Tag: podcast

Heidi and Spencer Pratt Extend Their 15 Minutes of Fame in The Ringer Podcast ‘Speidi’s 16th Minute’

Speidi fans, we have a new podcast coming your way straight from the dynamic duo themselves. Heidi and Spencer Pratt have teamed up with The Ringer to release a new video podcast, Speidi’s 16th Minute.

Heidi and Spencer first found fame on the MTV reality television show The Hills. Now, after more than 15 years in the Hollywood limelight, they are diving into the stories behind notorious paparazzi photos, reality TV villains, and unexpected celebrities who rose to fame. On the podcast they also revisit nostalgic moments cherished by pop culture enthusiasts. 

“Heidi and I have always wanted to do a Masterclass on being famous, but since their people never call us back, we’re taking it to this podcast, which will be both educational and free for you to listen to. A win for everyone!” said Spencer Pratt. “We can’t wait to share this with you!”

On the first episode, Heidi and Spencer will welcome special guest Deuxmoi, the voice behind the eponymous Instagram account that covers celebrity gossip.

Set your calendars to catch up with the couple by watching their first episode, debuting August 2.

 

Spotify’s NextGen Curriculum Participants Release ‘Emmett Till: The Cultural Afterlife of an American Boy’

a collage showing the shadow of a man wearing a hat and buildings in the background.

In March, Spotify brought our NextGen Audio initiative to Spelman College in Atlanta for the first-ever Creator Day. There, we announced the NextGen Curriculum Program, Spotify NextGen Scholarship Program, and Spotify Labs Creator Program—all ways we’re further supporting students who are aspiring to work in the audio industry. Several Spelman students in the NextGen Curriculum Program have since been hard at work under the instruction of Dr. Michelle Hite creating a seven-episode podcast series investigating the brutal murder of 14-year-old Emmett Till and the cultural aftermath of his death. 

Now Spotify listeners can stream Emmett Till: The Cultural Afterlife of an American Boy, where the students examine the way Emmett’s murder became a pivotal moment in American political, media, and civil rights history. Explore the way U.S. citizens have found purpose in Emmett Till’s short life and learned to center on joy and love even in the face of pain and struggle.

The new series is the first to come out of NextGen x HBCU, our program designed to activate and grow podcast culture on college campuses and make a career in podcasting more accessible for the next generation of Black content creators and storytellers. NextGen is funded by Spotify’s Creator Equity Fund, which powers our commitment to showcasing and uplifting creators from communities that have been historically underrepresented in the audio industry. 

Our NextGen Audio initiative will continue into the fall as we prepare to announce the five Spelman College scholarship winners and the second NextGen HBCU. Stay tuned to learn more.  

Creating a New Podcast Space for Underrepresented Voices in Atlanta

Quianah Upton and Jennifer Lind sitting in the new podcast studio in front of two mics at Nourish Botanica

Removing barriers increases accessibility. Making Space, a Spotify for Podcasters initiative aiming to elevate underrepresented creators by making studio-quality podcasting gear available to communities for free, is our way of doing just that. By partnering with local businesses—Greenville, South Carolina–based Savereign, a plant store, and Curia on the Drag café in Gainesville, Florida, are two recent examples—Spotify provides a safe place for storytellers to share and helps build a more diverse ecosystem of podcast creators.

Our third Making Space studio, which received support from Spotify’s Creator Equity Fund, is in Nourish Botanica, an Atlanta, Georgia, plant shop and community space that offers weekly markets, queer karaoke nights, plant festivals, free plant swaps, and more. 

Quianah Upton standing inside nourish botanica in front of the recording equipment

“I really appreciate Spotify partnering with us to model high-level creative entrepreneurship. I love the idea that we can be a Black-owned business in a historically Black neighborhood and provide a level of cool, quirk, and professionalism that you can’t find anywhere else,” shared Quianah Upton, the owner of Nourish Botanica. “It’s also a really good reminder to large companies worldwide how much artists and creative spaces need funding and collaboration support.”

Motivated by her own experiences of childhood food insecurity, Quianah conceived the idea for Nourish Botanica in 2013. Her hope was to create food-based events that featured talks surrounding art, storytelling, gentrification, food sovereignty, and justice issues. Now Nourish Botanica will be joined by a podcast studio. “Making Space will allow us to begin to build a safe space where dialogue, education, and conversation can take place,” Quianah explained. “Storytelling affects social justice, conveys history, builds empathy, and educates audiences by instilling a sense of belonging and community among those listening. Through our storytelling programming, Nourish Botanica works towards building an inclusive and equitable world.”  

Jennifer Lind is one creator who hopes to educate audiences by sharing her family’s history through her podcast, Telling HERstory. The Atlanta native had no podcast experience but was able to bring her idea from concept to fruition in just one month by using Spotify for Podcasters. Jennifer’s show explores the life and legacy of her maternal grandmother, longtime Augusta, Georgia, educator Rosa T. Beard, through interviews with those who were closest to her. 

After launching the podcast in 2020, Jennifer is now part of a thriving Atlanta podcast scene. She explained to For the Record that she’s excited that Spotify’s Making Space studio will provide another low-barrier way for those looking to get involved.

Did you have any idea how to make a podcast?

