Tag: Natanael Cano

Música Mexicana Isn’t Just a Phenomenon in Mexico and the U.S.—It’s Taking Over Latin America.

May 3, 2024

As one of the fastest-growing sounds worldwide, Música Mexicana is more than just a genre. It’s an essential part of Mexican culture, encompassing its history, traditions, and values.

Take the corrido, for example—a traditional form of song born from Mexico’s revolutionary times, and one of Música Mexicana’s most prominent styles. Corridos tell the stories of both real and fictional characters, inviting the audience to immerse themselves in heroic lyrics that convey past and present experiences.

But the genre’s impact isn’t limited to Mexico. Instead, it resonates with fans from different countries and cultures. And thanks to social media—as well as the global Spotify charts—Música Mexicana has seen a sharp uptick in popularity. Between 2018 and 2023, Música Mexicana streams on Spotify grew by more than 440% globally, and last year alone, streams rose by 55%. Additionally, Gen Z streams of Música Mexicana have grown by nearly 60% on Spotify over the last year.

Música Mexicana’s influence has especially grown throughout Latin America, where streams have increased by more than 195% between 2020 and 2023.

Latin American countries with the most Música Mexicana streams on Spotify

(April 2023-March 2024)

Guatemala
Colombia
Chile
Argentina
Peru
El Salvador
Costa Rica
Ecuador
Honduras
Paraguay

Cross-cultural exchange

Need further proof of Música Mexicana’s spread throughout Latin America? Look to the regular stream of recent hits that feature the genre’s biggest stars alongside the hottest hitmakers throughout the region.

Last year, Grupo Frontera collaborated with Bad Bunny on “un100xto,” which became the most-streamed Música Mexicana song in a single day, as well as the group’s biggest hit to date. And just this month, Natanael Cano appeared on Bizarrap’s “Bzrp Music Sessions, Vol. 59.”

Música Mexicana artists with the most Spotify streams in Latin America

Made in Mexico, big in Colombia

In Colombia, where Mexican culture has also left its mark on film, television, and food, Música Mexicana has developed a life of its own, with Spotify streams surging by 445% between 2020 and 2023. The instruments, melodies, and lyrics of the genre have greatly influenced the current generation of Colombian music and in turn spawned a number of collaborations between Mexican and Colombian artists, beginning with Christian Nodal and Piso 21’s “Pa’ Olvidarme De Ella.”

Most notably, Peso Pluma appeared on Karol G’s “QLONA” and invited Blessd to hop on “LAS MORRAS,” while Carin Leon teamed up with Maluma on “Según Quién” and Piso 21 on “Que Triste.” Perhaps not coincidentally, both artists stand as the top two Música Mexicana artists when it comes to Spotify streams in Colombia.

These collaborations have enhanced the visibility of the genre in Colombia, resulting in a greater number of Colombian listeners’ embracing Música Mexicana artists and songs.

Scratching the surface

Música Mexicana may be enjoying its moment in the Colombian sun, but all signs indicate that the genre is just heating up abroad. For touring Música Mexicana artists, Colombia has emerged as a must-stop destination, with Carin Leon performing there for the first time in 2023; Grupo Frontera took the stage at the Estéreo Picnic Festival in Bogotá earlier this year.

While Música Mexicana’s stars have found a wealth of success in Colombia, Colombian artists are making waves in Mexico as well: Colombian singer-songwriter Camilo—who has collaborated with the likes of Grupo Firme on “Alaska,” Carin Leon on “Una Vida Pasada,” and Christian Nodal on “La Mitad”—receives more streams from fans in Mexico City than anywhere else in the world.

Spotify has been proud to support Música Mexicana and its rise into a global powerhouse. As its artists continue to expand its reach across Latin America, Colombia, and beyond, we’ll be there to support them.

Stream the hottest Música Mexicana tracks in the world on our playlist La Reina.

La Música Mexicana no es solamente un fenómeno en México y Estados Unidos, también en toda América Latina

May 3, 2024

Como uno de los sonidos de mayor expansión en el mundo, la Música Mexicana va más allá de ser un género. Representa un componente vital de la cultura, abarcando su historia, sus tradiciones y sus valores.

Un claro ejemplo son los Corridos – canciones tradicionales que surgieron durante la época revolucionaria de México. Estos constituyen uno de los estilos más distintivos de la Música Mexicana y narran las vivencias de personajes tanto reales como ficticios, invitando a los oyentes a explorar letras heroicas que reflejan experiencias pasadas y presentes.

