eilish
“I Remember Everything (feat. Kacey Musgraves)” by Zach Bryan
“Stick Season” by Noah Kahan

U.S. Most-Streamed Albums

THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY by Taylor Swift
One Thing At A Time by Morgan Wallen
Short n’ Sweet by Sabrina Carpenter
Stick Season by Noah Kahan
The Rise and Fall of a Midwest Princess by Chappell Roan
HIT ME HARD AND SOFT by Billie Eilish
SOS by SZA
Dangerous: The Double Album by Morgan Wallen
Zach Bryan by Zach Bryan
1989 (Taylor’s Version) by Taylor Swift

U.S. Top Podcasts

Top Most-Anticipated Podcast Launches in the U.S.

U.S. Top Audiobooks in Premium

A Court of Thorns and Roses by Sarah J. Maas
I’m Glad My Mom Died by Jennette McCurdy
A Court of Mist and Fury by Sarah J. Maas
It Ends with Us by Colleen Hoover
The 48 Laws of Power by Robert Greene
The Fellowship of the Ring by J. R. R. Tolkien
A Court of Wings and Ruin by Sarah J. Maas
Icebreaker: A Novel by Hannah Grace
Fourth Wing by Rebecca Yarros
Funny Story by Emily Henry

Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

Check Out Our Updated Songs of Summer Predictions (Complete With Five New Wild Card Picks)

July 25, 2024

Last month, Spotify’s annual Songs of Summer predictions made their return, and fans have rallied around the anthems they can’t get enough of. Some have been working late (…’cuz they’re a singer), while plenty have been feeling so Julia. Meanwhile, others have been looking for someone to match their freak.

Now, for the first time ever, we’re giving you a midsummer update that reveals the top 15 songs from our original list, along with five new “wild card” songs. These updated predictions reflect our final contenders for the Song of Summer as we approach the end of the season.

Backed by Spotify data and cultural buzz, and hand-picked by our global team of editors, our wild cards were either released after we made our initial predictions, or they’ve experienced a recent spike in global streams. Wild card track “360” by Charli xcx, for example, has experienced an 80% increase in U.S. streams in the past month, while streams of “HOT TO GO!” by Chappell Roan have spiked 110% globally on Spotify.

Spotify’s updated Songs of Summer list

(Listed alphabetically by artist first name; wild card picks in italics)

“Move” – Adam Port, Stryv, Keinemusik, Orso, Malachiii
“BIRDS OF A FEATHER” – Billie Eilish
“Good Luck, Babe!” – Chappell Roan
“HOT TO GO!” – Chappell Roan
“360” – Charli xcx
“Stumblin’ In” – CYRIL
“Austin (Boots Stop Workin’)” – Dasha
“Gata Only” – FloyyMenor, Cris Mj
“Si Antes Te Hubiera Conocido” – KAROL G
“Not Like Us” – Kendrick Lamar
“Belong Together” – Mark Ambor
“Stargazing” – Myles Smith
“I Had Some Help” – Post Malone, Morgan Wallen
“Santa” – Rvssian, Rauw Alejandro, Ayra Starr
“Espresso” – Sabrina Carpenter
“Please Please Please” – Sabrina Carpenter
“A Bar Song (Tipsy)” – Shaboozey
“I Can Do It With a Broken Heart” – Taylor Swift
“Nasty” – Tinashe
“MILLION DOLLAR BABY” – Tommy Richman

Over the last year, we’ve seen increased popularity of dance and Afro house globally, and summer is the perfect time for these songs to cross over into the mainstream.

“‘Move’ has been an undeniable hit this summer and an obvious choice for our editors as one of our wild card additions,” said Luisa Kristen, Senior Editor, Germany, Austria, and Switzerland at Spotify. “The song features the perfect recipe of beautiful Afro house production, earwormy melody, and pop lyricism—sounds that tend to thrive with listeners in warmer weather globally.”

