Tag: wrapped

Everything You Need To Know About 2022 Wrapped

November 30, 2022

Listen to this story read aloud in 5 minutes and 30 seconds.


What were your 2022 listening milestones? Did you forge a deeper connection to your favorite creators, or explore new avenues of audio discovery that expanded your listening habits? 

Spotify Wrapped is all about celebrating the endless ways that millions of creators and fans connect through audio each and every day. Starting today, we’re commemorating a year gone by and inviting our fans to join in on the fun with the eagerly anticipated, personalized 2022 Wrapped experience. 

This year’s Wrapped experience is filled with fan-favorite features and exciting new ones that spotlight the many-layered elements of listening that make each and every fan unique. We know that no two listeners are the same—so, from the oddly specific to the unapologetically predictable, 2022 Wrapped encourages listeners to peer into the vibrant kaleidoscope of their listening and show it off to the world. Eligible iOS and Android users with the latest version of the Spotify mobile app can celebrate this ultimate combination of self-expression and play with their personalized experiences. (Creators, fear not: Artists and podcasters will also receive their own personalized Creator Wrapped to learn about and celebrate how their fans listened.)

We’re providing fans with some of their favorite Wrapped features plus a slate of new ways to discover and celebrate their year in listening. Just make sure you’re using the most recent version—8.7.78 or higher—of the Spotify app. (You can check this by going to Settings, then About. The app version you have downloaded will show up at the top of the screen.)

Here’s what to look out for:

Dig into your listening more deeply

Alongside our reveal of the top artists, songs, albums, and podcasts of 2022 that delighted our 456 million listeners around the world, fans can also head into the experience to see their own top lists across genres, songs, and podcasts, as well as minutes listened this year. (You can learn more about some of the genres here.) This year, we’re bringing back now-classic data stories and mixing in new features for a whole new way to discover your 2022 listening. 

The two new stories include: 

  • Your Listening Personality: It’s not only about what you listened to—but what that says about your music taste. This year during Wrapped, we’re showcasing 16 different Listening Personality types that Spotify created for 2022 Wrapped. Your Wrapped will showcase your Listening Personality based on how you listened to music throughout the year. Want to better understand how each of these special personas compare to one another? Find out all about them here.
  • Audio Day: An interactive story that gives you a peek into how your music taste evolved throughout the day, Audio Day showcases the niche moods and aesthetic descriptors of the music you listened to during morning, midday, and evening time periods.

It’s Here: The Top Songs, Artists, Podcasts, and Listening Trends of 2022

November 30, 2022

Gif of the Wrapped lockup on a purple background

There’s no single way to define what a year 2022 has been. Coming back after a few years of uncertainty has led each of us to create a “new normal” in our relationships to culture—and to each other. This year, Spotify listeners especially took the chance to redefine how they find joy. And now, it’s time to unveil what the world collectively delighted in and obsessed over with Spotify’s 2022 Wrapped. 

From the music that makes us dance to the podcasts that keep us riveted, this is the audio that bubbled to the top of Spotify listeners’ playlists.

The top global artists of 2022

It’s a three-peat for global recording artist Bad Bunny. The singer-songwriter is the year’s most-streamed artist in the world on Spotify—a spot he’s held since 2020. No other artist has ever accomplished the feat before, so to celebrate, we’ve turned the heart button on Spotify into the singer’s custom red-heart icon.

Taylor Swift held true to her invitation to meet her at midnight, and it propelled her to become the second-most-streamed artist of the year globally—and the top artist in Australia, the U.K., Ireland, Malaysia, the Philippines, New Zealand, Qatar, Slovenia, and Singapore. Rounding out the top five artists are the two very familiar Toronto powerhouses Drake and The Weeknd, along with K-Pop band BTS. 

