Tag: corridos

Celebrate Five Years of Corridos Tumbados With Our New Spotify Single

October 9, 2024

Since the Mexican Revolution at the beginning of the 20th century, one particular style of music has served as a form of cultural storytelling for the Mexican people: the corrido. And while its popularity has endured, those accordion-laced ballads have evolved as modern influences began taking the genre in new and interesting directions.

Today, corridos tumbados are one of the most popular sounds under the Música Mexicana umbrella. Fusing trap and hip-hop with the traditional sounds of a corrido, a new wave of artists that includes Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, and Eslabon Armado has been topping the global charts. And it was Natanael himself who gave the subgenre its name five years ago this month with the release of his album Corridos Tumbados under the Rancho Humilde record label.

“Corridos tumbados have transformed the vision of Mexican music and have connected with an unexpected audience globally. We had this idea since 2009, when we started Rancho Humilde,” said Jimmy Humilde, founder of Rancho Humilde. “For those of us who grew up between Mexican and American culture, we wanted to create something of our own, something that represented our identity. Today, thanks to this music, the new Mexican American generations are recovering Spanish, and our culture is more alive than ever. It was my dream, along with JB [José Becerra] and Roque Venegas.”

To celebrate this milestone anniversary, we’re releasing a new Spotify Single from Belinda, Kevin AMF, and Neton Vega. The trio teamed up to record an original song titled “Ni Fiestas, Ni Flores.”

While inspired by the sonic hallmarks of the earliest corridos tumbados, the track still carries a modern flair that you’d expect from three rising stars. Pop star Belinda only recently ventured into the world of corridos tumbados with hits like “Cactus” and “300 Noches.” Kevin AMF, meanwhile, is a young singer-songwriter known for fusing corridos tumbados with electro and dembow sounds. Last but not least, Neton Vega has made a name for himself as a producer of the genre. Together, these three Mexican artists offer a sense of the rich evolution of this sound and its impact on the industry.

“I love this new generation of Mexican music because it’s a generation unafraid to say what it thinks and what it feels,” said Belinda. “With this Spotify Single, we’re celebrating five years of corridos tumbados and building the future of this genre that is making history around the world.”

The rise of corridos tumbados

“Corridos tumbados were born in Los Angeles among a group of young artists who sought to express their experiences without disconnecting from their Mexican roots,” said Gerardo Mora, Senior Editor, Spotify Mexico. “But the genre has evolved a lot—today, it has become the anthem of a whole generation and a symbol for a community that identifies with its sound and its message.”

Let’s take a look at some of our top insights from the past five years of corridos tumbados.

Spotify has been proud to support Música Mexicana and its many flavors, including corridos. On our platform, fans can find a number of variant-specific playlists to explore the multifaceted genre. And last year, we teamed up with Fuerza Regida, Los Tucanes De Tijuana, and Eden Muñoz to release “La Tierra del Corrido,” a Spotify Single celebrating three generations of corridos artists.

Stream our Corridos Tumbados playlist to celebrate half a decade of the hit sound.

Celebra cinco años de corridos tumbados con nuestro nuevo Spotify Single

October 9, 2024

Desde la Revolución Mexicana a principios del siglo XX, un estilo musical en particular ha servido como forma de narración cultural para el pueblo de México: el corrido. Y mientras su popularidad ha perdurado, estas baladas con acordeón han evolucionado a medida que las influencias modernas han llevado al género en nuevas direcciones.

Hoy, los corridos tumbados son uno de los sonidos más populares de la Música Mexicana. Fusionando trap y hip-hop con los sonidos tradicionales de un corrido, una nueva ola de artistas que incluye a Natanael Cano, Peso Pluma, Junior H, Fuerza Regida, y Eslabon Armado han encabezado las listas mundiales. Y fue el propio Natanael quien dio nombre al subgénero hace cinco años, este mes, con el lanzamiento de su álbum Corridos Tumbados bajo el sello discográfico Rancho Humilde.

“Los corridos tumbados han transformado la visión de la Música Mexicana y han conectado con una audiencia inesperada a nivel global. Esta idea la tuvimos desde 2009, cuando comenzamos con Rancho Humilde”, dijo Jimmy Humilde, fundador de Rancho Humilde. “Para quienes crecimos entre la cultura mexicana y estadounidense, queríamos crear algo propio, algo que representara nuestra identidad. Hoy, gracias a esta música, las nuevas generaciones mexicoamericanas están recuperando el español y nuestra cultura está más viva que nunca. Fue mi sueño, junto a JB [José Becerra] y Roque Venegas.”