Luisa also noted that in the last few weeks, the song has charted all around the world across many parts of Europe, the U.K., and the U.S. It drove record streams for the German group globally on its release day and was recently added to Today’s Top Hits—a monumental achievement for German artists and the Afro house genre overall.

“Stumblin’ In,” which was released in November 2023, is also a strong example of how a song can have an extensive lifespan, cross borders, and experience a cultural resurgence during different moments of the year. It highlights the power of Spotify—our editors have tested it in various playlists, and since its release, it has grown and reached new listeners around the world.

Tinashe’s “Nasty” also surged during the first two weeks of the Songs of Summer predictions reveal, both globally and in the U.S. Since then, the song has seen over a 110% increase in streams globally and in the U.S.

Celebrating 2024’s Songs of Summer

To continue the summer fun, we hosted our 2024 Songs of Summer event in Brooklyn this week, featuring electric performances from two of our contenders, Tinashe and Tommy Richman.

Artists Can Now Start Countdown Pages To Promote Their Upcoming Albums

July 24, 2024

Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today’s music landscape, gaining prerelease momentum across multiple platforms that are often disconnected from where streaming actually happens is exhausting and inefficient. That’s where we come in. Spotify for Artists arms you with powerful tools to unleash your release’s full potential, reach a global audience, and deepen connections with fans before your music is released.

After having tested Countdown Pages with a select group of artists over the last year, we’re excited to announce that starting today, we’re expanding this feature to all eligible artists.

Countdown Pages is the ultimate prerelease destination where fans can presave an artist’s upcoming album, preview the track list, watch Clips, purchase merch, and see the timer count down to the release moment—all on Spotify. All artists with at least 5,000 active listeners in the 28 last days will now be able to create their own Countdown Pages to build hype for an upcoming album and ultimately drive streams once the album is released.

Listeners can find Countdown Pages across the Spotify app, including in the artist profile, Now Playing view, Search, and Home. Plus, once an artist’s new album drops, Spotify sends a push notification to all presavers and adds it straight to their libraries.

“The lead-up to an album’s release is arguably the most important time during a project’s life cycle. With this in mind, we took a step back as a company to come up with ways that we can help artists build momentum with fans during this period and elevate the album as an artistic statement,” said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. “The prerelease moment can often be disjointed across many different platforms; through the powerful tools offered in Spotify for Artists and our upcoming expansion of Countdown Pages to hundreds of thousands of artists, Spotify is focused on becoming the best home for artists and labels to release and promote their new music.”

Artists like Taylor Swift, Anitta, KAYTRANADA, Billie Eilish, Peso Pluma, Dua Lipa, Khruangbin, Charli xcx, Maggie Rogers, Whethan, Clairo, John Summit, and hundreds of others have already used Countdown Pages—in fact, earlier this year, Taylor Swift’s THE TORTURED POETS DEPARTMENT became the most presaved album Countdown Page in Spotify history! We’ve seen impactful results for artists and their teams that include multiple benefits . . .

Fans are presaving albums

More than 80% of Spotify presaves happen the week an album is announced and during the week leading up to its release. This is also when we typically see strong social promotion from artists’ sharing their Countdown Pages with fans directly. For example, pop superstar Meghan Trainor uploaded a snippet of the “To the Moon” music video to her Countdown Page before sharing on social media, which helped drive additional presaves.

“Adding Clips to my Countdown Page has been a game changer,” Meghan said. “It gave me the chance to promote my single ‘To the Moon’ and provided fans a look into the creative world of my album Timeless ahead of its release. It’s like a hub for my album to make everything so much more convenient!”

Presaving leads to increased streams

On average, nearly 70% of users who presave an album stream it in the week following its release. And with the ability to reveal additional details about their upcoming albums, artists like country star Conner Smith have used Countdown Pages to keep fans engaged as release day nears.