Más allá de sus fronteras, el impacto de este género musical se extiende a diversas culturas y países. Gracias a las redes sociales – así como a las listas globales de Spotify – la Música Mexicana ha visto un notable incremento en su popularidad. Entre 2018 y 2023, las reproducciones de este género en la plataforma aumentaron más de un 440% a nivel mundial, y solo el año pasado, el crecimiento fue del 55%. Adicionalmente, los streams de la Generación Z en Spotify han aumentado cerca del 60% durante el último año.

Sin duda, la influencia de la Música Mexicana ha experimentado un crecimiento muy notable en toda América Latina, con un aumento del 195% entre 2020 y 2023.

Países de América Latina con los mayores streams de Música Mexicana en Spotify

(Abril 2023-Marzo 2024)

Guatemala
Colombia
Chile
Argentina
Perú
El Salvador
Costa Rica
Ecuador
Honduras
Paraguay

Intercambio cultural

¿Buscas más evidencias del alcance de la Música Mexicana a lo largo de América Latina? Solo observa los éxitos recientes que incluyen a las mayores estrellas del género junto a los artistas más populares de la región.

El año pasado, Grupo Frontera colaboró con Bad Bunny en “un100xto”, resultando en su mayor éxito hasta la fecha. Y apenas este mes, Natanael Cano participó en “Bzrp Music Sessions, Vol. 59” de Bizarrap.

Artistas de Música Mexicana con el mayor número de streams en América Latina

Hecho en México, popular en Colombia

En Colombia, donde la cultura mexicana también ha dejado su huella en el cine, la televisión y la comida, la Música Mexicana ha desarrollado una vida propia, con un aumento en las reproducciones en Spotify del 445% entre 2020 y 2023. Los instrumentos, las melodías y las letras del género han influido notablemente en la música local, y a su vez, han llevado a un aumento de colaboraciones entre artistas mexicanos y colombianos, empezando por “Pa’ Olvidarme De Ella” de Christian Nodal y Piso 21.

Además, sobresalen colaboraciones como la de Peso Pluma con KAROL G en “QLONA“, y con Blessd en “LAS MORRAS“. Igualmente destacan Carin León con Maluma en “Según Quién” y con Piso 21 en “Que Triste“. Quizás no sea coincidencia que ambos artistas sean los dos principales intérpretes de Música Mexicana con mayores streams en Spotify en Colombia.

Estas colaboraciones han incrementado la visibilidad del género en el país, atrayendo a un número creciente de oyentes locales que se han conectado con los artistas y las canciones de la Música Mexicana.

Solo el comienzo

La Música Mexicana puede estar disfrutando de su momento bajo el sol colombiano, pero todo indica que este género apenas está empezando a calentar motores en el extranjero. Colombia se ha convertido en una parada esencial para los artistas de Música Mexicana, con eventos destacados como el debut de Carin León en 2023 y la participación de Grupo Frontera en el Festival Estéreo Picnic a principios de este año.

Mientras las estrellas de la música mexicana han encontrado un éxito considerable en Colombia, los artistas colombianos también están dejando su huella en México: Camilo, el cantautor colombiano que ha colaborado con figuras como Grupo Firme en “Alaska“, Carin León en “Una Vida Pasada” y Christian Nodal en “La Mitad“, recibe más reproducciones en Ciudad de México que en cualquier otra parte del mundo.

Spotify se enorgullece de apoyar la Música Mexicana en su ascenso a la escena global. A medida que sus artistas continúan expandiendo su influencia a través de América Latina, Colombia y más allá, seguiremos respaldándolos en su crecimiento.

Escucha las canciones más calientes de Música Mexicana en nuestra playlist La Reina.

‘La Tierra de Texas’ Celebrates the Tejano Legacy of Música Mexicana at the Houston Rodeo

March 7, 2024

On February 26, 1995, Selena walked into the middle of the Astrodome as the headlining act for the Houston Rodeo’s Go Tejano Day and delivered a performance that would help solidify her status as a musical legend. And nearly 30 years later, not only have her fans streamed her songs more than 2 billion times on Spotify, but they’re still talking about that iconic performance.