Para celebrar cinco años de los corridos tumbados, lanzamos un nuevo Spotify Single de Belinda, Kevin AMF, y Neton Vega. El trío colaboró para grabar una canción original titulada “Ni Fiestas, Ni Flores”.

Aunque se inspira en las características sonoras de los primeros corridos tumbados, el tema tiene el toque moderno que cabría esperar de tres grandes estrellas. La estrella del pop Belinda se ha adentrado recientemente en el mundo de los corridos tumbados con éxitos como “Cactus” y “300 Noches.” Kevin AMF, por su parte, es un joven cantautor conocido por fusionar corridos tumbados con sonidos electro y dembow. Por último, Neton Vega se ha hecho un nombre como productor del género. Juntos, estos tres artistas mexicanos ofrecen una idea de la rica evolución de este sonido y de su impacto en la industria.

“Me encanta esta nueva generación de la Música Mexicana porque es una generación sin miedo a decir lo que piensa y lo que siente”, dijo Belinda. “Con este Spotify Single estamos celebrando los 5 años de los corridos tumbados y construyendo el futuro de este género que está marcando historia en el mundo”.

El auge de los corridos tumbados

“Los corridos tumbados nacieron en Los Ángeles, entre un grupo de jóvenes artistas que buscaban expresar sus experiencias sin desconectarse de sus raíces mexicanas”, dijo Gerardo Mora, Editor Senior de Spotify México. “Pero el género ha evolucionado mucho, hoy en día, se ha convertido en el himno de toda una generación y en un símbolo para una comunidad que se identifica con su sonido y su mensaje”.

Echemos un vistazo a algunos de los datos e insights más relevantes de los últimos cinco años de corridos tumbados.

Spotify se enorgullece de apoyar la Música Mexicana y sus múltiples sabores, incluidos los corridos. En nuestra plataforma, los fans pueden encontrar una serie de playlists específicas de cada variante para explorar el multifacético género. Y el año pasado, colaboramos con Fuerza Regida, Los Tucanes De Tijuana, y Eden Muñoz para lanzar “La Tierra del Corrido,” un Spotify Single que celebra a tres generaciones de corridistas.

Escucha nuestra playlist Corridos Tumbados para celebrar media década de este sonido.

Take In the Many Flavors of Música Mexicana With Our Special Series of Spotify Singles

August 5, 2024

As one of the fastest-growing genres worldwide, Música Mexicana has emerged as an unstoppable cultural force in recent years. In fact, between 2018 and 2023, Música Mexicana streams on Spotify shot up by more than 440% globally, with artists like Peso Pluma, Natanael Cano, Fuerza Regida, and Grupo Frontera rising to the top of the charts. Younger fans are particularly captivated by the genre: Gen Z streams climbed nearly 60% over the last year.

And it’s not just a single sound that’s responsible for such a meteoric rise. The Música Mexicana umbrella encompasses a rich tapestry of styles and genres, including corridos, banda, norteño, sierreño, grupero, and mariachi. A number of Música Mexicana subgenres have experienced significant growth on Spotify, as new waves of artists put their stamp on long-established musical traditions.

To celebrate the diverse landscape of Mexican music, Spotify is launching “La Tierra de Música Mexicana,” a new campaign spotlighting three of today’s hottest subgenres: electro corridos, norteño sax, and sad sierreño. We’ll showcase these sounds with a series of Spotify Singles launching throughout the month of August, each representing a unique facet of Música Mexicana.

Electro corridos

Electro corridos are a modern take on corridos, a style of music steeped in history, tradition, and storytelling. This subgenre fuses the electronic sounds of dance and house music, as well as dembow and urban beats, with the lyrics and storytelling of a corrido.

Debuting August 7, the first of the three Spotify Singles is “LIV” by brothers Sebastian and Eugenio Esquivel and producer-DJ Deorro. The forthcoming release captures the essence of electro corridos, which have seen remarkable growth on Spotify in the past year. They’ve experienced a 644% rise in consumption in the U.S. and a 590% rise in consumption in Mexico.

Stream our Electro Corridos playlist to hear some of the best the genre has to offer.

