Tag: UK

Spotify’s Virtual Notting Hill Carnival Microsite Amplifies Black Creators Like Never Before

August 19, 2020

London’s annual Notting Hill Carnival is a 54-year-old celebration of the United Kingdom’s Caribbean community, and it’s often filled with parades, food, and, of course, music. Due to this year’s social distancing recommendations, the Carnival’s in-person events are on hold, but the art and culture of the U.K.’s Black creative community can be heard just as loudly as Notting Hill Carnival goes online. As an official partner for Notting Hill Carnival 2020, Spotify is excited to share our dedicated Carnival microsite, with a full virtual musical lineup, playlist takeovers, art experiences, and more.

That’s right: The party isn’t stopping; it’s just moving from the streets into your home. Our new microsite is filled with playlist takeovers from big names, and it gives fans a chance to explore over 40 of the official Notting Hill Carnival sound systems and on-the-road DJs who spin dub, reggae, soca, soulful house and everything in between. Plus, we’ll be featuring an exclusive portrait and film gallery from renowned photographer Ekua King, podcast episodes covering Carnival’s rich history and a look forward, and ways to tune into live events throughout the weekend.

“Notting Hill Carnival is such an important celebration of Caribbean heritage for communities in London and beyond—enriched in tradition and activism and lived through music and dance,” says Sulinna Ong, Head of Music at Spotify U.K. and Ireland. “While it can’t take place in its usual way, it’s key that the celebration continue—in homes, living rooms and gardens—especially given the current climate.”

Learn how you can celebrate Carnival through some of Spotify’s microsite features.

Playlist takeovers

We’ve worked with some of the U.K.’s leading Black creators in music, film, and entertainment to help guide fans through some of our most popular playlists, which will be dedicated to Notting Hill Carnival for the long weekend event. Fans can enjoy:

Lockdown success story No Signal’s take on Who We Be, the U.K.’s biggest hip-hop, Afrobeat, dancehall and R&B playlist
The legendary Marleys, who will help fans jam along to One Love
Little Mix’s Leigh-Anne Pinnock’s compilation of tunes for Throwback Thursday
Everything from reggae legends to the new school as Koffee introduces our Irie playlist
Spice, the Jamaican dancehall artist and star of Love & Hip Hop: Atlanta’s Dancehall Queen takeover

Notting Hill Carnival sound systems

Our microsite also gives fans the chance to explore over 40 of the official Notting Hill Carnival sound systems (aka large DJ booths) and on-the-road DJs. Check in with King Tubby’s, Carnival’s oldest sound; Rampage Sound, one of Carnival’s most coveted spots, the prince of U.K. soca, Martin Jay; and even Carnival’s only all-female sound system, Seduction City Sound.

“Last year I celebrated 25 years of being the only female sound system in Carnival,” says Lady Banton of Seduction City Sound. “I’m a woman and a Black woman, and I’m proud to be a Black woman. I’m also a child of the Windrush generation, so we never forget. I thought, ‘What a relief I am here again.’”

Exclusive photo and film gallery from Ekua King

Just as the in-person Carnival has music and art to boot, so will the microsite, thanks to exclusive work from Ekua King. The renowned London-based photographer of Jamaican heritage who shoots for the likes of i-D, Paper, and Vogue, has created an exclusive photo and film gallery on the site. Check out her stunning portraiture of the over 40 sound systems and on-the-road DJs, whose stories come to life through her shots.

Spotify Supports Underrepresented Podcasters With ‘Sound Up,’ Now in the US, UK and Ireland, Germany, Australia, Sweden, and Brazil

June 1, 2020

If you’ve ever dreamed of creating your own podcast, this is your chance. Spotify’s Sound Up program, now in its third year, is designed to uplift and amplify the voices of aspiring podcasters from underrepresented backgrounds through education, workshops, and support. Applications for Spotify’s Sound Up 2020 program are now available in the US, with applications for other countries rolling out soon.