Just as Selena was more than a singer, the Houston Rodeo is more than an annual event for many Texans—they are both institutions beloved across generations. And as millions of people enjoy this year’s three-week celebration of all things cowboy, Spotify is helping music take center stage at the rodeo once again with La Tierra de Texas. With live musical performances including Ivan Cornejo and Los Tigres del Norte, Música Mexicana was ever present in 2024’s Houston Livestock Show and Rodeo.

On March 10 during this year’s Go Tejano Day—one of the biggest highlights on the Houston Rodeo calendar—we’re paying homage to Tejano culture’s impact on Música Mexicana and celebrating the genre’s evolution, from Selena to Peso Pluma.

Over the past year, Música Mexicana streams on Spotify have grown by 47% globally as the genre has quickly become one of Spotify’s most popular. In 2023, luminaries Peso Pluma, Junior H, Natanael Cano, Fuerza Regida, and Grupo Frontera not only propelled the genre forward and helped redefine what it could be, but they all also finished the year among Spotify’s Top 50 global artists. Moreover, many struck gold with hit collaborations inside and outside Musica Mexicana, including “Ella Baila Sola” by Eslabon Armado and Peso Pluma, “un x100to” by Grupo Frontera and Bad Bunny, and “Peso Pluma: Bzrp Music Sessions, Vol. 55” by Bizarrap and Peso Pluma, all of which topped the Spotify global charts.

At the same time, Selena has shown that Música Mexicana’s global appeal isn’t just about new hits; fans love the classics too. To date, Selena’s songs have been streamed more than 2 billion times on Spotify, with more than 1 billion of those coming from her breakout album, Amor Prohibido, which celebrates its 30th anniversary this month.

But her popularity only continues to grow on Spotify. Over the past five years, Selena’s streams have increased by 227% globally.

A big reason for this is that Gen Z listeners stream Selena on Spotify roughly as much as millennials do. In fact…

More than 15 million Gen Z listeners streamed at least one Selena song in 2023.
Each week for the past year, Gen Z listeners streamed Selena songs more than 3.5 million times.

And of course, Gen Z loves current Música Mexicana as well…

In 2023, more than 83 million Gen Zs listened to at least one Música Mexicana song on Spotify.
Over the past year, Gen Z Música Mexicana fan streamed an average of nine songs per day on Spotify.

As Música Mexicana has evolved, Tejano culture continues to influence the genre. Spotify is committed to recognizing those contributions through moments like the Houston Rodeo and last year’s special La Tierra del Corrido showcase, which featured performances from top artists including Chino Pacas, Esteban Gabriel, Xavi, Grupo Marca Registrada, and Luis R Conriquez.

Looking for more of Música Mexicana’s biggest hits? Stream Rompiendo Texas now.

Spotify Celebrates the Past and Present of Corridos With ‘La Tierra del Corrido’

August 28, 2023

Among the countless hits and fan favorites under the Música Mexicana umbrella, no genre has been more steeped in history, tradition, and storytelling as Mexico’s accordion-laced corridos. Over the years, artists such as Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, and Los Tucanes de Tijuana have become staples in Mexican households and gained strong recognition worldwide for their music.

While the corrido has always been a persistent part of Mexican culture during its roughly 200-year history, it’s a music that has recently grown in popularity among a new generation of fans and artists from around the world. And as the Corridos 2023 playlist on Spotify has shown, there is no shortage of newcomers taking their nostalgia of corridos in new and interesting directions.

Over the past few years, a new style known as corridos tumbados has quickly grown in popularity, with artists like Peso Pluma, Chino Pacas, and Natanael Cano quickly rising as the faces of the genre. Combining traditional sounds with contemporary themes, this new wave of artists narrate the daily stories of Mexican teenagers and young adults looking to make it in their country despite the realities they face every day. And these artists are not only continuing the legacy of corridos in Mexico, but they’re dominating the global charts as well.

The rise in popularity corridos have seen simply can’t be overstated. Over the past five years, the worldwide consumption of the genre has increased 413%, with a 42% rise this year compared to last. And corridos have dominated the Música Mexicana streaming landscape in 2023, accounting for 77% of all streams within the genre. In other words, nearly 8 out of every 10 songs listened to under the Música Mexicana umbrella were corridos.