“One thing I love about the Countdown Page on Spotify is being able to tease your track list,” Conner said. “Fans see what they’re going to get with the record. The Countdown Page just kind of puts it all in one place and makes it simple for fans to kind of see and understand.”

Clips help drive engagement

In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages averaged twice as many presaves as artists who didn’t.

“We used Clips to share studio footage of us recording the album and the album trailer video, which helped drive presaves on the Countdown Page and excitement for the record,” alt rock band Wallows said.

With the expansion of Countdown Pages, Spotify continues to invest in new tools designed to amplify the release moment and give each release its best chance at breaking through while helping artists build their fan bases on Spotify.

For artists who want to use features like Countdown Pages, Clips, Canvas, Campaign Kit, and more to promote their new music, Spotify for Artists’ recently launched New Release Guide offers a comprehensive resource that will guide them on their journeys.

Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Becomes Spotify’s Most-Streamed Album in One Week

April 24, 2024

Records smashed. History made. It’s been just five days since Taylor Swift unveiled her 11th studio album, THE TORTURED POETS DEPARTMENT, and the reception from Swifties worldwide has been rapturous.

On April 22, 2024, THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week. And as of today, the album has surpassed 1 billion streams since release, the first in Spotify history.

Did we mention it’s been just five days since its release?

Adding to the medal count, on April 19, 2024, the album became the first in Spotify history to reach over 300 million streams in a single day. Also on April 19, its debut single, “Fortnight (feat. Post Malone),” became the most-streamed song in a single day in Spotify history.

Rounding out the records, Taylor became the most-streamed artist in a single day in Spotify history with THE TORTURED POETS DEPARTMENT, breaking her previous record achieved with the October 27, 2023 release of 1989 (Taylor’s Version). On April 18, 2024, THE TORTURED POETS DEPARTMENT became the most pre-saved album Countdown Page in Spotify history.

Cheers, Taylor!

And we invite listeners everywhere to keep streaming THE TORTURED POETS DEPARTMENT below.

Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours

April 19, 2024

It’s a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her 11th studio album, THE TORTURED POETS DEPARTMENT. And with this release, history is officially made as it continues to break streaming records and reach new heights that haven’t been seen before.

On April 19, THE TORTURED POETS DEPARTMENT was the first album in Spotify history to have over 300 million streams in a single day. Less than 12 hours after release, it became the most-streamed album in a single day in 2024, but the records continued to fall throughout the day as the album became the first to cross the 200 million and 300 million stream mark.

Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history.

Fans had been eagerly awaiting the album’s release since the star announced it at the Grammys in February. As the anticipation grew to a roar this week, Spotify was here to help turn up the volume. We brought the album to life with a library-themed art installation at The Grove in Los Angeles.

For three days, the iconic shopping mall featured an open-air poetry library highly curated to represent the direction of the new record. Each day of the activation, we revealed lyrics from the album, creating an ever-evolving adventure for everyone on the ground. Fans took to social media to share their excitement and dissect other potential clues they could find.

Revelamos las principales canciones, artistas, podcasts y tendencias de escucha de 2023

November 29, 2023

Musicalmente, este 2023 estuvo definido por el regreso de importantes estrellas pop femeninas, una diversidad sonora que encabezó las listas y una atmósfera musical global que dio lugar a poderosos géneros . Por el lado de los podcasts, los creadores están respondiendo a las tendencias en tiempo real y el público está recurriendo a los podcasts para unirse a conversaciones culturales más amplias. Como siempre, nuestra campaña Spotify Wrapped 2023 refleja estas tendencias, y nuestras listas muestran lo que escucharon este año más de 574 millones de personas en todo el mundo.

Continúa leyendo para obtener más información sobre los artistas, canciones, álbumes y podcasts más populares de 2023, luego echa un vistazo a la experiencia de usuario personalizada de Wrapped que celebra lo que escuchaste este año.