Top artists globally

Plenty of artists had their worlds rocked this year by the power of social media. The most “viral” artists were those who had their music most frequently shared to social platforms from Spotify. Taylor Swift’s Midnights release certainly got the world talking, and she claims the top spot as the most viral artist globally. The second-place position goes to The Weeknd, followed by Bad Bunny. Rounding out spots four and five are BTS and Lana Del Rey. 

most viral artists globally
The top global songs of 2022

Song of the summer 2022 creator Harry Styles takes the coveted honor of having the most-streamed song around the globe with his hit “As It Was.” British indie rock band Glass Animals’ track “Heat Waves” is the second-most-streamed song of 2022, and fans just can’t get enough. Australian artist The Kid LAROI’s collab with Justin Bieber on “STAY” is the third-most-streamed song of the year. Bad Bunny’s “Me Porto Bonito” feat. Chencho Corleon and “Tití Me Preguntó” take spots four and five, respectively.

most streamed songs globally
The top global albums of 2022

So what collective body of work, in album form, was streamed most in 2022? From Spanish to English, pop to hip-hop, listeners around the world showed a variety of tastes. Bad Bunny’s Un Verano Sin Ti takes the top spot for most-streamed album globally for 2022. Harry Styles‘ Harry’s House comes in at number two. Olivia Rodrigo’s debut album, SOUR, takes the third spot for most-streamed album. British pop superstar Ed Sheeran’s album = continues to be a fan favorite at number four. And finally, American rapper and singer Doja Cat’s album Planet Her (Deluxe) grabs the fifth spot.

most streamed albums globally

 

The top global podcasts of 2022

This year, Spotify’s podcast offerings expanded into new markets, providing more listeners around the world with new shows to binge. With more than four million podcasts, the platform offers something for every type of podcast listener. But what shows especially made their mark in 2022? Globally, the most popular podcast for the third year running is The Joe Rogan Experience. Call Her Daddy, from host Alex Cooper, takes the spot for second-most popular podcast. Anything Goes with Emma Chamberlain, a soon-to-be-Spotify Exclusive touching on a variety of topics from the popular American creator, takes the third spot, while Caso 63, a Spotify Original podcast that’s debuted in Spanish, Brazilian Portuguese, Hindi, and English takes the fourth spot with all its language iteration feeds combined. Crime Junkie, a true-crime podcast from Ashley Flowers and Brit Prawat, rounds out the list as the fifth-most popular podcast. 

most popular podcasts globally

 

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts that shaped our year. There were also audio trends on Spotify that brought people together through laughter, amusement, and enjoyment.

Nostalgia remains a staple in our listeners’ queues. 

 

This year, Spotify fans were all about the aesthetic. 

After two years of pandemic postponement, 2022 was the year for many to finally say, “I do.” 

Little Miss, the British children’s book character, made a resurgence in 2022 with fill-in-the-blank-style memes. May we suggest “Little Miss can’t stop posting her Wrapped results”? 

But a new topic that surprised everyone was corn, thanks to corn kid. 

And, of course, our listeners really know their shows and movies.

 

And their memes.

 

Have you checked out your own Wrapped yet? Do these artists, songs, albums, podcasts, and trends make an appearance in your end-of-year experience? Find out more about what we have in store specifically for you here.

As we bid farewell to 2022, you can find the full lists of the top songs, artists, albums, and podcasts below.

Most-Streamed Artists Globally

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

Most-Streamed Artists in the U.S. 

  1. Drake
  2. Taylor Swift
  3. Bad Bunny
  4. Kanye West
  5. The Weeknd

Most-Streamed Albums Globally

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. SOUR by Olivia Rodrigo
  4. = by Ed Sheeran
  5. Planet Her by Doja Cat

Most-Streamed Albums in the U.S.

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. Dangerous: The Double Album by Morgan Wallen
  4. Midnights by Taylor Swift
  5. SOUR by Olivia Rodrigo

Most-Streamed Songs Globally

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “STAY (with Justin Bieber)” by The Kid LAROI
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “Tití Me Preguntó” by Bad Bunny

Most-Streamed Songs in the U.S.