Through the workshop, participants will learn the ins and outs of developing and producing their very own podcasts. We’ve seen a huge interest in the program, with 20,000+ applications submitted over the past three years. Ultimately, 60 people have completed the program throughout the UK, Australia, the US, and Germany. Ten of those graduates have since launched their own shows, and three now have Spotify Original podcasts on the platform. To celebrate our graduates’ success, we’ve put several of their podcasts all in one place.

This year’s program, however, will look a little different. Due to the challenges of gathering during this unprecedented time, Sound Up will be divided into two phases. First up is a virtual four-week course that will take place later this year. To ensure everyone has equal access to technology, we’ll be providing computers, WiFi access, and podcast recording equipment to participants. Then, those who demonstrate a particular knack for podcasting will be invited to a future in-person training where they will further develop their ideas.

But that’s not the only new thing in store. Sound Up is also making its grand debut in two countries—Brazil and Sweden—in an effort to bring Sound Up to even more individuals. In Sweden, the program is aimed at women and non-binary people who may experience racism because of their skin color, culture, language, religion, or ethnicity. Applications in Brazil, will be open to young people of color from the Periferias, or outskirts of big cities.

Twenty applicants from each participating country will be chosen to take part in the four-week online program. During that time, they’ll start their podcasting journeys, honing their skills in storytelling, designing a podcast, editing audio, and learning the business of the medium. At the very end, participants will leave with the tools they need to create a trailer for their show.

This year’s U.S. session will be facilitated by longtime collaborator and Sound Up veteran, Rekha Murthy. She will be joined by co-facilitator Maria Murriel of the production house Pizza Shark.

Thinking about applying but don’t have podcasting experience? Not to worry. To be a part of the program, you don’t need any prior podcasting experience, just something unique to say and a desire to use podcasts to say it. (Plus, you must be a resident of the country where you’re applying and self-identify as a member of the community being served in that country.)

U.S. residents can now apply for this year’s Sound Up here. Those in Sweden, Germany, and Brazil can apply later this month, and applications for the U.K. and Ireland will be available in August. The program will be offered to women and non-binary people of color in the U.S., U.K. and Ireland, and Sweden; young people of color from the Periferias in Brazil; and members of the LGBQTI community in Germany. We can’t wait to hear what these new podcasters have to share.

Applications are now available for residents in the US . Interested applicants in other countries should stay tuned for more updates.

Spotify Kids Is Now Available in the U.S., Canada, and France

March 31, 2020

Last year, we helped bring families together with Spotify Kids—our stand-alone app in beta designed specifically for kids ages three and older. The app, which has been exclusive to Spotify Premium Family subscribers in select countries, was developed with safety and privacy in mind. It’s an ad-free experience where young listeners can explore sing-alongs, soundtracks, and stories on their own or with their families. Now, at a time when so many kids are home from school, we’re bringing the experience to even more people as the app rolls out in the U.S., Canada, and France—and we hope parents there will find it useful as well.

This comes off our initial launch of Spotify Kids in beta in Ireland, followed by Sweden, Denmark, the U.K., Australia, New Zealand, Mexico, Argentina, and Brazil. With more than 125 playlists, Spotify Kids makes it easy for families to listen to their favorite songs and stories while also discovering new ones. Everything on Spotify Kids has been hand selected by our editors, so you can be sure that the content is both kid friendly and—most importantly—fun!

We’re constantly working on ways to make the Kids experience even better, and we had the opportunity to take into consideration the ideas and feedback from parents who have already used the app with their kids. So here’s what’s new and launching soon on the app:

More to love

In the U.S. and Canada, there are now more than 8,000 songs available in the Kids app—that’s 30% more than when we first launched. And because variety is the spice of life, every day we’re adding more songs in all markets. We’ve also added more audiobooks and stories to the library, including Disney Music Group Stories, fairytales, classics, and short stories.

Bedtime is even better

Parents told us that they love using Kids around bedtime, so we’ve added more lullabies, calming music and sounds, and bedtime stories to help lull your little ones to sleep. Sweet dreams!

A more customized experience

Parenting is personal. That’s why we’re working on giving parents more control over what kids can (and can’t) listen to and new features that will allow parents to further customize the experience. In addition, half of the content you’ll find in Kids is based on what’s popular in the country you live in.