Spotify is the home for corridos

Given the corrido’s recent resurgence in popularity and its rich storytelling history, we’ve launched, “La Tierra del Corrido,” an on-platform hub and campaign that celebrates the rich history of corridos. Spread out into chapters made up of videos and exclusive Spotify Singles, “La Tierra del Corrido” will tell the story of corridos, through the lenses of Música Mexicana legends and the newest generation of corrido stars like Fuerza Regida, Junior H, and Vivir Quintana.

Spotify Celebra el Pasado y el Presente de los Corridos con “La Tierra del Corrido”

August 28, 2023

Entre los innumerables éxitos y canciones favoritas de los aficionados a la Música Mexicana, ningún género ha estado tan impregnado de historia, tradición y narración como los corridos al ritmo del acordeón. A lo largo de los años, artistas como Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, y Los Tucanes de Tijuana se han convertido en himnos de los hogares mexicanos y han obtenido un gran reconocimiento mundial por su música.

Aunque el corrido siempre ha sido una parte importante de la cultura mexicana durante sus aproximadamente 200 años de historia, es un género que recientemente ha crecido en popularidad entre una nueva generación de fans y artistas de todo el mundo. Como ha demostrado la lista de reproducción Corridos 2023 de Spotify, hay muchos nuevos talentos que están llevando a los corridos en nuevas e interesantes direcciones.

En los últimos años, un nuevo estilo conocido como corridos tumbados ha crecido rápidamente en popularidad, con artistas como Peso Pluma, Chino Pacas, y Natanael Cano alzándose rápidamente como los rostros del género. Combinando sonidos tradicionales con temas contemporáneos, esta nueva ola de artistas narra las historias cotidianas de adolescentes y jóvenes mexicanos que buscan salir adelante en su país a pesar de las realidades que viven día con día. Estos artistas no sólo continúan el legado de los corridos en México, sino que también dominan las listas de éxitos mundiales.

El aumento en la popularidad de los corridos es innegable. En los últimos cinco años, el consumo mundial del género ha aumentado un 413%, con un incremento del 42% este año en comparación con el anterior. Y los corridos han dominado el panorama de streaming de Música Mexicana en 2023, representando el 77% de todos los streams dentro del género. En otras palabras, casi 8 de cada 10 canciones escuchadas bajo el paraguas de Música Mexicana son corridos.

Spotify es el hogar de los corridos

Dado el reciente resurgimiento de la popularidad del corrido y su rica historia, hemos lanzado “La Tierra del Corrido”, una campaña que celebra la rica historia del género. Dividida en capítulos compuestos por videos y Spotify Singles, “La Tierra del Corrido” contará la historia de los corridos, a través de las lentes tanto de leyendas de la Música Mexicana como de la nueva generación de estrellas del corrido como Fuerza Regida, Junior H, y Vivir Quintana.

A New Generation of Artists Is Reinventing Mexican Music and Captivating Listeners Around the World

September 16, 2022

Spotify data tells the story of a genre that has emerged as an unstoppable cultural force. At the end of August, worldwide Mexican music listening on Spotify grew by 56% annually, doubling the growth rate of the previous two years. And since 2019, the volume of streams has more than doubled to reach 5.6 billion.

To celebrate this movement, we’re launching a new campaign titled “México es imparable. Reprodúcelo.” At its center are three short films that celebrate artists such as Eduin Caz from the banda septet Grupo Firme, and Julión Álvarez and Yahritza y su Esencia, whose music inspires a generation that returns to its roots to generate different identities.

A genre that brings together a diversity of rhythms such as banda, norteño, sierreño, grupero, and mariachi, Mexican music is becoming one of the fastest-growing local genres on the platform. For reference, the amount of streams of the genre amounts to two-thirds of the volume of reggaeton streams on Spotify.

In Mexico, one in every four music streams is a Mexican music track. In the United States, Mexican music ranks among the fastest-growing genres. Beyond the traditional strongholds, Mexican music artists are filling ever-larger concert venues in Latin American countries like Colombia and reaching new audiences in geographically remote countries like Chile.

All over the world, industry insiders and fans are wondering why.

Collaboration without boundaries

One key factor that explains the recent revival of Mexican music is that the genre has attracted stars from other genres, like reggaeton, trap, or hip-hop. These crossover artists have embraced the high-pitched guitar requintos that are a staple of corridos, and the wind instruments of banda music to create pop hits.

The number of collaborations between Mexican artists and international artists in the last two years reached 31,000. Which might explain why last year, 66 million listeners on Spotify discovered Mexican music for the first time outside of Mexico.