Top de artistas globales de 2023

Reediciones reinventadas, giras mundiales que baten récords y coloridas pulseras de la amistad: los fanáticos de todo el mundo estarán encantados de ver a Taylor Swift como la artista más escuchada de este año, con más de 26,1 mil millones de reproducciones globales desde el 1 de enero. En las 48 horas previas a esta coronación, Spotify reveló 21 piezas de un puzzle con sorpresas relacionadas con Taylor Swift en vallas publicitarias desde Sao Paulo hasta Yakarta. Estas pistas culminaron en un video destacado que incluía guiños a su universo, desde peces koi y gatos, hasta sus infames labios rojos. Por tiempo limitado, cuando reproduzcas una de sus canciones en Spotify, verás cómo la barra de progreso cambia y brilla para que coincida con el color de cada una de sus “Eras”.

En segundo lugar quedó la superestrella del reggaetón Bad Bunny, quien también tuvo un año destacado con un nuevo álbum, nadie sabe lo que va a pasar mañana. Completando los cinco primeros estuvieron The Weeknd, Drake, y Peso Pluma.

Top global de canciones de 2023

La canción más escuchada del año, “Flowers,” de Miley Cyrus, que batió récords, tuvo un impulso increíble desde el día de su debut hasta los meses de verano y ahora cuenta con más de 1.600 millones de reproducciones en todo el mundo. En el segundo y tercer lugar se encuentran “Kill Bill” de SZA y“As It Was” de Harry Styles. El cuarto y quinto lugar fueron de Jung Kook con“Seven (feat. Latto),” y Eslabon Armado y Peso Pluma con “Ella Baila Sola.”

Top global de álbumes de 2023

Los oyentes miraron al pasado al elegir qué álbumes reproducir, ya que varios de los cinco álbumes más populares de este año se lanzaron antes de 2023. El álbum más reproducido del año, por segundo año consecutivo, es Un Verano Sin Ti de Bad Bunny, con más de 4.500 millones de escuchas a nivel global, seguido del álbum Midnights de Taylor Swift. SZA ocupa el tercer lugar con SOS. Y en el cuarto y quinto lugar están Starboy de The Weeknd y MAÑANA SERÁ BONITO by KAROL G.

Top global de podcasts de 2023

Spotify es la plataforma de podcasts más utilizada en muchos mercados clave de todo el mundo y también es el editor de podcasts número uno en los EE. UU., según los datos más recientes de Edison Research. Por cuarto año consecutivo The Joe Rogan Experience se lleva el honor de ser el podcast más reproducido del año a nivel mundial. En segundo lugar y por segundo año, está Call Her Daddy y en tercero Huberman Lab, seguido de anything goes with emma chamberlain y On Purpose with Jay Shetty. Ocho de los 25 podcasts principales en las listas mundiales son podcasts de Propiedad y Licencia de Spotify, y nueve de los 25 podcasts principales en los EE. UU. también lo son.

A lo largo del año, estos podcasts, así como muchos otros, destacaron los principales momentos de la cultura pop, desde la música hasta las películas y la tecnología.

Durante la primavera y el verano del hemisferio norte estuvieron llenos de contenidos impulsados por niñas y mujeres. Las combinaciones de la Renaissance Tour de Beyonce, Taylor Swift | El Eras Tour y el éxito de la película Barbie generaron conversaciones culturales en muchos géneros de podcasts sobre economía y entretenimiento.
A lo largo del año, el mundo quedó fascinado, frustrado y, a veces, asustado por el aumento de la IA. Los podcasts ofrecieron una visión crítica y matizada de la creciente tendencia tecnológica.

Las tendencias globales que dieron forma a nuestro año

Estos artistas, canciones, álbumes y podcasts más reproducidos no fueron los únicos indicadores para 2023. Las tendencias de la cultura pop también impulsaron los rankings, desde playlists temáticas hasta incrementos altos de reproducciones de canciones.

