Tag: musica Mexicana

From Corridos Tumbados to Mexican Reggaetón, Experience the Wide-Ranging Sounds of Mexico at MEXCLA Spotify

October 29, 2024

On November 2 and 3, more than 27 artists will take the stage at MEXCLA Spotify: Palenque, Feria y Cotorreo. The event, hosted at Parque Bicentenario in Mexico City, brings fans, artists, and creators together to celebrate the sounds and styles of Música Mexicana. One of the strengths of the region’s music is its rich diversity—it’s no surprise to hear the beats of Mexican reggaetón alongside the reverberations of Mexican pop as you travel from shops to restaurants to live music venues throughout the country. 

MEXCLA Spotify aims to reflect that musical diversity during one special weekend in a lineup comprised of 100% Mexican artists—from Música Mexicana, banda, norteño, and corridos tumbados to hip-hop, Mexican reggaeton, alternative pop, folk, and electronica.

Spotify listening trends informed this event. Last year, half of the 50 most-listened-to songs on Spotify Mexico were by Mexican artists, a huge jump forward from just five years ago, when that number was only 14%. Additionally, the streams from Mexican artists are increasing, with a whopping 100% year-over-year growth in Mexico since 2013. This music is traveling far beyond the geographical boundaries of the country, too. Since 2019, the collective streams of Mexican artists have more than tripled globally, soaring by more than 220%.

Here’s a taste of whom fans will see.

Música Mexicana

  • Grupo Firme helped grow Música Mexicana into a global phenomenon.
  • Luis R Conriquez is one of the most popular singers and composers of Música Mexicana, and a pioneer of corridos bélicos.
  • Grupo Marca Registrada stands out for its norteño and sierreño styles and has been evolving to incorporate hip-hop and electronic.
  • La Adictiva is a quintet hailing from Ciudad Juárez, Chihuahua, known for its norteño style.
  • El Padrinito Toys recently became one of the most-played corrido tumbados artists.

Mexican Reggaetón

Mexican Hip-Hop

  • RICH MAFÍA is composed of two artists who influenced the last decade of Mexican hip-hop: Alemán and Gera MX.

 Alternative Pop and Folk

  • Kevin Kaarl is a folk artist who has racked up streams in 180 countries. 
  • Silvana Estrada won the Latin Grammy in 2022 for Best New Artist.
  • ALMAS is a female group with a K-Pop-inspired style.

 

Find a full list of artists performing here, and you can purchase tickets through Boletia.

The MEXCLA Spotify event will soon be upon us. Get inspired by the wide-ranging sounds of Mexican music by listening to our MEXCLA Spotify playlist.

 

Celebrate Five Years of Corridos Tumbados With Our New Spotify Single

October 9, 2024

Since the Mexican Revolution at the beginning of the 20th century, one particular style of music has served as a form of cultural storytelling for the Mexican people: the corrido. And while its popularity has endured, those accordion-laced ballads have evolved as modern influences began taking the genre in new and interesting directions.

Today, corridos tumbados are one of the most popular sounds under the Música Mexicana umbrella. Fusing trap and hip-hop with the traditional sounds of a corrido, a new wave of artists that includes Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, and Eslabon Armado has been topping the global charts. And it was Natanael himself who gave the subgenre its name five years ago this month with the release of his album Corridos Tumbados under the Rancho Humilde record label.

“Corridos tumbados have transformed the vision of Mexican music and have connected with an unexpected audience globally. We had this idea since 2009, when we started Rancho Humilde,” said Jimmy Humilde, founder of Rancho Humilde. “For those of us who grew up between Mexican and American culture, we wanted to create something of our own, something that represented our identity. Today, thanks to this music, the new Mexican American generations are recovering Spanish, and our culture is more alive than ever. It was my dream, along with JB [José Becerra] and Roque Venegas.”

To celebrate this milestone anniversary, we’re releasing a new Spotify Single from Belinda, Kevin AMF, and Neton Vega. The trio teamed up to record an original song titled “Ni Fiestas, Ni Flores.”

While inspired by the sonic hallmarks of the earliest corridos tumbados, the track still carries a modern flair that you’d expect from three rising stars. Pop star Belinda only recently ventured into the world of corridos tumbados with hits like “Cactus” and “300 Noches.” Kevin AMF, meanwhile, is a young singer-songwriter known for fusing corridos tumbados with electro and dembow sounds. Last but not least, Neton Vega has made a name for himself as a producer of the genre. Together, these three Mexican artists offer a sense of the rich evolution of this sound and its impact on the industry.

“I love this new generation of Mexican music because it’s a generation unafraid to say what it thinks and what it feels,” said Belinda. “With this Spotify Single, we’re celebrating five years of corridos tumbados and building the future of this genre that is making history around the world.”

The rise of corridos tumbados

“Corridos tumbados were born in Los Angeles among a group of young artists who sought to express their experiences without disconnecting from their Mexican roots,” said Gerardo Mora, Senior Editor, Spotify Mexico. “But the genre has evolved a lot—today, it has become the anthem of a whole generation and a symbol for a community that identifies with its sound and its message.”

Let’s take a look at some of our top insights from the past five years of corridos tumbados.

Spotify has been proud to support Música Mexicana and its many flavors, including corridos. On our platform, fans can find a number of variant-specific playlists to explore the multifaceted genre. And last year, we teamed up with Fuerza Regida, Los Tucanes De Tijuana, and Eden Muñoz to release “La Tierra del Corrido,” a Spotify Single celebrating three generations of corridos artists.