Norteño sax

Up next, “Beso” by Los Primos del Este, which showcases the norteño sax sound, will drop on August 21. Norteño sax blends the traditions of northern Mexican music with the distinct melodies and sonic textures of the saxophone. On Spotify, consumption of norteño sax has grown by 39% in both the U.S. and Mexico over the past year.

Discover the genre’s hottest hits on our Norteño Sax playlist.

Sad sierreño

Last but not least, “Cielo Eterno,” the sad sierreño single by DannyLux and Jasiel Nuñez, will arrive on August 28. Sad sierreño is a Gen Z twist on sierreño, a style of Mexican folk music best known for nostalgic ballads performed with acoustic guitars. Infused with emotive and introspective songwriting, sad sierreño has seen a 48% increase in consumption in both the U.S. and Mexico over the past year on Spotify, with Gen Z accounting for more than 40% of the genre’s streams.

Dive into our Sad Sierreño playlist to hear tracks that’ll get you in your feels.

Spotify has been proud to support Música Mexicana’s rise into a global powerhouse. “La Tierra de Música Mexicana” follows last year’s “La Tierra del Corrido” campaign, which included a special showcase featuring performances from top artists like Chino Pacas and Esteban Gabriel. We also celebrated “La Tierra de Texas” earlier this year, bringing live Música Mexicana performances to the iconic Houston Rodeo.

Head over to our Música Mexicana hub to explore the genre in all its glory, with everything from new releases to classic favorites.

Celebrate Latinx Heritage Month on Spotify With Our ‘Estamos Ready’ Campaign

September 20, 2023

Latinx culture continues to set the tone around the world, as evidenced by the rise of genres like Música Mexicana, corridos, and urbano. September 15 through October 15 marks Latinx Heritage Month, and we’re celebrating with our “Estamos Ready” campaign, honoring the stories, the diversity, and the power of Latinx creators and fans. 

On our dedicated Latinx Heritage Month hub, listeners can discover top playlists, including Hyphenated, Mixto, Fuego, and Los Que Mandan, as well as podcasts, like I.E In Friends, Gay & Afraid with Eric Sedeño, The Super Secret Bestie Club, and Fool Coverage with Manny MUA and Laura Lee.

We also wanted to explore the impact of Latin music in the U.S., so we took a look at Spotify listener data from every U.S. state. We discovered that Peso Pluma and Bad Bunny are lighting up the Latin streaming charts, with each standing as the most popular artist in 31 states and 15 states, respectively. Meanwhile, Música Mexicana (26 states), Trap Latino (12 states), and urbano (10 states) represent the most popular genres.

Top 10 U.S. States With the Highest Percentage of Latin Music Streams on Spotify

(June 15–September 15)

  1. Texas
  2. California
  3. Florida
  4. Nevada
  5. Arizona
  6. New Mexico
  7. Illinois
  8. New Jersey
  9. Georgia
  10. Utah

Over the past few years, Latin music on Spotify has also seen rapid growth in some surprising states. Between September 2020 and September 2023, Latin music streams in North Dakota surged an impressive 370%, followed by a 284% bump in Minnesota and a 253% increase in Mississippi. Indiana, the home state of Latinx star Omar Apollo, has seen its Latin music streams grow by 182%.

In addition to our data discoveries, For the Record also chatted with Omar, along with artists Kali Uchis, DannyLux, Elena Rose, and Prince Royce, to find out more about their favorite aspects of Latinx culture. 

How does your culture bring joy to your music?

Prince Royce: I’ve been visiting the Dominican Republic since I was very young, and I think in general, there is a lot of life in the culture. They are always dancing, which comes with genres like merengue and bachata. Dominicans love to party. My family, for example, will come up with any excuse for a barbeque, a birthday party, a baby shower, or a get together, and that definitely reflects a lot in my music. 

Omar Apollo: When I first started doing shows, it was all really young Latino kids in the crowd. I was probably like 19 when I started touring. I am from Indiana, and there wasn’t much of a diaspora of Latino kids. Going around the world showed me there was somewhere that people can find community in the music, celebrate how we grew up, and share the same stories. It’s beautiful. 

Explain your Latinx accent in one sentence.

DannyLux: I think my accent is more of a Mexicali accent from Baja California, because I basically grew up there. Whenever I go to another part of Mexico they tell me that I have a different accent.

Prince Royce: Definitely a very New York/Spanglish accent.