Even more educational content

There has always been a focus on educational musical content for kids on the app, including a playlist hub called Learning that features songs that teach kids about counting, the ABC’s, science, and more. Recently, we also added a new global playlist with songs to help kids learn general hygiene best practices, like how to wash their hands and cough and sneeze properly into their elbows. This playlist features the newly released song from Pinkfong, “Wash Your Hands with Baby Shark.” Plus, relevant educational content on the app will continue to grow.

We even have some new offerings specifically for our U.S. users. Here are some of the unique features U.S. families can expect:

Diverse content

The U.S. is a melting pot of cultures, and the music our listeners stream reflects that. So in addition to all the core favorites you’d expect, the U.S. Kids app also includes Spanish-language, country, Christian, Motown, and soul dance party playlists.

Pop culture crazy

Just like the main Spotify app, Kids taps into the big cultural moments listeners love. For example, we know that movies and music go hand in hand, which is why you’ll find the Trolls World Tour playlist and an official Frozen playlist featured in the app.

Because two heads are better…

We’re working alongside children’s brands like Disney Music Group, KIDZ BOP, and Nickelodeon to create totally unique Spotify Kids content and experiences. Stay tuned: we think you’ll like what you hear.

The Spotify Kids app is available exclusively for Spotify Premium Family subscribers at no additional charge and can be downloaded on iOS or Android devices. New Premium subscribers are also eligible for one month free of Premium Family—just visit spotify.com/family.

Spotify’s New London HQ Opens Doors with Performances from Dermot Kennedy and Joy Crookes

February 17, 2020

In the spectacular Adelphi Building, just off the Strand in the very heart of London, is Spotify’s newest expansion: a state-of-the-art HQ for the U.K. and Ireland. The office, with its new work spaces, production studios, and listening rooms specifically dedicated to artists, podcasters and creators, also houses our R&D team in the U.K., marking our first major tech center outside of the U.S. and Sweden. This expansion is a great example of our ongoing growth and investment in content and talent—so last night, we invited U.K. and Irish media to a housewarming in the new space to celebrate.

Our open house gave U.K. and Irish media the chance to get to know us a little better, see where we work, and check out the spaces we have created to energize and inspire all the creative minds who come through our doors. At the event, we introduced our current U.K. and Ireland leads, our new Head of Comms in the U.K. and Ireland, and our Global Head of Comms, in addition to offering office tours of the new production studios, listening rooms, green rooms, Artists Lounge, and more. Our leads shared how the new office space puts us in the best place to continue growing Spotify’s leadership position as the most popular audio-streaming platform.

Sound Up UK Is Back to Help Bring Female Podcasters of Color to the Mic

December 11, 2019

Despite the popularity of podcasts like 2 Dope Queens, women of color remain vastly underrepresented in the podosphere. That’s why Spotify created Sound Up, an accelerator program dedicated to lifting up and amplifying the voices of women of color in podcasting in the U.S. and U.K., First Nations women in Australia, and LGBTTIQ+ individuals in Germany.

This year, the second for the program, Spotify’s Sound Up U.K. program was hosted in Manchester to help grow podcasting beyond the London hub. Over the span of four days, 10 hand-selected individuals participated in intensive workshops, delving into the writing, recording, and business aspects of the craft. The week-long program was led by longtime facilitators Rekha Murthy, Graham Griffith, and Christina Moore. Participants enjoyed the opportunity to learn from podcasting veterans—and at the end of the week, four were awarded a £10,000 grant to make their podcast idea a reality.

While every participant grew as a podcaster, four ideas particularly wowed the judges. This year’s grant recipients were (drumroll please!): Tosin Mustapha, Clara Monroy, Esther Robertson, and Shade Nathaniel-Ayodele.

We caught up with several of the Sound Up U.K. participants to hear about their experiences. Here’s what they had to say.

Viv May

“Don’t doubt yourself. I’m a D.J., a songwriter, and now a podcaster thanks to everything I’ve learned at Sound Up.”

