Tag: beyonce

Spotify Listeners Are Getting Nostalgic: Behavioral Science Writer David DiSalvo and Cyndi Lauper Share Why

April 14, 2020

Photo credit: Helen Maybanks

With all the uncertainties of our current climate, music from decades past is striking a particularly strong chord. From April 1–7, we saw a 54% increase in listeners making nostalgic-themed playlists, as well as an uptick in the share of listening to music from the ’50s, ’60s, ’70s, and ’80s (with ’50s music listening increasing the most). But what exactly is driving this interest?

For the Record spoke with David DiSalvo, a behavioral science writer and author of What Makes Your Brain Happy and Why You Should Do the Opposite, to get his take. “Nostalgia is an extremely powerful force linked to memory,” he noted. “But it has a way of putting a rosier view on our memory. When we smell those chocolate chip cookies, it’s a link to memory that brings us back to a more stable, comfortable place in our lives. We can inhabit it in our minds and feel a level of support that most of us aren’t feeling right now because there is so much instability.”

DiSalvo also explained the powerful role music specifically plays. “Music, like smell, is one of those things with immediate access to that direct, nostalgic memory. It takes you back to that place. For example, everyone can remember the specific song they were listening to during their first kiss.”

Perhaps Spotify listeners are trying to recreate moments from their past to find comfort, calm, and a break from the day-to-day. When making or updating playlists, listeners have been adding plenty of throwbacks—just take a look at the most-added tracks to playlists from each decade:

And they aren’t the only ones feeling the nostalgic vibes. Artists, too, are thinking of days long gone.

We asked Cyndi Lauper, whose upbeat hit “Girls Just Want to Have Fun” is one of the most-streamed songs from the ’80s in the past week, for her thoughts on what’s driving folks down memory lane. “Music marks time for me. So when I hear a song, it brings me back to that exact moment in time. It also helps that I have a really good memory, but music has always been such an important part of my life. Like most, I have a soundtrack. Broadway cast recordings of The King & I and Funny Girl bring me back to when I was 5 and just discovering my voice and love for music.”

Cyndi is also featured prominently on All Out 80s, Spotify’s popular throwback playlist with over 7.1 million followers. She thinks there’s a good reason why the playlist is so popular.

“The music of the ’80s was melodic. That was the common thread and why music from the ’80s is so good. I know for me, my intention was to make music that people would want to listen to for years and years, for decades and decades, long after I was gone.” 

Though many listeners have taken to more “chill” music in the past few weeks, there is also something to be said for pausing on the present and getting down with your favorite oldies. According to DiSalvo, “There is a good part of ‘distraction.’ It plays a healthy role in giving us a break, a reset point when we are in deep anxiety and stress.”

Also looking for a break from the moment? Take a listen to some of the most popular tracks streamed by decade April 1–7:

’50s:

“Put Your Head on My Shoulder” – Paul Anka

“Johnny B. Goode” – Chuck Berry

“I Walk the Line” – Johnny Cash

“Dream A Little Dream Of Me” – Ella Fitzgerald, Louis Armstrong

’60s:

“Here Comes the Sun” – The Beatles

“Feeling Good” – Nina Simone

“(What A) Wonderful World” – Sam Cooke

Ain’t No Mountain High Enough” – Marvin Gaye, Tammi Terrell

“Fortunate Son” – Creedence Clearwater Revival

“Brown Eyed Girl” – Van Morrison

“Son Of A Preacher Man” – Dusty Springfield

’70s:

“Don’t Stop Me Now” – Queen

“Hotel California – 2013 Remaster” – Eagles

 “Sweet Home Alabama” – Lynyrd Skynyrd

“Dreams – 2004 Remaster” – Fleetwood Mac

’80s:

“Back in Black” – AC/DC

“Under Pressure – Remastered” – David Bowie, Queen

“Livin’ On A Prayer” – Bon Jovi

“Sweet Dreams (Are Made of This) – Remastered” – Eurythmics

“I Wanna Dance with Somebody (Who Loves Me) – Whitney Houston

“Girls Just Want to Have Fun” – Cyndi Lauper

’90s:

“Wonderwall – Remastered” – Oasis

“I Want It That Way” – Backstreet Boys

“Smells Like Teen Spirit” – Nirvana

“Wannabe” – Spice Girls

“…Baby One More Time” – Britney Spears

“No Scrubs” – TLC

 2000s:

“Lose Yourself” – Eminem

“Hey, Soul Sister” – Train

“Mr. Brightside” – The Killers

“Hips Don’t Lie (feat. Wyclef Jean)” – Shakira, Wyclef Jean

“Halo” – Beyoncé 

Podcasts more your thing? Get hooked on a ’90s earworm in the popular Reply All episode “The Case of the Missing Hit.”