Stream our Corridos Tumbados playlist to celebrate half a decade of the hit sound.

Celebra cinco años de corridos tumbados con nuestro nuevo Spotify Single

October 9, 2024

Desde la Revolución Mexicana a principios del siglo XX, un estilo musical en particular ha servido como forma de narración cultural para el pueblo de México: el corrido. Y mientras su popularidad ha perdurado, estas baladas con acordeón han evolucionado a medida que las influencias modernas han llevado al género en nuevas direcciones.

Hoy, los corridos tumbados son uno de los sonidos más populares de la Música Mexicana. Fusionando trap y hip-hop con los sonidos tradicionales de un corrido, una nueva ola de artistas que incluye a Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, y Eslabon Armado han encabezado las listas mundiales. Y fue el propio Natanael quien dio nombre al subgénero hace cinco años, este mes, con el lanzamiento de su álbum Corridos Tumbados bajo el sello discográfico Rancho Humilde.

“Los corridos tumbados han transformado la visión de la Música Mexicana y han conectado con una audiencia inesperada a nivel global. Esta idea la tuvimos desde 2009, cuando comenzamos con Rancho Humilde”, dijo Jimmy Humilde, fundador de Rancho Humilde. “Para quienes crecimos entre la cultura mexicana y estadounidense, queríamos crear algo propio, algo que representara nuestra identidad. Hoy, gracias a esta música, las nuevas generaciones mexicoamericanas están recuperando el español y nuestra cultura está más viva que nunca. Fue mi sueño, junto a JB [José Becerra] y Roque Venegas.”

Para celebrar cinco años de los corridos tumbados, lanzamos un nuevo Spotify Single de Belinda, Kevin AMF, y Neton Vega. El trío colaboró para grabar una canción original titulada “Ni Fiestas, Ni Flores”.

Aunque se inspira en las características sonoras de los primeros corridos tumbados, el tema tiene el toque moderno que cabría esperar de tres grandes estrellas. La estrella del pop Belinda se ha adentrado recientemente en el mundo de los corridos tumbados con éxitos como “Cactus” y “300 Noches.” Kevin AMF, por su parte, es un joven cantautor conocido por fusionar corridos tumbados con sonidos electro y dembow. Por último, Neton Vega se ha hecho un nombre como productor del género. Juntos, estos tres artistas mexicanos ofrecen una idea de la rica evolución de este sonido y de su impacto en la industria.

“Me encanta esta nueva generación de la Música Mexicana porque es una generación sin miedo a decir lo que piensa y lo que siente”, dijo Belinda. “Con este Spotify Single estamos celebrando los 5 años de los corridos tumbados y construyendo el futuro de este género que está marcando historia en el mundo”.

El auge de los corridos tumbados

“Los corridos tumbados nacieron en Los Ángeles, entre un grupo de jóvenes artistas que buscaban expresar sus experiencias sin desconectarse de sus raíces mexicanas”, dijo Gerardo Mora, Editor Senior de Spotify México. “Pero el género ha evolucionado mucho, hoy en día, se ha convertido en el himno de toda una generación y en un símbolo para una comunidad que se identifica con su sonido y su mensaje”.

Echemos un vistazo a algunos de los datos e insights más relevantes de los últimos cinco años de corridos tumbados.

Spotify se enorgullece de apoyar la Música Mexicana y sus múltiples sabores, incluidos los corridos. En nuestra plataforma, los fans pueden encontrar una serie de playlists específicas de cada variante para explorar el multifacético género. Y el año pasado, colaboramos con Fuerza Regida, Los Tucanes De Tijuana, y Eden Muñoz para lanzar “La Tierra del Corrido,” un Spotify Single que celebra a tres generaciones de corridistas.

Escucha nuestra playlist Corridos Tumbados para celebrar media década de este sonido.

‘La Tierra de Música Mexicana’: A Three-Day Celebration of the Genre’s Rich Cultural Heritage With Panels, Performances, and More

September 9, 2024

Across generations and borders, Música Mexicana continues to reach new fans. On Spotify, the genre has experienced unprecedented growth, with global streams up more than 440% since 2018. Several Música Mexicana subgenres are also on the rise as new waves of artists put their stamps on long-established musical traditions.

Last month, we celebrated “La Tierra de Música Mexicana” with a series of Spotify Singles showcasing three of today’s hottest subgenres: electro corridos, norteño sax, and sad sierreño. This week, we’re thrilled to bring the campaign to life for fans, artists, and industry leaders with a three-day affair in Los Angeles to celebrate all that falls under the Música Mexicana umbrella.

Over the first two days, the event will offer panels, masterclasses, and showcases tailored to emerging artists and industry professionals. On the third and final day, “La Tierra de Música Mexicana” will take over Avalon Hollywood with a packed lineup of performances from some of the genre’s most exciting artists.

Wednesday, September 11

We’ll kick things off with a Spotify for Artists masterclass focused on the tools and resources available to our creator community. Next, our Editorial team will host a Playlists, Curation, and Algorithms panel exploring our playlist ecosystem and how we represent Música Mexicana culture across Spotify. Our experts will then be available to answer specific questions during a “breakout tables” segment.