Shade Nathaniel-Ayodele

“Starting with this seed of an idea and having it flourish into this bouquet of flowers—it’s been amazing. And the women that I’ve talked to, and the support we have for one another, it’s phenomenal.”

Esther Robertson

“I’m lucky to be a part of a group of amazing women of color, it’s like we’ve grown up together. I feel really empowered. You’ve got 10 strong women wanting the same goal.”

Lorraine Okuefuna

“I was talking to a lot of the other women and I really do feel like my life has changed from this week. I’ve had so much confidence building and technical building—it’s honestly one of the best things I’ve ever done.”

Emma Sayers

“Being around such a good group of people where we all got to share ideas and collaborate, as well as all of the things that have been thrown at us and all the help and advice that we received, it just feels really empowering.”

Adilah Hameed

“Every single one of us in this program has a passion for our subject and that’s why we all want to make it. It’s not about anything else, it’s purely because we love the subject that we want to discuss it. My biggest piece of advice is to have a passion for your idea.”

Clara Monroy

“For me, the biggest takeaway is that a lot of the barriers that I saw before the program were in my head. Sound Up has really helped me understand that it’s doable, it’s possible. And there is so much that can be done, that needs to be done, there are so many voices that are not being heard.”

Amber Mehmood

“I feel so inspired by listening to everyone else’s stories—everyone did amazing. It’s incredible just listening to how far we’ve come from the start of the week to the end of the week.”

Tosin Mustapha

“The highlight for me was the session with Renay Richardson. As a fan of hers, it was great to get her feedback on different ways of giving a new perspective.”

Check out Dope Labs, one of the podcasts from Sound Up U.S. grant recipient, Titi Shodiya.

4 New Partnerships Bringing Spotify Premium Across the Globe

November 21, 2019

248 million users. 79 markets. One incredible Premium experience. Our goal is to make sure Spotify Premium is available wherever our listeners are. That’s why we’re always teaming up with new partners to enable more users to discover Spotify Premium and enjoy the music and podcasts they love. Just in time for the holidays, today we’re sharing four new ways our fans around the world can enjoy Spotify Premium—and get even more out of it.

“These partnerships will make it even easier for users to experience Spotify Premium and access music and podcasts anytime and on any device,” says Marc Hazan, VP of Premium Partnerships. “We’re committed to working with world-class partners to provide users with innovative offers and the best experience and value.”

Ready to learn more? Here are four new ways users around the globe can access Spotify Premium:*

U.S. and U.K. Users: Stay in the Game with Xbox and Spotify

Gamers know that it’s often the music that makes the experience what it is. So as part of a special holiday campaign, we’re deepening our partnership with Xbox by offering eligible U.S. and U.K. Xbox Game Pass Ultimate members a free six-month trial of Spotify Premium. That’s right— you can stay in the game while playing Spotify in the background, as well as control playback with Spotify Connect. Get all the details on this time-limited offer by visiting Xbox.

French users: Enjoy Spotify en français with Bouygues Telecom

Spotify + Bouygues Telecom on one bill = c’est magique. In France, Spotify and Bouygues Telecom are offering a free six-month trial of Spotify Premium for customers on Bouygues Telecom broadband and eligible mobile plans. And Bouygues Telecom customers on mobile tariffs >1 GB data allowance can add Spotify Premium to their existing mobile plan while paying one convenient bill. Bouygues Telecom’s 4G service covers 99% of the French population and was named the number one operator in rural areas by Arcep, the French telecoms regulator, in 2018, so you know you’re in good hands.

Brazilian users: Get technical with service app Magalu Conecta

Our offer in Brazil is in partnership with Magazine Luiza (“Magalu”), one of the country’s top retailers, and their service app Magalu Conecta. The Magalu Conecta app provides services and benefits including technical support, cloud storage, phone protection and free exclusive Wi-Fi hotspots. As part of our partnership, we’re offering Magalu Conecta customers a free four-month trial of Spotify Premium.

Australian users: Listen through one of Australia’s largest mobile networks, Vodafone

In Australia, we’re once again joining forces with Vodafone to offer our users there even more value. Eligible Vodafone customers can now receive a free 30-day trial of Spotify Premium when Spotify Premium is added to their existing mobile plan—and pay one convenient bill.