I really knew nothing about podcasting! But most people who know me know that once I decide that I want to do something, it’s not a matter of if I’m going to do it, but how. When I decided to create the Telling HERstory podcast, I started researching everything I could, and that’s how I discovered the Anchor app, which is now Spotify for Podcasters. I saw that it was not only an all-in-one tool, but also free to use. And within four weeks of deciding that I was going to start a podcast, I actually launched it. To me, that is a testament to what a great tool Spotify for Podcasters is—it makes it possible for just about anyone to become a creator.  

Why do you think a podcast was the perfect medium for sharing your grandmother’s story?

I wanted to not only tell her story, but also the stories of those whose lives she touched, and document them for future generations. Especially as someone who comes from the community of color—and when you think back to our roots, of African American and African history, it involves a lot of oral storytelling. There’s something about podcasting that, in a way, goes back to those roots of documenting stories. And to have people say it in their own voice, it’s really impactful.

For example, I was able to interview Ambassador Larry L. Palmer in episode five. He was one of my grandmother’s former students who went on to become a Senior Foreign Service member and U.S. ambassador, serving under six different U.S. presidents. This is someone who had grown up in the segregated South, so there were a lot of barriers—and yet he was still able to go and do these great things. I interviewed him in January of 2021, and sadly he passed away in April 2021. And so to have his voice documented telling his story . . . that kind of solidified why this is so important. 

How did your grandmother influence your life?

One of the things that impressed me the most about her was her pursuit of education. She received her undergrad degree from Paine College in 1942, which was unusual for women then, especially Black women in the South. And then she followed that up by getting a master’s degree from Columbia University in 1951. So here she was, at a top school for her master’s at a time when most people weren’t even able to go to school. She started a legacy that not only changed the trajectory of her life, but the lives of generations to come. Education has also played a big part in my life. I have a doctor of pharmacy degree and two master’s degrees, as well. 

the recording equipment located at nourish botanica

What are you looking forward to most with the new Making Space studio?

I’m excited that other people who want to tell a story now have a free podcasting studio in the community that’s accessible with the tools and the resources they need. I hope that it will give a lot of people the boost in confidence they need to actually start that podcast they’ve been dreaming about.

What’s your advice to others who want to create a podcast but aren’t sure how to get started?

Don’t overthink it. I think we get in our heads and paralyzed by the thought of where to begin. If you have the tools, which we now have, whether you’re using the Spotify for Podcasters app at home or if you’re going into the new Making Space studio in Atlanta, that barrier is removed. 

Also, don’t question your story or your voice. People, me included, are nervous about putting themselves out there. When you start your podcast, know your “why” and know what your motivation is. 

I started The Avana Company LLC, a brand rooted in diversity and creative expression, to focus on amplifying voices and telling our stories because I believe podcasting can open doors. So many doors have been opened to me through this podcasting journey, and I would love to reach back and pull as many people as I can through those doors. A lot of people have asked how I started the podcast, so I decided to make a free launch checklist to help others get started. I want to help as many people as possible realize that it’s not impossible. It’s really about having the confidence to get started. If you have the tools and resources available, it can be a little less intimidating.

Everybody brings a unique perspective from their lived experience to a conversation. And so, the more people we can have out there sharing their stories, the better.

 

Hear more from Jennifer, and learn about the incredible legacy of Mrs. Rosa T. Beard, in her podcast, Telling HERstory, below.

 

Louis Theroux Serves Up a Unique ‘Combination of Flavors’ in His New Spotify Exclusive Podcast

During his career as an award-winning documentary filmmaker, journalist, broadcaster, and author, Louis Theroux has stood at the crossroads of culture and has had countless fascinating conversations. Earlier this year, he announced his latest venture: The Louis Theroux Podcast—brought to you by Corsodyl Toothpaste and Huel—which delivers a mix of insight and comedy in equal parts.

Now Louis is ready for the world to check it out.

Created by Mindhouse Productions, the show’s nine episodes will release weekly starting today and feature in-depth conversations with high-profile stars like Craig David and Nick Cave, along with the featured guest of the first episode, Shania Twain. 

An Update on Changes to Spotify’s Podcast Business, June 2023

Below is an adaptation of an internal update on Spotify’s Podcast Business from Sahar Elhabashi, VP, Head of Podcast Business.

In early 2019, we saw an opportunity to invest in the small but rapidly growing podcasting space, and since then, we have helped transform the industry…

  • Spotify is now the most-used audio podcast platform in most corners of the world and is also the No. 1 podcast publisher in the U.S. 
  • There are now more than 100 million Podcast listeners on Spotify (10x growth)
  • Since we entered the space, over half a billion people have listened to a podcast on Spotify
  • Consumption has grown more than 1,400%
  • Podcast content has increased from 200,000 titles to over 5 million shows on Spotify 
  • 165 of Spotify’s Original and Licensed shows hit #1 on our charts across 99 markets in 2022 
  • Podcast ad revenue experienced high double-digit growth from 2021 to 2022

In addition to fueling a revolution for the medium, this massive group of creators and listeners has also taught us an enormous amount about where podcasting is today and where it is going tomorrow. We know that creators have embraced the global audience on our platform but want improved discovery to help them grow their audience. We also know that they appreciate our tools and creator support programs but want more optionality and flexibility in terms of monetization. Fortunately, Spotify is not a company that ever sits still. 

