Tag: podcast

Daniel Ek, Dawn Ostroff, and Sten Garmark Shed Light on the Insights That Led Spotify Into the Podcast Arena

April 22, 2021

Did you know that Spotify could have been a video company? This is just the latest revelation from Spotify cofounder and CEO Daniel Ek in our Chief R&D Officer Gustav Söderström’s podcast, Spotify: A Product Story. The miniseries brings listeners insider stories of product strategy and development at Spotify as told by the people who built it. 

In the most recent episode, Gustav talks about Spotify’s search for its “first second product” with Daniel. And for a moment, that product could have been TV. But thanks to internal experiments during Hack Week, as well as the realization that listeners in Germany were using the platform to play audiobooks (uploaded as music tracks) the team realized there was a better opportunity: spoken-word content.

“There were so many signals that pointed out that this was the right thing,” shares Daniel. “And then, ultimately, if we could do this and if we could merge podcasts with music and basically get into audio, we would be in a much better place strategically . . . It was clear there wasn’t anyone globally going after this opportunity, and that opportunity is massive.”

So began Spotify’s shift to an audio-first strategy in 2019. 

“We felt that one of the big things that we could do was accelerate podcast growth,” shares Sten Garmark, Spotify’s Head of Consumer Experience, who is a guest on the episode. “This is a fantastic medium that has seen a lot of growth, but it’s not a true mainstream product yet—it wasn’t when we started and it’s arguably still not.”

Dawn Ostroff, our Chief Content Officer, joins Gustav on the podcast to talk about developing original content to lead the audio space and accelerating podcast growth in the process. “Everybody appreciated the fact that we could put our own imprimatur on an industry, that we could lead the entire medium,” explains Dawn. “The industry had been so fragmented, and [before Spotify], nobody had stepped in to really aggregate the business from either a creative stance or from the business stance or from the advertising point of view.”

Follow along as Gustav and his guests recount the journey and share four key product strategy lessons Spotify learned along the way. 

Dr. Ayana Elizabeth Johnson of ‘How to Save a Planet’ Shares Her Top 5 Climate Justice Podcast Episodes

April 19, 2021

How do you make a climate justice-oriented show that people actually want to listen to? Corny jokes seem to be a big part. 

At least, that’s the takeaway from Dr. Ayana Elizabeth Johnson, who, alongside her cohost Alex Blumberg, worked for nine months to bring a climate solutions-focused podcast, How to Save a Planet, to the world. Now, another nine months later, the show boasts a dedicated fan base and 30 episodes, arming listeners with knowledge and actions to take to address climate change. 

Dr. Ayana Elizabeth also recently put together Your Guide for Climate Solutions, a podcast playlist to further inform both podcast and planet lovers about ways they can get involved in the intersectional fight for environmental justice. We took the time to ask her about the playlist—as well as how she keeps up-to-date on all things podcast and climate and what she’s learned since launching How to Save a Planet. 

The five episodes in the Your Guide for Climate Solutions playlist span three podcasts. Why did you choose those episodes to feature?

This was really hard because I wanted to just feature other people’s shows, but I have loved so many of the conversations that we’ve had with amazing guests on How to Save a Planet. So I couldn’t help myself and picked three of ours. “Is Your Carbon Footprint BS?” is the question everyone is asking, right? “Do my individual actions matter or is it all about big systemic change?” And so we wanted to offer our answer to that big question. And then, this past September, we did an episode called “Black Lives Matter and the Climate” where we interviewed activists and organizers who were doing absolutely remarkable and critical work. And as a Black woman in America, being able to have that conversation, connecting the dots to climate, just felt really good. It’s a soulful discussion with Maurice Mitchell, who leads the Working Families Party, and Colette Pichon Battle, with Gulf Coast Center for Law and Policy. And then the grand finale episode in this playlist is about seaweed farming, because I’m a marine biologist, and I really love the ocean. 

For the other two, first is an episode from A Matter of Degrees hosted by Dr. Leah Stokes and Dr. Katharine Wilkinson. I guess I would call it a more wonky version of How to Save a Planet. They go a bit harder on policy and are similarly trying to welcome people in. And then the other episode I recommended was from Ezra Klein’s podcast when he interviewed Dr. Kate Marvel, who is a climate scientist at NASA. It’s a super-long conversation, but she is fascinating and one of the most poetic scientists I’ve ever met. The way that she talks about the planet Earth and the climate system is so utterly delightful. 

How do you stay upto-date on media related to environmental and climate topics?