No matter where you are or what you’re listening to, get it on-demand and on-the-go with Spotify Premium. Click here to learn about how to give the gift of Spotify and other holiday offers available through Spotify Premium.

*Trials are subject to Spotify trial eligibility

Your Daily Podcasts Playlist Makes Finding Your Next Favorite Show Easier Than Ever

November 19, 2019

You’ve just binged your favorite podcast and you’re finally caught up. But now you have to wait an entire week until the next episode. Now what? With so many great podcasts on Spotify, it can be hard to know what to listen to next. Thanks to our latest personalized playlist, it’s now easier than ever.

Spotify transformed music discovery with playlists like Discover Weekly and Daily Mix. Now we’ve created Your Daily Podcasts—our first daily personalized podcast playlist that gives users an easy way to discover new shows while also keeping up with old favorites. If you’ve listened to at least four podcasts in the past 90 days, you’ll find the playlist in the “Your Top Podcasts” shelf on Home or in the “Made For You” hub on browse.

Here’s how Your Daily Podcasts works:

Spotify’s algorithms analyze your podcast behavior—like recent streams and follows.
Then, based on your listening history and the podcast type, we’ll recommend the next best episodes for you.
That might be the next sequential episode in a podcast you’re already listening to (think Dog Tales and How’s Work with Esther Perel), a recent stand-alone evergreen episode in another show (maybe Amy Schumer Presents: 3 Girls 1 Keith or Certified Buckets), or a timely episode from a daily updating podcast (like Horoscope Today or The Journal).
Don’t worry—no spoilers here! If you’ve never listened to a story-driven sequential show we think you’d like, you’ll get the trailer or pilot episode first—to see if it catches your eye (er, ear).

Free and Premium users in the U.S., U.K., Germany, Sweden, Mexico, Brazil, Canada, Australia, and New Zealand can check out their Your Daily Podcasts playlist, now available on Spotify.

Spotify Returns to BBC Music Introducing Live 2019 As Official Partner

November 1, 2019

BBC Music Introducing Live—the three-day, all-access event to help you make it in the industry—is back. From October 31 to November 2, music professionals (established and aspiring) from around the world will come together at London’s Tobacco Dock for a weekend of live performances, conversations, and advice to help launch their careers.

Following a successful partnership in 2018, Spotify is returning to the festival to resume our pivotal role in having a relevant, cultural, and educational voice for the 15,000 up-and-coming artists, songwriters, producers, and creators in attendance.

We chatted with Bryan Johnson, Lead, Artist & Industry Partnerships at Spotify, at the start of the event to learn about the sessions Spotify will be overseeing at the festival.

You’ve been entrenched in the music industry from the very beginning of your career. How has your professional trajectory (and your experience as an artist) manifested itself in the work you’re doing today at Spotify?

My work at Spotify naturally has the artist front and center. Experiences as both an artist and industry professional come in to play and really help me make the right informed and instinctive decisions that I believe will benefit both the artist community and Spotify.

A key personal and professional mission has always been to ensure that Spotify and the wider industry are accessible and in reach. I’m proud to say that through partnerships such as BBC Music Introducing Live, we’re able to make that happen.

BBC Music Introducing Live 2019 is underway. Why is Spotify partnering with BBC to sponsor this festival? What do you hope attendees will get out of the event?

As an official partner, we’ve curated plenty of relevant and interesting sessions for the attendees. We’re showcasing our key UK podcasts, such as Who We Be TALKS_ , providing a platform for artists to discuss their podcasting journeys through the Why I Podcast panel, and shining a light on health and well-being through the Keeping It Together panel (which we’re copresenting with Headspace).

We’re also bringing our Best Advice educational series to the stage for the very first time, and providing best-in-class education and guidance on how artists and their teams can use Spotify to further their careers via the Spotify Artist Masterclass. In addition to all of this, we’ll be bringing the Spotify x Soundtrap Pop-Up Studio to the UK for the very first time!