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “Bad Habit” by Steve Lacy
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “First Class” by Jack Harlow 

Most Popular Podcasts Globally

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Anything Goes with Emma Chamberlain
  4. Case 63 (All Languages) 
  5. Crime Junkie 

Most Popular Podcasts in the U.S.

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. The Daily
  5. Armchair Expert with Dax Shepard

Marie Rönn, Global Group Creative Director, Works Across Spotify To Bring Wrapped 2022 to Life

November 30, 2022

When you open your 2022 Spotify Wrapped, you’ll notice multicolored and multilayered graphics that are as multidimensional as your listening habits. The team behind Wrapped is just as expansive, with data scientists and engineers, copywriters, designers, music and podcast editors, and more. Uniting it all is Marie Rönn, Global Group Creative Director at Spotify. Throughout the year, she and her team ideate on concepts and collaborates with other teams to bring the project to life. 

Ahead of 2022 Wrapped, For the Record chatted with Marie to learn all about her work on the creative campaign. 

Wrapped has become a bit of a cultural phenomenon, with people anticipating its launch all year. When do you start thinking about the campaign? 

We’ve all started thinking about next year’s Wrapped already—before this year’s Wrapped is even over. Officially, I would say I get involved in conversations in March or April. That’s when we start thinking about the brief and working with the creative strategists. This past year we managed to brief writers, art directors, and designers to have them start thinking about both the design and the platform and all of that fun stuff by the end of May. 

What were some of the considerations for Wrapped this year?

We wanted to open the door to more of a joyous every day. To make sure we captured this new energy that has come out of people emerging from their bubbles and being able to meet up again. And so that’s something we were excited to dig into—to be a little bit more playful and irreverent. To have a bit of fun and encourage people to have fun as well. For the campaign, we wanted to invite people not just to get Wrapped, but to play it.

For the data stories, we asked ourselves, “What are people craving?” They want to know about their audio listening for the year, and tap into what is interesting about it—on a more emotional level. And that’s what we explored as we were starting to ideate. We had a lot of ideas—not all of them were feasible—but we worked super closely with the product team and others before landing on a couple of new data stories for this year that really tap into the more emotional side of listening. 

How did that thinking translate into the new data stories for this year, your Listening Personalities and your Audio Day? 

For the Listening Personalities, we were toying with the idea of how we would be able to talk about what your year-in-listening says about your music tastes. And so our team had all sorts of fun ideas of what we could tell about musical taste in terms of how you listen. The beautiful thing was that when we brought our ideas to the product team, they had already been thinking about a very similar concept, and had done tons of research into it. Great minds and teams came together to collaborate closely. Making sure that the Listening Personalities weren’t just for fun, but that they were insightful for listeners. 

For the Audio Day, again, we had great synergy with the product team. We wanted to get more into moods and aesthetics and move away from genres. Genres don’t give you the nuance of what type of mood you’re in, so what we wanted to do there was to try to tell you a little bit about your musical mood throughout the year. What was your musical mood when you listened in the morning versus in the evening, or at night? The inspiration was to just give people a little bit more of a meaningful experience. Genres go deep, but they’re not the only factor in the way we listen. 

Something that’s also new this year is that we added the day that you streamed your most-listened-to song the most. Peppering in a bit of fun and just a little more specific data for you to look back and think, “What was I doing that day?” Hopefully, people enjoy reminiscing. 

What’s one thing you hope fans walk away with after seeing their 2022 Wrapped? 

Hopefully they discover something about their listening that perhaps was a surprise. And that it also inspires them to keep discovering new music. Like, sure, we give you your year in review, but we also want to inspire you to keep the discovery going. 

We did something new this year to this effect: On your Wrapped playlist are your 100 songs you listened to the most. But this year, we also included one song you didn’t listen to. A playful surprise to encourage you to keep exploring.