There is so much going on in terms of environmental and climate topics—that’s a great thing— and it’s all happening so fast that I really can’t keep up. But there’s two climate newsletters that I really do read every installation of, and that is HEATED by Emily Atkins and The Frontline, which is published by Atmos from journalist Yesenia Funes. And those two are really beautiful, nuanced takes that really include the complexities of what we’re dealing with, the sort of people and justice and science and policy puzzle that we’re trying to solve, so that’s how I even vaguely stay up-to-date. But I will admit that I have, like, 20 browser tabs open with various articles about climate and ocean policy that I want to be reading. So maybe this weekend, TBD. 

How do you find new podcasts you’re excited about? Anything you’ve really loved recently?

I guess I just ask my favorite group text thread. (Hopefully everyone has one that got them through the last year.) And I ask for episodes rather than podcasts. I love Alie Ward’s Ologies. That is a great show. NPR’s Throughline I enjoy. Of course, there are a bunch of Gimlet podcasts that are wonderful. Resistance is particularly notable for me right now. 

We last checked in right as How to Save a Planet was debuting, and the show has now been live for about 9 months. Can you tell us about a few lessons you’ve learned?

As someone who doesn’t come from media or storytelling, I have definitely learned something that the rest of the team is well aware of, which is that topics and stories are different things. And so figuring out how to turn a climate solution topic—whether that is regenerative farming in the ocean or Black Lives Matter and the climate, or trying to get to 100% renewable electricity by 2035—into a story is something that I’m very much still learning. But the easiest way is to have incredible guests. 

Another lesson learned: It is hard to make a podcast. I kind of thought, oh, we’ll just have a chat and then upload it to the internet. But if you want to explain complex science/policy/culture topics, you actually really do need to edit and layer in multiple interviews and give context to help people digest it all. It’s a big, extremely impressive skill set. Just watching what our reporters and producers pull together has been astounding to me. It is not as easy as it looks, and when it comes together in an episode, it’s magical.

What’s one takeaway you’re hoping new listeners (especially those who might not listen to your show) might get from this podcast playlist?

I think the thing that we’re really hoping people get out of listening is an understanding of just the multitude of ways that they can be a part of climate solutions. We want to show the diversity of work that needs doing and of ways that you can contribute to it. What we hope is that people will see themselves in this work somewhere, whether it’s protesting pipelines and land defense, or practicing regenerative agriculture, or reforming the grid, or getting excited about offshore wind energy. We really do need such a diversity of areas, of expertise, of people. We’ve got a lot of stuff to do and fix. We’re going to need everyone. 

Find your place. Stream Dr. Ayana Elizabeth Johnson’s Your Guide to Climate Solutions podcast playlist. 

Dig Into Music Streaming in the Latest Episode of ‘Spotify: For the Record’

March 25, 2021

At Spotify, we believe artists deserve clarity when it comes to the economics of music streaming. That’s why last week we unveiled Loud & Clear, a new microsite that breaks down the players and process involved with the royalty system. 

Artists want the opportunity to make a living from their work. We want that, too: Although more artists than ever are finding success through streaming, we’re nowhere near done, and we’ll keep pushing to grow the industry. As we make those strides, the Loud & Clear site demystifies how the money flows while also sharing more context when it comes to streaming numbers and how they stack up on Spotify in 2020.

In this week’s episode of our podcast, Spotify: For the Record, we continue the conversation about streaming economics and Loud & Clear.

Our first guest is Sammy Andrews, CEO of Deviate Digital and a board member of the Music Managers Forum (MMF) in the UK, who discusses industry reaction to Loud & Clear and where she thinks we should go from here.

We also speak with Charlie Hellman, Spotify’s Head of Marketplace, who provides more context on Loud and Clear and details how more artists than ever are finding success in the music industry.  

Listen to “Loud and Clear: A New Conversation on Music Streaming.” 

Regresa “Niñas Bien”, una conversación entre tres amigas que no se callan nada, en exclusiva por Spotify

March 17, 2021

Cuando tres amigas decidieron empezar un podcast en plena cuarentena desde la Ciudad de México en primavera de 2020, difícilmente imaginaron que se convertiría en uno de los más escuchados en Spotify en el país. 

Ahora en su segunda temporada y en exclusiva por Spotify, “Niñas Bien” ha encontrado una audiencia fiel que sigue cada lunes las conversaciones entre Pamela, Andrea y Fernanda sobre todo lo que les preocupa y apasiona a tres mujeres de veintitantos: sexo sin tabués, amor moderno y lo que sea que resuene en la cultura. 