All in all, it’s a well-rounded series of events that I believe will have wide appeal and be truly inspiring.

The Wave of London Musicians Making Jazz Their Own

April 22, 2019

“I was 19 years old and got to travel Europe with a rapper—a dream come true,” says Femi Koleoso, drummer and bandleader of Ezra Collective, one of a growing number of London-based jazz groups bringing newfound global attention to the genre. Speaking by phone, he shared the story of his first big gig, when he was spotted at a jazz club and asked to support the acclaimed Queens, New York, rapper Pharoahe Monch on tour six years ago. Today, Koleoso is gearing up for the release of Ezra Collective’s debut album, You Can’t Steal My Joy (out April 26), while on tour drumming for Brit Award-winning singer Jorja Smith.

Like many of their peers on the UK jazz scene, Ezra Collective have been making their way to increasingly bigger stages of late. The quintet were included on last year’s celebrated We Out Here compilation, a project organized by DJ and broadcaster Gilles Peterson and released through his label, Brownswood Recordings. The album is a sweeping collection of offerings from across London’s vibrant jazz revival, from the cosmic sounds of Shabaka Hutchings, member of the Mercury Prize-wining band Sons of Kemet, to the Afrobeat-influenced grooves of eight-piece band KOKOROKO, whose self-titled debut EP was released earlier this month.

With Hutchings as its music director, the critically acclaimed compilation serves as a pivotal document of the scene, and Peterson recently announced a festival of the same name taking place on August 15-18 in Cambridgeshire. The fest is yet more evidence of the growing interest in new jazz in the UK, especially among young people. Just last year, the number of UK users aged 30 and under listening to Spotify’s Jazz UK playlist increased by 108%.

Stream the Top Tracks of St. Patrick’s Day in Ireland

March 15, 2019

St Patrick’s Day, March 17, is a global celebration of the Irish. Green-clad crowds swarm parade routes from Tokyo to Toronto; in Chicago, the river is dyed green; and in New Orleans, strings of green beads soar through the air along St. Charles Street. In Ireland, however, it’s music that’s central to the St. Patrick’s Day experience.

A look at our users’ listening habits from the past several St. Patrick’s Days shows that Irish music lovers use the holiday to stream songs primarily by their ample homegrown talent. Across artists and genres, most of the songs in the top ten have that classic Celtic twang, historical roots, or both. The tunes also tend to be upbeat and joyful—perfect for a spirited singalong.

From Galway to Dublin and Cavan to Cork, here are the most consistently streamed songs on St. Patrick’s Day in Ireland over the past five years. Feel free to turn up the volume and belt the lyrics as if you’re in a pub in Limerick—or anywhere else.

“Dirty Old Town” by The Pogues

The song was originally written and recorded in 1949 by British folk singer-songwriter Ewan MacColl, but has been covered by countless Irish artists—most famously by The Dubliners in 1968. This 1985 version by British Celtic punk rockers The Pogues tops the list.

“Seven Drunken Nights” by The Dubliners

A St. Patrick’s Day cliché? Not if you listen to the lyrics, which tell the funny tale of a hapless drunkard on a futile mission. The song is actually based on a 1700s Scottish folk song called “Our Goodman,” recorded in a period-perfect accent by Ewan MacColl (see above).

“The Irish Rover” by The Pogues

Everyone loves a tall tale told over drinks, and this one—about a fictional Irish ship overloaded with cargo—is about as wild as they come. The lyrics have been tweaked and recorded by dozens of Irish artists over time, but The Pogues’ version featuring The Dubliners is the most popular. Irish listeners also love this rendition by Ronnie Drew.

“N17” by The Saw Doctors

This song was one of the Irish rock band’s biggest hits, coming from their debut 1991 album. It celebrates a famously picturesque road, the N17, which once extended from Sligo to Galway in the west of the country.

“Mandinka” by Sinead O’Connor

This was one of the singer-songwriter’s earliest hits, a few years before her international sensation “Nothing Compares 2 U.”

“Where The Streets Have No Name” by U2

The most famous Irish musicians have dozens of songs frequently played on St. Patrick’s Day, but this singable and anthemic track from the 1987 album The Joshua Tree is the only U2 song in the top ten.