From there, our Songwriter and Publisher Partnerships team will explore the business side of Música Mexicana, with a focus on empowering and educating the new generation of songwriters and producers. Attendees will also be treated to a sit-down interview with Miguel Armenta, the songwriter behind “TQM” by Fuerza Regida, as we take a deep dive through the hit songs he’s helped create via his Written By playlist.

Night one will close out with our Mujeres en Música Mexicana panel and showcase featuring women artists and industry professionals from across the genre, including Chiquis, Erika Vidrio, and Designo Celestial.

Thursday, September 12

On day two, we’ll host a live show and Q&A with the hosts of the Agushto Papa podcast and special guests Oscar Ortiz and Alex Favela, who will delve into the trends and artistry shaping the genre.

Up next: presentations on strategic partnerships and music sales promotion. We’ll discuss how artists combine Spotify tools with their own marketing strategies to build successful album release cycles, followed by how to leverage tools like Showcase and Marquee to promote new music to your most likely listeners.

We’ll also hear from leading Música Mexicana experts on the evolution of the genre, as well as changes within the industry itself. Last but not least, the day will conclude with performances from Oscar Ortiz, Clave Especial, Octavio Cuadras, Adriana Ríos, and Adrian L Santos.

Friday, September 13

To close out “La Tierra de Música Mexicana,” Spotify is extending a special invite to our Música Mexicana Top Fans in Los Angeles for an evening of unmissable performances. Both established and emerging artists will take the stage, including Gabito Ballesteros, DannyLux, Oscar Maydon, Los Primos del Este, Alex Favela, Estevie, and Ivonne Galaz.

“Música Mexicana means so much to me because it truly changed my life,” says DannyLux. “From growing up listening to it with my family to being able to perform it onstage is something I’ll always be grateful for. I love how much people have embraced it in the past few years, and it’s cool to see it being mixed with different genres along the way. It’s a very collaborative genre and I think that’s why it lends itself to growth, because all the artists are willing to make magic together.”

Stream our Los Que Mandan playlist to hear the next generation of hitmakers, then head to our La Tierra de Música Mexicana hub to explore the genre in all its glory.

Join Top Artists and Podcasters to Celebrate Mexican Pride With ‘MEXCLA Spotify’

August 13, 2024

It’s no secret that Mexico’s vibrant music scene has transcended borders, captivating fans across the globe. In fact, Música Mexicana—which encompasses a tapestry of styles and sounds—is one of the fastest-growing genres worldwide. Over the past five years, Música Mexicana streams on Spotify shot up by 450% globally. In Mexico, consumption spiked by 560% in the same time frame, reflecting a growing pride in local music.

Now, Spotify is proud to present “MEXCLA Spotify: Palenque, Feria y Cotorreo,” which will unite fans, artists, and creators for our biggest live event to date in Mexico. On November 2 and 3, tens of thousands will gather at Parque Bicentenario in Mexico City to celebrate Mexican pride and showcase the diversity of Mexico’s creative landscape, with performances from top artists like Grupo Firme, Luis R Conriquez, and Bellakath.

Combining “Mexa” with “mezcla,” the Spanish word for “mix,” the word “Mexcla” is a nod to Mexico’s rich cultural heritage and diversity. It also speaks to the expanding musical palette of the next generation—on Spotify, Gen Z users in Mexico listen to 36% more artists every month compared to older generations.

This unique event will draw inspiration from some of Mexico’s most beloved entertainment spaces and festive traditions. Attendees can expect the colorful energy of a “feria,” a traditional town fair, complete with food, games, and special experiences. The circular-style main stage will bring the lively atmosphere of a traditional “palenque” concert to Mexico’s capital city, intimately connecting fans and artists.

“Our lineup reflects the moment of Mexican pride that we are living in. We wanted to present a lineup with a very special curation, reflecting the variety of content that Mexico listens to on Spotify—an iconic mix of genres and identities,” said Moni Saldaña, Artist & Label Partnerships Manager, Spotify Mexico. “With a 100% Mexican lineup, MEXCLA Spotify celebrates our culture, our talent, and the artists who are taking our music around the world.”

Música Mexicana’s stars take center stage 

More than 20 artists will take the stage at MEXCLA Spotify, from Música Mexicana hitmakers to the rising stars of reggaetón Mexa, a fast-growing genre. The lineup showcases sounds like banda, norteño, corridos tumbados, electro corridos, alternative pop, folk, and electronica. It features talent at all career stages, from established performers to emerging artists who will be making their live show debut.

The full list includes:

Mexico’s top podcasters go live

MEXCLA Spotify will also feature live shows and curated experiences from two of the most-listened-to comedy podcasts in Mexico: En Buen Pedo and Las Damitas Histeria.

The event will also include “El Paraje Maldito,” an immersive horror experience curated and designed by some of Mexico’s top horror podcasts: Relatos de la Noche, Morras Malditas, Paranormal, Misteriosamente Claro Podcast, ReManchados de Miedo, and EXTRA ANORMAL.

A special thank you

Starting August 15, MEXCLA Spotify tickets will go on sale to the general public through Boletia. But today and tomorrow (August 13-14), we’ll be sending out special presale codes to the Top Fans of our featured performers in Mexico so they can book their spot before anyone else. If you think you’re one of the biggest Spotify listeners around, be sure to keep an eye on your inbox this week.

Get the party started with our official MEXCLA playlist.