Sus creadoras parten de una definición: lejos de un podcast para “niñas bien”, es una plática entre amigas como si estuvieran tomándose unas cervezas, con un tono de comedia y una mirada irreverente a los temas más importantes para su generación. 

For the Record se sentó con Pamela (“Olita”), Andrea, y Fernanda (“Fur)”, sobre cómo ha evolucionado el show y lo que pueden sus fans en esta nueva temporada.   

Sabemos que en cada episodio una de ustedes elige el tema del que se va a hablar, ¿Cómo es este proceso y cuáles son los temas que les interesa a cada una? 

Fernanda: Tenemos un chat donde vamos sugiriendo los temas que se nos van ocurriendo. Así que cada vez que vamos a grabar un capítulo es por orden cada quien elige su tema y las demás opinan si les gusta o no. Si a alguna no le gusta del todo el tema lo posponemos hasta que sea tiempo de hablar de ello y reunir mayor información al respecto. 

Notamos que tienen como tema central el amor y las relaciones ¿Cuáles son los temas a los que regresan? 

Pamela: Sí, nos hemos dado cuenta que hablamos mucho de eso, y es porque es un tema que le llama mucho la atención a nuestra audiencia. Pero no lo hicimos a propósito,  es más porque así se ha dado nuestra conversación y de alguna forma mientras estamos grabando se nos ocurre hablar de algo totalmente distinto y es por eso que algunos de nuestros episodios se llegan a relacionar. Pero nuestro objetivo es atraparlos con temas “hot” o de interés que les llame la atención para que eventualmente podamos tocar otros temas que les sorprendan. 

Andrea: También tiene mucho que ver con lo que la gente nos pide. Ya que en algunas ocasiones les pedimos que nos compartan los temas de los que les gustaría que habláramos. En general tomamos en cuenta nuestras experiencias y lo que nos está sucediendo en ese momento. Por ejemplo, el primer episodio que habla de las dietas y depresión, las tres hemos sentido la presión de verte de cierta forma o en el episodio sobre gaslighting  me di cuenta que lo estaba experimentando, aprendí  y me puse a investigar.

¿Por qué creen que es diferente esta forma de conectar del podcast con una audiencia principalmente de mujeres de su edad? 

Andrea: Creo que tiene mucho que ver el que abordamos temas que quizá a otras personas les da pena comentar y muchas mujeres se sienten identificadas. 

Fernanda: Otro factor es que las tres venimos del mismo lugar. Hemos tenido éxito generando contenido en Twitter y hemos aprendido cómo comunicarnos con la gente. 

Olita: Este podcast es una oportunidad para que quienes nos siguen en otras plataformas conozcan realmente como somos porque en Twitter ya está definida nuestra personalidad y hay mucha polarización, pero en el formato podcast nos podemos expresar abiertamente y desde un lugar más vulnerable. 

¿Qué pueden encontrar sus fans en esta nueva temporada? 

Andrea: Tenemos muchos planes porque queremos hablar de temas aún más profundos como el feminismo, cómo envejecer siendo mujer, además de seguir hablando de sexo.  

¿Qué expectativas tienen sobre el crecimiento del podcast? 

Olita: Estamos muy emocionadas, porque cuando empezamos el proyecto no imaginamos que llegaríamos a crecer tan rápido y convertirnos en un show exclusivo de Spotify. 

Descubre un nuevo episodio de Niñas Bien cada lunes aquí.

Comedians Henry Zebrowski and Holden McNeely Break Down ‘Dune’ in Spotify Exclusive Podcast

March 15, 2021

Since its original 1965 publication, Dune, the six-part book series by Frank Herbert, has gained a worldwide following and earned its way into the literary hall of fame. The sci-fi sensation—a futuristic tale about a man who must navigate power and politics on the desert-like planet of Arrakis—is even being made into a blockbuster film adaptation slated for October starring Timothée Chalamet and Zendaya. But fans don’t need to wait too long for new Dune content: Spotify’s new exclusive podcast Dune, hosted by Henry Zebrowski and Holden McNeely, brings a comedic take to the story that both longtime fans and science fiction newbies will enjoy.

That’s right: Last Podcast on the Left host Henry Zebrowski and Wizard and the Bruiser host Holden McNeely are coming together to take fans on an interstellar journey through Dune. Listeners can expect this show to carry the same edgy comedic spin the duo are known for. “Dune is made by the same powerful nerds who made Last Podcast on The Left and Wizard and the Bruiser,” Henry says. “The lessons hidden inside the books have changed my life in ways that have made me more difficult to love, but easier for me to rule the galaxy!”