“Blackbird” by Sharon Shannon

Accordion master and fiddler Sharon Shannon has recorded some of the most popular albums of traditional Irish music. Several of her countrymen and women—including Hothouse Flowers and Sinead O’Connor—have collaborated on her songs.

“Teenage Kicks” by The Undertones

This song about teenage lust was far and away the biggest hit by the ’70s punk-pop band from Northern Ireland. “Teenage Kicks” attracted the band’s first record deal.

“The Rocky Road to Dublin” by The High Kings

This 19th-century folk song—about a man traveling from Tuam, in western Ireland, to Liverpool—has been covered countless times, including renditions by The Pogues, Dropkick Murphys, and even The Rolling Stones.

“Brewing Up A Storm” by The Stunning

The Galway-based rock band released this song in 1990 on their debut album. It remains their biggest hit, thanks in part to the song’s being regularly played in sports stadiums.

Check out our Happy St. Patrick’s Day playlist for some of these classics and more tunes to fuel your celebrations. Plus, for a more contemporary look at music from Ireland, try A Breath of Fresh Éire, The New Éire, Hands In The Éire and An Alternative Éire.

Sound Up Bootcamp UK Amplifies Diverse Women’s Voices

December 21, 2018

This autumn, hundreds of podcast hopefuls submitted their pitches for an original show. Ten were awarded the opportunity to learn how to bring their stories to life. Ultimately, three finalists emerged, who will go on to make their own podcasts, thanks to Spotify UK’s first-ever Sound Up podcast bootcamp.

The week-long, intensive bootcamp for up-and-coming podcasting producers was specifically created to help foster talented—but often underrepresented—voices in the field. To qualify for consideration, Sound Up applicants had to identify as a woman or non-binary person of colour.

“We wanted to look at ways in which we could highlight diverse voices in podcasting,” says Alexandra Adey, UK Podcast Partner Manager at Spotify, “and to give people the tools to make content if they weren’t able to do so previously.”

Inspired by the success of a similar Spotify event in New York, Alexandra and her London-based team invited ten creatives to join the budding podcasters for five days of talks, master classes, and studio time. Attendees heard from industry experts on how to develop and improve their skills in sound design, editing, branding, production, social media, and storytelling.

At the end of the week, they pitched their podcast ideas to a panel of external judges, all prominent figures from across the UK audio industry. Three winners were selected: Sangeeta Pillai, Kym Oliver, and Olorunfemi Fagunwa. They were rewarded with ongoing technical and marketing support from Spotify, as well as free software packages and studio time to help bring their podcasts to life.

“A lot of women from my culture don’t even listen to podcasts, because [the topics are] not relevant to them. I think if we make content that speaks to what they care about, and open up spaces for them, I think there will be a lot of engagement,” says Sangeeta, whose Masala podcast focuses on “lovely warm chats over a cup of tea” with other women “doing something fantastic in their field.”

Sound Up also leaned into the democratising power of the medium. As Alexandra shared, “Podcasting is fantastic because in one respect it’s a very level playing field … A good podcast creates its own little fan club or listening gang. And it gives you room to hear content you wouldn’t hear on mainstream radio.”

Accessibility, in a different sense, is especially important to Kym Oliver. A wheelchair-user, she values the fast-track options to creativity that a podcast readily offers. Her winning submission was for an audio play about a failed fictional reality TV star.

“A podcast is super accessible,” she affirms. “You can just put your thought out there. And I don’t think people historically went into it thinking, ‘I’m gonna do a podcast, I’m gonna become a millionaire!’ They did it because they wanted their voices to be heard. It’s an audience-driven thing.”

Kym further shared that her week at Sound Up “was collaborative, it was loving, it was sharing, and everyone was supporting each other. And even the generosity of the people who were coming to give the master classes was really inspiring.”

The third winner, Olorunfemi Fagunwa, is the force behind the podcast Notorious, “about women in history who are known as being disruptors or troublemakers in some ways. We want to throw a light on women around the world who are often overlooked or not paid attention to, and get a sense of their time and space.” Her work focuses on interviews with historians, researchers or people who might have known them. First up: Winnie Mandela and Funmilayo Ransome-Kuti.

