Tag: SZA

Agnes Nunes Is Brazil’s New Go-To Collaborator

May 27, 2020

When Agnes Nunes was 12, she asked her mother for a cell phone. She got a keyboard instead, a twist of fate that would reshape the Brazilian singer’s entire future. And so, in the mountain-flanked city of Campina Grande, she began teaching herself how to play the instrument that had slipped quietly into her life.

“I started inside my mother’s apartment,” she told For the Record. “I used to play my keyboard in front of the window. I started recording myself and that’s how it all started.”

Her recordings grew into videos of herself performing cover songs that she would post online, showcasing the soulful poise and sensitivity of her vocals as well as her progressing keyboard work. Those covers snagged the attention of Rio de Janeiro rapper-singer Xamã (“Shaman” in English), and last year the pair enjoyed a breakthrough collaboration with “Cida,” a romantic duet that unfolds over wispy keys and gentle acoustic guitar.

Besides earning herself an instant calling card with that heartbreaking song, her association with Xamã led to her first record deal with the São Paulo label Bagua. “Xamã is kind of a godfather to me,” said Nunes. “He was the one who introduced me to my label, [which] now is a family to me.”

Their seamless pairing also yielded the four-song EP Elas Por Elas (“They For They”), produced by Nunes’s repeat collaborator CMK. Featuring “Cida,” the EP further illuminates her versatility, thanks to the spectral piano ballad “Dolores” and the samba-kissed “Sônia.” There’s also “Rose,” which pivots from a jazzy slow burn to funky disco pop, with Nunes gliding over the upbeat dance-floor summons with heavenly finesse.

Influenced by vocalists as diverse as Nina Simone, SZA, and Rihanna, Nunes brings a smoldering intimacy to everything she sings. That includes her debut single, “Segredo” (“Secret”), which pairs a skeletal keyboard hook with electronic beats and flourishes, and the more swaggering, R&B-shaded “100 por Hora” (“100 per Hour”), which references both iconic criminal couple Bonnie and Clyde and northeastern Brazil’s popular genre and dance, forró.

Singing in her native Portuguese, Nunes has found that her music travels well across other countries and cultures, transcending any would-be language barrier. “I think Brazilian music is well accepted in the whole world,” she said. “We had masters that opened this door for my generation. I receive a lot of messages from people from all kinds of countries, but especially where Portuguese is the mother language, like Portugal and Angola.”

Nunes’s varied run of singles and collaborations—in 2019 she also released a track with acclaimed Brazilian songwriter Tiago Iorc entitled “Pode Se Achegar” and appeared on Chico César’s orchestral yet funky “De Peito Alberto”—has already established the young artist as a rare singer who can slot into practically any setting while retaining her delicate phrasing and distinctive accent. This flexibility made her a fitting candidate for Spotify’s global emerging artist program, RADAR. The program features artists from over 50 markets worldwide and helps performers at all stages of their careers strengthen their connection to audiences via Spotify’s social channels, RADAR playlists curated by Spotify’s editors, and bespoke marketing initiatives.

Such an opportunity is definitely a step in the right direction for Nunes, who has grown by leaps and bounds from when she was that curious 12-year-old teaching herself keyboard in her mom’s apartment. When asked about her goals for the future, she answers simply, “Music. Music is my plan and goal for life.”

Check out more of the artists selected for Spotify’s global RADAR program.

 

It’s RapCaviar’s Fifth Anniversary—Celebrate by Testing Your Hip-Hop Knowledge

May 11, 2020

Welcome to your It’s RapCaviar’s Fifth Anniversary—Celebrate by Testing Your Hip-Hop Knowledge

Who’s the youngest artist to appear on RapCaviar?
Which YBN Cordae song references RapCaviar and Most Necessary?
2 Chainz interviewed inventor Lonnie Johnson for RapCaviar Originals in 2019. What invention did they discuss?
Which was the first Roddy Ricch song to appear on RapCaviar?
Dreamville and Bankrol Hayden released a song with the same title five months apart. They were both featured in RapCaviar. Name the song.
In what city did the first RapCaviar Live concert take place, in 2017?
Which artist was not part of the second RapCaviar Pantheon in 2019?

 

 

Spotify Refreshes Popular Playlist New Music Friday with Global Rebrand

February 21, 2020

Whether you’re a music fan or an artist, Fridays are about to get even better. Today, Spotify’s highly influential New Music Friday playlist—a curated selection of the most anticipated new tracks of the week—is debuting a global rebrand.

The revamped playlist, which has 43 versions worldwide, will continue to serve as the leading destination for listeners who want to discover new music from both established and emerging talent. With over 3.5 million followers in the U.S. and 8 million globally, it’s an achievement and milestone for artists to have their new tracks included on the list.