Head to our Wrapped story hub to learn more about the new data stories for 2022.

What the World Streamed Most in 2021

December 1, 2021

If 2020 was the year that flipped the world on its head, 2021 was the year that we got used to seeing things upside down. With “normal” thrown out the window, people around the world started to embrace the unknown—and in doing so, championed all of the things that make each of us unique. 

Spotify’s 2021 Wrapped celebrates this idea—the millions of weird and wonderful ways to listen and live in a world that continues to keep us on our toes. Today, we unveil the top artists, albums, songs, podcasts, and more that defined how more than 381 million people around the world listened and discovered audio during a year that turned “unprecedented” into, well, precedented.  

As usual, Wrapped helps us reflect on the large role audio played in the lives of our listeners—and how our favorite creators soundtracked the world around us. 

The top artists, songs, and albums globally

For the second year in a row, Puerto Rican Reggaeton star Bad Bunny takes the title of most-streamed artist in the world on Spotify. And what’s more: He’s received over 9.1 billion streams without releasing a new album this year. He is swiftly followed by singer-songwriter Taylor Swift, whose Red (Taylor’s Version) gave old and new fans alike a reason to relive the artist’s early groundbreaking work. Rounding up 2021’s top three is BTS. The globally beloved k-pop group had a standout year thanks to their single “Butter.” Canadian hip-hop artists Drake—who released Certified Lover Boy in September—and Justin Bieber—whose 2021 album Justice featured collaborations with artists from across the globe—take spots four and five, respectively.

The top song of 2021 globally is Olivia Rodrigo’s runaway “drivers license,” which garnered over 1.1 billion streams. Lil Nas X’s viral “MONTERO (Call Me By Your Name)” dances its way to second place and heralded the artist’s first studio album. The Kid LAROI enters the ranks for the first time, with his Justin Bieber collaboration “STAY” taking third. The fourth spot sees Olivia Rodrigo once again, this time with “good 4 u,” which also earned the title of 2021 Spotify Song of the Summer. The fifth most streamed song to rise in the ranks is Dua Lipa’s “Levitating (feat. DaBaby).” 

When it comes to top albums of 2021 globally, Olivia Rodrigo once again claims the crown—her debut album SOUR clearly held a bit of sweetness. Dua Lipa’s Future Nostalgia ranks second, with Justin Bieber’s Justice, Ed Sheeran’s =, and Doja Cat’s Planet Her coming in third, fourth, and fifth. 

The top podcasts globally

Coming out of its first full year as a Spotify exclusive, The Joe Rogan Experience remains the number-one podcast on Spotify globally. It is followed by the fearless Alex Cooper’s Call Her Daddy, which also became exclusive to Spotify in 2021. True crime and news continue to be popular genres within the medium, with Crime Junkie, TED Talks Daily, and The Daily rounding out the list. 

Notable trends of 2021

When we looked at trends on Spotify in 2021, the top songs, artists, albums, and podcasts weren’t the only things we found. We learned about the moments that united listeners—and the ones that were notable for their uniqueness. 

Nostalgia played a role in people’s listening in 2021 as fans rediscovered old favorites—and new generations adopted them as well. Let’s face it: There are certain songs and albums that just sound like home (in a good way).

The Wait Is Over. Your Spotify 2021 Wrapped Is Here.

December 1, 2021

What did your 2021 sound like? Did you fall back in love with a past favorite artist, sample a genre you’d never listened to before, or binge true crime podcasts for the first time ever? However you streamed, it was uniquely you, and uniquely 2021. 

Today, in addition to revealing the top music and podcasts streamed globally in 2021, we’re unveiling our annual 2021 personalized Wrapped experience for listeners. It’s inspired by the millions of weird and wonderful ways you listened this year—and by the creators who soundtracked the world around us. 