Elena Rose: My accent in one sentence has to be: Caraqueña/Boriqua/Hialeah from Miami. Venezolana because of my parents, so Caracas is there. Puerto Rico because that is where I lived as a kid. And I stayed in Hialeah for almost six years so yeah, I have the Miami right there—the 305, baby!

What is one thing from your culture that you want to share with the rest of the world?

Kali Uchis: One thing I would share with everybody about my culture is definitely our food. I feel like everybody loves food, everybody should have a good arepa, a good Colombian hot dog. All of our snacks, the salty and the sweet combinations, everybody should try it!

Elena Rose: I really like burning palo santo wood. I think it’s been more popular in recent years. And I really like ginger, honey, and lemon tea. That just recently saved me from a very bad cold!

Omar Apollo: It would probably be chilaquiles because I love chilaquiles and I think everyone should have chilaquiles. I am not sure if other Latino communities make chilaquiles, but the ones that my mom makes . . . anyone would go crazy for them!

What’s your favorite Spanish word (or phrase) that’s original to your culture? 

Omar Apollo: It’s probably chambear, which means “to work.” You know, the girls are always working—they are clocked in, they’re ready to go. You can say “chambas,” “estamos en una chamba,” “ando chambeando,” whatever you want to say. That’s my favorite; I say it all the time. 

Kali Uchis: I think my favorite Latin phrases have always been “sin miedo,” but also “sana, sana, colita de rana.”

DannyLux: My favorite phrase is that “everything happens for a reason,” and I always live thinking about that, and I know it has a lot of truth.

Celebrate Latinx Heritage Month by discovering the hottest sounds on our Fuego mixtape.

Spotify Celebrates the Past and Present of Corridos With ‘La Tierra del Corrido’

August 28, 2023

Among the countless hits and fan favorites under the Música Mexicana umbrella, no genre has been more steeped in history, tradition, and storytelling as Mexico’s accordion-laced corridos. Over the years, artists such as Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, and Los Tucanes de Tijuana have become staples in Mexican households and gained strong recognition worldwide for their music.

While the corrido has always been a persistent part of Mexican culture during its roughly 200-year history, it’s a music that has recently grown in popularity among a new generation of fans and artists from around the world. And as the Corridos 2023 playlist on Spotify has shown, there is no shortage of newcomers taking their nostalgia of corridos in new and interesting directions.   

Over the past few years, a new style known as corridos tumbados has quickly grown in popularity, with artists like Peso Pluma, Chino Pacas, and Natanael Cano quickly rising as the faces of the genre. Combining traditional sounds with contemporary themes, this new wave of artists narrate the daily stories of Mexican teenagers and young adults looking to make it in their country despite the realities they face every day. And these artists are not only continuing the legacy of corridos in Mexico, but they’re dominating the global charts as well.

The rise in popularity corridos have seen simply can’t be overstated. Over the past five years, the worldwide consumption of the genre has increased 413%, with a 42% rise this year compared to last. And corridos have dominated the Música Mexicana streaming landscape in 2023, accounting for 77% of all streams within the genre. In other words, nearly 8 out of every 10 songs listened to under the Música Mexicana umbrella were corridos.

Spotify is the home for corridos

Given the corrido’s recent resurgence in popularity and its  rich storytelling history, we’ve launched, “La Tierra del Corrido,” an on-platform hub and campaign that celebrates the rich history of corridos. Spread out into chapters made up of videos and exclusive Spotify Singles, “La Tierra del Corrido” will tell the story of corridos, through the lenses of Música Mexicana legends and the newest generation of corrido stars like Fuerza Regida, Junior H, and Vivir Quintana.

Spotify Celebra el Pasado y el Presente de los Corridos con “La Tierra del Corrido”

August 28, 2023

Entre los innumerables éxitos y canciones favoritas de los aficionados a la Música Mexicana, ningún género ha estado tan impregnado de historia, tradición y narración como los corridos al ritmo del acordeón. A lo largo de los años, artistas como Chalino Sanchez, Los Tigres del Norte, Ramon Ayala, y Los Tucanes de Tijuana  se han convertido en himnos de los hogares mexicanos y han obtenido un gran reconocimiento mundial por su música.

Aunque el corrido siempre ha sido una parte importante de la cultura mexicana durante sus aproximadamente 200 años de historia, es un género que recientemente ha crecido en popularidad entre una nueva generación de fans y artistas de todo el mundo. Como ha demostrado la lista de reproducción Corridos 2023 de Spotify, hay muchos nuevos talentos  que están llevando a los corridos en nuevas e interesantes direcciones.