Given these learnings and our leadership position, we recently embarked on the next phase of our podcast strategy, which is focused on delivering even more value for creators (and users!). This begins with maximizing consumption from the massive audience we’ve established through format innovation and ensuring that more creators in more places achieve success. Simultaneously, in collaboration with the podcasting community, we are broadening our analytics capabilities by expanding Spotify For Podcasters, which will help creators maximize their audience on Spotify and beyond. Underpinning this effort is a continued leveling up of our advertising offerings and the introduction of more business models to help more creators make meaningful money from their work. 

We are expanding our partnership efforts with leading podcasters from across the globe with a tailored approach optimized for each show and creator. This fundamental pivot from a more uniform proposition will allow us to support the creator community better. However, doing so requires adapting; over the past few months, our senior leadership team has worked closely with HR to determine the optimal organization for this next chapter. As a result, we have made the difficult but necessary decision to make a strategic realignment of our group and reduce our global podcast vertical and other functions by approximately 200 people, or 2% of Spotify’s workforce. 

Unfortunately, this means saying goodbye to close colleagues and friends. We know news like this is never easy, especially for those impacted. These decisions are not something we take lightly. I want to express my appreciation for everything those leaving have done for podcasting and Spotify. Those impacted by this change have already received an invite for a 1:1 conversation today with a member of our HR team, and we are focused on ensuring that each step in this process is taken with the utmost empathy and respect. The company will support these individuals with generous severance packages, including extended Healthcare coverage and immediate access to outplacement support. 

Looking ahead, as a key component of our focus on creators, we remain committed to original programming. As part of this next phase, we will be combining Parcast and Gimlet into a renewed Spotify Studios operation that will continue to produce a wide range of high-impact originals, including Stolen, The Journal, Science Vs, Heavyweight, Serial Killers, and Conspiracy Theories. The Ringer will continue to build its unrivaled programming slate across Sports, Culture, and Tech. Furthermore, both studios will greenlight new shows with an increased focus on always-on programming that drives strong, loyal audiences and attracts advertisers. 

Julie McNamara (VP, Head of Global Podcast Studios) will continue to oversee the Spotify Studios organization, with Liliana Kim in charge of Current Content for Spotify Studios alongside Liz Gateley, who will be Head of Development. Bill Simmons will continue as MD of The Ringer and Head of Podcast Innovation and Monetization, working with Julie and me to enhance our monetization opportunities across all our podcasts. We will continue to expand our teams that support creator partnerships under Bryan Thoensen (Head of Content Partnerships) as we increase our focus on the millions of creators building audiences and businesses on our platform. 

Our continued success in growing the podcast ecosystem is predicated on the necessity that the Spotify Machine is always in motion. And with these changes, we will accelerate into the next chapter for podcasts on Spotify with strong discovery and podcast habits for users, thriving monetization and audience growth for creators, and a valuable, high-margin business for Spotify. I want to thank everyone for your continued understanding and collaboration. I firmly believe in this team and that this next phase brings opportunities beyond anything we’ve seen. 

Spotify Hosts Summits in Germany To Bring Creators and Industry Professionals Together

a group of participants standing on stage at the all ears summit

Last week, hundreds of artists, publishers, creators, and individuals working in the audio industry met up in Germany for Spotify’s All Ears Podcast Summit and All Music Friday Summit. The events offered a chance for attendees to hear from experts in their fields and gain insights on reaching larger audiences across podcasting and music.

Welcoming the podcast industry to Wilhelm Hallen

The 2023 All Ears Podcast Summit made history as the largest-ever podcast event in Germany. Experts from production, marketing, publishing, and advertising presented, shared advice, and connected. The conference, which spanned five stages at the Wilhelm Hallen conference center, included panels, interviews, workshops, and live podcast recordings.  

For the Record had the chance to talk to Saruul Krause-Jentsch, Spotify’s Head of Podcast in Germany, who shared more about the summit. 

“Podcasts are an important audio entertainment medium in Germany, about which, in which, and with which there is a lot of discussion,” she noted. “We generally take great pleasure in exchanging ideas with all our partners, creators, and competitors. Spotify is the most important podcast pioneer in Germany, not only because of our great content, but also because of the technology and tools we have available for creators. This event helps guide the conversation of the future of podcasting while also sharing more about our creator-focused mission with Spotify for Podcasters.” 

Chilean Audio Series ‘Quemar Tu Casa’ Delivers More Bone-Chilling Horror With Part II

Following the success of its first season, the Spotify Original scripted audio series Quemar Tu Casa is back with a second installment that’s bringing more fright and delight to fans. 

Created and written by Caso 63’s Julio Rojas, Part II of the Chilean series picks back up with the story of Lina and Julieta. After previously managing to escape the dreaded Casa 669, the pair now finds themselves at the doorstep of another, equally unnerving house: La Invernada. As they step inside the walls of this immense and frightening structure, fans are immersed in a world containing many secrets . . . and many people who shouldn’t be trusted. 

Along with Giannina Fruttero and Magdelena Müller, who voice the aforementioned protagonists, the cast of Quemar Tu Casa features Mariana Loyola, Pedro Campos, Gabriela Hernández, Maitén Montenegro, Elvira López, Marcela Salinas, José María de Tavira, and Arturo Ríos.

Central to Quemar Tu Casa’s sinister and chilling atmosphere is its immersive use of sound. Along with real-world soundscapes, the series features a masterful score, which is once again helmed by Chilean composer Carlos Cabezas.