In a world that continues to keep us on our toes, the 2021 Wrapped experience is full of the known and unknown, with fan-favorite experiences mixing with surprising new ones that connect listeners with each other and their favorite creators. 

Lo que Más Escuchó el Mundo en 2021

December 1, 2021

Si el 2020 fue el año que puso al mundo de cabeza, el 2021 fue el año en que nos acostumbramos a ver las cosas al revés. Con la noción de lo “normal” arrojada por la ventana, la gente en todo el mundo comenzó a abrazar lo desconocido y, al hacerlo, defendió todas esas cosas que nos hacen únicos a cada uno de nosotros.

La campaña Mi 2021 En Spotify celebra esta idea: las millones de formas extrañas y maravillosas de escuchar y vivir en un mundo que continúa manteniéndonos alerta. Hoy presentamos los mejores artistas, álbumes, canciones, podcasts y más que definieron cómo más de 381 millones de personas en todo el mundo escucharon y descubrieron el audio durante un año que convirtió la expresión “sin precedentes” en, digamos, un precedente.

Como de costumbre, #Mi2021EnSpotify ​nos ayuda a reflexionar sobre el gran papel que desempeña el audio en la vida de nuestros oyentes y cómo nuestros creadores favoritos nos regalaron una banda sonora para el mundo que nos rodea.

Los artistas, canciones y álbumes más escuchados a nivel mundial

Por segundo año consecutivo, la estrella puertorriqueña de reguetón Bad Bunny se lleva el título de artista con más streams del mundo en Spotify. Aún más: ha recibido más de 9.100 millones de streams sin lanzar un nuevo álbum este año. Le sigue de cerca la cantautora Taylor Swift, cuyo álbum Red (versión de Taylor) les dio a los viejos y nuevos fans una razón para revivir la revolucionaria obra temprana de la artista. Redondeando el top 3 de 2021 está BTS. El grupo de k-pop más amado a nivel mundial tuvo un año destacado gracias a su sencillo “Butter”. Los artistas canadienses de hip-hop Drake, que lanzó Certified Lover Boy en septiembre, y Justin Bieber, cuyo álbum de 2021 Justice contó con colaboraciones con artistas de todo el mundo, ocupan los puestos cuatro y cinco, respectivamente.

La canción más escuchada en 2021 a nivel mundial es la sorpresiva “drivers license” de Olivia Rodrigo, que obtuvo más de 1.100 millones de streams. El track viral “MONTERO (Call Me By Your Name)” de Lil Nas X llega hasta el segundo lugar y anunció el primer álbum de estudio del artista. Kid LAROI entra en las filas por primera vez, con su colaboración junto a Justin Bieber “STAY” ocupando el tercer lugar. El cuarto lugar muestra de nuevo a Olivia Rodrigo, esta vez con “good 4 u”, que también se ganó el título de Canción del Verano de Spotify 2021. La quinta canción más escuchada en escalar los charts es “Levitating (con DaBaby)” de Dua Lipa.

Cuando se trata de los álbumes más escuchados de 2021 a nivel mundial, Olivia Rodrigo vuelve a reclamar la corona: su álbum debut SOUR claramente tenía un poco de dulzura. Future Nostalgia de Dua Lipa ocupa el segundo lugar, con Justice de Justin Bieber, = de Ed Sheeran y Planet Her de Doja Cat en tercer, cuarto y quinto lugar.

Los podcasts más escuchados a nivel mundial

Saliendo de su primer año completo como exclusivo de Spotify, The Joe Rogan Experience sigue siendo el podcast número uno en Spotify a nivel mundial. Le sigue Call Her Daddy, de la intrépida Alex Cooper, que también se convirtió en exclusivo de Spotify en 2021. Los crímenes reales y las noticias siguen siendo géneros populares dentro del medio, con Crime Junkie, TED Talks Daily y The Daily completando la lista.