“Urban Latin music, in its expansion into the mainstream and the exploration of paths towards all kinds of genres, influenced Mexican music artists to make more collaborations,” Alejandro Grageda, Spotify Artist and Label Partnership Lead for Mexico, tells For the Record.

“The ability to find new audiences around the world, in addition to the data and best practices that Spotify for Artists offers, have served as a catalyst to accelerate these collaborations and contribute to the expansion of Mexican music.”

Collaborations have offered discovery opportunities to new fans around the world. Consider Colombian reggaeton-pop ensemble Piso 21 collaborating with Christian Nodal in “Pa’ Olvidarme de Ella.” It’s their third-most-streamed track to date, and 80% of streams come from Mexican fans. Bad Bunny’s collaboration with Natanael Cano on the 2019 remix of “Soy el Diablo” increased the latter’s streams by 172% in one week after its release. Spanish trap star C. Tangana in “CAMBIA!”—his version of a corrido tumbado—introduced Carin Leon and Adriel Favela to fans in Spain.

The trend has only deepened, as evidenced by recent releases such as Camilo alongside Grupo Firme on “Alaska,” which performed better than their other songs in countries like Colombia and Chile. There’s also bachata star Romeo Santos duetting with Christian Nodal on “Me Extraño,” which is distinctively popular with Mexican fans. Despite Romeo having similarly sized fanbases in Mexico and America, Mexicans have streamed the song twice as many times as American fans.

Remixing traditions

Mexican music’s rise in popularity can also be attributed to a new wave of artists who are reinventing their musical traditions and generating sounds that connect with young listeners.

“In Mexico, Christian Nodal and other young artists revolutionized mainstream music by breaking with the conventions of the genre,” says Uriel Waizel, Editor Lead for Spotify in Mexico. “At the same time, a generation of Mexican American artists draw on their own musical roots and dominant cultures, such as hip-hop. The result is an original sound and a narrative that reaffirms the identity of its generation within a multicultural landscape.”

Two genres in particular have captivated Gen Z fans: corridos and sierreño. Some nostalgia animates the resurgence of these genres, but their bucolic flavor has given way to an aesthetic and themes that are closer to urban genres such as hip-hop and reggaeton.

Corridos Tumbados combine guitar requintos with bass-heavy trap beats, which can be heard in songs from Natanael Cano and Junior H. Their more melodic variant, sad sierreño, is represented by acts like Yahritza Y Su Esencia as well as the duet Eslabon Armado, which consists of brothers Pedro and Brian Tovar.

Grupo Firme also changed the game by mixing banda and norteño style with contemporary rhythms and ditching the traditional sombreros for a unique glam style. The band has achieved cult status for their epic live performances in stadiums across Mexico and the United States and a devotion that reaches K-Pop levels of fandom.

“The mix of sounds in Grupo Firme’s music has been something very important because many doors have been opened. The stereotypes that Mexican music had have been broken, and fusions have been made with artists from other genres,” says Eduin.

As Mexican music finds ways to connect with new fans across generations and borders, we’ve loved watching its rapid rise across the globe. And through campaigns like “México es imparable. Repordúcelo,” we’ll continue to spotlight the artists and songs who are turning this genre into a global powerhouse.

Discover MEXCLA, the Spotify hub dedicated to Mexican music and its forays into other musical genres, and the playlist that brings together the best fusions.

Spotify Celebrates the Enduring Legacy and Momentum of Mexican Music With ‘Orgullosos de la Mexcla’ Campaign

May 13, 2022

cover art for spotify playlist sad sierreno

Mexican music has a rich tradition of storytelling. Songs like “La Jaula de Oro” by Los Tigres del Norte or “Corrido de Juanito” by Calibre 50 bridge generations and have the power to culturally connect those who have migrated.

Today, those sounds—which have commonly been referred to as “regional Mexican”—have changed to reflect different communities and cultures. A new generation of Mexican and Mexican American artists like Natanael Cano and Fuerza Regida are blending traditional corridos with hip-hop. Grupo Firme is reinventing the festive sound of banda. And acts like Yahritza y Su Esencia and Eslabon Armado are reviving the sound of sierreño. Together, these styles are loudly reclaiming influence on both sides of the border.