Holden shares that he first picked up the acclaimed series thanks to Henry’s recommendation. “I soon got lost in an incredibly well-developed world and hero’s journey that said more about the universe and our place in it than pretty much anything else I’ve ever read,” explains the comedian.

The podcast includes 12 episodes that will bring an hour of laughs for both longtime sci-fi lovers and Dune newcomers. “Listen to the podcast if you love Dune and, more importantly, if you’ve never been able to love it but wish you could,” says Holden. 

Check out the first episode below.

 

 

Celebrate the 2021 Best New Artist Nominees in the Latest Episode of ‘Spotify: For the Record’

March 11, 2021

Every year, Spotify goes all out to show our support for the rising stars nominated in the Best New Artist category for music’s biggest night: The Grammys. The breakout artists nominated in the category this year are Megan Thee Stallion, Doja Cat, Ingrid Andress, Noah Cyrus, Phoebe Bridgers, D Smoke, CHIKA, and KAYTRANADA.

In this week’s episode of our podcast, Spotify: For the Record, we explore the Best New Artist category with a few special guests. Listeners get to sit in on an intimate conversation between Noah Cyrus and her dad, Billy Ray Cyrus. The 2021 nominee chats with the iconic country music singer-songwriter about what it means to be selected (Billy Ray was also nominated for the category in 1993), and she reveals some of her favorite advice that’s been passed down from father to daughter.

We also chat with Charles Holmes, cohost of The Ringer Music Show. The former Rolling Stone writer explains the history of the Best New Artist category and how these nominees—which formerly included the likes of The Beatles, Carpenters, Bon Iver, and Kacey Musgraves—often go on to make a name for themselves. 

Marian Dicus, Spotify’s Co-Head of Music, joins us to share how Spotify has supported this category for the last five years. From playlists to parties, our goal is to amplify the developing talent of those nominated for Best New Artist. This year, we are releasing a series of Spotify Singles from five of the nominees: Ingrid Andress, Noah Cyrus, Phoebe Bridgers, D Smoke, and CHIKA.

Gear up for Sunday’s award show by listening to the full episode, “Music’s Biggest Night: The Best New Artists.”

Introducing the New Miniseries ‘Spotify: A Product Story’

March 11, 2021

It’s one thing to imagine the future of audio, quite another to actually build it—and yet that’s what Spotify set out to do over the past decade. Along the way, there’s been plenty of previously untold stories filled with colorful characters, product challenges and successes, and many lessons learned. So in our new podcast miniseries, Spotify: A Product Story, our Chief R&D Officer, Gustav Söderström, will bring listeners these insider stories of product strategy and development at Spotify—as told by the people who built it. 

“In this podcast, for the first time, we’ll pull back the curtain on some never-before-heard stories of Spotify’s product journey,” explains Gustav in the series trailer. The miniseries will include “the secrets and strategies behind our biggest product launches and pivots—from the very first desktop app, built in a small apartment in Stockholm, to the brand-new audio formats we’re exploring right now.”

Over the course of the series, Gustav will delve into the art and science of product strategy and development alongside special guests from the music, business, and tech industries—from Lars Ulrich to Mary Meeker to Matthew Ball to Sean Parker. He’ll also interview the current and previous Spotifiers deeply involved in Spotify’s journey, including Daniel Ek, Dawn Ostroff, Sten Garmark and Oskar Stål. These conversations will give an inside glimpse into topics like Spotify’s commitment to problem solving and improving the user experience.

Catch the Spotify: A Product Story trailer and prologue, “The most epic battle in the music history,” available on Spotify today, and look out for the first episode, “How do you steal from a pirate?” premiering soon. 

Journalist Connie Walker Leverages True Crime Format To Spread Awareness of Violence Against Indigenous Women in ‘Stolen’

March 8, 2021

Journalist Connie Walker’s first podcast detailing violence against Indigenous women, Missing & Murdered: Who Killed Alberta Williams? was originally meant to be a two-minute news story. But while attending a conference about reporting on Indigenous issues in her home of Saskatchewan, Canada, the Okanese First Nation (Cree) journalist was compelled to go deeper. So she took a 20-year-old murder case and turned it into an eight-part investigation into the traumatic history of residential schools for First Nation Canadians. Then, she followed up with another award-winning season, Finding Cleo. 