Además de la música y los podcasts más escuchados del mundo, no olvides revisar tu propia experiencia personal Tu Resumen 2021 en la app de Spotify para ver cómo lo que escuchaste cuenta la historia de tu año. Obtén más información sobre lo que encontrarás en tu espacio Tu Resumen 2021 personal en la app de Spotify.

La espera ha terminado: aquí están las listas completas de las canciones, los artistas, álbumes y podcasts que definieron al 2021.

Artistas más escuchados globalmente 

  1. Bad Bunny
  2. Taylor Swift
  3. BTS
  4. Drake
  5. Justin Bieber

Álbumes más escuchados globalmente 

  1. SOUR de Olivia Rodrigo
  2. Future Nostalgia de Dua Lipa
  3. Justice de Justin Bieber
  4. = de Ed Sheeran
  5. Planet Her de Doja Cat

Canciones más escuchadas globalmente 

  1. “drivers license” de Olivia Rodrigo
  2. “MONTERO (Call Me By Your Name) de Lil Nas X
  3. “STAY (with Justin Bieber)” de The Kid LAROI
  4. “good 4 u” de Olivia Rodrigo
  5. “Levitating (feat. DaBaby)” de Dua Lipa

Podcasts más populares globalmente 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. TED Talks Daily
  5. The Daily

Celebrate Your Unique Listening Style With Spotify’s Only You In-App Experience

June 2, 2021

There are more than 356 million users on Spotify who know that listening is everything. And with more than 70 million tracks and 2.6 million podcast titles to pick from, there’s always something new to discover, share, and enjoy—but we know that nobody listens quite like you. So today, we are launching Only You, a global campaign complete with an in-app experience and personalized playlists that celebrates just that. 

While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them. 

Want to get the most out of Only You? Read on.

Share your stats with the in-app experience

Starting today, you can open up your Spotify app to enjoy the Only You in-app experience. Get ready for:

  1. Your Audio Birth Chart: It’s a musical meeting of cosmic proportions. Your Sun sign details the artist you listened to most over the last six months. Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Rising sign brings it all together with an artist you’ve recently connected with. 
  2. Your Dream Dinner Party: Choose the three artists you’d invite to the dinner party of your dreams. Once you select the trio, Spotify will create a personalized Spotify Mix for each artist to set the mood of the meal.
  3. Your Artist Pairs: This experience demonstrates unique audio pairings that you’ve listened to recently that show your range of listening interests. For example, who else would play some Greta Van Fleet right after jamming out to Olivia Rodrigo?

Spotify Reports Fourth Quarter 2020 Earnings

February 3, 2021

Today, Spotify announced our fourth quarter 2020 financial performance. Click here to review the full earnings release, and take a look at the highlights below:

Interested in hearing more? You can listen to the webcast Q&A on the IR site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts. 

4 Tips to Make the Most of Your 2021 Wrapped

January 12, 2021

Every December, Spotify unveils your yearly Wrapped, a personalized in-app experience that celebrates the music and podcasts you’ve streamed the most that year. It’s something our listeners look forward to all year long. The results are always a surprise—and more so in some ways than others. Last month, when you opened your 2020 Wrapped, did you notice that your kids’ obsession with Elsa took over your Wrapped cards? Or maybe those many hours of listening to soothing audio while you slept skewed your Wrapped results. 

If that was the case, check out the four tips below to better ensure your 2021 Wrapped is a true representation of you. After all, it’s less than 11 months away.

1. Remove the audio you fall asleep to with private listening mode

If you’re streaming a lot of music or sounds to help you sleep, it may not be the most accurate representation of your listening habits. So go “incognito” with Spotify’s Private Listening mode. Private Sessions allow you to enjoy whatever it is you’re listening to discreetly—meaning it won’t show up in your Friend Activity. It also won’t influence your personalized music recommendations, like Discover Weekly or Release Radar, or be counted toward your Wrapped roundup. 