En los últimos años, un nuevo estilo conocido como corridos tumbados ha crecido rápidamente en popularidad, con artistas como Peso Pluma, Chino Pacas, y Natanael Cano alzándose rápidamente como los rostros del género. Combinando sonidos tradicionales con temas contemporáneos, esta nueva ola de artistas narra las historias cotidianas de adolescentes y jóvenes mexicanos que buscan salir adelante en su país a pesar de las realidades que viven día con día. Estos artistas no sólo continúan el legado de los corridos en México, sino que también dominan las listas de éxitos mundiales.

El aumento en la popularidad de los corridos es innegable. En los últimos cinco años, el consumo mundial del género ha aumentado un 413%, con un incremento del 42% este año en comparación con el anterior. Y los corridos han dominado el panorama de streaming de Música Mexicana en 2023, representando el 77% de todos los streams dentro del género. En otras palabras, casi 8 de cada 10 canciones escuchadas bajo el paraguas de Música Mexicana son corridos.

Spotify es el hogar de los corridos

Dado el reciente resurgimiento de la popularidad del corrido y su rica historia, hemos lanzado “La Tierra del Corrido”, una campaña que celebra la rica historia del género. Dividida en capítulos compuestos por videos y Spotify Singles, “La Tierra del Corrido” contará la historia de los corridos, a través de las lentes tanto de leyendas de la Música Mexicana como de la nueva generación de estrellas del corrido como Fuerza Regida, Junior H, y Vivir Quintana.

RADAR US Is Back With Peso Pluma, the Emerging Hitmaker Taking Música Mexicana to the Global Stage

May 23, 2023

peso pluma holds his sunglasses over his eyes while sticking his tongue out

As Música Mexicana (Mexican music) increasingly captivates fans around the world, few of the genre’s stars have risen as rapidly as Mexico’s Peso Pluma. The 23-year-old singer, rapper, and songwriter is booming, evolving from social media sensation to prolific hitmaker.

Now the young star is the latest featured artist in the RADAR US class of 2023.

RADAR is our program that spotlights emerging talent from around the world, helping artists at all stages of their career develop and expand their global reach on their path to superstardom. As part of the program, Peso Pluma will receive marketing, editorial, and on-platform support over the course of the next few months, including a feature as our RADAR US playlist cover star. 

Peso Pluma’s big break came in 2022 with his single “El Belicon,” which features Raul Vega and was supported on playlists like Corridos and Los Que Mandan. Nearly one year later, he cemented himself as Música Mexicana’s newest star with “Ella Baila Sola,” featuring Eslabon Armado. The single became Spotify’s all-time most-streamed Musica Mexicana track in one day globally and the most-streamed Latin song in the U.S in one single day in April 2023. 

peso pluma sitting on a stool in front of a mic with members of his band behind him.

With Peso at the forefront of the genre, Música Mexicana has exploded in popularity over the past five years. Contributing to Latin music’s dominance on the chart, the genre has grown over 431% in streams on Spotify globally. Check out these additional stats: 

  • Peso Pluma is currently #4 on Spotify’s Top Artists globally.
  • “Ella Baila Sola” is currently #1 on Spotify’s Top 50 US and Top 50 Global charts.
  • Peso Pluma has over 48 million monthly listeners on Spotify, and he’s the 48th-most-popular artist on-platform.
  • Today, 10 out of the top 20 songs on Spotify’s Daily Top Songs Global chart are Latin, five of which are by Mexican artists. This is a testament to the increasing popularity of Música Mexicana.

And Peso Pluma isn’t slowing down anytime soon. With his third studio album slated for release this summer, he’s also gearing up for a U.S. tour that kicks off in June. Amid all the excitement, For the Record sat down with Peso to talk about his biggest inspirations, the future of Latin music, and how it feels to be a RADAR US artist.

How did your journey into music begin?

I’ve always enjoyed music, but I actually was more into sports. I started playing around with music because I had friends that enjoyed it. I didn’t think I was that good at first, but I kept practicing and I did it with passion. After a while, I started writing with my cousin Tito. It was definitely a rough journey, but I stayed true to myself!

peso pluma looks down at the floor while wearing sunglasses

What’s your creative process like?

I try to not over think it—I listen to a song and just vibe with it. I imagine how all of the instruments will sound around my vocals, and how I can add my personal stamp to it. If I can’t do that, then the song probably isn’t for me. I like to get involved in production, but my producers and musicians are definitely an important part of the whole process.