Now, five years later, Connie has released her newest investigative podcast, Stolen: The Search for Jermain. The show focuses on the case of Jermain Charlo, a 23-year-old Indigenous mother who suddenly disappeared in Missoula, Montana, in June 2018. Connie ventures into the ongoing investigation in the popular true crime style. Stolen also carefully examines what it means to be an Indigenous person in America, as the show explains how Jermain’s case represents the larger epidemic of violence that faces Indigenous women and girls.

For the Record sat down with Connie ahead of the release of episode 2 to learn more about the importance and process of telling Jermain’s story.

What about Jermain’s story called to you? Of the many women you research and report on, why did you choose her for your next podcast?

Get a Glimpse Into the Festival di Sanremo With Spotify’s First Italian Original Podcast, ‘The Jackal: tutto Sanremo ma dura meno’

March 4, 2021

Every year, the eyes and ears of Italy turn to the coasts of Liguria for the Festival di Sanremo, a competition where artists premiere never-before-heard songs in Italian. Now, Spotify is bringing the sounds of Sanremo to listeners around the globe through Spotify’s first Italian Original podcast: The Jackal: tutto Sanremo ma dura meno. Hosted by The Jackal, a renowned Italian comedy collective, the show is a lighthearted look at the festival’s history all the way up to this year’s event, which concludes on March 6.

The festival, which first started in 1951, consists of two categories: one for well-known singers and one for young newcomers. Competition rules dictate that the song must have never been performed in public before, and it must be an original tune. Festival di Sanremo is where many Italian artists make their debuts (like award-winning singer-songwriter Laura Pausini), and there are often international stars who make guest appearances during the event. The winners of the competition are determined by voting from a jury and by guests watching the televised event and voting from home.

The first four episodes of the 10-part podcast are dedicated to the comedy group’s favorite moments of past competitions, highlighting funny and heartwarming stories that made the beloved festival what it is today. After walking down memory lane, the hosts give a play-by-play of this year’s event, peppering their retelling with The Jackal’s signature wit and sharp humor.

Whether you’re interested in experiencing a cherished Italian tradition or you’re a longtime follower of The Jackal, check out The Jackal: tutto Sanremo ma dura meno, available now exclusively on Spotify.

Two New German Spotify Original Podcasts Are Taking On Marriage—One Before and One After Saying ‘I Do’

March 1, 2021

From rom-com meet-cutes to tailored playlist exchanges, there’s a lot to love about love. Two new German Spotify Original podcasts are ready to bring their take on relationships, but from two different vantage points: One podcast follows a couple’s journey before saying “I do,” while the other takes a look at newlywed life.

First up, the before. While a wedding is often one of the most memorable days in a couple’s life, planning the event is often more stressful than blissful. So Laura Larsson, cohost of the popular show Herrengedeck, decided to document her lead-up to the altar in her new podcast Erstmal für immer. In the 10-episode series, she gives the audience an open and honest look at preparations for her wedding to her fiancé, Nils. “My favorite part of creating the show was talking to Nils,” explains Laura. “In our recordings together, I felt like I got to know a lot of new things about both him and us.” From the proposal to the walk down the aisle, listeners will follow the bride-to-be through the highs and lows of her entire planning process. Laura isn’t sparing any details. As she explains it, you can expect the journey to be “chaotic and emotional, but also quite beautiful.”

And when it comes to life after the vows? German comedians Hazel Brugger and Thomas Spitzer chronicle what happens next on their podcast Nur verheiratet mit Hazel & Thomas. After keeping their marriage a secret from the public for months, Hazel and Thomas give listeners a glimpse into their relationship, one date at a time. Over 17 episodes, the series lets listeners eavesdrop on the couple as they handle their marriage “firsts,” and learn what it’s like to date each other again.  

Whether you’re recently engaged or a few anniversaries in, get a dose of relationship chatter with the Erstmal für immer and Nur verheiratet mit Hazel & Thomas podcasts, available now exclusively on Spotify.

New Spotify Original Podcast From Sound Up Alum Kacie Willis Pushes the Bounds of Creativity and Anonymity

February 18, 2021

It’s rare for two people to approach the creative process in the same manner. In the new podcast You Heard Me Write, listeners get a peek behind the curtain to hear how different sound designers bring to life the words of writers in an entirely unique way. The show, hosted by Sound Up 2019 participant Kacie Willis, is the latest podcast to come out of Spotify’s Sound Up program, which aims to empower the next generation of podcasters from underrepresented backgrounds through education, workshops, and support.