Simply turn on private listening mode on your mobile device by tapping “Home,” and then heading to “Settings.” From there, under “Social,” switch on “Private Session.” To end the Private Session, simply repeat the steps.

2. Give your children their own musical experience—and preserve your own—with Spotify Kids

If your top song slots in Wrapped went to the latest Disney ballads and nursery rhymes, know that you’re not alone. Parents give up a lot for their kids, and a Wrapped experience exclusive to their listening habits is no exception. Luckily, thanks to the Spotify Kids app, which is exclusive to Spotify Premium Family plan subscribers, children can now enjoy listening to their favorite tunes via a playground of sound that’s separate from their parents’ listening experience. The app is designed specifically for kids, and the content is handpicked by a team of editors. All you need to do is subscribe to the Premium Family plan and then Download the Spotify Kids app to give your kids a music experience of their very own (and reclaim your streaming stats). If your family is looking for songs to get groovin’ to, check out this roundup of the top songs played on Spotify Kids in 2020.

3. Discover more artists, podcasts, and genres with audio for everyone and everything

There’s a world of audio content on Spotify within your reach. So if you’re looking for something new, try the search bar on for size. You can browse playlists—whether Spotify created or user generated—for any activity or mood. These custom creations might speak to you in the moment, as well as help you expand your musical repertoire. In next year’s Wrapped, you might not only see a shift in your top artists, but also in your genres, like exchanging “indie rock” and “pop” for the uniquely specific genres like “permanent wave” and “escape room.” Or, if you’re looking to explore a different type of audio, tap “Podcasts” to browse shows by genre (like true crime or sports), by podcast playlists, or even by podcast charts. 

4. Access Wrapped year-round

Wrapped happens once a year—but it doesn’t disappear come January. Access your 2020 Wrapped year-round by heading to the “Search” section of the app and scrolling through “Browse all.” From there, you’ll be able to replay your 2020 Wrapped experience, as well as stream your personalized playlists, such as Your Top Songs 2020, Missed Hits, and On Record. Plus, keep scrolling to find the rest of the top tracks, artists, and podcasts of the year.

For more Wrapped behind the scenes, check out our Spotify: Discover This podcast.

3 Tips & Tricks to Enhance Your 2020 Wrapped Experience

December 9, 2020

Last week, we unveiled the artists, songs, and albums the world streamed the most in 2020, as well as personalized 2020 Wrapped results for our eligible Free and Premium users. By now, if you’ve indeed “unwrapped” your Wrapped, you probably learned which song you streamed the most, how many artists you discovered, and the number of hours you binged one particular podcast—but that’s not where the fun stops. 

Here are a few tips on three new features we’ve unveiled to help you get even more out of your 2020 Wrapped experience.

1. Check out the new Wrapped voice commands

Did you know you can play Spotify using your voice? Tap Search on your mobile app and you’ll find a small microphone button to the right of the bar. Hit the icon (you may have to grant the Spotify app permission to access your phone microphone if this is your first time using the feature) and simply ask Spotify to play any artist, song, or playlist.

Now, Free and Premium users in the U.S. will also be able to use that same microphone icon to ask Spotify about their Wrapped. Hear one of a dozen unique and personalized facts about your 2020 music and podcast listening habits by saying something like: 

  • “Tell me a Wrapped fact”
  • “Tell me about my listening habits”
  • “Tell me about my listening history”
  • “Tell me a 2020 listening fact”

Or you can ask it to play music featured in your Wrapped:

  • “Play my top songs from 2020”
  • “Play my top songs from this year”
  • “Play my 2020 top songs”
  • “Play my top songs playlist”
  • “Play my top songs”
  • “Play my Wrapped 2020”
  • “Play your top songs 2020”
  • “Play your top songs from this year”

2. Get fancy with our social media integrations

Users and artists love to share their Wrapped on social media channels like Instagram, Facebook, Twitter, and Snapchat—and 2020 Wrapped sharing is already in full force. This year, users can even use two new interactive Instagram Story lenses, Kaleidoscope and Data Story Quiz, to share their reactions and test their 2020 listening knowledge. Here’s how:

  1. Navigate to Spotify’s official global Instagram profile (@Spotify).
  2. Tap the “Effects” icon (after “Grid” and “IG TV”) to reveal all of Spotify’s custom filters.
  3. Select the “Kaleidoscope” or “Data Story Quiz” lenses and tap “Try It” to check them out!