Sound Up is now sounding off—helping to amplify voices and increase diversity—and it’s clear that the podcast revolution is on.

Your Favourite BBC Podcasts, Now on Spotify in the UK

August 13, 2018

If podcasts now act as your constant companion on a commute, at the gym, or while you’re in the bath at the end of a long day, you’re not alone: millions of listeners across the UK are making podcasts part of their lives every day.

The BBC was one of the first podcast creators in the world when it made Radio 4’s ‘In Our Time’ downloadable online in 2004. Today, the BBC podcast library boasts hundreds of programmes across thousands of episodes and caters to millions of listeners across the UK and worldwide.

“The BBC is one of the largest content creators in the UK, and have worked with the biggest and best audio talent in the world,” explains James Cator, Spotify’s Head of Podcast Partnerships, EMEA. “To have a comprehensive audio catalogue in the UK, the BBC are essential, so adding the BBC to our rapidly-expanding catalogue of podcasts was a natural partnership.” To that end, Spotify has added podcasts from iPlayer Radio and BBC Sounds to the platform, making hundreds of BBC podcasts available to Spotify users in the UK from today.

That’s thousands of episodes across a number of diverse genres – all in one place. To access the podcasts, users can simply visit the podcast section in Browse on Spotify and browse categories including Comedy, News & Politics, Educational, Sport & Recreation, Lifestyle & Health, Business & Technology, and Kids & Family.

“You can now be assured of finding the perfect podcast for every moment and mood on Spotify,” says James. “Whatever you want to learn about, or whatever mood you want to feel, it is all available to you, however you want to listen – on your laptop, phone, or on your connected devices via Spotify Connect.”

The number of podcast listeners in the UK is growing rapidly every year, with many of those streaming original BBC shows. And, in James’ opinion, everyone has their own unique reason for streaming.

“Podcasts allow people to turn time that would otherwise be wasted into time that is productive and full of interest and wonder,” James says. “You can satisfy your innate curiosity, listen to some of the best storytelling in the world, and hear gripping true crime stories, all while travelling to work. Escapism, personal development, education, comedy, there are so many reasons to listen, and there really is a podcast for every situation. You can find people talking about topics with an honesty that doesn’t exist in any other medium.”

And although podcasts are growing more and more popular, James notes that it isn’t for everyone – yet. “I think there is so much left to create, and the majority of the population doesn’t listen to podcasts – yet. The beauty of podcasts is that it is so easy for everyone – whether you’re an individual self-starter, a small independent media company, or a huge corporation – to create a podcast and experiment with new formats. The breadth and variety of podcasts are growing at an incredible rate, and I think we will see podcast listening become truly mass market in the not-too-distant future.”

If you’re an aspiring podcast listener in the UK but aren’t sure where to begin, check out some of James’ recommendations from the BBC, all of which you can stream on Spotify in the UK from today:

Short Cuts: Short documentaries and adventures in sound presented by Josie Long.

James’ take: “I love this show. Each episode is based around a theme, and can be anything from short stories to poetry to documentaries. Some themes have been ‘tough love’, ‘fear’ and ‘magical realism.’ One episode was about ‘nothing.’”

Desert Island Discs: Eight tracks, a book and a luxury: What would you take to a desert island? Kirsty Young invites her guests to share the soundtrack of their lives.

James’ take: “A classic show that has interviewed some of the biggest names in the world and reveals so much about them from just the few items they’d take to a desert island. Bruce Springsteen’s is a particular favourite.”

The Infinite Monkey Cage: A witty, irreverent look at the world through scientists’ eyes. With Brian Cox and Robin Ince, updated weekly.

James’ take: “Brian Cox and Robin Ince look at the world through science, but in ways that are always surprising, often hilarious and fascinating from start to finish. Great podcast for ‘did you know…’ pub facts.”

To listen to BBC podcasts in the UK head over to the Podcasts within Browse on Spotify.