Únete a los mejores artistas y podcasters para celebrar el orgullo mexa con ‘MEXCLA Spotify’

August 13, 2024

No es ningún secreto que la vibrante escena musical mexicana ha trascendido fronteras y ha cautivado a fans de todo el mundo. De hecho, la Música Mexicana -que abarca un tapiz de estilos y sonidos- es uno de los géneros de más rápido crecimiento a nivel global. En los últimos cinco años, las reproducciones de Música Mexicana en Spotify se han disparado un 450% en todo el mundo. En México, el consumo se disparó un 560% en el mismo periodo, lo que refleja un creciente orgullo por la música local.

Ahora, Spotify se enorgullece de presentar “MEXCLA Spotify: Palenque, Feria y Cotorreo”, que unirá a fans, artistas y creadores en nuestro mayor evento en vivo hasta la fecha en México. El 2 y 3 de noviembre, decenas de miles de personas se reunirán en el Parque Bicentenario de la Ciudad de México para celebrar el orgullo mexicano y mostrar la diversidad del panorama creativo en México, con actuaciones de artistas de primer nivel como Grupo Firme, Luis R Conriquez, y Bellakath.

Combinando “Mexa” con “mezcla”, la palabra “Mexcla” es un guiño a la rica herencia cultural y diversidad de México. También habla de la creciente paleta musical de la nueva generación: en Spotify, los usuarios de la Generación Z en México escuchan un 36% más de artistas cada mes en comparación con las generaciones anteriores.

Esta experiencia única se inspirará en algunos de los espacios de entretenimiento y tradiciones más queridos de México. Los asistentes pueden esperar la energía de una tradicional feria de pueblo, con comida, juegos y experiencias especiales. El escenario principal casi circular traerá a la capital de México el ambiente de un tradicional palenque, conectando íntimamente a fans y artistas.

“Nuestro cartel refleja el momento de orgullo mexa que estamos viviendo. Quisimos presentar un cartel con una curaduría muy especial, que reflejara la variedad de contenido que México escucha en Spotify-una mezcla icónica de géneros e identidades”, dijo Moni Saldaña, Artist & Labels Partnerships Manager, Spotify México. “Con un cartel 100% mexicano, MEXCLA Spotify celebra nuestra cultura, nuestro talento y a los artistas que están llevando nuestra música alrededor del mundo”.

Las estrellas de la Música Mexicana toman el escenario 

Más de 20 artistas se subirán al escenario de MEXCLA Spotify, desde los grandes éxitos de Música Mexicana hasta las estrellas emergentes del reggaetón Mexa, un género de rápido crecimiento. El cartel presenta sonidos como banda, norteño, corridos tumbados, electro corridos, pop alternativo, folk y electrónica. Cuenta con talentos en todas las etapas de su carrera, desde intérpretes consagrados hasta artistas emergentes que pisaran su primer escenario en MEXCLA Spotify.

La lista completa incluye:

Los mejores podcasters de México en directo

MEXCLA Spotify también contará con shows en vivo de dos de los podcasts de comedia más escuchados en México: En Buen Pedo y Las Damitas Histeria.

El evento también incluirá “El Paraje Maldito”, una experiencia inmersiva de terror curada y diseñada por algunos de los podcasts de terror más importantes de México: Relatos de la Noche, Morras Malditas, Paranormal, Misteriosamente Claro Podcast, ReManchados de Miedo, y EXTRA ANORMAL.

Un agradecimiento especial para los Top Fans

A partir del 15 de agosto, los boletos de MEXCLA Spotify se pondrán a la venta al público en general a través de Boletia. Pero hoy y mañana (13 y 14 de agosto), estaremos enviando códigos especiales de preventa a los Top Fans de los artistas del cartel para que puedan reservar su lugar antes que nadie. Si crees que eres uno de los mayores oyentes de Spotify, asegúrate de estar atento a tu bandeja de entrada esta semana.

Que empiece el cotorreo con la playlist oficial de MEXCLA Spotify.

Take In the Many Flavors of Música Mexicana With Our Special Series of Spotify Singles

August 5, 2024

As one of the fastest-growing genres worldwide, Música Mexicana has emerged as an unstoppable cultural force in recent years. In fact, between 2018 and 2023, Música Mexicana streams on Spotify shot up by more than 440% globally, with artists like Peso Pluma, Natanael Cano, Fuerza Regida, and Grupo Frontera rising to the top of the charts. Younger fans are particularly captivated by the genre: Gen Z streams climbed nearly 60% over the last year.

And it’s not just a single sound that’s responsible for such a meteoric rise. The Música Mexicana umbrella encompasses a rich tapestry of styles and genres, including corridos, banda, norteño, sierreño, grupero, and mariachi. A number of Música Mexicana subgenres have experienced significant growth on Spotify, as new waves of artists put their stamp on long-established musical traditions.

To celebrate the diverse landscape of Mexican music, Spotify is launching “La Tierra de Música Mexicana,” a new campaign spotlighting three of today’s hottest subgenres: electro corridos, norteño sax, and sad sierreño. We’ll showcase these sounds with a series of Spotify Singles launching throughout the month of August, each representing a unique facet of Música Mexicana.

Electro corridos

Electro corridos are a modern take on corridos, a style of music steeped in history, tradition, and storytelling. This subgenre fuses the electronic sounds of dance and house music, as well as dembow and urban beats, with the lyrics and storytelling of a corrido.