Este año, Eurovisión tuvo un gran impacto, ya que “Tattoo” de la ganadora Loreen y “Cha Cha Cha” del segundo lugar Käärijä alcanzaron el top 10 de la lista diaria global el día después de la final.
La Generación Z continúa abrazando la tendencia “sin género” o “género híbrido”, negándose a ser definida por un solo estilo y moviéndose sin problemas entre diferentes sonidos. También adoptan los estados de ánimo y buscan playlists y canciones que mejor describan el estado de ánimo o el momento en el que se encuentran.
Este año también marcó un aumento significativo en el entusiasmo colombiano por la música mexicana. Colombia emergió como el quinto mayor consumidor de música mexicana en 2023, mostrando un aumento del 85% en su consumo durante el año.
El consumo de música instrumental clásica india sigue creciendo en Spotify en la India y en todo el mundo. En los últimos 24 meses, el consumo de música clásica de la India creció cerca de un 500% en Spotify. Además, el 45% de los oyentes de música clásica india en Spotify tienen menos de 25 años.
Afrobeats es uno de los géneros de más rápido crecimiento en Spotify, con un crecimiento del 550% desde 2017. En 2023, Rema se convirtió en la primera canción de Afrobeats de un artista en alcanzar mil millones de reproducciones en Spotify.
El Mandopop, con artistas destacados como Jay Chou, JJ Lin y Eason Chan, ha registrado más de 500 millones de reproducciones mensuales en todo el mundo, con un crecimiento promedio de casi el 45 % en el último año.

Principales Listas Globales Wrapped 2023

Artistas más reproducidos a nivel mundial

Canciones más reproducidas a nivel mundial

“Flowers” de Miley Cyrus
“Kill Bill” de SZA
“As It Was” de Harry Styles
“Seven (feat. Latto)” de Jung Kook
“Ella Baila Sola” de Eslabon Armado, Peso Pluma
“Cruel Summer” de Taylor Swift
“Creepin’ (with The Weeknd & 21 Savage)” de Metro Boomin, The Weeknd, 21 Savage
“Calm Down (with Selena Gomez)” de Rema, Selena Gomez
“Shakira: Bzrp Music Sessions, Vol. 53” de Bizarrap, Shakira
“Anti-Hero” de Taylor Swift

Álbumes más reproducidos a nivel mundial

Un Verano Sin Ti de Bad Bunny
Midnights de Taylor Swift
SOS de SZA
Starboy de The Weeknd
MAÑANA SERÁ BONITO de KAROL G
One Thing At A Time de Morgan Wallen
Lover de Taylor Swift
HEROES & VILLAINS de Metro Boomin
GÉNESIS de Peso Pluma
Harry’s House de Harry Styles

Podcasts más populares a nivel mundial

Principales Listas Wrapped 2023 de Latinoamérica

Artistas más reproducidos en Latinoamérica

Canciones más reproducidas en Latinoamérica

“Ella Baila Sola” – Eslabon Armado, Peso Pluma
“La Bebe – Remix” – Yng Lvcas, Peso Pluma
“un x100to” – Grupo Frontera, Bad Bunny
“TQG” – KAROL G, Shakira
“Yandel 150” – Yandel, Feid
“Shakira: Bzrp Music Sessions, Vol. 53” – Bizarrap, Shakira
“La Bachata” – Manuel Turizo
“Hey Mor” – Ozuna, Feid
“Classy 101” – Feid, Young Miko
“PRC” – Peso Pluma, Natanael Cano

Álbumes más reproducidos en Latinoamérica

Un Verano Sin Ti – Bad Bunny
MAÑANA SERÁ BONITO – KAROL G
GÉNESIS– Peso Pluma
FELIZ CUMPLEAÑOS FERXXO TE PIRATEAMOS EL ÁLBUM – Feid
Nadie sabe lo que va a pasar mañana – Bad Bunny
YHLQMDLG – Bad Bunny
Nata Montana – Natanael Cano
DONDE QUIERO ESTAR – Quevedo
DESVELADO – Eslabon Armado
MAÑANA SERÁ BONITO (BIHOTA SEASON) – KAROL G