The first season of You Heard Me Write explores 30 original pieces of prose, music, and sound design. Each episode features artists collaborating on a multimedia group project without having any knowledge about the identities of their counterparts. Only after the project is done are the artists introduced to one another: in a roundtable discussion where they explore the roles of creativity, anonymity, and the power of connection between people from different walks of life. 

For the Record sat down with Kacie to learn more about the podcast.

El podcast chileno “Weona Que Creici”, llega a diversificar el catálogo exclusivo de Spotify

February 9, 2021

Como parte del continuo compromiso por ofrecer el mejor contenido de audio, Spotify suma en exclusiva a su catálogo el podcast chileno de comedia “Weona Que Creici”. Además, anuncia el estreno de su nueva temporada este 9 de febrero. La adquisición del show afirma la estrategia de Spotify por potenciar talentos locales y llevar sus contenidos al mundo, permitiendo que millones de oyentes puedan descubrir nuevas historias y acceder a una programación diferenciada para cada tipo de público.

La Wilo y la María Fernando se conocieron en 2019, son sureñas y treintonas. A partir de entonces, nace una amistad cuya máxima expresión es la colaboración de la que nace este exitoso podcast que rápidamente se convirtió en uno de los contenidos de comedia más escuchados en Chile. La naturalidad y espontaneidad que los caracteriza, junto con la diversidad a la que apuntan sus contenidos, hicieron que este programa encontrara su lugar en la familia Spotify.

Weona Que Creici es una conversación cotidiana, espontánea y sin tapujos, donde los dos amigos incursionan en diversos y, muchas veces, controvertidos temas, comparten historias y experiencias, además de divertidos relatos de su vida personal. La invitación de los hosts es a incluir siempre la visibilización de la diversidad en todas sus caras, tratar las experiencias que vive la comunidad LGTBQ+, hablar de sexualidad sin rodeos, y resignificar muchas de sus propias vivencias. 

La segunda temporada del show sólo se podrá escuchar en Spotify donde, cada semana, sus protagonistas se tomarán de la contingencia de Chile y del mundo, anécdotas, relatos y -especialmente-, de sus propias experiencias para compartir sus historias, dramas y diálogos únicos con la cuota de humor que tanto los caracteriza.

Expresar la creatividad

La idea del podcast nació cuando se afianzó la relación creativa entre los amigos y la excelente recepción que recibieron en sus redes sociales cada vez que generaban contenidos en conjunto, no sin antes cuestionarse si el formato era el más adecuado para el tipo de dinámica que establecieron.

“A Fernando le costó trabajo convencerse de que un podcast era el formato indicado para el proyecto que, desde hace tiempo, ambos soñábamos con realizar: tener un show juntos. Fernando insistía en que para Chile, en ese momento, el podcast no era un formato para inciar como creadores. Sin embargo, la experiencia evidenció lo contrario, porque fue en el periodo de emisión del podcast cuando nuestros perfiles como creadores de contenido experimentaron mayor crecimiento”, comenta Wilo.

El éxito del show ha estado marcado por la cercana relación que han forjado con sus oyentes, haciéndolos sentir parte de sus vidas, al tiempo que esperan también hacer más alegres y livianas las rutinas de quienes los escuchan: “creemos que ese voto de confianza ha sido clave en el lazo que mantenemos con nuestro público, nos sienten cercanos y es que, de cierto modo, lo estamos”, concluye Fernando. 

Los dos host de Weona Que Creici ven con entusiasmo la alianza con Spotify gracias a la posibilidad que les entrega a los creadores de expresar su creatividad y llegar a un público más amplio, además de colaborar en diversificar las voces disponibles.

“Hay muchas propuestas interesantes, diferentes, creadores audaces que, aunque la mayoría de las veces con pocos recursos, se las arreglan para llevar un producto interesante a la audiencia… un poco como partimos nosotros. Creemos que paulatinamente el rubro se irá profesionalizando y que ya es una alternativa a otros medios más tradicionales. Puede que eso implique mejoras técnicas, algunas de logística, pero lo que siempre será el centro, es la creatividad”, enfatizan ambos.

La nueva temporada continuará con el estilo que caracteriza al programa que, en palabras de sus creadores, intenta ser “lo más fluido posible, asemejándose a una conversación de amigos en la que la audiencia se inmiscuye”.

Las nuevas aventuras y los delirantes diálogos de la Wilo y la María Fernando ya se pueden disfrutar desde tu dispositivo preferido y solo en Spotify.