Revisit the Biggest Songs, Artists, and Cultural Moments of the Last 10 Years with Spotify’s ‘The Decade Wrapped’ Podcast

December 16, 2019

With 2020 right around the corner—and the 2010s coming to a close—we’re taking a journey through the last decade in music with a new original podcast, The Decade Wrapped.

The podcast’s host, Eric Eddings, will be joined by critics, comedians, influencers, and writers as they look back at the music stories that defined pop culture between 2010 and 2019. This 10-episode series incorporates data and insights from Spotify’s popular Wrapped campaign. Launched earlier this month, the campaign revealed through personal Wrapped e-cards what our listeners have been streaming—not only over 2019, but over the past decade—as well as what the world listened to during that time. 

The first three episodes are available starting today, December 16, in the U.S. (The next seven episodes will be released daily over the course of the week.) Get a taste for the episode topics and featured songs:

2010: Nicki Minaj Tells Us to “Check It Out”/Female-Driven Pop

In the early 2010s, women like Lady Gaga, Taylor Swift, Rihanna, and Katy Perry took the stage . . . but no one matched the omnipresence of Nicki Minaj. Before even dropping a full album, she was featured on tracks by Lil Wayne, Kanye, will.i.am, and Gucci Mane. Her debut album, Pink Friday, didn’t disappoint—and over the years she became a force in hip-hop.

2011: One Direction (Re)invents the Stan

In 2011, British boy band One Direction recorded their first album, released “What Makes You Beautiful,” and finished up their first tour. One Direction’s teen audience was fully internet literate and ready to make the band their own. Fanfiction and fanart take flight. So of course we had no choice but to stan.

2012: “Gangnam Style” Introduces K-Pop to the U.S.

One of the most-watched videos in the history of YouTube, “Gangnam Style” set the stage for K-Pop hits like BTS to come. The song, which has been streamed over 208 million times on Spotify, is credited with bringing Korean culture into the American mainstream.

2013: Harlem Shake[s the Internet]

If there was any year that your grandma might be caught dancing to an EDM song, 2013 was it. The “Harlem Shake” showcased the immense viral power of crossover appeal and memes, and the song became a mainstream number-one hit, with more than 2.1 million streams on Spotify. The 2010s were the decade of user-created content—and this song embodied that ideal.

2014: “Uptown Funk” and Taylor Swift Go Retro

In 2014, the 1980s came back to the top of the charts as Taylor Swift’s “Blank Space” and Mark Ronson’s “Uptown Funk,” featuring Bruno Mars, battled for number one. “Uptown Funk” propelled producers to the forefront; it became one of Ronson’s biggest hits and underscored the increasingly key role of producers in music then and today.

2015: Kendrick’s To Pimp A Butterfly Takes Flight, Drake Has the Biggest Year Ever, and Hamilton Shoots Its Shot

There were three differing perspectives on what the biggest musical story of 2015 was. Kendrick Lamar’s To Pimp A Butterfly cemented Lamar as a cultural icon as it examined race, discrimination, anger, and violence. Meanwhile, Drake’s “Hotline Bling” and his diss track feud with Meek Mill fueled a massive year for him. And Lin-Manuel Miranda turned Broadway upside down when his hip-hop musical Hamilton exploded as a hit inside and outside the theater.

2016: Beyoncé Drops Lemonade

 With her release of Lemonade, Beyoncé solidified her status as a powerful force in music. Lemonade appeared to divulge intimate details about her life while at the same time commenting on black life in America. It was universally praised for its personal and political content—and also for crossing genres. Its controversial snub at the Grammys also marked the beginning of a broader conversation around recognizing black musicians.