For the Record caught up with Julio to discuss La Invernada’s main character energy, his hopes for the future of audio-based storytelling, and the special techniques Quemar Tu Casa uses to evoke fear in listeners.  

Why is audio such a compelling medium to tell a horror story?

Audio is a form of communication that forges a connection of intimacy and has accompanied the human species for thousands of years, warning us of dangers and helping us to survive. Listening to someone tell stories—especially scary stories—in front of a campfire has been a way to protect us from the dangers that lurked outside. Some of that still remains today, like when kids get together at a camp or a sleepover. Someone always ends up telling a scary story because fear unites the tribe and allows the group to feel a collective sense of protection.

Are there unexpected ways sound is used to add horror or suspense?

Julio Rojas

There are several ways we accomplished this, and they revolve around using sound to replicate the sources of terror or suspense that we experience in daily life. The most important is silence, which is an extremely effective device in creating suspense. 

When the sound suddenly stops or there is an eerie pause, the viewer anticipates that something is about to happen. At the other extreme is the use of sudden and unexpected sounds: a door that slams shut, an object that falls, a bird that flies by. Just as the predictable generates tranquility, the unpredictable activates the alert system. 

Finally, there’s ambient sound: The background sound is the great generator of atmospheres of terror or suspense. In the case of Quemar Tu Casa Part II, it’s the noise of the sea, the sounds of the house, the wind, and the storm. Perhaps it connects us with the fear that we ancestrally had of the elements that we could not control.

Your last podcast, Caso 63, took off worldwide. Do you think Quemar Tu Casa could follow a similar trajectory?

I think stories that tap into our fears always engage audiences, and Quemar Tu Casa has all the elements: a fantastic cast featuring talented actresses like Giannina Fruttero and Magdalena Müller, a great director in Natalia Grez, the musical work of Carlos Cabezas, the support of the production company Fábula. They all contribute to creating a thoughtful and immersive audioscape that triggers the right emotions in listeners. I think this season will be well received.

Quemar Tu Casa has a strong sense of place. How does the presence of the house contribute to the overall story? 

It’s vital for listeners to feel the presence of the house—in this case La Invernada—as a character itself. To accomplish this, it was necessary to create dialogue and sound that allow listeners to truly visualize the house on the edge of the abyss.

We put emphasis on describing the objects in the rooms—describing the finishes, the floors, the tower, the footsteps on wooden floors, the wind blowing through the windows, and the sea on the rocks. One of the conventions of the horror genre is the idea that every house has a past, which is why the series explores past events of tragedies and supernatural encounters that occurred in La Invernada.

By combining these elements into an audio narrative, we’ve aimed for an immersive experience where listeners connect with the characters on an emotional level. In short, we want listeners to feel afraid.

What role does postproduction play in creating immersive atmospheres?

It’s the key factor that lets listeners experience the series as an audiovisual experience. Thanks to postproduction, they can create a true replica of reality and “watch” an audio series in their heads. When the story, performance, and postproduction come together to form a triangle of creative harmony, listeners stop experiencing each part separately and start “seeing” the sound.

What are you looking forward to as the world of audio storytelling continues to grow and develop? 

I’m looking forward to audio-based narratives becoming as popular as other forms of entertainment, where it’s generating things like fan communities and cultural moments. 

I also hope that the new generations of screenwriters see it as a valid medium for telling stories—like they do cinema, television, literature, or theater. Audio was the first human form of communication. And in a way, audio narratives are returning people to that origin.

Ready to dive into the shudder-inducing world of Quemar Tu Casa? Stream the first episode of Part II below, or start from the very beginning.

La audio serie chilena ‘Quemar Tu Casa’ regresa para una nueva parte de terror escalofriante

Tras el éxito de su primera temporada, la audio serie original de Spotify “Quemar Tu Casa” está de vuelta con una segunda entrega que trae más miedo y deleite a los fanáticos.

Creada y escrita por Julio Rojas de “Caso 63“, la segunda parte de la serie chilena retoma la historia de Lina y Julieta. Después de haber logrado escapar de la temida Casa 669, la pareja ahora se encuentra en la puerta de otra casa igualmente desconcertante: La Invernada. A medida que ingresan a las paredes de esta inmensa y aterradora estructura, los fanáticos se sumergen en un mundo que contiene muchos secretos. . . y muchas personas en las que no se debe confiar.

Junto a Giannina Fruttero y Magdelena Müller, quienes dan voz a las protagonistas antes mencionadas, el elenco de “Quemar Tu Casa” también cuenta con las actuaciones de Mariana Loyola, Pedro Campos, Gabriela Hernández, Maitén Montenegro, Elvira López, Marcela Salinas, José María de Tavira y Arturo Ríos.

Lo que distingue la atmósfera siniestra y escalofriante de “Quemar Tu Casa” es su uso inmersivo del sonido. Y junto con los paisajes sonoros del mundo real, la serie contó con una partitura magistral, dirigida una vez más por el compositor chileno Carlos Cabezas.

For the Record se reunió con Julio para discutir las técnicas especiales que usa “Quemar Tu Casa” para provocar miedo en los oyentes, la energía del personaje principal de La Invernada y los desafíos futuros de la narración basada en audio.

¿Por qué el audio es un medio tan convincente para contar una historia de terror?