Debuting August 7, the first of the three Spotify Singles is “LIV” by brothers Sebastian and Eugenio Esquivel and producer-DJ Deorro. The forthcoming release captures the essence of electro corridos, which have seen remarkable growth on Spotify in the past year. They’ve experienced a 644% rise in consumption in the U.S. and a 590% rise in consumption in Mexico.

Stream our Electro Corridos playlist to hear some of the best the genre has to offer.

Norteño sax

Up next, “Beso” by Los Primos del Este, which showcases the norteño sax sound, will drop on August 21. Norteño sax blends the traditions of northern Mexican music with the distinct melodies and sonic textures of the saxophone. On Spotify, consumption of norteño sax has grown by 39% in both the U.S. and Mexico over the past year.

Discover the genre’s hottest hits on our Norteño Sax playlist.

Sad sierreño

Last but not least, “Cielo Eterno,” the sad sierreño single by DannyLux and Jasiel Nuñez, will arrive on August 28. Sad sierreño is a Gen Z twist on sierreño, a style of Mexican folk music best known for nostalgic ballads performed with acoustic guitars. Infused with emotive and introspective songwriting, sad sierreño has seen a 48% increase in consumption in both the U.S. and Mexico over the past year on Spotify, with Gen Z accounting for more than 40% of the genre’s streams.

Dive into our Sad Sierreño playlist to hear tracks that’ll get you in your feels.

Spotify has been proud to support Música Mexicana’s rise into a global powerhouse. “La Tierra de Música Mexicana” follows last year’s “La Tierra del Corrido” campaign, which included a special showcase featuring performances from top artists like Chino Pacas and Esteban Gabriel. We also celebrated “La Tierra de Texas” earlier this year, bringing live Música Mexicana performances to the iconic Houston Rodeo.

Head over to our Música Mexicana hub to explore the genre in all its glory, with everything from new releases to classic favorites.

Peso Pluma’s New Album Reveals ‘The Good, The Bad, and The Ugly’

June 24, 2024

Peso Pluma—aka “La Doble P”—is one of the fastest-growing Latin artists in Spotify’s history and the first to go from 2 million monthly listeners to 50 million in under a year. As Música Mexicana’s popularity continues to soar, the singer, rapper, and songwriter is leading the way with more than 14 billion streams on Spotify . . . and counting.

Peso’s 2023 album, GÉNESIS, was the most-streamed album in Mexico and ninth-most-streamed worldwide on Spotify last year. And his new album, ÉXODO—featuring collaborations with the likes of Junior H, Eslabon Armado, DJ Snake, Cardi B, Arcángel, Rich The Kid, and Anitta—is poised to follow suit.

For the Record caught up with Peso to talk about the new album, growing as an artist, and bringing Musica Mexicana to more listeners.

Your new album, ÉXODO, has just been released. How is it different from GÉNESIS?

You’ll get to see a whole different side of me on ÉXODO. It was made in many stages and phases of my life and career. It’s all in there, the good, the bad, and the ugly. It’s a really raw side of me.

You’re officially the Mexican artist with the most Spotify streams ever. How does that make you feel?  

Wow—what an honor! It feels amazing! Spotify has supported my project from day one and put their faith in what we were doing. We are all so grateful that this project has been so well received, and this motivates me even more to keep going, keep breaking records and finding ways to evolve my music, because my fans deserve the best.

How has working with Spotify helped you build a stronger connection with your fans?

Because Spotify is global, we have the opportunity to get discovered around the globe as well. Música Mexicana is now known in places where we never thought they would listen to us.

What advice do you have for other artists who are building their careers?

Never give up, don’t let people detour you from your dreams, and keep working until you achieve your goals.

Check out Peso Pluma’s new album, ÉXODO, for yourself

12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024

May 9, 2024

From reggaeton to Música Mexicana, Latin artists are reshaping the rhythm of global music. Recent years have seen the emergence of groundbreaking talent from cultural hot spots like Mexico, Colombia, Argentina, Brazil, and Puerto Rico—and at their heels are more rising stars, ready to take the music to even greater heights.

Since 2020, Spotify has helped artists across the region chart their paths to stardom through RADAR, our global program to support emerging talent. Previous editions of the program have featured Latin hitmakers like Peso Pluma, Blessd, Ovy On The Drums, and Maria Becerra. Today, these power players aren’t just breaking records on Spotify—they’re breaking down barriers and bringing their music to a global audience.

Now we’re launching the RADAR Latin America class of 2024. Featuring 12 artists, the class represents Mexico, Brazil, Colombia, Venezuela, Peru, and Argentina. These artists reflect the region’s rich tapestry of styles and genres, including Argentine cuarteto, Música Mexicana, Brazilian funk, and reggaetón Mexa, as well as sounds like pop, hip-hop, rock, and R&B.

As part of the program, RADAR artists receive Spotify support through a dedicated playlist and special editorial placement. Additionally, this year, Spotify is teaming up with Meta to provide the class with personalized guidance, empowering them to create effective social strategies and enhance their online presence. This will be essential for expanding the artists’ reach and engagement on digital platforms.

Spotify is also partnering with the artist-fan community platform sesh to offer mentorship to each artist. Through sesh, which helps artists forge deeper connections with their listeners, they will build custom strategies for greater growth and retention of their fan bases.

Keep reading to get to know these rising stars.