With today’s visual relaunch, Spotify is continuing to support its ongoing investment in the must-hear playlist brand, with a major social campaign, New York and Los Angeles billboards, and new cover art. Inspired by a trend of artists making their own celebratory New Music Friday social media assets, Spotify For Artists will now test a new feature where all artists added to the U.S. version—to start—of New Music Friday will be able to grab and share a branded and personalized social asset a la Wrapped.

Spotify Amplifies Year-round Celebration of Black History with ‘Phenomenal Black Music’ Campaign

February 19, 2020

Black History is American History. Black History is World History. Black History is Now.

In 2018, Spotify launched Black History Is Now to recognize and celebrate Black creators and culture all year long—not just in February. Over the past two years, the program has seen collaborations with artists Janelle Monáe and Pharrell Williams, as well as distinguished designers Joy Miessi and Brandan “BMike” Odums. In 2020, we’re elevating and evolving Spotify’s mission to focus on the cultural impact that people of color have always played—all through the lens of music.

This year, Black History Is Now presents Phenomenal Black Music—a celebration of the songs and women that have shaped the way music is made, experienced, and replicated across the world. Spotify is inspiring people to discover and celebrate Black music and artists who have defined and continue to define global culture.

Through a series of activations and experiences, we’re looking at Phenomenal Black Music through two lenses: songs that define culture and Black women who have shaped music. As much as there is to applaud regarding the strides Black female artists have made in a traditionally male-dominated industry, there’s still plenty of room for progress.

Here’s how you can celebrate with us this month and all year long:

1. Listen to Spotify’s Black History Is Now hub with curated Phenomenal Black Music playlists. Check out Black History Salute, Black Girl Magic, Black Love Mixtape, and more. 

https://open.spotify.com/playlist/37i9dQZF1DX4ezQVslkJiT?si=qhb2GZNXRaCL16XoScpG7g

2. Wear merch that brings the feelings of Phenomenal Black Music to life from prominent designers Joe Freshgoods—the fashion designer known for his “Don’t Be Mad” clothing line (whose biggest fans include Malia Obama, Chance the Rapper, and SZA)—and Jamilla Okubo, a mixed-media artist whose work has consistent themes that explore the intricacy of belonging to an American, Kenyan, and Trinidadian identity.

Credit: Mark Clennon

3. At the end of February, the Phenomenal Black Music campaign will culminate in a two-day immersive exhibit-style pop-up in New York City celebrating 32 exceptional songs and women. These artists span genres and generations, from Bob Marley and Mary J. Blige to Lil Nas X and Lizzo. The exhibit will feature a look into the music and musicians, with stories curated by music journalist Jewel Wicker, interactive elements curated by Spotify, surprise merch drops, and performances and panels throughout the weekend. As part of the experience, Spotify partnered with Levi’s® to bring product customization to the two-day event. Guests will have a chance to personalize a Levi’s® Trucker jacket, and all visitors will have access to exclusive patches from Joe Freshgoods and Jamilla Okubo. You can find more details here.

Explore the Black History Is Now hub here, and follow the celebration on @Spotify and @SpotifyNews.

With ‘Black Panther’ and ‘Captain Marvel,’ Superhero Movie Concept Albums Take Flight

April 23, 2019

Cape or no cape, team player or lone ranger, most superheroes have at least one thing in common: an epic theme song. Often, there’s a movie-length soundtrack to match as well—and, these days, maybe even two.

A new trend in superhero films began in the past year with two of the biggest Marvel Cinematic Universe (MCU) movies, Black Panther and Captain Marvel. These films changed the superhero-soundtrack landscape with the addition of a secondary, companion album or playlist. According to our US data, these new storytelling vehicles are a powerful way to broaden a film’s reach.

Black Panther Concept Album Wins with Fans

Fans embraced these albums fervently—Black Panther’s in particular. The movie broke all types of box office records, and its instrumental original movie soundtrack, composed by Ludwig Goransson, even won Best Original Score at both the Grammys and the Oscars. Yet when it came to streaming, it was the concept album—a rap and hip-hop work of art curated by Kendrick Lamar and featuring SZA, Swae Lee, Khalid, Jorja Smith, and many more—that hit home with listeners. On the day of its release, the album, which builds on the movie’s poignant exploration of “what it means to be African,” hit over 19 million plays on Spotify. Critically, it wasn’t just how many people were listening, but who.

The listeners were close to equal in gender representation, and the bulk of the plays came from 18- to 24-year-olds, followed by 25- to 29-year-olds. By contrast, listeners of the actual soundtracks for both Black Panther and Avengers: Infinity War in those age groups lean far more male. In other words, a supplemental soundtrack represents a unique opportunity for the studio to attract new audiences, particularly adult women who don’t traditionally go out of their way to see superhero movies.