Cuando alguien escucha un formato de audio, se activa un mecanismo de comunicación y de conexión de intimidad que ha acompañado a la especie humana durante miles de años. El formato de audio fue el primero para advertirnos de los peligros y de estrategias de supervivencia. Escuchar a alguien frente a una fogata, escuchar historias, nos protegía y el miedo tenía un componente de protección. Nos contaban historias de miedo para protegernos de los peligros que acechaban en el exterior. Algo de eso ha quedado y cuando un grupo, de niñas o niños, se juntan en un campamento o en una pijamada, siempre alguien termina contando una historia de miedo. El miedo une a la tribu, porque comparten un imaginario de protección en común.

¿Cuáles son algunas de las formas inesperadas en que se usa el sonido en esta serie para agregar terror, suspenso o incluso un momento de ligereza?

Julio Rojas

Hay varias formas y estas replican las fuentes de terror o suspenso que experimentamos en la vida diaria. El más importante, el silencio. Un dispositivo extremadamente eficaz en la creación de suspenso. Cuando el sonido se detiene de repente o hay una pausa inquietante, el espectador anticipa que algo está a punto de suceder. 

En el otro extremo está el sonido repentino e inesperado, una puerta que se cierra de golpe, un objeto que cae, un pájaro que entra… así como lo predecible genera tranquilidad, lo impredecible activa el sistema de alerta. 

Y por último, el sonido ambiente: El sonido de fondo es el gran generador de atmósferas de terror o suspenso. En el caso de “Quemar Tu Casa”, en esta segunda parte, el ruido del mar, los sonidos de la casa, el viento y la tormenta. Quizás nos conecta con el temor que ancestralmente le teníamos a los elementos que no podíamos controlar. 

Tu último podcast, Caso 63, despegó a nivel mundial. ¿Crees que Quemar Tu Casa podría ver una trayectoria similar? 

Creo que las historias que conectan con nuestros miedos o nuestras emociones generan siempre audiencias comprometidas y generan un boca a boca que hacen que una serie despegue, y “Quemar Tu Casa” tiene todos los elementos. Talentosas actrices como Giannina Fruttero, y Magdalena Müller, entre un elenco fantástico , una gran dirección de Natalia Grez, un universo sonoro muy cuidado y perfecto para causar inquietud, obra de Carlos Cabezas, y el soporte de Fábula. Creo que le irá muy bien.

Quemar Tu Casa está muy centrado en la ubicación. ¿Cómo se pliega la presencia de la casa en la historia, así como en la narración de audio?  

Es vital que uno pueda sentir la presencia de la casa, en este caso “la invernada” como un personaje en sí. Para eso, fue necesario deslizar en los diálogos y los sonidos claves descriptivas al oyente para que pudiera “ver” la casa e imaginarla, al borde del abismo, con sus pisos, con su torreón, con su despeñadero. Pusimos énfasis en describir los objetos en las habitaciones, describir los acabados, los pisos, la torre, las pisadas en pisos de madera, el viento que soplaba a través de las ventanas, el mar en las rocas. Además siguiendo el género, toda casa tiene un pasado. Por eso en Quemar Tu Casa 2 se mencionan también relatos de eventos pasados de tragedias y encuentros sobrenaturales que ocurrieron. Al combinar estos elementos en una narración de audio, intentamos lograr una experiencia inmersiva y aterradora que permitiera sentir la presencia real de la casa embrujada y conectar emocionalmente con los personajes y sus experiencias. En definitiva, sentir miedo.

¿Cuál es el papel único de la postproducción en la creación de entornos sonoros para podcasts?

Es clave para convertir la historia sonora en una experiencia audiovisual. Gracias a la postproducción, podemos crear en nuestra cabeza una verdadera réplica de la realidad y  “ver” una película o una serie, con la emoción y con el tono exacto que se quiere obtener. Cuando la historia, la actuación y la postproducción en este triángulo creativo se enlazan armónicamente, dejas de ver cada parte por separado y se crea la experiencia completa y poderosa de “ver el sonido”.  

¿Qué esperas a medida que el mundo de la narración de audio continúa creciendo y desarrollándose? 

Que sea un formato tan común e integrado a nuestra vida diaria, como lo es la ficción de streaming hoy en día, que genera fenómenos culturales y comunidades de fans. Y que las nuevas generaciones de guionistas lo consideran tan válido para contar historias como lo son el cine, la literatura, el teatro o el streaming. Era la primera comunicación humana. Es de alguna manera, volver al origen.

¿Listo para sumergirte en el estremecedor mundo de Quemar Tu Casa”? Escucha la Parte II ahora o comienza la historia desde el principio.

NPR Host Ari Shapiro Goes Beyond the Airwaves With His Memoir, ‘The Best Strangers in the World: Stories From a Life Spent Listening’

photo credit: Victor Jeffreys

As one of the hosts of NPR’s flagship program, All Things Considered, Ari Shapiro has a voice that’s instantly recognizable to many radio listeners in the United States. Since 2015, Ari has shared heartwarming and heart-wrenching stories on the show, which is one of the most listened-to news programs in the country. In 2020, the format expanded with Consider This, a 15-minute, six-times-weekly podcast—also hosted by Ari.

But journalism is just his day job.

Ari is also a singer, performer, and speaker. He moonlights as a vocalist with the band Pink Martini, and joined forces with actor Alan Cumming for a stage show called Och & Oy! A Considered Cabaret. Now, the award-winning reporter and former White House correspondent is adding author to his resume.