All of these make up a new wave of Mexican music. On Spotify, the genre had over 39 billion streams globally in 2021, fueled by a 39% increase in Mexico and 31% in the United States. In total, this amounted to 150 billion minutes of listening on the platform. In the last five years, listening has increased by 450% globally, and today, one in three listeners of Mexican music is from Gen Z.

A new generation of fans is discovering the music their parents loved and reconciling their musical identity around cultures that once stood apart. To celebrate this unique connection, Spotify has released our latest original film highlighting the evolution of the genre as part of our campaign, “Orgullosos de la Mexcla.”

The film, narrated by Eden Muñoz, depicts the stories of two generations of Mexican culture. Banda MS’s hit “La Casita,” a song Muñoz wrote about migration and nostalgia for the loved ones left behind, plays over vintage video footage paired with old family photos a father carried on his northbound journey. The video then cuts to the man’s son in Mexico City rushing to a skatepark dressed in the style of the new Mexican wave, where cowboy hats give way to baseball caps. The two cultures are visibly merged with the creation of a Blend playlist on screen, representing how borderless the music is today and how it has evolved with new sounds, rhythms, and aesthetics.

Spotify is also expanding our latest Blend feature to allow fans to create a merged playlist with both Eden Muñoz, whose hit “Chale” topped the Spotify Mexico chart, and Banda MS, the all-time most-streamed Mexican group globally in the forthcoming days. This ability to bring fans together with their favorite artists also speaks to the essence of Mexcla.

“The idea of Mexcla has multiple meanings for me,” Muñoz told For the Record. “More than the mixing of sounds we do in the studio, it carries much more meaning when we speak to the fusion of cultures and all the different trends in the music itself.”

To catch up with the fluidity of Mexican music, we’ve created genreless playlists like Los Que Mandan and coined definitions for emerging genres like Sad Sierreño and the fusion of Mexican music with hip-hop in El Barrio MP3, as well as Latin urban in Flow Tumbado. So whether you grew up listening to the classics or are just now discovering what Mexican music has to offer, these playlists are the perfect place to start.

Discover all the new exciting trends in Spotify’s Mexican music hub and listen to flagship playlist La Reina: Éxitos de la Música Mexicana:

Spotify Celebra el Legado y Empuje de la Música Mexicana con la Campaña ‘Orgullosos de la Mexcla’

May 13, 2022

La música mexicana tiene una rica tradición narrativa. Canciones como “La Jaula de Oro” de Los Tigres del Norte o “Corrido de Juanito” de Calibre 50 unen generaciones y tienen el poder de conectar culturalmente a quienes han migrado.

Hoy, esos sonidos, a los que se les ha llamado “regional mexicano,” han cambiado para reflejar diferentes comunidades y culturas. Una nueva generación de artistas mexicanos y mexicoamericanos como Natanael Cano y Fuerza Regida están mezclando corridos tradicionales con hip-hop. Grupo Firme reinventa el sonido festivo de la banda con emoción. Y actos como Yahritza y Su Esencia y Eslabon Armado están reviviendo el sonido del sierreno. Juntos, estos estilos reclaman con fuerza su influencia en ambos lados de la frontera.

Todos estos conforman una nueva ola de la música mexicana. En Spotify, el género tuvo más de 39 mil millones de streams a nivel mundial en 2021, impulsado por un aumento del 39 % en México y del 31 % en Estados Unidos. En total, esto ascendió a 150 mil millones de minutos de escucha en la plataforma. En los últimos cinco años la escucha ha aumentado un 450% a nivel mundial, y hoy en día, uno de cada tres oyentes de música mexicana es de la Generación Z.

Una nueva generación de fanáticos está descubriendo la música que amaban sus padres y reconciliando su identidad musical en torno a culturas que alguna vez estuvieron separadas. Para celebrar esta conexión única, Spotify ha lanzado un cortometraje original que destaca la evolución del género como parte de nuestra campaña, “Orgullosos de la Mexcla”.

El corto, narrado por Eden Muñoz, retrata las historias de dos generaciones de la cultura mexicana. El éxito de Banda MS “La Casita”, una canción que Muñoz escribió sobre la migración y la nostalgia por los seres queridos que quedaron atrás, se reproduce sobre imágenes de video antiguas combinadas con viejas fotos familiares que un padre lleva en su viaje hacia el norte. Luego, el video muestra al hijo del hombre en la Ciudad de México corriendo hacia un skatepark vestido al estilo de la nueva ola mexicana, donde los sombreros de vaquero dan paso a gorras de béisbol. Las dos culturas se fusionan visiblemente con la creación de una playlist Fusión en la pantalla, que representa cuán sin fronteras es la música hoy y cómo ha evolucionado con nuevos sonidos, ritmos y estéticas.