Podcasts más populares en Latinoamérica

Relatos de la Noche
Psicología al Desnudo
La Cotorrisa
Caso 63: Enigma
Se Regalan Dudas
Podpah
El Podcast de Marian Rojas Estapé
La Cruda
Mano a Mano
Leyendas Legendarias
Café da Manhã
Café Com Deus Pai
Psicologia na Prática
Entiende Tu Mente
Pablo Escobar: Escape de la Catedral
Más Allá del Rosa
Não Inviabilize
Palavra é Vidas!
Flow Podcast
Despertando
Primocast
Inteligência Ltda.
Jota Jota Podcast
Hermanos de Leche
2 bears, 1 cave with Tom Segura & Bert Kreischer

Principales Listas Wrapped 2023 de Estados Unidos

Artistas más reproducidos en Estados Unidos

Canciones más reproducidas en Estados Unidos

“Last Night” de Morgan Wallen
“Kill Bill” de SZA
“Flowers” de Miley Cyrus
“Ella Baila Sola” de Eslabon Armado, Peso Pluma
“Boy’s a liar Pt. 2” de PinkPantheress, Ice Spice
“Cruel Summer” de Taylor Swift
“Something in the Orange” de Zach Bryan
“You Proof” de Morgan Wallen
“Creepin’ (with The Weeknd & 21 Savage)” de Metro Boomin, The Weeknd, 21 Savage
“Anti-Hero” de Taylor Swift

Álbumes más reproducidos en Estados Unidos

One Thing At A Time de Morgan Wallen
SOS de SZA
Midnights de Taylor Swift
HEROES & VILLAINS de Metro Boomin
Dangerous: The Double Album de Morgan Wallen
Lover deTaylor Swift
Un Verano Sin Ti de Bad Bunny
folklore de Taylor Swift
GÉNESIS de Peso Pluma
Starboy de The Weeknd

Podcasts más populares en Estados Unidos

The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed

November 29, 2023

Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.

Read on to learn more about the top artists, songs, albums, and podcasts of 2023, then take a look at the personalized Wrapped user experience that celebrates your own year in listening.

The top global artists of 2023

Reimagined rereleases, record-breaking world tours, and colorful friendship bracelets—fans everywhere will be thrilled to see Taylor Swift as this year’s top artist, with more than 26.1 billion global streams since January 1. In the 48 hours leading up to this crowning moment, Spotify revealed 21 puzzle pieces with Taylor Swift-themed easter eggs in billboards from Sao Paulo to Jakarta. These clues culminated in a spotlight video that included nods to her universe—featuring everything from cats to her infamous red lips. For a limited time, when you play one of her songs on Spotify, watch as the progress bar changes and sparkles to match the song’s era color.

Taking second place was reggaeton superstar Bad Bunny, who also had a standout year with a new album, nadie sabe lo que va a pasar mañana. Rounding up the top five were The Weeknd, Drake, and Peso Pluma.

The top global songs of 2023

The top song of the year, Miley Cyrus’s record-breaking “Flowers,” had incredible momentum from the day of its debut through the summer months and now counts more than 1.6 billion streams globally. In the second and third spots are “Kill Bill” by SZA and “As It Was” by Harry Styles. The fourth and fifth spots come from Jung Kook with “Seven (feat. Latto),” and Eslabon Armado and Peso Pluma with “Ella Baila Sola.”

The top global albums of 2023

Listeners looked to the past in choosing which albums to play, as several of this year’s top-five albums were released prior to 2023. The most-streamed album of the year for the second year in a row was Un Verano Sin Ti by Bad Bunny, with more than 4.5 billion streams globally, followed by Taylor Swift’s album Midnights. SZA takes the third spot with SOS. And in the fourth and fifth spots are Starboy by The Weeknd and MAÑANA SERÁ BONITO by KAROL G.