RADAR Mexico

CHOCA

On Spotify, reggaetón Mexa has grown over 120% in its home country in the past year alone. Hailing from Mexico City, CHOCA is ready to take the genre even further. The artist launched her music career in 2021 with the release of her first single, “Bluntsito,” and has continued to fine-tune her flow, as evidenced by her latest single, “Bebe Ricota.”

Delilah

The young Música Mexicana artist Delilah has made a name for herself in corridos tumbados, a subgenre of Mexican corridos. She was the first female singer to join Natanael Cano’s record label, Los CT, and dropped her first single under the label, “Amor Perdido,” earlier this year.

The Warning

The Monterrey-based rock band The Warning is composed of three sisters: Dany, Pau, and Ale Villarreal. The group initially made waves with a series of independent releases, paving the way for their 2022 album ERROR. They have since graced stages alongside rock legends like Muse, Foo Fighters, and Guns N’ Roses.

Stream our RADAR México playlist to hear the country’s next wave artists to watch.

RADAR Brazil

Os Garotin

Rio de Janeiro-based band Os Garotin was formed by Anchietx, Leo Guima, and Cupertino. The three friends (and solo artists) have come together to blend Brazilian soul, hip-hop, and pop into a sound they describe as danceable R&B. The trio first gained attention in 2023 with their debut EP, Só Vem, and are currently preparing to release their debut album, OS GAROTIN DE SÃO GONÇALO.

MC NAHARA

MC NAHARA has emerged as one of the main female voices of Brazilian funk, with several million followers on social media. Most recently, she featured Brazilian funk mainstay Djonga on her track “Mexeu com a Mente,” while collaborations with rapper MC Saci and producer Wc no Beat are on the horizon.

Xamuel

Boasting more than 4.5 million followers on social media, Xamuel is a young Brazilian artist from Rio Grande do Sul who got his start in the region’s battle rap scene. After footage of one of his battle raps went viral in 2022, Xamuel developed the hit into his breakout single “Alguém Conseguiu Entender?” which he followed up with his major label debut single “Sozinho.”

Dive into our RADAR Brasil playlist to discover more emerging talent.

RADAR Andinos

Susana Cala

Susana Cala is a singer-songwriter from Bogotá, Colombia. After composing songs for renowned Latin artists such as Morat, Andrés Cepeda, Sebastián Yatra, and Ximena Sariñana, she launched her own career as a pop artist in 2021. She describes her sound as bedroom pop and cites artists like Julieta Venegas and La Oreja de Van Gogh as her inspiration.

Joaquina

The young Venezuelan American singer-songwriter Joaquina is one to watch in Latin pop. She took home the Best New Artist award at the 2023 Latin Grammys for her debut EP, los mejores años (notas de diario), a collection of poetic pop-rock reflections on heartbreak, rage, and teen angst.

Greccia

Greccia is a singer-songwriter from Lima, Peru, who describes her sound as a mix of dream pop, alternative urban, and R&B. She launched her music career just over a year ago with the release of her first single, “aviéntate,” and is currently working on her first studio album, arriving later this year.

Check out tracks from other talented artists in Colombia, Ecuador, Venezuela, and Peru in our RADAR Andinos playlist.

RADAR Al Sur

Magui Olave

Magui Olave was born and raised in a cuarteto family in Córdoba, Argentina. She got her start in music doing backup vocals for her cousins, Argentine cuarteto singers Ulises Bueno and Rodrigo (also known as “El Potro”). Today, she has several studio albums under her belt.

Valentina Marquez

Valentina Marquez is a rising star in Argentine cuarteto, having followed in the footsteps of her father Lisandro Marquez, a member of the cuarteto band Sabroso. Just two years into her music career, she has already accumulated nearly 20 million streams on Spotify.

Eugenia Quevedo

Eugenia Quevedo is another prominent female figure in Argentine cuarteto, having appeared on shows like Got Talent Argentina and La Voz Argentina (of The Voice franchise). Most recently, she collaborated with Argentine hitmaker Luck Ra on “OJALÁ,” a track from his chart-topping album QUE NOS FALTE TODO.

Stream our RADAR Al Sur playlist to hear more rising stars from the southernmost areas of Latin America.

Música Mexicana Isn’t Just a Phenomenon in Mexico and the U.S.—It’s Taking Over Latin America.

May 3, 2024

As one of the fastest-growing sounds worldwide, Música Mexicana is more than just a genre. It’s an essential part of Mexican culture, encompassing its history, traditions, and values.

Take the corrido, for example—a traditional form of song born from Mexico’s revolutionary times, and one of Música Mexicana’s most prominent styles. Corridos tell the stories of both real and fictional characters, inviting the audience to immerse themselves in heroic lyrics that convey past and present experiences. 

But the genre’s impact isn’t limited to Mexico. Instead, it resonates with fans from different countries and cultures. And thanks to social media—as well as the global Spotify charts—Música Mexicana has seen a sharp uptick in popularity. Between 2018 and 2023, Música Mexicana streams on Spotify grew by more than 440% globally, and last year alone, streams rose by 55%. Additionally, Gen Z streams of Música Mexicana have grown by nearly 60% on Spotify over the last year. 

Música Mexicana’s influence has especially grown throughout Latin America, where streams have increased by more than 195% between 2020 and 2023. 