What would you like your fans to get out of your music?

I want my fans to smile, laugh, cry, and dance. I want my music to make them feel something, and I want them to enjoy it as much as I do.

Which artists have inspired you the most?

Drake, Bad Bunny, Travis Scott, Natanael Cano. I look up to so many different artists. I love music and I draw inspiration from a lot of people.

What are you looking forward to as a RADAR US artist? 

I’m looking forward to exposing more of the world to Música Mexicana and to my culture. There’s a lot more to us than people might think. We have a lot to offer, and I’m sure we can make an impact out there.

What are you most looking forward to as Latin music, and particularly Música Mexicana, starts to become a beloved genre worldwide?

I’m looking forward to showing everyone that we can make global music, too. It’s a really special opportunity to show people that we can reach fans around the world.

Are there any Spotify for Artists tools you use regularly?

I always use my Spotify for Artists app to check on new releases through the real-time Listening Now feature that shows what people are listening to at the moment. It makes me feel connected to them in a way.

What’s something people don’t know about you?

I really care about the details. I always want to make sure I’m giving my best in every possible way. I’m also very specific about the vision for my projects. Overall, I’m just passionate about music and I want to transmit that to the world.

What are some of your rituals before you record a song?

I just go for it. Once we’ve got everything in place with my producers and musicians, everything flows from there. 

Any advice for fellow emerging artists?

Don’t give up on your dreams. It sounds cliché, but don’t stop! Be original and unique in your own way. Hard work pays off, and most importantly, so does being true to yourself.

Listen to Peso Pluma and more rising stars in our RADAR US playlist.

Spotify Celebrates the Enduring Legacy and Momentum of Mexican Music With ‘Orgullosos de la Mexcla’ Campaign

May 13, 2022

cover art for spotify playlist sad sierreno

Mexican music has a rich tradition of storytelling. Songs like “La Jaula de Oro” by Los Tigres del Norte or “Corrido de Juanito” by Calibre 50 bridge generations and have the power to culturally connect those who have migrated. 

Today, those sounds—which have commonly been referred to as “regional Mexican”—have changed to reflect different communities and cultures. A new generation of Mexican and Mexican American artists like Natanael Cano and Fuerza Regida are blending traditional corridos with hip-hop. Grupo Firme is reinventing the festive sound of banda. And acts like Yahritza y Su Esencia and Eslabon Armado are reviving the sound of sierreño. Together, these styles are loudly reclaiming influence on both sides of the border. 

All of these make up a new wave of Mexican music. On Spotify, the genre had over 39 billion streams globally in 2021, fueled by a 39% increase in Mexico and 31% in the United States. In total, this amounted to 150 billion minutes of listening on the platform. In the last five years, listening has increased by 450% globally, and today, one in three listeners of Mexican music is from Gen Z. 

cover art for spotify playlist mexican doomer

A new generation of fans is discovering the music their parents loved and reconciling their musical identity around cultures that once stood apart. To celebrate this unique connection, Spotify has released our latest original film highlighting the evolution of the genre as part of our campaign, “Orgullosos de la Mexcla.” 

The film, narrated by Eden Muñoz, depicts the stories of two generations of Mexican culture. Banda MS’s hit “La Casita,” a song Muñoz wrote about migration and nostalgia for the loved ones left behind, plays over vintage video footage paired with old family photos a father carried on his northbound journey. The video then cuts to the man’s son in Mexico City rushing to a skatepark dressed in the style of the new Mexican wave, where cowboy hats give way to baseball caps. The two cultures are visibly merged with the creation of a Blend playlist on screen, representing how borderless the music is today and how it has evolved with new sounds, rhythms, and aesthetics.

Spotify is also expanding our latest Blend feature to allow fans to create a merged playlist with both Eden Muñoz, whose hit “Chale” topped the Spotify Mexico chart, and Banda MS, the all-time most-streamed Mexican group globally in the forthcoming days. This ability to bring fans together with their favorite artists also speaks to the essence of Mexcla.

“The idea of Mexcla has multiple meanings for me,” Muñoz told For the Record. “More than the mixing of sounds we do in the studio, it carries much more meaning when we speak to the fusion of cultures and all the different trends in the music itself.”

cover art for spotify playlist flow tumbado

To catch up with the fluidity of Mexican music, we’ve created genreless playlists like Los Que Mandan and coined definitions for emerging genres like Sad Sierreño and the fusion of Mexican music with hip-hop in El Barrio MP3, as well as Latin urban in Flow Tumbado. So whether you grew up listening to the classics or are just now discovering what Mexican music has to offer, these playlists are the perfect place to start. 