The North Dakota native’s memoir, The Best Strangers in the World: Stories From a Life Spent Listening, hits shelves this week. In the book, Ari not only details his experiences reporting stories around the world, but also reflects on his upbringing in Portland, Oregon.

Ari created a playlist exclusively for Spotify that’s the perfect accompaniment to his memoir. From The B-52’s to the New York Philharmonic, the curation is as varied as the tales that come to life on his pages. We caught up with the host-performer-author to learn more about the inspiration for his book, and the ideas behind the playlist.

What made you decide to write a memoir? 

Covering the news every day sometimes feels like sprinting on a treadmill, where if you pause to look at the hot guy walking by, you will fall on the floor. And so, I’ve never been a person who nostalgically looks back at my favorite conversations and stories I’ve told. But I realized that after more than 20 years as a journalist, some of those stories, and some of those people, have sort of snagged on me as they flew by in the current, and changed the person I am—not just as a journalist, not just a storyteller, but as a human. 

In a way, this book is a memoir told through the stories of others. It covers a really wide range, from going on Air Force One with the president to being in warzones to singing with a band at the Hollywood Bowl. But, ultimately, I think of the book as kind of an answer to a question that I get from friends a lot, which is “How do you stay optimistic in the face of everything?” And the answer is the stories that are in these chapters.

How did your experience as a journalist impact your story?

Being a journalist has certainly attuned me to the finer details, so I feel like I can take someone along and tell a story that hopefully transports them and sticks with them. But the thing that made it really challenging is—as a journalist—stories are not supposed to be about me. I’m never supposed to be the focus.

So switching gears and telling stories that are fundamentally about me was unfamiliar and scary and foreign and definitely a learning curve. And as I look back at the drafts of these chapters and the way they evolved, that’s the biggest change that I see: learning how to write about myself in a way that doesn’t feel like a betrayal to who I am as a journalist.

Can you share a story from your book?

I have to tell you about the first time I ever sang with a band. For my debut performance, I was a singer with a band called Pink Martini, a little orchestra from Portland, Oregon, with more than a dozen members. In 2009, they asked if I would record a song for an album they were working on. After, the band leader, Thomas Lauderdale, said, “Well we need to find a time for you to perform this live with us. So why don’t you come to the Hollywood Bowl?” 

Now, the Hollywood Bowl seats 18,000 people. But what made it the most terrifying was not the size of the audience. It’s that backstage, before you walk out in front of those thousands of cheering people, you see all these huge, framed, black-and-white photos of the legends who have performed there over the decades. There’s Aretha Franklin; there’s The Beatles; there’s Judy Garland—all pictured on the stage you are about to stand on. And then the time comes, and you walk out in the footsteps of those giants and the spotlight follows your path. 

It is so exhilarating because as a radio reporter, it doesn’t matter how many millions of people might be listening to any given story I do. It’s a very intimate conversation between me and the one person who happens to be hearing it. But with a live performance, everybody is sharing that experience collectively, at the same time. There is something so electric about live music because it only ever happens once in that particular way. And so, to be a part of that is a thrill unlike anything I’ve ever experienced in journalism.

What was the experience like reading your story aloud for your audiobook?

First of all, I loved recording my audiobook because my comfort zone is telling stories. That’s what I do every day, and so, in some ways, recording the audiobook felt much more easy, comfortable, and familiar than writing the book. But it’s exhausting to speak aloud for hours on end. Even though I host a two-hour daily news program, I’m not talking for most of it. I read an introduction to a reporter’s piece and then I sit quietly for four minutes. Or if I’m doing an interview, I ask someone a question and then sit quietly while they answer. By the end of the day of audiobook recording, I could barely talk to my husband. I have so much admiration for people who do this professionally.

You created a musical playlist for your memoir. How did you pick the songs?

Above all, I wanted the playlist to feel optimistic and joyful because that’s what I want people to walk away from the book feeling. Even though the book takes you to warzones and refugee crises, the book is full of people who give me hope. It’s also global because the book is global. So there’s a track from the South African trumpet player Hugh Masekela, and a track from the Japanese singer Saori Yuki.

The playlist begins with a song that I hope sets the tone for everything else, which is Roam” by The B-52’s. I think that’s the best road trip song ever written. And I want to give people the feeling that we’re going somewhere exciting. It’s gonna be fun, and it’s gonna be an adventure.

There is also a healthy dose of Queer camp because that is part of who I am, and there are songs that take me back to specific moments. It includes an obscure ’90s cover of “Total Eclipse Of The Heart” by Nicki French. The summer I came out of the closet, that was the track that was playing in the gay club every single weekend. I also included the overture to Candide, which was the song that my husband and I walked down the aisle to at our wedding.

What do you think continues to attract listeners to talk formats like a radio show or podcast?

One of NPR’s founding mothers, Susan Stamberg, has a quote I love, which is “The pictures are better on the radio.” There is something about the human voice that is so personal and intimate. It engages the brain and bypasses the preconceived notions we might have about the person who’s talking, and allows us to have an experience that feels more personal than printed words on the page or talking heads on a TV broadcast. 

How have the people you’ve met over the years and the experiences you’ve had influenced you?