Latin American countries with the most Música Mexicana streams on Spotify

(April 2023-March 2024)

  1. Guatemala
  2. Colombia
  3. Chile
  4. Argentina
  5. Peru
  6. El Salvador
  7. Costa Rica
  8. Ecuador
  9. Honduras
  10. Paraguay

Cross-cultural exchange

Need further proof of Música Mexicana’s spread throughout Latin America? Look to the regular stream of recent hits that feature the genre’s biggest stars alongside the hottest hitmakers throughout the region.

Last year, Grupo Frontera collaborated with Bad Bunny on “un100xto,” which became the most-streamed Música Mexicana song in a single day, as well as the group’s biggest hit to date. And just this month, Natanael Cano appeared on Bizarrap’s “Bzrp Music Sessions, Vol. 59.”

Música Mexicana artists with the most Spotify streams in Latin America

  1. Peso Pluma
  2. Grupo Frontera
  3. Carin Leon
  4. Christian Nodal
  5. Fuerza Regida
  6. Junior H
  7. Natanael Cano
  8. Los Ángeles Azules
  9. Eslabon Armado
  10. Grupo Firme

Made in Mexico, big in Colombia

In Colombia, where Mexican culture has also left its mark on film, television, and food, Música Mexicana has developed a life of its own, with Spotify streams surging by 445% between 2020 and 2023. The instruments, melodies, and lyrics of the genre have greatly influenced the current generation of Colombian music and in turn spawned a number of collaborations between Mexican and Colombian artists, beginning with Christian Nodal and Piso 21’s “Pa’ Olvidarme De Ella.”

Most notably, Peso Pluma appeared on Karol G’s “QLONA” and invited Blessd to hop on “LAS MORRAS,” while Carin Leon teamed up with Maluma on “Según Quién” and Piso 21 on “Que Triste.” Perhaps not coincidentally, both artists stand as the top two Música Mexicana artists when it comes to Spotify streams in Colombia. 

These collaborations have enhanced the visibility of the genre in Colombia, resulting in a greater number of Colombian listeners’ embracing Música Mexicana artists and songs. 

Scratching the surface

Música Mexicana may be enjoying its moment in the Colombian sun, but all signs indicate that the genre is just heating up abroad. For touring Música Mexicana artists, Colombia has emerged as a must-stop destination, with Carin Leon performing there for the first time in 2023; Grupo Frontera took the stage at the Estéreo Picnic Festival in Bogotá earlier this year.

While Música Mexicana’s stars have found a wealth of success in Colombia, Colombian artists are making waves in Mexico as well: Colombian singer-songwriter Camilo—who has collaborated with the likes of Grupo Firme on “Alaska,” Carin Leon on “Una Vida Pasada,” and Christian Nodal on “La Mitad”—receives more streams from fans in Mexico City than anywhere else in the world. 

Spotify has been proud to support Música Mexicana and its rise into a global powerhouse. As its artists continue to expand its reach across Latin America, Colombia, and beyond, we’ll be there to support them.

Stream the hottest Música Mexicana tracks in the world on our playlist La Reina.

La Música Mexicana no es solamente un fenómeno en México y Estados Unidos, también en toda América Latina

May 3, 2024

Como uno de los sonidos de mayor expansión en el mundo, la Música Mexicana va más allá de ser un género. Representa un componente vital de la cultura, abarcando su historia, sus tradiciones y sus valores.

Un claro ejemplo son los Corridos – canciones tradicionales que surgieron durante la época revolucionaria de México. Estos constituyen uno de los estilos más distintivos de la Música Mexicana y narran las vivencias de personajes tanto reales como ficticios, invitando a los oyentes a explorar letras heroicas que reflejan experiencias pasadas y presentes.

Más allá de sus fronteras, el impacto de este género musical se extiende a diversas culturas y países. Gracias a las redes sociales – así como a las listas globales de Spotify – la Música Mexicana ha visto un notable incremento en su popularidad. Entre 2018 y 2023, las reproducciones de este género en la plataforma aumentaron más de un 440% a nivel mundial, y solo el año pasado, el crecimiento fue del 55%. Adicionalmente, los streams de la Generación Z en Spotify han aumentado cerca del 60% durante el último año.

Sin duda, la influencia de la Música Mexicana ha experimentado un crecimiento muy notable en toda América Latina, con un aumento del 195% entre 2020 y 2023.

Países de América Latina con los mayores streams de Música Mexicana en Spotify

(Abril 2023-Marzo 2024)

  1. Guatemala
  2. Colombia
  3. Chile
  4. Argentina
  5. Perú
  6. El Salvador
  7. Costa Rica
  8. Ecuador
  9. Honduras
  10. Paraguay

Intercambio cultural

¿Buscas más evidencias del alcance de la Música Mexicana a lo largo de América Latina? Solo observa los éxitos recientes que incluyen a las mayores estrellas del género junto a los artistas más populares de la región.

El año pasado, Grupo Frontera colaboró con Bad Bunny en “un100xto”, resultando en su mayor éxito hasta la fecha. Y apenas este mes, Natanael Cano participó en “Bzrp Music Sessions, Vol. 59” de Bizarrap.