Discover all the new exciting trends in Spotify’s Mexican music hub and listen to flagship playlist La Reina: Éxitos de la Música Mexicana:

Spotify Celebra el Legado y Empuje de la Música Mexicana con la Campaña ‘Orgullosos de la Mexcla’

May 13, 2022

cover art for spotify playlist la reina

La música mexicana tiene una rica tradición narrativa. Canciones como “La Jaula de Oro” de Los Tigres del Norte o “Corrido de Juanito” de Calibre 50 unen generaciones y tienen el poder de conectar culturalmente a quienes han migrado.

Hoy, esos sonidos, a los que se les ha llamado “regional mexicano,” han cambiado para reflejar diferentes comunidades y culturas. Una nueva generación de artistas mexicanos y mexicoamericanos como Natanael Cano y Fuerza Regida están mezclando corridos tradicionales con hip-hop. Grupo Firme reinventa el sonido festivo de la banda con emoción. Y actos como Yahritza y Su Esencia y Eslabon Armado están reviviendo el sonido del sierreno. Juntos, estos estilos reclaman con fuerza su influencia en ambos lados de la frontera.

Todos estos conforman una nueva ola de la música mexicana. En Spotify, el género tuvo más de 39 mil millones de streams a nivel mundial en 2021, impulsado por un aumento del 39 % en México y del 31 % en Estados Unidos. En total, esto ascendió a 150 mil millones de minutos de escucha en la plataforma. En los últimos cinco años la escucha ha aumentado un 450% a nivel mundial, y hoy en día, uno de cada tres oyentes de música mexicana es de la Generación Z.

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Una nueva generación de fanáticos está descubriendo la música que amaban sus padres y reconciliando su identidad musical en torno a culturas que alguna vez estuvieron separadas. Para celebrar esta conexión única, Spotify ha lanzado un cortometraje original que destaca la evolución del género como parte de nuestra campaña, “Orgullosos de la Mexcla”.

El corto, narrado por Eden Muñoz, retrata las historias de dos generaciones de la cultura mexicana. El éxito de Banda MS “La Casita”, una canción que Muñoz escribió sobre la migración y la nostalgia por los seres queridos que quedaron atrás, se reproduce sobre imágenes de video antiguas combinadas con viejas fotos familiares que un padre lleva en su viaje hacia el norte. Luego, el video muestra al hijo del hombre en la Ciudad de México corriendo hacia un skatepark vestido al estilo de la nueva ola mexicana, donde los sombreros de vaquero dan paso a gorras de béisbol. Las dos culturas se fusionan visiblemente con la creación de una playlist Fusión en la pantalla, que representa cuán sin fronteras es la música hoy y cómo ha evolucionado con nuevos sonidos, ritmos y estéticas.

Spotify también está ampliando nuestra innovación Fusión para permitir a los fans crear una playlist con Eden Muñoz, cuyo éxito “Chale” encabezó el chart de Spotify México, y Banda MS, la agrupación mexicana con más escuchada de todos los tiempos a nivel mundial, que estarán disponibles en los próximos días. Esta capacidad de reunir a los fanáticos con sus artistas favoritos también habla de la esencia de Mexcla.

“La idea de Mexcla tiene múltiples significados para mí”, dijo Muñoz a For the Record. “Más que la mezcla de sonidos que hacemos en el estudio, tiene mucho más significado cuando hablamos de la fusión de culturas y todas las diferentes tendencias en la música misma”.

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Para ponernos al día con la fluidez de la música mexicana, creamos playlist sin género como Los Que Mandan y acuñamos definiciones para géneros emergentes como Sad Sierreño y la fusión de música mexicana con hip-hop en El Barrio MP3, así como música urbana latina en Flow Tumbado. Entonces, ya sea que creciste escuchando los clásicos o recién ahora estés descubriendo lo que la música mexicana tiene para ofrecer, estas playlists son el lugar perfecto para comenzar.

Descubre todas las nuevas y emocionantes tendencias en el hub de música mexicana de Spotify y escucha la lista de reproducción insignia La Reina: Éxitos de la Música Mexicana.