Musically, I have been so lucky to collaborate with people who are curious and omnivorous. Pink Martini records in dozens of languages, with collaborators ranging from the great Mexican ranchera singer Chavela Vargas to the great grandchildren of Maria and Captain von Trapp. So being able to travel with Pink Martini to Morocco and Hungary and Lebanon and France and sing in all these different languages helps me appreciate something that my parents taught me from a very young age: The more you know about the world, the more interesting life becomes. And there’s something very subtle and powerful about music. 

With everything that I do—whether it’s journalism, singing with Pink Martini, writing this book, or performing with Alan Cumming—my goal is to help people see the world through the eyes of someone else. My goal is to help people break out of their bubbles and build empathy and increase understanding. Music is one of the most powerful tools I know that can do that.

The chapters in this book that are not about music still contain a piece of that. I hope they increase curiosity and empathy, and allow readers to experience all these different people and places, and see the similarities and connections we all share.

 

If you’re interested in hearing Ari tell his stories in person, check out the details of his book tour here. In the meantime, listen to the playlist Ari made to complement his memoir, below.

 

Celebrating 10 Years of Spotify in Italy and Poland

a graphic backdrop with two Spotify spokespeople featured looking at the camera

Ten years ago, Spotify launched in Italy and Poland, and we began our work to engage with local creative talent and the community through Spotify programs, festivals, and events. Since then, creators from both markets have seen tremendous growth in local and international listenership. Whether it’s Rhove and Måneskin in Italy or Marissa and Sara James in Poland, artists in both markets are representing their homelands locally and on the global stage. And we can’t help but raise a glass to a solid decade of achievements.

Along with the growth in local music, there’s an ever-growing appetite for talk as well. Since launching podcasts in Italy 2015, we’ve seen the number of creator-generated shows increase by an average of 20% year over year in the market. Today, more than 50,000 titles are available, including hit shows like Muschio Selvaggio, The Essential, and Demoni Urbani.

To celebrate this landmark birthday in Poland and Italy, For the Record caught up with Melanie Parejo, Spotify Head of Music for Southern and Eastern Europe, and Mateusz Smółka, Spotify Music Team Lead for Eastern Europe and Southern and Eastern Europe, to talk about the hit tracks, hot trends, and growth both markets have experienced over the past 10 years.

ITALY

When Spotify Italy launched in 2013, there were 26,000 Italian artists on the platform and 180 million streams globally among them. How have we seen those numbers grow?

Melanie Parejo: Italy has always had a strong affection toward their local talents, and with 196,000 Italian artists available on Spotify as of 2022, it’s clear to see the strength that local music has in the Italian market. In terms of global listenership, after our first five years in the market, Italian artists were played on Spotify editorial playlists outside of Italy 800% more than when we launched. After 10 years, that number has increased to 1,000%, with Måneskin being the biggest export.

What are some of Spotify Italy’s greatest music achievements from the past 10 years?

Twenty-four Italian artists have participated in Spotify’s RADAR program since its launch in 2020. Artists like BLANCO, Rondodasosa, and ARIETE have seen particularly strong growth on the platform, with BLANCO going on to win last year’s Festival di Sanremo and beating Italy’s record for the most-streamed song in one day, together with Mahmood

Emerging artists who have been included in RADAR have also achieved great mainstream success. Rhove, who was a featured RADAR Global artist, had Italy’s second-most-streamed song of 2022, with “Shakerando.”

Genre-wise, what have been some of the most exciting changes in Italian music since 2013?

When we look at the streaming habits of the younger generation, they have a more fluid relationship to genres. They are less occupied with sticking to one genre and identifying with it. Instead, we see them stream songs that span different decades and styles. 

That said, the overall music tastes of Italians have evolved so much over the years. Back in 2013, the most-streamed genre in Italy was rock, with Italian rap not even in the Top 10. But in 2022, Italian rap was the most-streamed genre in the country. When it comes to rap from other countries, a significant number of Gen Z artists have shifted their main point of reference from the U.S. to the U.K. and France. They tend to blend languages and cultures in their songs, tapping into an identity and culture way more than when rap originally broke through here in 2016. 

Summer hits have always been an integral part of Italian music consumption, but in recent years we’ve seen them become more diverse in sound. While they previously followed a conventional structure (carefree, joyful, Latin-infused pop tracks touching on a bunch of summer-related clichés), 2022 summer hits were a melting pot of sounds, artists, and moods. From BLANCO to Fedez to Capo Plaza to Rhove, what we saw and heard last year was a creative freedom we weren’t used to. 

Spotify Italy initially launched during the Festival di Sanremo. What impact does the festival have on Spotify?

Spotify truly lives side by side with Sanremo. When the lights are out after the final day of the festival, Italians listen to their favorite songs on Spotify to stay in the Sanremo spirit. This year was a great example of that, with the official Sanremo 2023 playlist being the second-most-streamed playlist worldwide for one week. Locally, Sanremo songs dominated the Top 10 and Top 20 charts in Italy during the festival, with six songs from the festival having made it into the Global Debut Songs chart.

 

POLAND

How have music tastes in the country changed in the 10 years since Spotify Poland launched?

Mateusz Smółka: Massively! When we launched in Poland, the Top 10 artists in Poland were international artists. There were only five Polish artists on the entire Top 100 list that year. Looking back, international artists controlled the top three spots until about 2017. But in 2018, we saw the rise of Polish artists, most notably when the Taco Hemingway and Quebonafide collaboration, TACONAFIDE, and Dawid Podsiadło took the top spots. Since then, Polish artists have been in the Top 10 each year, with 76 Polish songs making the local Top 100 in 2022. 