The top global podcasts of 2023

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. And for the fourth time in a row, The Joe Rogan Experience takes the honor of top podcast of the year globally. In second place for the second year is Call Her Daddy, and in third, Huberman Lab, followed by anything goes with emma chamberlain and On Purpose with Jay Shetty. Eight of the top 25 podcasts on the global top lists are Spotify Owned & Licensed podcasts, and nine of the top 25 podcasts in the U.S. are as well.

Throughout the year, these podcasts, as well as many others, spotlighted top moments in pop culture, from music to movies to technology.

The spring and summer were full of girl- and women-powered media. The combinations of Beyonce’s Renaissance Tour, Taylor Swift | The Eras Tour, and the success of the Barbie movie led to cultural conversations across many genres of podcasts about both economics and entertainment.
Throughout the year, the world was fascinated, frustrated, and sometimes frightened by the rise in AI. Podcasts offered a critical and nuanced take on the rising tech trend.

Catch the full year in podcast trends here.

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts to 2023. Pop culture trends also fueled listening, from themed playlists to song spikes.

This year, Eurovision made a huge impact, as “Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä both reached the top 10 global daily chart the day after the final.
Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in.
This year also marked a significant surge in Colombian enthusiasm for Mexican music. Colombia emerged as the fifth-largest consumer of Mexican music in 2023, showcasing an 85% increase in its consumption over the year.
The consumption of Indian classical instrumental music continues to grow on Spotify in India and around the world. In the last 24 months, India’s classical music consumption grew by close to 500% on Spotify. Over 45% of Indian classical music listeners on Spotify are under the age of 25.
Afrobeats is one of the fastest-growing genres on Spotify, growing by 550% since 2017 with new audiences emerging in Mexico and India. In 2023, Rema’s “Calm Down” became the first Afrobeats artist-led track to hit a billion streams on Spotify.
Mandopop, with top artists like Jay Chou, JJ Lin, and Eason Chan, has received more than 500 million monthly streams globally, seeing an almost 45% increase in the past year.

Read on for a few notable trends that spiked throughout the year.

February

The Big Game and Valentine’s Day prompted huge increases in listening around moments that fans couldn’t help but love.

March

Television finales and springtime vibes made way for character playlists and dreamy, twangy tracks.

May

A new sports craze and the return of a beloved children’s movie resulted in two large spikes.

July

Cherry-red tomatoes and hot-pink playlists colored a summer full of girl power.

October

Memes powered by social media played a pivotal role throughout the year in creating buzz and playlists, and this October was no different.

All year long:

Spotify 2023 Wrapped Global Top Lists

Most-Streamed Artists Globally

Most-Streamed Songs Globally

“Flowers” by Miley Cyrus
“Kill Bill” by SZA
“As It Was” by Harry Styles
“Seven (feat. Latto)” by Jung Kook
“Ella Baila Sola” by Eslabon Armado, Peso Pluma
“Cruel Summer” by Taylor Swift
“Creepin’ (with The Weeknd & 21 Savage)” by Metro Boomin, The Weeknd, 21 Savage
“Calm Down (with Selena Gomez)” by Rema, Selena Gomez
“Shakira: Bzrp Music Sessions, Vol. 53” by Bizarrap, Shakira
“Anti-Hero” by Taylor Swift

Most-Streamed Albums Globally

Un Verano Sin Ti by Bad Bunny
Midnights by Taylor Swift
SOS by SZA
Starboy by The Weeknd
MAÑANA SERÁ BONITO by KAROL G
One Thing At A Time by Morgan Wallen
Lover by Taylor Swift
HEROES & VILLAINS by Metro Boomin
GÉNESIS by Peso Pluma
Harry’s House by Harry Styles

Top Podcasts Globally