This year, we’re also adding one more social media channel to the mix: TikTok. This custom Wrapped integration for U.S. and UK TikTok users, available through Thursday, December 11, combines the best of 2020 Wrapped with custom TikTok videos. Here’s how:

  1. Open up the TikTok app and tap the Plus button to create a video.
  2. On the video recording screen, tap Effects to search for the branded 2020 Wrapped effect. 
  3. Tap the 2020 Wrapped effect icon and you’ll see a flash of color take over the screen. After the flash, the prompt “My #2020Wrapped Top _____ is” will appear.
  4. Share your completed stat with a TikTok video creation!

3. Customize your Share Cards

This year, for the first time, users can also customize their share cards before posting them to their social media feeds. On the final screen, you’ll be able to choose from one of four distinct color choices to personalize your Wrapped more than ever before.

Check out all of these features and more by heading to Spotify.com/Wrapped. 

6 New Features to ‘Unwrap’ in Your Spotify 2020 Wrapped

December 1, 2020

Yesterday we revealed the most-streamed music and podcasts on Spotify around the world in 2020, as well as some of the trends taking listening by storm. But today is all about you as the Spotify 2020 Wrapped personalized experience becomes available for listeners around the world. 

Starting today, eligible users can access their personalized Wrapped experience exclusively in the Spotify mobile app on iOS and Android. As usual, this year’s Wrapped is full of insights on the artists, songs, genres, and podcasts that defined your listening in 2020—and it’s created from data unique to each and every listener.

This year, in addition to everything fans love most about Wrapped, we’ve also added a few new features to help you dig even deeper into your listening habits. 

1. New in-app quizzes allow you to test your skills at predicting the top podcasts, artists, and even top decade you streamed most.

2. You can follow the Story of Your 2020 with your Top Song to witness your top song’s journey through the year, from its first stream to its 100th and all the notable listens in between.

3. We’ll share a deeper dive into podcast listening, complete with how many minutes users spent listening and the most binge-worthy podcast of the year.

4. Premium users can look forward to new badges that crown listeners with various titles based on the ways they listened. For example, if a number of your playlists gained significant new followers, you’ll be a Tastemaker. If you listened to a song before it was cool (aka hit 50,000 streams), you’ll get the Pioneer badge. And based on the number of songs you added to playlists this year, you just might become a Collector.

5. New personalized playlists will help you make the most of what you listened to this year. These range from Your Top Songs, the songs you loved most this year in one convenient place, to Missed Hits, our Wrapped discovery playlist where we recommend popular similar 2020 releases you didn’t listen to that we think you might like. Plus, listeners in the U.S., UK and Ireland, Australia, New Zealand, and Canada can dig deeper into some of your top artists of 2020 in On Record, a mixed media experience that highlights your top 2020 artists. 

6. Finally, for the first time ever, we’re opening up the world of Wrapped to non-users. (How’s that for fighting FOMO?) Even if you’re not a Spotify subscriber, you can still check out the latest in Spotify’s global listening trends. Whether you’re looking into the most streamed podcast or the decade the world listened to the most, non-users can now join the conversation that wraps up our year in streaming. Check out the new experience at Spotify.com/Wrapped on either your desktop or your mobile browser.

As usual, today also marks the unveiling of our Wrapped Creator Experience for podcasters and artists. Creators can access their own individualized Wrapped microsite with all the ways their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more.

Find even more Wrapped in our Media Kit.