2017: “Despacito” Gets All the Views

In 2017, “Despacito,” a catchy song from Luis Fonzi and Daddy Yankee, crossed a huge milestone to become the most-watched video. Not music video. Video. Oh, and it surpassed 1.3 billion streams on Spotify, making it the first Spanish-language song to reach the billion-stream milestone. 

2018: “thank u, next” and the Evolution of Ariana Grande

The year 2018 was all about Ariana Grande. She returned to music with the One Love Manchester concert and came out on top with “thank u, next,” proving that music has the power to help us process, heal, and face what’s next.

2019: The Yeehaw Agenda

The end of the decade gave us giant breakthroughs for two artists. For Lizzo, it’s a story of years of hard work that culminated in the artist’s becoming a mainstay in the mainstream. And for Lil Nas X, it was the perfect storm of a catchy song on TikTok and a cowboy hat.  

Take it all the way back with a listen to the first episode on Nicki Minaj and female-driven pop below.

https://open.spotify.com/show/4C9SyDbX6N7HfgxYAVs9NP?si=DSOxhIGkQsa7bQGpREV_cw

Add These Top-Streamed Moms to Your Mother’s Day Playlist

May 7, 2019

Still searching for the perfect Mother’s Day present? Look no further than the gift she may have given you: a love for music. Creating a homemade Mother’s Day playlist (much like those handmade cards you drew as a kid) can help you show your appreciation.  

This Mother’s Day, give your mom a little extra themed love by stocking that playlist full of the 10 top-streamed artist moms on Spotify. You can check them out below, as well as a song to possibly share with your own mama.

1. Cardi B

Cardi B has it all: style, swag, and a new bundle of joy. Since giving birth to daughter Kulture in July 2018, the Grammy-winning rapper hasn’t slowed down for a second (not surprising, considering last year’s energetic Coachella performance with a giant baby bump).

2. Beyoncé

Beyoncé is no stranger to sharing her family life with the world. She and husband Jay Z have three kids: Blue Ivy (seven), and twins Rumi and Sir (almost two). And who could forget Beyoncé’s beautiful pregnancy announcement?

3. Adele

Adele keeps her home life private, but fans know how dedicated she is to raising her son, Angelo, born in 2012. Three years after becoming a parent, she released her record-breaking third album, 25.

4. P!nk

Since having two kids—Willow (nine) and Jameson (two)—with motocross pro husband Carey Hart, P!nk has continued to churn out emotional dance-floor-ready hits while spreading the empowering messages she’s shared with her daughter.

https://open.spotify.com/track/0Qh38w01QRXK6KHIv0e3hb?si=UN3j7VU9RvO-3GAIzTgnCQ

5. Shakira

For Shakira, the Colombian singer-songwriter, dancer, businesswoman, and philanthropist, every day is busy—but she’s happy to spend time with her two young sons and husband, Spanish footballer Gerard Pique, whenever, wherever.

6. Kehlani

Rising R&B star Kehlani can now add “mom” to her growing resume; her daughter, Adeya, just arrived in March 2019.

7. Britney Spears

It might seem like just yesterday that Britney Spears was a teenager herself, but the superstar singer now has two of her own. Her Instagram is full of sweet tributes to her sons, Sean and Jayden.

8. Alicia Keys

It’s safe to say that Alicia Keys’ children have music in their blood; the multiple-Grammy winner shares two sons, Egypt (eight) and Genesis (four), with fellow musician Swizz Beatz.

9. Christina Aguilera

In between making music and inspiring young talent on The Voice, Christina Aguilera is a mom to two young kids, Max (eleven) and Summer (four).

10. Mariah Carey

Pop queen Mariah Carey is a legend and an icon to fans, and to her eight-year-old twins, Moroccan and Monroe, she’s “Mom.”

But you don’t need to stop with these rockin’ moms. “A Song for Mama” by Boyz To Men is the most-added song to listener-created Happy Mothers Day playlists. It’s followed by Meghan Trainor’s track “Mom” which features vocals from her mom, Kelli. ABBA’s “Dancing Queen” and Bruno Mars’ “Just the Way You Are” are also popular picks. You’ll be in good company: Streams of user playlists titled “Happy Mother’s Day” have grown each year since 2016, increasing 19% from 2016 to 2018.

For more inspiration, take a listen to the official Happy Mother’s Day playlist.