Artistas de Música Mexicana con el mayor número de streams en América Latina

  1. Peso Pluma
  2. Grupo Frontera
  3. Carin Leon
  4. Christian Nodal
  5. Fuerza Regida
  6. Junior H
  7. Natanael Cano
  8. Los Ángeles Azules
  9. Eslabon Armado
  10. Grupo Firme

Hecho en México, popular en Colombia

En Colombia, donde la cultura mexicana también ha dejado su huella en el cine, la televisión y la comida, la Música Mexicana ha desarrollado una vida propia, con un aumento en las reproducciones en Spotify del 445% entre 2020 y 2023. Los instrumentos, las melodías y las letras del género han influido notablemente en la música local, y a su vez, han llevado a un aumento de colaboraciones entre artistas mexicanos y colombianos, empezando por “Pa’ Olvidarme De Ella” de Christian Nodal y Piso 21.

Además, sobresalen colaboraciones como la de Peso Pluma con KAROL G en “QLONA“, y con Blessd en “LAS MORRAS“. Igualmente destacan Carin León con Maluma en “Según Quién” y con Piso 21 en “Que Triste“. Quizás no sea coincidencia que ambos artistas sean los dos principales intérpretes de Música Mexicana con mayores streams en Spotify en Colombia.

Estas colaboraciones han incrementado la visibilidad del género en el país, atrayendo a un número creciente de oyentes locales que se han conectado con los artistas y las canciones de la Música Mexicana.

Solo el comienzo

La Música Mexicana puede estar disfrutando de su momento bajo el sol colombiano, pero todo indica que este género apenas está empezando a calentar motores en el extranjero. Colombia se ha convertido en una parada esencial para los artistas de Música Mexicana, con eventos destacados como el debut de Carin León en 2023 y la participación de Grupo Frontera en el Festival Estéreo Picnic a principios de este año.

Mientras las estrellas de la música mexicana han encontrado un éxito considerable en Colombia, los artistas colombianos también están dejando su huella en México: Camilo, el cantautor colombiano que ha colaborado con figuras como Grupo Firme en “Alaska“, Carin León en “Una Vida Pasada” y Christian Nodal en “La Mitad“, recibe más reproducciones en Ciudad de México que en cualquier otra parte del mundo.

Spotify se enorgullece de apoyar la Música Mexicana en su ascenso a la escena global. A medida que sus artistas continúan expandiendo su influencia a través de América Latina, Colombia y más allá, seguiremos respaldándolos en su crecimiento.

Escucha las canciones más calientes de Música Mexicana en nuestra playlist La Reina.

‘La Tierra de Texas’ Celebrates the Tejano Legacy of Música Mexicana at the Houston Rodeo

March 7, 2024

On February 26, 1995, Selena walked into the middle of the Astrodome as the headlining act for the Houston Rodeo’s Go Tejano Day and delivered a performance that would help solidify her status as a musical legend. And nearly 30 years later, not only have her fans streamed her songs more than 2 billion times on Spotify, but they’re still talking about that iconic performance. 

Just as Selena was more than a singer, the Houston Rodeo is more than an annual event for many Texans—they are both institutions beloved across generations. And as millions of people enjoy this year’s three-week celebration of all things cowboy, Spotify is helping music take center stage at the rodeo once again with La Tierra de Texas. With live musical performances including Ivan Cornejo and Los Tigres del Norte, Música Mexicana was ever present in 2024’s Houston Livestock Show and Rodeo.  

On March 10 during this year’s Go Tejano Day—one of the biggest highlights on the Houston Rodeo calendar—we’re paying homage to Tejano culture’s impact on Música Mexicana and celebrating the genre’s evolution, from Selena to Peso Pluma.

Over the past year, Música Mexicana streams on Spotify have grown by 47% globally as the genre has quickly become one of Spotify’s most popular. In 2023, luminaries Peso Pluma, Junior H, Natanael Cano, Fuerza Regida, and Grupo Frontera not only propelled the genre forward and helped redefine what it could be, but they all also finished the year among Spotify’s Top 50 global artists. Moreover, many struck gold with hit collaborations inside and outside Musica Mexicana, including “Ella Baila Sola” by Eslabon Armado and Peso Pluma, “un x100to” by Grupo Frontera and Bad Bunny, and “Peso Pluma: Bzrp Music Sessions, Vol. 55” by Bizarrap and Peso Pluma, all of which topped the Spotify global charts.

At the same time, Selena has shown that Música Mexicana’s global appeal isn’t just about new hits; fans love the classics too. To date, Selena’s songs have been streamed more than 2 billion times on Spotify, with more than 1 billion of those coming from her breakout album, Amor Prohibido, which celebrates its 30th anniversary this month.

But her popularity only continues to grow on Spotify. Over the past five years, Selena’s streams have increased by 227% globally.

A big reason for this is that Gen Z listeners stream Selena on Spotify roughly as much as millennials do. In fact… 

  • More than 15 million Gen Z listeners streamed at least one Selena song in 2023. 
  • Each week for the past year, Gen Z listeners streamed Selena songs more than 3.5 million times. 

And of course, Gen Z loves current Música Mexicana as well…

  • In 2023, more than 83 million Gen Zs listened to at least one Música Mexicana song on Spotify.
  • Over the past year, Gen Z Música Mexicana fan streamed an average of nine songs per day on Spotify. 

As Música Mexicana has evolved, Tejano culture continues to influence the genre. Spotify is committed to recognizing those contributions through moments like the Houston Rodeo and last year’s special La Tierra del Corrido showcase, which featured performances from top artists including Chino Pacas, Esteban Gabriel, Xavi, Grupo Marca Registrada, and Luis R Conriquez. 

Looking for more of Música Mexicana’s biggest hits? Stream Rompiendo Texas now.