Captain Marvel Makes Her Mark through Music

Captain Marvel built on this paradigm with unabashed girl power. It was impossible to walk away from the film, released this past March, without music in mind—either due to Pinar Toprak’s original score or the largely female hit-driven ’90s pop-grunge sounds, like “Only Happy When It Rains” by Shirley Mason-fronted Garbage and Gwen Stefani-led No Doubt’s “Just a Girl” blasting during the final fight scene. These songs, found on Marvel’s Captain Marvel Soundtrack Official Playlist, helped build out the essence of Carol Danvers’ empowered protagonist.

And the first female superhero to get a major motion picture in the MCU struck a resounding chord with female fans: Women ages 18-44 streamed the playlist more than any men within that same age bracket. Toprak’s official soundtrack, which also featured gems of ’90s music inspiration and was the first in the MCU to be conducted by a woman, was streamed most by men ages 18-24 and 34-55, but saw 18- to 24-year-old women ranked close behind—fairly high for the genre.

Though the playlist doesn’t have the streaming volume of the orchestral Captain Marvel soundtrack, nor that of Kendrick Lamar’s Black Panther-inspired album, the trend is clear. The streaming popularity of superhero concept albums points to their power in attracting enthusiasm in a way that traditional instrumental superhero movie soundtracks do not.

Sure, surges in orchestral volume add emotion, suspense, and gravity to a monumental moment in superhero adventure movies. But the addition of lyric-driven, thematically relevant pop or rap songs leaves the audience with a memory of the film that goes far beyond the fight scenes, one that speaks to what it means to be human—or in some cases, superhuman.

Searching for something super? Stream Marvel’s official Marvel Music playlist below.

Spotify’s RapCaviar Pantheon Unveils New Class of Honorees with Cardi B, Jaden Smith, Gunna, and Juice WRLD

April 2, 2019

In 2017, Spotify’s RapCaviar created a real-world Pantheon, complete with life-sized sculptures of the three biggest breakthrough artists of the year. Today, RapCaviar is announcing the return of Pantheon, as well as its 2019 inductees—Cardi B, Jaden Smith, Juice WRLD, and Gunna—four cultural disruptors who are making an undeniable impact on hip-hop.  

Through Pantheon, Spotify equates the art form of rap to the origins of art and civilization. Much like the ancient Greeks, rap has a pantheon of icons, names that are forever etched into culture, and songs that no one will ever forget. This year’s honorees will forever be part of hip-hop’s cultural fabric.

In ancient times, when a hero was celebrated, they were solidified in materials like stone, marble, or bronze in positions that embodied their achievements. The four 2019 RapCaviar inductees will be honored similarly, with masterfully crafted, ornate, life-size sculptures that capture their vibrant personalities. The unique structures in our Spotify activation will be on display to the public at the Brooklyn Museum in New York from April 3-7.

“Spotify is committed to supporting young, innovative artists who also have a positive impact on the music industry, culture, and society,” said Carl Chery, Spotify’s Hip-Hop curator and Head of RapCaviar. “These four bold and fearless artists are striving to make changes with their music, and we’re thrilled to induct them into the program.”

Read a little about each of the artists and their sculptures below.

Cardi B has cemented herself not only as one of the top acts in hip-hop, but also as one of the most important artists in all of pop culture. She was the first solo female rapper to win a Grammy for Best Rap Album with Invasion of Privacy, but her work doesn’t just appeal to rap fans. She’s been bridging the gap between two of the fastest-growing genres in the world (hip-hop and Latin), while setting records along the way. This past year, Cardi owned the cultural conversation, and the phone in her sculpture is a nod to her influence going beyond music.

Cardi B

Juice WRLD’s blurring of the lines between hip-hop, pop, rap, and emo makes him a breakout in every sense of the word—not to mention his debut single, “Lucid Dreams,” which has over 700 million streams on Spotify. His sculpture is inspired by the idea of mythological Greek Titan Atlas—who was condemned to carry the universe—at rest, a nod to the vulnerability in his music.

Juice WRLD

Gunna is your favorite rapper’s new favorite rapper. He has emerged as one of the most popular artists in hip-hop today. Gunna has worked with nearly every notable rapper in the genre over the past few years. He’s earned respect from fans and artists alike, and his music has shown tremendous success on RapCaviar. The snake is a nod to the recurring serpent iconography he uses throughout his visual language.

Gunna

Jaden Smith’s artistry defies convention, and the best is yet to come. His statue represents both his highly conceptual music and his unconventional journey from child actor to rapper and artist. The two heads in his sculpture also signify the dueling characters in Jaden’s music. Jaden’s ever stoic personification in SYRE sits atop his body like any normal head and represents teenage emotion and heartbreak. As SYRE, Jaden holds a screaming head, ERYS, a fiery representation of materialism and anger, to demonstrate how light conquers chaos.

Jaden Smith

The inaugural Pantheon included sculptures of 21 Savage, SZA, and Metro Boomin. This year’s inductees are a reflection of hip-hop today and will continue to shape the genre in the years to come.

The Pantheon was created by Spotify’s in-house team. Creative Director Ibra Ake consulted on the project and directed the films.