Spotify también está ampliando nuestra innovación Fusión para permitir a los fans crear una playlist con Eden Muñoz, cuyo éxito “Chale” encabezó el chart de Spotify México, y Banda MS, la agrupación mexicana con más escuchada de todos los tiempos a nivel mundial, que estarán disponibles en los próximos días. Esta capacidad de reunir a los fanáticos con sus artistas favoritos también habla de la esencia de Mexcla.

“La idea de Mexcla tiene múltiples significados para mí”, dijo Muñoz a For the Record. “Más que la mezcla de sonidos que hacemos en el estudio, tiene mucho más significado cuando hablamos de la fusión de culturas y todas las diferentes tendencias en la música misma”.

Para ponernos al día con la fluidez de la música mexicana, creamos playlist sin género como Los Que Mandan y acuñamos definiciones para géneros emergentes como Sad Sierreño y la fusión de música mexicana con hip-hop en El Barrio MP3, así como música urbana latina en Flow Tumbado. Entonces, ya sea que creciste escuchando los clásicos o recién ahora estés descubriendo lo que la música mexicana tiene para ofrecer, estas playlists son el lugar perfecto para comenzar.

Descubre todas las nuevas y emocionantes tendencias en el hub de música mexicana de Spotify y escucha la lista de reproducción insignia La Reina: Éxitos de la Música Mexicana.

Celebrate the Rich Voices of Latinx Heritage Month With Spotify’s ‘Lo Nuestro es Arte’ Campaign

September 21, 2020

Latinx culture transcends borders and defies expectations. Just look at how musical genres like salsa and reggaeton have traversed the globe, or at the stories and conversations that Latinx individuals have spread in recent years through podcasts. So this Latinx Heritage Month, Spotify is launching Lo Nuestro es Arte, featuring creators in the music, podcast, and visual art space who will help reinforce and affirm Latinx culture—and the work of Latinx creators—as invaluable art.

We’ll spread this mantra of Lo Nuestro es Arte with the help of a plethora of creators, including Dascha Polanco, Myke Towers, Kali Uchis, Sebastian Yatra, and many more. Dive into our anthem video featuring artists and podcasters like Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel, and Walter Thompson Hernandez, who each proudly proclaim their culture and vocation as art.

Here’s what else you can look out for:

Mini film series on bicultural experience

Check out a series of social mini films featuring the voices of some of today’s most influential Latinx music artists and podcasters as they narrate their experiences as bicultural Latinos in the U.S. They’ll tell stories of race, gender, and creating spaces where they can finally see, heal, and celebrate themselves.

Visual art inspired by music and podcasts

We’ve commissioned work inspired by different genres and podcasts from five visual artists from across the Latinx diaspora: Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi, and D’Ana Nunez. Their pieces will be featured throughout the campaign behind artists like Romeo Santos, Helado Negro, Ivy Queen, and Natanael Cano. You can catch the art on billboards in New York, Miami, and Los Angeles, as well as a virtual art gallery accessible through Snapchat.

Our Latinx Heritage Month hub

Head to the Latinx Heritage Month hub for carefully curated playlist collections that amplify Latin culture and reinforce the bicultural identity of Latinx individuals through the sounds of Latin music legends and up-and-coming talent. The Sounds of LatinX playlist showcases the fluidity of genres and styles that define Latin music today, while The Future of Latin anoints the hottest artists on the rise in tropical, regional Mexican and everything in between. We Love our Icons celebrates the contributions of Celia Cruz, Jennifer Lopez, Selena Quintanilla, Daddy Yankee, and other beloved voices. Finally, through the Beyond the Music playlist collection, we’ll amplify the voices of the immigrant, Afro-Latinx, indigenous, and LGBTQ+ communities.

Lo Nuestro es Arte aims to celebrate the past, present, and future of the Latinx community, raise awareness of its biculturalism, and recognize its ongoing strength in the face of adversity.

Stream the art from Latinx communities across the world in our LatinX Forever playlist.

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