Streams of Polish artists on Spotify’s editorial playlists outside of Poland also increased by more than 700% over the past decade. For example, Rnbstylerz has over 2.8 million monthly listeners, with a majority coming from Germany, the U.S., and Mexico. And Catz ‘n Dogz, who are a part of GLOW, have a major chunk of listeners coming from the U.S. and the U.K. Tribbs has over two million monthly listeners and collaborates with producers around the world, picking up listeners in Brazil and Germany. 

In your view, what are some of Spotify Poland’s biggest accomplishments in the music space?

Spotify’s RADAR program launched in Poland in 2021 and has seen 15 local artists participating since. The program has seen talents such as Zalia and Julia Rocka seeing incremental growth on the platform, as well as Szczyl and Dziwna Wiosna being nominated for Fryderyk awards in 2022. 

Spotify’s EQUAL program also launched in Poland in 2021. Notably, Sara James became the youngest-ever EQUAL ambassador for the program and the first Polish artist to be a global ambassador. Artists such as Kaśka Sochacka and LUNA have particularly seen growth on the platform since their participation, with LUNA more than tripling her monthly listeners the month she joined the program. 

Additionally, Fresh Finds has been live in the market for a year, and it has helped a number of independent Polish artists take the next steps in their careers. It has also proven to be a way to identify the next big talent. 

What have been some of the most surprising listenership trends in Poland?

Back in 2013, we saw international rock bands being streamed the most, but now Polish rap and hip-hop dominate, as demonstrated by the popularity of our local hip-hop flagship playlist RAP GENERACJA, which has been the number one playlist in Poland every year since launch. 

When it comes to the younger generation, we’ve found that they choose music to accompany their mood and the world they live in. They don’t care as much about when the song was made or what genre it is. They approach music with a lot more fluidity.

 

Celebrate 10 years of Spotify in Italy and Poland by listening to our anniversary playlists. 

Spotify’s First Bilingual Podcast, ‘La Cabina Telefónica,’ Highlights Latino Immigrants in the ’90s

In the 1990s before cell phones, texting, and video calls were common, phone booths in cafés are what connected Latino immigrants with their families. Paying by the minute, they could settle in, pick up the receiver, and call family and friends to dish out the latest gossip and share updates on their new life far from home. 

Now, in our first bilingual podcast, La Cabina Telefónica, Spotify is bringing these heartwarming phone calls to life for a new generation.

Produced in conjunction with the award-winning, multilingual production house Studio Ochenta, this Spotify Original podcast stars Colombian singer, songwriter, and actress Fanny Lu and One Day at a Time’s Isabella Gomez. Set in Queens, the fictional show follows Matty, a single mother from Colombia and the owner of Matty’s Llamadas 82. Each episode features a seven-minute phone call between a neighbor and someone important in their life. In those calls, we experience the triumph, pain, and laughter of a diverse group of Latino immigrants in 1990s New York. 

“It awakens a lot of feelings. I have lived through what they’re living on the show—being far away from my country and far away from my family,” explained Fanny. “I used to call and cry through the telephone because I wanted to get through that line and get back home. So it has been very fun because I’ve laughed and my heart has broken listening to several stories. And I feel I can identify with the character of Matty as a mom, as a woman, and as a Latina.”

“I feel so honored to be part of the first bilingual podcast [from Spotify],” shared Isabella. “I speak both Spanish and English with my family, so it was really awesome to get to bring that part of myself and my culture to my work. Especially with this script, the transitions between languages are really seamless and natural, and it feels very authentic to how people who are bilingual really communicate.” 

Through the show’s podcast episodes, today’s younger generation can get lost in the love and laughter as they experience what it was like then to build connections from afar.

 

Get to know Matty’s neighbors by checking out the podcast episodes below.

Journalist Louis Theroux Takes On His Dream Format in His New Spotify Exclusive Podcast

Louis Theroux, the award-winning documentary filmmaker, journalist, broadcaster, and author, wishes he could speak to Sally Hemmings, William Shakespeare, and Joan of Arc. But since they’re not available, he’s setting his sights on other guests in his new show, The Louis Theroux Podcast. In the Spotify Exclusive, the British-American hosts in-depth, freewheeling conversations with notable stars from both sides of the Atlantic.

Created by Mindhouse Productions, the first series run of nine episodes features guests spanning the entertainment spectrum. “I am thrilled to be back hosting podcasts. Long-form conversation is a dream format for me,” explained Theroux. “When I started doing them a few years ago, I couldn’t believe how much response I was getting.”

The journalist got his start working as a correspondent on Michael Moore’s TV Nation before creating his own long-form TV films and publishing several books. He says listeners can expect the podcast to be an intelligent and fun space where he connects with a variety of high-profile guests. 

“You can listen while cooking, doing the laundry, and even cycling, though that’s not recommended as you may be so entertained your concentration could lapse,” he joked. 

The podcast is the latest in a series of Spotify Exclusives from the U.K., which also include The Receipts Podcast, JaackMaate’s Happy Hour, and Rob Beckett and Josh Widdicombe’s Parenting Hell.

 

Keep an eye out for The Louis Theroux Podcast, coming later this spring, exclusively on Spotify.